Generation Greensboro 2018-2019

generation greensboro 2 01 8 -2 0 1 9 SU RV E Y RE SU LTS

Respondent Demographics Total Respondents: 2,414 This survey was primarily distributed through local employers via the Greensboro Chamber of Commerce and Action Greensboro. To increase workforce representation, invitations to employees of Greensboro based businesses to the complete the survey also were communicated through social media platforms, email distribution and hard copy flyers.

AGE

2% Non-Binary/No Answer

GENDER

28% 51 and over 20% 41-50

25% 30 and under

31% Male 67% Female

27% 31-40

RACE 12% African American

2% Asian

1% American Indian

4% Hispanic or Latino

75% Caucasian/White

6% Other/No Answer

EDUCATION LEVEL 27% Masters

11% Post Graduate

1

9% Associates

40% Bachelors

12% High School/Some College

INDUSTRY REPRESENTATION

21%

28%

Healthcare

Business, Technical Info, Finance

4%

4%

Nonprofit

Natural Resources, Utilities, and Construction

8%

11%

Education

Manufacturing

3%

Hospitality, Arts & Entertainment

3%

Government

7%

Self-Employed, Consulting

3%

Wholesale Transportation Warehousing

6%

Retail Trade

1%

Management, Administrative Support

GREENSBORO CONNECTION

17% Native

70% Transplant

13% Boomerang

RESIDENTIAL STATUS

27% Renters

2% Other

71% Homeowners

53% of renters indicated they were interested in buying a home in Greensboro in the next 3 years.

Look for these icons throughout this booklet:

Finding

Recommendation

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LIVELive AND WORK and Work Renters in Greater Greensboro were less likely to be interested in buying than those in the Central Greensboro.

Most survey respondents reported living in Greater Greensboro but working in Central Greensboro. This was most characteristic of those in the 25-40 age range.

WORK 62%

38%

Central Greensboro

Greater Greensboro

LIVE 32%

Central Greensboro

Residents living in Central Greensboro placed a higher value on neighborhoods, city culture and downtown vibrancy than those living in the Greater Greensboro.

68%

Greater Greensboro

GREENSBORO GEOGRAPHY )"

65

ROCKINGHAM COUNTY

)"

65

158 £ ¤ Town of Stokesdale

)" )"

150

29 £ ¤

150

)"

220 £ ¤

61

)"

840 § ¦ ¨

73 § ¦ ¨

City of Greensboro

Town of Kernersville 40 § ¨

Town of Gibsonville

§ ¦ ¨

840

70 £ ¤ 40 § ¦ ¨

)"

68

220 £ ¤ 70 £ ¤

40 85 § ¦ ¨ § ¦ ¨

)"

29 £ ¤ 70 £ ¤

85 § ¨

85 § ¦ ¨

85 § ¦ ¨

City of High Point 311 £ ¤

70 £ § ¨¤ 85

29 £ ¤

85 § ¦ ¨

73 § ¦ ¨ 220 £ ¤

Town of Pleasant Garden

85 § ¨

3

City of Burlington

61

Town of Jamestown

421 £ ¤

RANDOLPH COUNTY

)"

62

City of Archdale

22

)"

.

)"

Town of Sedalia

40 § ¦ ¨

73 § ¦ ¨ 421 £ ¤

100

)"

421 £ ¤

FORSYTH COUNTY

61

Town of Whitsett

ALAMANCE COUNTY

Town of Oak Ridge

)"

150

150

Town of Summerfield

0

Greater Greensboro

Central Greensboro

5

10 Miles

Central Greensboro: Area within in a threemile radius from the center of the city.

Greater Greensboro: Area beyond Central Greensboro reaching to the city limits.

PROFESSIONAL Live and WorkADVANCEMENT

39%

36%

of respondents thought that their next job would be in Greensboro

were unsure or did not think that their next job would be in Greensboro

1. Personal reasons/motivators

REASONS CITED WERE

2. No upward professional advancement 3. Career opportunities

Boomerangs and transplants were not as likely to believe their next job will be in Greensboro Top aspects when considering changing or seeking a new job:

Work/ life balance

Job aligns with career

Financial stability

Income/ salary

Work environment

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PERCEPTION OF GREENSBORO Live and Work Regardless of age, gender and location survey respondents identified these three statements as the best way to describe Greensboro.

Work in progress/ improving

Great place to put down roots

Family-friendly

They also assigned the following emojis to their feelings about Greensboro.

9%

10%

13%

8%

35%

24%

PERSONAL PURSUITS Outside of work, respondents placed high value on the following community resources:

K-12 Education

Healthcare

Safety

High Speed Internet

Leisure and Recreation

CIVIC PARTICIPATION There were higher rates of civic involvement in local school and civic organizations rather than state, national and international organizations.

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Generation Greensboro Recommendations Community Recommendations: We recommend that the Greensboro community continues the following strategies and tactics to strengthen our ability to attract and retain a talented workforce.

• Leverage state and local funding for Guilford County Schools and early childhood education to make our community a choice community for cradle to career learning and development.

• Invest in downtown Greensboro and implement policies to make the center city more vibrant and feel safer.

• Incentivize multi price point housing and infill development in Greensboro’s central city.

• Support the development and continuation of programs and organizations that improve the health of our people.

• Strengthen Greensboro’s identity and reputation by elevating our positive attributes internally and externally.

• Embrace our community as a University City by nurturing college and university students and better connecting our seven campuses to downtown.

• Encourage private expansion of fiber-optic internet throughout all of Greensboro’s neighborhoods.

• Support the attraction and retention of new jobs and create awareness of local industry sectors and career opportunities.

• Promote community engagement and leadership development through local volunteerism, philanthropy and public service.

• Elevate our social capital by participating in community arts, culture, sporting events and celebrations.

• Practice good citizenship by saying hello on our streets and office hallways, meeting neighbors, building community and voicing our concerns with civility.

Employer Recommendations: We believe employers have a unique opportunity to enrich the lives of their employees starting from the recruitment and onboarding process. We recommend Greensboro employers consider the following practices and policies to strengthen the wellbeing of our local workforce.

• Acquaint new employees to Greensboro by using relocation guides and tailored Greensboro-specific onboarding materials.

• Encourage community engagement from c-suite executives to emerging-professionals through volunteerism, leadership development, civic clubs and community activities.

• Invest in Greensboro through corporate philanthropy and matching employee giving.

• Develop team building exercises and launch employee resource or “interest-based” group programs.

• Integrate family friendly policies within the workplace.

• Create an organizational culture of health by offering on-site fitness programs, wellness seminars and flexible desk spaces.

• Provide educational advancement support through tuition assistance or flex scheduling.

• Foster professional development through on-site lunch and learns and mentorship/reverse mentorship programs.

• Fuel Greensboro’s talent pipeline by hosting interns and/or apprenticeships • Consider small policy adjustments that may reap big rewards, such as dress code and office hour flexibility.

• Keep in mind that place matters; consider Central Greensboro satellite offices or co-working space membership.

Refer to Action Greensboro’s Talent Toolkit for community resources, local examples and inspiration when implementing these recommendations!

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AC T I O N G R E E N S BO RO 122 North Elm Street, Suite 110 Greensboro, NC 27401 (336) 379-0821

S PE C I A L T H A N K S

to the Center for Youth, Family, and Community Partnerships at the University of North Carolina at Greensboro for technical assistance on this survey.

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