2026 Playbook
Contents Our Brand
Our Technology Stack
Manifesto
Access
Our Numbers
Property Promotion Form
Global Referral Network
Design Vault
Sotheby's Auction House
Video Studio
Brand Standards
Email Marketing
Brand Research
Listing Presentation Buyer's Guide
Our Marketing sothebysrealty.com Property Syndication Our Campaign
CRM Digital Marketing Leads Engine Learning Platform
Social Media
ExclusivePrograms
YouTube Brand Channel
The Collection
Public Relations
Development Advisors
Brand Content
Sotheby's Concierge Auctions
Brand Communications
Gifting Collection
Cooperative Advertising
New Story
RESIDE Luxury Outlook Brand Events
The Playb ook
Brand Advertising
Introduction At t he Sot heby?s Int ernat ional Realty® brand, we redefine t he art of luxury real est at e. Our commit ment t o craft ing unparalleled experiences for your client s set s us apart as a global luxury real est at e leader.
Our aspirat ion is t hat t his playbook becomes your compass, enabling you t o fully harness t he power of our brand.
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This comprehensive brand playbook has been met iculously craft ed t o empower you wit h a profound underst anding of t he Sot heby's Int ernat ional Realty® brand, enabling you t o curat e dist inct ive and unforget t able experiences for your cust omers and client s. Wit hin t hese pages, we've broken down some of our most powerful market ing t ools int o pract ical, act ionable it ems t hat you can employ t o elevat e yourself, promot e your business, and give your list ings t he at t ent ion and recognit ion t hat t hey deserve.
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Our Brand
B RA N D M A N I FES T O
At the Sotheby?s International Realty® brand, we are curators of the unique ?
An authority for a new era of luxury,
connecting the world?s most unique homes
defined by our eye for what makes homes special
with the buyers who appreciate their potential.
and the unique experiences and lifestyles they open up.
Our Br and
Our numbers speak for themselves
85 Count ries & t errit ories
billion
Global sales volume 20 24 * USD
1,10 0 Offices worldwide 33 Million sot hebysrealty.com visit s in 20 24 #1 Most profiled real est at e brand in t he news 1.3 Million Engaged social media followers 6 5 Million + Videos played in 20 24 174 4 The year our herit age began
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$157
25,80 0 Sales associat es
Our Br and
Global Referral Network The Sot heby's Int ernat ional Realty® brand has affiliat ed offices in t he most significant market s around t he world. These market s act as cat alyst s t o generat e sales t raffic for one anot her. Addit ionally, our agent-t o-agent referral network augment s t he deep personal connect ions among sales associat es. Sellers benefit from t he added opport unit ies t o find buyers t hrough t he referral network as well as t hrough Sot heby?s auct ion client ele.
H OW D O I U S E I T ?
GLOBAL REFERRAL N ETWORK
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Connect wit h peers in your feeder market s t o make sure your referrals are always ent ered in our syst em.
Our Br and
Sotheby's Auction House For over two cent uries, Sot heby's has met iculously craft ed an iconic brand synonymous wit h unparalleled prest ige. Today, Sot heby's Int ernat ional Realty® seamlessly ext ends t his legacy, upholding t he same elevat ed st andards and delivering exemplary service. We harness t he global power of t he Sot heby?s name and int roduce your list ings t o t he most qualified buyers around t he world.
@S OT H EB YS
H OW D O I U S E I T ?
Share auct ion updat es, highlight s, and event s effort lessly t hrough social media, showcasing your connect ion wit h t he auct ion house. Unlock exclusive consignment referrals and advert ising opport unit ies in Sot heby?s Int ernat ional Realty® publicat ions, maximizing your brand benefit s.
SOTHEBY' S AUCTION
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For auct ion consignment s, auct ion house t ours and referral informat ion cont act : Karina Binaco, Auct ion House Relat ionship Manager, +1 212.40 0.870 1 | Karina.Binaco@sot hebys.realty
Managing an iconic and luxury int ernat ional brand requires visual discipline and consist ency. The Ident ity St andards Manual on Access and t he Style Guide Overview on Design Vault were creat ed t o help you communicat e wit h consumers in a dist inct ive way while ensuring brand recognit ion and t rust globally.
