be yourself with us
index The Brand p. 5 Made in Italy p. 12 Rinascimento's plus p. 15 Fashion is global p. 17 Rinascimento store p. 19 Shopping experience p. 27 Omnichannel services p. 29 Omnichannel communication p. 31 Advertising & events p. 33 Editorials p. 36 Location "sale-or-return" formula
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Location "fits you" formula
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The brand The Rinascimento brand was born in the year 2000, it immediately distinguished itself by offering sophisticated and contemporary fashion products made for glamorous, independent women aware of their femininity, while always being up-to-date on the latest fashion trends. The business proposal offers a style that is in constant evolution, verging on a concept of contemporary totallook, fierce and accessible, which claims with every detail a great passion for beautifully crafted pieces made explicitly for the female universe.
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feminine
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glamour
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up-to-date
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Made in Italy From styling to design, to the physical manufacture of each clothing article, Rinascimento collections praise themselves in the Made in Italy label. The clientele is given access to the quintessential Italian quality and style that is universally recognzied, without having to relinquish competitive prices. The Rinascimento stores offer market-researched and versatile collections able to renew themselves weekly and satisfy even the most demanding clients. From fashion trends to store, the journey has never been so short.
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Rinascimento's plus In just a few years the brand has conquered both retailers and public becoming an ambassador of the Fast Fashion Made in Italy. The peculiarities that have made the brand distinguishable and appreciated in a evermore crowded market arena are: • the Italian manufacturing, which means quality for the consumers; • the restocking rapidity in stores; • the ability to react in real-time to market demands; • the capability to ride the “here and now” emerging trends; • the virtuous connection between the internal styling offices of the company and the manufacturing; • the excellent value for money; • the creativity and variety of the products are able to satisfy and gratify even the most demanding customer.
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Fashion is global The fast success, proven by the continued expansion on the market, sees Rinascimento existing globally. With 17 wholesale distributors worldwide, 7000 points of sale in department stores spread over 90 countries, 61 Rinascimento stores, 38 Rinascimento stores Fits You and an Official Online Boutique.
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Rinascimento store The retail concept is conceived to offer a unique customer experience, characterized by warm welcome and femininity: sophisticated furnishings, soft and subdued tones and an elegant display layout to create a pleasant and cosy feeling.
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Shopping experience Always close to the customer, Rinascimento elevates the shopping concept, transforming it into an opportunity for dialogue and mutual exchange with its customers. Weekly changing theme walls are presented by the Rinascimento visual professionals on the basis of real insights on the purchasing preferences of customers and on the constant monitoring of internationally emerging fashion trends. The same attention is given to window dressing, real emotional stages that guide the collection focus, mixing new arrivals and style tips. A customer-care department, via phone and email, is open daily and supports customers including during the delicate after-sales phase. In order to strengthen involvement and identification with the brand, in 2015 the Rinascimento Card was introduced. This is completely free of charge, and rewards registered shoppers with discounts and exclusive benefits.
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Omnichannel services Book in store The Rinascimento store has no limits anymore! The client with a loyalty program can access a very wide product offer. Through a tablet present in store, she can book the desired products, collect them in the Rinascimento store that she prefers and, only after trying them on, decide whether to proceed with the purchase. Click & Collect The comfort of receiving your online purchase directly in your favourite Rinascimento store! It is a service that has already gained lots of success and that gives the store sales team the opportunity to enrich the client shopping online experience offering items that can complete the outfit and personalized style tips.
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Omnichannel communication From fashion shows to advertising campaigns in major Italian fashion magazines, collaboration with fashion bloggers, weekly newsletters to all registered customers to provide them with first-hand information on events, promotions, news, image catalogues and look-books available both in-store and on the website. A widespread and multi-channel communication strategy, online and offline, to excite and attract consumers, extending customer experience beyond the walls of the store and promoting sales. Involvement continues online, with the very active community. myrinascimento
@myrinascimento
@rinascimento_official
RinascimentoChannel
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Advertising & events The Communication & Marketing Department is always active with investments in advertising in Italian fashion media, to ensure brand exposure in major fashion magazines, on trendy fashion blogs and on specialized websites. Materials and professional consultancy are also available to local affiliates for advertising initiatives.
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Editorials
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Location "sale-or-return" formula All you need is: • A location situated in the city centre or a shopping mall of primary importance with a surface area between 150 and 300 square metres; • premises to be used as warehouse covering between 40 and 60 square metres; • one entrance and at least two shopping windows; • an estimated consumer catchment area of not less than 80,000 inhabitants.
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Location "fits you" formula All you need is: • A location situated in the city centre or a shopping mall of primary importance with a surface areaof 80 square metres; • an estimated consumer catchment area of not less than 30,000 inhabitants.
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www.rinascimento.com Tel +39 051 8658811 abaffoni@teddy.it
via Coriano 58 - Gros Rimini / blocco 97 47924 Rimini (RN) Italia info franchising: retail.teddy.it