Grounded Trade Magazine Winter '22

grounded-rugs.co

HANDMADE COLLECTION OF DESIGNER BOTANICAL AND WOOL RUGS

Sydney Showroom & Trade HQ 503 Crown Street Surry Hills. NSW. 2010 Phone: 0434 789 929

Byron Bay Showroom 3B, 11 Banksia Drive, Byron Bay NSW 2481 Phone: 0474 725 743

E XC L U S I V E A U S T R A L I A & I N T E R N AT I O N A L P R O D U C T L I S T APRIL 2022

Contents

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WA L K W I T H G R O U N D E D

S I G N AT U R E C O L L E C T I O N

L E G ACY C O L L E C T I O N

PLANET

TRADE

Introduction to Grounded Rugs and our philosophy.

Beautiful botanical jute designs in rugs, runners and doormats for foundation layering througout the home.

Designs and compositions that transcend time. Features wool and TENCEL™ designs.

Our outdoor Collection made of 100% recycled plastic PET Yarn sourced from global plastic waste.

Trade registration & rug placement guide.

1.

Walk with Grounded

GROUNDED BRAND PHILOSOPHY

Grounded, a new era of contemporary rugs specialising in beautiful, simplistic and stylish designs for grounded and global living.

We create soft flooring experiences rich with emotional resonance that reflect a timeless and tactile sophistication.

Walk with Grounded on an exclusive trade journey to provide your clients not only with a stunning, hand made product but a transparent ethos.

2.

Signature Collection

KO S N AT U R A L

Nothing says style more than a classic natural jute braid.

Grounded’s timeless KOS Natural design, comes in beautiful rugs and runners with gorgeous attention to detail in the edging and a traditional hand braiding technique which has formed the textural foundation of stunning handmade natural jute rugs for decades amongst rug making artisans in India.

The quality of jute braiding, edging and natural jute batch sourcing in a spectrum of natural tones makes this KOS Collection one of our best productions to date.

A timeless 100% natural Jute flat braid for a classic styling within the home.

SIZING: 1 7 0 X 240 CM 2 40 X 320 CM 30 0 X 400 CM 38 0 X 380 CM

KO S N AT U R A L C OM P OSI T I ON : 1 00% JUT E

KOS BROWN

Nothing says style more than a classic natural jute braid.

Our latest KOS Brown (sister to our KOS Natural) braid comes in beautiful rugs and runners with gorgeous attention to detail in the edging and individual braids.

The quality of jute braiding, edging and natural jute batch sourcing in stunning brown tones makes this KOS Collection one of our best productions to date, we believe you will not find a higher quality jute braided rug within Australia.

A timeless 100% jute flat braid for a classic indoor or outdoor undercover finish.

SIZING: 2 0 0 X 280 CM 2 40 X 320 CM 30 0 X 400 CM

KOS BROWN C OM P OSI T I ON : 1 00% JUT E

C O R S I C A N AT U R A L

When designing a piece that is not only stylish but durable, we always go to our jute flat weave design.

The beauty of a flat weave is in its tightly woven composition, which means for day to day external stresses of heavy foot traffic, chair legs and vacuuming, this flat lying piece can withstand quite a bit.

We have used this very classic and timeless design and added tassels to bring a very relaxed and coastal look that is hard wearing and effortlessly stylish.

A fantastic foundation for you to layer your interior styling upon.

SIZING: 2 0 0 X 280 CM 2 40 X 320 CM

C O R S I C A N AT U R A L C OM P OSI T I ON : 1 00% JUT E

CORSICA NIGHTS

When designing a piece that is not only stylish but durable, we always go to our jute flat weave design.

The beauty of a flat weave is in its tightly woven composition, which means for day to day external stresses of heavy foot traffic, chair legs and vacuuming, this flat lying piece can withstand quite a bit, and hides a plethora of sins given its dark colourway.

We have used this very classic and timeless design and added tassels to bring a very relaxed and coastal look that is hard wearing and effortlessly stylish.

