Collection n.10

W e are in the heart of M ilan ’ s Most Modern area , P iazza G ae a ulenti , a circular PodiuM that sits 6 Metres above street level . t he square is surrounded by astonishinG buildinGs . t he Most iMPressive is the u nicredit t oWer coMPlex , the tallest skyscraPer in i taly , standinG at 231 Metres tall ( Ph . J ulien r ocheblave )

a luxury eatinG exPerience has landed in M ilan ’ s P iazza del q uadrilatero for the first tiMe . b ehind it all is the intuition of a younG entrePreneur . f orty - seven years old , i talian but M oneGasque by adoPtion , r iccardo G iraudi has shaken uP his faMily ’ s Meat iMPort business . t he interior desiGn , at b eefbar M ilano , is by the PrestiGious architectural firM h uMbert & P oyet of M onte c arlo ( Ph . f rancis a Miand )

i t seeMs like soMethinG froM the future , but it is a Patent froM 1947! f roM the WindoW of his f lorentine Palazzo , s alvatore f erraGaMo observes a fisherMan on the banks of the a rno and invents the ‘ invisible sandal ’. t he fishinG line , that ’ s the idea . “i took a lonG nylon thread , tWisted it and WraPPed it around a ‘ sculPted ’ heel , like the stern of a steaMer .” s o , With a sandal that looks like a Piece of architecture , that year he Won the n eiMan M arcus a Ward , the fashion o scar , and it Was aWarded to a shoe desiGner for the first tiMe

t he P anton c hair by d anish desiGner v erner P anton is the first Plastic chair With a cantilever desiGn , and Made With Just once Piece . t he first sketches date back to 1960, but P anton could not find anyone WillinG to Produce such a difficult ProJect .

M any years later When the son of v itra ’ s founder , r olf f ehlbauM , saW it , he called in a v itra technician , M anfred d iebold , straiGht aWay . W ithout P anton ( the Genius ), r olf ( the coMPany ) and M anfred ( the arM ) the P anton c hair Would never have becoMe a reality

M ore than 1,000 Plant sPecies froM all over the World Make uP the MasterPiece of this Green island in the centre of M ilan . i t is the b rera

b otanical G arden , Which Was oriGinally founded as a J esuit Meditation and cultivation centre . i n the 18 th century , it becaMe a b otanical G arden offerinG advanced scientific education Where Medicinal sPecies could be studied Within its Walls . t oday it is a university MuseuM Where biodiversity is Protected and adMission is free to all ( Ph . G iulio b oeM )

i t is the larGest G othic church in the World , and the reliGious buildinG that houses the larGest nuMber of statues : no less than 3400, in addition to 135 sPires and 70 other fiGures . t he extravaGant M ilan c athedral , Which took no less than 600 years to build , aPtly reflects the creativity and aMbition of the city and , With its claddinG in Pink c andoGlia Marble , rises like the filiGree of a fairytale tiara , thrillinG its observers ( Ph . d ario G arofalo )

d on ’ t take your Mind off the f erraGaMo heritaGe even for a second . t his is the PhilosoPhy M ichele bö b ö nan has adoPted to coMe uP With and desiGn the interiors of all the

l unGarno c ollection hotels , includinG the latest , P ortrait M ilano . t his Was so Much so that M rs W anda f erraGaMo once told hiM : “y ou should have Met My husband , you can ’ t believe hoW Well you Would have Got alonG !” ( Ph . M assiMo l istri )

cardinal federico borroMeo (cousin of the More faMous c arlo b orroMeo ), founder of the Pinacoteca aMbrosiana, attributed this PaintinG to none other than l eonardo di v inci , and the Girl Portrayed Was identified for a lonG tiMe as b eatrice d ’e ste , l udovico il M oro ’ s Wife .

More recent studies lean toWards More Generic attributions , but these controversies have not diMinished the Work ’ s aPPeal , shroudinG the sMall Panel in an aura of Mystery ( Ph . n iccolò r astrelli )

HAPPY SPORT - Fatto a mano in oro etico -

COLLECTION

21

30-31

EDITORIAL

FRANCESCO

Shar ing beauty

MORACE

by Leonardo Ferragamo

23 NOTES Never give up!

by Valeriano Antonioli

A jour ney to the future

PORTRAIT MILANO 34-41 IDENTITY

FRIENDS 26-27 STUDIO FONDAMENTA Conscious spaces

28-29 LUIGI CATERINO The three pillar s of longevity

Milan and design through the lens of Gilda Bojardi

42-45 HERITAGE The histor y of the Milan’s for mer seminar y

by Giovanni Crostarosa Guicciardi

46-53 PERSPECTIVE Michele De Lucchi tells his wor k for the sixth destination

by Lungar no Collection

the essential blend Exclusive fragrance signed by

discover the Ultimate place for lovers of artistic perfume

store locator

www.campomarzio70.it campomarzio70

54-61

74-79

INSIDE

MIXOLOGY EXPERIENCE

The inter ior design project

Let’s find out more about the Ar t of the Cocktail with Sacha Mecocci,

for Por tr ait Milano shown

Vincenzo Civita, Marco Colonnelli

by its fine author Michele Bönan

and Andrea Mauger i

62-65

80-83 BEEFBAR MILANO

STORYTELLING

The new inter national culinar y

Valer iano Antonioli tells us

destination in the hear t of Milan’s

the stor y that no one knows yet

TASTE 66-73 10_11 Culinar y memor ies by chef Alber to Quadr io at the Por tr ait Milano’s restaur ant and bar with garden and

fashion distr ict

TIPS 86-89 PORTRAIT MILANO

90-93 PORTRAIT FIRENZE

94-97 PORTRAIT ROMA

por tico, open from breakfast to after

98

dinner

PORTRAIT MANIFESTO

COLLECTION The Lungarno Collection Magazine N.10 Issue 2023-2024 EDITOR IN CHIEF MATTEO PARIGI BINI CO-EDITOR IN CHIEF TERESA FAVI EDITORIAL DIRECTOR VALERIANO ANTONIOLI MANAGING EDITOR CRISTINA FOGLIATTO PUBLISHER GRUPPO EDITORIALE (ALEX VITTORIO LANA & MATTEO PARIGI BINI) GRUPPOEDITORIALE.COM EDITORS MATTEO GRAZZINI, FRANCESC A LOMBARDI, VIRGINIA MAMMOLI, MARTINA OLIVIERI CONTENT REVIEWER ANNALISA SIBILLO CONTRIBUTORS ALESSANDRO BORGHI, MICHELE BONAN, LUIGI C ATERINO, GIOVANNI CROSTAROSA GUICCIARDI, MICHELE DE LUCCHI, FRANCESC A BEATRICE GAGLIARDI, FRANCESCO MORACE, FEDERICO ROSSI PHOTOGRAPHERS FRANCIS AMIAND, GIULIO BOEM, MARION BUTET STUDIO, MARTINO DINI, DARIO GAROFALO, GIOVANNI GASTEL, GIORGIO GIANGIULIO, MASSIMO LISTRI, NICCOLÒ RASTRELLI, JULIEN ROCHEBLAVE, VALENTINA STEFANELLI COVER THE ELEGANT SEVENTEENTH-CENTURY COLONNADE OF PIAZZA DEL QUADRILATERO AT CORSO VENEZIA 11, PORTRAIT MILANO PH. JOEE WONG ART EDITORS MELANIA BRANC A, CLELIA GIARDINA TRANSLATIONS TESSA CONTICELLI, LANDOOR, THE FLORENTINE ADVERTISING DIRECTOR ALEX VITTORIO LANA ADVERTISING EMANUELA MATTIOLI, ALESSANDRA NARDELLI, STEFANO PAPINI EDITORIAL OFFICE

GRUPPO EDITORIALE SRL VIA CRISTOFORO LANDINO, 2 - 50129 FIRENZE - ITALY PH +39.055.0498097 - REDAZIONE@GRUPPOEDITORIALE.COM WWW.GRUPPOEDITORIALE.COM PRINT BARONI & GORI

FSC_C108815_New_MIX_Paper_Landscape_Black.pdf

1

06/04/23

09:14

COPYRIGHT © GRUPPO EDITORIALE SRL

www.angelacaputi.com ph. alessandrobencini.com

HOTEL LUNGARNO Borgo San Jacopo, 14 Florence 65 rooms and suites

GALLERY HOTEL ART V icolo dell’Oro, 5 Florence 74 rooms and suites

CONTINENTALE V icolo dell’Oro, 6r Florence 43 rooms and suites

PORTRAIT FIRENZE Lungar no degli Acciaiuoli, 4 Florence 37 rooms and suites

PORTRAIT ROMA Via Bocca di Leone, 23 Rome 14 rooms and suites

PORTRAIT MILANO Cor so Venezia, 11 Via Sant’Andrea, 10 Milan 73 rooms and suites

RISTORANTE BORGO SAN JACOPO Florence Florence-River view gour met exper ience

C AFFÈ DELL’ORO Florence Contempor ar y Italian restaur ant

THE FUSION BAR & RESTAURANT Florence Sushi, exotic tapas & cocktail bar

PICTEAU BISTROT & BAR Florence Mediter r anean flavour s and vintage cocktails

LA TERRAZZA ROOFTOP BAR Florence One of the most beautiful rooftop bar s in the Wor ld

10_11 BAR-RISTORANTE-GIARDINO Milan Contemporar y style , Italian taste

BOOKING & INFO - LUNGARNO COLLECTION Bor go S.S.Apostoli, 29- Firenze - Ph. +39 055 27264000 - reser vations@lungar nocollection.com

Quality has been our history since 1949 FLAGSHIP STORE - FIRENZE - VIA TOSINGHI 46/R - E-boutique: www.ilborgo.it

Editorial

COLLECTION

Shar ing beauty ph. Miki Nakano

Leonardo Ferragamo, President of Lungarno Collection

W ith the P ortrait M ilano We had the oPPortunity to elevate our hosPitality exPerience to a level beyond our hoPes ;LIR ZMWMXMRK XLI 7IQMREVMS JSV XLI ½VWX time the inspiration, not only to create a new Por trait, but also in making this historical monument accessible to the Milanese, was immediate, which brought us to conceiving a new, amazing, and exciting destination in its hear t: The Piazza del Quadrilatero.

