Trade Magazine A/W2023

Contents

1.

2.

WALK WITH GROUNDED

Introduction to Grounded Rugs and our philosophy.

3.

BIOPHILIA COLLECTION

Beautiful botanical jute designs in rugs, runners and doormats for foundation layering througout the home.

4.

LEGACY COLLECTION

Designs and compositions for quiet luxury. Featuring wool, bamboo silk and TENCEL™ designs.

5.

PLANET

Our outdoor Collection made of 100% recycled plastic PET Yarn sourced from global plastic waste.

TRADE

Trade registration guide..

Walk with Grounded

GROUNDED BRAND PHILOSOPHY

Grounded, contemporary rugs specialising in timeless and luxurious foundations.

We create soft flooring experiences rich with emotional resonance that reflect a tactile sophistication.

Walk with Grounded on an exclusive trade journey to provide your clients not only with a stunning, hand made product but a transparent ethos.

We create soft flooring experiences rich with emotional resonance that reflect a timeless and tactile sophistication.

Walk with Grounded on an exclusive trade journey to provide your clients not only with a stunning, hand made product but a transparent ethos.

2.

Biophilia Collection

/bʌɪə(ʊ)ˈfɪlɪə/

An innate and genetically determined affinity of human beings with the natural world.

The 100% all natural Jute Collection allows for serene and classic interior themes. Providing an effortless connection to the landscape and history by way of intertwining Biophilic Design and Indian weaving techniques.

KOS

KOS NATURAL

Nothing says style more than a classic natural jute braid.

Grounded’s timeless KOS Natural design, comes in beautiful rugs and runners with gorgeous attention to detail in the edging and a traditional hand braiding technique which has formed the textural foundation of stunning handmade natural jute rugs for decades amongst rug making artisans in India.

The quality of jute braiding, edging and natural jute batch sourcing in a spectrum of natural tones makes this KOS Collection one of our best productions to date.

A timeless 100% natural Jute flat braid for a classic styling within the home.

KOS NATURAL COMPOSITION: 100% JUTE

KOS BROWN

Nothing says style more than a classic natural jute braid.

Our latest KOS Brown (sister to our KOS Natural) braid comes in beautiful rugs and runners with gorgeous attention to detail in the edging and individual braids.

The quality of jute braiding, edging and natural jute batch sourcing in stunning brown tones makes this KOS Collection one of our best productions to date, we believe you will not find a higher quality jute braided rug within Australia.

A timeless 100% jute flat braid for a classic indoor or outdoor undercover finish.

SIZING:

KOS BROWN

COMPOSITION: 100% JUTE

KOS RUNNERS

Nothing says style more than a classic natural jute braid.

Grounded’s timeless KOS Natural design, comes in beautiful rugs and runners with gorgeous attention to detail in the edging and a traditional hand braiding technique which has formed the textural foundation of stunning handmade natural jute rugs for decades amongst rug making artisans in India.

The quality of jute braiding, edging and natural jute batch sourcing in a spectrum of natural tones makes this KOS Collection one of our best productions to date.

A timeless 100% natural Jute flat braid for a classic styling within the home. Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING:

80 X 400 CM

80 X 600 CM

KOS RUNNERS

COMPOSITION: 100% JUTE

Sardinia

SARDINIA WHEAT

Sardinia Wheat, an expression of un-dyed Jute batch tones, reflecting the cool serenity of the Mediterranean and the undulating curves in the local architecture. Sardinia offers a contemporary approach to our beloved and durable flat weave, by virtue of an elegant curved 15cm corner radius with tightly bound edging detail.

This is a modernist take on Biophilic design, operating on the premise of our innate biological connection with nature. Styling Sardinia's botanical fibre within the home beautifully achieves this connection to nature in your interiors both in textile and in its elevated curvilinear form.

SARDINIA WHEAT

COMPOSITION: 100% JUTE FLAT WEAVE

SARDINIA VOLCANIC

Sardinia Volcanic, representing the Volcanic Black Sands of Sardinia and reflecting the cool serenity of the Mediterranean and the undulating curves in the local architecture. Sardinia offers a contemporary approach to our beloved and durable flat weave, by virtue of an elegant curved 15cm corner radius with tightly bound edging detail.

