CINDY
MATHIS DIRECTOR OF MARKETING
DIGITAL MARKETING MANAGER
Wealsohavemarketinginternshipsforcollegestudentsandrecentcollegegraduates! FallsemesterapplicationsarecurrentlyavailableontheEmploymentpageofourwebsite.
What the Marketing Team Does
InternalMarketing
CreateandsendToday’sTipsweekly newslettertoallmembershipaswellasother e-mailstomembership
Createpressreleasestoupliftmemberstories
CreatepublicationssuchasSummerCamp Books,ProgramGuidesandCookieConnection
Managewww.girlscoutsp2p.org
Managesocialmediaprofiles
ManageMediaGirlsprogramandexperiences
ExternalMarketing
Createandlaunchprintanddigital advertisementspromotingmembership
Coordinatemediapresenceorcoverageof eventsaswellasMediaGirlinterviews
Createpressreleasestoincreaseawareness ofGirlScoutmembershipopportunitiesand resources
Managewww.girlscoutsp2p.orglead generationlandingpages
Createandsende-mailsandtextmessages toleads
Be a Girl Scout Brand Ambassador
Share GSCP2P social media posts to your profile and community groups and invite friends to discover what Girl Scout fun is all about!
Avoid marketplace confusion by always referencing our organization as Girl Scouts. ords "Scout", "Scouts" and "scouting" should never appear without the ier "Girl," and each word should be capitalized. couts should also be used in front of any age level or highest award (ex: Girl Brownie or Girl Scout Gold Award).
ing a troop or service unit event, you may use the trefoil symbol. Due to our brand standards, the GSCP2P logo may only be used if the Marketing Team has reviewed and approved the design. Connect with your Engagement Manager if you would like your design reviewed. You may also request council promotion (social media and a listing on our event calendar) if the event is a recruitment event or a member-only event that is open to members council-wide until filled.
Canva is a great free tool you can use to design promotional materials. We encourage you to use our fonts and colors to uphold the Girl Scout brand.
The Palatino font (and it’s variants) is the most closely matched font to the official Girl Scout font.
The official Girl Scout color palette is available at the bottom of the Forms and Documents page on our website.
Share your adventures with us through the Girl Scout News form located at the bottom of our homepage.
Besuretoaddphotosif youwouldliketohave yourstoryfeaturedon GSCP2P’ssocialmedia!
Storysubmissionsfor GirlScoutBronze,Silver andGoldAwardsare completedinthefinal reportforms,notthe GirlScoutNewsform.