Since 1565, when founded by Carlo Borromeo, initially as a place where to educate future priests, it became subject to many transformations, from a military hospital to a prison for soldiers followed by many other uses, while always remaining a closed environment.

My family and I are very honoured and

privileged to have had the oppor tunity to add a new chapter to the long history of this extraordinary location and today, following an intense and accurate restoration, the former archiepiscopal seminario has reopened to the city with a new life.

8LI 4SV XVEMX MW E TLMPSWSTL] VI¾IGXMRK not only impeccable and personalized service but offering dwellings of timeless elegance that my family and I truly love.

We aspire to enhance and highlight the unique characteristics and values of where the Por trait hotels reside, where guests may immerse themselves in that special atmosphere.

21

With the Por trait Milano we had the oppor tunity to elevate this experience to a level beyond our hopes and so very happy to share this with so many people, be it our guests, or those simply passing through the Piazza del Quadrilatero.

XX CENTURY AND ONE OF A KIND FURNITURE 4EPE^^S +MERƼKPME^^M &SRETEVXI 0YRKEVRS 'SVWMRM 6 *MVIR^I ƽEMV MX || MRJS$ƽEMV MX ƽEMV MX

Notes

COLLECTION

Never give up!

Valeriano Antonioli, CEO of Lungarno Collection

A fter All the chAllenges And eventful escApAdes , here is the first chApter in our new story , p ortrAit M ilAno When Leonardo Ferragamo asked me to

I’ve happened to have in my hands. After

and creating memorable experiences and

direct his family’s hotel portfolio, which

a few years, I succeeded in assembling a

opportunities.

he had founded in 1995, I had 14 moves

fantastic team and elevating the hotels in the

While these ideas became reality with the

and 30 years of intense living behind me,

0YRKEVRS 'SPPIGXMSR XS ½ZI WXEV WXEXYW EX

conversion of Portrait Suites into Portrait

which had seen me go from Milan to Saint

the time there were four hotels in Florence

Roma and the opening of Portrait Firenze,

Petersburg, Los Angeles and Phoenix, with

and one in Rome), but it was already clear

in 2014 we started to look for possible

various stays in Germany and the United

that there was the need for a top-tier brand

connections between Portrait and other big

Kingdom along the way. From Arizona, the

rich in content that could be replicated and

cities. Portrait Milano was the product of

½REP FEWI MR E QENSV VITPEGIQIRX STIVEXMSR - recognized in other cities. Hence, the creation XLMW VIWIEVGL [LMGL [EW ½REPP] MREYKYVEXIH was ready to come back to Europe. My wife

of the Portrait brand in 2013. ‘Portrait’ is

in December 2022 after nearly 10 years of

and I wanted our daughters to grow up in

an encounter between two portraits: that

HMWGSZIVMRK XLI LSWX QSRYQIRX XLI JSVQIV

Italy and for them to fall for our culture and

of the guest and the host city. The pillars of

Bishop’s Seminary), and opened to the public

beauty. Florence was the perfect solution and

its success would be a city centre location,

not only as a hotel, but as a piazza destined

Lungarno Collection was the right challenge

KIRIVSYW WTEGI MR XLI WYMXIW TIVJIGX JSV

to become a hub of life and events in the

for me; I’ve always enriched my life with

families too) and exceptional personalized

heart of Milan’s fashion district. It’s a story of

new experiences, transforming whatever

service aimed at optimizing the guests’ stay

when reality surpasses the dream!

23

Atelier Parfumèide @J ,fÊ,

ATELIER PARFUMÈIDE Firenze - Pietrasanta www.parfumeide.it

friends Francesca Beatrice Gagliardi and Federico Rossi Luigi Caterino Francesco Morace

PORTRAIT

Fr i en d s

COLLECTION

Conscious spaces Francesca Beatrice Gagliardi and Federico Rossi Architecture means building a Space that can have a positive impact on those who experience it. In our architecture, the structure tracks the space, organizes the program and generates the building. Every TVSNIGX HIVMZIW JVSQ E WTIGM½G WXYH] JVSQ ER analysis of the contest - political-economic, legislative, real estate and environmental - and begins with a dialogue that evolves during the process, as was the case for 1EVME 7SPI *IVVEKEQS´W ¾EKWLMT 73 0) Studio, which looks out onto the Portrait Milano courtyard. With Sole we discussed the principles that she wanted to introduce

F rancesca B eatrice G aGliardi and F ederico r ossi are the Founders oF FONDAMENTA, an architecture Firm in m ilan , which manaGed the FlaGship project For so-le s tudio , m aria s ole F erraGamo ’ s jewelry Brand

to the jewelry world, turning it into space.

For her, pieces of jewelry are organisms that follow principles, such as the deformation of matter, distortion and illusion. The intention was to delve into the relationship between the display cabinets and the items on display through designing the space generated by the three-dimensional surfaces of the

A LITTLE-KNOW

AN ARCHITECTURE-

display cabinets themselves within which

OR SECRET

THEMED WALK IN

XLI FSHMIW PMKLXP] ¾SEX GSRUYIVMRK XLI

A MILAN-BASED

FAVOURITE

PLACE IN

space. The wooden sub-structure of the

THE CITY

CRAFTSMAN YOU

We suggest taking

MUSEUM IN MILAN

MILAN THAT’S

display cabinets was crafted by Contrada

SHOULD KNOW

a wonderful walk

Fondazione Prada. An

degli Artigiani, a center of excellence for

Jacopo Foggini, who

along via Quadronno

the social inclusion of young people who

shapes methacr ylate

and personal situations in an example of

in the fall, without to make free objects. forgetting to pop Born in Turin, into the Oriana

advanced and aware craftsmanship, the

Milanese by choice

are experiencing hard social, economic

DEAR TO YOU urban, multidisciplinar y, The Mincio experimental and swimming pool educational hub. We

designed by

really love the movie

Pier luigi Ner vi (the

programming and

tailor of reinforced

product of our time: a combination of

Thomas Demand’s

concrete), with its

manual traditions and innovative technology

Processo Grottesco

roof that leans on

Fallaci gardens

GSQFMRIH [MXL HMKMXEP XIGLRMUYIW

top of the light

26

ph. Mikael Olsson

t he architects F rancesca B eatrice G aGliardi and F ederico r ossi , Both studied at the a ccademia di a rchitettura di m endrisio , s witzerland . i n 2016 they Founded the Firm F ondamenta

Fr i en d s

COLLECTION

The three pillars of longevity Luigi Caterino %KMRK [IPP MW UYEPMX] SJ PMJI %ZSMHMRK ER unavoidable process is impossible, but the passing of time can be achieved to the best of one’s possibilities.

That means having as much energy as possible for business, your family and friends, and sport. It’s not about extending your life, but broadening the

c old , detox , awareness . t alkinG Beauty with l uiGi c aterino , ceo oF l onGevity s uite , chosen By p ortrait m ilano as partner For the hotel ’ s wellness oFFer

TIVMQIXIV SJ ]SYV UYEPMX] SJ PMJI *VSQ this point of view, psychology plays an essential part.

The unachievable beauty and perfection models that have been recommended to us for years are frustrating. Beauty is balance, as well awareness of one’s body and its imperfections, which can certainly be improved, but not removed.

Aspirations should not be aimed at being perfect; it’s more important to feel beautiful without seeking external EJ½VQEXMSRW 8LMW TVSGIWW [LMGL MW mental more than anything else, also third millennium. But time doesn’t entail

YOUR PERSONAL

MILAN IN A

VIUYMVIW XMQI XLI XVYI PY\YV] SJ XLI

COCOON

SINGLE IMAGE SOMEWHERE

The city’s skyline,

LONGEVITY SUITE

My routine:

hours for ourselves. I always recommend SPECIAL (and I apply this golden rule to myself The Museo del

[LMGL MW UYMGOP]

Cold, detox,

wor king out

changing and

awareness: these are

without eating

too) a little daily routine: 15 minutes,

Novecento, in the

now resembles a

the three pillar s of a

fir st, a cold shower

but even 5 minutes or more if you can,

hear t of Milan. It’s

mosaic with its

method that combats

and breakfast with

beautiful 19th-

inflammation, which

my family. I tr y

centur y buildings

are responsible for

to reconcile self-

aging, and enables us

care with time for

dedicated to some me time. To meditate, where I go to escape do yoga or just eating a slow breakfast, the chaos of the city something that makes you happy and

and fill my eyes with

and contemporar y

that makes you think I’m the most

beauty and ar t

skyscraper s. Tradition to gain awareness and balance with our selves and innovation

important person for me.

That’s the secret.

and with the wor ld

28

my loved ones.

It makes me feel good

l uiGi c aterino ceo oF l onGevity s uite

Fr i en d s

COLLECTION

A journey to the future Francesco Morace 8LI GSRGITX SJ PMUYMH WSGMIX] GSMRIH F] &EYQER twenty years ago is evaporating and we are all in danger of becoming gasbags because of social media and of being manipulated by the technocrats’ niche. What can we do? We can rediscover our humanity and emotional ability to be together and share. Which is why I am pleased to see that consumption is becoming a phenomenon in which our human characteristics

Francesco morace is considered to Be a Guru in the

are emphasized.

Field oF socioloGy oF consumption . with his Future

Tourism, meant as a shared or personal adventure, will become more and more

concept laB Firm , he is an expert in anticipatinG

important in people’s dreams and in the

the major chanGes that inFluence the market and companies ’ choices in the medium and lonG term

TSWWMFMPMX] SJ JYP½PPMRK XLIQ - FIPMIZI XLEX WIVZMGI and exclusivity will still be crucial in the future PY\YV] LSWTMXEPMX] ½IPH FYX E ZEVMEFPI XLEX - describe as ‘more cultural’ will add to it: living in contact with nature or longing to assimilate cultures that are not dominant in order to experience pleasure and knowledge.

