Our Members

Our approach to membership this year was hybrid. We recognized that some families still wanted to participate online, but others were excited to be in person. We held in-person recruitments where we could, with an adventure theme. We also continued offering virtual recruitment opportunities.

We planned for membership to recover after the pandemic but still felt the effects this past year. We aimed to increase our membership by 11%, but with limited access to schools, and families still hesitant to join in-person activities, we fell short. Another challenge Girl Scouts will face in the years ahead is a predicted 1.4% decrease in the girl population.

We celebrated record-breaking retention for our council—71%. General membership was up 27.5%, and Reaching Out membership grew from 35 to 723. Compared to national numbers, our council was successful overall. Of 112 councils, our council was 12th in membership share.

Our adult membership tracked much better than our youth membership—we surpassed our goal and increased by 4.6% over the year prior. Despite these numbers, we also struggled to recruit new adult volunteers and start new troops.

To meet the needs of troop leaders and families in a school year where COVID still loomed and influenced how people participated in extra-curricular activities, we had to be creative with our membership strategies. We used activity kits and flyers about kindness to get recruitment information into schools where we could. For the upcoming year, we have three creative projects that we hope will address membership challenges:

1 – Daisy Kits | We give every new Daisy troop leader a kit of troop meeting instructions and supplies.

2 – Community Starter Troops | These starter troops are an excellent way for Girl Scouts to start meeting while waiting for troops to form.

3 – Communication | We send emails to our individually registered Girl Scouts (Juliettes) to increase their engagement with the Girl Scout Program and our council.

Youth Members

10,680

Adult Members

4,676

Youth Members in Troops

9,957

Youth Members as Juliettes

972

Membership by Race/Ethnicity*

Youth Adult

“As a troop leader, I like seeing Girl Scouts improve and use skills they learned from me. I have led Girl Scouts from pre-K through high school graduation and seeing them have fun and learn new things makes it all worthwhile.”

Girl Scout Troop Leader

151

1,405 Girl Scouts in Super Troops

Reaching Out

Reaching Out delivers a staff-led Girl Scout Leadership Experience (GSLE) to youth in grades K–12 at schools, afterschool sites, community centers, and detention centers.

We served 2,397 kids through our Reaching Out program—totaling 12,354 youth served through Girl Scouts. Of those served through our Reaching Out program, 723 Reaching Out Girl Scouts are registered members.

Super Troop

Super Troop is a training initiative that outlines the ideal combination of Girl Scout experiences in one year, emphasizing that a variety of troop activities is correlated with high satisfaction in Girl Scouts (by all three Girl Scout Voices Count audiences: youth members, parents, and volunteers). Super Troop is presented as a patch program with the incentive of a free patch for Girl Scouts and their leaders.

The Super Troop patch program focuses on nine different activities for Girl Scouts.

These include:

• One parent meeting or family event

• One field trip

• One service project or Take Action project

• Four badges or other earned awards

• 1,405 Girl Scouts x 4 badges = 5,620 earned awards by Super Troop Girl Scouts in 2021–2022

• One cookie kick-off event and participation in the cookie program

• One Girl Scout tradition

• One outdoor outing

• One STEM activity

• One overnight (Brownies and up)

Youth Membership by Program Age Level

■ Daisies (K–1) ...............2,777

■ Brownies (2–3)...........2,932

■ Juniors (4–5)..............2,523

■ Cadettes (6–8)............. 1,714

■ Seniors (9–10) ...............446

■ Ambassadors (11–12)......284