Business Connect AUG2026

ISSUE 2 | 2026

GS1 Hong Kong: Connecting via Standards

One Beef Meatball: 60 Years of Legacy Pioneering Carbon-Neutral Beef Meatballs and Redefining the Future of Dining 一粒牛丸 傳承六十載 推碳中和牛丸 開創餐飲新局 Football Fever Sparks a Global Party Officially Licensed Club Merchandise Scores in International Markets 足球狂熱開動全球派對 球隊官方授權產品 攻佔國際市場

Emmy Kan

Chief Operating Officer Hong Kong and Macau Maxim’s Group

簡惠明

美心集團首席營運官（香港及澳門）

Executive Connect 管理層專訪

Value Over Price: Breaking Through with New Experiences, AI and Brand Innovation 應對消費新常態 以價值戰突圍 www.gs1hk.org

新體驗、AI與品牌 創新重塑餐飲模式 4 891668 001272

EDITOR’S NOTE 編輯的話

The New Retail Battleground: AI Shopping Traffic 零售新戰場：AI購物流量 Generative

AI

is

increasingly

influencing

consumer

purchasing decisions. Retailers are adapting their digital strategies

to

improve

visibility

in

chatbot-generated

recommendations while seeking to protect ownership of customer data, a key asset that supports personalization, marketing effectiveness and online sales growth.

According to Adobe Analytics, 41% of U.S. consumers used generative AI for online shopping in June, 2026, and visitors referred by AI services generated 41% higher revenue per visit than shoppers arriving through traditional channels.

Unlike search engines, chatbots respond to detailed questions, prompting retailers to rethink how they describe products online and how customers find brands.

As AI becomes a new gateway for product discovery and shopping, the quality of the data behind it matters more than ever. AI can only be as reliable as the information it draws from. When product data is fragmented, inconsistent or difficult to verify, AI outcomes become unreliable.

This is where global standards play a critical role. Globally recognised identifiers such as GTINs provide a common language for products, enabling AI systems to connect and understand trusted data seamlessly across businesses, industries and borders. The future of business is being shaped by trusted data, interoperability, collaboration, and innovation.

While the online experience is increasingly being reshaped

by AI, the physical experience is being transformed by experiential retail — which blends commerce with entertainment,

personalization,

engagement

and

technology to create memorable shopping experiences. In this issue, Maxim's Group shares how it is reinventing

生成式AI正日漸影響消費者的購買決策。零售商積極調

整數碼策略，提升產品在AI聊天上的推薦結果中曝光率； 另一方面，亦致力保障顧客數據，為消費者帶來個人化 體驗、提升市場推廣成效及網上銷售增長。 根據Adobe

Analytics數據顯示，2026年6月，美國有

41%消費者曾使用生成式AI進行網上購物，而由AI平台 引導到網購平台的訪客，每次瀏覽所帶來的收入較傳統

渠道高出41%。有別於搜尋引擎，AI聊天工具會根據用戶

的具體問題提供回應，促使零售商重新思考如何將產品 資訊呈現，讓消費者能發掘到品牌。

隨著AI成為產品搜尋及購物的新平台，AI背後的數據質 素變得比以往更為重要。AI的可靠性取決於其所使用的

數據來源。當產品數據零散、不一致或難以驗證時，AI的 分析和推薦結果亦會變得不可靠。

全球標準有關鍵角色，當中GTIN（全球貿易貨品編碼）等

全球通用識別標準，為產品建立共同語言，讓AI系統能 在不同企業、行業及市場之間，順暢地連接、理解和運用

可信的數據。因此，可信、互聯互通的數據、以及協作與 創新，正推動未來商業發展新格局。

當網上消費體驗逐漸被 AI 重塑，線下體驗則正被體驗式 零售(Experiential Retail)重新定義。透過結合購物、娛 樂、個人化服務、互動體驗及科技應用，品牌正致力為消

費者創造更難忘的購物旅程。今期訪問有美心集團分享

如何透過「價值戰」而非「價格戰」 ，重塑顧客體驗，同時 推動數碼轉型及可持續發展。大埔振興在天后開設首間

麵店，並以嶄新體驗、新視野及新思維持續為消費者帶 來新體驗。至於派對用品品牌Everway，憑藉與多間國 際頂級足球會球隊達成官方授權合作，並結合全球產品 識別及創新產品策略，成功拓展海外市場。 歡迎閱覽。

consumer experiences by competing on value rather than price, while advancing digital transformation and sustainable development. Tai Po Chun Hing has taken a bold step by opening its first noodle shop in Tin Hau, and continuing to innovate with new experiences, new horizons and a new mindset. Everway, a partyware brand that has secured official licensing partnerships with leading international football clubs, is expanding into overseas markets with global identity and new product strategies.

GS1 Hong Kong 22/F, OTB Building,160 Gloucester Road,Wanchai, Hong Kong T +852 2861 2819 E info@gs1hk.org www.gs1hk.org

Enjoy reading.

GS1 Hong Kong

1

GS1 is a registered trademark of GS1 AISBL. All contents copyright©GS1 Hong Kong 2026

2026 Issue 2 | 第二期 Contents 目錄

Executive Connect 管理層專訪 Value Over Price: Breaking Through with New Experiences, AI and Brand Innovation 應對消費新常態 以價值戰突圍新體驗、AI與品牌創新重塑餐飲模式 Go Digital Digital Labelling Sweeps the Globe Ushering in a New Digital Era 數碼標籤浪潮席捲全球 開啟產品數碼新時代 Corporate Dynamics 企業動態 One Beef Meatball: 60 Years of Legacy Pioneering Carbon-Neutral Beef Meatballs and Redefining the Future of Dining 一粒牛丸 傳承六十載 推碳中和牛丸 開創餐飲新局 Corporate Dynamics 企業動態 Football Fever Sparks a Global Party Officially Licensed Club Merchandise Scores in International Markets 足球狂熱開動全球派對 球隊官方授權產品 攻佔國際市場

Executive Connect 管理層專訪

- Maxim’s Group

3

3 Digital」 7「Go - Digital Labelling Sweeps the Globe Ushering in a New Digital Era

7

9 Corporate Dynamics

9

企業動態

- Tai Po Chun Hing

13

13 Corporate Dynamics 企業動態

- Everway Industrial Ltd.

Go Global Hong Kong: A Gateway for Mainland Agricultural Products to Go Global 香港助力內地優質農產品出海

19

New Members 歡迎新會員

25

About GS1 Hong Kong 關於香港貨品編碼協會

GS1 Hong Kong is the local chapter of GS1®, a global, not-for-profit data standards organization headquartered in Brussels, Belgium and represented in over 120 countries. We help businesses identify, capture, and share trusted data across both physical and digital supply chains. Through global standards like GTIN (barcodes), GS1 Hong Kong empowers companies of their digital transformation, improve efficiency, enhance supply chain visibility, and strengthen collaboration.

Building on these standards, we’ve developed platforms such as ezTRADE for B2B data exchange, ezTRACK for real-time traceability, and 1QR, a GS1 Digital Link-powered platform that delivers rich product information - certifications, sustainability data, and more - via 2D barcodes.

Our trusted data infrastructure has now extended to support trade financing and Scope 3 emissions reporting, helping businesses meet ESG requirements.

In today’s AI-driven economy, data quality is essential. GS1 Hong Kong provides a foundation for data that is accurate, visible, linkable, searchable, shareable, and traceable.

GS1 Hong Kong currently supports close to 8,000 corporate members from 20 sectors including retail & consumer packaged goods, food & beverage and food services, healthcare, apparel & footwear, logistics & ICT.

Global 19 Go - Hong Kong: A Gateway for Mainland Agricultural Products to Go Global

香港貨品編碼協會是GS1®環球組織的香港分會，GS1®是一家提供全球 數據標準的非牟利組織，總部位於比利時的首都布魯塞爾，分會遍布全 球120多個國家。我們協助企業識別、獲取及分享實體與數碼供應鏈上 的可信數據。 透過全球標準如條碼(GTIN)，幫助企業數碼化、提升效率、 供應鏈可視化及加强協作。

我 們 以 標 準 為 基 礎，拓 展 了 不 同 平 台，如 促 進 企 業 之 間 數 據 交 換 的 ezTRADE、推動實時追蹤的ezTRACK，以及建基於GS1 Digital Link 的1QR - 透過2D條碼（QR碼）提供豐富產品資訊如證書認證、可持續發 展數據等。

本會構建的可信數據基礎延伸至支援企業貿易融資及範圍3排放報告， 協助實現ESG要求。 在現今由人工智能帶動的經濟環境，數據質量至關重要，本會於此提供 了一個準確、透明、可連結、可搜索、可共享及可追蹤的數據基礎。 GS1 HK目前有近8,000名企業會員，涵蓋約20種行業，包括零售消費 品、食品及餐飲、醫療護理、成衣、物流及資訊科技。

Website: www.gs1hk.org

網址：www.gs1hk.org

Editors: Corinna Fung, Cindy Chui Advertising and editorial enquiries: Cindy Chui Tel: 2863 9723 Email: cindychui@gs1hk.org

編輯：馮美珠，徐子惠 廣告及編輯查詢：徐子惠 電話：2863 9723 電郵：cindychui@gs1hk.org

This document is provided "as is" with no warranties whatsoever, including any warranty of merchantability, noninfringement, fitness for particular purpose, or any warranty otherwise arising out of this document.

GS1 HK disclaims all liability for any damages arising from use or misuse of this document, whether special, indirect, consequential, or compensatory damages, and including liability for infringement of any intellectual property rights, relating to use of information or reliance upon this document. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.

GS1 HK retains the right to make changes to this document at any time, without notice. GS1 HK makes no warranty for the use of this document and assumes no responsibility for any errors which may appear in the document, nor does it make a commitment to update the information contained herein. 本文件按「當時情況」展示，GS1 HK不會對內容的適銷性、非侵權性、適用於特定目的，或任何由本文件引起的性質作任何擔保。

GS1 HK不承擔由使用或濫用本文件而造成的任何損害和任何責任，無論是特殊、間接、嚴重後果或補償性的損害，包括由於使用信息或依賴本文件而導致的任何知識產權侵權的責任。儘管我們努力提供準確、及時的信息，但不能保證此類信息從收到之日起便是準確，或將來仍將會準 確。任何人在沒有對特定情況進行徹底了解及適當的專業建議時，都不應對此文件內信息採取行動。 GS1 HK保留隨時對此文件進行更改的權利，恕不另行通知。GS1 HK對本文件的使用不作任何保證，也不會對文件中可能出現的任何錯誤和更新文件內容承擔任何責任。

2

Executive Connect

Value Over Price: Breaking Through with New Experiences, AI and Brand Innovation 應對消費新常態 以價值戰突圍 新體驗、AI與品牌創新 重塑餐飲模式 Emmy Kan

Chief Operating Officer, Hong Kong and Macau Maxim’s Group

簡惠明

美心集團首席營運官（香港及澳門）

As Hong Kong’s dining scene faces the surge of northbound spending and rapidly evolving consumer habits, Maxim’s Group — a brand that has grown alongside Hong Kong people for 70 years — is responding through transformation rather than price competition. The Group is reinventing the dining experience through new consumer experiences, digital transformation and sustainable development.

“We are not competing on price — we are competing on value.” said Emmy Kan, Chief Operating Officer, Hong Kong and Macau of Maxim’s Group. “Demand for dining in Hong Kong remains resilient. What has changed is customers’ expectations around dining occasions, spending priorities and experiences. If the experience is compelling enough, Hong Kong consumers are still very willing to spend locally.”

Today, Maxim’s operates a portfolio of more than 80 homegrown and internationally renowned brands, with a footprint extending across mainland China and several Southeast Asian cities. Its mooncakes are sold in more than 300 cities worldwide, bringing diverse dining experiences to consumers across occasions and markets.

More Than Yum Cha: Reinventing Chinese Dining Culture In response to shifting market dynamics and changing consumer preferences, Maxim’s continues to evolve, with a strong focus on creating fresh and engaging experiences for customers at every touchpoint. “As experiential consumption gains momentum, we are actively creating new experiences for consumers and developing distinctive brand concepts,” Emmy said. “Our goal is simple: to offer dining experiences that deliver real value to customers across different spending levels.”

The newly opened Maxim’s Palace at MOKO exemplifies the vision.

No longer positioned solely as a traditional Chinese restaurant, it has evolved into a vibrant cultural destination that blends authentic Hong Kong cuisine with engaging, experience-driven offerings.

3

面對港人北上消費熱潮及本地消費模式

轉變，陪伴香港人成長70年的美心集團

沒有選擇加入價格戰，而是從體驗升級、 數 碼 轉 型、可 持 續 發 展 等 方 面 著 手，全面推行變革，重新定義餐飲體驗。

美心集團首席營運官(香港及澳門)簡惠 明(Emmy)表示： 「我們不打價格戰，而是

打價值戰。香港餐飲需求並未消失，只是

顧客對用餐情境、預算和體驗有了新的 期待。只要體驗夠好，港人依然願意留港 消費。」

美心現時有逾80個自家品牌及國際知名 品牌，業務版圖拓展至中國內地及東南 亞多個城市，而美心月餅更行銷至全超

過300個城市，為各地顧客提供多元化、 多場景的餐飲體驗。

不止於飲茶： 重新演繹中菜文化

因應新常態下的市場環境及消費習慣轉

變，美心持續求變，為顧客帶來新鮮感。

Emmy表示： 「面對『體驗式消費』趨勢， 我們積極為消費者創造新體驗，發展具

獨特定位的品牌概念，以物超所值的餐 飲選擇吸引不同消費力的客群。」

管理層專訪

Moving away from the traditional large-scale banquet-style restaurant model, the restaurant now features family-friendly table configurations, special dessert stations, children’s menus, traditional dim sum trolley, freshly roasted suckling pig experiences. Among the most popular additions is the Maxim’s Dim Sum Workshop, where customers can make dim sum by hand and learn about Hong Kong’s yum cha culture — an experience that has attracted families, student groups and visitors alike.