We will pay attention to the more immersive aspect of the experience as opposed to ‘hit-

FAVORITE

and-run’ tourism. We will enjoy a richer and

WRITERS

THE FUTURE THE GASSY SOCIETY

deeper travelling experience, more engaging

WALKS IN MILAN

I am a serial book

and authentic at the same time. Travelling will

I love walking across

reader. Above all, I

be more like a treasure hunt, making room for

neighborhoods. In

love Philip K. Dick and

our passions. Even my wife and I- we have been

mine, Porta Venezia, I

Hugo Pratt, a true

living and working together since the day we

walk to the Gardens

met in college- have been dreaming of travelling

where there was

around the world as soon as we are less busy…

even a zoo once.

legend. The adventures freedom is limitless. We are of Corto Maltese, in danger of letting social

Perhaps not in 80 days, probably in a year by

Now it makes the

of anthropological

enjoying experiences such as the Trans-Siberian

ideal venue for

journey, have always

railway and by using all the means of transport

exhibitions and

inspired me

possible.

events

his experiences

30

We have gone from needs to desires and then to whims, because of the wrong assumption that

media transform us into gasbags, cutting off all ties with the community. I tackle this issue in my latest book

I am not afraid of EVXM½GMEP MRXIPPMKIRGI but rather of human stupidity.

(Francesco Morace, Futuro + Umano, Egea 2018)

F rancesco m orace , a n eapolitan socioloGist transplanted to m ilan , has Been scrutinizinG the Future or at least tryinG to imaGine it since 1989 ( ph . v ito m aria G rattacaso /luz)

bar tolini

VIA DEI SERVI, 72R 50122 FIRENZE Tel. +39 055 291 497 www.bartolinifirenze.it

HERITAGE C

O

L

L

E

C

T

BY GIANNI CINTI

I

O

N

portrait milano Milan and design through the lens of Gilda Bojardi The history of the Milan’s former seminary by Giovanni Crostarosa Guicciardi Michele De Lucchi tells his work for the sixth destination by Lungarno Collection <PM QV\MZQWZ LM[QOV XZWRMK\ NWZ 8WZ\ZIQ\ 5QTIVW [PW_V Ja Q\[ ÅVM I]\PWZ 5QKPMTM * VIV Valeriano Antonioli tells us the story that no one knows yet

PORTRAIT

I dentity

COLLECTION

Mil a n c a l l s for desi gn Gilda Bojardi talks us through her city T exT T eresa F avi

Editor of Interni magazine, Gilda Bojardi had the calling to invent an event that has brought Milan to life in a celebration of design, architecture and creativity since 1990. She lives in central Brera.

You’re famous all around the world as being the creator of FuoriSalone.

C hieF ediTor oF I nternI sinCe 1994, G ila B ojardi is also Founder oF F uori s alone , whiCh sTarTed experimenTally in 1990 and is held every year in m ilan in a pril , durinG The esTaBlished s alone del m oBile

Where did the idea come from?

It came about as an Interni event in 1990, when the September date for Salone del Mobile was moved to April.

I liked the idea of coordinating and bringing together everything new that

disused factories, which for a whole

was happening in the design world.

week become exhibition districts with

When we talk about design in

a huge appeal, not only for “design

Italy, everything always comes

people”, but also for international

back to Milan, the true capital of

trendsetters, designers and trade

this phenomenon. Is that also why

professionals.

FuoriSalone started here?

This year, FuoriSalone can rely on

It’s a phenomenon that complements

another location, Portrait Milano.

the established Salone del Mobile, a

What makes this place so special?

model that has been copied worldwide,

It’s special because this wonderful place,

yet one that remains unparalleled.

which is historically, architecturally and

It occupies entire parts of the city,

culturally important for Milan, is part of

from the usual showrooms to more

the image of an inclusive city that’s open

distinctive places like museums and art

to the vast, spectacular and must-visit

galleries, without overlooking ‘unusual’

happening of FuoriSalone.

spaces such as workshops, depots,

It’s the third year that we’ve used the

34

F uori s alone 2023, A udI H ouse of P rogress At P IAzzA del Q uAdrIlAtero , p orTraiT m ilano

35

F uori s alone 2016, v elasCa T ower

36

37

F uori s alone 2021 aT The B rera B oTaniCal G arden

F uori s alone 2006, p alazzo m arino

“F uori s alone oCCupies enTire parTs oF The CiTy , From The usual showrooms To more disTinCTive plaCes like museums and arT Galleries , wiThouT overlookinG ‘ unusual ’ spaCes suCh as workshops , depoTs , disused FaCTories , whiCh For a whole week BeCome exhiBiTion disTriCTs wiTh a huGe appeal , noT only For desiGn people , BuT also For inTernaTional TrendseTTers , desiGners and Trade proFessionals ”

F uori s alone 2015, u niversiTy oF m ilan

MILAN’S OUTLET JUST 15 MINUTES FROM MILAN DOWNTOWN. 150 STORES WITH UP TO 70% OFF ALL YEAR ROUND.

0DULQD $EUDPRYLþ

G ilda B ojardi porTrayed wiTh some iConiC FiGures oF arT and desiGn .

F rom Top CloCkwise : m arina ) *:)57>1ȍ - <<7:- ; 7<<;);; p hilippe s TarCk , a lessandro m endini , r ossana o rlandi , m iChele d e l uCChi , r oss l oveGrove

40

F uori s alone 2016, a rCo della p aCe

former bishop’s seminary in corso

and architrave appearance has been a

new for FuoriSalone 2023?

Venezia for FuoriSalone by Interni and

metaphor for the city’s dual vocation,

This year, we’ll be talking about Interni

this year Portrait Milano will host the

considering the hundreds of design

Design Re-Evolution in four locations:

Interni Design Re-Evolution exhibition

stores and showrooms and fashion

the University of Milan, Brera Botanic

ERH IZIRX E VI¾IGXMSR SR HIWMKR F]

boutiques that have emerged in the

Gardens, Portrait Milano (with Audi

Gabriele Chiave and Controvento about meantime.

House of Progress) and Eataly Milano

evolutionary thinking that can promote

Which area or place best embodies

Smeraldo. The theme is a multitude

better interaction between humans and

0LODQ³V DI¼QLW\ IRU IDVKLRQ DQG

VI¾IGXMSR SR IZSPYXMSREV] XLMROMRK EW

the environment.

design?

a project tool that can activate the

Milan’s vocation for design and

Without a doubt, the Quadrilatero della

necessary synergies between varied

fashion runs in the veins of the

Moda, between via Monte Napoleone

knowledge and stimulate virtuous

Ferragamo family comes through

and via Manzoni, San Babila and corso

MR¾YIRGIW RI[ MHIEW XS YWI ERH

in the art project at Portrait

Monforte, as well as all the neighboring

regenerate local area, products in a

Milano, which focuses on Salvatore

streets that changed the perception of

broad sense (from objects to vehicles,

Ferragamo’s patents. Is there a story the morphology of Milan in this blend of

material inventions and fashion) and

that encapsulates the city’s dual

fashion and design.

new living spaces.

vocation?

Where in Milan do you feel the

Your favourite places in Milan?

I like to remember it with the 152

fullest sense of belonging?

Adi Design Museum, Fondazione Prada

granite columns that mark the double

Via Solferino, where I live, and the

and Triennale Milano, as well as Fioraio

loggia in the old courtyard. They

University of Milan, where I studied and

Bianchi Caffè, Marchesi in via Monte

contributed towards calling “Milan, the

which has hosted our exhibition event

Napoleone and Portrait Milano: each

city of columns” in Taine’s Voyage in

for FuoriSalone since 2008.

provides comfort, social settings, focus

Italie (1876). From then on, that paired

What are the main focus and what’s

and service in a different way.

41

A mong the reforms proposAls

by C Arlo b orromeo during C ounCil of t rento wAs the founding of seminAries for the eduCAtion of priests . w hen he wAs Appointed b ishop of m ilAn , he devoted his energies to the founding of the seminAry whiCh todAy houses

m ilAn ’ s p ortrAit

42

Portrait Milano

COLLECTION

A place that leaves a mar k The history of one of Europe’s oldest seminaries, today the home of Portrait Milano t ext g iovAnni C rostArosA g uiCCiArdi - i llustrAtion m elAniA b rAnCA

I was pleasantly surprised when Leonardo Ferragamo told me that he planned to bring back to life such a special building - the rooms and cour tyards of the seminary on corso Venezia - by providing a new meaning to its original function as a place that welcomed and left a memorable

C Arlo b orromeo Considered beAuty to be A sourCe of inspirAtion . h e wAnted A building designed to AffeCt people ’ s lives .

A nd it is of greAt Comfort to know thAt , After so mAny Centuries , this plACe is bACk to welComing guests And leAving An indelible mArk on them

impression on all those who stayed there. It so happened that I had just

the Spanish rule over Milan, a period

defeated by Charles V, King of Spain and

got back from a trip to Trento, the

which is often overlooked but actually

Emperor of the Holy Roman Empire.

city that hosted the famous Council,

lasted nearly two centuries, star ting

The ruler of the empire on which the

which led to the construction of this

from the Battle of Pavia in 1525, when

sun never set was succeeded by his

monument, one of Europe’s oldest

Spain and the Habsburg Empire forced

son Philip II, who governed Milan at the

seminaries, the one that would be taken the French to abandon the Duchy of as a model to build all seminaries from Milan, which they had been occupying

time when the seminary was built.

then on: in the 1500s, in fact, Milan -

for several decades. Milan, in fact, having

XLIVI [EW E WMKRM½GERX VIPMKMSYW IZIRX

which would later become the city

lost its political autonomy in the late

that marked the advent of what was

of architecture and design - already

1400s - with the fall of Ludovico il

not a mere architectural project, but a

explored new directions and paths. The

Moro (of the House of Sforza) who

new institution: the Council of Trent,

former archbishop’s seminary is one

had misplaced his trust in Charles

held between 1545 and 1563. The

of those places whose extraordinary

VIII, King of France - came under the

response- although late in coming- to

beauty is fur ther enhanced by learning

*VIRGL HSQMRMSR ½VWXP] [MXL 'LEVPIW

the upheaval caused by Mar tin Luther’s

about its history.

