GROVESNATCHEVA_NEW&AFFORDABLE_LONDON_2025

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On top of the world

Gensurco House

Exmouth Market, London EC1

Value Creation Strategy

Innovative architectural intervention creating rooftop development potential and independent access through occupied commercial premises.

Deliverables

• 3 new penthouse apartments

• 426 sqm new residential GIA in Islington

Core Strengths

• New homes with amenity at zero land cost

• Steel frame aligned to existing structural grid

• Increased density without disrupting commercial operations

Architectural Excellence

The design establishes the existing rooftop as new ground, exploiting its twin assets of privacy and panoramic views. Setback from façade edge with solid balustrades enables private terraces behind full-height glazing. Distinctive black-framed glazing frames city vistas whilst restrained interiors defer to generous space and outlook. Three penthouses deliver secluded sky-level living with exceptional amenity.

Towers of cedar in the city

Cedar Mews

Geoffrey Road, South London

Value Creation Strategy

Architectural intervention optimising density within contextual scale to transform garage site into nine dwellings configured as twin four-storey houses and rear mews terrace.

Deliverables

• 9 new residential units

• 400sqm new residential GIA in Brockley

Core Strengths

• Brownfield regeneration

• Low-carbon delivery via SIP construction

• Award-winning design: featured in Architects’ Journal and Wallpaper*, Top 20 Open House London

Architectural Excellence

Refined material palette, thoughtful density, and landscape integration establish new benchmark for the area. Two cedar-clad buildings echo Victorian scale and massing whilst introducing crafted detailing that ages gracefully - housing four maisonettes. Five single-storey glass pavilions with sedum roofs sit beyond, invisible from above, forming communal courtyard whilst maximizing daylight.

right facade of street houses
of private courtyard of mews house

Sky encircled home

Periscope House

Woodville Road, Queens Park, London NW6

Value Creation Strategy

Spatial ingenuity delivers substantial family home on dense urban plot through datum manipulation rather than massing compromise.

Deliverables

• New family house

• 160 sqm new residential GIA in Brent

Core Strengths

• Consent on previously refused site

• Brownfield site

• RIBA Regional Awards Shortlist

• Brent Small Project Design Awards

• Record Queens Park rental value per sq m

• Featured in Wallpaper* magazine, Finacial Times and Architects’ Journal

Architectural Excellence

Lowering the ground plane one storey below street establishes new datum via two-storey perimeter walls, enabling triple-height accommodation whilst preserving streetscape scale. Asymmetric positioning generates 360° circulation and three external spaces. Distinctive street-facing lantern and top-lit brick-and-timber interiors create discreet landmark presence. Design proves architectural ambition and commercial viability mutually reinforcing.

New block on the street

Value Creation Strategy

The design reconciles density with streetscape sensitivity, exploiting rear garden depth for courtyard intensification whilst maintaining contextual street elevation.

Deliverables

• 3 new houses & 6 new affordable apartments

• 717 sqm sqm new residential GIA in Croydon

Core Strengths

• Consent on previously refused site

• Brownfield regeneration

• Sustainable SIP construction

• High-quality affordable tenure

• New community space provision

• Featured in Architects’ Journal

Architectural Excellence

The scheme elevates affordable housing through spatial strategy over economy: street presence, private and communal amenity for all units, and semicircular turrets creating intimate courtyard character. Timber frame with contextual brick cladding reconciles sustainability with streetscape sensitivity. Design privileging spatial generosity and community over conventional value engineering.

Heath Road
Thornton Heath, Croydon, CR7
right facade of courtyard houses seen from street

New house in a garden

Franklyn Road Esher, Surrey KT12

Value Creation Strategy

Design-led garden land subdivision creating additional consented plot.

Deliverables

• New 3 bedroom single-family home

• 130 sqm new residential GIA in Elmbridge

Core Strengths

• Garden land subdivision creating consented plot

• Private courtyard plan

• Double-height living adding value

• Quality materials at controlled cost

• Award-winning: AJ Small Projects shortlist

• Featured in Dezeen magazine.

Architectural Excellence

L-shaped plan frames sheltered courtyard, architecture deferring to nature. Double-height communal and single-storey private wings maximize garden connection and light. Blue brick and sapele complement landscape. Exposed concrete structure and raw materials create fresh, contemporary interiors celebrating honest construction. Quality of living with nature generates premium value.