A fantastic foundation for you to layer your interior styling upon.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING: 2 0 0 X 280 CM 2 40 X 320 CM

CORSICA NIGHT C OM P OSI T I ON : 1 00% JUT E

K I N G S C L I F F R O U N D N AT U R A L

Grounded’s go to when styling 100% Jute round rugs.

This style is woven in a flat weave, as opposed to a braid, so perfect for withstanding chair legs moving in and out across this piece. This flat weave also comes with double the life span given that it is the same weave on both sides so you can flip the piece if and when required.

We absolutely love how flat this sits against the floor and adds subtle linear texture and colour to any space in the home.

This exact design and composition was produced by Grounded Rugs for the stunning rooms and suites within The Calile Hotel, Brisbane, Australia.

Again, a perfect example of stunning style meeting durability.

SIZING: 1 8 0 X 180 CM R O UND 2 6 0 X 260 CM R O UN D

K I N G S C L I F F R O U N D N AT U R A L C OM P OSI T I ON : 1 00% JUT E

KINGSCLIFF ROUND BLACK

Extending the popular Kingscliff round range, please join us in welcoming “Kingscliff Nights” to our Grounded Signature Collection.

Based on our highly durable and well wearing 100% Jute handmade flat weave Kingscliff Natural, we have taken this design and now produced in a contemporary black for styling within your home.

Not only does this flat weave wear extremely well when exposed to high foot traffic and regular vacuuming, these practical features produced in a stunning black combine to give us a beautiful contemporary and hardwearing rug for your home.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING: 1 8 0 X 180 CM R O UND 2 6 0 X 260 CM R O UN D

KINGSCLIFF ROUND BLACK C OM P OSI T I ON : 1 00% JUT E

CORSICA RUNNERS

When designing a piece that is not only stylish but durable, we always go to our jute flat weave design.

The beauty of a flat weave is in its tightly woven composition, which means for day to day external stresses of heavy foot traffic, chair legs and vacuuming, this flat lying piece can withstand quite a bit, perfect for hallway and kitchen runner styling and functionality.

We have used this very classic and timeless design and added tassels to bring a very relaxed and coastal look that is hard wearing and effortlessly stylish.

Corsica Runners are available in natural and black.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING: 8 0 X 400 CM 8 0 X 600 CM

CORSICA RUNNERS C OM P OSI T I ON : 1 00% JUT E

KOS RUNNERS

Nothing says style more than a classic natural jute braid.

Grounded’s timeless KOS Natural design, comes in beautiful rugs and runners with gorgeous attention to detail in the edging and a traditional hand braiding technique which has formed the textural foundation of stunning handmade natural jute rugs for decades amongst rug making artisans in India.

The quality of jute braiding, edging and natural jute batch sourcing in a spectrum of natural tones makes this KOS Collection one of our best productions to date.

A timeless 100% natural Jute flat braid for a classic styling within the home.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING: 8 0 X 400 CM 8 0 X 600 CM

KOS RUNNERS C OM P OSI T I ON : 1 00% JUT E

PA L M A C O A S T - D O O R M AT B L A C K

This stunning black jute mat collection is a gorgeous “ropey” relaxed braid in Grounded’s Signature Collection. Palma Coast’s mat design comes with 100% jute braiding, cotton backing and stitched warping underneath at either end.

We absolutely are in love with the combination of this braid and its black colour-way which we feel provides a relaxed yet contemporary feel for our most popular doormat and extended mat collection.

If you are looking for a coastal yet contemporary effect in your home Palma Coast Black is your destination.

Note, being a botanical composition, this piece is best styled out of direct sunlight.

SIZING: 6 2 X 90 CM 6 2 X 150 CM

PA L M A C O A S T C OM P OSI T I ON : 1 00% JUT E

PA L M A C O A S T - D O O R M AT N AT U R A L

This stunning natural jute is a gorgeous “ropey” relaxed braid in Grounded’s Signature Collection. Palma Coast’s mat design comes with 100% jute braiding, cotton backing and stitched warping underneath at either end.