VIII and then with Louis XII and Francis

Protestant Reformation. The German

We need to go back to the years of

I, the King who fought against and was

friar was banished from the Holy

43

While this was the geopolitical situation,

Ex hibitions

COLLECTION

Portrait Milano

COLLECTION

Roman Empire by Charles V in 1521,

½VWX XMQI MX [EW IWXEFPMWLIH XLEX MR SVHIV

JSYV ]IEVW EJXIV LMW JEQSYW 2MRIX] ½ZI

to become a priest, it was necessary

Theses of Wittemberg, which led to

to receive a college education, with a

the Reformation. While many of these

strong spiritual basis and a focus on

theses were mere theological opinions,

religious culture. As soon as Borromeo

many others severely condemned the

was appointed Bishop of Milan at the end

corruption that permeated the Catholic of the Council in 1563, he devoted his Church, which is why the Council

energies to the founding of a seminary

had to act on both the doctrinal and

and, after a shor t time in temporary

disciplinary front. And that’s when

premises, this great monument, which

Carlo Borromeo, the future Bishop

today houses Portrait Milano, Milano, opened its

of Milan and nephew of Pius IV, IV,

doors in 1569. Carlo Borromeo - whose

YRHIV [LSQ XLI 'SYRGMP´W ½REP TLEWI

family coat of arms, Humilitas, appears

was held, came into play. He was the

in many of the seminary’s spaces - took

one whom - although he had not been

an active par t in the building’s design.

ordained bishop yet and, thus, was not

He planned for it to be located in a

SJ½GMEPP] QIQFIV SJ XLI 'SYRGMP 4MYW

central position, near the Duomo, and yet

IV turned to for the reforms in the

hidden and secluded, with the windows

Church. As the younger son in the

giving onto the inner cour tyard rather

family, he was initiated to a career in the than onto the streets, in order for the Church - which had a more political

young seminarians not to be distracted

than religious nature back then - but he

from their studies. He wanted the

was soon deeply affected by the crisis

spaces to be large and healthy, pleasant

that the Church was facing and felt

and comfor table, and beautiful, as he

the urge to respond to the challenge

considered beauty to be a source of

posed by Protestantism. A response

inspiration and a formative experience in

which required the involvement of

itself. The building was a place of transit,

the Church of Milan, which had good

but also designed to affect people’s lives.

organizational ability, a legacy of Saint

A place where people were welcomed

Ambrose who, before becoming Bishop

and educated, both intellectually and

SJ 1MPER LEH WIVZIH EW E LMKL SJ½GMEP SJ

spiritually, and when they left, they would

the Roman Empire. And there was no

carry the memory of it with them for

one who could be relied on more to

the rest of their lives. And it is of great

deal with disciplinary decrees than such

comfor t to know that, after so many

E VMKSVSYW ½KYVI EW 'EVPS &SVVSQIS

centuries, this place is back to welcoming

Among the reforms introduced by the

guests and leaving an indelible mark on

Council was the founding of seminaries

them after only a few days, because of its

for the education of priests. For the very

beauty, architecture and fascinating history.

THE PAST AT A NEW PACE I nsIde M Ilan ’ s forMer seMInary , the sIxth destInatIon by l ungarno C olleCtIon Is an urban pIazza that ’ s open to the CIty t ext M IChele d e l uCChI

t he hand and MInd of M IChele d e l uCChI were the rIght ones to seal the transItIon of thIs plaCe froM Its prIvate and Closed nature to an open plaCe , MakIng the past CoexIst wIth the future perspeCtIve

I tinerar y

COLLECTION

thIs plaCe has experIenCed for the fIrst tIMe a realIty that saw the transforMatIon of Its Internal Courtyard Into a square (p Iazza del q uadrIlatero ) open and praCtICable

48

Portrait Milano

COLLECTION

M IChele d e l uCChI ,

We live in a country that vaunts an

the Renaissance, which Charles Borromeo

extraordinary wealth of history and old

commissioned in the seventeenth century

buildings. It almost seems like the old

as the Seminary of Milan SRI SJ XLI ½VWX

dominates the contemporary to the point of

in the Church’s history. Keep your eyes on

making us feel bridled by the past. And yet, it

the map and you’ll realize that this same

aMdl CIrCle, was

is the biggest opportunity we have because

place forms an exceptionally large square

behInd the restoratIon

SYV EFMPMX] XS XYVR LMWXSVMG IHM½GIW MRXS

with an equally square courtyard at its core.

places linked to modern life and prospects

It’s a quadrilateral in the Quadrilatero!

due to a formula based on dialog with the

It was designed as such so that all the

superintendencies, city councils and permit-

VSSQW ¾S[IVFIHW ERH HSVQMXSVMIW [SYPH

issuing systems is an exemplary method

face onto this wonderfully large courtyard

globally. We applied this methodology to

surrounded by columns. If you look closely,

a place in Milan that will come as a

you’ll also notice two peduncles, which

surprise to many. We’re talking about a

protrude out from the large square plan

PEVKI WXVMOMRK ERH QEKRM½GIRX FYMPHMRK set in

towards corso Venezia and via Sant’Andrea

the famous crisscross of luxury streets

respectively. These two entrances now

between via Monte Napoleone, piazza San

allow a shortcut at last through the

Babila, corso Venezia, via della Spiga and via

Quadrilatero della Moda from corso

Sant’Andrea.

Venezia to via Sant’Andrea and have

In order to understand where we are and

renamed this almost metaphysical stone-

just how spectacular this place is, you need

paved courtyard, with its silent expanse,

to visualize the city from above on a map.

as Piazza del Quadrilatero. Not only a

You’ll see it right there, at the very heart of

surprising cut-through, but also a new

the city, which is known all over the world as

gathering place for the world of fashion, the

the Quadrilatero della Moda. It’s a majestic

contemporary and the past.

and impressive old palazzo, originally dating to 8LI TIVJIGX TPEGI XS JYP½P SYV RIIH JSV WLEVIH

49

wIth hIs desIgn and arChIteCture fIrM

of the real estate CoMplex that now hosts p ortraIt M Ilano

t he Courtyard Is now a MeetIng poInt between two streets CharaCterIzed by dIfferent attItudes : Corso v enezIa , and Its speed and dynaMIsM , a long route that leads froM the suburbs to the heart of the CIty , and vIa s ant ’a ndrea , wIth a More reserved and CoMposed nature , dedICated to shoppIng

experiences, the success of this palazzo lies in the fact that the hotel, restaurant, bar and boutiques all look out onto the Piazza del Quadrilatero not for their own sake, but to give shape to a vibrant space, where people meet and exchange ideas in full Milanese spirit as a city that never WXERHW WXMPP - QSZIH XS 1MPER ½JX] ]IEVW EKS and in all that time I have always watched in awe at how (and how much) Milan has changed and continues to change. We are in the metropolis that best represents Italy internationally for its singular ability to absorb

meditation took place. The courtyard and

incredible contributions of technology and

the palazzo have witnessed extraordinary

the market and turn them into new lifestyles,

moments of history over the centuries

while maintaining the baseline of the place’s

as a war hospital, a warehouse, military

history and identity, because nobody knows

barracks, a ministry, a prison and as a tram

how to hold the contemporary and the

depot at night. Now, its columns, cornices,

extraordinary centuries-old past together

doorways and monumental staircases set an

like the Milanesi do. Portrait Milano is the

extraordinary scene as the perfect setting for

essence of this uniqueness. It’s also full of

21st-century events.

secrets because, beyond the central piazza,

When I draw this building with its arches and

little courtyards and gardens still exist that

porticoes, I always show it full of people. I

escaped changes to the neighborhood and

picture them as they walk through this place,

city down the centuries. The building is made

not only to discover its ancient magic, but to

up of two porticoes, one on top of the

experience contemporary living in an ancient

SXLIV SR XLI KVSYRH ¾SSV ERH SR XLI ½VWX

place. That is the wonder that we can create:

¾SSV EHSVRIH F] HSYFPI GSPYQRW [LIVI

putting the past in touch with the present.

52

Portrait Milano

COLLECTION

A m a g i c al balance My interior design project for Portrait Milano: consistency, class and genius loci T exT M ichele Bö nan

Nine years ago, when I crossed the threshold of Milan’s former archbishop’s WIQMREV] JSV XLI ½VWX XMQI - [EW PIJX breathless.

What struck me was that this place, one of the most fascinating in the whole of the city, had remained a secret and

F lorenTine archiTecT and inTerior designer M ichele Bö nan is renowned For his renovaTion and decor projecTs . F roM privaTely owned hoMes To BouTique hoTels and even superyachTs , he Brings luxury i Talian liFesTyle To each oF his projecTs all over The world

almost forgotten for years, despite being located at the heart of such a popular and well-known neighborhood. I’m now understandably delighted that this unique building, after a huge amount of

teamwork, has become the new preferred and my involvement in doing the interior destination in town. I’ve always thought design for many Lungarno Collection of it as a gift that Ferragamo has given

hotels; a long-standing partnership, which

to Milan and it was with this idea in mind

began with the opening of the Hotel

that I designed the interiors of Portrait

Lungarno in Florence in 1995 and marked

Milano. Where did I begin? Always with

my debut in the world of hospitality.

the same principle: consistency between

Prior to that, I had worked on privately

the place, the host and the intended use.

owned homes, some of which were

Our hosts are Ferragamo, which meant

truly extraordinary, but never on hotels.

that the experience and elegance of the

It was the cozy and private scale of my

fashion house simply had to prevail, as

work that sparked Leonardo Ferragamo’s

well as the exceptional service, with the

interest for his debut in the hotel segment.

same welcome I experienced at the

It was a leap in the dark for both of us,

family’s own homes. My connection with

but that boutique hotel in step with the

the family actually dates back to both

times began a new era for luxury hotels in

my childhood friendship with Leonardo

Italy. That was when I started to research

54

M ichele B önan wanTed ThaT The TiMeless charMe oF M ilanese hoMes To Be exTended everywhere

( ph . M assiMo l isTri )

55

e norMous c arrara MarBle - clad BaThrooMs and TuBs perFecT For soaking in aFTer a long day Though The sTreeTs oF M ilan

Salvatore Ferragamo’s work, a genius whose story is now world-famous. In order to pay tribute to the “Shoemaker to the Stars” at this prestigious Milanese destination, I chose to tell his story XLVSYKL XLI ½RIWX QEXIVMEPW ERH F] YWMRK QEKRM½GIRX EVXMWER XIGLRMUYIW 'PIEV GPYIW lie in the leather handles and bronzed brass on the doors, the rattan boiserie, the bathrooms mostly in pure white Carrara marble, while others vaunt a of emperors) and Breccia Medicea, a

an elegant city. Every palazzo, old or

type of marble used since Roman times,

modern, and every apartment block

which was particularly valued in the

has entranceways that continue to be

sixteenth century because of the Medici

gloriously manicured with extreme

family, hence the name.

