What's Cooking Newsletter - Thirteen Edition - Q4 2023

N E W S L E T T E R Edition 13 / Q4 - 2023 / Groupe SEB USA

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Building a Strong Team: The formation of a robust international and multi-talented team—comprising individuals like Casey, Susana, Theo, and the impactful addition of Lea during her six-month tenure—stands out as a significant achievement. The team's cohesion and dedication represent a pinnacle of success for the year.

Collaboration Across Departments: Florent Dumontier, Marketing Director, SDA

Reflecting on 2023: A Year of Achievements for Small Domestic Appliances (SDA) In the realm of Small Domestic Appliances (SDA), 2023 was marked by significant accomplishments and collaborative efforts that set the stage for future successes. Here are the key highlights:

The collaborative spirit extended beyond our team to include seamless interactions with other departments, particularly the Sales & Content team. The energy and passion brought to work every day fostered closer connections, exemplified by our fruitful collaboration with the Amazon team. This synergy is a model for establishing dynamic partnerships with all retailers and key accounts.

Maintaining Positions in Challenging Circumstances: Despite facing multiple challenges, including an overall market decline, the bankruptcy of Bed Bath and Beyond (a historical home for our brand), lost listings with Target, and the need for aggressive pricing strategies with Walmart, we successfully maintained our positions with Rowenta in the Garment Care category.

Success Stories of the Year: Notable successes include our growth in handheld steamers, driven by Pure Pop on Amazon and DR71 in Target & Walmart, elevating us to the #2 position in the category.

Additionally, our online growth in Beverage & Breakfast, propelled by a robust recovery plan in grinders, has been a highlight of the year.

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Looking Ahead to 2024: A Year of Breaking Barriers and Achieving Success Together In 2024, Small Domestic Appliances is poised to break the glass ceiling, unlock online potential, and revel in collective successes. Here's a glimpse of the goals and aspirations for the upcoming year:

Rowenta's Objectives: Categories Development:

Continue expanding the steam generators category with a comprehensive product roadmap and an engaging communication plan.

Test and learn in the stick vacs category, aiming to secure our fair share and plan for product offer extensions.

Double turnover in Handheld Steamers through a robust online growth strategy, including the launch of Pure Force and strengthening in-store business with Target & Walmart.

Distribution Strategy:

Collaborate closely with Williams Sonoma to establish a new Premium Home for the brand.

Launch the Direct-to-Consumer website in the second half of 2024.

Intensify online business efforts to target an omni-channel strategy, starting with Clubs.

Krups' Clear Objectives: Dominate the coffee grinders and kettles markets with new product offerings in the pipeline.

Bring innovation to coffee/espresso makers to leverage brand potential and trade consumers up.

Emphasizing Speed to Market and Innovation: Collaborative efforts with teams, both local and global, including our colleagues from SUPOR, underscore the commitment to enhancing speed to market. The focus on bringing more innovations to the SDA business is not just a goal; it's an exciting reality that promises to redefine our approach to T-fal Electrical cooking.

A Toast to Success in 2024 As we raise our glasses to toast the achievements of 2023 and set our sights on the promises of 2024, let's remember that success is not just a destination; it's a journey crafted with passion, energized by collaboration, and seasoned with a bit of craziness and fun. Small Domestic Appliances in the US is not just a challenging business—it's an arena where success is not just probable; it's inevitable.

Here's to a year of breaking barriers, unlocking potential, and savoring the sweet taste of success together. May the spicy cocktail of passion, energy, collaboration, and ownership propel us to new heights, making 2024 a year to remember.

Cheers to Small Domestic Appliances and the exciting journey that awaits us!

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Groupe SEB Holds a Capital Markets Day On December 14th, Groupe SEB organized a Capital Markets Day in Paris for the financial community.

Thierry de La Tour d’Artaise, Chairman of the Board, opened the event, accompanied by Stanislas de Gramont, Chief Executive Officer, who presented the strength of Groupe SEB’s growth model as well as its strategic vision for its two primary business activities, Consumer and Professional.

Also, several members of the Executive Committee participated in the event:

• Cyril Buxtorf, Senior Executive Vice President, Products & Innovation, addressed the

Group’s innovation strategy;

• Vincent Tai, Executive Vice President SEB Asia, traced its continued expansion in China and

its long-term development prospects;

• Martin Zouhar, Executive Vice President SEB Professional Coffee, recalled the

fundamentals of the Professional Coffee market, its performance, and growth potential; • Olivier Casanova, Senior Executive Vice President, Finance, presented and put into perspective the financial performance of the Groupe.

The event was broadcast live on the Group's website and is available for all employees. To watch the live recording, click here and follow the instructions.