We absolutely are in love with the natural tones that this particular jute batch features in our most popular doormat and extended mat collection.

If you are looking for a coastal natural jute effect in your home Palma Coast is your destination.

SIZING: 6 2 X 90 CM 6 2 X 150 CM

PA L M A C O A S T C OM P OSI T I ON : 1 00% JUT E

3.

Legacy Collection

Tencel Movement

HINTERLAND GREEN

Rocky Creek Damn in Northern NSW, Australia, and the surrounding dense subtropical visual feast is the inspiration for “Hinterland Green”.

We wanted to bring the lush outdoor visual into the home and then to give it depth and mood like mother nature creates underneath her rainforest canopies.

Less is more when using the TENCEL™ fibre which plays with light to create movement and mood within the home, hence why we only use block colours when using this fibre. The piece will constantly have “movement” visually within it given the sustainable fibre composition of 80% TENCEL™ and 20% cotton which adds to the very contemporary look of the piece.

The beauty of this design when exposed to light is that the piece can achieve two very different looks, one being quite a dusty green or if the piece is rotated, a more luxe moody green. A stunning, silk-like to walk on, addition to any home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

HINTERLAND GREEN C OM P OSI T I ON : 8 0% T EN C EL™ 2 0% C OT TO N

FULL MOON GREIGE

Extending Grounded’s luxurious TENCEL™ designs we bring you “Full Moon Greige”.

This gorgeous piece, comprising of 80% TENCEL™ and 20% cotton, has a base of silver, grey and beige across lighter spectrums and again, as with all our TENCEL™ designs, the fibre reflects light to give an appearance of “movement” within the rug. Grounded’s use of the TENCEL™ fibre is predominately applied in block colours as this allows the fibres themselves to do the work, providing a luxurious visual and tactile effect when styling within the home.

When styling your TENCEL™ piece within the home we recommend rotating the piece as each rotation will provide a different depth of colour depending on which way the natural light bounces off the fibres. Each look is quite different, one being quite a dusty or light silver effect and the other providing a very rich and luxe effect with more colour depth, the choice is yours and entirely comes down to your own personal preference within the home.

This very limited production would work beautifully in a lounge, master bedroom, luxurious penthouse dining, or, as we photographed here, within a large entryway.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

FULL MOON GREIGE C OM P OSI T I ON : 8 0% T EN C EL™ 2 0% C OT TO N

MAGNOLIA GOLD

The sumptuous golden hues of the underside of the Magnolia leaf provides the inspiration for Grounded’s limited edition, “Magnolia Gold”.

This stunning piece, comprising of 80% TENCEL™ and 20% cotton, reflects the light and creates colour movement that spans the spectrum of warm golds, from soft bronze and light caramel to shades of deep rust, dependent on which way the light is reflected upon the fibres. The overall effect is reminiscent of the soft earthy golden tones of the Magnolia leaf and is one of effortless, contemporary style.

When styling your TENCEL™ piece within the home we recommend rotating the piece as each rotation will provide a different depth of colour depending on which way the natural light bounces off the fibres.

Rectangle and rounds work beautifully in any lounge, bedroom, or dining styling scenarios. This very limited production is available in 280cm Round or 240x320cm and 300x400cm Rectangles.

SIZING: 2 40 X 320 CM 30 0 X 400CM

MAGNOLIA GOLD C OM P OSI T I ON : 8 0% T EN C EL™ 2 0% C OT TO N

Freycinet

FREYCINET SUNSET

As part of Grounded’s “Freycinet” trinity, please let us introduce you to the stunning “Freycinet Sunset”. This unique design is stunning in its light-gold raw umber colour way.