VI½RIQIRX ERH GVEJXWQERWLMT ,EZMRK

Other elements refer to the place’s

always admired this innate style, I wanted

background: the library, the decision to

the timeless charm of Milanese homes

embrace cardinal red as an iconic color

to be extended everywhere. In particular,

and larch JSV XLI ¾SSVMRK MR XLI TYFPMG

it echoes through the boiserie in the

spaces (a humble wood reminiscent of

rooms and suites, crafted from super

the starkness of past seminaries) are

smooth walnut that recalls the work of

examples of an awareness of participating

Gio Ponti and the great architects of the

in the history of this building linked to

golden age of Milanese design.

the Church, culture and hospitality, which

It was no less important, however, to

guided my design plans.

design a place that felt truly like a second

The city also played its part. Milan is

home, welcoming and easy to live in,

ph. Massimo Listri

blend of porphyry (considered the stone

a rchiTecT B önan Blended a syMpaTheTic approach To The raw MaTerials oF The Building wiTh deTails inspired By The ciTy ’ s rich heriTage oF Mid - cenTury design (aaa ph . M assiMo l isTri )

MaTerials evoke a Bygone era oF luxury ( Black lacquer , raTTan , Bronze ) and accenTed wiTh Bold splashes oF red

( here and leFT page ph . M assiMo l isTri )

The TiMeless charM oF M ilanese hoMes is exTended everywhere

( aBove ph . MassiMo lisTri )

60

Beds are dressed in cloud - soFT F reTTe linens

as well as a mirror image of beauty,

the other hotels belonging to the group.

design, service, light, sound, atmosphere

openness and cleanliness. This purpose is

Even more crucial is the fact that the

and service have created a welcoming

pursued through an invisible network

hotel acts as a connector to the magic

place for unparalleled entertainment,

of elements that, even back in the initial

and almost secret garden to the rear, an

culture and hospitality right here. Portrait

plans, incorporated technology, expert

enchanted haven that is accessed from

Milano is magical, unique and exceptional.

installation and impeccable service. Special the horseshoe-shaped bar between the attention, for example, has been given to

building and the garden itself.

WSYRH ERH WSYRHTVSS½RK 2SMWI HSIW

Lastly, a surprise was waiting in store

not threaten to disturb conversation

when I discovered the striking ancient

among guests anywhere in the hotel, bar

colonnade in the basement, which

and restaurant. The same meticulous care

reminded me of the famous cisterns in

was taken in selecting and positioning all

Istanbul. That formed the guiding idea

the functional devices in the rooms in

for the pool plans. An aqueous space

order to be straightforward, intuitive

hovering between sky and land, which

and readable. Concealing all the light

now makes Portrait Milano one of the

and music sources was key to achieve the

few hotels in central Milan that provides

most natural effect possible. Most of the

so much harmony between variety and

rooms look out over the upper loggia,

movement. I have asked myself several

which completely protected by subtle

times if harmony is actually one of the

moveable glass shutters, allowed a

driving forces of this Milanese success

private living room to be created in

story, but in all honesty, I don’t have the

every room, multiplying the absolute

answer. What I do know for sure, however,

sense of service and hospitality like in

is that the blend of architecture, interior

61

T he P orTraiT M ilano ProjecT began wiTh The discovery of a MonuMenT ThaT had been hidden froM Public view for years

62

WHERE THERE IS A WILL THERE IS A WAY

T he sTory ThaT nobody knows yeT behind The scenes aT P orTraiT M ilano T exT v aleriano a nTonioli , ceo of l ungarno c ollecTion

63

P iazza del Q uadrilaTero before The resToraTion .

T oday This P iazza is a PresTigious PedesTrian area beTween corso

v enezia and via s anT ’a ndrea , where The Tailored hosPiTaliTy of The P orTraiT brand ( esT .

2013) blends seaMlessly wiTh resTauranTs , shoPPing , exclusive evenTs and oTher ParTners , giving The locaTion back To

M ilan and creaTing a fascinaTing culTural and arTisTic exchange

64

Portrait Milano

COLLECTION

d eTails of The forMer M ilan seMinary , which is now hoMe To P orTraiT M ilano When you have a vision in life, you be- same incredible feeling, combined with a WXVIRKXLW 8LI ½VWX MW SYV KVSYT 100% Itallieve in it intensely and strive to achieve it, clear and enticing vision: to bring new life ian, one of the few remaining capable of and you might even come across a healthy to a place that had been closed for years, developing a high-level hospitality project serendipity that determines the outcome reopening it to the city. From that moment in our country. The second reason was beonce and for all. As a diehard optimist, I on, we had meeting after meeting with cause of the hospitality project we had have always believed that people who have the Church, the owners of the building; submitted. The plans envisaged the co-exGPIEV KSEPW GER TSWMXMZIP] MR¾YIRGI XLEX meetings that connected us with people istence of a private dimension for the hotel small, yet potent, quantity of risk, sparking of culture and extraordinary humanity (Por trait Hotel) and an original public dicoincidences that become oppor tunities and values similar to those of our compa- mension, which turned the inner cour tyard wor th seizing. That’s what happening at the ny and the Ferragamo family, who became into a piazza open to locals and travelstar t of the Por trait Milano story.

GIRXVEP XS XLI HMWGYWWMSR ,YQMPMX] [EW ½VWX lers, as well as the decision to hold events

I had spent years viewing real estate as and foremost. Humilitas is the Borromeo that would bring it to life and connect the the perfect location for our new Por trait motto, which can be seen above the en- square with the two thoroughfares of the and the search felt endless.

trance in the former Seminary along Cor- Quadrilatero della Moda: corso Venezia

One hot day in September 2013, I hap- so Venezia, as well as being carved nine and via Sant’Andrea. Piazza del Quadripened to look out of a window in a times into the stone of the building’s latero is symbolic of this inclusiveness building at the hear t of the Quadrilatero GIRXVEP TME^^E +S ERH ½RH XLIWI MRWGVMT- or, as I like to call it, ‘inclusive exclusivity’ in and noticed a sprawling, majestic palazzo, XMSRW 8LMW TS[IVJYP ZEPYI EPWS MR¾YIRGIH Milan, a lively metropolis that I have always whose windows were shuttered. I wonder our project, acting as a guiding light. Even loved, the powerhouse of Italy. what it is, I thought to myself… It turns back then, the idea was to create an inclu- This dream and vision saw Leonardo out that it was the former Bishop’s Sem- sive (not exclusive) project. Years passed Ferragamo at the forefront and I am honinary belonging to the Diocese of Mi- ERH SRI HE] - ½REPP] VIGIMZIH E TLSRI oured to have been a spokesperson for lan, a beautiful and special place, which call from Milan: “We have decided to ac- the project, bir thing a venture that has had been hidden from public view and GITX ]SYV SJJIV ² (IPMKLXIH - XSSO XLI ½VWX involved so many talented individuals, [LMGL LEH I\TIVMIRGIH Q]VMEH ½VWXW MR MXW train, ready to formalize the contract, but from architects to engineers, builders 500-year existence. It was a shame that it as soon as I arrived, I found out that we and visionaries, who, with us, believed in wasn’t for sale and not even available for would have to take par t in an interna- this truly incredible project. rent; most of all, they said to me, ‘It could tional bid to be assigned with the con- Now this project has a name - Portrait Milano - and a form that we never imag-

never become a hotel’. Despite that, I just version project.

knew that it would be the perfect place we For the next 2 years, we underwent a con- ined could be so beautiful, not even in our had been looking for all these years. Our XIWX XLEX WE[ YW GSQTIXMRK [MXL ½REPMWXW wildest dreams.

President Leonardo Ferragamo had the [LMGL [I ½REPP] [SR XLEROW XS X[S SJ our After all, believing is everything. Always.

65

ta s t e 10_11 Milano Mixology crossing experience Beefbar Milano

PORTRAIT

Fo o d

COLLECTION

C u l i n ar y m em or i es The restaurant and bar 10_11, a melting pot of flavors and people T exT V irginia M aMMoli

It is a gathering place, honoring the age-old tradition of Italian hospitality: an intimate and welcoming atmosphere, the warmth of delicious steaming plates and lively conversation around the table, the restorative power of a meal prepared with love. The name says it all: 10_11 (‘Ten Eleven’).

Not only, in fact, the Por trait Milano’s restaurant and bar with garden and portico is open from breakfast to after dinner, but the hotel also provides a pedestrian connection between two streets: the intimate, exclusive and elegant Via Sant’Andrea (with the entrance at street number 10) and the lively, open and inclusive Corso Venezia (with the hotel’s main entrance at street number 11).

Even the interior design - the result of architect Michele Bönan’s vision and of the work of skillful Italian ar tisans - speaks of conviviality and comfor t, as well as the service, which evokes the warmheartedness of family meals. Each course, in fact, is placed in the middle

T he Menu by The young chef a lberTo Q uadrio is full of TradiTional l oMbard dishes and Much More . T he puresT expression of i Talian cuisine Made wiTh passion and care . a cuisine sTyle sponTaneous , inTuiTiVe and susTainable which speak To eVeryone

of the table, allowing the guests to share: pasta is served in a tureen, meat in a pan, appetizers in small trays.