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2023

year in review

G5™ Graphite Core

Exclusively at Williams Sonoma & Allclad.com, G5™Graphite Core, features breakthrough technology and outstanding performance and durability. Recently awarded the 2023 Epicurious Kitchen MVP Award, boasting how light and easy it is to use, how quickly it heats up and cools down quickly and how evenly it heats. Be sure to add this to your wish list!

Chef Partner Gavin Kaysen Why He Loves G5™

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2023 | year in review

D3® 14” Wok

To kick off Lunar New Year, we launched the D3 14” Wok on AllClad.Com which was a great success and sold out.

Coming off the success, we are opening this to all retailers in Q1 2024. Check out this delicious Szechuan Pork and Eggplant Dish, crafted by Chef Derek.

Weeknight Pans In search of weeknight meal inspiration?

Don’t worry we got you covered! Our D3® & D5® Weeknight Pans are perfect for delivering delicious one pan meals in under 30 minutes. Check out the viral Spicy Vodka Pasta, Chicken Piccata Meatball Soup and Chicken and Mushroom Pot Pie, created by Chef Derek.

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Forged Knives 7 Piece Block Set

N E W S L E T T E R The reviews keep piling in and our Forged Knives Collection has raving reviews! Get your hands on some, now available at all participating All-Clad retailers.

Mother of All Pans The return of the exclusive 6-quart Mother of All Pans for Mother’s Day on AllClad.Com was an instant hit and sell out with over 3K pieces sold.

Enameled Cast Iron Made with 97% recovered cast iron and no pre-seasoning required, this collection was created for low maintenance care and effortless clean up.

“These knives are amazing. I don’t know anything about knives but I know that when I go to use one, it glides right through. No trouble just amazingly quick to cut right through. I cut a stale piece of bread and I thought it was so easy I didn’t expect that at all. I love them.”

-HollyK5173

“This dutch oven is just beautiful. The quality is amazing. I've made beef stew and multiple soups and meats.. It cooks meat perfectly. I love the fact that it doesn't need to be pre-seasoned. The pot is heavy and has large handles or easy pickup. The wood trivet is a great bonus. I like to have gatherings at home and I just transfer the pot to the table.”

- Lissie400

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2023 | year in review

in the news...

The Strategist Award

Good Housekeeping

Architectural Digest

Good Housekeeping

Food & Wine

Bon Appetit

Best Stainless Cookware Set

Best Kitchen Knife Sets

8 Best Toasters of 2023

Best of All-Clad Cookware

7 Best Kitchen Utensil Sets

The Best Waffle Maker

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in the news...

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2023 | year in review

Best Value Ceramic Cookware Set T-fal Initiatives Ceramic Nonstick Cookware Set

Good Housekeeping

Launch recap…

Best value pots and pans

Good Morning America

Ceramic Excellence Reserve was curated to keep up with the demands of a creative and inspiring kitchen featuring a seamless edge to edge ceramic coating with stainless-steel details. Experience an ultra-smooth glide with Inoceram Glide Technology, our best-in-class ceramic non-stick. This premium cookware is made to be both beautiful and tough with a coating that is 20x harder than conventional non-stick.

This ceramic set has exceeded my expectations.

Its durability, versatility, and reliable nonstick performance have made it an indispensable tool in my kitchen. I highly recommend it to anyone in search of a high-quality, multi-purpose cookware option.”

- Oscar

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2023 | year in review Stainless Steel 11pc Collection

Experience durable, long-lasting performance with fast and even heat distribution. Extra convenience for everyday cooking with straining lids, pouring spouts & measuring marks.

Love this set! Washed and seasoned before first use and my food did not stick to pan. So excited to move away from nonstick and ceramic cookware to stainless steel, Works just as good!” - Pam B

Ingenio Color & Assortment Expansion Take back your shelf space! The tidiest most convenient way to make your kitchen complete now comes in 6 colors, 2 materials, 5 different configurations and more to come in 2024!

Professional VX3 Cook like a pro with the cookware series designed for the everyday cook who wants to take their cooking to the next level. Certified by the NSF and CBA, this frypan is engineered to last with its professional-grade body that offers exceptional durability.

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2023 | sustainability

visit us at t-falusa.com/eco-design

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2023 | sustainability

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U P D A T E S

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Content Updates Streaming TV Ad for Amazon Maximized investment from All-Clad Chef Ambassador asset, strategically cutting it into a 30-second streaming TV placement for Amazon.

Ingenio 14pc ATF Revamp Worked with e-commerce and product teams to streamline and simplify the Ingenio ATF creative, leaning into space-saving RTBs. We launched the new creative in support of Black Friday on Amazon.

New Photo and Video Content Now on DAM! Elevating digital presence across brands with updated photo and video content.

Uploaded to DAM / Salsify and currently living on PDPs.