Jade Garden, another flagship brand under the Group, will soon launch its first packaged frozen dim sum series in Hong Kong in September, with products available in supermarkets and mainland e-commerce platforms. The debut range includes shaomai, golden lava bun, lipu taro lava bun, and black sesame lava bun. Emmy shared, “This initiative not only helps preserve and promote Hong Kong’s

culinary

heritage,

but

also

enables

consumers seeking quality, taste and convenience to enjoy premium dim sum anytime and anywhere.”

Looking ahead, Maxim’s plans to take Hong Kong’s iconic dim sum culture global — expanding into overseas markets such as Southeast Asia, North America and Australia.

最近於MOKO開幕的美心皇宮，已不再只 是傳統酒樓，而是融合香港地道飲食文化 與互動體驗的全新空間。餐廳除了保留宴

會功能，更加入家庭式座位、特色甜品區、 兒童餐、傳統推車仔點心文化及「即燒乳

豬」等體驗元素。其中最受歡迎的「美心點

心教室」 ，讓顧客親手製作點心，深入了解

香港飲茶文化，吸引家庭客、學生團體及旅 客參與。

集團旗下翠園將於9月在香港首度推出全

新「翠園包裝急凍點心系列」 ，並會於超級 市場及內地電商平台銷售。首批推出的產

品包括蝦仁魚籽燒賣、金沙流心奶皇包、

荔 浦 芋 頭 流 沙 包、玄 墨 黑 芝 麻 流 沙 包。 Emmy表示： 「此舉不僅傳承了地道飲食文 化，更令尋求『好味道』 、 『高品質』及『更方

便』的消費者，可以隨時隨地品嚐媲美茶樓 級的精緻點心。」未來，集團更計劃將香港

點心文化帶到世界，拓展至東南亞、北美及 澳洲等海外市場。

Food safety and quality are core to Maxim’s operating standards. Since 2015, the Group has been recognised under GS1 Hong Kong’s Quality Food Scheme and leveraged the “Quality Food Scheme+” assessment framework to strengthen food safety, quality management and traceability, building consumer trust through credible and transparent practices while driving continuous improvement.

食品安全和品質是美心恪守的核心標準。集團自2015年起持續獲得GS1香港「優質食品計劃」 認證，並透過「優質食品計劃+」檢視框架持續優化食品安全、品質管理及追溯流程，以公信力 贏得顧客信任，並推動企業持續改善。

AI and Experience in Parallel: Tech in the Kitchen, Warmth at the Table Facing industry-wide challenges in manpower, efficiency, quality and consistency, Maxim’s has steadily advanced its digital transformation. From food production to frontline operations, the Group is leveraging IoT, big data and artificial intelligence to enhance efficiency across the business.

On the frontline, digital ordering, e-queuing and membership platforms help streamline the customer journey, while automation supports repetitive tasks and improves efficiency. Emmy said, “Hospitality will always be a people business. Technology is not here to reduce human interaction, but to make service more efficient, and the overall experience smoother and more enjoyable. Our focus is clear: technology enhances efficiency, while

AI與體驗並存：科技走進 廚房 溫度留在餐桌

面對人手、效率、品質及體驗一致性的挑

戰，美心近年持續升級數碼化營運，由食品 生產到前線管理，廣泛採用物聯網、大數據 和人工智能(AI)技術，以提升整體效率。

前線營運方面，數碼點餐、電子排隊及會員

平台有助簡化流程和減少顧客等候時間， 自動化設備則可協助處理重複性較高的工 作。Emmy表示： 「我們相信，餐飲業始終是

一個以人為本的行業。科技應用的目的，不 是減少人與人之間的互動，而是提升服務 4

Executive Connect 效率、讓顧客獲得更流暢更

our people create the experience. When customers need

assistance,

product

recommendations

愉悅的體驗。因此，我們致

or

力達到『科技提升效率，人

personalised service, the attentiveness, communication

員創造體驗。』在顧客需要

and genuine care of our frontline colleagues remain

協助、產品推介或個人化服

irreplaceable.”

務時，前線同事的觀察、溝

In festive food production, Maxim’s continues to invest in

通與關懷依然無可取代。」

advanced manufacturing technologies and smart factory capabilities. In mooncake production, for example, the Group has introduced a “visual recognition” identification system that automatically sorts mooncakes into tunnel ovens with different temperature settings based on their shape and size. A “Robotic Egg Wash Brushing Arm” further enhances the process by adjusting brushing parameters according to each product’s height, size and filling, replicating the pressure and angle of manual brushing to achieve more consistent colouring. This replaces a process that previously required around 20 workers to support three production lines.

在節慶食品生產方面，美心持續升級產品

廠設備，推動智能化發展。以月餅生產為 例，集團引入「人面識別系統」 ，可按月餅外 形及大小自動分類至不同爐溫的隧道焗

爐；掃蛋機械手則可按高度、大小及餡料設

定參數，模擬人手力度與角度，令上色效果

更穩定統一，取代以往需20人手維持三條 隧道焗爐的掃蛋工序。

COVA, one of the Group’s brands, implemented GS1 HK’s Smart Operations solution several years ago. Through IoT sensors and digitalised management systems, it monitors production environments, energy consumption and equipment performance in real time. Standard operating procedures and electronic records have been also established to improve process transparency and traceability. These measures enable more effective monitoring of raw material usage, production progress, quality control and equipment performance, while helping teams identify improvement opportunities early and reduce unnecessary food waste and energy consumption.

旗 下 COVA 早 於 數 年 前 引 入 G S 1 H K 智 慧 營 運 方 案，透 過 I o T 感 應 器 及 數 碼 化 管 理 實 時 監 測 生 產 環 境、能 源 使 用 及 設 備 運 作 數 據，並 建 立 標 準 工 序 及 電 子 化 記 錄，提 升 流 程 的 透 明 度 和 追 溯 能 力。團 隊

亦能更有效監察原材料使用、生產進度、品質管理及設備運作情況，並及早發現流程中的改善空間，從而少不 必要的食材損耗和能源使用。

From Food Rescue to Carbon Reduction For Maxim’s, sustainability is woven into every stage of the business — from product development and day-to-day operations to sourcing. Emmy explained, “We encourage our chefs to create new recipes that maximise ingredient utilisation, turning them into refined and delicious ‘zero-waste’ dishes across our Chinese, Western and Japanese restaurants, as well as Maxim’s Cakes. At the sourcing stage, we pursue more responsible procurement by prioritising local and seasonal ingredients, supporting local agriculture while reducing the carbon emissions associated with long-distance transportation.”

Over the past year, the Group rescued around 3,400 kilograms of surplus ingredients through its targeted food-cherishing initiatives and green dining promotions. It also launched “All You Can Cook!” Campaign, inviting employees to create tasty dishes using surplus ingredients.

To advance its carbon reduction efforts, the Group has introduced green operating

guidelines,

including

staff

training,

the

adoption

of

energy-efficient stoves and appliances, and the exploration of renewable energy solutions. They have also worked closely with industry partners, contributing to the development and implementation of “BEAM Plus Food & Beverage (F&B) Version 1.0”.

Emmy emphasized, “Sustainability is not a slogan. Meaningful ESG progress requires active collaboration across the value chain and support 5

由惜食到減碳： 把可持續發展帶上餐桌

可持續發展已成為美心長遠業務的重要一 環，相關理念貫穿產品研發、營運及採購源

頭。Emmy指出： 「我們邀請各廚師研發充

分利用食材的新食譜，製作成精緻可口的『 零浪費』菜式，於集團旗下中、西、日菜餐廳

及美心西餅推出。在源頭方面，我們推動更

負責任的採購，優先採用本地及時令食材， 既支持本地農業，亦有助減少長途運輸產 生的碳排放。」

過去一年，集團透過惜食項目及餐飲推廣， 成功挽救約3,400公斤剩餘食材。並於去年

開始舉辦「你真惜食！」創意料理大募集，邀

請員工及大眾利用剩餘食材創作美味菜式。

管理層專訪 from the wider ecosystem. We collect carbon emissions data in line with international frameworks, covering Scope 1 and Scope 2 emissions across different regions accurately. Looking ahead, we intend to disclose this information through voluntary public reporting, reinforcing transparency and accountability to all stakeholders.”

Emmy adds that “Go Digital” and “Go Green” are not two separate choices — they go hand in hand. Beyond generating commercial returns, businesses must create lasting value for customers, society, and the environment.

Celebrating 70 Years by Giving Back to the Community occasion, the Group has launched a series of customer engagement initiatives, dining privileges and curated brand experiences. Through food rewards, festive products, special menus and lucky draws, Maxim’s appreciates the customers, employees and partners who have been part of its journey. From July to August, more than 30 of its brands are offering dining promotions worth over HK$1 million in total.

In addition, their “Eatizen” app now serves more than 1.8 million members, leveraging big data and artificial intelligence to analyse customer preferences, spending patterns and dining habits to deliver personalised offers and tailored experiences. In the will

further

strengthen

engagement with consumers in the mainland China market and gradually expand into Southeast Asia.

Driven by a deep commitment to giving back, Maxim’s continues to champion its “GENTLEMEAL” initiative for the elderly and individuals with swallowing difficulties. These specially crafted dishes carefully balance safety, nutrition, flavour, and presentation — restoring dignity at the table and fulfilling the simple pleasure of “Dine Together Again”. Following the introduction of soft-meal versions of the Individual Abalone and Sea Cucumber Poon Choi and the Double Happiness Longevity Peach Buns, the Soft-Meal Hong Kong MX Mooncakes will soon follow.

引入可再生能源。同時積極與業界合作，參 與「綠建環評餐飲1.0版」的制訂與執行。

Emmy指出： 「可持續發展不應只是口號。 企業要在ESG方面持續推進，必須有上游

及下游持份者共同參與，並配合整體環境， 才能持之以恆。我們亦按國際框架收集碳

排放數據作內部檢討，計算不同地區的範 願性報告對外公開，確保工作具透明度，

milestone together with the Hong Kong community. To commemorate the

it

員工培訓、使用高效能爐具及電器，並研究

疇一及範疇二排放量，預計日後會透過自

As Maxim’s Group marks its 70th anniversary, the company is celebrating the

future,

在減碳方面，集團推行綠色營運守則，包括

並兼顧各方利益。」

Emmy補充， 「Go Digital」和「Go Green」 並非二選一，而是相輔相成的發展方向。 企業不單需要創造商業價值，亦需要為顧 客、社會及環境創造長遠價值。

70周年回饋社會 與民同慶

今年適逢美心集團成立70周年，集團推出

一系列顧客互動活動、餐飲禮遇及品牌體 驗，透過美食獎賞、節慶產品、特色菜單及

抽獎活動，答謝顧客、員工及合作夥伴多

年來的支持。其中7月至8月期間，旗下超

過30個品牌推出總值逾百萬港元的餐飲 優惠。

此外「Eatizen美心薈」會員計劃app現已

擁有超過180萬會員，透過大數據及AI分

析顧客消費模式與餐飲習慣，提供個人化 優惠和會員體驗，未來將強化與中國市場 用戶聯動，並逐漸擴展至東南亞市場。

秉持回饋社會的精神，美心持續推動「軟心

膳」 ，為長者及吞嚥困難人士提供兼顧安 全、營養、味道與賣相的膳食選擇，讓他們

重拾飲食尊嚴，享受「同枱共膳」的樂趣。 繼推出「一人份鮑魚海參盆菜」及「雙喜壽

桃包」軟餐後， 「軟餐美心月餅」亦於今年 中秋面世，讓更多人能共享節慶滋味。

Looking ahead, Emmy sees strong potential in several areas: value-driven everyday dining, experiential dining concepts, healthy and sustainable food, function-oriented diets, and the silver market. “We remain cautiously optimistic about Hong Kong’s market in the second half of the year,” she said. “While external uncertainties remain, the gradual recovery in tourism, footfall and consumer confidence is expected to support the food and food service sectors.

Our principle is clear: stay true to the core identity of our brands while continuing to innovate in response to evolving consumer needs and market dynamics.”

展望未來，Emmy認為高性價比及高便利性的日常餐飲、體驗式餐飲、健康飲食、可持續及功能導向

飲食和銀髮市場，均具備發展潛力。她表示:「我們對下半年香港市道抱持審慎樂觀的看法。雖然外圍環 境仍存在不確定性，但隨着旅遊、人流及消費信心逐步改善，將有助支撐餐飲及服務行業。我們的原則 是，既要保存品牌的核心特色，亦要因應顧客及市場變化持續創新。」

6

Go Digital

Digital Labelling Sweeps the Globe Ushering in a New Digital Era 數碼標籤浪潮席捲全球 開啟產品數碼新時代

Regulators across Europe, Asia, North America, Middle East, Africa explore Digital Labelling as a solution for sustainability disclosures, ingredient transparency, traceability. Mainland China has also been promoting the use of digital labels on packaged food products, enabling consumers to access more comprehensive product information.

歐洲、亞洲、北美洲、中東及非洲各地的監管機構正積極探索數碼標籤 (Digital Labelling)作為披露可持續發展資訊、提升成分

透明度及加強產品追溯性的解決方案。此外，中國內地近年也倡導及推廣包裝食品上應用數碼標籤，展示更全面的產品資訊。 At the same time, consumers are demanding greater product transparency, while brands are under increasing pressure to do more with packaging – more storytelling, more engagement, more differentiation.