Our Br and
Brand Standards
Colors
SIR BLUE
ACCENT GREY
TEXT GREY
GOLD
PMS?289 CMYK?100?64?0?60 RGB?0?35?73 HEX?# 002349 RAL?770?20?20
PMS?422 CMYK?0?0?0?34 RGB?173?173?173 HEX?# 999999
PMS?431 CMYK?11.5?0?0?65 RGB?103?115?122 HEX?# 666666
CMYK?25?37?91?2 RGB?193?154?61 HEX # C29B40
Fonts PRIMARY
WEB SAFE
Freight Display Benton Sans
Mercury Display
H OW D O I U S E I T ?
BRAN D STAN DARDS
Logo
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Use t hese brand st andards and guidelines t o elevat e t he present at ion of your services and t o keep you in compliance wit h t he Sot heby?s Int ernat ional Realty® brand licensing agreement .
Brand Research
Our Br and
Brand Considerat ion: Top Half Per Com pany Brand Awareness: Bot t om Half Per Com pany
When an agent joins t he Sot heby's Int ernat ional Realty® network, t hey gain compet it ive advant age. Recent findings reinforce t hat fact . The brand was found t o be t he most loved and t rust ed brand in t he indust ry. The brand scored high in awareness and t he highest for t he number of consumers who would consider part nering wit h us*. That in it self is one very good reason t o consider joining t he Sot heby's Int ernat ional Realty network.
H OW D O I U S E I T ?
This informat ion has been included in t he brand's List ing Present at ion t emplat e t o help agent leverage t he narrat ive t o sellers.
BRAN D RESEARCH
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* Source: Firefish Ltd. 2025 Sotheby's International Realty brand research.
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Our Marketing
Our M ar ket ing
sothebysrealty.com andSIR Mobile The Sot heby's Int ernat ional Realty® websit e and mobile app, available in 16 languages, capt ivat e millions of mont hly viewers wit h immersive cont ent? high-resolut ion phot os, ult ra-HD videos, and VR t ours. This rich cont ent on sot hebyrealty.com ensures t op search engine rankings, enhancing t he visibility of your list ing. List ings worldwide are easily accessible on any device, allowing mobile users t o t ext a sales associat e direct ly from any list ing page. Explore enhanced agent profile pages on sot hebysrealty.com for unprecedent ed opport unit ies t o showcase your personality, business style, and market expert ise. Search our global collect ion of new const ruct ion project s feat uring new development s t hat meet your lifestyle.
H OW D O I U S E I T ?
SOTHEBYSREALTY.COM
The Playb ook
Maximize exposure opport unit ies for your list ings wit h sot hebysrealty.com?s unique feat ures, along wit h lifestyle opt ions and comprehensive list ing det ails. Ensure updat ed agent bios and profile pages for a more engaging client experience.
Our M ar ket ing
Property Syndication The Sot heby?s Int ernat ional Realty® brand provides unparalleled exposure and worldwide reach for your list ings, a crucial different iat or t hat set s t he brand apart from t he rest of t he indust ry. Once a home is showcased on sot hebysrealty.com, it is exclusively syndicat ed t o luxury lifestyle, financial, and real est at e-cent ric websit es around t he world at no addit ional cost t o t he agent .
H OW D O I U S E I T ?
PROPERTY SYN DICATION
Rent al Propert ies
Farm & Ranch Propert ies
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Get familiar wit h t he brand?s Property Syndicat ion offering in your region and leverage t he Property Syndicat ion graphic when engaging wit h sellers. US and Non-US companies can find t heir respect ive property syndicat ion graphics in t he list ing present at ion, and as a st andalone graphic on Access under t he Property Syndicat ion page.
Our M ar ket ing
Our Campaign: 1of 1 The campaign offers a holist ic and modular design syst em t hat enables simple adapt at ion and cust omizat ion across your various t ouch point s wit h client s and consumers while ensuring visual consist ency globally.
H OW D O I U S E I T ?
Use Design Vault templates for diverse marketing needs? banner ads, socials media assets, and print ads. Employ ActivePipe templates for email marketing. Find campaign videos in different lengths and specifications on Access. Campaign headlines are trans-created in 12 languages.