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Appreciation and thank you luncheon

In a show of appreciation and partnership, the GS USA Sales & Marketing team provided lunch for the Millville team, thanking them for all their hard work and effort this year.

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Hispanic Heritage Month Breakfast (Oct 6, 2023)

Cultivating a positive Company Culture In this last quarter of the year, we focused on engaging internal social events, to contribute to employee satisfaction, productivity, and organizational success. In our quest to build a positive and robust company culture, we decided that we could impact the team’s performance at a profitable level and as a supportive and safe environment, resulting in motivated employees willing to go above and beyond.

Our social activities, from Hispanic Heritage Month breakfasts to Charity events, contribute to the tangible impact of our culture, where we translate diversity and inclusion into a sense of belonging that enhances communication, collaboration, and alignment ultimately boosting success and innovation.

In all events, we allow our employees to connect by showcasing our authentic ethnic roots with each opportunity and giving voice to the creativity and dedication of each employee, making them feel appreciated, included, and positively committed to our organizational initiatives.

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Halloween Costume Contest (Oct 31, 2023)

Cafecito 5k (Nov 5, 2023)

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Charity Events for St Jude and Saint Vincent of Paul (Sep 23, 2023 & Nov 30, 2023)

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Charity Events for St Jude and Saint Vincent of Paul (Sep 23, 2023 & Nov 30, 2023)

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Thanksgiving Lunch (Nov 22, 2023) End of the Year Dinner (Dec 07, 2023) Potluck Breakfast in Pajamas (Dec 15, 2023)

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International Potluck!

We are proud to have such a diverse team! To celebrate diversity, we gathered to share our favorite dishes from each country! Thanks to all who participated and enjoyed a nice time as a team.

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H O L I D AY S !

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The holiday season is here, and we know how to celebrate it at GS USA. From photos with Santa to wearing ugly sweaters to the office, we know the important thing is celebrating with family, friends, and colleagues. Happy holidays to our team, and we hope you have a happy new year.

H A P P Y

H O L I D AY S !

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Cigna Wellness Webcasts:

1/10 2:00 p.m.

1/17 2:00 p.m.

1/24 2:00 p.m.

Ditch Your Excuses, Commit to a healthy Lifestyle!

Emotional Fitness: Practicing Self Compassion

Not All Stress is Created Equal

2/7 2:00 p.m.

2/21 2:00 p.m.

3/6 2:00 p.m.

The Power of Connection: Healthy Relationships

Managers: The Challenge of Organizational Change

Endings and Opportunities: The Power of Acceptance

3/20 2:00 p.m.

Taking Charge of Your Health Care

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Open Enrollment Success!

Thank you all for participating in the Open Enrollment for 2023.

We can say it was a success and now you have more voluntary benefits for you and your family.

Thank you for participating!

Thank you to everyone who participated in the survey.

Together we make a better place to work.

Participation rate: Total

91%

All-Clad

90%

GS USA

90%

IMUSA USA

100%

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AAI Campaign starts on January 15th , 2024

The name of the section changes to “employee conclusion" while retaining the comment and signature elements.

The name of the section is changed to "N+2 follow-up" with the clarification that its commentary is part of a “follow-up".

The name of the section is changed to "HR follow-up", with the clarification that its commentary is part of a "follow-up"»

AAI 2024 evolution What to expect this year?

More autonomy in individual development and growth.

2 forms instead of 4 4 mandatory sections instead of 6 My achievements on annual goals contribution to collective results more individual projects/assignments my future goals contribution to collective results more individual projects/assignments Business, behavioral and managerial skills repositories

Shared career perspectives

my development my strengths my areas for development my shared development prospects my professional interview / individual development plan

70/20/10 approach Link to Peoples Review

overall assessment

Better structured, simpler and easier to understand...... with continuity (performance, individual development...)

Business goals

Development goals

Business goals

Development goals

It was simplified to focus more on development strengths, opportunities, and growth plans. New 70/20/10 approach according to group guidelines,

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Guide to the AAI form What to prepare and how?

My performance over the year Goals (in line with the goals of your « AAI » or the last « Goals setting form »)

For each goal in the past year Have I passed all the milestones to reach my goal?

How have I achieved them ?

Have I exceeded expectations?

Do I have any goals still in progress?

Suggest an evaluation of the level of achievement for each goal

TIP: a goal may be carried forward in the ”future goals " section

Future Goals In the past year's goals: identify ongoing / recurring projects to be continued Identify my goal "type" in my iGrow goal library.

Identify and propose new projects or activities Suggest an area for improvement (to make progress in your current job or to prepare for the next one) For each goal, suggest achievement milestones

Taking up and developing proposals made in the " Training & development (PDI)" section.