與此同時，消費者也期望獲取更豐富的產品資訊。 品牌需要透過包裝講述更多產品的故事、提升互

動體驗及建立優勢，但產品包裝空間始終有限，要 承載優惠活動、會員登記、防偽驗證、產品資訊等 不同功能具挑戰性。

The market doesn’t need more QR codes. It needs smarter ones. 市場需要的，不是更多QR碼，而是一個更強大的QR碼「說好產品故事」 To accelerate digital labelling adoption, GS1 promotes QR codes powered by GS1 Digital Link. Unlike ordinary QR codes, they can

為 協 助 企 業，特 別 是 中 小 企 更 容 易 應 用 數 碼 標

籤，G S 1 推動業界使用加入GS1 Digital Link

incorporate global standards such as GTIN, batch number, serial

的QR碼。與一般QR碼不同的是，此標準將條碼

product. One scan gives consumers access to rich, trusted, and

加入到網址上，就如「產品數碼身份證」 。消費者只

number, and expiry date, creating a “digital identity” for each （產品編碼GTIN） 、批次、序號及有效日期等資訊 up-to-date product information.

In Hong Kong, businesses can leverage the 1QR platform to deliver product information, origin, certifications, traceability data, sustainability content, promotions, and e-commerce links through a single QR code. Content can be updated anytime without changing product packaging, while scan data provides valuable consumer insights.

7

需掃描一次，便可連接到豐富而可信的產品資訊。

在香港，企業可以應用「1QR」平台，一個QR碼， 展示多元資訊，包括產品資料、產地來源、證書認

證、追蹤溯源、可持續發展資訊、最新推廣優惠，甚

至是電商平台。企業在不用更改包裝的情況下，可 隨時更新內容，靈活配合市場推廣需要！消費者每

次掃描更會留下數碼足跡，幫企業了解市場潛力。

Go Digital

Global & HK Brands Are Putting Digital Labelling into Action 全球及香港品牌都正透過這個QR碼，重新定義產品包裝

1. Mondelez: Bringing Sustainability Stories to Life Mondelez說好可持續發展故事

Mondelez, a global snack company, has adopted QR codes with GS1 Standards to give consumers instant access to detailed product and brand information. Through a single scan, consumers can view nutritional information, recycling guidance, promotional content, and sustainability initiatives, transforming packaging into a powerful engagement channel.

全球最大的零食品牌Mondelez於產品上應用了加入GS1標準的QR碼， 讓消費者透過包裝即時獲取更詳盡的產品資訊及品牌內容，與消費者互 動，展示營養成分、包裝回收及棄置指引、最新推廣及優惠內容，以及品 牌的可持續發展資訊。

2. SELECT Unveils a New Brand Identity:

Enhancing the O+O Shopping Experience 「 SELECT 佳之選」全新升級 提升 O+O購物體驗 PARKnSHOP’s own brand, SELECT,

has undergone a major refresh featuring

a

new

brand

identity,

enhanced product experience, and a portfolio of more than 600 products.

As part of the upgrade, SELECT adopted GS1 HK’s “1QR” technology on product packaging. Consumers can scan the QR code to connect directly to the PNS eShop platform, creating seamless O+O (Offline plus Online) shopping experience. 百佳超級市場(PARKnSHOP)旗下自家品牌「SELECT佳之選」最 近全面升級，以嶄新品牌形象、升級產品體驗及提供超過600款豐 富產品選擇，為消費者帶來更全面、安心的購物體驗。

當中包括在「SELECT佳之選」包裝上引入GS1 HK的「1QR」技術，

消費者只需掃描包裝上的QR碼，即可直接連接至PNS網店，瀏覽產 品資訊及選購商品，提升O+O（線下及線上）購物體驗。

Contact us to learn more 聯絡我們了解更多 T: 2863 9740 E: corpinfo@gs1hk.org 8

Corporate Dynamics

One Beef Meatball: 60 Years of Legacy Pioneering Carbon-Neutral Beef Meatballs Redefining the Future of Dining

一粒牛丸 傳承六十載 推碳中和牛丸 開創餐飲新局

Pius Chan

Executive Director, Tai Po Chun Hing

陳岳成

大埔振興有限公司執行董事

While many time-honoured brands are still searching for ways to connect with younger consumers, Tai Po Chun Hing has taken a bold step by opening its first noodle shop in Tin Hau. Leading the

transformation

is

Pius

Chan,

Executive

Director

and

second-generation successor of Tai Po Chun Hing. Since taking over the family business, he has introduced a series of new initiatives that have expanded the brand’s reach, with the company’s e-shop business achieving more than 20% growth last year.

Pius said, “Experiential retail will be a key driver of growth in the future. Drawing on our experience from the Hong Kong Brands and Products Expo and Lunar New Year fair, we aim to create a warmer, more engaging experience than a traditional retail shop can offer one where consumers can taste the products on the spot. At the same time, Hong Kong specialty foods are increasingly popular with visitors, and we hope to capture new opportunities from this trend.”

Tai Po Chun Hing started out in Kowloon Walled City, where it built its reputation on beef balls made using the traditional method of manually pounding beef with heavy iron rods. Renowned for its signature 100% pure beef balls, the brand has stayed true to its commitment to quality and authenticity. As it approaches its 60

th

anniversary, Tai Po Chun Hing continues to innovate with new experiences, new horizons and new mindset.

New Experiences: Experiential Retail The new shop in Tin Hau blends heritage and innovation. While showcasing the brand’s 60-year journey, it also introduces youthful touches such as its original mascot, “Beef Ball Man (丸俠)”. The fusion of Hong Kong nostalgia and modern comic-inspired design has given the store a distinctive character. Within just a few months of opening, it has attracted residents, young consumers and Mainland tourists.

9

當不少老字號仍在思考如何吸引年輕消費者時， 大埔振興選擇逆市而行，在天后食街開設第一間麵

店。大埔振興有限公司執行董事、第二代傳人陳岳 成(Pius)傳承父業後，頻頻出新招拓展業務，去年 網店生意更錄得超過20%升幅。

Pius表示： 「未來需要『體驗式零售』帶動生意，我 們參照工展會及年宵體驗，改變以往零售店舖冷冰 冰的感覺，讓消費者可以即場品嘗產品。同時，香港

特色食品現時備受旅客追棒，我們也希望從中捕捉 新機遇。」

大埔振興於九龍城寨以鐵棒錘打牛肉的傳統手法

打造肉丸起家，以銷售「百分百牛肉牛肉丸」馳名。 邁向60周年，大埔振興在持續革新業務 ‒ 帶來新 體驗、新格局、新思維。

新體驗：體驗式零售

位於天后的新店採用新舊融合設計，既展示品牌六 十年的發展歷程，亦加入原創吉祥物「丸俠」等年輕

化元素。本土情懷與現代動漫風碰撞出獨特個性， 新店開業短短數月，吸引不少街坊、年輕消費者及 內地旅客到訪。

Pius表示： 「我們本身有做零售業務，開食店是多年

來 的 部 署。機 緣 巧 合 下 天 后 有 店 鋪 可 租，位 置 很接近工展會，就大膽去試。只要讓消費者即場 試食，往往『食過就會想買』 。」

企業動態 Pius said: “We’ve been in retail for years, and opening a restaurant had long been part of our vision. When a shop became available for lease in Tin Hau - conveniently located near the Hong Kong Brands and Products Expo venue - we decided to take the leap. It’s a simple idea: when people try our products first-hand, they’re much more likely to take them home, and become our customers.”

Around half of Tai Po Chun Hing’s business comes from B2B sales, but its B2C segment has been growing rapidly in recent years, particularly through e-commerce and online retail channels. Shifts in consumer behaviour after the pandemic, combined with the rise of livestream commerce, have fuelled strong online sales growth.

The brand continues to expand its product portfolio to bring new experiences to consumers. Capitalising on the growing popularity of Chaoshan cuisine, it launched Chaoshan beef balls made from 100% Yellow Cattle Beef. In addition, it features regional favourites ranging from Taiwanese pork balls, Hong Kong-style beef balls, and cuttlefish balls, alongside convenient ready-to-cook products such

大埔振興有一半業務是B2B，近年B2C業務，尤其 於電商及網店銷售錄得顯著升幅。疫情後消費者 購物習慣改變，加上直播帶貨等新興銷售模式興 起，帶動品牌網店及電商業務顯著增長。

品牌也持續拓展產品種類，為消費者帶來新體驗， 包括貼合潮汕熱潮，推出的100%黃牛製成潮汕牛 丸。除此之外，還雲集了各地的特色丸類，例如是 台灣的豬肉丸、香港的牛丸、墨魚丸等。近年亦推 出生酮零糖質系列，以及急凍薄餅、冷凍點心等方 便食品，進一步迎合不同消費者的需求。

as frozen pizzas and dim sum, catering to the evolving consumer tastes and lifestyles.

Pius described adopting barcode as “the first step in retail” — it gives the product an unique identity, which is especially helpful for distinguishing between different varieties of meatballs that often look alike. A simple “beep” can improve inventory management and logistics delivery efficiency while reducing the chance of errors.

Pius形容條碼是「零售第一步」 ，先為產品附上身份證，尤其有助區分外觀相似的丸類產品。 簡單「嘟一嘟」即可提升庫存管理及物流配送效率，減少出錯機會。

New Horizons: Smart Production and ESG Transformation A common question among consumers is whether hand-made beef balls are necessarily tastier than machine-made ones. Pius believes the real secret behind the bouncy, springy texture lies elsewhere – not in whether the process is by hand or by machine, but in precise control over temperature and quality. Their production incorporates automated equipment and precision temperature-control systems, with thermometers monitoring both the ambient conditions and temperature at the key contact points during the pounding process.

This enables the company to maintain consistent product quality while meeting international food safety standards.

Sustainability is also a core pillar of Tai Po Chun Hing’s business strategy. Years ago, the company began using ezTRADE to conduct paperless, digital transactions with buyers such as fast-food chains.

新格局：智能生產 ESG轉型

坊間常有疑問： 「手打牛丸是否一定比機器製作更

美味？」Pius認為，要保持彈牙口感，關鍵並非人 手或機器，而是對溫度及品質的控制。現時他們的

生產上應用了自動化設備及精密溫度控制系統， 透過溫度計監控環境溫度及拍打丸類接觸點的 溫度，符合國際食品安全要求的同時，確保品質。

可持續發展已成為企業核心策略，大埔振興多年

前已透過ezTRADE平台與買家如連鎖快餐店進 行無紙化、數碼化交易。

大埔振興更以交易數據作基礎，透過ESG供應鏈 企業社群方案計算相關碳排放數據，提供予連鎖

快餐店作碳排放報告，以符合港交所就ESG範疇 三(Scope 3)排放披露的要求。

Building on this strong foundation of transaction data, the company further leverages the ESG supply chain community platform to monitor carbon emissions. The calculated data is provided to clients such as fast-food chains to support their carbon reporting and compliance with the Hong Kong Stock Exchange’s Scope 3 disclosure requirements.

10

Corporate Dynamics

As the brand enters its 60th anniversary, it will also launch “Carbon-Neutral Beef Balls”, integrating carbon reduction and sustainable development concepts into the product itself to convey an environmental message to the market and consumers.

Pius shares, “The younger generation is particularly conscious of sustainability. At the same time, ESG has become an increasingly important focus across the industry. That’s why we believe the timing is right to introduce carbon-neutral beef balls.”

New Mindset: Rubik’s Cube-Style Adaptive Problem-Solving Before returning to Hong Kong, Pius built his career in the electronics technology industry in the United States. Yet the prospect of seeing the family business founded by his father, Mr. Chan Nam-kui, lose momentum after nearly half a century weighed heavily on him. Knowing that his father had expectations, he eventually made the life-changing decision and returned to Hong Kong in 2007 to take over. Pius said, “I couldn’t bear to see my father’s business fade away. Had I not returned, it would have been the greatest regret of my life.”

However, after taking over, he discovered a huge gap between

踏入60周年，品牌更會推出「碳中和牛丸」 ，將減碳

及可持續發展理念融入產品之中，向市場及消費 者傳遞環保訊息。

Pius說： 「年輕一代特別關注可持續發展，近年業 界亦積極推動ESG發展，因此我們認為推出碳中 和牛丸正值其時。」

新思維：「扭計骰」排難精神

原本在美國從事電子科技行業的Pius，眼見父親

陳南奎一手創立、經營逾半世紀的品牌面臨挑戰， 加上爸爸有期望，他

最終於2007年回港 接棒。Pius坦言： 「當 初決定回流，是因為

不捨得父親的生意。 如果我不回去接手， 就會成為人生最大 的遺憾。」

然而，接手後才發現現實與想像存在巨大落差。原 以為品牌根基穩固，但市場環境早已改變，消費

模式、競爭格局與過去截然不同；品牌缺乏宣傳資

源，需要一步一步摸索新的發展方向。當年美食博

覽用「1蚊100粒」打響名堂，然後逐步推行改革，

reality and his expectations. He had assumed the brand’s foundation

成功令營業額大增至達八位數。

was solid, but the market environment had already changed

Pius也推崇由前飲食界高層鄭柏禮先生倡導的

to explore new ways to break through. A turning point came

必有工式，要因應市場變化而調整，例如品牌在疫

drastically. Facing constrained marketing resources, the brand had 「扭計骰」思維及企業文化，相信很多時候工作未 when the brand made its name at the Food Expo with its attention-grabbing “HK$1 for 100 pieces” promotion. Over time,

情時B2B的生意大跌，就轉戰網店。

those efforts paid off, helping transform the business and grow its annual turnover into eight figures.