BRAN D CAM PAIGN
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The global brand campaign ?1 of 1? aims at posit ioning t he Sot heby?s Int ernat ional Realty® brand as t he Curat ors of t he Unique; connect ing t he world?s most dist inct ive homes wit h t he most ext raordinary lifestyles.
Our M ar ket ing
Brand Advertising Our global media plan is a port folio of global advert ising solut ions and exposure opport unit ies available t o t he network. Tailored t hrough t echnology, Sot heby?s Int ernat ional Realty® delivers cont ent by collaborat ing wit h t he world?s leading media powerhouses. The cut t ing-edge innovat ion, st rat egic posit ioning, and int ernat ional impact of t hese media effort s enables t he brand t o successfully connect wit h discerning audiences worldwide.
H OW D O I U S E I T ?
BRAN D ADVERTISIN G
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Use t he Global Media Brochure as a resource t o highlight our global reach, as well as t he specific brand exclusives t hat t ruly set us apart . All advert ising campaigns t hroughout t he Global Media Advert ising Brochure are at no addit ional cost , but t o be feat ured on t he plan, propert ies must be submit t ed for considerat ion via t he property promot ion port al form on Access and meet our select ion crit eria. Please cont act your market ing depart ment for more informat ion.
Our M ar ket ing
Social Media Sot heby?s Int ernat ional Realty® is now t he most followed luxury real est at e brand on social media, wit h a larger combined audience t han any compet it or*. We?re also t he first in t he indust ry t o launch an influencer market ing campaign, reinforcing our focus on aut hent ically reaching t he next generat ion of luxury consumers. Our network has access t o t ools t hat make social media easier and more effect ive? from cust omizable t emplat es t o ready-t o-post sharing guides. Also, t he Social Media Mast erclass series offers pract ical st rat egies t o help agent s elevat e t heir presence and st ay ahead in t oday?s fast-moving digit al landscape. * Based on comparing the followers of luxury real estate brands on the most frequently visited social media sites as of October 13, 2025, excluding real estate portals and individual agents/ teams.
H OW D O I U S E I T ?
Like, comment , and share t he post s from our @sot hebysrealty brand account s t o generat e engagement . Repost t he brand's cont ent t o your social media channels and supplement your original cont ent using cust omizable t emplat es creat ed for you on Design Vault .
SOCIAL M EDIA
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@S OT H EB YS REA LT Y
Our M ar ket ing
YouTube BrandChannel YouTube is t he world's dest inat ion for online video cont ent . Capt ivat ing nearly 2.7 billion mont hly act ive users, YouTube allows it s visit ors t o engage wit h t he brand's video cont ent in an immersive and engaging way while giving t he opt ions t o like, dislike, and share videos across ot her social media plat forms. The Sot heby's Int ernat ional Realty® YouTube channel is t he most successful one in t he indust ry, wit h performance met rics t hat posit ions t he brand far ahead of key compet it ors, wit h more t hat 417k subscribers.* * Based on comparing the number subscribers of luxury real estate brands on YouTube as of December 3, 2025.
H OW D O I U S E I T ?
YOUTUBE
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Maximize t he exposure of your property videos by submit t ing t hem t o t he market ing brand t eam via t he Property Promot ion Form on Access.
Our M ar ket ing
Public Relations
Source: Meltwat er, January 1, 20 25 ? June 30, 20 25
PR effort s not only showcase t he remarkable propert ies we represent around t he globe, but t he t eam is also well-versed in indust ry t rends and insight , present ing added exposure opport unit ies for you t o illust rat e your expert ise and leadership in your respect ive market .
H1 20 25 Press Share of Voi ce
Sot heby?s Int ernat ional Realty® is t he most profiled real est at e brand in t he press. As a result of t he brand's award-winning PR t eam's st rong relat ionships wit h leading media out let s, we are able t o generat e great er exposure for your business.
H OW D O I U S E I T ?
PUBLIC RELATION S
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If you have a list ing or sale t hat could be a candidat e for PR exposure, be sure t o let us know in a t imely fashion. Connect wit h your company?s market ing cont act t o review and submit t o t he corporat e PR t eam.
