ISSUE 3 | 2026
GS1 Hong Kong: Connecting via Standards
Turning Adversity into Opportunity Heritage Hong Kong Brand Revived with Innovation 扭轉逆境 重塑老字號 靠創新闖出新增長 Hong Kong Brand Expands into the GBA Health & Wellness Market Competing on Quality, Not Price 香港品牌開拓大灣區健康消費市場 鬥品質不鬥價格
Roger Chan
Chief Operating Officer & Chief Technology Officer Cobalt Fashion (Hong Kong) Limited
陳永安
利洋針織(香港)有限公司 首席營運總監暨首席科技總監
Executive Connect 管理層專訪
From Needle and Thread to AI Digital Knitting Weaving the Future of Fashion with Data 從一針一線到AI數碼編織 數據重塑時尚未來 www.gs1hk.org
4 897668 001281
EDITOR’S NOTE 編輯的話
The New Rules of Growth: Data & Sustainability 數據與可持續發展 未來增長動能 The business landscape is being reshaped by two powerful forces: digitalisation and sustainability. What once sat in separate boardroom discussions are now converging into a single strategic imperative. Across industries, artificial intelligence (AI) is transforming how businesses predict demand, optimise operations and engage customers. One challenge continues to hold organisations back: data. Recent global research* involving more than 2,000 supply chain leaders found that while 54% of companies are applying AI for predictive analytics, only 2% have achieved fully autonomous AI operations. Meanwhile, 52% cite a lack of trust as the biggest barrier to wider AI adoption, and 62% say better data quality and system integration would accelerate AI investment. At the same time, growing regulatory requirements and consumer
expectations
are
pushing
organisations
to
measure and reduce their environmental impact more rigorously than ever before - From Scope 3 emissions reporting, carbon reduction initiatives to sustainability disclosures by regulations such as Digital Product Passport, businesses are under increasing pressure to demonstrate transparency and accountability. What connects these trends is data. Competitiveness is no longer defined solely by products or prices. It is defined by their ability to turn data into insight, transparency into trust, and compliance into opportunity. The shift is already underway. Companies are digitising product information, strengthening supply chain visibility,
數碼化與可持續發展，正成為重塑企業競爭力的兩大力
量。過去屬於不同議程的課題，如今正匯聚成企業增長 的新方程式。
人工智能(AI)正重構企業預測需求、優化營運及服務客 戶的方式，但阻礙AI真正發揮價值的，往往不是技術，而 是數據。
一項涵蓋逾2,000名供應鏈領袖的全球研究*顯示，54% 企業已利用AI進行預測分析，但真正實現全自動化AI運 作的企業僅有2%。同時，52%企業認為缺乏信任是推動
AI應用的最大障礙，而62%企業指出，更高質量的數據及 系統整合能力將加快投資AI步伐。
與此同時，全球監管要求及市場期望亦迅速提升。從範 疇三(Scope 3)排放管理、減碳策略，到數碼產品護照
（Digital Product Passport）等新興法規，企業正面臨 前所未有的透明度及披露要求。
而所有議題的核心，都是數據。無論是推動AI決策、管理 碳排放、提升供應鏈透明度，還是滿足合規要求，企業競
爭力已不再僅取決於產品或價格，更取決於能否將數據 轉化為洞察、將透明轉化為信任、將合規轉化為商機。
企業正急速轉型，加快將產品資訊數碼化、提升供應鏈 透明度、建立碳數據管理，並將可持續發展融入日常營 運。
今期《Business Connect》有多個企業善用創新、數碼
化及新策略帶動業務增長。利洋針織將針織衫演化成 數以百萬計的生產數據，推動AI數碼針織技術；億豐行
以創新重塑品牌，將香港品牌的創意與品質帶向國際市
場；滙霖國際集團則以品質建立競爭優勢，成功開拓大 灣區市場。歡迎閱讀。
improving carbon data management and embedding sustainability into everyday operations. In this edition of Business Connect, we showcase how businesses are embracing innovation, digitalisation and new strategies
to
drive
future
growth.
Cobalt
Fashion
transformed knitted garment production through millions of production data points that power AI-enabled digital knitting. Yick Fung Hong revived its brand with innovation and brought the creativity & quality of Hong Kong brands to global
stage.
BHL
International
Group
Limited
is
differentiating through quality and successfully expanding into the Greater Bay Area. Enjoy reading. * Source: International research by IDC
1
GS1 Hong Kong 22/F, OTB Building,160 Gloucester Road,Wanchai, Hong Kong T +852 2861 2819 E info@gs1hk.org www.gs1hk.org GS1 Hong Kong GS1 is a registered trademark of GS1 AISBL. All contents copyright©GS1 Hong Kong 2026
2026 Issue 3 | 第三期 Contents 目錄
3 Executive Connect 管理層專訪
- Cobalt Fashion (HK) Ltd.
Executive Connect 管理層專訪 From Needle and Thread to AI Digital Knitting Weaving the Future of Fashion with Data 從一針一線到AI數碼編織 數據重塑時尚未來
3
Go Digital The Era of Digital Product Passports Has Arrived The New Gateway to EU Market Access 數碼產品護照已經來臨 未準備好，可能錯過歐盟市場
7
Corporate Dynamics 企業動態 Turning Adversity into Opportunity Heritage Hong Kong Brand Revived with Innovation 扭轉逆境 重塑老字號 靠創新闖出新增長 Corporate Dynamics 企業動態 Hong Kong Brand Expands into the GBA Health & Wellness Market Competing on Quality, Not Price 香港品牌開拓大灣區健康消費市場 鬥品質不鬥價格
GBA & HK Consumer Insights AI is everywhere. Do Consumers Trust it? 5 Keys in the Next Era of Commerce AI人人都講，但消費者信不信？ 揭示未來商貿5大關鍵 New Members 歡迎新會員
Digital」 7「Go - The Era of Digital Product Passports Has Arrived The New Gateway to EU Market Access
9 Corporate Dynamics 企業動態
9
13
- Yick Fung Hong Group
13 Corporate Dynamics 企業動態
- BHL Intl’ Group Ltd.
17
30
About GS1 Hong Kong 關於香港貨品編碼協會
GS1 Hong Kong is the local chapter of GS1®, a global, not-for-profit data standards organization headquartered in Brussels, Belgium and represented in over 120 countries. We help businesses identify, capture, and share trusted data across both physical and digital supply chains. Through global standards like GTIN (barcodes), GS1 Hong Kong empowers companies of their digital transformation, improve efficiency, enhance supply chain visibility, and strengthen collaboration. Building on these standards, we’ve developed platforms such as ezTRADE for B2B data exchange, ezTRACK for real-time traceability, and 1QR, a GS1 Digital Link-powered platform that delivers rich product information - certifications, sustainability data, and more - via 2D barcodes. Our trusted data infrastructure has now extended to support trade financing and Scope 3 emissions reporting, helping businesses meet ESG requirements. In today’s AI-driven economy, data quality is essential. GS1 Hong Kong provides a foundation for data that is accurate, visible, linkable, searchable, shareable, and traceable. GS1 Hong Kong currently supports close to 8,000 corporate members from 20 sectors including retail & consumer packaged goods, food & beverage and food services, healthcare, apparel & footwear, logistics & ICT.
& HK Consumber Insights 17 GBA - AI is everywhere. Do Consumers Trust It? 5 Keys in the Next Era of Commerce.
香港貨品編碼協會是GS1®環球組織的香港分會，GS1®是一家提供全球 數據標準的非牟利組織，總部位於比利時的首都布魯塞爾，分會遍布全 球120多個國家。我們協助企業識別、獲取及分享實體與數碼供應鏈上 的可信數據。 透過全球標準如條碼(GTIN)，幫助企業數碼化、提升效率、 供應鏈可視化及加强協作。 我 們 以 標 準 為 基 礎，拓 展 了 不 同 平 台，如 促 進 企 業 之 間 數 據 交 換 的 ezTRADE、推動實時追蹤的ezTRACK，以及建基於GS1 Digital Link 的1QR - 透過2D條碼（QR碼）提供豐富產品資訊如證書認證、可持續發 展數據等。
本會構建的可信數據基礎延伸至支援企業貿易融資及範圍3排放報告， 協助實現ESG要求。 在現今由人工智能帶動的經濟環境，數據質量至關重要，本會於此提供 了一個準確、透明、可連結、可搜索、可共享及可追蹤的數據基礎。 GS1 HK目前有近8,000名企業會員，涵蓋約20種行業，包括零售消費 品、食品及餐飲、醫療護理、成衣、物流及資訊科技。
Website: www.gs1hk.org
網址：www.gs1hk.org
Editors: Corinna Fung, Cindy Chui Advertising and editorial enquiries: Cindy Chui Tel: 2863 9723 Email: cindychui@gs1hk.org
編輯：馮美珠，徐子惠 廣告及編輯查詢：徐子惠 電話：2863 9723 電郵：cindychui@gs1hk.org
This document is provided "as is" with no warranties whatsoever, including any warranty of merchantability, noninfringement, fitness for particular purpose, or any warranty otherwise arising out of this document. GS1 HK disclaims all liability for any damages arising from use or misuse of this document, whether special, indirect, consequential, or compensatory damages, and including liability for infringement of any intellectual property rights, relating to use of information or reliance upon this document. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. GS1 HK retains the right to make changes to this document at any time, without notice. GS1 HK makes no warranty for the use of this document and assumes no responsibility for any errors which may appear in the document, nor does it make a commitment to update the information contained herein. 本文件按「當時情況」展示，GS1 HK不會對內容的適銷性、非侵權性、適用於特定目的，或任何由本文件引起的性質作任何擔保。
GS1 HK不承擔由使用或濫用本文件而造成的任何損害和任何責任，無論是特殊、間接、嚴重後果或補償性的損害，包括由於使用信息或依賴本文件而導致的任何知識產權侵權的責任。儘管我們努力提供準確、及時的信息，但不能保證此類信息從收到之日起便是準確，或將來仍將會準 確。任何人在沒有對特定情況進行徹底了解及適當的專業建議時，都不應對此文件內信息採取行動。 GS1 HK保留隨時對此文件進行更改的權利，恕不另行通知。GS1 HK對本文件的使用不作任何保證，也不會對文件中可能出現的任何錯誤和更新文件內容承擔任何責任。
2
Executive Connect
From Needle and Thread to AI Digital Knitting Weaving the Future of Fashion with Data 從一針一線到AI數碼編織 數據重塑時尚未來 Roger Chan
Chief Operating Officer and Chief Technology Officer Cobalt Fashion (Hong Kong) Limited
陳永安
利洋針織（香港）有限公司首席營運總監暨首席科技總監
While many still view the garment industry as a traditional sector, AI, data and sustainability are already redefining the fashion supply chain. For Cobalt Fashion, part of the Fung Group, every knitted garment is more than yarn and craftsmanship - it is underpinned by millions of production data points. As a partner to global retailers and brands worldwide, Cobalt Fashion embarked on its digital transformation journey long before today’s AI boom. It gradually converted traditional, experience-led craftsmanship into structured digital process, building a vast repository of material and production data. By harnessing algorithmic systems and 3D digital design, the company significantly improved supply chain agility and shortened development cycles, laying a robust digital foundation to respond to rapidly changing market demand. Reflecting on the company’s journey towards ‘digital knitting’, Mr Roger Chan, Chief Operating Officer and Chief Technology Officer of Cobalt Fashion (Hong Kong) Limited, notes, “AI is not the starting point - data is. Without reliable data and standardised processes, even the most advanced AI technology cannot create genuine commercial value.”