Pius

is

also

a

strong

advocate

of

the

“adaptive

problem-solving” mindset championed by former food and beverage industry executive Mr Paul Cheng. He believes there is rarely a fixed formula for success in business.

Instead, companies must stay agile, continually adjusting their strategies to meet changing market conditions. For example, when the brand’s B2B business dropped sharply during the pandemic, they pivoted to e-commerce.

Pius says, “Everyone has moments when they doubt whether they can do it. But just like ‘blindly twisting’ a Rubik’s Cube, everyone can eventually succeed.”

Driven by this determination to rise to every challenge, the company aspires to go beyond Hong Kong and become a global brand, bringing premium Hong Kong style beef balls and the city’s unique food culture to consumers around the world.

Pius表示： 「每個人都一定曾經懷疑自己做不到，但如同『盲扭』般，其實人人都做得到。」

憑藉這份迎難而上的精神，期望沖出香港，成為世界品牌，將優質港式牛丸及香港飲食文化推廣至 世界各地。

11

Corporate Dynamics

Football Fever Sparks a Global Party Officially Licensed Club Merchandise Scores in International Markets 足球狂熱開動全球派對 球隊官方授權產品 攻佔國際市場 Brian Chan

Founder Everway Industrial Limited

陳健雄

永志實業有限公司創辦人

From World Cup to Premier League, the final whistle sends tens of thousands of fans into celebration—while outside the stadium, officially licensed football merchandise, from party supplies and balloons to collectibles, continues to fuel the passion of supporters.

Founded in China as an OEM manufacturer, Everway Industrial Limited (Everway) pivoted in 2019 by launching its own partyware brand, driven by the changing global trade conditions. Securing official licensing from top international football club in just a few years, the business expanded overseas into the United Kingdom, Spain, Portugal, and Poland, as well as North America, Mexico, Argentina, and Australia.

Brian Chan, Founder of Everway Industrial Limited, recalled, “The turning point for our football licensing business came during the 2022 FIFA World Cup in Qatar, when we launched our first football party box. Building on the market credibility and brand recognition gained through our official Peppa Pig licensing rights in Hong Kong and Macau, as well as the UEFA officially licensed products we introduced during UEFA EURO 2024, we gradually secured licensing agreements

with

internationally

renowned

football

clubs.

Leveraging these partnerships, we expanded into global markets while swiftly adapting our strategy to meet evolving market trends and changing consumer demands.”

Global ID: Access to Global Markets During negotiations with a football club over a licensing partnership, the rights under discussion initially covered only the United Kingdom and Hong Kong. However, the club proposed extending the licence to a global territory at a similar cost. This small decision unexpectedly opened the door to international markets and became a pivotal milestone in the company's growth.

Everway soon discovered that sustainability was also a key requirement for entering the European market, where many 13

從世界盃到英超聯賽，當球證吹響完場哨子，數萬 名球迷在看台歡呼慶祝；而在球場之外，印有球會 標誌的派對用品、氣球和紀念商品亦迅速熱賣。

來自香港的永志實業有限公司(Everway)，由最 初從事OEM代工生產，因全球貿易環境驟變而於

2019年創立了自己的派對用品品牌。短短數年， 已成功取得多家國際知名足球球會授權，將派對

用品銷售至海外，包括英國、西班牙、葡萄牙、波蘭

等歐洲國家，以至北美洲、墨西哥、阿根廷及澳洲 等市場，逐步建立全球品牌版圖。

香港的永志實業有限公司創辦人陳健雄(Brian) 表 示： 「 我 們 進 軍 足 球 授 權 市 場 的 轉 捩 點，始 於 2022年卡塔爾世界盃。當時，我們推出首個足球

觀賽派對用品系列，隨後憑藉佩奇豬(Peppa pig) 港澳地區官方授權，以及於2024歐州國家盃推出 歐洲足協官方授權產品所建立的市場信譽和品牌

背書，逐步取得多支國際知名球隊的授權，並藉此 優勢拓展全球市場，同時迅速變陣，迎合市場及消 費者新需求。」

國際身分證

通行全球

在一次與球會洽談授權合作期間，原本雙方商討

的授權範圍僅涵蓋英國及香港兩地。然而，對方主 動建議將授權區域擴展至全球，而授權成本與原

企業動態 countries have stringent environmental standards for product packaging. In response, the company converted all packaging to 100% plastic-free designs, verified by the international testing and certification body Bureau Veritas (BV).

The company also recognised the growing importance of the European Union's Digital Product Passport (DPP) initiative, which requires businesses to provide consumers with comprehensive product lifecycle information through data carriers such as QR codes. As Everway had already obtained GS1 HK barcodes, ensuring that every product carried a Global Trade Item Number (GTIN), the digital foundation was already in place. As a next step, the company adopted GS1 HK's Digital Product Passport solution.

方案相差不大。這個看似微小的決定，卻意外為公

司打開通往國際市場的大門，成為品牌發展重要 轉捩點。

獲得全球授權後，他們發現可持續發展亦是進軍 歐洲市場的重要門檻。Brian表示，不少歐洲國家 均 對 包 裝 的 環 保 要 求 有 明 確 規 範，因 此 公 司

將產品包裝全面改為無塑膠設計，並交由國際檢 測機構Bureau Veritas (BV)進行評估及驗證，以 確保符合相關標準。

公 司 也 留 意 到 歐 盟 近 年 正 推 行「數 碼 產 品 護 照

(Digital Product Passport)」法規，要求企業透 過QR碼等數據載體，向消費者展示完整生命周期

資訊。由於公司已向GS1 HK申請條碼，每件產品

都具備全球貿易貨品編碼(GTIN)，具備基礎，因

此順理成章地應用了GS1 HK的「數碼產品護照」 方案。

Brian explained, “With global licensing rights in place, we printed globally compliant QR codes on our packaging - serving as an ‘international ID’ for every product. Even if a product is launched overseas months later, we can update information and multilingual content at any time, ensuring consumers worldwide have instant access to the latest details. Although the Digital Product Passport is not yet fully in force, our early adoption has already strengthened confidence among overseas clubs and partners in our compliance capabilities.”

Brian表示： 「球會授權範圍涵蓋全球市場，因此我們預先在包裝印上符合全球標準的QR碼，猶如產品的『國際身份證』 。即使產品 在數個月後才於海外市場推出，我們仍可隨時更新平台上的產品資訊，並提供多國語言內容，讓世界各地的消費者都能即時獲取 最新資訊。縱使『數碼產品護照』尚未面實施，但有海外球會及合作夥伴看到我們已率先部署，對品牌及產品的合規性更具信心。」

Adapting Product Scale to Meet Changing Consumer Trends Today, Everway is an official licensee for nearly 30 elite European clubs and national teams, including England, Italy, Real Madrid, Barcelona, Arsenal, Manchester City, Liverpool, Chelsea, and Tottenham Hotspur, while actively exploring new partnerships.

The company has also adapted its product strategy to keep pace with evolving consumer habits. Its initial offering centred on large all-in-one party boxes designed for gatherings of up to six people, such as the Liverpool FC Party Box, which featured a total of 75 pieces of party supplies and decoration items, including a 3D trophy balloon centrepiece, a stadium pattern tablecloth, and double-sided “You’ll

Never

Walk

Alone”

bunting

and

birthday banners. However, market response fell short of expectations. In response, Everway continuously refined its product mix, sizes, and formats, including ready-to-celebrate small gathering party boxes suitable for sale in large chain stores, and, more recently, “occasion pack” tailored to individual supporters.

大小俱備 貼近消費新趨勢

品牌已成為接近30間歐洲頂尖球會及國家隊的官

方授權商，當中包括英格蘭、意大利、皇家馬德里、 巴塞隆拿、阿仙奴、曼城、利物浦、車路士及托定咸 熱刺，並陸續探索新的合作夥伴。

產品策略上也變陣，迎合消費者新習慣。最初推出

的是比較大盒，適合6人的多合一派對盒，如利物

浦 足 球 會 球 隊，包 含 7 5 件 派 對 用 品 和 裝 飾 品、 最具特色立體氣球獎杯座枱裝飾、完整球場圖案

枱布及雙面印刷的「You’ll Never Walk Alone」 打氣語句和生日彩旗，然而市場反應未如預期。 14

Corporate Dynamics “Our in-house design team ensures every product tells a story while meeting the standards required for official club approval.

That is one of our key strengths.” explained Brian. Today, Everway’s products are sold not only through major overseas retail chains but also on e-commerce platforms such as Amazon and TikTok Shop. Brian recalled after Manchester City dropped points in a crucial Premier League match, Arsenal immediately became the Premier League champions, their party products achieved the remarkable result of selling out hundreds of boxes on Amazon within one hour.

因此，品牌因應市場變化，變化不斷調整種類、尺 寸與多樣性，例如適合於大型連鎖店銷售的即慶

小型聚會派對盒，以及最近推出的「個人應援盒」 。 Brian表示： 「我們自家團隊設計派對產品，希望每 件產品都具故事，並獲得球隊官方接納，這是我們

的優勢。」目前產品不但在海外大型連鎖零售商

銷售，更於電商平台如Amazon、TikTok等銷售。

他笑說有因球隊曼城於英超聯賽關𨫡𨫡𨫡𨫡𨫡𨫡𨫡 使阿仙奴即時成為應屆英超聯賽冠軍，其派對產

品在Amazon創下1小時沽清幾百盒存貨的佳績， 令團隊親身感受到球迷經濟的爆發力。

With all products being officially licensed, Everway is required to provide proof of licensing authorisation when listing them on Amazon. The company must also submit food-contact safety certifications and product identity (i.e. barcodes) to meet the platform’s listing requirements.

由於品牌的產品均屬官方授權商品，因此在Amazon上架時，必須提交相關官方授權證明文件。此外，亦需提 供食品接觸標準認證及條碼，以符合平台對產品上架的要求。

New Products, New Opportunities The company is actively developing new products to create fresh experiences. One of its latest initiatives is the collaboration with official licensees of UK football clubs, combining party sets with figurines of star players such as Erling Haaland, which have been sold through vending machines with encouraging results.

The pop-up store at Kai Tak Mall attracted crowds of mainland Chinese tourists. “Mainland visitors valued our official licensing for quality and authenticity. We will continue to study local consumer behaviour while exploring new opportunities for growth.”

Beyond internationally recognised clubs such as Real Madrid, Barcelona, Arsenal, Manchester City and Liverpool, the company is actively exploring licensing opportunities with regional UK football clubs. Brian believes that, building a broader portfolio of regional club licences is key to winning the favour of leading large retail chain brands in the UK. These major retailers have store networks spanning the entire country, while regional clubs possess a stable and loyal fan base that regularly attracts tens of thousands of supporters to matches, giving the related official licensed products enormous market potential. Looking ahead, the company aims to collaborate with more brands and expand into new markets such as the Middle

新產品 新商機

公司也正積極開拓新產品，創 造新商機，例如最近跟英國的

球會被授權商合作，推出球星如夏蘭特的模型公

仔搭配派對套裝，於自動販賣機售賣，反應理想。 此外，早前於啟德零售館也有期間限定店，成功吸

引不少內地遊客。Brian說： 「內地遊客看到我們的

產品是官方授權產品，對品質及真確性有信心，更

願意購買。我們相信內地市場潛力龐大，未來會積 極探索更多發展機會。」

除了國際知名足球隊例如皇家馬德里、巴塞隆拿、 阿仙奴、曼城、利物浦外，公司也正積極開拓英國 地區性球隊授權市場。Brian認為，若要獲得在英

國具領導地位的大型零售連鎖品牌垂青，擁有更 多英國地區性球會的授權至關重要。這些大型零 售商的店舖網絡遍布全英國，而地區性球會擁有 穩定且忠誠的球迷基礎，每逢賽事均能吸引數以

萬計球迷入場，因此相關官方授權商品亦具備龐

大的市場潛力。品牌同時積極利用創新科技推廣。 未來，公司亦希望與更多品牌合作，並進軍中東及 日本等新市場。

East and Japan.

From its early overseas expansion efforts in 2023, to securing licences from leading international football clubs and pioneering the adoption of Digital Product Passports, Everway has consistently stayed ahead of market trends. Reflecting on the company's journey, Brian said, “Taking a brand global is not about a single successful campaign. It is built on trust, earned day by day. Only by delivering quality products and honouring our commitments can we build lasting partnerships.”

由當初早於2023年佈局出海，到積極取得國際足球會授權，以致率先應用數碼產品護照，公司的每一步都走 得比市場早。Brian坦言： 「品牌要走向世界，靠的不是一次成功的宣傳活動，而是日復日累積出來的信任。 只有做好產品、守住承諾，別人才願意與你長久合作。」

15

Policy Recommendation 政策建議

Building Trusted Digital Infrastructure to Strengthen Hong Kong’s Position as an International Centre 建設可信數碼基建 鞏固香港作為國際中心地位

As Hong Kong prepares its first Five-Year Plan and 2026 Policy Address, GS1 HK

has submitted our recommendations to strengthen the city's digital infrastructure and reinforce Hong Kong's position as the leading international trade, financial, logistics and I&T centre.