Our M ar ket ing
Brand Content Sot heby's Int ernat ional Realty® creat es cont ent you can use t o st ay engaged wit h your audience. Designed t o support your credibility and highlight your expert ise, each piece is ready t o share in your newslet t ers and across social media, including LinkedIn. Extraordinary Living Blog This mont hly email delivers luxury lifestyle cont ent from t he brand blog, RESIDE® magazine, and Luxury Out look report . It ?s flexible, let t ing you add list ings and local updat es. Luxury Lens Luxury Lens offers t hought leadership cont ent t o demonst rat e expert ise. Each newslet t er answers a t imely quest ion using an engaging infographic from recent dat a, wit h social media asset s included. LinkedIn Brand Content Program LinkedIn cont ent posit ions t he Sot heby?s Int ernat ional Realty brand as an indust ry aut hority. Share, engage, or repost t hought leadership backed by research t o st rengt hen professional presence.
H OW D O I U S E I T ?
EXTRAORDIN ARY LIVIN G
LUXURYLEN S
LIN KEDIN
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Share brand cont ent via email and social media t o highlight your market knowledge, luxury real est at e insight s, and affiliat ion wit h a leading global brand.
Our M ar ket ing
Brand Communications Sot heby?s Int ernat ional Realty® brand communicat ions keep you informed about t he lat est brand development s, init iat ives, and t ools. Craft ed for easy reading, brand communicat ions are brief, t imely, and packed wit h valuable informat ion. The brand produces t hree newslet t ers. What?s New Weekly newslet t er, delivered each Monday, highlight ing t he most t imely and import ant brand news. Leading at Sotheby?s international Realty Weekly newslet t er, delivered each Wednesday, t ailored t o owners and branch managers. Marketing Insider Weekly newslet t er, delivered every Thursday, for global market ers.
H OW D O I U S E I T ?
IN TERN AL BRAN D COM M UN ICATION S
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Use t he brand?s communicat ions t o get t he lat est on company news, learning opport unit ies, market ing asset s, and more.
Our Technology St ack
Cooperative Advertising The Sot heby?s Int ernat ional Realty® cooperat ive advert ising program, in collaborat ion wit h Sky Advert ising, provides an array of print and digit al opt ions for property advert ising. This program leverages high-profile global media and offers t arget ed reach and vast worldwide exposure at highly negot iat ed rat es. The cooperat ive advert ising program offers relevant advert ising opport unit ies st rat egically curat ed t o reach t arget ed buyers.
H OW D O I U S E I T ?
SKY AD GROUP
COOPERATIVE ADVERTISIN G
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Visit Sky Advertising's website to view the full print and digital cooperative advertising offering, as well as to place your reservations for one-off placements or bespoke media plans.
Our M ar ket ing
RESIDE RESIDE, t he Sot heby's Int ernat ional Realty® magazine, showcases t he pinnacle of inspirat ional homes and global lifestyles. Wit h capt ivat ing st ories and images, it explores art , int erior design t rends, archit ect ure, locat ions, and more. RESIDE offers a powerful t ool t o dist inguish yourself in t he market , leveraging it s cont ent and prest igious reput at ion t o st rengt hen your posit ioning in t he realm of fine living.
H OW D O I U S E I T ?
RESIDE OVERVIEW
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RESIDE offers a cust omizable publishing program t hrough Sky Advert ising. Companies affiliat ed wit h t he brand can enhance t heir local market presence by present ing a personalized version of RESIDE, showcasing local list ings. Alt ernat ively, t hey can ut ilize RESIDE's cont ent as part of t heir social media st rat egy.
Our M ar ket ing
Luxury Outlook The brand?s bi-annual Luxury Out look report offers a deep dive int o high-end resident ial market s across t he globe. The report evaluat es t rends happening in t he world?s primary and secondary market s, as well as t he wealt h t rends t hat will drive discret ionary invest ment decisions in t he year ahead.
H OW D O I U S E I T ?
READ THE CURREN T REPORT
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Share t he Luxury Out look report wit h your sphere of influence using t he Act ivePipe t emplat e. Cust omize t he report on Design Vault wit h your local market informat ion and current list ings t o posit ion yourself as a knowledgeable real est at e advisor and showcase your invent ory t o qualified buyers. Design Vault also provides ready-t o-use social media asset s, allowing you t o amplify t he report 's reach and engage prospect s where t hey're most act ive, building t rust and credibility t hat helps drive referrals.