This is a modernist take on Biophilic design, operating on the premise of our innate biological connection with nature. Styling Sardinia's botanical fibre within the home beautifully achieves this connection to nature in your interiors both in textile and in its elevated curvilinear form.

SARDINIA VOLCANIC COMPOSITION: 100% JUTE FLAT WEAVE

SARDINIA STONE

Sardinia Stone, a unique dove grey Jute, reflecting the cool serenity of the Mediterranean and the undulating curves in the local architecture. Sardinia offers a contemporary approach to our beloved and durable flat weave, by virtue of an elegant curved 15cm corner radius with tightly bound edging detail.

This is a modernist take on Biophilic design, operating on the premise of our innate biological connection with nature. Styling Sardinia's botanical fibre within the home beautifully achieves this connection to nature in your interiors both in textile and in its elevated curvilinear form. SIZING:

SARDINIA STONE

COMPOSITION: 100% JUTE FLAT WEAVE

SARDINIA RUNNERS

Sardinia Runners, reflecting the cool serenity of the Mediterranean and the undulating curves in the local architecture. Sardinia offers a contemporary approach to our beloved and durable flat weave, by virtue of an elegant curved 15cm corner radius with tightly bound edging detail.

This is a modernist take on Biophilic design, operating on the premise of our innate biological connection with nature. Styling Sardinias botanical fibre within the home beautifully achieves this connection to nature in your interiors both in textile and in its elevated curvilinear form.

Sardinia comes in three naturalistic colour ways, Wheat, an expression of un-dyed Jute batch tones, Volcanic, a deep midnight black Jute, representing the Volcanic Black Sands of Sardinia and Stone, a unique dove grey Jute.

SIZING:

SARDINIA RUNNERS

COMPOSITION: 100% JUTE FLAT WEAVE

KINGSCLIFF ROUND NATURAL

Grounded’s go to when styling 100% Jute round rugs.

This style is woven in a flat weave, as opposed to a braid, so perfect for withstanding chair legs moving in and out across this piece. This flat weave also comes with double the life span given that it is the same weave on both sides so you can flip the piece if and when required.

We absolutely love how flat this sits against the floor and adds subtle linear texture and colour to any space in the home.

This exact design and composition was produced by Grounded Rugs for the stunning rooms and suites within The Calile Hotel, Brisbane, Australia. Again, a perfect example of stunning style meeting durability.

SIZING:

180 X 180 CM ROUND

260 X 260 CM ROUND

KINGSCLIFF ROUND NATURAL COMPOSITION: 100% JUTE FALT WEAVE

KINGSCLIFF ROUND BLACK

Extending the popular Kingscliff round range, please join us in welcoming “Kingscliff Nights” to our Grounded Signature Collection.

Based on our highly durable and well wearing 100% Jute handmade flat weave Kingscliff Natural, we have taken this design and now produced in a contemporary black for styling within your home.

Not only does this flat weave wear extremely well when exposed to high foot traffic and regular vacuuming, these practical features produced in a stunning black combine to give us a beautiful contemporary and hard-wearing rug for your home.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING:

180 X 180 CM ROUND

260 X 260 CM ROUND

KINGSCLIFF ROUND BLACK

COMPOSITION: 100% JUTE FLAT WEAVE

Corsica

CORSICA NATURAL

When designing a piece that is not only stylish but durable, we always go to our jute flat weave design.

The beauty of a flat weave is in its tightly woven composition, which means for day to day external stresses of heavy foot traffic, chair legs and vacuuming, this flat lying piece can withstand quite a bit.

We have used this very classic and timeless design and added tassels to bring a very relaxed and coastal look that is hard wearing and effortlessly stylish.

A fantastic foundation for you to layer your interior styling upon.

CORSICA NATURAL COMPOSITION: 100% JUTE FLAT WEAVE

CORSICA NIGHTS

When designing a piece that is not only stylish but durable, we always go to our jute flat weave design.