An authentic culinary experience, in perfect Por trait style, with the human factor being the most precious ingredient of all. The menu, full of traditional Lombard dishes and much more, is the purest expression of Italian cuisine made with passion and care: dishes such as mondeghili (the typical Milanese meatballs), riso al salto (crisp saffron rice) with ossobuco sauce garnished with gremolada, vitello tonnato, beef

68

Wellington and roast pumpkin.

The young chef Alberto Quadrio, born in 1990, is at the head of the kitchen brigade.

Piedmontese by bir th, Quadrio began his career in Milan, working side by side with Gualtiero Marchesi back in the days of his Marchesino restaurant. His cuisine style is spontaneous and intuitive, but he perfectly masters culinary techniques owing to his many international working experiences, such as those with Yoshihiro Narisawa in Tokyo, Oriol Castro in Barcelona, Rasmus Kofoed at the Geranium in

e Ven The inTerior design The resulT of archiTecT M ichele

b önan ’ s Vision and of The work of skillful i Talian arTisans - speaks of conViVialiTy and coMforT

69

T he logo of 10_11 draws inspiraTion froM The frieze of a shaded skylighT oVer The MonuMenTal sTaircase : iT is a sTaTic syMbol which acTually suggesTs a MoVeMenT Towards infiniTy , wiTh iTs Two diVerging arrows , and iT seeMs To represenT The poinT where The Two sTreeT nuMbers 11 c orso V enezia and 10 V ia s anT ’a ndrea MeeT and where The resTauranT is locaTed . a dynaMic place , open froM Morning To nighT , perfecTly described by This T he serVice eVokes The fascinaTing sign ’ s eleganT inTerlaceMenT warM - hearTedness of faMily Meals

70

71

Copenhagen, as well as with Pietro Leemann, Andrea Migliaccio, Andrea 8SVVIXXE 2SVFIV X 2MIHIVOS¾IV ERH Alain Ducasse.

Sustainability also lies at the core of his cuisine: as little food waste as possible and ‘hear twarming’ and ‘informal’ dishes which speak to IZIV]SRI 7YJ½GI MW XS QIRXMSR LMW signature dish: La mia idea di pasta in bianco (My idea of “pasta in bianco”), the gourmet version of a dish which is everybody’s favorite.

Flavors bringing back memories, just like the desser t menu, curated by pastry chef Cesare Murzilli and including apple pie with vanilla sauce, Milanese-style tiramisu - with saffron¾EZSVIH QEWGEVTSRI ERH Amor polenta with custard.

The two large and over 9-meterlong counters of the 10_11 Bar give onto the restaurant and the garden.

The bar manager Andrea Maugeri runs this temple of mixology which celebrates the quintessential Milanese ritual, aperitivo. In addition to the classics which have made

Milan the Italian capital of aperitivo since the early 1900s, customers can try the 10_11’s signature cocktails: Ancestrali, dedicated to the former archbishop’s seminary, the cradle of the study of herbs and spices; Senza pensieri, soft alcohol-free and lowcalorie drinks; Dimenticati, traditional Italian drinks with a modern and contemporary twist, and the Coffee cocktails, prepared with select coffee, a treat served in the afternoon and in different versions according to the season, along with teas and herbal teas accompanied by cakes prepared by the in-house pastry cooks.

72

T he chef a lberTo Q uadrio ( Top lefT ) The pasTry chef c esare M urzilli ( boTToM righT ) and Two 10_11’ s signaTure dishes

73

THE ART OF THE C OCK TAIL L et ’ s find out more about the styLe of mixoLogy with s acha m ecocci , V incenzo c iVita , m arco c oLonneLLi and a ndrea m augeri t ext m artina o LiVieri

c hic combinations , a Lot of creatiVity and the desire to experiment make these pLaces sanctuaries of the art of fine drinking

I tinerar y

COLLECTION

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a boVe : s acha m ecocci , head bartender at t he f usion b ar

& r estaurant in f Lorence b eLow : a ndrea m augeri , bar manager at the most recent addition to L ungarno c oLLection ,

10_11 in m iLan

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Cocktail made to measure in elegant Marco Colonnelli and Vincenzo Civita: based on a variation of the Negroni. The and exclusive locations where talent We put a modern twist on the classics. diversity of ingredients compared to the and ingenuity blend together to create Andrea Maugeri: Simplicity and keeping original totally changes the aromatics of unforgettable experiences. Lungarno things local. I’d like to think that our guests the drink.

Collection’s take on the art of mixology want to try unique products that only Italy AM: Our Spritz 10_11 with a bittersweet touches on iconic places in Florence and has to offer. ¾EZSV ERH XLI WGIRX SJ KVETIJVYMX Milan, where the culture of drinking well :KHUH GR \RX ¼QG LQVSLUDWLRQ IRU What food pairings have been LEW EP[E]W WLSRI FVMKLXP] 8S ½RH SYX your drinks? developed to go with the drinks? more, we met Sacha Mecocci, head SM: From a photo, a story or music. We SM: Tapas inspired by Japan and South bartender at The Fusion Bar & Restaurant don’t restrict ourselves and we harness American, such as our bao ban, steamed in Florence, which vaunts an international everything that sets our creativity alight, buns served with house-made tofu and ambience that ranges from Japan to Peru; while staying true to our Fusion Style. pork. Sushi is also really popular with Vincenzo Civita and Marco Colonnelli, MC and VC: From the local area and refreshing drinks or a glass of sake. bar supervisors at Picteau Bistrot & Bar, traditions. Constantly researching our MC and VC: Small plates that emphasize with extraordinary views over the River story and learning about the area always the ingredients in the cocktails, perhaps Arno and the Ponte Vecchio; and Andrea enhances the potential of our cocktails.

[MXL GSRXVEWXMRK ¾EZSVW ERH JIIPMRKW Maugeri, bar manager at the most AM: From the past and also from new (sweet - sour, hot - cold). recent addition to Lungarno Collection, trends. I like to bring back old drinks and AM: Milanese meatballs, known as the superlative 10_11 that is already rework them with a modern twist with a mondeghili, super for sharing. occupying the limelight of the Milanese new approach aimed at our guests.

The cocktail you’re always happy to bar scene. make?

Tell us about your iconic cocktails?

What’s the philosophy behind your SM: The Fusion Negroni plays a starring SM: The Martini Cocktail, which is art of mixing? role, as well as two new entries Green extremely tricky in its simplicity, and our Sacha Mecocci 'VIEXMRK ¾EZSVW XLEX Margarita, a new take on the Margarita, signature Sonic Mary, a variation on the can be understood. We really focus on and Sonic Mary, a twist on the Bloody Bloody Mary, which we’re happy to make selecting products and on balancing our Mary. because it even delights people who combinations.

MC and VC: Conte di Picche is an idea aren’t fans of the classic version.

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V incenzo c iVita , bar superVisor at p icteau b istrot & b ar , with extraordinary Views oVer p onte V ecchio

MC and VC: Both the Conte di Picche and the Cortado Martini have always been well received and see the same guests come back so that they can taste them again.

AM: I love the Giostra D’alcool, an arty cocktail inspired by Futurism. We use bitters, a Chianti-based vermouth and a citron soft drink.Then we garnish the glass with a Parmesan crust and chocolate: it’s a real revelation!

Legend has it that the Negroni was m iLanese meatbaLLs , known as mondeghiLi , super for sharing invented in Florence. What’s your take on this classic drink? and add body with ancestral Hippocratic SM: The Fusion Negroni keeps the wine, one of the earliest forms of FMXXIVW[IIX TVS½PI SJ XLI SVMKMREP FYX vermouth. Gin completes the drink. with an exotic and oriental touch. We If you were to describe Florence as a use Japanese gin instead of London Dry, drink, what would it be? Andrea, Mimixed with Cynar, traditional artichoke- lan for you. based bitters enjoyed as an aperitif. The SM 2S FIXXIV HVMRO HMWTPE]W XLI ¾EZSVW sweetness comes from Exotic Vermouth of Florence, Florentines and the atmoERH XLI ½RMWLMRK XSYGL MW E GLIVV] [SSH sphere than the Negroni. puff of smoke.

MC e VC: Negroni without a doubt. The MC and VC:The most traditional version, ruby color conjures up the gorgeous sunsince we live in Florence, is a pride and WIXW ERH XLI FMXXIVW[IIX ¾EZSV MW E WRETjoy that blends art and history, and allows shot of the Florentine soul. us to share a piece of the past with our AM: Our Ambrogino, a historic cocktail guests. that shows off the city’s liquor making, AM: The Magistris Negroni stands out on with its Rabarbaro Zucca and Campari our drinks list. We use bay-infused bitters base.

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eLegance and tradition at p icteau b istrot & b ar at h oteL L ungarno

s it down , reLax and enjoy a gLass of your faVourite drink at p icteau b istrot & b ar at h oteL L ungarno

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B eefBar M ilano , inside P iazza del Q uadrilatero . t he interior design , signed By h uMBert & P oyet , invites guests to relish the vintage aMBiance uPlifted By a Modern twist

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G O URM ET M O DERNITY

B eefBar M ilano , the new international culinary destination in the heart of M ilan ’ s fashion district t ext M artina o livieri P hoto f rancis a Miand

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t he Menu is Quite Meat - centric , But it also includes fresh fish - Based dishes , delicious Pasta and wonderful vegetarian offerings

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Ex hibitions

COLLECTION

As you step into the Beefbar - within the Hong Kong, Dubai - oozes a cosmopolitan Portrait

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welcomed by a lovely dining room in the enhanced by dishes that break with the typical Milanese style of the 1940s-1960s. traditional offer.