Our M ar ket ing
Brand Events Sponsoring or part icipat ing in one of t hese event s gives you an opport unity t o network wit h Sot heby?s Int ernat ional Realty® affiliat ed companies and t o showcase list ings t o t he most affluent client ele worldwide.
EVEN TS CALEN DAR
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H OW D O I U S E I T ?
Brand event s such as t he Global Networking Event , among ot hers, provide unparalleled global exposure and networking opport unit ies wit h t he world?s most-sought-aft er real est at e and luxury ent husiast s. One-of-a-kind high-profile sponsorships wit h key players such as Sot heby's Auct ion House allow us t o creat e immersive opport unit ies, engaging prospect ive sellers and buyers and promot ing t he most inspiring propert ies in t he world.
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Our Technology Stack
Our Technology St ack
Access The Sot heby's Int ernat ional Realty® brand's ext ranet - access.sir.com - offers many excit ing feat ures and act s as t he gat eway t o all t he brand has t o offer. Gain access t o t he most current dat a, t ools, and resources t hat st reamline your daily operat ions and elevat e your business.
H OW D O I U S E I T ?
ACCESS
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Log in t o access.sir.com wit h your @sot hebysrealty.com email. Navigat e t he main menu for updat es, brand applicat ions, and global collaborat ion wit h Sot heby's Int ernat ional Realty® peers.
Our Technology St ack
Property Promotion Form The Property Promot ion Form is used t o nominat e propert ies t o be considered for market ing and advert ising placement across Sot heby?s Int ernat ional Realty® social media networks and premium media out let s such as The Wall St reet Journal, Dwell, Archit ect ural Digest , The New York Times and more.
H OW D O I U S E I T ?
SUBM IT HERE
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Maximize t he reach of your propert ies by submit t ing t hem t hrough t he Property Promot ion Form t o benefit from t he brand's global media advert ising. All placement s, approved and reject ed, will be list ed on t he Property Scorecard, also found wit hin Access. Cont act your market ing depart ment for more informat ion.
Our Technology St ack
Design Vault Design Vault is a compliment ary design t ool t hat allows you t o creat e agency-quality market ing campaigns for you and your business. This is an easy t ool for creat ing element s for bot h print and digit al placement s wit hin your list ing?s market ing plan.
H OW D O I U S E I T ?
DESIGN VAULT
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Design Vault t emplat es are preset t o align wit h t he brand's aest het ics, simplifying t he personalizat ion of ads wit h your list ing phot os, det ails, and cont act informat ion. The edit or is int egrat ed wit h t he Sot heby?s Int ernat ional Realty® list ings dat abase, enabling easy drag-and-drop of property informat ion. Also, you can direct ly send it ems t o a professional print er and easily share graphics on social media wit h opt imized int egrat ion. Access login is required for usage.
Our Technology St ack
Video Studio Elevat e your property market ing wit h t he new Video St udio. This powerful t ool empowers you t o creat e agency-quality videos t hat capt ivat e your audience and enhance your personal brand presence.
H OW D O I U S E I T ?
VIDEO STUDIO
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Video St udio t emplat es are preset t o align wit h t he brand's aest het ics, simplifying t he personalizat ion of videos wit h your list ing videos, phot os, and property and cont act informat ion. Easily creat e your videos, download t o use on your social sit es and for ot her company purposes. Access login is t hrough Design Vault .
Our Technology St ack
Email Marketing Act ivePipe is an ent erprise email market ing solut ion t hat helps you deploy beaut iful, professional, and mobile responsive emails in minut es. The Sot heby?s Int ernat ional Realty® brand uses t his plat form t o provide branded email t emplat es t o promot e propert ies and programs t o your local market s.
H OW D O I U S E I T ?
ACTIVEPIPE
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Act ivePipe is int egrat ed wit h t he Sotheby?s International Realty list ings dat abase for easy drag and drop of property informat ion. You will be able t o use t he pre-designed t emplat es t o showcase list ings, announce an open house, or creat e your mont hly newslet t er. The t ool also allows you t o creat e dist ribut ion list s, cat egorize your cont act s, manage your dat abase, and easily upload t o social media channels. ActivePipe requires a paid subscription.