The beauty of a flat weave is in its tightly woven composition, which means for day to day external stresses of heavy foot traffic, chair legs and vacuuming, this flat lying piece can withstand quite a bit, and hides a plethora of sins given its dark colourway.

We have used this very classic and timeless design and added tassels to bring a very relaxed and coastal look that is hard wearing and effortlessly stylish.

A fantastic foundation for you to layer your interior styling upon. Note, being a botanical composition, this piece is best styled out of direct sunlight.

CORSICA NIGHT

COMPOSITION: 100% JUTE FLAT WEAVE

CORSICA RUNNERS

When designing a piece that is not only stylish but durable, we always go to our jute flat weave design.

The beauty of a flat weave is in its tightly woven composition, which means for day to day external stresses of heavy foot traffic, chair legs and vacuuming, this flat lying piece can withstand quite a bit, perfect for hallway and kitchen runner styling and functionality.

We have used this very classic and timeless design and added tassels to bring a very relaxed and coastal look that is hard wearing and effortlessly stylish.

Corsica Runners are available in natural and black. Note, being a botanical composition, this piece is best styled out of direct sunlight.

CORSICA RUNNERS

COMPOSITION: 100% JUTE FLAT WEAVE

Palma Coast

PALMA COAST - DOORMAT BLACK

This stunning black jute mat collection is a gorgeous “ropey” relaxed braid in Grounded’s Signature  Collection.  Palma Coast’s mat design comes with 100% jute braiding, cotton backing and stitched warping underneath at either end.

We absolutely are in love with the combination of this braid and its black colour-way which we feel provides a relaxed yet contemporary feel for our most popular doormat and extended mat collection.

If you are looking for a coastal yet contemporary effect in your home Palma Coast Black is your destination.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

COMPOSITION: 100% JUTE

PALMA COAST

PALMA COAST - DOORMAT NATURAL

This stunning natural jute is a gorgeous “ropey” relaxed braid in Grounded’s Signature  Collection. Palma Coast’s mat design comes with 100% jute braiding, cotton backing and stitched warping underneath at either end.

We absolutely are in love with the natural tones that this particular jute batch features in our most popular doormat and extended mat collection.

If you are looking for a coastal natural jute effect in your home Palma Coast is your destination.

PALMA COAST

COMPOSITION: 100% JUTE

Legacy Collection

Grounded's Legacy pieces are stunning limited edition styles to bring luxury and warmth into any space. These hand made productions utilise the superior natural fibres of New Zealand Wool, Bamboo Silk and certified TENCELTM Lyocell from sustainable forests in Lenzig, Austria.

SERPENTINE - FREEMAN X GROUNDED

This colour is Serpentine, a golden based rich green.

A contemporary rug collection inspired by the beauty of ripples in organic sedimentary stone beds created by water or wind and encapsulating overall freedom of movement. Interior elements designed to last the testament of time and celebrate the beauty of flow and texture in one’s own sanctuary.

We’ve exceeded our normal Legacy pile height to provide a sumptuous and plush finish underfoot. The predominant fibre of bamboo silk offers a fluidity of movement with a soft luxurious sheen. Resembling real silk, with cool to touch breathability this fibre, unlike real silk, is considered renewable and ethically produced. The design crescendos with the alternating ripple, composed of the highest quality New Zealand wool in a looped pile for a textural matte to lustre finish, with a cotton backing and binding.

SIZING:

SERPENTINE - FREEMAN X GROUNDED

COMPOSITION: 50% BAMBOO SILK, 30% WOOL 20% COTTON

IVORY - FREEMAN X GROUNDED

This colour is Ivory, a white-cream.

A contemporary rug collection inspired by the beauty of ripples in organic sedimentary stone beds created by water or wind and encapsulating overall freedom of movement. Interior elements designed to last the testament of time and celebrate the beauty of flow and texture in one’s own sanctuary.