Transforming of a community building

Wastdale Road

Forest Hill, South East London, SE23

Value Creation Strategy

Residential conversion of derelict community building through design-led consensus between community and planning authority, unlocking stranded asset for new housing.

Deliverables

• 9 new apartments

• 652 sq m of new residential GIA in Lewisham

Core Strengths

• Consent secured through collaborative stakeholder engagement - architecture facilitating community, developer, and local authority consensus.

• Mixed-unit scheme (1-3 bed apartments) optimizes density for diverse local housing need

• Sustainable SIP construction

• Featured in Architects’ Journal

Architectural Excellence

Retained street façade, reimagined planning. Living spaces reoriented to tree-lined alley with garden buffer - prioritizing amenity, privacy, and green outlook. Heritage preservation with contemporary spatial strategy proving conservation and viability compatible.

long section
right entrance to apartments through gardens parallel to tree lines alleyway
ground floor plan

First home of newly weds

Parkgate, Battersea, London SW11

Value Creation Strategy

Design intelligence delivering two-bedroom family house on 40sq m through vertical spatial strategy, integrated courtyards, and adaptable configurations.

Deliverables

• A new family house

• 86 sqm new residential GIA in Wandsworth

Core Strengths

• Design-led land value maximization

• Double-height spatial value beyond GIA

• Three-level amenity provision

• Adaptable configuration

• Exposed structure reducing cost

• Featured in Wallpaper* magazine

Architectural Excellence

Blue-black brick perimeter walls define the plot, with building volumes carved within. Simple geometry and picture windows frame city views. Exposed structure celebrates craftsmanship - ceilings, floors, walls, and staircase reveal rigorous alignment between construction and architecture. Despite modest 40sq m footprint, varied spatial moods, views, and natural light create richness. Nothing superfluous, nothing concealed - an urban oasis delivering quality of life beyond square meterage.

New mews house

Architecture as an emblem

Tulse Hill

Station Rise, Tulse Hill, London, SE27

Value Creation Strategy

Design mediates between railway warehouses and mews context, delivering a new landmark building with commercial open plan grond floor and loft accommodation, repositioning local area as dynamic gateway to central London.

Deliverables

• New 9 loft-style apartments

• New commercial space & place creation

• 809 sq m of new residential GIA in Lambeth

• 180sq m of new commercial GIA in Lambeth

Core Strengths

• Landmark architecture enhancing asset value both for site and for larger context

• Loft-style product introducing new market segment

• Commercial ground floor desigend for public realm enhancement at station entrance

• Featured in Architects’ Journal

Architectural Excellence

Contemporary landmark mediating railway/Victorian contexts through industrial volume and articulated façades. Glazed brick station references. Nine loft units with metal-framed views introducing new lifestyle segment. Precision detailing, bold proportions, strong street presence.

A positive contribution

Tramway Path

Mitcham, London CR4

Value Creation Strategy

Design strategy enabling three-storey building on two-storey streetscape context, securing consent on derelict tip yard.

Deliverables

• 9 new affordable apartments

• 659 sq m of new residential GIA in Merton

Core Strengths

• Brownfield regeneration

• Sustainable SIP construction and PV panels

• High-quality affordable tenure

• Consent secured through collaborative stakeholder engagement - architecture facilitating developer and local authority consensus

Architectural Excellence

An extract from Merton Council Future Merton, ‘Small Sites Tool Kit’ highlights the project as a stand out example of how to design for small sites with the following quote.

‘Contemporary proposals with good architectural design can make a positive contribution on the character of the street. A considered material pallet, articulated massing and good attention to detail can all contribute to a successful building.’

right SIP system used for fast construction of high quality providing excellent internal volumes

Sheltering vaults

Value Creation Strategy

Vaulted design resolving right-to-light and unlocking derelict garage site with planning refusal history.

Deliverables

• New 3-bed family house

• 147 sqm of new residentail GIA in Brent

Core Strengths

• Brownfield regeneration

• Design-led consent on refused site

• Low-carbon concrete/timber construction

• Community endorsed

• Landmark enhancing locality

Architectural Excellence

The design demonstrates planning constraint as architectural opportunity rather than compromise.

Two sculptural vaults maximize volume within planning constraints - effortless appearance through rigorous execution. Sunken lower ground organizes private accommodation around two courtyards whilst raised ground floor positions living/kitchen to engage mews whilst maintaining privacy.

Long House
Victoria Mews, Queens Park, London NW6
view of house from mews
view of kitchen above and bedroom below across courtyard

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