政府正籌備香港首個《五年規劃》及《2026年施政報告》 ，GS1 HK已提交政策建議，推動建立 更完善、可信數碼基建，進一步鞏固香港作為國際貿易、金融、物流及創新科技中心的地位。 Digitalisation,

AI,

cross-border

e-commerce

and

data-driven

business models are reshaping the global economy, Hong Kong's competitiveness not only depends on the physical flow of goods and capital, but also on the ability to facilitate trusted, seamless digital information flow across borders.

Our recommendations are built upon 5 strategic pillars, referencing the global trend of major economies embedding data standards into their regulatory frameworks, customs, healthcare, and market access requirements:

面對數碼化、人工智能(AI)、跨境電商及數據驅動 商業模式迅速發展，香港的競爭力不再只取決於

貨物及資金流動，更在於能否促進安全、可信及暢 順的跨境數據流通。

我們的建議以五大策略支柱為基礎，參考全球主

要經濟體將數據標準融入監管制度、海關管理、醫 療體系及市場准入要求的發展趨勢：

Strengthening Supply Chain and Logistics Connectivity 促進供應鏈與物流聯通性

Connect trade, logistics and customs platforms to reduce friction, strengthen data interoperability with Mainland and alignment with international trade frameworks.

連接貿易、物流及海關平台，促進數據流通及互通，連繫內地及國際貿易系統。 Advancing Digital Trade Finance 推動數碼貿易融資

Leverage verified transactional data, linked with product and entity information, as trusted alternative data sources for credit assessment and Know-Your-Customers (KYC), enabling SMEs to access working capital.

利用與產品及企業識別標準所相聯的已驗證交易數據，作為信貸評估及「認識你的客戶」(KYC)的可信數據來源，協助中 小企更容易進行融資。

Expanding Market Access with Digital Product Passport 開拓國際市場 裝備數碼產品護照

Prepare Hong Kong enterprises for global market access emerging requirements including Digital Product Passports, and proactively align with China’s DPP framework development and international requirements. 協助香港企業應對數碼產品護照(DPP) 等新興市場要求，並積極配合國家DPP框架發展及國際標準接軌。 Elevating HK Brands and Supporting the Go Global Strategy 提升香港品牌 助力「走出去」

Leveraging Hong Kong’s world-class testing and certification capabilities, initiatives such as digital labelling and certification marks including “Designed in Hong Kong” and “Quality Assured in Hong Kong” can strengthen consumer trust, showcase product authenticity and quality, and support local brands in expanding internationally.

善用香港享譽國際的檢測及認證服務優勢，透過數碼標籤及建立「香港設計」 、 「香港監製」等認證標章，提升產品透明度、 展示產品真偽及品質，增強消費者信心，助力本地品牌拓展海外市場。 Enhancing Patient Safety 加強病人安全保障

Strengthen traceability of pharmaceuticals and medical devices with global standards & 2D barcodes to improve patient safety and align Hong Kong with global healthcare best practices.

採用全球標準及二維條碼技術，加強藥物及醫療器械的追溯能力，提升病人安全，並與國際醫療最佳實踐接軌。 Read full recommendation 閱讀完整建議

16

GS1 HK in Review

APEC Economies Explore Digital Trade and Supply Chain Connectivity APEC經濟體探討數碼貿易與供應鏈互通

The Third APEC Senior Officials' Meeting (SOM3) and related

2026年亞太經合組織(APEC)第三次高官會議

working group sessions took place in Dalian, China. Delegates from

(SOM3)在大連舉行，雲集了21個經濟體成員的

21 member economies gathered to discuss regional economic priorities, digital innovation, supply chain resilience, and green growth.

Hong Kong Trade and Industry Department (TID) organised workshops

under

the

APEC

CTI

(Committee

on

Trade

&

Investment). The workshops focused on two key themes: digital services trade rules in the Asia-Pacific region and strengthening supply chain connectivity through data standards.

GS1 HK supported the workshop and participated in the discussions. Anna Lin, Chief Executive of GS1 HK, shared about the adoption of global data standards and future development trends; Heidi Ho, Principal Consultant of GS1 HK, led the discussion with companies and shared practical use cases; and Patrik Jonasson, Senior Director of Public Policy, Asia-Pacific at GS1, shared application strategies and best practices; demonstrating how global data standards can facilitate the development of digital trade and strengthen supply chain resilience.

17

代表，共同探討區域經濟發展重點、數碼創新、供 應鏈韌性及推動可持續發展等重要議題。

工業貿易署在活動上舉辦了工作坊，是中國香港

於APEC貿易和投資委員會下主導的項目，聚焦

兩大主題： 「亞太區數字服務貿易規則比較研究」 ， 以及「透過數據標準提升供應鏈互聯互通」 。

GS1 HK支 持 工 作 坊 及 參 與 討 論 環 節，由 本 總 裁林潔貽分享全球數據標準應用及未來發展趨 勢；首席顧問何雅賢帶動企業討論及分享應用案

例；以 及 GS1亞 太 區 高 級 公 共 政 策 主 管 Patrik

Jonasson分享應用策略及最佳範例；均展現全球 數據標準如何從促進數碼化貿易發展，鞏固供應 鏈韌性。

Go Global

“

Today, Global Data Standards are no longer only about supply

chain visibility. They are increasingly applied in digital identity, trusted cross-border data sharing, trade facilitation, trade finance, as well as sustainability and ESG data exchange.

全球數據標準的效益已不止於提升供應鏈透明度。其應用更延伸至數碼身份、可信跨 境數據流通、貿易便利化、貿易融資，以及可持續發展與ESG數據共享。

Contact us to learn more 聯絡我們了解更多

”

Anna Lin 林潔貽 Chief Executive of GS1 Hong Kong 香港貨品編碼協會總裁

18

GS1 HK in Review

Hong Kong: A Gateway for Mainland Agricultural Products to Go Global 香港助力內地優質農產品出海

The 15th Five-Year Plan of China has designated the development of an “agricultural powerhouse” as one of its major national objectives, driving more premium and distinctive agricultural products into the global market.

國家「十五五」規劃將建設「農業強國」列為重大目標之一，推動更多優質特色農產品走向 全球市場。

The Environment and Ecology Bureau (EEB), the Agricultural Trade Promotion Center, Ministry of Agriculture and Rural Affairs, and HKTDC jointly held the Chinese Mainland Premium Agricultural Products "Going Global" Exchange and Matchmaking Event, promoting Hong Kong as a food hub. The Chief Secretary for Administration, Mr Chan Kwok-ki; Deputy Director of the Liaison Office of the Central People's Government in the HKSAR, Mr Zhang Yong; Mr Zhou Qiang; the Director-General of the Agricultural Trade Promotion Center, Ministry of Agriculture and Rural Affairs, Mr Peng Tingjun; and the Secretary for Environment and Ecology, Mr Tse Chin-wan, attended the event.

The Chief Secretary for Administration, Mr Chan Kwok-ki, said that for premium agricultural and food products to successfully expand into overseas markets, they require an efficient international trade platform, professional marketing services, and seamless alignment with international standards, all of which are precisely Hong Kong’s strengths. By utilising Hong Kong as a platform to “Go Global”, enterprises can achieve a multiplier effect.

19

香港環境及生態局、國家農業農村部農業貿易促 進中心和香港貿易發展局早前舉辦「內地優質農

產品出海交流合作對接會」 ，推廣香港食品樞紐地 位，並促進內地優質農產品善用香港的國際商貿

平台拓展國際市場。政務司司長陳國基、中聯辦副

主任張勇、駐香港貿易處負責人周強副部長、國家 農業農村部農業貿易促進中心主任彭廷軍、環境 及生態局局長謝展寰等出席活動。

陳國基表示： 「優質農產品和食品要順利開拓海外 市場，需要高效的國際貿易平台、專業的市場推廣

服務，以及與國際標準的無縫對接，而這些都正是 香港的優勢所在。企業不用從零開始摸索海外市

場，只要好好利用香港這個平台走向世界，便能事 半功倍。」

Go Global

Our Chief Executive, Anna Lin, shared key success factors for agricultural products seeking international market opportunities.

“

GS1 HK也參與了對接會，並由本會總裁林潔貽分 享了農業產品走向國際的成功關鍵。

As an international food trade and supply chain hub, Hong Kong’s strengths in

food safety, certification, financing and global connectivity make it an ideal gateway for Mainland premium agricultural products to “Go Global”. Combined with an ‘International Product Passport’, businesses can tell product’s story, build global trust and expand into international markets.

香港作為國際食品貿易和供應鏈樞紐，擁有完善的食品安全、檢測認證、金融及國際商貿網絡

優勢，是內地優質農產品拓展海外市場的理想跳板。希望大家善用香港這個國際平台，配合產

”

品的「國際數碼護照」 ，說好中國優質農產品的故事，提升國際市場信心，走向全球。

Anna Lin 林潔貽

GS1 HK supports “Going Global” in 4 way 本會�大服務，幫助企業出海

1

2 Telling Product’s Story 說好產品故事

Contact us to learn more 聯絡我們了解更多

3

Brand Building 建立品牌

4 Buyer Connect 買家採購會 聯繫零售商

Turn Data into Capital 把數據變資金

20

GS1 HK in Review

300+ Global Leaders Explored Ways to Unlock the Value of Trusted Data 300+全球業界領袖聚首 探討可信數據價值 More than 300 industry leaders from 100 countries gathered at the GS1 General Assembly to exchange insights on GS1’s global strategy - Vision 2030: building trusted data for everyone and everywhere. Mr. Roy Ng, Chairman of GS1 HK, Mr. Roger Chan, GS1 HK Board Member, and our Chief Executive, Ms. Anna Lin attended the event in person.

GS1 General Assembly早前圓滿舉行，匯聚來 自100個國家、逾300位，共同探討GS1全球重點

策略「Vision 2030」- 為任何人、任何地方建立可

信數據。GS1 HK主席伍俊達先生、董事局成員陳 永安先生及總裁林潔貽女士親臨參與。

Anna shared how GS1 Hong Kong is turning strategy into action by: (i) offering members a complimentary platform - 1QR, which showcases product origin, nutrition, traceability and recycling information via a standardised QR code; (ii) Unlocking the power of trusted product data from global product data platform in HK. 林潔貽於會上分享GS1 HK如何實踐全球策略，包括：(一) 免費為會員提供 1QR平台，助企業應用符合國際標準的QR碼，一站式展示產品來源、營養 價值、追蹤溯源、回收等資訊，說好產品故事; (二) 在香港發揮全球產品數 據平台的可信數據價值。 Contact us to learn more 聯絡我們了解更多

Powering Digital Trade: Turn Data into Capital 數碼貿易新動力： 數據變資金

As trade goes digital, data is the new oil. At GLEIF’s Meet the Market workshop, Jack Lee, Chief Operating Officer of GS1 HK, highlighted how GS1 standards create a unique digital identity for products, enhancing supply chain connectivity and transparency. He also shared how trusted transaction data from the ezTRADE platform helps banks streamline credit assessments, enabling SMEs to access financing faster and more efficiently.

全 球 貿 易 加 速 數 碼 化，數 據 是 新 石 油。早 前 於 GLEIF「Meet the Market」工作坊上，GS1 HK 首席營運總監李錫浩先生分享如何透過GS1標準

為產品建立「數碼身份」 ，促進供應鏈互聯互通；並 指出數碼交易平台ezTRADE上的可靠數據，有助

銀行提升信貸評估效率，讓中小企更快、更便捷獲 得融資。

Contact us to learn more 聯絡我們了解更多 21

GS1 HK 編碼足跡

A Digital Identity for Building Materials 建材「碼」上有身份

Safety, sustainability, innovation and excellence are driving the future of construction. At the Lighthouse Club International Construction Conference, Anna Lin, GS1 HK Chief Executive, highlighted digitalisation as a key enabler of industry transformation.

By leveraging GS1 identifiers, IoT and GS1 standard QR codes, building materials can be assigned a unique “digital identity”, enabling end-to-end traceability from testing to deployment. This strengthens transparency, safety and trust across the construction value chain, while helping the industry prepare for the Digital Product Passport (DPP) era.

安全、可持續發展、創新與卓越，是推動現代建造

業發展的核心。於Lighthouse Club International Construction Conference上，GS1 HK總裁林潔 貽女士指出，數碼化已成建造業升級關鍵。

透過GS1識別碼、IoT及GS1標準QR碼，建材可擁

有專屬「數碼身份證」 ，由檢測到應用全程可追溯，

大幅提升建造鏈透明度、安全性及可信度，並可助 業界迎接「數碼產品護照」(DPP)時代。

The 0-to-N Transformation Formula 0到N的轉型方程式 Anna Lin, Chief Executive of GS1 HK recently spoke at the Hong Kong Metropolitan University MBA (Chinese) Graduation Dinner, sharing insights with more than 700 graduates and faculty members on how businesses can achieve transformation by moving “from 0 to 1, and from 1 to N.” Drawing on GS1 HK’s experience in helping business transform, she highlighted how innovation can evolve into scalable industry impact.

From the introduction of barcodes to digital trade and ESG ecosystems, GS1 HK continues to enable companies unlock the value of data and drive business growth.

GS1 HK總裁林潔貽女士早前參加香港都會大學

MBA（中文）畢業晚宴，向逾700位畢業生及教授 分享企業如何實現「從0到1，再由1到N」的轉型。

她以GS1 HK如何協助企業轉型為例，闡述企業如

何以創新突破現狀，並將成果持續擴展：從條碼開 始，發展到數碼交易及ESG生態圈，並發揮當中數 據價值。

Contact us to learn more 聯絡我們了解更多 22

GS1 HK in Review

Over 600 Leaders Unite to Champion Innovation and Collaboration 超過600位政商界聚首 匯聚創新 + 協作力量

GS1 Hong Kong’s Annual Dinner, themed “One World, One Goal – Powered by One Code,” brought together over 600 leaders from government, business and industry, underscoring the collective drive for innovation and collaboration.