We’ve exceeded our normal Legacy pile height to provide a sumptuous and plush finish underfoot. The predominant fibre of bamboo silk offers a fluidity of movement with a soft luxurious sheen. Resembling real silk, with cool to touch breathability this fibre, unlike real silk, is considered renewable and ethically produced. The design crescendos with the alternating ripple, composed of the highest quality New Zealand wool in a looped pile for a textural matte to lustre finish, with a cotton backing and binding. SIZING:

IVORY - FREEMAN X GROUNDED

COMPOSITION: 50% BAMBOO SILK, 30% WOOL 20% COTTON

OBSIDIAN - FREEMAN X GROUNDED

This colour is Obsidian, a pure black.

A contemporary rug collection inspired by the beauty of ripples in organic sedimentary stone beds created by water or wind and encapsulating overall freedom of movement. Interior elements designed to last the testament of time and celebrate the beauty of flow and texture in one’s own sanctuary.

We’ve exceeded our normal Legacy pile height to provide a sumptuous and plush finish underfoot. The predominant fibre of bamboo silk offers a fluidity of movement with a soft luxurious sheen. Resembling real silk, with cool to touch breathability this fibre, unlike real silk, is considered renewable and ethically produced. The design crescendos with the alternating ripple, composed of the highest quality New Zealand wool in a looped pile for a textural matte to lustre finish, with a cotton backing and binding.

SIZING:

OBSIDIAN - FREEMAN X GROUNDED

COMPOSITION: 50% BAMBOO SILK, 30% WOOL 20% COTTON

SMOKED QUARTZ - FREEMAN X GROUNDED

This colour is Smoked Quartz, a taupe brown.

A contemporary rug collection inspired by the beauty of ripples in organic sedimentary stone beds created by water or wind and encapsulating overall freedom of movement. Interior elements designed to last the testament of time and celebrate the beauty of flow and texture in one’s own sanctuary.

We’ve exceeded our normal Legacy pile height to provide a sumptuous and plush finish underfoot. The predominant fibre of bamboo silk offers a fluidity of movement with a soft luxurious sheen. Resembling real silk, with cool to touch breathability this fibre, unlike real silk, is considered renewable and ethically produced. The design crescendos with the alternating ripple, composed of the highest quality New Zealand wool in a looped pile for a textural matte to lustre finish, with a cotton backing and binding.

SIZING:

SMOKED QUARTZ - FREEMAN X GROUNDED

COMPOSITION: 50% BAMBOO SILK, 30% WOOL 20% COTTON

Pittwater

BARRENJOEY

As you may know, at Grounded Rugs when we are designing original pieces for our Collections we more often than not find visual and colour inspiration from nature.

Whether this be on land, at sea, or in the sky, we always are inspired by mother nature’s even changing colour palettes and variety of shapes. We thought it time to honour the elements that have been soothing us over the past two years and that first and foremost has been water.

The immersion of ones body in water always provides a cathartic and grounded experience so it was with this in mind that the serene, yet full of life, Pittwater design came to fruition.

This design originates from one of our Founder’s, Melinda Bourdain, photographs taken on a Spring mid morning when a light sea breeze was just building across Pittwater and represents the peacefulness it invoked.

Paying homage to the iconic areas of Barrenjoey Headland, Bilgola Plateau and Palm Beach, these stunning hand cut high low wool designs will be sure to add contemporary serenity and style to any beautiful home.

BARRENJOEY

COMPOSITION: 80% NATURAL WOOL 20% COTTON

PALM BEACH

As you may know, at Grounded Rugs when we are designing original pieces for our Collections we more often than not find visual and colour inspiration from nature.

Whether this be on land, at sea, or in the sky, we always are inspired by mother nature’s even changing colour palettes and variety of shapes. We thought it time to honour the elements that have been soothing us over the past two years and that first and foremost has been water.

The immersion of ones body in water always provides a cathartic and grounded experience so it was with this in mind that the serene, yet full of life, Pittwater design came to fruition.

This design originates from one of our Founder’s, Melinda Bourdain, photographs taken on a Spring mid morning when a light sea breeze was just building across Pittwater and represents the peacefulness it invoked.

Paying homage to the iconic areas of Barrenjoey Headland, Bilgola Plateau and Palm Beach, these stunning hand cut high low wool designs will be sure to add contemporary serenity and style to any beautiful home.