A Three-Step Journey to AI Transformation As an AI pioneer, Roger outlines Cobalt Fashion’s AI journey in three steps: building a robust data foundation, cultivating AI talent, and creating measurable commercial value. Cobalt Fashion began its digital transformation seven years ago by digitising data on raw materials, design and production. Over time, decades of manufacturing expertise were transformed into the world’s largest knitwear production database, positioning the company to master
global
supply
chain
shifts
Consumer-to-Manufacturer (C2M) trends. 3
and
capitalise
on
emerging
當 不 少 人 還 把 製 衣 業 視 為 傳 統 產 業 時， AI、數據和可持續發展早已重新定義時尚
供應鏈。對馮氏集團旗下的利洋針織而言， 一件針織衫的背後，不只是紗線和工藝，更 是數以百萬計的生產數據。
作為全球各地零售商與品牌的合作夥伴， 利洋針織早於AI熱潮來臨前已踏上數碼轉
型之路，將過往依賴經驗與工藝的一針一 線逐步數碼化，建立龐大的原材料與生產
數據資產，並以程式及3D數碼化檔案提升
供應鏈敏捷度、縮短產品開發周期，為應對 瞬息萬變的市場需求奠下基礎。
利洋針織（香港）首席營運總監暨首席科技 總監陳永安先生(Roger)分享其「數碼編
織」的轉型之路，表示： 「AI不是起點，數據
才是起點。如果沒有數據、沒有標準流程， 即使擁有最先進的AI技術，也無法創造真 正的商業價值。」
AI轉型三步曲
作為行業AI應用先鋒，Roger把公司的AI
歷程歸納為三步：建立數據基礎、培育AI 人才，以及創造商業價值。
利洋針織早於7年前已開始部署數碼轉
型，建立原材料、設計、生產等的數據庫， 奠 定 數 碼 化 基 礎。多 年 來 累 積 的 生 產 經
驗，發 展 至 今 已 成 為 全 球 最 大 針 織 生 產
數 據 庫，應 對 供 應 鏈 變 革，甚 至 是 C 2 M (Customer-to-Manufacturer)新趨勢。
管理層專訪
As AI gained momentum, the company enrolled its management team in AI courses at the Fung Academy to deepen their understanding of AI, automation and the technology’s future potential. Cobalt Fashion then established a dedicated AI team, bringing in data scientists and AI engineers to drive applications across product development and supply chain management. Roger explained, “Many companies are now using AI tools, but very few can quantify their economic value. While leaders focus on cost and ROI, we begin with product development to solve industry pain points—creating new value and reshaping the commercial model.”
Fashion’s New Battleground: Speed to Market Fashion has traditionally relied on demand forecasting, so brands need to make major decisions more than six months before a selling season begins. Consequently, 30%-40% of inventory remains unsold each season, eroding profits while generating immense waste. Roger believes that speed has become the decisive advantage. The conventional journey from concept to retail shelf takes approximately 30 to 35 weeks, with production and delivery alone account for around 8 weeks. With limited room for compression, Cobalt Fashion therefore focused on shortening the product development stage. By establishing digital connections across production lines, the company has real-time visibility of the colours and materials available at each factory. Partners also follow standard operating procedures (SOPs), allowing them to begin producing samples upon receiving digital files.
當AI開始普及，他們透過馮氏學院的AI
課程，協助管理層率先了解AI運作原理、 自動化技術及未來發展潛力。其後，公司
更成立專責AI團隊，引入數據科學家及AI 工程師，推動AI在產品開發及供應鏈管理 上的應用。
Roger表示： 「現時不少企業已開始使用
AI工具，但真正能夠量化AI經濟效益的企 業仍屬少數。不少企業投資AI時最關心的
是成本和投資回報，但我們認為要先從產 品開發著手，解決行業痛點，創造新價值 和重塑商業模式。」
時尚新戰場：速度決勝
時裝業一直依賴預測需求安排生產，品牌 往往需要在銷售季開始前大半年便作出決
定。結果，平均每季有三至四成存貨滯銷， 不僅侵蝕利潤，也造成龐大浪費。
Roger指出，市場變化愈來愈快，速度成為
決勝關鍵。過往從設計概念到零售貨架平 均需30至35週，生產加交付約8週，壓縮 空 間 有 限，因 此 只 能 從 產 品 開 發 週 期 著
手。利洋針織已與生產線建立數碼聯繫， 採購時已清楚知道每個工廠擁有的顏色及
物料，並要求合作夥伴按照標準作業流程 (SOP)運作，收取數碼格式檔後立即開始 做樣板。
“The comprehensive data gives our supply chain the flexibility to meet the market’s growing demand for small batch, and faster responses closer to market. Wherever production takes place, we can guarantee consistent quality. Over the past five to six years, AI and digitisation have helped us achieved double-digit growth.
由於掌握了完整數據，為供應鏈帶來彈性，能應對市場愈來愈重視『少量、 貼近市場快速反應』的供應模式。無論在哪個地區、哪個工廠生產，都有相同 質量。過去5至6年，在應用AI及數碼化後，我們持續錄得雙位數增長。”
4
Executive Connect
Regulations are Coming —Data is Competitiveness The European Union’s Ecodesign for Sustainable Products Regulation (ESPR) is expected to introduce Digital Product Passports progressively from 2027, with textiles and apparel among the priority sectors. Companies will be required to provide product’s lifecycle data through data carriers such as QR codes, covering product details, origin, material composition, recyclability, circularity and more.
法規來襲 數據是競爭力
歐盟《可持續產品環保設計規例》(ESPR) 於2027年起陸續強制推行數碼產品護照
(Digital Product Passport, DPP)，紡織 與服飾是其中一個率先被納入規範的重點
行業，要求企業透過數據載體如QR碼，提 供產品生命週期的關鍵資訊，包括：產品資
Addressing industry readiness for Digital Product Passports (DPP), Roger
料、產地、材料成分、回收及循環再造等。
points out that while companies frequently talk about the framework, many
Roger表示，業界近年經常談論Digital
remain unaware of their existing data gaps. They leveraged GS1 HK’s Digital Product Passport platform as a starting point.
Product Passport，但未必知道自己目前
擁有哪些數據、還欠缺哪些數據。利洋針
織採用GS1 HK的數碼產品護照平台作為 起步點。
“The platform helps businesses organise the required product and supply chain data, and explore which data can be connected directly to the platform and displayed to consumers digitally through standardised QR codes, enabling us to plan our data management far more systematically.”
數碼產品護照平台有助企業梳理所需的產品及供應鏈數據，並探討哪些數據可直接
連接至平台，透過符合國際標準的QR碼向消費者展示，讓我們能更有系統地規劃數 據管理工作。”
In addition, Cobalt Fashion began managing Scope 3 carbon emissions two years ago. Roger reveals that the company is participating in a pilot initiative
led
by
the
Hong
Kong
Woollen
&
Synthetic
Knitting
Manufacturers' Association, with implementation and development by the Hong Kong Productivity Council (HKPC), to test a carbon emissions assessment tool. Looking ahead, the company hopes to integrate AI capabilities into the tool, enabling SMEs to generate ESG reports and compliance documents automatically simply by inputting product and supply chain data, which can then be uploaded to the Digital Product Passport (DPP) platform. apparel sector by voicing its needs to GS1 headquarters and regional He
also
advocates
greater
cross-border
governmental
collaboration and data sharing. He believes Digital Product Passports should be implemented gradually, giving SMEs sufficient time to establish their data foundations and strengthen supply chain collaboration. In Hong Kong, Roger leads GS1 HK’s Digital Passport Workgroup, actively promoting enhancements of the platform to support SME implementation in a cost-effective & digital manner, while advocating for government policy backing.
5
圍三碳排放。Roger透露，公司正先行先試
由香港羊毛化纖針織業廠商會牽頭，香港 生產力促進局負責執行和開發的碳排放評
估工具，並希望評估工具能結合AI技術， 讓中小企只需提供產品及供應鏈數據，就
能自動生成ESG報告及合規文件，並上載 至Digital Product Passport平台。
作 為 GS1全 球 公 共 政 策 組 的 成 員 之 一， Roger代表服裝業界向GS1總部及各地
As a member of GS1 Global Public Policy Group, Roger represents the chapters.
此外，利洋針織早於兩年前已著手管理範
分會反映業界聲音，例如促進跨區域、跨 政府的合作及數據共享。他認為，Digital Product Passport在執行層面應可採取 循序漸進方式，讓中小企有足夠時間建立 數據基礎及完善供應鏈協作。
在香港，他帶領Digital Product Passport 工 作 小 組，正 積 極 推 動 優 化 平 台，以 具 成本效益的數碼方式協助中小企，並會積
極 與 政 府 溝 通，希 望 能 向 企 業 提 供 更 多 支援。
管理層專訪
Hong Kong as the “Supply Chain Brain” Despite growing supply chain complexities, Roger emphasises Hong Kong’s inherent advantages in apparel supply chains, noting its evolution into an international supply chain management and innovation centre. He points out that while production spans Chinese Mainland, Vietnam, Cambodia, and Bangladesh, core product research and development, design, and supply chain management stay centered in Hong Kong. He says: “Hong Kong is backed by the country’s strong and advanced manufacturing and material R&D capabilities, while also possessing an international outlook and talents — serving as the natural bridge. As raw materials, production locations and markets become more dispersed, companies need real-time access to supply chain data from different regions to make accurate decisions. Hong Kong has the network, talent and data management capabilities to act as the supply chain’s brain.” Cobalt Fashion continues to knit innovation into every fibre. Alongside the recent launch of “AlgaFila”, an aerogel fibre derived from farmed seaweed,
they
developed
an
antibacterial fibre technology during the
pandemic.
antibacterial
By
embedding
functionality
directly
into the fibre structure instead of relying on surface coatings, efficacy remains intact after multiple washings while also reducing odour. Roger highlights that they are expanding its use in apparel, supporting the vision of “wash less, wear longer, stay greener”, which also reduces water and energy consumption. Another innovation focuses on sportswear. The team has developed a BPA-free stretch material that maintains elasticity while reducing oxidation. Its compatibility with thermal-melt recycling makes circular garment production more feasible.
強化香港「供應鏈大腦」 角色
雖然供應鏈日益複雜，但Roger認為香港
在製衣供應鏈上具備優勢，並逐步轉型成
為供應鏈管理與創新中心。Roger指出， 雖然生產線分布於中國內地、越南、柬埔 寨及孟加拉等地，但行業的產品研發、開 發及供應鏈管理仍然集中於香港。
他說： 「香港背靠國家強大及先進的製造
和 材 料 研 發 實 力，同 時 具 備 國 際 化 視 野 及人才優勢，正好擔任當中的橋樑。隨著 原材料、生產地和市場愈趨分散，企業更
需要即時掌握來自不同地區的供應鏈數 據，才能作出準確決策。香港擁有網絡、人 才 和 數 據 管 理 能 力，可 以 成 為 供 應 鏈 的 大腦。」
利 洋 針 織 亦 積 極 研 發 新 材 料，除 了 最 近
面世的「AlgaFila」氣凝膠纖維，以養殖海 藻為原料；有疫情期間，團隊研發出的抗
菌纖維技術，將抗菌功能直接融入纖維結 構，而非停留於表面塗層。與市場上常見
的表面殺菌塗層不同，即使經多次洗滌， 纖 維 仍 能 保 持 抗 菌 效 能，同 時 有 效 減 少
異味產生。Roger透露，公司正進一步把
技術應用至服裝產品，希望做到「少洗、 耐穿、更環保」 ，透過延長衣物穿著週期， 減少水資源及能源消耗。
另 一 項 研 發 成 果 則 聚 焦 運 動 服 飾。團 隊 開發出不含BPA的彈性物料，既能維持產
品彈性和支撐效果，同時減少材料氧化問 題，並支援熱熔回收，提高循環再造的可 行性。
Looking ahead, Roger believes that the industry’s approach to sustainability should go beyond compliance and information disclosure to become a catalyst for supply chain evolution. Manufacturers in many production markets are already collecting carbon-emissions and ESG data, but without financing to upgrade equipment and optimise manufacturing processes, such data remains difficult to convert into actual carbon reduction results. He points out that Hong Kong, as Asia’s leading green and sustainable finance centre, can play a pivotal role—enabling companies to use credible and transparent transaction data that financial institutions can assess when evaluating business conditions, which ultimately facilitates green financing.