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Optional: My tools / My skills repositories Professional abilities With the professional abilities matrix (« skills matrix ») : Identify your professional abilities Identify your strengths Identify areas for improvement Be able to illustrate your key achievements, if any Suggest how to make progress (through practice, management coaching, training, etc.)

TIP: These suggestions will be later used to build a development plan to be better on your position.

You will describe that plan in the " Training & development (PDI)" section

Managerial / Behavioral competencies (Link to the « MCM ») With the managerial / behavioral competencies model: Identify your soft skills Identify your strengths Identify areas for improvement Be able to illustrate their key achievements, if any Pr Suggest how to make progress (through practice, management coaching, training, etc.)

These actions will be used to build your development on your position and follow it in the "professional interview” (PDI) section.

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Central: My development Training & development My Individual Development Plan (IDP) Have I filled and updated my internal resume ?

I look to the short term and longer term: What do I really want to do? What direction do I really want to go in?

Am I ready to take on a new position immediately or in the medium term?

What direction do I want my career to take?

What position(s) can I envisage? reference system « skills & jobs mapping») available here; What do I want to do next?

On my current job: What skills or expertise can I call on?

What skills do I need to strengthen to prepare for a future position?

How can I progress in my job (through practice, training, etc.)?

How can I prepare for my next position (practical experience, training, etc.)

Revision of current "goals" identified in the "goals” (performance) section

Taking up the proposals made in the assessment of "professional abilities" and "behavioral/managerial competencies”

Use your appraisals of your goals, your proposed future goals and your AAI skills repositories to answer the development related questions in the "Training & development (section and formulate your Individual Developmen t Plan (IDP).

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Thank you all for participating in the 9th edition of Charity Week.

We appreciate all of your support in giving back to our community.

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Factory Sale, big Success!

A message from Dan Tylor…

“I wanted to give everyone an update from the factory sale this past weekend. We were able to smash the record for sales with over $1.4M in sales! We accommodated the highest amount of traffic since we have been keeping records for the sale and nearly hit $1M in sales on the first day!

In addition to the sales, we were able to raise $22,521 for Make a Wish!

We couldn’t have done it unless we all worked as a team, The Salaried and Hourly people at the sale, the Salaried and Hourly people at the factory who kept running allowing us to have the sale and the help from our friends in New Jersey. We all came together to achieve a special result and I thank you all for allowing me to be a part of it with you.

This is my last day for the year and I will return next year but I wanted to make sure I also wished you all a Merry Christmas and Happy New Year!”

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New Comers:

Name Alexis Cooper Andrea Dachille Blayne Slack Brett Mcclain Brett Shalansky Charles Neuhart Craig Worrell Daniela Castillo Grayling Fisher Greg Liberi James Nelson James Simonds Jo Evvs Justin Thomas Kosh Subba Kurt Croyle Lloyd Harper Michael Williams Richard Lassic Richard Lassic Ricky Edgar Sarah Thompson Victor Karl Walter Thompson Xavier Spruill Zachary Bieliski

Position

Location

Assembly Cell Member ALL CLAD CANONSBURG Assembly Cell Member ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Clad Cell Member ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Clad Cell Member ALL CLAD CANONSBURG Planner Shipping GS USA MILVILLE Chargeback & Credit Memo Specialist GS USA PARSIPPANY Forming Labor Pool ALL CLAD CANONSBURG Clad Cell Member ALL CLAD CANONSBURG Finishing Cell Member ALL CLAD CANONSBURG Sr. Forklift Operator GS USA MILVILLE In-Line Labor Pool ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Finishing Cell Member ALL CLAD CANONSBURG Finishing Cell Member ALL CLAD CANONSBURG Forming Labor Pool ALL CLAD CANONSBURG Finishing Cell Member ALL CLAD CANONSBURG Finishing Cell Member ALL CLAD CANONSBURG Assembly Cell Member ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Labor Pool ALL CLAD CANONSBURG Edi & It Support Coordinator GS USA PARSIPPANY In-Line Labor Pool ALL CLAD CANONSBURG

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Lyle Deyell

Quality Inspector

Derrick Wipper Julie Long

National Account Manager GS USA STATE OR Forming Cell Member ALL CLAD CANONSBURG

ALL CLAD CANONSBURG

Thomas Patterson Supply Planner Yandy Gonzalez Warehouse Assistant

GS USA MILVILLE IMUSA USA

Dale Alan Podish Labor Pool Dick Podish Labor Pool

ALL CLAD CANONSBURG ALL CLAD CANONSBURG

Hector Custidiano Forklift Operator Michael S. Marion Clad Cell Member Rommel Zapanta Information Technology Director

GS USA MILVILLE ALL CLAD CANONSBURG GS USA MILVILLE