Ms Lillian Cheong, JP, Under Secretary for Innovation, Technology and Industry, officiated the event, while Mr Roy Ng, Chairman of GS1 Hong Kong, delivered the welcome address. The Hon Regina Ip Lau, Convenor of the Non-Official Members of the Executive Council, graced the occasion as the toasting master. The evening featured a

早 前 舉 行 的 G S 1 H K 周 年 晚 宴 主 題 為「 O n e

World, One Goal – Powered by One Code」 ， 吸引近600位來自政府、商界及各行業領袖參與， 如同世界盃般，點燃團結及創新力量！

創新科技及工業局副局長張曼莉女士，JP是晚宴 的主禮嘉賓，香港貨品編碼協會主席伍俊達先生

致 歡 迎 辭。行 政 會 議 召 集 人 葉 劉 淑 儀 議 員 主 持 祝酒儀式。晚宴節目非常豐富，精彩環節一浪接

一浪，包括多位重量級行業嘉賓化身舞台主角，在

vibrant programme packed with highlights - distinguished industry 「GS1好聲音」大展歌喉，又參與破格創新的歌影 leaders took centre stage in the GS1 HK Sing & Shine and the

groundbreaking Musical Runway. Other highlights included the thrilling Raise Your Glass Challenge, the award presentation ceremony of Consumer Caring Scheme, lucky draw & more!

23

時裝匯。還有刺激的「競飲大賽」 、貼心企業嘉許計 劃頒獎典禮、大抽獎等，嘉賓們都投入其中！

GS1 HK 編碼足跡

GS1 Sing & Shine 好聲音

24

GS1 HK in Review

GS1 • YKDC Musical Runway 歌影時裝匯

“Raise Your Glass Challenge” 「競飲大賽」 (Sponsored by Watsons Water 由屈臣氏蒸餾水贊助)

25

GS1 HK 編碼足跡

Grand Lucky Draw 幸運大抽獎

78 Companies Recognised by “Consumer Caring Scheme” 78間企業獲「貼心企業嘉許」

26

GS1 HK in Review

Emerging IoT Innovators Take the Spotlight: Six Teams Won Top Honors IoT界新秀展實力 6強隊伍勇奪殊榮！

The award presentation ceremony of the 3rd IOT Data Hackathon

第三屆IOT Data Hackathon頒獎典禮早前於

year's competition, with 24 teams advancing to the final round.

隊參賽，創歷屆新高；經過激烈競逐，24支隊伍晉

was held at InnoEX 2026. A record-breaking 163 teams joined this 「香港國際創科展2026」舉行。今屆賽事吸引163 Following intense competition, 6 outstanding teams emerged to claim 12 awards.

Drawing on real business challenges provided by five industry partners, participants tackled issues spanning retail logistics, supply chains, the low-altitude economy, and elderly services, transforming ideas into impactful, real-world applications.

級決賽，最終6支優秀隊伍勇奪12項大獎。

五大出題機構來自零售物流、供應鏈、低空經濟及

樂齡服務等領域，提供真實業務挑戰與商業數據， 讓參賽者以創新科技和數據分析提出實戰解決 方案。

IOT Data Hackathon 2026 得獎名單 Student Stream 學生組 Champion De-Buggers First Runner-up Elevenators Second Runner-up Jockey Team

Professional Stream 專業組 Champion Keep Data Moving – MTR Corporation First Runner-up DefinePro Second Runner-up MingQ Technology Limited

Speical Awards 特別奬項

Best ESG Achievement Award De-Buggers Best Use of AI Award De-Buggers Best Low-Altitude Economy Innovation Award (sponsored by HKT)

- Elevenators - Keep Data Moving – MTR Corporation Innovator of Secure by Design

(sponsored by Check Point Software Technologies)

- De-Buggers - Keep Data Moving – MTR Corporation 27

New Members

GS1 Hong Kong welcomes the following new members 歡迎成為 GS1 香港會員

(in alphabetical order 以英文名字排列)

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29

5100 COSMETIC COMPANY LIMITED 5100 化妝品有限公司 9 & NINE LIMITED 九九行有限公司 ABBA OPTICAL COMPANY LIMITED 雅栢光學有限公司 AIRIO LIMITED ALLRA LIMITED ALSTAR (HONG KONG) SUPPLY CHAIN MANAGEMENT CO., LIMITED 阿爾星（香港）供應鏈管理有限公司 AMBERMATES ENTERPRISE LIMITED 安柏美企業有限公司 AMINO PLUS FOOD AND BEVERAGE LIMITED 氨美食品有限公司 ANDERSEN CHINA CO., LIMITED 安徒森中國有限公司 ANGIE INT. COMPANY LIMITED 旭泰藥業有限公司 AQUA SPA BEAUTY LIMITED 水悅莊有限公司 ASAHI BEER ASIA LIMITED ASIA COLLEGIATE BASKETBALL LIMITED 亞洲校園籃球有限公司 ASIAN PRIME SOURCES LIMITED BABYYUM FOOD CO., LIMITED 寶寶饞了食品有限公司 BAIFENKANG TECHNOLOGY CO., LIMITED 歐洲聯合制藥大藥廠有限公司 BANCHETTO COMPANY LIMITED 爾雅家宴有限公司 BEAUTY ISLAND BIOTECHNOLOGY (HK) LIMITED 美妝島生物科技（香港）有限公司 BEILEJIAN GLOBAL HEALTHCARE GROUP CO., LIMITED 蓓樂健環球醫養集團有限公司 BERII LIMITED BIG WORLD BRIGHT MINDS LIMITED 睿想有限公司 BIOAUREA GROUP LIMITED 博奧瑞雅集團有限公司 BIO-DYNAMIC PET RESEARCH COMPANY LIMITED 生機寵物健康產品有限公司 BOGI LIMITED 寶芝有限公司 BRIGHT FORECAST LIMITED BRIGHT LIGHT TECHNOLOGY COMPANY LIMITED 名熙科技有限公司 BRIGHTLIFE SOLUTIONS LIMITED BRITISH AVAN INTERNATIONAL GROUP CO., LIMITED 英國雅妍國際集團有限公司 BROTHER 3 COOKIES (HK) COMPANY LIMITED 三哥曲奇香港有限公司 CARMEN KITCHEN (SNACKS & READY-MEALS) COMPANY LIMITED 家敏廚房（小食）有限公司 CHAMPORA (H.K.) LIMITED 辰耀（香港）有限公司 CHEERSAIL TECHNOLOGY SHARES CO., LIMITED 啟航科技股份有限公司 CHEMPRO INDUSTRY COMPANY LIMITED 凱莫精化實業有限公司 CHEUK HON PRODUCTION LIMITED 綽翰製作有限公司 CHINA CITY CONSTRUCTION GROUP LIMITED 中國城建集團有限公司 CHINA HONGKONG LOUIS VUITTON (GROUP) CO., LIMITED 中國香港路易威登（集團）有限公司 CHINA VITALITY TREASURE CO., LIMITED 中國活力寳有限公司 CHINESE MEDICINAL HERB FRUCTUS ROSAE MULTIFLORAE HOLDINGS LIMITED 中藥營實控股有限公司 CHUANGZHI QIHANG CO., LIMITED 創智啟航有限公司 CIGARONNE (HK) TOBACCO LIMITED 卡比龍（香港）煙草有限公司 CLASSY KISS DAIRY HK LIMITED 卡士乳業香港有限公司 CLICKERHOLIC CREATMORE HONG KONG LIMITED 奎特摩爾香港有限公司 CX TRADING LIMITED D.G. FASHION GROUP LIMITED DAI FAN INTERNATIONAL TRADE LIMITED 黛梵國際貿易有限公司 DAOXIANGCUN GROUP (TIANJIN) CO., LIMITED 稻香村集團（天津）有限公司 DARK PROJECT HK LIMITED DATEEN VEGETARIAN FOOD LIMITED 大田素品有限公司 DFG CAPITAL GROUP LIMITED 德豐金資本控股有限公司

51.

DIGITAL HEALTH CO., LIMITED 數字健康股份有限公司 52.

DO DID DUST FOOD LIMITED 非常食品有限公司 53.

ECOVOLT INNOVATION LIMITED 54.

ELEVATE BRANDS LIMITED 55.

EVEROS TRADING LIMITED 艾佛斯貿易有限公司 56.

EXPERIENCE 11 LIMITED 57.

FAIRTECH INDUSTRIES LIMITED 崇鳴實業有限公司 58.

FAMY WELLNESS LIMITED 59.

FAR WEALTH INTERNATIONAL LIMITED 遠康國際有限公司 60.

FARM' STAR LIMITED 牧星有限公司 61.

FELICI TRADING COMPANY LIMITED 樂窰貿易有限公司 62.

FENGCHANG TRADING LIMITED 風暢貿易有限公司 63.

FF GROUP TRADING LIMITED 富豐集團貿易有限公司 64.

FINACEA MEDICINE (AUSTRALIA) CO., LIMITED 65.

FINE GO TECHNOLOGY CO., LIMITED 富歌科技香港有限公司 66.

FORM & MOMENT LIMITED 67.

FORWARD BEAUTY (HK) CO., LIMITED 芙沃德（香港）科技有限公司 68.

FRANCE SENAJOLIE EFFICACY RESEARCH SKINCARE CO., LIMITED 法國森奈嬌人功效研膚有限公司 69.

FRANCE SHANGMEI BIOTECHNOLOGY CO., LIMITED 法國尚美生物科技有限公司 70.

GANG AO HUA WEI IMPORT & EXPORT CO., LIMITED 港澳華威進出口有限公司 71.

GANGDUN INTERNATIONAL (HONG KONG) LIMITED 港頓國際（香港）有限公司 72.

GEARMART LIMITED 吉爾瑪有限公司 73.

GENESIS BIOLOGY LIMITED 創源生物有限公司 74.

GENRO HK INTERNATIONAL LIMITED 君榮香港國際有限公司 75.

GERMANY DYSON GROUP LIMITED 德國戴勒森集團有限公司 76.

GLOWILS HK TECHNOLOGY LIMITED 香港雲曦科技有限公司 77.

GLPX LIMITED 78.

GOHIBA (HK) TOBACCO LIMITED 高希霸（香港）煙草有限公司 79.

GOKYO ASIA LIMITED 皓景亞洲有限公司 80.

GOLD FRIEND INTERNATIONAL COMPANY LIMITED 高梵有限公司 81.

GOLDEN BIOTECH LIMITED 高爾頓生物科技有限公司 82.

GOLDEN FLAME INTERNATIONAL LIMITED 金焯國際有限公司 83.

GOLDENTANG (HK) TRADING CO., LIMITED 金泰旺（香港）貿易有限公司 84.

GREENABLE TECHNOLOGY LIMITED 綠保科技有限公司 85.

GROWING (ASIA) INTERNATIONAL LIMITED 高盈（亞洲）國際有限公司 86.

GS BIODIRECT (HK) LIMITED 基碩臻啟香港有限公司 87.

GUYU YOUFANG BIOTECHNOLOGY CO., LIMITED 谷雨有方生物科技有限公司 88.

H.P.B. LIMITED 89.

HALMAI HK LIMITED 90.

HATO PHARMACEUTICAL CO., LIMITED 天格製藥有限公司 91.

HAWK ROCK (HONG KONG) HOLDINGS LIMITED 92.

HEALTH GLOBAL HOLDINGS COMPANY LIMITED 荷爾氏國際控股有限公司 93.

HECHANG BAICAO (HONG KONG) WELLNESS TECHNOLOGY CO., LIMITED 和昌百草（香港）健康科技有限公司 94.

HEDGE GROOMING LIMITED 合誌（香港）有限公司 95.

HIGH FASHION GARMENTS INTERNATIONAL COMPANY LIMITED 達利製衣國際有限公司 96.

HILL HOLDINGS (HK) LIMITED 峰盛集團（香港）有限公司 97.

HK MERATECHS TECHNOLOGY LIMITED 香港元宇紀科技有限公司 98.

HK SHUA TRADE LIMITED 香港紹華貿易有限公司 99.