PALM BEACH

COMPOSITION: 80% NATURAL WOOL 20% COTTON

As you may know, at Grounded Rugs when we are designing original pieces for our Collections we more often than not find visual and colour inspiration from nature.

Whether this be on land, at sea, or in the sky, we always are inspired by mother nature’s even changing colour palettes and variety of shapes. We thought it time to honour the elements that have been soothing us over the past two years and that first and foremost has been water.

The immersion of ones body in water always provides a cathartic and grounded experience so it was with this in mind that the serene, yet full of life, Pittwater design came to fruition.

This design originates from one of our Founder’s, Melinda Bourdain, photographs taken on a Spring mid morning when a light sea breeze was just building across Pittwater and represents the peacefulness it invoked.

Paying homage to the iconic areas of Barrenjoey Headland, Bilgola Plateau and Palm Beach, these stunning hand cut high low wool designs will be sure to add contemporary serenity and style to any beautiful home. SIZING:

BILGOLA

COMPOSITION: 80% NATURAL WOOL 20% COTTON

Rivulet

RIVULET CREME

Taking inspiration from some of Australia's most beautiful river streams and boulder formations at the base of natural swimming holes, Grounded Rugs brings you our latest wool collection titled "RIVULET".

Grounded's handwoven Rivulet collection has a beautiful all natural composition of 80% Felted Natural New Zealand Wool and 20% Cotton. The use of Felted Natural Wool in a "pebble" design provides tactile softness and a subtle cushioning underfoot.

In this latest handmade production, we have used a luxurious 5000GSM weight of New Zealand wool per square metre, to provide a decadent underfoot experience with minimal shedding. This specific colour comprises of a beautiful solid creme pebble design and hand stitched edging by Grounded's weavers in India. This design would work well in Lounge, Bedroom or corner occasional chair settings.

SIZING:

200 X 280 CM

240 X 320 CM

300 X 400 CM

RIVULET CREME

COMPOSITION: 5000GSM 90% NZ WOOL 10% COTTON BACKING

RIVULET CREME ROUND

Taking inspiration from some of Australia's most beautiful river streams and boulder formations at the base of natural swimming holes, Grounded Rugs brings you our latest wool collection titled "RIVULET".

Grounded's handwoven Rivulet collection has a beautiful all natural composition of 80% Felted Natural New Zealand Wool and 20% Cotton. The use of Felted Natural Wool in a "pebble" design provides tactile softness and a subtle cushioning underfoot.

In this latest handmade production, we have used a luxurious 5000GSM weight of New Zealand wool per square metre, to provide a decadent underfoot experience with minimal shedding. This specific colour comprises of a beautiful solid creme pebble design and hand stitched edging by Grounded's weavers in India. This design would work well in Lounge, Bedroom or corner occasional chair settings.

SIZING:

200 CM ROUND

RIVULET CREME

COMPOSITION: 5000GSM 90% NZ WOOL 10% COTTON BACKING

RIVULET CREME GREY

Taking inspiration from some of Australia's most beautiful river streams and boulder formations at the base of natural swimming holes, Grounded Rugs brings you our latest wool collection titled "RIVULET".

Grounded's handwoven Rivulet collection has a beautiful all natural composition of 80% Felted Natural New Zealand Wool and 20% Cotton. The use of Felted Natural Wool in a "pebble" design provides tactile softness and a subtle cushioning underfoot.

In this latest handmade production, we have used a luxurious 5000GSM weight of New Zealand wool per square metre, to provide a decadent underfoot experience with minimal shedding. This specific colour comprises of a soft white base with a light grey fleck throughout the design and hand stitched edging by Grounded's weavers in India. This design would work well in Lounge, Bedroom or corner occasional chair settings.

SIZING:

200 X 280 CM

RIVULET CREME GREY

COMPOSITION: 5000GSM 90% NZ WOOL 10% COTTON BACKING

RIVULET CREME GREY

Taking inspiration from some of Australia's most beautiful river streams and boulder formations at the base of natural swimming holes, Grounded Rugs brings you our latest wool collection titled "RIVULET".