Roger認為，行業未來可持續發展不應只停留在合規和資訊披露層面，更應成為推動供 應鏈轉型的催化劑。現時不少生產地的企業已開始收集碳排放及ESG數據，但若缺乏資 金升級設備和優化生產流程，數據始終難以轉化為實際減碳成效。他指出，香港作為亞 洲領先的綠色及可持續金融中心，可進一步發揮橋樑角色，讓企業善用可信及透明的 交易數據，提供予金融機構評估企業的業務狀況，實現綠色融資。
6
Go Digital
The Era of Digital Product Passports Has Arrived The New Gateway to EU Market Access 數碼產品護照已經來臨 未準備好，可能錯過歐盟市場 For many businesses across Asia, the Digital Product Passport (DPP) once seemed like a distant European regulatory requirement. Today, the conversation has shifted from awareness to action.
對不少亞洲企業而言，數碼產品護照 (Digital Product Passport) 曾經只是歐盟的監管議題，感覺 遙遠。如今，業界討論已由「認知(Awareness)邁向「開始準備(Action)」 。 In recent months, Digital Product Passports have become a recurring topic at major forums and industry seminars across Hong Kong, reflecting growing momentum across sectors.
What Is a DPP? More Than Just a QR Code 什麼是DPP? 不只是一個QR碼
A Digital Product Passport requires products sold in the EU market to have a digital identity, containing information throughout the product lifecycle and made accessible through a QR code. Many businesses assume a Digital Product Passport is simply a QR code printed on packaging. In reality: •
The QR code is only the gateway, allowing consumers and
近 月 來，數 碼 產 品 護 照 ( D i g i t a l P r o d u c t Passports)頻頻出現在香港各大論壇及研討會議 程上，成為熱門話題。
Digital Product Passport要求未來在歐盟市場 上銷售的產品具備「數碼身份證」 ，記錄產品生命 周期的資訊，並透過QR碼展示。
許多企業以為，Digital Product Passport只是在 包裝上加上二維碼。事實上： •
regulators to instantly access product lifecycle information. •
The DPP itself is the digital identity and data infrastructure behind the product, connecting information from raw material sourcing and manufacturing to logistics, usage and end-of-life management throughout the product's lifecycle.
•
QR碼只是入口，讓消費者、監管機構一掃即獲
得生命週期資訊。
真正的DPP是產品數碼身份與數據基礎設施， 串聯了產品從原材料採購、生產製造、物流運 輸、日常使用到最終回收的完整「生命週期旅 程」數據。
Three Key Industries in the Spotlight 3大重點行業首當其衝
EV Batteries 電動車電池
The first product category subject to mandatory DPP requirements 首個強制實施DPP的產品類別 7
Steel 鋼鐵
One of the priority product sectors for DPP implementation 優先推行DPP的重點產品類別
Textiles 紡織 品
One of the priority sectors identified for DPP rollout 優先推行DPP的重點產品類別
Go Digital Businesses are increasingly recognising that future market access will depend not only on the product itself, but also on the data behind it. Recent research* found that 77% of companies lack the supplier data needed to effectively support a Digital Product Passport. Managing product information across complex, multi-tier supply chains remains a major challenge. Critical data is often scattered across different supply chain partners, with no consistent approach
企 業 逐 漸 意 識 到，未 來 走 入 市 場 不 僅 取 決 於 產
品 本 身，更 取 決 於 產 品 背 後 的 數 據。近 期 研 究 *
顯示，77%企業缺乏足以支撐Digital Product Passport有效運作的供應商數據。
企業需要管理複雜、橫跨不同供應鏈上的產品資
訊，而這些數據往往分散於不同供應鏈夥伴之間， 缺乏一致的管理及共享系統。
to managing or sharing information.
Start with Building a Data Foundation 建立DPP，先建立數據基礎
Digital Product Passport requirements vary by industry. For EV batteries, companies are required to provide information such as a Unique Identifier, battery passport registration details, manufacturer information, trademark, model identification and batch or serial numbers, and date of manufacturing, etc.
針 對 不 同 行 業，有 不 同 的 D i g i t a l P r o d u c t Passport數據要求。例如電動車電池需要提供唯
一識別碼（Unique Identifier） 、電池護照登記/負
責機構資料、製造商名稱、註冊商號或商標、型號 識別及批次/序號、生產日期等。
For textiles, required information may include country of origin, material composition, supply chain data, certifications, carbon emissions and end-of-life treatment information. Given the complexity of textile supply chains, businesses need to establish robust data management processes early to ensure data completeness and accessibility. 至於紡織品，需要展示的數據涵蓋產地、材料成份、供應鏈數據、證書認證、碳排放及產品生命周期
結束的處理方式。由於紡織業供應鏈橫跨多個地區和供應商，企業更需要提早建立數據管理，確保 數據完整度。
Global Standards + QR Codes: Enabling DPP Readiness 全球標準+ QR碼 助企業迎接DPP GS1 is helping businesses prepare for Digital Product Passport requirements. GS1 Standards are aligned with the latest EU DPP requirements. By adopting GS1 standards such as GTIN, QR codes with GS1 Standards and traceability platforms, businesses can establish the critical foundations required for DPP readiness:
GS1正協助企業符合Digital Product Passport
要求。GS1的全球標準符合最新歐盟DPP標準 要 求。企 業 只 需 簡 單 透 過 採 用 GS1標 準 如 條 碼
GTIN，配合加入GS1 Digital Link的QR碼及追蹤 追溯平台，即可建立所需的關鍵基礎：
•
Globally unique digital product identification
•
•
Complete supply chain data across trading partners
•
•
Interoperable data sharing
•
•
End-to-end traceability and transparency
•
Through seminars, workshops, industry events and working groups, GS1 Hong Kong is supporting businesses in preparing for the future of Digital Product Passports and enabling products to access markets with confidence.
全球獨有的數碼產品識別
完整供應鏈上下游所需數據 互聯互通的數據共享 供應鏈追蹤溯源
GS1 Hong Kong透過研討會、工作坊、業界活動 及工作小組討論，協助企業為未來數碼產品護照 做好準備，確保產品能於不同市場銷售。
The Digital Product Passport era has arrived. For exporters across Hong Kong and Asia, now is the time to act. Is your product data ready? 數碼產品護照時代已經來臨。對香港及亞洲出口企業而言，現在已不是觀望的時候。你的產品數據準備好了嗎？ Contact us to learn more 聯絡我們了解更多
8
Corporate Dynamics
Turning Adversity into Opportunity Heritage Hong Kong Brand Revived with Innovation 扭轉逆境 重塑老字號 靠創新闖出新增長 Davis Chan
Director, Yick Fung Hong Group
陳振邦
億豐行集團董事
For decades, Yick Fung Hong built its reputation on a simple promise: reliable quality. Starting with traditional laundry powder and household cleaners, the company turned “WayWay” into a household name across Hong Kong. However, as the market shifted, the once-iconic local brand found itself aging on the shelf — limited product portfolio, and reliance on traditional retail channels left it at risk of losing relevance in an increasingly competitive market. “We realised that our brand was moving behind the pace of the market,” recalls Davis Chan, Director of Yick Fung Hong Group. “Through brand revitalisation, product innovation and channel expansion, we successfully brought WayWay back onto a growth
億豐行早年以傳統洗衣粉及家居清潔用品起家，憑
藉穩定品質及市場口碑，成功打造出「威威」品牌， 成為家喻戶曉的品牌。然而，在品牌老化、產品單一
與渠道狹窄的壓力下，一度面臨被市場淘汰與邊緣 化的生存危機。
億豐行集團董事陳振邦先生(Davis)表示： 「在發現
品牌落後市場步伐後，我們透過品牌重塑、產品創
新及多元渠道拓展，成功令『威威』重回增長軌道， 並開闢全新收入來源，蛻變成多元品牌營運商與總 經銷商，擴展至健康、美妝及個人護理領域，實現業 績強勁反彈。」
的創新里程 household cleaning company into a diversified brand operator and 「從零到一」 trajectory. Today, we have transformed from a single-brand
distributor spanning health supplements, beauty and personal care, creating entirely new revenue streams and achieving a strong business rebound.”
轉型前，品牌面臨多重挑戰－洗衣珠、低敏配方及 功能性清潔產品逐漸成為主流；購物亦由傳統貨架
延伸至社交媒體及電商平台。然而，當時「威威」的 傳統零售思維一度未能跟上市場步伐，甚至引來大
A Journey from “Zero-to-One” Before embarking transformation, WayWay’s traditional retail mindset faced mounting pressures from a rapidly changing market laundry pods, hypoallergenic formulations and functional cleaning
型零售買家對其市場競爭力及銷售前景質疑。
Davis說： 「我們『從零到一』全方位轉型，先從產品
與包裝著手，打造多元陣容，包括翻新品牌標誌與
products had become mainstream, while consumers increasingly discovered brands through social media and e-commerce rather than supermarket shelves. Large retail buyers even questioned the brand's competitiveness and future sales potential. “In many ways, we had to start from zero. We reimagined the business from the ground up. The transformation began with a comprehensive
product
and
brand
overhaul.
The
Revitalised branding with a modern design 翻新標誌、注入設計感
company
refreshed its logo and packaging design to project a more contemporary image while investing in product development. New offerings were introduced across multiple categories, including laundry
pods,
antibacterial
protection
products,
specialised
garment care solutions and personal hygiene products, enabling the 9
Classic packaging before rebrand 改革前的傳統經典包裝
企業動態
brand to respond more effectively to consumers’ growing demand for functionality and performance.” Davis shared. The company expanded its sales network significantly. Beyond traditional supermarkets, WayWay established partnerships with health and beauty retailers and strengthened its presence on major direct-to-consumer
e-commerce
platforms.
This
omnichannel
strategy opened new revenue opportunities and broadened customer reach. In Mainland China, particularly across South China, the Group adopted an e-commerce-first strategy, supported by content marketing and community engagement on platforms such as Xiaohongshu.
IP & Local Culture: Creating Buzz That Sells Product upgrades alone were not enough to reignite consumer interest. Davis shared, “Today’s consumers are looking for novelty, relevance and experiences that resonate with them. Collaborating with popular intellectual properties (IP) allows us to quickly attract attention and reshape the perceptions of household cleaning products as innovative and exciting.” In recent years, WayWay has actively partnered with well-known IPs to create limited-edition products and marketing campaigns. These collaborations have proven particularly effective in attracting younger consumers and encouraging first-time purchases. Beyond international IP, the brand has also woven Hong Kong local culture into its products. One standout example was a product series inspired by the Lunar New Year tradition of "Spring Cleaning", a familiar cultural practice among local families. The campaign generated significant market buzz and won the Gold Award in Hong Kong Smart Design Award. The award-winning
包裝設計，塑造新形象；以及精準開展產品線研發， 推出新型洗衣珠、低敏殺菌防護、衣物專用護理及
個人衛生清潔等多款新型家用清潔及護理產品， 快速貼近消費者『功效性』需求，填補產品缺口。」
此外，品牌也全面增加銷售渠道，積極佈局線上線 下零售網絡，涵蓋主要大型超市、美妝保健零售商
及線上直接面向電商平台，擴闊銷售體系，成功開 闢新收入來源。面對中國內地主要市場及華南地
區，集團以電商作為主要切入點，並配合小紅書等 社交媒體平台進行內容營銷及口碑推廣。
IP+本土文化 話題營銷吸客
產品升級至餘，也要重新吸引消費者目光。Davis 表示： 「現今消費者追求創新、快速、切合實際需
求，億豐行近年也積極與不同IP合作，透過聯乘設
計及話題營銷，迅速吸引消費者眼球，改變大眾對
清潔用品沉悶、傳統的印象。這尤其針對期待具突 破性設計的年輕消費者，IP合作能有效吸引他們 的注意力並促成首次購買試用。」
除了IP合作，品牌更將香港本土文化元素融入產 品設計，例如以農曆新年前「年廿八洗邋遢」習俗
為主題推出產品系列，不但引起市場討論，更成功 奪得「香港智營設計大賞」金獎，並代表香港品牌
遠赴上海及法國進行專業路演（Roadshow） ，向
國際呈現香港原創設計與品牌競爭力。
目前集團亦積極利用AI提升營運市場推廣及數據
分析方面，協助團隊更準確掌握消費者行為及市 場趨勢。
collection was subsequently showcased in professional roadshows in Shanghai and France, demonstrating the creativity and competitiveness of Hong Kong brands on an international stage. The Group is also actively adopting AI technologies in marketing operations and data analytics, helping teams better understand consumer behaviour and identify emerging market trends.