HK TIANLE FOOD INTERNATIONAL GROUP LIMITED 香港天樂食品國際集團有限公司 100. HK ZULAI INTERNATIONAL TRADING CO., LIMITED 香港祖萊國際貿易有限公司

歡迎新會員

101. HONG KONG AQUACULTURE INNOVATION LIMITED 香港現代化海產養殖有限公司 102. HONG KONG ARTNOVA TRADING CO., LIMITED 香港藝諾維貿易有限公司 103. HONG KONG BINGLIN LIMITED 香港炳林有限公司 104. HONG KONG BORDERLESS CULTURAL TECHNOLOGY CO., LIMITED 香港無邊界文化科技有限公司 105. HONG KONG CHINESE MEDICINE DEV. LIMITED 香港中藥發展有限公司 106. HONG KONG DODD TECHNOLOGY LIMITED 香港多德科技有限公司 107. HONG KONG FAMIRAY TECHNOLOGY CO., LIMITED 香港家美瑞科技有限公司 108. HONG KONG FEIMAO TECHNOLOGY CO., LIMITED 香港飛貿科技有限公司 109. HONG KONG FUKANGYUAN BIOTECHNOLOGY CO., LIMITED 香港福康源生物科技有限公司 110. HONG KONG GANGHUI FOOD GROUP CO., LIMITED 香港港匯食品集團有限公司 111. HONG KONG GIANT TREE FOODS CO., LIMITED 香港巨樹食品有限公司 112. HONG KONG HANJIA ENTERPRISES LIMITED 香港漢家企業有限公司 113. HONG KONG HEALTH PRODUCTS GROUP LIMITED 香港藥品保健品有限公司 114. HONG KONG HENGSHAN TANG LIMITED 香港恆善堂有限公司 115. HONG KONG JIALONG FOOD AND BEVERAGE INDUSTRIAL CO., LIMITED 香港佳龍食品飲料實業有限公司 116. HONG KONG JINCHENGYUAN LIMITED 香港錦程遠有限公司 117. HONG KONG JINDONGYANG FOOD CO., LIMITED 香港金東洋食品有限公司 118. HONG KONG JIXIUTANG PHARMACEUTICAL CO., LIMITED 香港濟修堂大藥廠公司 119. HONG KONG KANGYUAN GROUP LIMITED 香港康源集團有限公司 120. HONG KONG LONGMEI GROUP INTERNATIONAL INVESTMENT CO., LIMITED 香港龍美集團國際投資有限公司 121. HONG KONG MCFARLAN TRADING CO., LIMITED 香港麥梵倫貿易有限公司 122. HONG KONG MEIWEN TRADING CO., LIMITED 香港美溫貿易有限公司 123. HONG KONG NEW LIFE GROUP LIMITED 香港新生活集團有限公司 124. HONG KONG NOVASCI BIOTECHNOLOGY COMPANY LIMITED 香港諾益賽生命科技有限公司 125. HONG KONG PHARMACEUTICAL LIMITED 香港醫藥品有限公司 126. HONG KONG RICE FRAGRANCE FOOD GROUP LIMITED 香港稻香籿食品集團有限公司 127. HONG KONG RUI MAGNESIUM (GROUP) CO., LIMITED 香港瑞鎂（集團）有限公司 128. HONG KONG SANMO HOLDING GROUP CO., LIMITED 香港三墨控股集團有限公司 129. HONG KONG SHAKORI LIMITED 香港沙庫裏股份有限公司 130. HONG KONG SHENG YI LONG HOUSE PRODUCT TECHNOLOGY LIMITED 香港晟頤隆家居製品科技有限公司 131. HONG KONG TAK CHEONG LUNG BIOTECHNOLOGY LIMITED 香港德昌龍生物科技有限公司 132. HONG KONG TIGER EDUCATION HALL LIMITED 香港虎育堂有限公司 133. HONG KONG TIME-HONORED BRAND RUNCONGTANG PHARMACEUTICAL CO., LIMITED 香港老字號潤濟堂藥業有限公司 134. HONG KONG TONGTAI TANG PHARMACEUTICAL CO., LIMITED 香港同泰堂藥業有限公司 135. HONG KONG WENCAI TRADING CO., LIMITED 香港玟才貿易有限公司 136. HONG KONG YULANTING TRADING LIMITED 香港雨蘭亭貿易有限公司 137. HONG KONG ZHENCAN TRADING CO., LIMITED 香港臻璨貿易有限公司 138. HONG KONG ZHIQIANG JIAHE TECHNOLOGY CO., LIMITED 香港志強佳合科技有限公司 139. HONGKONG FLOCO NETWORK TECH CO., LIMITED 香港浮光網絡科技有限公司 140. HONGKONG KAIZHENGNUO INTERNATIONAL CO., LIMITED 香港愷正諾國際有限公司 141. HONGKONG MUCARE LIMITED 香港慕淨有限公司 142. HONGKONG QIANYOUHE TRADING COMPANY LIMITED 香港千優禾貿易有限公司 143. HONGKONG SEVES CO., LIMITED 香港塞威斯有限公司 144. HONGKONG SHENGJIEDA IMPORT AND EXPORT TRADING CO., LIMITED 香港盛捷達進出口貿易有限公司 145. HONGKONG SINCHEER TRADING CO., LIMITED 香港興啟意商貿有限公司 146. HONGKONG SMART HOME APPLIANCES CO., LIMITED 147. HONGKONG WINNER COMPANY LIMITED 香港威爾機電有限公司 148. HONGKONG YINGHAO SOLAR TECHNOLOGY CO., LIMITED 香港穎豪太陽能科技有限公司 149. HONGKONG ZHIYANG TECHNOLOGY CO., LIMITED 香港致洋科技有限公司

150. HS GLOBAL LIFESTYLE PRODUCTS (HK) LIMITED 151. HT CROCODILE PRODUCTS LIMITED 雄泰鱷魚產品有限公司 152. HUANOVA BIOTECHNOLOGIES HK LIMITED 華諾生物科技（香港）有限公司 153. IGLOO GLOBAL LIMITED 破冰環球有限公司 154. IMAGIO ART AI LIMITED 155. IMOBO GROUP LIMITED 156. INGREEN INTERNATIONAL LIMITED 英格瑞國際有限公司 157. INSPIR GROUP HOLDINGS LIMITED 158. INSPIRE IMP&EXP LIMITED 易尚進出口有限公司 159. INTELLIPIONEER TECHNOLOGIES LIMITED 智創領航科技有限公司 160. INTRINSIC LIMITED 161. ITALIAN GREAT PYRENEES INDUSTRIAL LIMITED 意大利大白熊實業有限公司 162. ITOCHU TEXTILE PROMINENT (ASIA) LIMITED 伊藤忠卓越纖維（亞洲）有限公司 163. J&Y INTERNATIONAL GROUP LIMITED 鈞耀國際集團有限公司 164. JACSO ENTERTAINMENT LIMITED 加秀娛樂有限公司 165. JAMMS APPAREL LIMITED 盛翹服飾有限公司 166. JIANWEI INTERNATIONAL PHARMACEUTICAL LIMITED 健爲國際製藥有限公司 167. JIAYUANTANG LIFE SCIENCE CO., LIMITED 佳元堂生命科學有限公司 168. JIEKEE TRADING COMPANY LIMITED 169. JINGCHEN CO., LIMITED 璟宸有限公司 170. JINHUI HEALTH INDUSTRY LIMITED 金匯健康產業有限公司 171. JOINEASE HONG KONG LIMITED 頌怡香港有限公司 172. JOINT KINGDOM DEVELOPMENT LIMITED 晉僑發展有限公司 173. JXL BCM SUPPLY CHAIN (HK) LIMITED 中國製造金興霖供應鏈有限公司 174. KA LEE CHEONG TECHNOLOGY LIMITED 嘉利昌科技有限公司 175. KARYANTRS (CHINA) LIMITED 卡詩（中國）有限公司 176. KB SUPERMARKET (HK) LIMITED 佳寶超級市場 (香港) 有限公司 177. KERATINE QUEEN LIMITED 178. KINCO SCIENTIFIC LIMITED 步科香港有限公司 179. KINGYIELD MANUFACTURING & TRADING CO., LIMITED 勤業國際貿易有限公司 180. KINHERB PHARMA HOLDINGS LIMITED 金元本草控股製藥廠有限公司 181. KWONG CHEONG LUNG HK LIMITED 廣昌隆（香港）貿易有限公司 182. KYOTO JAPANESE FOOD (HK) CO., LIMITED 京都日本食品（香港）有限公司 183. LAWS KNITTERS LIMITED 羅氏針織有限公司 184. LBBYIN BIOTECHNOLOGY (HONG KONG) LIMITED 蘭本茵生物科技（香港）有限公司 185. LEISURE HONG KONG DEVELOPMENT LIMITED 駿逸香港發展有限公司 186. LINTECH COMMERCE LIMITED 187. LUCKAGE (HK) DEVELOPMENT LIMITED 時幸（香港）發展有限公司 188. LUCKY LIGHT ELECTRONICS (ASIA) CO., LIMITED 佳光電子（亞洲）有限公司 189. LUMIQ TRADING LIMITED 魯米克貿易有限公司 190. LUXVORA LIMITED 香港煌玥有限公司 191. MACARIA INTERNATIONAL TRADING LIMITED 曼卡瑞爾國際貿易有限公司 192. MAGNOLIA CONCEPT LIMITED 五味雜陳有限公司 193. MAGNUM INDUSTRIES LIMITED 194. MAISON TECHNOLOGY COMPANY, LIMITED 美頌科技有限公司 195. MAKCOONE LIMITED 麥泰行有限公司 196. MAKEITLOUD MARKETING LIMITED 保達創意品牌推廣有限公司 197. MARSLED COMPANY LIMITED 邁士有限公司 198. MAS INTERNATIONAL GROUP LIMITED 雅祟國際集團有限公司 199. MATHCONCEPT EDUCATION LIMITED 數學思維教育有限公司 200. MEDILINE (HONG KONG) COMPANY LIMITED 必成（香港）有限公司 201. MEDO LAB INTERNATIONAL LIMITED 202. MEI AH FRUIT COMPANY LIMITED 美亞鮮果有限公司 203. MELANGE NATUREL LIMITED 脈琅自然責任有限公司

30

New Members

204. MERCORA TRADING LIMITED 美科達貿易有限公司 205. MYDAS HK LIMITED 206. MYLO PETS INTERNATIONAL LIMITED 207. NEFERTITI GROUP LIMITED 泰來實業集團有限公司 208. NELL BOTEN HONG KONG LIMITED 南洋寶堂香港有限公司 209. NEW IDEA STUDIO LIMITED 新意念工作室有限公司 210. NEXURA ENTERPRISE LIMITED 奈碩實業有限公司 211. NUBI LIMITED 212. OAK INTERNATIONAL TRADING LIMITED 橡樹國際貿易有限公司 213. OH PRODUCTION HONG KONG LIMITED 喔噢製作有限公司 214. OKAMURA TRADING (HONG KONG) COMPANY LIMITED 岡村食品貿易（香港）有限公司 215. OLLOBOT ROBOTICS LIMITED 奧洛機器人有限公司 216. ONE BARREL BEVERAGES (HK) CO. LIMITED 壹桶飲料（香港）有限公司 217. ORBI GROUP LIMITED 奧祕集團有限公司 218. ORIENTAL WISDOM ACADEMY FOR BUSINESS CO., LIMITED 東方智慧商學院有限公司 219. PESTO (H.K.) LIMITED 美濤（香港）有限公司 220. PETIZEN LIMITED 沛特城有限公司 221. PINECONE CREATIONS COMPANY LIMITED 222. PINESE MOBILITY LIMITED 223. PLATINUM OCEAN COMPANY LIMITED 224. PO KEE FOOD TRADING COMPANY LIMITED 寶記食品貿易有限公司 225. PREMIUM TECH LIMITED 晉科科技有限公司 226. PRIME HOME LIMITED 禮悅家居有限公司 227. PRISM INSTITUTE LIMITED 棱鏡工坊有限公司 228. PURE PAW NUTRITION LIMITED 純寵健康食品有限公司 229. QIANQING INTERNATIONAL LIMITED 千擎國際有限公司 230. QIXING INTELLIGENT CO., LIMITED 啓星智能有限公司 231. QQ PET FOOD LIMITED 232. QU XIAN JI INTERNATIONAL LIMITED 曲線季國際有限公司 233. RAINBOW PETS (HONG KONG) LIMITED 234. RAY OF HOURS LIMITED 235. RED PLACE LIMITED 紅場有限公司 236. REGITAL NEW ENERGY RESOURCES TECHNOLOGY LIMITED 威智達新能源科技有限公司 237. RISING BRIGHT (HONG KONG) LIMITED 紫升（香港）有限公司 238. RJ BIOTECH DEVELOPMENT LIMITED 瑞九生物科技發展有限公司 239. RONGKAI TRADING LIMITED 榮鎧貿易有限公司 240. ROSIE APPAREL (INTERNATIONAL) COMPANY LIMITED 瑰燁國際服飾有限公司 241. RUBIX COFFEE LIMITED 242. SAFA CONCEPT LIMITED 243. SAGALITE CO., LIMITED 華明達科技有限公司 244. SELECT PROTECTIVE TECHNOLOGY (HK) LIMITED 賽立特防護科技（香港）有限公司 245. SELECTIO PACIFIC LIMITED 246. SHANG KIANG CO., LIMITED 尚強股份有限公司 247. SHELLY JEWELRIES LIMITED 248. SHEUNG ONE COMPANY LIMITED 尚一藥業有限公司 249. SHINY (HK) COMPANY LIMITED 雙霖有限公司 250. SINO MORUS HONG KONG COMPANY LIMITED 中禾寶桑香港有限公司 251. SKY HARVEST GLOBAL LIMITED 天糧環球有限公司 252. SKY MASTER LIMITED 253. SMALL PETS LAB LIMITED 小獸研創有限公司 254. SNACK HOME COMPANY LIMITED 零食控有限公司 255. SOKE PRO BIOTECH LIMITED 索可生命科技有限公司 256. SOLASPARK LIMITED 蘇拿斯柏有限公司 257. SOY-SKY FARMTECH COMPANY LIMITED 大豆天地農業科技有限公司 258. STARIO (HONG KONG) LIMITED 昇德利（香港）有限公司 259. SUMER AGRI-SCIENCE HK LIMITED 香港蘇美農科有限公司