Grounded's handwoven Rivulet collection has a beautiful all natural composition of 80% Felted Natural New Zealand Wool and 20% Cotton. The use of Felted Natural Wool in a "pebble" design provides tactile softness and a subtle cushioning underfoot.

In this latest handmade production, we have used a luxurious 5000GSM weight of New Zealand wool per square metre, to provide a decadent underfoot experience with minimal shedding. This specific colour comprises of a soft white base with a light grey fleck throughout the design and hand stitched edging by Grounded's weavers in India. This design would work well in Lounge, Bedroom or corner occasional chair settings.

SIZING: 200 CM ROUND

RIVULET CREME GREY

COMPOSITION: 5000GSM 90% NZ WOOL 10% COTTON BACKING

RIVULET CHARCOAL

Taking inspiration from some of Australia's most beautiful river streams and boulder formations at the base of natural swimming holes, Grounded Rugs brings you our latest wool collection titled "RIVULET".

Grounded's handwoven Rivulet collection has a beautiful all natural composition of 80% Felted Natural New Zealand Wool and 20% Cotton. The use of Felted Natural Wool in a "pebble" design provides tactile softness and a subtle cushioning underfoot.

In this latest handmade production, we have used a luxurious 5000GSM weight of New Zealand wool per square metre, to provide a decadent underfoot experience with minimal shedding. This specific colour comprises of a contemporary charcoal base with a soft light grey fleck throughout the design. This design would work well in Lounge, Bedroom or corner occasional chair settings.

SIZING:

200 X 280 CM

240 X 320 CM

300 X 400 CM

RIVULET CHARCOAL COMPOSITION: 5000GSM 90% NZ WOOL 10% COTTON BACKING

RIVULET CHARCOAL

Taking inspiration from some of Australia's most beautiful river streams and boulder formations at the base of natural swimming holes, Grounded Rugs brings you our latest wool collection titled "RIVULET".

Grounded's handwoven Rivulet collection has a beautiful all natural composition of 80% Felted Natural New Zealand Wool and 20% Cotton. The use of Felted Natural Wool in a "pebble" design provides tactile softness and a subtle cushioning underfoot.

In this latest handmade production, we have used a luxurious 5000GSM weight of New Zealand wool per square metre, to provide a decadent underfoot experience with minimal shedding. This specific colour comprises of a contemporary charcoal base with a soft light grey fleck throughout the design. This design would work well in Lounge, Bedroom or corner occasional chair settings.

SIZING: 200 CM ROUND

RIVULET CHARCOAL

COMPOSITION: 5000GSM 90% NZ WOOL 10% COTTON BACKING

Tencel Movement

MOON GREIGE

Extending Grounded’s luxurious TENCEL™ designs we bring you “Moon Greige”.

This gorgeous piece, comprising of 80% TENCEL™ and 20% cotton, has a base of silver, grey and beige across lighter spectrums and again, as with all our TENCEL™ designs, the fibre reflects light to give an appearance of “movement” within the rug. Grounded’s use of the TENCEL™ fibre is predominately applied in block colours as this allows the fibres themselves to do the work, providing a luxurious visual and tactile effect when styling within the home.

When styling your TENCEL™ piece within the home we recommend rotating the piece as each rotation will provide a different depth of colour depending on which way the natural light bounces off the fibres. Each look is quite different, one being quite a dusty or light silver effect and the other providing a very rich and luxe effect with more colour depth, the choice is yours and entirely comes down to your own personal preference within the home.

This very limited production would work beautifully in a lounge, master bedroom, luxurious penthouse dining, or, as we photographed here, within a large entryway.

FULL MOON GREIGE

COMPOSITION: 80% TENCEL™ 20% COTTON

HINTERLAND GREEN

Rocky Creek Damn in Northern NSW, Australia, and the surrounding dense subtropical visual feast is the inspiration for “Hinterland Green”. We wanted to bring the lush outdoor visual into the home and then to give it depth and mood like mother nature creates underneath her rainforest canopies.