The first or last light reflected by the sun onto the coastline cliff faces around Freycinet National Park, especially when viewed from on the ocean looking back onto the land, is one of the greatest natural beauties in the world, and one which we draw much inspiration from, as captured here on our last trip on the waters of the Tasman Sea and her surrounding bays.

“Freycinet Sunset” has a beautiful composition of 50% certifiable TENCEL™, 30% wool and 20% cotton. TENCEL™, when combined with wool, provides an elegant low sheen visual, whist retaining softness underfoot.

This Freycinet trinity collection is based on a very subtle high low ripple that runs horizontally throughout the rug. Given the colour of this gorgeous Freycinet Sunset, the high pile is subtly separated by the cream cotton base providing a timeless contemporary piece for within your home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

FREYCINET SUNSET C OM P OSI T I ON : 5 0% T EN C EL™ 3 0% WO O L 2 0% C OTTO N

FREYCINET SAND

As part of Grounded’s “Freycinet” trinity, please let us introduce you to the stunning “Freycinet Sand”. This unique design evokes, both visual and tactile, memories of days spent at Bryan’s Beach, one of the gorgeous cove beaches within Freycinet National Park.

The sands at many of the Park’s beaches are the purest of white and when set against the rugged backdrop of the Hazards Mountain Range and the azure bay waters, the combination is truly mother nature at her most spectacular.

“Freycinet Sand” has a beautiful composition of 50% certifiable TENCEL™, 30% wool and 20% cotton. TENCEL™, when combined with wool, provides an elegant low sheen visual, whist retaining softness underfoot.

This Freycinet trinity collection is based on a very subtle high low ripple that runs horizontally throughout the rug providing a timeless, contemporary piece for within your home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

FREYCINET SAND C OM P OSI T I ON : 5 0% T EN C EL™ 3 0% WO O L 2 0% C OTTO N

FREYCINET STORM

As part of Grounded’s “Freycinet” trinity, please let us introduce you to the stunning “Freycinet Storm”.

Just like the treacherous section of sea, Bass Strait, and how quickly it can change its state, so too can the breathtaking rock formations found throughout Freycinet National Park. The colours of the rock face change against the sea, pending on light and weather and provides us with the most beautiful spectrum of moody grey’s.

“Freycinet Storm” has a beautiful composition of 50% certifiable TENCEL™, 30% wool and 20% cotton. TENCEL™, when combined with wool, provides and elegant low sheen visual, whist retaining softness underfoot.

This Freycinet trinity collection is based on a very subtle high low ripple that runs horizontally throughout the rug providing a timeless, contemporary piece for within your home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

FREYCINET STORM C OM P OSI T I ON : 5 0% T EN C EL™ 3 0% WO O L 2 0% C OTTO N

Pebble

PEBBLE CREME

As part of Grounded’s “Motherland” collection, inspired by the colours and varied landscapes of Tasmania, we have included two stunning designs that nod to the amazing boulder and pebble formations featured at, amongst others, Honeymoon Bay within Freycinet National Park.

Grounded’s handwoven “Pebble Creme” has a beautiful composition of 80% Felted Natural Wool and 20% Cotton. The use of felted natural wool in a “bauble” design not only provides tactile softness but also a subtle cushioning underfoot.

This serene colour way and composition provides a beautiful rug styling foundation for within your home.

At Grounded we see this piece styled best within living, lounge or bedroom scenarios and is suitable for professional cleaning.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

PEBBLE CREME C OM P OSI T I ON : 6000G SM 90% N Z WO O L 10% C OTTO N BAC KIN G

Pittwater

BARRENJOEY

As you may know, at Grounded Rugs when we are designing original pieces for our Collections we more often than not find visual and colour inspiration from nature.

Whether this be on land, at sea, or in the sky, we always are inspired by mother nature’s even changing colour palettes and variety of shapes. We thought it time to honour the elements that have been soothing us over the past two years and that first and foremost has been water.

The immersion of ones body in water always provides a cathartic and grounded experience so it was with this in mind that the serene, yet full of life, Pittwater design came to fruition.