Innovation Driven by Quality Despite
the
success
of
IP
collaborations
and
promotional
campaigns, Davis emphasises that sustainable growth ultimately depends on product performance. He says, “IP partnerships, local cultural themes and promotional offers may attract consumers to try a product, but only product quality can turn first-time buyers into loyal customers.” 10
Corporate Dynamics To uphold this philosophy, the company established a dedicated R&D team that combines “Hong Kong R&D” with “Mainland manufacturing” capabilities. New formulations and packaging concepts are continuously tested before commercial launch, while every product undergoes stringent quality assurance procedures to meet safety standards. Management also maintains close oversight of manufacturing, logistics and retail operations to ensure consistent quality across the supply chain.
into
sheets
and
adopted
soy-based
inks
packaging,
reducing
for
際功效及質量，才能將新客戶轉化為長期顧客。
公司建立專責研發團隊，結合「香港研發」與「內地 生產」優勢，持續開發新配方及測試新型包裝。每
情況，及時消除品質隱患。
development. The company has developed laundry
者最終會否持續購買，關鍵仍在於產品本身的實
關，定期巡查生產線、物流及零售渠道，掌握營運
product
dissolvable
新客嘗試，但產品功能是留客關鍵。」他認為消費
保安全及功效達到要求；同時管理層也會親自把
continue to rise, ESG principles have become integrated
Davis補充： 「IP、本土元素和價格推廣雖然能吸引
款產品在正式投產前均需經過嚴格品質測試，確
As consumer expectations around sustainability increasingly
產品創新 品質至上
隨 著 消 費 者 對 可 持 續 發 展 的 期 望 提 升，品 牌 將 ESG理念融入產品研發，自主研發了可生物降解
洗衣紙，並採用大豆油墨印刷包裝，從源頭減少對
environmental impact from the source.
環境的影響。
The company is also exploring the adoption of international QR codes to provide detailed product information and quality certifications, strengthen brand credibility, and ESG commitments.
億豐行也會積極探索應用符合國際標準的QR碼，認為這不單是展示產品詳細成份與品質認證的平台，更是深化品牌 誠信與推動ESG環保訴求的重要工具。
Supporting SMEs and the Creative Industries 支緩中小企創意產業 Beyond
business
transformation,
Davis
is
passionate
about
supporting SME development and the growth of Hong Kong's creative industries. As a member of GS1 HK’s SME Advisory Board and Founder of the Creative IP Farm Foundation, he advocates stronger collaboration between creators and businesses to unlock the commercial value of intellectual property. Davis explains, “The inspiration came from our own transformation journey. Many people recognise the importance of IP, different stakeholders often have very different priorities - creating gaps that hinder commercialisation.” The Foundation provides advisory services, training programmes and its “IP Business Partners Pilot Scheme”, helping businesses navigate trademark registration,
Davis亦積極參與推動中小企及創意產業發展。身
兼GS1 HK中小企業諮詢委員會成員及非牟利機 構「創意產權基金會」創辦人，他希望透過「創意 +
工業」平台，協助創作者及企業善用知識產權創造 更大商業價值。
Davis表示： 「成立創意產權基金會的契機，源於我
們推動家族企業轉型的經歷。很多人知道IP的重
要，但不同界別對IP的理解和訴求各異。」基金會 透過諮詢、培訓及「IP營商夥伴同行先導計劃」 ，協
助企業處理商標註冊、授權合作、合約審閱及商業 化部署等工作。
licensing arrangements, contract reviews and commercialisation strategies. Looking ahead, WayWay plans to deepen its connection with Hong Kong culture by drawing inspiration from authentic local lifestyle stories. Davis shares, “The next stage of competition is about whether a brand can build an emotional connection with consumers. We hope that WayWay can become a distinctive creative brand that represents Hong Kong's stories. By continuing to collaborate with a diverse range of IP partners, we hope to introduce more local and international consumers to the creativity, quality and innovation that Hong Kong brands can offer.” 展望未來，億豐行計劃繼續深化「威威」與香港在地文化的連結，發掘真實
家居生活故事。Davis表示： 「市場競爭是品牌能否與消費者建立情感連結。我們不想再只做傳統家居清潔品，而是讓『威威』成為一 個能代表香港故事的特色創意品牌，並會持續聯乘不同界別的IP，讓更多本地及外地消費者認識香港品牌的創意與品質。」
11
Corporate Dynamics
Hong Kong Brand Expands into the GBA Health & Wellness Market Competing on Quality, Not Price
香港品牌開拓大灣區健康消費市場 鬥品質不鬥價格
Kit Wong
Founder and CEO BHL International Group Limited
王皚惠
百滙霖國際集團創辦人兼行政總裁
In today’s increasingly competitive health and personal care market, many brands rely on aggressive promotions and low prices to gain market share. BHL International Group Limited (BHL) has chosen a markedly different path. Rather than competing on price, the Hong Kong company has built its business around quality, safety and trust, establishing a distinctive position in both Hong Kong and across the Greater Bay Area (GBA). Originally specialising in product importation and distribution, BHL saw the pandemic become a turning point for its business. Border restrictions disrupted global supply chains and logistics networks, leaving many products in short supply. Faced with mounting uncertainty, BHL embarked on a transformation journey. The company launched its own brand, sourcing raw materials in Hong Kong and manufacturing locally, bringing in a range of natural, safe and gentle skincare and personal care products. Kit Wong, Founder and CEO of BHL shared, “Quality is at the heart of our business. We cannot compete on price. Instead, we compete on quality. Rather than chasing short-term trends, we want to build a brand that customers can trust for years to come. This is especially
健康護理產品市場競爭愈趨激烈，不少品牌會選擇
以宣傳、低價搶佔市場。然而，百滙霖國際集團（百
滙霖）卻選擇了一條截然不同的發展路線，以品質、
安全及信任作為品牌核心價值，在競爭中於香港、 內地大灣區城市建立自己的定位。
百滙霖本來從事進口及代理業務，但因疫情期間， 各地封關措施導致全球供應鏈及物流一度受阻，令 部分產品面臨供應短缺甚至無貨可售的情況。危機
之下，公司毅然展開轉型之路，推出自家品牌產品， 在香港採購原材料，並於本地生產天然、安全及溫 和的護膚和洗護產品。
百滙霖國際集團創辦人兼行政總裁王皚惠(Kit) 表示： 「我們非常講求品質，因此不能與其他品牌鬥
平，只能鬥品質。與其追逐短期爆紅產品，我們希望
建立一個讓顧客長期信賴的品牌。尤其近年資訊愈
來愈透明，消費者能夠輕易查閱成分資料，甚至利 用人工智能工具分析產品成份，因此企業更需要從 源頭把關，讓消費者買得安心。」
important today as consumers have access to more information than ever before. Product ingredients can be researched online within seconds, while AI made it easier for consumers to analyse formulations. Companies must place even greater emphasis on quality assurance from the very beginning, so consumers can buy with a peace of mind.”
Hong Kong Quality, A Competitive Edge For Kit, the “Made in Hong Kong” label remains a significant competitive advantage. Hong Kong's stringent testing standards and quality assurance systems help reinforce customer confidence and strengthen the reputation of local brands. She adds, “At BHL, we 13
香港品質 建立競爭優勢
認為「香港製造」產品具備競爭優勢，因為香港檢測
系統嚴謹，有品質保障。公司一直堅持一項簡單原 則，就是所有引入市場的產品必須經過團隊親身試
企業動態
believe effectiveness comes from real experience. If our team would not use a product ourselves, we would never recommend it to our customers. Customer feedback is equally important and is regularly collected and shared internally, helping employees deepen their product knowledge and better understand consumer needs.” Over the years, BHL has built loyal customers in Hong Kong, particularly among healthcare professionals and health-conscious consumers. These customers pay close attention to ingredients, safety and product quality, often conducting extensive research before making a purchase. With support from the Hong Kong Trade Development Council (HKTDC), the company has also accelerated its expansion into the Greater Bay Area, reaching GBA consumers through its official online store and various e-commerce platforms, while operating a physical retail outlet in Guangzhou, creating an integrated online & offline model. Kit explained, “Online shopping is dominant in mainland cities, but physical stores are still essential for building trust. Even when consumers shop online, they want
用及驗證。她說： 「我們相信功效是體驗出來的，如
果連團隊自己都不願意使用，就不會向客戶推薦。 我們也會收集真實顧客反饋，分享給團隊，加深對 產品認識。」
品牌在香港已吸納一班忠實客戶，包括醫護人員 及健康意識較高的客群。他們普遍十分重視產品
成分及安全性，購買前往往會仔細研究產品資料。 在香港貿易發展局支援下，公司近年也積極布局 大灣區內地業務，透過官方 網店及多個電商平台開展
to know that a brand has a real presence.
Physical
outlets
跨境銷售，同時於廣州設立
are
實體店及營運據點，推動線
more than sales channels. They
上線下融合發展。
allow customers to experience
Kit表示： 「在內地城市網購
products in person, interact with
是主流，但實體店對建立品
staff and connect with the brand. It's about driving
牌信任仍然十分重要。內地
engagement
消費者即使透過網店購物，
online while delivering reassurance
亦十分重視品牌是否擁有
and experience offline.” The company uses Hong Kong-registered barcodes beginning with the “489” prefix, helping streamline product registration and market entry into mainland China. The company also leverages barcodes for customs declaration. As China Customs is connected to the GS1 China product database, while GS1 Hong Kong’s product data platform is interoperable with GS1 China’s database, customs authorities can instantly retrieve key product information, including product name, brand, category, country of origin and specifications through the barcode. This significantly improves cross-border clearance efficiency.
實體據點。實體店除了是銷售渠道，更是展示品牌 形象、讓消費者親身體驗、獲得店員諮詢服務的重 要平台，實現線上引流、線下體驗策略。」
百滙霖在產品上應用了代表香港註冊公司、以489
開頭的條碼，為產品進口內地市場備案帶來便利。 公司善用了條碼報關，由於中國海關已與GS�中國 的產品數據庫對接，而GS1 HK數據庫也連通GS1 中國產品數據庫，讓香港企業只需「憑碼申報」 ，海
關就能從產品數據庫上秒速獲得產品名稱、品牌、 分類、原產地、規格等資訊，加快企業跨境通關的 流程。
GS1’s global standards enable seamless product data exchange across markets, making customs declaration process becomes much faster and simpler with a single submission. Combined with the support we have received from the Qianhai authorities, it has given us greater confidence to continue expanding into the Greater Bay Area.
GS1的全球標準讓產品數據可以聯通國際，大大加快了報關流程，只需很多時候一次提交便順利完成，簡單快 捷非常方便。再加上前海政府的支援，令我們更有信心持續拓展大灣區市場。
14
Corporate Dynamics
Digital Retail Around the Clock BHL is also rethinking online and offline retail in Hong Kong. In addition to its online store, the company has introduced smart vending machines and self-service collection points in locations including Tin Hau and Tuen Mun. These facilities allow customers to purchase products or collect online orders at any time of day, creating a truly 24/7 retail experience. Kit shared, the purpose of these self-service solutions is not to replace employees but to extend service hours and reach a wider customer base, while also helping to reduce packaging materials and lower logistics costs associated with home delivery. Sustainability has become another important pillar of BHL’s strategy. The company promotes packaging recycling, reduces unnecessary packaging materials and implements energy-saving measures across its operations, including LED lighting and smart sensor systems. These efforts contributed to BHL receiving a sustainability award in 2025.