Less is more when using the TENCEL™ fibre which plays with light to create movement and mood within the home, hence why we only use block colours when using this fibre. The piece will constantly have “movement” visually within it given the sustainable fibre composition of 80% TENCEL™ and 20% cotton which adds to the very contemporary look of the piece.

The beauty of this design when exposed to light is that the piece can achieve two very different looks, one being quite a dusty green or if the piece is rotated, a more luxe moody green. A stunning, silk-like to walk on, addition to any home.

SIZING:

HINTERLAND GREEN

COMPOSITION: 80% TENCEL™ 20% COTTON

PRUSSIAN BLUE

The lustrous and varied blues of the deep seas throughout Bass Strait provide the inspiration for Grounded’s stunning “Prussian Blue”.

This stunning piece, comprising of 80% TENCEL™ and 20% cotton, reflects the light and creates colour movement that spans from elegant Prussian blues to Indigo and Ink blues, dependent on which way the light is reflected upon the fibres. The overall effect is reminiscent of the depths of blues that move across the ocean and is one of contemporary elegance when placed within the home.

When styling your TENCEL™ piece within the home we recommend rotating the piece as each rotation will provide a different depth of colour depending on which way the natural light bounces off the fibres. This very limited production in a luxurious 300cm Round or 240x320cm and 300x400cm Rectangles would work beautifully in a lounge, master bedroom, luxurious dining, or, as we photographed here, within a large entryway. Available in 240x320cm and 300x400cm Rectangles.

SIZING:

PRUSSIAN BLUE

COMPOSITION: 80% TENCEL™ 20% COTTON

Freycinet

FREYCINET SUNSET

As part of Grounded’s “Freycinet” trinity, please let us introduce you to the stunning “Freycinet Sunset”. This unique design is stunning in its light-gold raw umber colour way.

The first or last light reflected by the sun onto the coastline cliff faces around Freycinet National Park, especially when viewed from on the ocean looking back onto the land, is one of the greatest natural beauties in the world, and one which we draw much inspiration from, as captured here on our last trip on the waters of the Tasman Sea and her surrounding bays.

“Freycinet Sunset” has a beautiful composition of 50% certifiable TENCEL™, 30% wool and 20% cotton. TENCEL™, when combined with wool, provides an elegant low sheen visual, whist retaining softness underfoot.

This Freycinet trinity collection is based on a very subtle high low ripple that runs horizontally throughout the rug. Given the colour of this gorgeous Freycinet Sunset, the high pile is subtly separated by the cream cotton base providing a timeless contemporary piece for within your home.

FREYCINET SUNSET

COMPOSITION: 50% TENCEL™ 30% WOOL 20% COTTON

FREYCINET SAND

As part of Grounded’s “Freycinet” trinity, please let us introduce you to the stunning “Freycinet Sand”. This unique design evokes, both visual and tactile, memories of days spent at Bryan’s Beach, one of the gorgeous cove beaches within Freycinet National Park.

The sands at many of the Park’s beaches are the purest of white and when set against the rugged backdrop of the Hazards Mountain Range and the azure bay waters, the combination is truly mother nature at her most spectacular.

“Freycinet Sand” has a beautiful composition of 50% certifiable TENCEL™, 30% wool and 20% cotton. TENCEL™, when combined with wool, provides an elegant low sheen visual, whist retaining softness underfoot.

This Freycinet trinity collection is based on a very subtle high low ripple that runs horizontally throughout the rug providing a timeless, contemporary piece for within your home.

FREYCINET SAND

COMPOSITION: 50% TENCEL™ 30% WOOL 20% COTTON

FREYCINET STORM

As part of Grounded’s “Freycinet” trinity, please let us introduce you to the stunning “Freycinet Storm”.

Just like the treacherous section of sea, Bass Strait, and how quickly it can change its state, so too can the breathtaking rock formations found throughout Freycinet National Park. The colours of the rock face change against the sea, pending on light and weather and provides us with the most beautiful spectrum of moody grey’s.