Our Technology St ack
Listing Presentation Powerful Toget her is t he brand?s List ing Present at ion. It is a visually engaging market ing piece t hat enables agent s t o effect ively int roduce t he power of t he Sot heby's Int ernat ional Realty® brand t o home sellers. It also helps posit ion our agent s as t rue real est at e advisors, who know what mat t ers t he most for t heir client s and know t he market inside-out .
H OW D O I U S E I T ?
LISTIN G PRESEN TATION
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To cust omize t he List ing Present at ion, visit Design Vault . In t here you will find t hree present at ion versions (Digit al, Landscape Print , and Magazine Style), ready t o be personalized wit h your local cont ent . In addit ion, t here is an off-t he-shelf version t o be used more generically. Not e t hat agent s only have access t o t he cust omized version t hat t heir market ers have prepared for t hem if t heir market has chosen t o do so, but all have access t o t he off-t he-shelf version. Market ers also have access t o an implement at ion guide called Guide - Listing Presentation. Furt hermore, we have creat ed a Talk Track document t o help your agent s mast er t he delivery of t he present at ion t o client s.
Our Technology St ack
Buyer's Guide This guide out lines t he comprehensive approach Sot heby?s Int ernat ional Realty® t akes t o support buyers t hroughout t he acquisit ion of t heir home. It demonst rat es how t o leverage global resources, market expert ise, and local insight t o help client s discover and secure t he perfect property.
The Buyer's Guide is available in Design Vault in bot h Landscape and Port rait format s, ready t o be personalized wit h your local cont ent . An off-t he-shelf version is also available for more general use. Please not e t hat agent s only have access t o t he cust omized version prepared by t heir market ers.
The Playb ook
H OW D O I U S E I T ?
Our Technology St ack
Customer Relationship Management - Cloze Cloze is an AI-powered sales and market ing plat form t hat boost s product ivity and effort lessly enhances client relat ionships wit h CRM, lead management , and market ing aut omat ion. It s AI reminds you t o follow up wit h client s, helps creat e cont ent and drip campaigns, and eliminat es busy work by aut omat ically updat ing cont act s and keeping t rack of calls, t ext s, and emails.
H OW D O I U S E I T ?
CLOZE
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Cloze is bot h a nat ive mobile app and deskt op applicat ion making it easy t o access all it s feat ures from your phone. Everyt hing you can do on mobile you can also do on t he web. Once you sign up and creat e your account , t he app will help you get set up and ready t o go. Cloze requires a paid subscription.
Our Technology St ack
Digital Marketing Boost Boost aut omat es digit al advert ising campaigns, allowing you t o creat e ads t hat promot e you or your list ings wit hin minut es. Ads run on Facebook, Inst agram, Next door, and over 1,0 0 0 websit es across t he web. The ads are visually compelling and aut omat ically populat e wit h list ing det ails, and reach t he right audiences. The Boost plat form also benefit s from negot iat ed pricing, and is only available in t he U.S. and Canada.
H OW D O I U S E I T ?
BOOST
The Playb ook
Your Boost dashboard is a one-st op shop for everyt hing you?ll need t o manage your ads, and you can access it anyt ime t o make adjust ment s or edit s. Because it already has your list ing?s informat ion, including list ing det ails and phot os, you can have your ad up and running on Facebook, Inst agram and across t he web in just a few clicks.
Our Technology St ack
Leads Engine Leads Engine is a next generat ion t ool for lead dist ribut ion, management , and analyt ics. Using adapt ive design and powerful back-end scaling, Leads Engine can not only process a t remendous lead volume but can also accommodat e t he business needs of brokers large and small. Leads Engine is current ly available only wit hin t he U.S..
H OW D O I U S E I T ?
LEADS EN GIN E
The Playb ook
Once your company is onboarded t o Leads Engine, t he Admin Group will be aut omat ically creat ed wit hin Group Manager. The company Admin will need t o assign users t o t his group using t he Add User feat ure.
Our Technology St ack
Learning Platform The Learning Plat form by t he Sot heby?s Int ernat ional Realty® brand is curat ed by t he Global Learning Team. The purpose of t he plat form is t o provide agent s wit h t he most up-t o-dat e offerings in learning, development , and coaching. The goal is t o focus on agent product ivity, mast ery of skill development , and ways t o enhance t he agent experience wit h change of behavior.
H OW D O I U S E I T ?