24/7全天候數碼零售
品牌亦積極在香港發展線上線下融合零售模式。 除經營網上商店外，最近亦於天后、屯門及港澳碼 頭等地設置智能自助販賣機及自提點，方便顧客 於任何時間購買所需產品，或者是提供24/7網上 訂單自提服務。
Kit表示，自助零售設備並非為取代員工，而是延長
服務時間及接觸更多不同客群。現時品牌亦計劃
進一步拓展自提網絡，同時減少配送過程產生的 包裝物料及物流成本。
百滙霖積極推動可持續發展，鼓勵包裝回收及減
少不必要包裝物料，並在營運上採用節能措施，包
括使用LED照明及智能感應設備，減少能源消耗， The brand has also adopted the international QR code offered by GS1 Hong Kong, 1QR, to digitalise product information, reducing the need for printed inserts and packaging materials. This has helped build a sustainability advantage, contributing to the company's sustainability award recognition. By simply scanning the QR code on the packaging, consumers can access product ingredients, usage instructions, online store links and brand information. Guided by the philosophy of “giving back to society”, the company offers discounted product programmes for senior citizens and underprivileged families, helping make health and personal care
於2025年更獲得可持續發展獎項認可。
品牌也善用了GS1 HK提供的國際QR碼 - 1QR
將產品資訊數碼化，減少額外說明書和包裝印刷， 建立可持續發展優勢，助其贏得獎項。消費者只需 掃描包裝上的二維碼，更可查閱產品成分、使用方 法、網店及品牌資訊。
此外，品牌也實踐「取諸社會、用諸社會」的理念， 向長者及基層家庭提供優惠產品方案，讓更多有
需要人士以較可負擔價格購買健康產品。同時，公 司亦積極聘請弱勢社群，創造更多共融就業機會。
products more accessible to those in need. At the same time, BHL actively provides employment opportunities for individuals from disadvantaged backgrounds, contributing to a more inclusive workforce and community. Looking ahead, Kit hopes to continue positioning “Made in Hong Kong” as the cornerstone of the brand’s identity, communicating the values of quality, safety and trust that Hong Kong products are known for. She believes products with distinctive Hong Kong characteristics can not only attract local consumer support but also encourage spending among visitors and help more people discover the strengths of Hong Kong brands. The company will continue to deepen its presence in the Greater Bay Area while actively exploring growth opportunities in overseas markets.
展望未來，Kit希望繼續以「香港製造」作為品牌核心，向消費者傳遞香港品質、安全及信譽的價值。她認 為，具香港特色的產品不但能吸引本地消費者支持，更有助帶動旅客消費，讓更多人認識香港品牌的 獨特優勢。公司將繼續深耕大灣區市場，並積極探索海外發展機遇。
15
GBA & HK Consumer Insights
AI is everywhere. Do Consumers Trust it? 5 Keys in the Next Era of Commerce AI人人都講，消費者信不信？ 揭示未來商貿五大關鍵 AI is driving efficiency, but it's also making fraud smarter, faster and harder to detect. From deepfake identities to fake transactions, trust in products, brands and businesses is under growing pressure.
AI提升效率，也令欺詐更逼真、更難防。從深度偽身份到虛假交易，正侵蝕產品真實性、品牌信任與消費者信任度。 Discover the 5 critical trust drivers shaping the future of commerce from the latest CEO Pulse Report by KPMG China and GS1 Hong Kong.
1
Trusted AI Builds Consumer Confidence 值得信任的人工智能 建立消費者信心
Trust in AI is growing, however, major concerns remain : 57% of
Hong Kong consumers cite privacy as their top AI concern, followed by accuracy of information ( 46% ) and a lack of human interaction ( 42% ).
最新一份畢馬威中國與本會的調查報告揭示未來 商貿建立信任五大關鍵，幫助企業搶佔先機：
消 費 者 對 AI 信 任 度 正 在 提 升，但 仍 存 有 不 少 疑 慮。在香港，57% 的消費者將私隱問題列為首
要關注點，其次是資訊準確性（ 46% ）及缺乏人 。 際互動（ 42% ）
A sharp generational divide persists, while 52% of under-35s in
不同世代對AI的態度存在顯著差異。52% 的香
above 55 distrust it.
據；相比之下，55歲或以上受訪者中有 22% 表
Hong Kong trust AI and are willing to share data, 22% of those
2
港35歲以下受訪者信任AI，並願意分享個人數 示不信任AI。
Hong Kong Shoppers Seek Value; GBA Consumers Prioritise Quality 香港消費者重視價值；大灣區消費者優先考慮品質
Hong Kong consumers are highly value-conscious, with 73% citing
香港消費者在購物時最重視價值，73% 受訪者將
value for money as a top purchase driver, followed by quality and
其列為首要購買因素，其次為產品品質及耐用性
more likely to prioritise quality ( 61% ) and pace & convenience
。 注重產品品質（ 61% ）和速度與便利性（ 49% ）
。相比之下，其他大灣區城市消費者則更 durability ( 65% ). Conversely, shoppers in other GBA cities are （ 65% ）
( 49% ).
Leveraging QR Codes to Showcase “Value” 用QR碼展現「價值」
Retailers can leverage QR codes with global standards to make product value and offer visible to consumers with a simple mobile scan - showcasing safety certifications, origin, nutritional value and sustainability information.
零售商可善用符合全球標準的QR碼，讓消費者一掃即見產品價值 — 安全認證、產地來源、營養成分與 17
永續資訊，盡在掌握。
GBA & HK Consumer Insights
3
Silver Shoppers Diverge: Hong Kong Prioritizes Price, other GBA cities Prefer Brand and Experience 銀髮消費者取向分化：香港重視價格，大灣區其他城市看重品牌與體驗
Hong Kong's silver shoppers remain steadfastly price-driven, with
香港銀髮消費者的消費取向仍以價格為先，57%
In contrast, silver consumers in other GBA cities diverge sharply
相比之下，大灣區其他城市的銀髮消費者與整體
57% prioritizing the best price.
from their general market. Their purchasing decisions are driven by brand reputation ( 37% ) and shopping experience ( 27% ).
4
表示購物時最重視價格優惠。
市場呈現明顯差異，其購買決策主要受品牌形象
（ 37% ）及購物體驗（ 27% ）帶動。
Brand Confidence: Hong Kong Brands Stand out for Trust, Chinese Mainland Brands for Value 品牌信心：香港品牌以信任取勝，內地品牌以性價比見長
Chinese Mainland brands perform strongly in other GBA cities on both value and trust, with consumers citing value for money ( 64% ), safety and reliability ( 58% ) and brand reputation ( 50% ) as key reasons for choosing them. In Hong Kong, however, ( 81% ) chooses Chinese Mainland brands for value for money, fewer cites safety and reliability, quality or brand reputation.
內地品牌在大灣區其他城市於價值及信任層面均
表現突出。消費者選擇內地品牌的主要原因包括
、安全與可靠（ 58% ）以及品 物有所值（ 64% ） 。 牌形象（ 50% ）
然而，在香港市場，消費者選擇內地品牌主要基於 其物有所值（ 81% ）的優勢，較少人因其安全與
可靠、產品品質或品牌聲譽而作出選擇。
Hong Kong brands, meanwhile, stand out for trust. Safety and
香港品牌則憑藉高度可信度脫穎而出。安全與可
and consumers in other GBA cities ( 61% ) for choosing Hong Kong
者（ 61% ）選擇香港品牌的首要原因。
reliability are the leading reason for Hong Kong consumers ( 74% )
brands.
靠是香港消費者（ 74% ）及大灣區其他城市消費
The AI era has raised the bar for trust - Hong Kong and Chinese Mainland consumers demand privacy protection and visible, verifiable value.
AI 時代提高了信任門檻 — 香港與內地消費者要求私隱受保護，價值必須看得見、 驗證得到。 Read more from the Report 立即閱讀更多
The Future of Retail_Vertical Cover_path.indd 1
26/10/2026 4:29:09 PM
Contact us to learn more 聯絡我們了解更多 18
Worldwide Scan
When Fakes Look Real ! 魚目混「珠」高仿當道 !
Counterfeit products continue to flood the market. At recent Jewellery & Gem World Hong Kong, Hong Kong Customs seized a batch of infringing imitation jewellery, including earrings and necklaces. These counterfeit items were highly convincing and sold at only a fraction of the genuine products' prices, making them difficult for consumers to distinguish. Traditional anti-counterfeiting measures often rely on certificates, packaging, or visual inspection. However, advances in counterfeiting technology can highly replicate product, affecting not only jewellery but also watches, smartphones, handbags, apparel, and footwear.
冒牌假貨層出不窮，早前於「香港珠寶首飾展覽 會」上，香港海關檢獲一批高仿侵權耳環、頸鏈等 珠寶首飾。侵權珠寶仿真度極高，以正貨約兩折低 價出售，消費者難以辨識。
傳統防偽多依賴證書、包裝或經驗，但高仿技術已
能輕易複製外觀，更持續影響著手錶、手機、手袋、 衣服和鞋履等行業。
One Scan Stops Counterfeits 一碼驗真 杜絕假貨
To protect brand reputation, combat counterfeiting, and support international
market
expansion,
businesses
are
adopting
anti-counterfeit QR code solutions such as REAL Barcode. With a simple scan using a smartphone, consumers can instantly verify product authenticity, trace product origins, and access trusted product information, thereby enhancing consumer confidence and ensuring product safety. At the same time, brands can gain visibility into real-time scanning activity and product movements. If a product is scanned outside its designated sales region, alerts can be triggered, enabling businesses to identify potential grey market activities, unauthorized reselling, or
為保障品牌和杜絕假貨，以便拓展海外市場，有企
業 的 產 品 應 用 了 防 偽 QR碼 －「真 的 碼 (REAL Barcode)」 ，讓消費者只需以手機消費者只需要 以智慧型手機輕鬆「掃碼」 ，即可瞬間驗證產品真
偽，同時可追溯產品來源，獲取可靠資訊，提升信 心及確保產品安全。
品牌更可以獲得實時掃描活動，假如產品於指定銷
售地區以外被掃描，公司便可接獲通知，有機會是 轉售圖利或其他違規行為，保障品牌，並建立競爭 力。
other compliance issues. This helps safeguard brand value and strengthen market competitiveness.
Reuteri Uses REAL QR for Product Traceability and Sales Channel Management 活得易以REAL QR追蹤產品，管理銷售渠道
Contact us to learn more 19
聯絡我們了解更多
GS1 HK in Review
Shaping the Future of Food Through Technology, Data and Standards 科技、數據與標準推動食品未來
The GS1 HK Food Safety Forum brought together over 300 industry professionals, and speakers from leading companies including AS Watson Industries, DKSH Hong Kong, Hong Kong Aquaculture
Innovation,
Murray
Rice
Company,
Tam
Jai
International Company, Tai Po Chun Hing, Tong Shun Hing Poultry (HK) to exchange insights on how innovation, data and standards can build the next generation of safe, transparent and sustainable food supply chains!
年度食品業界盛事GS1 HK食品安全論壇早前舉 行，匯聚超過300位食品及餐飲業界代表，還有來 自屈臣氏實業、大昌華嘉香港、香港現代化海產
養殖、美利米業、譚仔國際、大埔振興、唐順興家禽
(香港)等企業的講者，共同探討如何善用科技、數 據與標準，推動更安全、更透明及更可持續的食品 供應鏈！
The Guest of Honour, Ms Diane Wong, JP, Under Secretary for Environment and Ecology, The Government of the HKSAR, highlighted the Government’s efforts to promote Mainland premium agricultural products to leverage HK’s role as an international trade and business platform to expand globally. She also encouraged food manufacturers to adopt digital labels to provide consumers with richer product information.