This design originates from one of our Founder’s, Melinda Bourdain, photographs taken on a Spring mid morning when a light sea breeze was just building across Pittwater and represents the peacefulness it invoked.

Paying homage to the iconic areas of Barrenjoey Headland, Bilgola Plateau and Palm Beach, these stunning hand cut high low wool designs will be sure to add contemporary serenity and style to any beautiful home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

BARRENJOEY C OM P OSI T I ON : 8 0% N AT UR AL WO O L 2 0% C OT TO N

PA L M B E A C H

As you may know, at Grounded Rugs when we are designing original pieces for our Collections we more often than not find visual and colour inspiration from nature.

Whether this be on land, at sea, or in the sky, we always are inspired by mother nature’s even changing colour palettes and variety of shapes. We thought it time to honour the elements that have been soothing us over the past two years and that first and foremost has been water.

The immersion of ones body in water always provides a cathartic and grounded experience so it was with this in mind that the serene, yet full of life, Pittwater design came to fruition.

This design originates from one of our Founder’s, Melinda Bourdain, photographs taken on a Spring mid morning when a light sea breeze was just building across Pittwater and represents the peacefulness it invoked.

Paying homage to the iconic areas of Barrenjoey Headland, Bilgola Plateau and Palm Beach, these stunning hand cut high low wool designs will be sure to add contemporary serenity and style to any beautiful home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

PA L M B E A C H C OM P OSI T I ON : 8 0% N AT UR AL WO O L 2 0% C OT TO N

BILGOLA

As you may know, at Grounded Rugs when we are designing original pieces for our Collections we more often than not find visual and colour inspiration from nature.

Whether this be on land, at sea, or in the sky, we always are inspired by mother nature’s even changing colour palettes and variety of shapes. We thought it time to honour the elements that have been soothing us over the past two years and that first and foremost has been water.

The immersion of ones body in water always provides a cathartic and grounded experience so it was with this in mind that the serene, yet full of life, Pittwater design came to fruition.

This design originates from one of our Founder’s, Melinda Bourdain, photographs taken on a Spring mid morning when a light sea breeze was just building across Pittwater and represents the peacefulness it invoked.

Paying homage to the iconic areas of Barrenjoey Headland, Bilgola Plateau and Palm Beach, these stunning hand cut high low wool designs will be sure to add contemporary serenity and style to any beautiful home.

SIZING: 2 40 X 320 CM 30 0 X 400 CM

BILGOLA C OM P OSI T I ON : 8 0% N AT UR AL WO O L 2 0% C OT TO N

4.

Planet Collection

DRIFTWOOD

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection.

100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/ indoor rug for any environment.The beauty of this PET fibre, whilst not only contributing to the recycling of global plastic waste, is that should any spills occur simply hose off and let dry in sun. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains!

SIZING: 62 X 150 CM 120 ROUND 200 ROUND 170 X 240 CM 200 X 280 CM 2 40 X 320 CM

DRIFTWOOD C OM P OSI T I ON : 1 00% R ECYC LED P E T YAR N

DUNE

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection.

100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/ indoor rug for any environment.The beauty of this PET fibre, whilst not only contributing to the recycling of global plastic waste, is that should any spills occur simply hose off and let dry in sun. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains!

SIZING: 62 X 150 CM 120 ROUND 200 ROUND 170 X 240 CM 200 X 280 CM 2 40 X 320 CM

DUNE C OM P OSI T I ON : 1 00% R ECYC LED P E T YAR N

GRANITE

Grounded Rugs is proud to be working towards reducing global plastic waste by producing our first Non Dyed PET rug collection.

100% recycled plastic PET Yarn sourced from global plastic waste that is broken down into flakes, then to fibre and finally spun to yarn that looks and feels like wool.