31

260. SUN HEI (WORLDWIDE) ELECTRONIC COMPANY LIMITED 晨曦國際電子有限公司 261. SUNRISE BENEFICIAL LIMITED 昕易有限公司 262. SUPER VALUE (HK) LIMITED 愛生禾（香港）有限公司 263. TAI WAN RI YUE TAN LIQUOR HOLDING LIMITED 臺灣日月潭酒業股份有限公司 264. TAIWAN KINMEN MINTAI FU LIQUOR FACTORY GROUP CO., LIMITED 臺灣金門閩臺福酒廠集團股份有限公司 265. TAIWEISS (HONG KONG) LIMITED 泰韋斯（香港）有限公司 266. TAOSUNG INTERNATIONAL LIMITED 滔盛國際有限公司 267. TENCORA INNOVATIONS LIMITED 騰柯潤達創新科技有限公司 268. TIANJIN DAOXIANG VILLAGE GROUP (HONG KONG KOWLOON) FOOD LIMITED 天津稻香村集團（香港九龍）食品有限公司 269. TIANJIN DAOXIANGCUN PASTRY LIMITED 天津稻香村糕點有限公司 270. TIANJIN PHARMACEUTICAL DA REN TANG HONGKONG DEVELOPMENT LIMITED 津藥達仁堂香港發展有限公司 271. TIANYICI TRADING LIMITED 天益賜貿易有限公司 272. TIMECHANT (HONG KONG) LIMITED 273. TINKLE JINGLE LIMITED 274. TINMORRY CO., LIMITED 275. TLD (HK) ENTERPRISE CO., LIMITED 泰德（香港）國際實業有限公司 276. TONGYUANTANG INTERNATIONAL LIMITED 同源堂國際有限公司 277. TOP ONE GLOBAL HOLDINGS COMPANY LIMITED 一品國際控股有限公司 278. TRIOLOGY LONGEVITY INDUSTRY MANAGEMENT CO., LIMITED 279. TWL LIMITED 280. UKEY LIMITED 281. UNEXIA LIMITED 282. UNI-BIOSCIENCE PHARM COMPANY LIMITED 聯康生物製藥有限公司 283. UNIHERB TOBACCO (INTERNATIONAL) COMPANY LIMITED 雲和鈞天煙草（國際）有限公司 284. UNION WIN-WIN INTERNATIONAL CO., LIMITED 中盈寶晟國際有限公司 285. VETOPIA LIMITED 286. VIDA NOVA LIMITED 287. WANHE HONG KONG (HOLDINGS) LIMITED 萬和香港（集團）有限公司 288. WANKA INTERNATIONAL CO., LIMITED 萬咖國際有限公司 289. WELLUXE INDUSTRIAL (HONGKONG) LIMITED 利訊實業（香港）有限公司 290. WEON PHARMACEUTICAL GROUP COMPANY LIMITED 永安藥業集團有限公司 291. WEREN TRADITIONAL CHINESE MEDICINE INTERNATIONAL CO., LIMITED 惟仁中醫藥國際有限公司 292. WHEELMASTER LIMITED 293. WONGYI BOOKS HONG KONG LIMITED 黃易出版社有限公司 294. XI'AN RUN ZHENG TANG TECHNOLOGY LIMITED 西安潤正堂科技有限公司 295. XINYUAN (HK) FOOD STUFFS LIMITED 鑫源（香港）食品有限公司 296. XLR8 LIMITED 極速科技有限公司 297. XUNHE JIAYE TECHNOLOGY CO., LIMITED 迅合嘉業科技有限公司 298. YANGHE QIZHE TECHNOLOGY (HONG KONG) CO., LIMITED 陽和啓蟄科技（香港）有限公司 299. YILI GOODLIFE HONG KONG LIMITED 宜利健樂香港有限公司 300. YING FAN TRADING LIMITED 盈帆貿易有限公司 301. YING FUTURE CO., LIMITED 迎未來有限公司 302. YINGPAI FOODS INVEST (UK) LIMITED 英派食品投資（英國）有限公司 303. YMT FRUITS LIMITED 油麻地水果有限公司 304. YOTTA HOLDINGS (HK) LIMITED 溢達集團（香港）有限公司 305. YOUGOOD (HK) INTERNATIONAL CO., LIMITED 香港盈谷國際有限公司 306. YUE WAH (HK) TRADING COMPANY 裕華（香港）貿易公司 307. YUYAN (HK) IMPORT AND EXPORT TRADING CO., LIMITED 宇巖（香港）進出口貿易有限公司 308. YUYUE GROUP CO., LIMITED 嶼悅集團有限公司 309. ZENOWELL LIMITED 芝諾科技有限公司 310. ZENTHIS ENTERPRISE LIMITED 振思實業有限公司

Join Us 成為我們的會員

Industry Trend

In a Digital-First World, Does Consumer Care Still Win? 數碼化時代「貼心」仍是 品牌競爭力?

As AI and digital technologies reshape customer engagement, brands have more ways than ever to reach consumers. Yet when technology becomes the norm, customer experience remains the true differentiator.

AI及數碼化已成為大趨勢，企業比以往擁有更多方便快捷的方式接觸消費者。然而，消費體驗卻難以取代，往往是品牌勝負 的關鍵。

Gartner的研究更指出，64%的消費者認為顧客體

According to Gartner, 64% of consumers say customer experience

驗比價格更影響購買決策。即便價格較高，只要顧

has a greater impact on their purchasing decisions than price. Even

客體驗足夠卓越，消費者仍然願意購買。成功的品

at a premium, consumers are willing to pay for an exceptional

牌，不僅要懂得運用科技，更要創造更有溫度、貼

experience. For brands, success today is not just about embracing

心的消費體驗。

technology, but about creating meaningful and thoughtful customer experiences.

4 Keys to Creating a Caring Customer Experience 創造貼心消費體驗�大關鍵

Consumer Centric 以消費者為中心

Conforming to Commitment 追求品質

Strive for Quality 信守承諾

Caring for Staff 關愛員工

By demonstrating these four qualities, companies can gain recognition through brand recognition programmes such as the GS1 HK Consumer Caring Scheme, strengthening consumer trust and brand credibility.

做好以上四點，可以透過參加品牌認證計劃如GS1 HK的「貼心企業嘉許計劃」 ，獲得嘉許，提升

消費者信心！

Hear from “Consumer Caring Companies” 獲嘉許品牌分享:

“

We put consumers at the centre, leveraging

advanced

technology

deliver

Over the past nine years in Hong Kong, we have

remained steadfastly committed to crafting quality

experiences. This recognition encourages us to

products with care. We are grateful to have received

further

GS1 HK’s recognition and will continue to serve every

quality

truly

“

caring

strengthen

to

management,

customer-focused design and service excellence.

我們從消費者角度出發，並善用科技，提供最全面及窩心體 驗。獲得這個嘉許是對我們提供貼心服務的鼓舞，我們將繼 續努力，以更嚴謹的品質管理、更貼近需要的產品設計及更

”

周到的服務，為每位顧客打造安心舒適的睡眠體驗。

Casablanca

Contact us to learn more 聯絡我們了解更多

customer

with

integrity

and

dedication

while

reaching out to more people.

自9年前進駐香港開始，我們一直用心做好產品，希望將最 優質的好產品帶給有需要的人。非常感謝GS1 HK的專業認 可，我們會繼續將貼心、誠信、用心融入日常營運上，用心對

待每一位客人，並希望透過嘉許將品牌發揚光大，讓更多人

”

認識我們。

Youpin Development 皇臻品禮坊 32

GS1 HK in Review

Trusted Data: A Competitive Advantage in the AI Era AI時代，可信數據是競爭力?

As shoppers increasingly turn to AI for product recommendations, retailers are racing to appear in chatbot results. Shoppers are expected to spend $8 billion this year after AI agents direct them to retail sites, according to Juniper Research.

隨著消費者愈來愈頻繁地使用AI尋找產品建議，零售商正積極爭取在聊天機器人的推薦結果中獲得曝光。根據Juniper Research預測，今年消費者在AI智能代理引導至零售網站後所產生的消費支出，將達80億美元。 When data is inaccurate, incomplete, or inconsistent, even the most sophisticated AI systems cannot produce reliable results. Trusted Data is therefore the foundation for realizing AI’s true value.

To

ensure

your

products

to

be

found,

understood,

and

recommended by AI, brands must start with trusted, standardized data. GS1 standards, including barcodes, provide products with a unique digital identity, enabling AI to accurately identify “what is it”.

Through structured, machine-readable data, GS1 helps create the trusted foundation that empowers smarter AI recommendations

如果數據不準確、不完整或缺乏標準，再先進的AI 也無法產生可靠結果。要發揮AI真正價值，關鍵在 於建立可信數據（Trusted Data） 。

所以，品牌要確保消費者能於AI上發現您的產品， 首先要有可信的數據。在AI世界，GS1標準如條碼

是產品的數碼身份證，讓AI能夠準確知道「這是什

麼」 ，為AI提供結構化、機器可讀的可信數據，做出 更精準的推薦與決策。

and better business decisions.

“

The new paradigms of agentic commerce will require increased trust in every step that is taken on the consumer’s behalf. Standards like those from GS1 are critical to identify products and ground the models.

代理型商務 (agentic commerce) 所帶來的新模式，代表系統在每一次幫消費者做決定時，都需要建立更高的 信任。全球標準如GS1標準有著關鍵作用，可以準確識別產品，為AI系統提供可靠的基礎。

Fabrice Caillette, Sr. Director of Engineering for Google Commerce, Google

Identification 產品識別

is the digital foundation 是AI理解產品的第一步

Structured data 結構化數據 unlocks AI at scale 讓AI能發揮更大價值

Standards 全球標準

enable interoperability and trust 建立互聯互通與可信協作 Contact us to learn more 聯絡我們了解更多

33

”

GS1 HK 活動日誌

GS1 HK Calendar 2 - 4 SEP

5 SEP

ASIA FRUIT LOGISTICA

[Government-funded Programme - GSF] ESG Course: Certificate in

(GS1 HK will join as speaker at traceability session,

Sustainable Finance

GS1 HK是演講嘉賓之一，將參與追蹤追溯討論環節)

[GSF綠色和可持續金融培訓先導計劃] ESG課程｜可持續金融證書課程

17 SEP

18 SEP

[HKTDC T-box Workshop 工作坊]

[Seminar] EU Market Readiness: Operationalizing Digital Product

AI & Robotics: Shaping the Next Generation of Smart Supply Chains

Passports & Supply Chain Traceability

「智慧供應鏈 - AI與機器人應用新趨勢」

12 - 14 OCT

[World Retail Lab Asia 2026

[研討會] 迎接歐盟新規要求：數碼產品護照(DPP)與供應鏈追溯

6 NOV

16 - 17 NOV

GS1 HK Summit 2026

Asian Logistics, Maritime and Aviation Conference (GS1 HK

香港貨品編碼協會高峰會2026

(GS1 HK will join as speaker, GS1 HK將參與討論環節)

co-organises the “SCM & Logistics” Forum)

亞洲物流航運及空運會議 (GS1 HK聯合舉辦「供應鏈管理及物流論壇」)

19 NOV 2026 Hong Kong ICT Awards: Smart Mobility Award

Upcoming Events 即將舉行的活動

2026香港資訊及通訊科技獎「智慧出行獎」頒獎典禮

Innovation Glory Awaits! 年度創科榮譽 即將揭盅！

Steered by the Digital Policy Office and organised

by GS1 Hong Kong, the Hong Kong ICT Awards: Smart Mobility Award Presentation Ceremony will take place on 19 November 2026. The award recognises outstanding innovations in smart tourism, smart

logistics

and

smart

transport.

Winning

projects are selected through a rigorous judging process and will compete for Gold, Silver and Bronze Awards, Certificates of Merit, as well as the Best Use of AI Award!

由數字政策辦公室策動，香港貨品編碼協會(GS1 HK)籌辦的香港 資訊及通訊科技獎「智慧出行獎」頒獎典禮將於2026年11月19日

舉行，表揚智慧旅遊、智慧物流及智慧交通領域的傑出方案。獲獎

項目經嚴格評審選出，角逐金、銀、銅獎、優異證書及「最佳人工智 能獎」等殊榮！

Join us to witness the champions emerge and celebrate innovation excellence!

Contact us to join the Award Presentation Ceremony. 想親身見證王者誕生、感受本地創科成果的非凡實力？ 歡迎聯絡我們參加頒獎典禮。

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Supporting Bureaux:

GS1 HK Summit 2026 Powering the Future with D.A.T.A Digitalisation • AI • Transparency • Assurance 06 November 2026 (Fri)

HKCEC S200 Series

9:00 am - 6:00 pm

English (Cantonese for selected sessions)

Host

Guest of Honour Mr Roy Ng Chairman GS1 HK

Keynote Speaker Mr Hervé D'Halluin

Ms Mable Chan, JP

RFID & Traceability Strategic Initiative Group Leader Decathlon

Secretary of Transport and Logistics The HKSAR Government

Officiating Guests The Hon Jeffrey Lam, GBM, GBS, JP

The Hon Shiu Ka-fai, BBS, JP

Member of Executive Council The HKSAR Government

Member of the 14th CPPCC National Committee & Legislative Council The HKSAR Government

The Hon Duncan Chiu

Captain the Hon Lothair Lam

Member of Legislative Council The HKSAR Government

Member of Legislative Council The HKSAR Government

Award Presenters Ms Lillian Cheong, JP

Mr Daniel Cheung, JP

Under Secretary for Innovation, Technology and Industry The HKSAR Government

Acting Commissioner for Digital Policy Innovation, Technology and Industry Bureau The HKSAR Government

Distinguished Speakers

Ms Anna Lin MH, JP, FCILT, FHKIM GS1 HK

Dr. Toa Charm Hong Kong IoT Industry Advisory Council of GS1 Hong Kong and Data & AI Literacy Association

Mr Anson Bailey

Mr Philippe Chan

KPMG China

YouGov

Contact us to learn more (T: +852 2863 9740 | E: corpinfo@gs1hk.org)

Dr Heidi Ho GS1 HK

and more!