主禮嘉賓香港特別行政區環境及生態局副局長黃淑嫻太平紳士表示，政府正積極推動內 地優質農產品善用香港國際商貿平台拓展海外市場，並鼓勵食品生產者在傳統標籤基礎 上，使用數字標籤展示食品訊息。
21
GS1 HK 編碼足跡
Mr. Keith Wu, Chairman of GS1 HK’s Hong Kong Food and Beverage Industry Advisory Board, highlighted the rise of digital labels as a global trend. Mainland China’s new food labeling regulations will take effect in March 2027, and digital labelling was introduced for the first time, encouraging companies to showcase detailed product information via QR codes. GS1 HK的香港食品及飲品行業諮詢委員會主席鄔錦安先生也指出數碼標籤正由趨勢 逐步成為市場要求，內地相關食品標籤法規將於2027年3月正式實施，並首次引入「數 字標籤」制度，鼓勵企業以QR碼呈現產品資訊。
21 Companies Recognised by “Quality Food Scheme” 頒發21間企業獲嘉許
Quality Food Scheme has been enhanced this year with three new
recognition categories: Diversity, Traceability and Transparency. 21 companies were recognised.
Details of the Scheme 計劃詳情
今年「優質食品計劃」以全新「多元價值」 、 「溯源管
理」及「資訊透明」三大範疇嘉許參賽企業，共有21 間傑出企業獲得殊榮！
22
GS1 HK in Review
Strengthening Dialogue with Government & Legislative Council Members 與政府代表、立法會議員交流
GS1 Hong Kong recently met with representatives from HKSAR Government and members of the Legislative Council, including Miss Janice Tse, GBS, JP, Secretary for Constitutional and Mainland Affairs and her team, Mr. Nicholas Kwan, Deputy Head of the Chief Executive's Policy Unit (CEPU) and his colleagues, The Hon Jonathan Stuart Lamport, The Hon Lothair Lam and The Hon Tommy Chung Ki Fung. During these meetings, GS1 HK shared our previously submitted policy recommendations, which set out five key strategic priorities aimed at accelerating digital transformation, thereby strengthening Hong Kong’s role as an international hub for trade, finance, supply chain management, and logistics.
23
GS1 HK早前先後與政府代表及立法會議員會面， 包括政制及內地事務局局長謝小華, GBS, JP及
其團隊、特首政策組副組長關家明先生及其團隊、 林偉全議員、林銘鋒議員及鍾奇峰議員，我們分享 本會早前提交的政策建議書，當中提出五個重點 方向，希望透過數碼轉型進一步鞏固香港作為國 際貿易、金融、供應鏈及物流樞紐的角色。
GS1 HK 編碼足跡
“
GS1 HK welcomes the Government’s initiatives in the digital economy, SME support, global expansion,
green development and smart supply chains, which closely align with GS1 HK’s mission to drive digitalisation through global data standards and help businesses connect with international markets. Hong Kong’s future competitiveness will depend not only on physical connectivity, but increasingly on its ability to facilitate trusted cross-border data and information flows. Data has become a strategic asset underpinning digital trade, economic growth and artificial intelligence. Effective AI decision-making depends on quality of data, while digital trade relies on reliable, interoperable information flows. Hong Kong’s ability to unlock the value of data and integrate into the global digital infrastructure will be vital to sustaining Hong Kong as an international centre.
GS1 HK欣見政府在數字經濟、中小企支援、企業出海、綠色發展及智慧供應鏈等方面的戰略部署，與本會長期以全球數據標 準推動業界數字化、協助企業連接國際市場的使命高度一致。
香港的競爭力將不僅取決於地理連通性，更取決於能否促進可信的跨境數字信息流動。數據已成為推動數字貿易、經濟增長及
人工智能系統的戰略資產；人工智能的決策成效取決於數據質量，數字貿易則依賴可靠且互聯互通的信息流。香港能否善用數
”
據價值並融入全球數字基礎設施，將對維持其國際地位至關重要。
“
We support the Government in translating its strategic vision into tangible
outcomes, and will continue to work closely with industry partners to contribute to the implementation of initiatives under the Policy Address and the mid-term adjustments of the Five-Year Plan. Through the adoption of global data standards, we help SMEs accelerate digital transformation, advance smart supply chain, strengthen trade financing, and foster trusted green data infrastructures. Together, we aim to reinforce Hong Kong’s position as an international trade, financial, logistics and I&T centre.
我 們 支 持 政 府 將 規 劃 落 實，並 將 繼 續 與 業 界 夥 伴 攜 手，積 極 參 與《施 政 報 告》工 作 方 案 及
Anna Lin, Chief Executive of GS1 Hong Kong GS1 HK總裁 - 林潔貽
《五年規劃》中期調整諮詢及交流。透過推動全球數據標準協助中小企數碼轉型、推進智慧 供應鏈升級、強化貿易融資及綠色數據基礎，共同鞏固香港作為國際金融、航運、貿易和創新科
”
技中心。
Read our response to HKSAR Government’s First Five-Year Plan and 2026 Policy Address.
此外，本會也對《香港特別行政區經濟和社會發展第一個五年規劃》及《2026年施政報告》提交了回應。
24
GS1 HK in Review
New Frontiers for the Belt and Road: Digital Trade, E-Commerce and Green Transformation 數字貿易、電子商貿、綠色轉型 帶動「一帶一路」新機遇
The Belt and Road Global Forum Annual Roundtable, jointly 「一 帶 一 路 國 際 聯 盟」年 度 圓 桌 會 議 2 0 2 6 早 前 organized by the Government of the Hong Kong Special Administrative Region and the Hong Kong Trade Development Council, brought together Global Forum Members from across Hong Kong, Chinese Mainland, Middle-East, Asia, Africa, Europe, US and Oceania, to explore how strengthening collaboration can advance high-quality Belt and Road development. Discussions focused on strengthening trade and investment cooperation,
accelerating
digital
trade
and
cross-border
e-commerce, and promoting green transition through regional
由香港特別行政區政府及香港貿易發展局聯合舉
辦，匯聚來自香港、中國內地、中東、亞洲、非洲、歐
洲、美國及大洋洲的國際聯盟代表，探討如何深化 夥伴關係，推動「一帶一路」高質量發展。
會議圍繞三大重點議題展開討論，包括透過加強 協作推動全球共同增長、促進數字貿易及跨境電
子商務發展，以及透過「一帶一路」合作加快綠色 轉型。
partnerships.
Anna Lin, Chief Executive of GS1 Hong Kong, participated in the roundtable discussion, sharing insights on how Hong Kong can leverage its position as an international financial centre and its unique connectivity with the Chinese Mainland and global markets to strengthen its role as a “superconnector” and “super value-adder”. 25
本會總裁林潔貽參與其中，與業界探討香港如何 憑藉其國際金融中心地位，以及聯通內地和全球
市場的獨特優勢，發揮「超級聯繫人」和「超級增值 人」的重要角色。
GS1 HK 編碼足跡
“
Belt & Road’s next decade must go beyond infrastructure connectivity
to achieve ‘data connectivity’ through Digital Silk Road: breaking down data silos; connecting supply chain data across borders, systems and trading partners. Global standards can help SMEs access international markets, seize e-commerce opportunities, meet sustainability requirements and unlock digital trade finance, creating infinite opportunities.
一帶一路的下個十年，不再只是基礎建設的互聯，而是需要『數碼絲路』，以數據聯繫
跨境、跨系統、跨貿易夥伴供應鏈。全球標準可助中小企接軌國際市場、把握電子商貿
”
機遇、符合可持續發展法規要求、實現數碼化貿易融資，創造機遇。 Anna Lin, Chief Executive of GS1 HK GS1 HK總裁 - 林潔貽
AI reshapes digital trade and e-commerce, but AI is only as good as the data behind it. Only with trusted, structured, machine-readable data, can AI create value. AI正在重塑數碼貿易及電商未來。然而，AI的價值取決於背後的數據。 只有可信、結構化及機器可讀的數據，才能真正釋放AI的潛力。
26
GS1 HK in Review
Reimagining Supply Chains with AI & Digitalisation 以AI與數碼化重塑供應鏈
Sourcing has evolved beyond transactions into a complex ecosystem
shaped
by
rising
transparency
expectations,
sustainability requirements and rapid digitalisation. At World Retail Lab Asia 2026, industry pioneers including Anne-Laure Descours, former Chief Sourcing Officer, Puma, Stanley Szeto, Executive Chairman, Lever Style, Jean Daniel Gatignol, Managing Director, Global Sourcing, Carrefour and Anna Lin, GS1 HK Chief Executive, joined a panel moderated by Anson Bailey, Head of Retail and Consumer, KPMG Asia Pacific, and exchanged insights
on
how
AI,
data,
digital
commerce,
sustainability
requirements, changing consumer expectations are enabling resilient, transparent and future-ready supply chains that can drive growth beyond 2030.
採購早已不再是簡單的交易活動，而是變得比以
前更複雜，受資訊透明度、可持續發展要求及數碼 化轉型推動的生態圈。
在World Retail Lab Asia 2026上，來自全球零
售及供應鏈領域的行業領袖，包括前Puma採購總
監Anne-Laure Descours、Lever Style主席兼執
行董事Stanley Szeto、Carrefour全球採購董事 總經理Jean Daniel Gatignol，以及GS1 Hong
Kong總裁林潔貽，共同參與由KPMG消費品零售 業亞太區主管Anson Bailey主持的專題討論，分 享如何善用人工智能(AI)、數據、數碼商貿及可持
續發展策略，應對消費者期望轉變與挑戰，打造更 具韌性、更透的未來供應鏈，為2030年及以後的 增長奠定基礎。
“
The future supply chain will move goods, data and decisions together. This is
particularly important as retailers use AI and automation for forecasting, sourcing and risk management. However, success will depend on trust and collaboration, with trusted data serving as a critical foundation.
未來的供應鏈不僅是貨物流通，更是數據與決策的高效流通。隨著零售商日益採用人工智能及自 動化技術進行需求預測、採購管理及風險控制，建立信任與跨界協作將成為成功關鍵，而可信數據
”
正是其中不可或缺的元素之一。
Anna Lin, Chief Executive of GS1 HK GS1 HK總裁 - 林潔貽
Contact us to learn more 聯絡我們了解更多 27
GS1 HK 編碼足跡
Freshness You Can See: Transforming the Fruit Supply Chain 革新水果供應鏈 看得見的新鮮!
Modern consumers expect far more than fresh, great-tasting fruit. They demand product origins and supply chain transparency. For fresh produce, the central challenge lies in delivering delicate goods to market quickly and in peak condition while showing the traceable journey to consumers. At Asia Fruit Logistica, Dr. Heidi Ho, Chief Consultant of GS1 Hong Kong, moderated a discussion on traceability in the fruit supply chain, joined by Mr. Leo Cheung, Founder of IGSO, Ms. Irene Lau, General Manager of the Aviation Logistics Department (Hong Kong), Airport Authority Hong Kong and Mr Peter Carter, General Manager of Public Policy and Government Engagement at GS1 Australia. They explored the critical intersection of speed, freshness, and trust, enabled by dedicated air-land express routes
消費者對水果的要求不斷提升，除了講求新鮮美
味，更重視產品來源及供應鏈透明度。業界都關注 如何確保水果以最佳狀態快速送達市場，同時實
現全程可追蹤、可溯源，為消費者帶來「看得見」的 新鮮度！
早 前 舉 行 的 亞 洲 國 際 果 蔬 展 覽 會 (Asia Fruit
Logistica)上，GS1 HK首席顧問何雅賢博士
主持追蹤溯源分享環節，聯同IGSO創辦人張凱傑 先生、香港機場管理局航空貨運及後勤（香港）總
經理劉崇苓女士，以及GS1 Australia的Peter
Carter，探討如何透過空陸鮮活產品專屬快線、 全球標準及二維碼，實現速度、新鮮與信任。
and global standards and QR codes.
One mainland Chinese blueberry brand selling in Hong Kong featured QR codes with GS1 Digital Link on their product packaging, revealing verified origin & freshness by International Growers Standards Organization (IGSO), batch & serial-level traceability and credible testing report from Chinese Manufacturers’ Association of Hong Kong (CMA) to ensure product safety.