The open kitchen and wine cellar bring At the helm of Beefbar Milano’s kitchen a cozy, warm atmosphere to the whole is Executive chef Thierry Paludetto, an venue. Guests are seated in the middle of integral part of the project from the very the room, around tables with elegant green start, a Frenchman from Toulouse who, velvet sofas along the sides.The restaurant’s along with his eight corporate chefs from vintage style, with its ornate wood-paneling all over the world, works to bring out the and dark marbles, accompanies guests on FIWX JVSQ XLI ½RIWX QIEX GYXW SJXIR VEVI an international culinary journey full of or for the restaurant’s exclusive use, for a charm through the great capital cities of menu having both a local and international XLI [SVPH 8LI ½VWX &IIJFEV [EW GVIEXIH appeal. Each course is designed to be

by Riccardo Giraudi, the Giraudi Group’s shared: the street food selection - tiraditos, CEO and founder of the brand who, in ceviche and tartare - is prepared with

a t the helM of B eefBar M ilano ’ s kitchen is approachable introduction to different meat steamed, cooked in a wok or in tempura. e xecutive chef t hierry cuts. The concept was so successful that it The menu is quite meat-centric, but it also [EW WSSR I\XIRHIH XS XVERWJSVQ XLI ½VWX MRGPYHIW JVIWL ½WL FEWIH HMWLIW HIPMGMSYW P aludetto , an integral 2005, started a small restaurant in Monte different cooking methods, barbecued or Carlo with a menu designed to be

an with sauce, grilled on a Japanese robata or

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tips What’s your preference?

Does style rank high among your priorities? <ISM W]Z XMZ[WVITQ\a \M[\ IVL ÅVL W]\ Choose the things to do and places to see in Milan, Florence, Rome

PORTRAIT

Ex traordinar y T ips

COLLECTION

PORTRAIT MILANO WHY YOU WILL LOVE IT: • It is housed in one of the oldest seminar ies in Europe • It over looks Piazza del Quadr ilatero, a 28,000 square feet, the lar gest public square in the Milan fashion distr ict • One of the Studio Deluxe Garden suites that enjoy a wonderful view of the garden WORTH GETTING OUT OF BED FOR: • Discover the Da Vinci’s Atlantic Code at Pinacoteca Ambrosiana • A street photogr aphy tour in 45 minuts of walking around here • An exclusive shopping exper ience along the ground floor of the proper ty which hosts cult fashion boutiques

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•BREAKFAST

Pasticceria Marchesi Via Monte Napoleone 9 One of the oldest and most renowned pastr y shops in Milan. It has an outpost in the fashionable Quadr ilatero, just a few steps away from Por tr ait Milano

P asticceria M archesi

P inacoteca a Mbrosiana

•EAT & DRINK

•ART

10_11 Bar Giardino Ristorante Via Sant’Andrea 10, Milan daily-for info & reser vations +39 02 3679 95850 This is the new place to be in MIlan. It includes a bar, a restaur ant, a splendid garden, and the loggia facing the square .

It opens all-day and ser ves a cuisine inspired by the tr adition from Nor ther n Italy, with authentic and emotional flavor s that evoke memor ies and a mixology that goes back to the or igins of the Milanese r itual of the aper itif

Pinacoteca Ambrosiana Piazza Pio XI 2 It hosts the Da Vinci’s Atlantic Code , that displays scr atches, notes, ideas per sonally handwr itten by the most famous Italian genius. The tour includes other master pieces such as Caravaggio’s Basket of Fr uit and Raphael’s The School of Athens . Opening Hour s: 10 am – 6 pm; closed on Wednesdays

10_11

•SHOPPING

a ntonia

Antonia Via Sant’Andrea, 10 Antonia is a real gur u and trend explorer, with an eye for mixing established br ands and avantgarde names. She chose Piazza del Quadr ilatero as her second address in town, in addition to Palazzo Cagnola in Milan’s Brer a distr ict. Under the vaulted colonnade , awe-inspir ing inter ior s and eye-catching visuals tr igger cur ious collabor ations with inter national br ands, cult streetwear labels and spor ts powerhouses. A buzzy place for global fashionistas wor ldwide and local fashion-addicted alike

P inacoteca a Mbrosiana

•EXPERIENCE

Villa Necchi Campiglio Via Mozar t 14 It was created in the ear ly 30’s by Piero Por taluppi, the architect who would redesign Por tr ait Milano’s Seminar y in the 70’s. Once considered the most futur istic house in Milan, today Villa Necchi Campiglio is a discover y of histor y and char me . Opening Hour s: 10 am – 6 pm; ever y day

L ù b ar

v iLLa n ecchi c aMPigLio

•LUNCH

LùBar Via Palestro 16 LùBar is hosted inside Villa Reale’s 18th centur y greenhouse , among climbing plants and a mir rored ceiling. It ser ves Mediter r anean cuisine with Sicilian influences Altatto Via Comune Antico 15, Milan Altatto is a vegetar ian and vegan haute cuisine exper ience combined with a stylish wood and cement décor

•JEWELS

SO-LE studio Via Sant’Andrea 2 In the new piazza del Quadr ilatero, it is the fir st Mar ia Sole Fer r agamo’s flagship store . Here she tr ansfor ms simple mater ials such as leather and br ass into jewels and amulets

SO-LE studio

•VINTAGE

Cavalli e Nastri Via Brera 2 This is one of the most famous vintage shops in Milan. It is known for its unique selection of vintage clothing and accessor ies from 1920 to 1990

c avaLLi e n astri

s o - Le studio

•CREATIVITY

•SHOPPING

Dimorecentrale Via G.B . Sammar tini 63, Milan The renowned Milan-based studio set up its offices, a new galler y and a bar, below the r ails of the centr al tr ain station, in a beautiful industr ial setting

La Double J Via Sant’Andrea 10a, Milan La Double J is a wildly patter ned shop that displays fashion icons made with archival pr ints, cool home design and r are vintage

L a d oubLe J

•OUTSIDE

Brera District A romantic , ar tistic , foody and nightlife distr ict. It’s really vibr ant dur ing the day with all the boutiques (not fr anchised), some with their own histor y. Stop at the Pinacoteca di Brer a that hosts master pieces such as the Mantegna’s Death Chr ist, Raphael’s The Vir gin Wedding, Hayez’ The Kiss. At evening (and night) this distr ict becomes buzzy with restaur ants and cocktail bar s. Walk back to hotel after a good dinner for collecting a nice memor y of your visit b rera d istrict

b eeFbar

•EXPLORE

•DINNER

Fondazione Luigi Rovati Corso Venezia 52 Few steps away from Por tr ait Milano, this museum offer s a new way of seeing Italian and inter national ar t.

Over 250 master pieces will take the visitor s to a jour ney from Etr uscan Age to contempor ar y ar t, including Lucio Fontana’s cut paint, William Kentr idge’s scr atches and Picasso, Giacometti, De Chir ico up to the king of POP ar t Andy Warhol. Opening Hour s: 10 am – 8 pm; closed on Mondays

Beefbar Corso Venezia 11 daily-for info & reser vations +39 02 500 37 500 As the fir st Beefbar opening in Italy, Beefbar br ings to Milano its famous wor ld’s best meats through popular recipes and a cosmopolitan selection of street food, tir aditos, ceviche and tar tare . Its atmosphere recalls the style of a creative city with hints to oper a, fashion and design

F ondazione L uigi r ovati

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COLLECTION

PORTRAIT FIRENZE WHY YOU WILL LOVE IT: • Breath-taking views of the r iver Ar no and Florence • A spectacular rooftop suite and 273m2 Penthouse Floor • A pr ivate galler y with photos of Hollywood star s and royalty, as you’ve never seen them before WORTH GETTING OUT OF BED FOR: • Discover the Bar gello Museum with your kids • A street photogr aphy tour with an inter nationally-renowned photogr apher and Leica exper t • An exclusive shopping exper ience at the Salvatore Fer r agamo boutiques in Florence

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•BREAKFAST

Picteau Bistrot & Bar Hotel Lungarno, Borgo San Jacopo 14 daily-for info & reser vations +39 055 2726 4997 Few tables available with reser vations required to enjoy a unique front row view of the Ponte Vecchio and the Ar no r iver, to be admired just as if you were cr uising on a boat

P icteau B istrot & B ar

l a txx errazza

•CRAFTS

•SCENERY

Fratelli Traversari Via Senese 68b An ar tisan company now in its four th gener ation: Fr atelli Tr aver sar i is one of the few wor kshops that is keeping up with its tr adition of cr aftsmanship which dates back to the end of the 19th centur y. Its speciality is Florentine commesso mosaic in semi-precious stones, an ar t that was highly pr ized by the Medici dur ing the Renaissance and is still in use today in a few r are wor kshops like this one

La Terrazza Hotel Continentale , Vicolo dell’Oro 6r daily-for info & reser vations +39 055 27265987 One of the best aper itifs in Florence combined with one of the most beautiful views of the city. Is there anything better? Open daily from 3pm to 9pm

F ratelli t raversari

•WELLNESS

White Iris Beauty Spa Hotel Continentale , Vicolo Dell’Oro 6r daily-for info & reser vations +39 055 27265966 The White Ir is Comfor t Zone Spa in Florence is a wellness oasis in the hear t of the city. The centre offer s a wide r ange of treatments and massages based on natur al active ingredients and state-of-the-ar t high-tech molecules.

Don’t miss the special foot treatment to honour Salvatore Fer r agamo’s passion for feet

W hite i ris s Pa

l a t errazza

•EXPERIENCE

Tuscany Vip Ser vice Via Luigi Salvatore Cherubini 20 Rent Fer r ar is, Lambor ghinis, Maser atis and all the most prestigious br ands of luxur y car s.