LEARN IN G PLATFORM
The Playb ook
Visit t he Learning Plat form t o underst and t he value proposit ion and t he power of t he Sot heby's Int ernat ional Realty® brand. The offerings are dynamic, int eract ive, live, and accessible on-demand for ease of use. It offers a curriculum designed for agent s at all levels and years of experience. The Learning Plat form is accessible via Access or t he link below.
The Playb ook
Exclusive Programs
Exclusive Pr ogr am s
The Collection The Collect ion is t he exclusive market ing program for privat e list ings and new-t o-market not able propert ies represent ed by Sot heby?s Int ernat ional Realty® and affiliat ed companies. Each quart er, t he program reaches 7,50 0 + t op-t ier Sot heby?s auct ion house client s wit h a newslet t er promot ing a curat ion of propert ies available for t heir exclusive preview. To enhance exposure of t hese exclusive propert ies, The Collect ion is also dist ribut ed t o a list of t op sales associat es affiliat ed wit h t he brand.
H OW D O I U S E I T ?
THE COLLECTION
The Playb ook
The Collect ion is an effect ive program t hat can enable agent s t o secure new business. Work wit h your market ing t eam members t o nominat e your list ings for considerat ion.
Exclusive Pr ogr am s
Development Advisors Sot heby?s Int ernat ional Realty® Development Advisors offers support t o agent s in t heir effort s t o plan, market , and sell new development project s bot h domest ically and int ernat ionally. Wit h t he Sot heby?s Int ernat ional Realty new development expert ise and indust ry knowledge, t he Development Advisors t eam offers fast er absorpt ion and higher sellout s for your client s. The t eam includes expert s in new development market ing, sales, research, and project management .
H OW D O I U S E I T ?
DEVELOPM EN T ADVISORS
The Playb ook
Please cont act Development Advisors@sot hebys.realty for more informat ion and visit our page on Access.
Exclusive Pr ogr am s
Sotheby's ConciergeAuctions For almost two decades, Sot heby's Concierge Auct ions has led t he luxury real est at e auct ion market wit h billions in sales and is t he only firm in t he indust ry successfully auct ioning property above US$ 20 million. This plat form is an addit ional t ool for selling one-of-a-kind high-end list ings t hat prot ect s t he list ing agent 's commission. Auct ions can build int erest and compet it ion for real est at e in a finit e t ime period, just as t hey do for expensive artwork, wine, and cars. By using t his t ool alongside t he t radit ional t act ics, it gives us core expert ise in "auct ion sale format " and sellers can bring more predict ability t o t he process and accelerat e t he t iming of a sale t o as lit t le as 60 days.
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SOTHEBY' S CON CIERGE AUCTION
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If a US$ 2 million-plus list ing is approaching it s expirat ion, or if t here has not been significant buyer int erest , consider Sot heby's Concierge Auct ions as your next st ep. This approach can recalibrat e int erest and bring predict ability, liquidity, and cert ainty for sellers looking t o accelerat e t he sale. Please reach out t o client services@casot hebys.com or +1 212.40 0.870 1.
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Gifting Collection Sot heby?s Int ernat ional Realty® Signat ure Gift s offers an exclusive collect ion of high-end it ems designed t o impress t he most discerning recipient s. Present your client s wit h an exquisit e gift from t his collect ion adorned wit h our exclusive branded pat t ern.
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GIFTIN G COLLECTION
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Creat e meaningful int eract ions and fost er long-t erm relat ionships wit h client s by present ing t hem wit h a memorable, branded gift . Visit our Signat ure Gift s page on Access t o view our full offering.
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New Story Sot heby?s Int ernat ional Realty® select ed New St ory as it s charit able organizat ion of choice because everyone deserves a safe place t o call home. New St ory is a non-profit organizat ion t hat put s 10 0 % of donat ions t owards t ransforming dangerous living environment s int o communit ies of safe, sust ainable homes. Over t he course of t his relat ionship, t he Sot heby?s Int ernat ional Realty network has collect ively donat ed over US$ 1.5M t o New St ory for housing project s in Hait i and Mexico.
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N EW STORY
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St ay t uned for announcement s on t he brand's lat est fundraising campaign. To get involved, you can st art a campaign or make a one-t ime donat ion. Social media asset s are available on Design Vault t o engage your community while spreading t he word about t his not able cause.
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