有在香港零售上架的內地藍莓企業在包裝上印上國際二維碼，展示國際農民標準組織認可的地理位置及來
源、新鮮度等，更有批次及序號去實現追溯的關鍵資訊，以及展示香港中華廠商會(CMA)的安全測試報告，
確保產品安全。 Contact us to learn more 聯絡我們了解更多
28
GS1 HK in Review
Advancing Collaboration, Driving Regional Impact @ GS1 Asia Pacific Regional Forum 深化協作 提升業界響力@ GS1亞太區論壇
Bringing together 110 delegates from 19 GS1 Asia-Pacific Member Organisations, the 2026 GS1 Asia Pacific Regional Forum in Chengdu showcased latest trends in supply chain standards, digital transformation, and data-driven innovation. China's State Administration for Market Regulation (SAMR) acknowledged the expanding role of GS1 Standards beyond retail, e-commerce and supply chain applications. Today, GS1 standards are increasingly becoming part of China's digital governance infrastructure,
facilitating
customs
declaration,
government
procurement, product safety regulations, taxation, and digital public services. The message was clear: a common digital language creates efficiency, transparency and market access for everyone. Beyond the formal sessions, participants also experienced Sichuan's rich culture
and
hospitality
firsthand,
making
an
inspiring
and
memorable week in Chengdu while strengthening relationships across the GS1 community.
29
來自19個GS1亞太區成員組織的���位代表齊聚
成都，參與2026年GS1亞太區論壇，共同探討供 應鏈標準、數碼轉型及推動數據創新的未來發展。
中國國家市場監督管理總局(SAMR)指出，GS1 標準的應用已由零售及供應鏈延伸至數字治理領
域，涵蓋報關通關、政府採購、產品安全監管、稅務 管理及數字公共服務等範疇。
論壇再次印證，共同的數碼語言是推動效率、透明 度及開發新市場的重要基礎。此外，與會者亦深入 體驗四川文化魅力，在交流創新成果之同時，進一 步鞏固社群關係。
歡迎新會員
GS1 Hong Kong welcomes the following new members 歡迎成為 GS1香港會員
(in alphabetical order 以英文名字排列) 1.
A CREATION LIMITED 獨創有限公司
34.
ACE INNOVATIONS LIMITED
35.
AIMIKE INNOVATION LIMITED 艾米克創新有限公司
36.
AMOREPACIFIC GLOBAL OPERATIONS LIMITED
37.
5.
AMOREPACIFIC HONG KONG CO., LIMITED
38.
6.
ANJIN FOOD HOLDING LIMITED 安錦食品集團有限公司
39.
2. 3. 4.
7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33.
ARDEX SCORETECH LIMITED 亞地斯高科有限公司
ASIA PRIORITY HEALTHCARE HK LIMITED 優尚醫療香港有限公司
40.
ASIABEV LIMITED
41.
BEST PARAMOUNT INDUSTRIAL LIMITED 百樂門實業有限公司
42.
BIOFIT INTERNATIONAL LIMITED 芭奧菲特國際有限公司
43.
BONLY INTERNATIONAL LIMITED
45.
BRILLIANT LIGHT TECHNOLOGY LIMITED 冠杰科技有限公司
46.
BIOGIOX (HONG KONG) INTERNATIONAL TRADING CO., LIMITED 伯傑（香港）國際貿易有限公司
BURBERRY (HONG KONG) COMMERCIAL LIMITED 博柏利香港商業有限公司
44.
47.
CASA DUNIYA
CENTRUM JOY MUSIC LIMITED 中怡音樂有限公司 CHEUNG KEE HONG LIMITED 祥記行有限公司 CHI LIK MEDICINE FACTORY 自力製藥廠
CHINA BIOTECHNOLOGY CO., LIMITED 中國生物科技有限公司
CHONG HEI INTERNATIONAL RESEARCH LIMITED 創希（國際）科研有限公司 CREATEWIN DIGITAL COMMERCE LIMITED 創匯數字商貿有限公司 CRESGROWTH LIMITED 凱思高有限公司
CROSS STUDIO ASIA LIMITED CURVA SOURCE (HK) LIMITED 酷威（香港）有限公司
DATADEVELOP CONSULTING LIMITED DEEPLUM TECHNOLOGY LIMITED 深度光影（香港）有限公司 DELTA PYRAMAX CO LTD 佳澤科技有限公司
DEZKO INTERNATIONAL COMPANY LIMITED 迪斯高國際有限公司 DIAMOND SHOW LIMITED 寶輝行有限公司
DYNASTY GLOBAL ASIA LIMITED 盛世王朝有限公司
48. 49.
50. 51. 52. 53. 54. 55.
56. 57. 58. 59. 60. 61.
EBONY HOUSEHOLD LIMITED EL BRAND GROUP LIMITED 伊萊國際有限公司
62.
ELEMENTS PRINTING AND PACKAGING LIMITED 環亞印刷包裝有限公司 ENPAX POWER LIMITED
ETAK INTERNATIONAL LIMITED 意得國際有限公司 EVORISE LIMITED
FAN ATANG HEALTH TECHNOLOGY (HONG KONG) CO., LIMITED 樊阿堂健康科技（香港）有限公司 FINE ARTS INTERNATIONAL SEMI PERMANENT MAKEUP ACADEMY LIMITED 菁藝國際半永久化妝培訓學院有限公司 FOOK CHEONG FOOD LIMITED 福昌食品有限公司
FORTEMOTUS HONG KONG LIMITED 香港福達美詩醫療科技有限公司
FREGATE HK INTERNATIONAL TRADE CO., LIMITED 弗列加特香港國際貿易有限公司 FRUTTITA LIMITED
FULL PRESTIGE DEVELOPMENT LIMITED 富譽發展有限公司 FUNG MEI NOODLES 豐味車仔麵
GANGMAO TONGDA INTERNATIONAL (HONG KONG) LIMITED 港貿通達國際（香港）有限公司 GAO SHENG KE FOODS (HONGKONG) CO., LIMITED 高盛客食品（香港）有限公司 GB SOAP LIMITED 古貝皂業有限公司
GERMANY KAXIDU (HONG KONG) INTERNATIONAL TRADING CO., LIMITED 德國卡希度（香港）國際貿易有限公司
GLOBAL BRANDS ENTERPRISE DEVELOPMENT LIMITED 寰球品牌企業發展有限公司 GOD MODE TREASURE LIMITED 式神寶藏有限公司
GOLDEN GANSU (HONG KONG) INVESTMENT LIMITED 金隴（香港）投資有限公司
GOLDEN PROFIT ELECTRONICS TECHNOLOGY LIMITED 金盈電子科技有限公司 GRAND JOURNEY TRADING CO., LIMITED 宏記貿易有限公司
GUANGZHOU PHARMACEUTICAL BAIYUNSHAN HONG KONG COMPANY LIMITED 廣藥白雲山香港有限公司
HANFANG INTERNATIONAL GROUP CO., LIMITED 漢方國際集團有限公司 HAVO SPORTS LIMITED 浩沃體育有限公司
HEADCHEM PHARMACEUTICAL TECHNOLOGY (HK）CO., LIMITED 和堃醫藥科技（香港）有限公司 HK GRANDWAY INDUSTRIAL & TRADING CO., LIMITED 香港廣途工貿有限公司 HK LONGDA HOLDINGS LIMITED 香港隆達控股有限公司
HK WANTJOIN GROUP CO., LIMITED 香港萬卓集團有限公司
HK WELLSPRING VISIONARY INTERNATIONAL CO., LIMITED 香港見遠國際有限公司
30
New Members
63. 64. 65. 66. 67.
68.
69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79.
80. 81. 82.
83. 84. 85. 86. 87. 88. 89. 90. 91. 92.
31
HK XINWEI TECHNOLOGY LIMITED 香港信為科技有限公司
93.
HONG KONG AOLUN HONGDE TRADING CO., LIMITED 香港澳倫鴻德貿易有限公司
95.
HONG KONG CONCORD DEZHENTANG PHARMACEUTICAL CO., LIMITED 香港同濟德珍堂藥業有限公司
97.
HK YILEI BIOLOGY HIGH TECHNOLOGY LIMITED 香港奕磊生物高科技有限公司
94.
HONG KONG CHAXCEE FOOD LIMITED 香港潮小妹食品有限公司
96.
HONG KONG DAOKEN DAILY COSMETICS TECHNOLOGY CO., LIMITED 香港道肯日用化妝品科技有限公司 HONG KONG DUMPLING LIMITED 哇好好味啊有限公司
HONG KONG GANGQI INTERNATIONAL TRADING LIMITED 香港港崎國際貿易有限公司 HONG KONG GOOD FRESH TRADING CO., LIMITED 香港佳滙貿易有限公司
HONG KONG GUANGRENTANG PHARMACEUTICAL LIMITED 香港廣仁堂藥業有限公司
98. 99.