The PET Yarn is then hand braided to our specific Burma Sumac braid to create a non dyed contemporary non staining and UV resistant outdoor/ indoor rug for any environment.The beauty of this PET fibre, whilst not only contributing to the recycling of global plastic waste, is that should any spills occur simply hose off and let dry in sun. These non dyed rugs are made for full outdoor conditions and also given their softness and contemporary braid look absolutely beautiful as indoor rugs that are susceptible to spills and stains!

SIZING: 62 X 150 CM 120 ROUND 200 ROUND 170 X 240 CM 200 X 280 CM 2 40 X 320 CM

GRANITE C OM P OSI T I ON : 1 00% R ECYC LED P E T YAR N

5.

Trade

Trade Grounded’s ability to produce stunning hand made custom projects in collaboration with residential, Trade and Commercial clients has seen us manufacture for projects including The Crown Hotel penthouses in Barragaroo Sydney, The Calile Hotel Brisbane, The Ritz Carlton Vietnam, The Bower Hotel Byron Bay, The Isla Hotel Batehaven, along with working with Interior Designers such as Chloe Matters, Jack Freeman, Seven In Style and Beatrix Rowe to name a few.

“Specialising in luxury accommodation and high end residential, we were pleasantly surprised to work one on one with the owner of Grounded Rugs and the Trade team when selecting and designing custom handmade rugs for our projects. Grounded’s six to seven week delivery on our custom rugs was greeted with pleasant surprise in assisting our business meeting our deadlines and meeting the committed date of delivery. We love the transparent relationship with Grounded Rugs and the hands on approach from all in the team. They never disappoint on quality or timing.”

- Felicity, Seven In Style

Proud Supporters of Care & Fair CA R E & FA I R

Grounded Rugs are proud and active members of the worldwide association CARE & FAIR. As a member of the not-for-profit organisation, CARE & FAIR Foundation, we are dedicated to eradicating illegal child-labour practices in the handmade rug industry of India and Pakistan, to providing free and full-time education for the children of weavers, and to improving better health and living conditions for carpet knotters and their families.

The CARE & FAIR mission statement is to achieve the following: • Abolition of illegal child labour in India and Pakistan.

• To create better living conditions for carpet knotting families.

• Socially acceptable production. Our members accept only goods produced at socially acceptable conditions.

• Take over social responsibility and give an example that serves everyone.

CARE & FAIR today has approximately 320 members in 24 consumer countries and 2 countries of origin and supports 10 schools, 6 adult education centres and 3 day care clinics in India and Pakistan.

It is of paramount importance to our team at Grounded Rugs, that these important initiatives are upheld and to ensure that all of our rugs, have been designed, woven, produced and distributed in an environment of care and fairness.

A percentage of each Grounded Rug is donated to the Care & Fair organisation.

Rug Placement LOUNGE ROOM

KITCHEN & DINING

BEDROOM

COMMON AREAS

With Thanks We are delighted that you have chosen Grounded Rugs exclusive botanical and wool floor coverings to create beautiful spaces for your client’s properties. Our rugs proudly grace the floors of some truly amazing private residences and stunning world-famous hotels and resorts, including Brisbane’s “The Calile” Hotel, Byron Bay’s “The Bower” Hotel and the world renowned NOBU and Penthouses within Crown Barangaroo.

We believe that just like selecting the perfect diamond, similar rules apply to selecting the perfect rug; composition (we only use botanic or wool fibres at Grounded), colour (hand dying jute and woollens ensures the richest and most natural hues are created exclusively for us) and craftsmanship (respecting the ancient craft of hand weaving and ensuring the highest level of quality at all stages from production to distribution).

We value long term relationship building with our trade partners and are always available to assist with rug placement and sizing, commercial installations, custom rug designs and general styling solutions.

We have two beautiful exclusive showrooms where you can view our products, located in Sydney and Byron Bay. We welcome you and your clients to visit our Grounded showrooms at any time for private consultations. Custom pieces are our specialty and we are always happy to work with you to create the perfect rug to complete your designer property.

Melinda Bourdain & the Grounded team

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