“Freycinet Storm” has a beautiful composition of 50% certifiable TENCEL™, 30% wool and 20% cotton. TENCEL™, when combined with wool, provides and elegant low sheen visual, whist retaining softness underfoot.

This Freycinet trinity collection is based on a very subtle high low ripple that runs horizontally throughout the rug providing a timeless, contemporary piece for within your home.

FREYCINET STORM

COMPOSITION: 50% TENCEL™ 30% WOOL 20% COTTON

4.

Planet Outdoor/Indoor Collection

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection. 100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/indoor rug for any environment. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains.

GRANITE

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection.

100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/ indoor rug for any environment.The beauty of this PET fibre, whilst not only contributing to the recycling of global plastic waste, is that should any spills occur simply hose off and let dry in sun. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains!

SIZING:

62 X 150 CM

120 ROUND

200 ROUND

170 X 240 CM

200 X 280 CM

240 X 320 CM

GRANITE COMPOSITION: 100% RECYCLED PET YARN

DRIFTWOOD

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection.

100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/ indoor rug for any environment.The beauty of this PET fibre, whilst not only contributing to the recycling of global plastic waste, is that should any spills occur simply hose off and let dry in sun. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains!

SIZING:

62 X 150 CM

120 ROUND

200 ROUND

170 X 240 CM

200 X 280 CM

240 X 320 CM

DRIFTWOOD

COMPOSITION: 100% RECYCLED PET YARN

DUNE

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection.

100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/ indoor rug for any environment.The beauty of this PET fibre, whilst not only contributing to the recycling of global plastic waste, is that should any spills occur simply hose off and let dry in sun. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains!

SIZING:

62 X 150 CM

120 ROUND

200 ROUND

170 X 240 CM

200 X 280 CM

240 X 320 CM

DUNE

COMPOSITION: 100% RECYCLED PET YARN

Trade

Trade

Grounded’s ability to produce stunning hand made custom projects in collaboration with residential, Trade and Commercial clients has seen us manufacture for projects including The Crown Hotel penthouses in Barragaroo Sydney, The Calile Hotel Brisbane, The Ritz Carlton Vietnam, The Bower Hotel Byron Bay, The Isla Hotel Batehaven, along with working with Interior Designers such as Kate Bell Design, Bagnell Design and Beatrix Rowe to name a few.

“Axlund & Goldstein focus on delivering a finished project that goes beyond our client's expectations. Melinda and her team at Grounded Rugs reflect that same work ethic, which extends to a personalised relationship and one we can share our experience, enthusiasm, and professionalism for our industry. Grounded rugs unique response, ensures that each brief is specifically curated and focuses on delivering project-specific design, creating tailored spaces that are reflective of our design intent. As a result, producing a proud collaborative approach for every project.”

- Sue Axlund, Axlund and Goldstein

With Thanks

We are delighted that you have chosen Grounded Rugs exclusive botanical and wool floor coverings to create beautiful spaces for your client’s properties. Our rugs proudly grace the floors of some truly amazing private residences and stunning world-famous hotels and resorts, including Brisbane’s “The Calile” Hotel, Byron Bay’s “The Bower” Hotel and the world renowned NOBU and Penthouses within Crown Barangaroo.

We believe that just like selecting the perfect diamond, similar rules apply to selecting the perfect rug; composition (we only use botanic or wool fibres at Grounded), colour (hand dying jute and woollens ensures the richest and most natural hues are created exclusively for us) and craftsmanship (respecting the ancient craft of hand weaving and ensuring the highest level of quality at all stages from production to distribution).

We value long term relationship building with our trade partners and are always available to assist with rug placement and sizing, commercial installations, custom rug designs and general styling solutions.

We have two beautiful exclusive showrooms where you can view our products, located in Sydney. We welcome you and your clients to visit our Grounded showrooms at any time for private consultations. Custom pieces are our specialty and we are always happy to work with you to create the perfect rug to complete your designer property.

Please do not hesitate to call us at the Sydney Showroom on (02) 9319 5824

- The Grounded team grounded-rugs.co info@grounded-rugs.co | @grounded_rugs