JIAYING INTERNATIONAL GROUP LIMITED 嘉應國際集團有限公司 JOINLUCK CORPORATION LIMITED 群福有限公司 KIDOAI HK TECHNOLOGY LIMITED 奇朵香港科技有限公司 KR F & B COMPANY LIMITED 韓國食品流通有限公司
KYOTO DEVELOPMENT LIMITED 香港京都有限公司
LEE FAT FOOD TRADING (HONG KONG) LIMITED 利發食品貿易（香港）有限公司 LG H&H HK LIMITED 樂金生活健康（香港）有限公司
100. LIDETONG HEALTH FOOD LIMITED 理德通健康食品有限公司
101. LMA (LA MAISON D ANDY) LIMITED 102. LOLA CONFIDENTIAL COMPANY LIMITED 103. LONGCHENG INTERNATIONAL HEALTH (HONG KONG) LIMITED 隆誠國際健康（香港）有限公司 104. LYCIO GROUP LIMITED
HONG KONG HESHENG GROUP CO., LIMITED 香港和盛集團有限公司
105. MARISQUARE HOLDINGS LIMITED 香港海方控股有限公司
HONG KONG JIAHUI WEALTH INVESTMENT CO., LIMITED 香港嘉輝財富投資有限公司
107. MEGA EIGHT RESTAURANT LIMITED 大良八記餐飲有限公司
HONG KONG KUPAIDA TECHNOLOGY LIMITED 香港庫派達科技有限公司
109. NARWAL TRADING (HONG KONG) CO., LIMITED 雲鯨貿易（香港）有限公司
HONG KONG MINSHENG HEALTH PHARMACEUTICAL INTERNATIONAL LIMITED 香港民生健康醫藥國際有限公司
111. NEXUS ALLOYTECH COMPANY LIMITED
HONG KONG QIANKUNTANG MEDICINE LIMITED 香港乾坤堂藥業有限公司
114. NOMI LIMITED
HONG KONG JIAHENG RUI HOLDINGS LIMITED 香港嘉珩瑞控股有限公司
106. MEDIFABRICA LIMITED 醫創天工有限公司
HONG KONG JIASHIQI CULTURAL AND CREATIVE LIMITED 香港佳士奇文創有限公司
108. MELIDOR (HK) LIMITED 美力多爾（香港）有限公司
HONG KONG LING NA SU QING TECHNOLOGY CO., LIMITED 香港菱娜素青科技有限公司
110. NEWSKY MEDICAL HONG KONG LIMITED 紐斯凱醫療香港有限公司
HONG KONG PERFECT LINK COSMETIC LIMITED 香港柏儷卡化妝品有限公司
HONG KONG TUNG FONG HUNG PHARMACEUTICAL CO., LIMITED 香港東方紅製藥有限公司
HONG KONG XIAOLONG CO., LIMITED 香港曉龍有限公司
HONG KONG YULONG HEALTH TECHNOLOGY CO., LIMITED 香港御龍健康科技有限公司 HONGKONG BRIGHTPINE TRADING CO., LIMITED 香港明啟商貿有限公司 HONGKONG CHENGXINTONGDA LIMITED 香港誠信通達貿易有限公司
HONGKONG HUNG SHING BIOLOGY TECHNOLOGY CO., LIMITED 香港泓盛生物科技有限公司
HONGKONG JIGAO INFORMATION & TECHNOLOGY CO., LIMITED 香港極高信息技術有限公司 HONGKONG PILOT TRADE CO., LIMITED 香港德力通貿易有限公司
HOSTFULL TOYS MANUFACTURING LIMITED 鴻業玩具製品廠有限公司 HUAYAN INDUSTRIAL LIMITED 樺炎（香港）集團有限公司
HUNG FOOK TONG HERBAL TEA HOLDINGS LIMITED 鴻福堂涼茶集團有限公司
112. NMN (HONG KONG) HEALTH SCIENCE LIMITED 儂美儂（香港）健康科學有限公司 113. NOCVOLA TECHNOLOGY CO., LIMITED 諾沃拉科技有限公司
115. NOSTALGIA AUDIO CORPORATE LIMITED 韻音聲學科技有限公司 116. NU LIFE INTERNATIONAL (ASIA) LIMITED 安永國際亞洲有限公司 117. OCEANA JOY INDUSTRIAL LIMITED 鯨喜國際實業有限公司 118. OMNIRA VANTAGE COMPANY 星婭京萬公司
119. ONE CUP BEVERAGE INTERNATIONAL COMPANY LIMITED 來一杯國際飲品有限公司 120. PARIS BAOGELI HOLDINGS LIMITED 巴黎保格麗控股有限公司 121. PET PASSION COMPANY LIMITED 皇室貴寵有限公司
122. PRO-CURE MEDICAL TECHNOLOGY COMPANY LIMITED 博健醫療科技有限公司 123. PROPELMINTS & CO. LIMITED 白鉑斯有限公司 124. PURECYCLE LIMITED 帝龍可持續發展有限公司
125. QMFX ENERGY LIMITED 量子磁力乂能源有限公司
126. RIONA PETS GLOBAL LIMITED 127. SAI YI FU COMPANY LIMITED
歡迎新會員
128. SALVERE MEDICAL COMPANY LIMITED 杏譽方藥業有限公司
164. WISLINK VISION (HONGKONG) TECHNOLOGIES CO., LIMITED 慧視智聯（香港）技術有限公司
130. SHENGWAN GLOBAL LIMITED 盛遠環貿有限公司
166. XIANGNAN XIANGBEI TRADING LIMITED 向南向北商貿有限公司
129. SEABAY HEALTH (HK) INTERNATIONAL LIMITED 善倍和健康（香港）國際有限公司
131. SHINKO TRADING LIMITED 新柯貿易有限公司
132. SINGAPORE APEC LIMITED 亞太國際控股（新加坡）有限公司
133. SINO TRANSPORT INDUSTRIAL (HK) LIMITED 中創實業（香港）有限公司 134. SMALLRIG TECHNOLOGY (HK) LIMITED 斯莫格科技（香港）有限公司 135. SO BEAUTY GROUP LIMITED 136. STABLIX TRADING LIMITED 思達力貿易有限公司
137. STARLAND GROUP LIMITED 星洲集團有限公司
138. STELLAFLASH TECH-INNOVATION (HONG KONG) LIMITED 星閃科創（香港）有限公司 139. SUCCESS ORIGIN TRADING LIMITED 成源貿易有限公司
140. SUNRISE HOMEWARE TRADING CO., LIMITED 翔光家品貿易（香港）有限公司 141. SWAG HAIR LIMITED 142. SY LLC LIMITED 143. TAIWAN SORGHUM DISTILLERY LIMITED 臺灣高粱酒廠股份有限公司 144. TEAM FALCON LIMITED 鷹添有限公司
165. WOMENX BIOTECH LIMITED 樺盟生物科技有限公司
167. XIANGTAIHOU FOOD GROUP CO., LIMITED 祥泰厚副食品集團有限公司 168. YH COSMETIC COMPANY LIMITED
169. YI JIA GLOBAL HONG KONG LIMITED 億嘉環球香港有限公司
170. YILANG TANG PHARMACEUTICAL CO., LIMITED 益朗堂醫藥有限公司 171. YIWU LIPAI TRADE CO., LIMITED 義烏市勵湃貿易有限公司
172. YLX INTERNATIONAL (HONG KONG) COMPANY LIMITED 永隆興國際（香港）有限公司 173. YNNO HEALTH LIMITED 元美健康有限公司
174. YONGGONGHAO GROUP LIMITED 永公號集團有限公司 175. YUENRISE COMPANY LIMITED 香港源始企業有限公司
176. YUMBLES BEVERAGES HK LIMITED 177. ZESST LIMITED 178. ZHONGKE HIGH-TECH (HK) CO., LIMITED 中科（香港）科技有限公司 179. ZIIN INTERNATIONAL TRADING LIMITED 天梓國際貿易有限公司 180. 印度神油（中國）有限公司
145. TENCH INDUSTRIAL LIMITED 騰趣實業有限公司
146. THE BEATUY NUTRITION CO., LIMITED 147. THE FABULOUS ENTERPRISE LIMITED 花比詩企業有限公司 148. THE SAMUDRA (HK) LIMITED 149. TIM FIT CO., LIMITED 蒂姆菲特有限公司 150. TUMLUM LIMITED 嘉淇有限公司
151. UMEON TRADING HONG KONG LIMITED 香港悠米安貿易有限公司 152. UNITY GREATNESS (HK) LIMITED 153. UNUSUAL LIVING LIMITED 154. VASTAR TRADING LIMITED 瀚星貿易有限公司
155. VENTUREX TRADING LIMITED 156. VISTARA ENTERPRISE LIMITED 維斯塔拉實業有限公司
157. VITACELL INTERNATIONAL COMPANY LIMITED 好細胞國際有限公司
158. VITAL MEAT INTERNATIONAL GROUP COMPANY LIMITED 益康寶國際集團有限公司 159. VITAPAW TECH (HK) LIMITED
160. WAH YU TONG (1972) LIMITED 華御堂（����）有限公司
161. WELON SPORT & FASHION GROUP LIMITED 樺嶺運動時尚集團有限公司 162. WHOA! TOYS HK LIMITED 好創意玩具有限公司
163. WILDERNESS AROMATICS (HONG KONG) CO., LIMITED 香港荒野香氣有限公司
Join Us 成為我們的會員 32
Go Green
Decarbonisation: From Compliance to Competitive Advantage 減碳重塑企業競爭力
Hong Kong is accelerating its transition towards carbon neutrality. According to Government data, Hong Kong’s total greenhouse gas emissions have fallen by 27% from their peak in 2014. 香港邁向碳中和的步伐正加速。根據政府數據，香港溫室氣體排放總量已較2014年峰值下降27%。
Governments
worldwide
introduce
climate
policies
and
sustainability requirements, while Hong Kong Exchanges and Clearing Limited (HKEX) is also requiring large listed companies to disclose Scope 3 emissions. Since Scope 3 covers supply chain activities, these requirements will also impact SME suppliers. Green transformation and carbon-reduction strategies have therefore evolved from optional advantages into essential elements of business competitiveness. Effective
decarbonisation
begins
with
digitalised
carbon
全球各地相繼推出氣候政策及可持續發展要 求，香港交易所亦要求大型上市披露ESG範疇3
management. Businesses need to integrate product volumes, （Scope 3）排放。由於範疇三涵蓋供應鏈活動，相 raw-material information and relevant operational data, and
calculate emissions in accordance with international standards. To simplify carbon-emissions calculations and help identify reduction opportunities, GS1 HK offers an ESG supply chain solution. Businesses only need to provide information such as raw-material data, and the system will automatically calculate the associated carbon emissions. The platform enables SME suppliers to calculate and submit carbon-emissions data to customers effectively and easily. It also helps businesses identify reduction opportunities and quantify their carbon reduction progress, creating benefits for both
關要求亦會延伸至中小企供應商。因此，綠色轉型 及減碳策略已由企業的加分項，逐漸成為維持市 場競爭力的必備要素。
要實現減碳，先要實現數碼化碳管理，整合產品數
量、原材料及相關營運數據，並參照國際準則計算 出碳排放。為方便企業更容易計算出碳排放數據
及識別減碳機會，GS1 HK為企業提供ESG供應鏈
方案，企業只需提供原材料等資料，系統便可自動 計算相關碳排放。
平台為中小企供應商簡單快捷計算出提交給客戶
的碳排放數據之餘，也有助企業識別減碳機會及 量化減碳成效，造就雙贏。
customers and suppliers.
Business use cases: 企業應用實例 Tam Jai International Quantifies the Carbon Benefits of “Eat Green” Choices 譚仔國際 量化「綠色飲食」成效
Read the case 閱讀個案
Contact us to learn more 聯絡我們了解更多 33
Hiang Kie Coffee Group Enhances ESG Reporting Efficiency 香記咖啡集團 提升ESG匯報效率
Read the case 閱讀個案
GS1 HK 活動日誌
GS1 HK Calendar 16 - 17 NOV
18 NOV
[Training 培訓] Unique Device Identification (UDI) for Medical Devices
Asian Logistics, Maritime and Aviation Conference (GS1 HK co-organises “SCM & Logistics Forum II”)
亞洲物流航運及空運會議 (GS1 HK聯合舉辦「供應鏈管理及物流論壇II」)
19 NOV
20 NOV
Award Presentation Ceremony of 2026 Hong Kong ICT Awards:
[Seminar] Master the EU Digital Product Passport (DPP):
Smart Mobility Award
Compliance, PLM Integration, Traceability, and Global Commerce [研討會] 掌握歐盟數碼產品護照(DPP)：
2026香港資訊及通訊科技獎「智慧出行獎」頒獎典禮
合規要求、PLM整合、產品追溯與全球貿易新機遇
26 NOV [Seminar] Turn 2D Barcodes into a Powerful Membership Tool [GS1 HK會員研討會] 輕鬆零成本引流：用2D條碼打造會員系統
Upcoming Events 即將舉行的活動
[AI Workshop Series (II)] Tencent WorkBuddy Masterclass: Transforming Work with Your Enterprise AI Assistant
[AI系列工作坊 (二)] 騰訊專場：WorkBuddy 實戰解密：打造企業日常的靈魂AI助手
Date: 17 Nov, 2026 (Tue) Time: 15:25-16:45 Venue: Leadership Hub, Hall 3FG, HKCEC Moderator:
Speakers:
Register now 立即登記
Dr Heidi Ho Principal Consultant GS1 Hong Kong
Mr Roger Chan Chief Operating Officer & Chief Technology Officer Cobalt Fashion
Mr Horace Lau Head of Quality Metro Sourcing International
Mr Michael Tung Managing Director, HK & Macau SF Supply Chain (HK) Limited
ALMAC 2026: SCM & Logistics Forum II - Supply Chain Collaboration for Growing in the New Trade Landscape ALMAC 2026: 供應鏈管理及物流論壇 II - 新貿易形勢下以供應鏈協作推動增長
Supply chain disruption and growing global complexity are reshaping trade faster than ever. As co-organiser of the SCM & Logistics Forum II at Asian Logistics, Maritime & Aviation Conference (ALMAC), industry experts will explore how data, greater visibility, and stronger collaboration can improve forecasting, accelerate decision-making, and build more
resilient supply chains. Discover how emerging requirements such as the Digital Product Passport (DPP) are driving the next wave of supply chain transformation.
供應鏈中斷及全球環境日益複雜，正以前所未有的速度
重 塑 全 球 貿 易 格 局。作 為 亞 洲 物 流 航 運 及 空 運 會 議 (ALMAC)「供應鏈管理及物流論壇II」的合辦機構，GS1
Hong Kong將聯同業界專家深入探討如何透過數據、提
升供應鏈透明度及加強跨夥伴協作，優化需求預測、加快 決策流程，並提升供應鏈韌性。論壇亦將聚焦數碼產品護 照（Digital Product Passport, DPP）等新興要求，為供 應鏈轉型開創新機遇。
Contact us to learn more 聯絡我們了解更多
34
貼心企業嘉許計劃 嘉許貼心服務 4 大貼心理念： 以消費者為中心
追求品質
信守承諾
關愛員工
參加計劃，可獲得：
• 媒體曝光機會，接觸80萬+潛在消費者
• 參加年度頒獎典禮，由政府官員、行業專家頒獎，並與商界聯誼 • 於業界平台(雜誌、每月快訊、電郵）宣揚正面形象...
及更多!
立即參加
聯絡我們了解更多 T: 2863 9740 E: corpinfo@gs1hk.org