Classic rentals for one or more days can be or ganised or you can have a guided tour in an exclusive spor ts car! What could be more Italian than admir ing the hills and vineyards of Chianti in a Fer r ar i?

t uscany v iP s ervice

c aFFè dell ’o ro

•SHOPPING

•LUNCH

Angela Caputi Giuggiù Via Santo Spirito 58r The coloured Bakelite bijoux that Florentine designer Angela Caputi began to create in her exclusive ‘wor kshop’ in Florence 50 year s ago are inspired by Hollywood cinema from the fir st half of the 20th centur y

Caffè dell’Oro Lungarno Acciaiuoli 4 daily-for info & reser vations +39 055 2726 8912 Enjoy a delicious salad prepared with ‘far m to table’ ingredients at a char ming outdoor table over looking Ponte Vecchio

c aFFè dell ’o ro

•INTERIOR

Flair Lungarno Corsini 24r This is a special place , where the research of a natur al approach that is far from the hyper-decor ative and the over ly used r igor s of contempor ar y design. Aesthetic concepts mingle in the ar tisanal for m of noble mater ials contr asted with dream-like references

F lair

a ngela c aPuti g iuggiù

•THEATRE

•EAT & DRINK

Teatro della Pergola Via della Pergola 12-32 It is the fir st great example of Italianstyle theatre . You can take guided tour s or go to the seasonal sessions.

A fun fact: Antonio Meucci installed an acoustic tube on the stage that still exists, which allowed people to speak through the trellis and under the stage . It is considered the telephone’s ancestor

The Fusion Bar Vicolo dell’Oro 3 WhatsApp Reser vations +39 342 1234710 A Florentine institution, a place of wor ship for mixology enthusiasts, thanks to the talented bar tender s. The bar counter, tr ue pulse of the Fusion, interacts with the innovative cuisine , able to seduce international traveller s and the most demanding locals

t eatro della P ergola

•UNIQUE

Private dinner in historic tower Historic center of San Gimignano, Siena For the most demanding guests of Por tr ait Firenze , they can book an elegant and exclusive dinner on the ter r ace of the Palazzo Chigi tower.

The mar vellous place is sur rounded by tower s, whilst the excellent professionalism of the chefs and the careful selection of wines contr ibute to a unique and magical moment with an atmosphere of a thousand and one nights. It is also possible to or ganise a pr ivate har p concer t dur ing dinner.

Perfect for romantic proposals t he F usion B ar

g ilò PianoBar

•DINNER

•MUSIC

Borgo San Jacopo Borgo San Jacopo 62 daily-for info & reser vations +39 055 281661 The Star of Florence by the River Ar no.

Chef Claudio Mengoni offer s creative dishes that are the synthesis of a long culinar y jour ney. The restaur ant captures the unique flavour s of Italian cuisine using high quality ingredients. It is open from Wednesday to Sunday from 7pm to 10pm

Gilò pianobar Via dei Fossi 44r Gilò is a club with many souls: you can go there for a nice cocktail before or after dinner or to eat something good in a ver y nice , Ar t Deco-style environment with live music

B orgo s an J acoPo

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COLLECTION

PORTRAIT ROMA WHY YOU WILL LOVE IT: • Stunning location next to the Spanish Steps • Only 14 suites and a spectacular rooftop ter r ace • A lifestyle team at your complete disposal that creates bespoke and unusual exper iences for our clients such as a two-hour adventure in a stylish golf car t

WORTH GETTING OUT OF BED FOR: • Breakfast with a stunning view • Wellness: jogging tr ails and bike routes • Pr ivate museum tour s and cooking classes • Per sonalized assistance from the reception for the or ganization of your stay in Rome

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•BREAKFAST

Babington’s Tea Rooms Piazza di Spagna 23 Sumptuous chandelier s, fine dr aper y and a typically Br itish atmosphere . Even at breakfast time you can sit down and choose from more than 30 types of tea and blends from around the wor ld, enjoying them in all their glor y with scones, muffins, cakes and pastr ies, all of which is str ictly punctual!

C hez D éDé

B aBington ’ s t ea R ooms

•CHIC

•DESIGN

Chez Dédé Via di Monserrato 35 A jour ney into the wor ld of Dar ia and Andrea, a couple in life and wor k; together they imagine , design and create objects. French music , soft lighting, velvet sofas, tea cups and porcelain plates, lifestyle magazines and vintage books, accessor ies, such as les gr andes sacs, lar ge canvas bags for car r ying around town or taking to the beach.

Chez Dédé has only one must: to make you feel at home . In shor t, it is more than a boutique or concept store; it is an authentic and unfor gettable exper ience

TripleF Via delle Mantellate 15 Tr ipleF in Tr astevere , the vintage concept created by Feder ica For milli Fendi. In a loft that was once the studio of iconic 1960s ar tists (Schifano, De Dominicis), fur nishings, accessor ies and objects purchased from around the wor ld can be found on display: 1940s vases, handbags from the gr andmother who loved Rober ta di Camer ino velvet, Manolo shoes that evoke the New Yor k of Sex and the City, jackets r ight out of the 1970s, trolleys, unusual lamps, mir ror s, dining tables, Mackintosh chair s C hez D éDé

•WALKING

Monti district In the city center, roughly between the Colosseum and Termini station If you are in search of the most authentic ar tisan Rome , go to Via dei Banchi Vecchi and the many streets of the Monti distr ict. This area is a treasure trove of hangout alleys where it is nice to get lost. Shop windows of young designer entrepreneur s with a lot of dr ive are cropping up alongside the histor ic wor kshops more and more often t Riple F

m onti n eighBoRhooD

•PIZZA

Antico Forno Roscioli Via dei Chiavari 34 Near Campo de’ Fior i are For no Roscioli’s extremely thin pizzas, cut with a decisive knife stroke .

The queue is a mile long, but it is wor th it.

And in the meantime , new fr iendships are made

V illa B oRghese

a ntiCo F oRno R osCioli

•PARK

•SHOPPING

Villa Borghese Park Piazzale Napoleone I An immense and special place in the hear t of the city where you can go off in search of absolute beauty; bar s where you can enjoy the seasons such as the Casina del Lago and the Caffè delle Ar ti; Piazza di Siena that tr ansfor ms itself into a gym or living room sever al times dur ing the same day; the Valle dei Cani with its centur ies-old plane trees planted by Scipione Bor ghese

Sophie Habsburg Via degli Orsini 35 From this splendid Roman shop, Sophie de Habsbur g’s handbags (she is a direct descendant of one of Europe’s most impor tant families) reached European royal circles. Her creations are appreciated by many women, ar istocr atic and not so, who want a handbag with per sonality, high cr aftsmanship, but without the hefty pr ice tag

s ophie h aBsBuRg

• SLOW

Latteria Giuliani Borgo Pio 48 The histor ic Latter ia Giuliani has been in Bor go Pio since 1912. It has a vintage marble counter and a wooden icebox bought by Alessandro’s gr andfather (the cur rent owner) when he opened the restaur ant. Today ever yone knows it as ‘the dair y’ and the marble counter is still there and on the wall are some photos of dad and gr anddad. Popes, cardinals, actor s have all passed through here ... There are tables outside and it is a char ming place for a chat and coffee l atteRia g uiliani

V illa B oRghese

•MUSEUM

•MARKET

Galleria Nazionale d’Arte Moderna e Contemporanea Viale delle Belle Ar ti 131 It is also known as the ‘golden mile’ of foreign academies. Visits never really cut it. In addition to the tempor ar y exhibitions, the histor icised wor ks are endlessly fascinating. The entr ance steps are a stage where you can stop and admire the changing light on the Villa Bor ghese skyline as the tr am passes by

Borghetto Flaminio flea and vintage market Piazza della Marin, 32 The Bor ghetto Flaminio mar ket, the chic Sunday ‘gar age sale’ that is just a stone’s throw from Piazza del Popolo, where people hunt for designer objects and vintage jeweller y pieces. In front of and behind the counter are some local and inter national well-known faces who decided to play at junk dealer s for a hobby

g alleRia n azionale D ’a Rte m oDeRna e C ontempoRanea

•VIEW

Villa del Priorato di Malta Piazza dei Cavalieri di Malta 4 It is always exciting at the Aventine to ‘spy’ on the dome of St Peter’s through the lock of the gate of the Pr ior y of the Knights of Malta. There are 3 states in one glance: The Sovereign Order of Malta, Italy and the Vatican City

h onouR B aR

V illa Del p RioRato Di m alta

•DRINK

•CHURCH

Honour Bar Portrait Roma Via Bocca di Leone 23 daily-for info & reser vations +39 06 69380742 Step up to Hotel Por tr ait Roma’s panor amic rooftop bar, the Honour Bar, where you can sip on a cocktail, a coffee , a glass of wine from the best Italian winer ies, a whiskey or a glass of champagne in front of one of the most beautiful views over the rooftops of Rome

Chiesa di San Luigi dei Francesi Piazza di S . Luigi de’ Francesi In the Church of San Luigi de’ Fr ancesi, Car avaggio’s La vocazione di San Matteo is a master piece of 17th centur y painting, where ever y figure is a char acter and ever y gesture is told by light

C hiesa Di s an l uigi Dei F RanCesi

Vision

COLLECTION

P O RT R AI T M A N I F ESTO Some clever ideas tr anspire by chance , or even by mistake , and then there are ingenious choices we make str ategically to overcome obstacles. That’s how the essence of Por tr ait came about in Rome in 2006, a result of the deter mination to vanquish incompatible architectur al limits, according to tr aditional standards, with a 5-star hotel. A discreet entr ance , almost like a pr ivate dwelling, the absence of a lobby or shared areas, apar t from a small lounge on the fir st floor, and a gor geous ter r ace on the seventh floor, ensured the success of this fir st address.

After all, the ar t of hospitality is what makes a memor able exper ience .

The perfect recipe consists of 50% destination and 50% the human factor, as well as all the intangible elements of an exper ience which makes a real difference , and which makes any place a special somewhere you always want to return to. to .

PORTRAIT aims to put in contact the por tr ait of the city with the por tr ait of the guest, creating a vir tuous encounter between the beauty of its sur roundings and the personality of the individual, couple or family who come to visit us, their tastes and preferences, preferences , and where we seek to care for and cultivate the meaning and motivations of their tr avels, with the desire in having our guests feeling fulfilled and leaving with indelible , beautiful, and happy memor ies.

This is the Por tr ait, and this is its mission.