2019 Vendor Information Kit

2019 Vendor Information

REASONS TO

COMPETITION

SPONSORSHIPS

SPONSOR

HAVE AN IMPACT

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.11 • NOVEMBER 2018

WWW. GROOMERTOGROO MER .COM

AKC

S.A.F.E.

SALON

PROGRAM HOW DO YOU K NOW WHEN

TO FIRE AN

EMPLOYEE BREAKING

THE CYCLE

The utmost active and motivated pet professionals with the most buying power attend Barkleigh shows.

Photo by Aninal Photography

Wahl Best In Show Competition winner, Michelle Breen at Groom Expo 2018

BEST IN SHOW • •

SET YOURSELF APART

• •

GroomerTV Infomercial Slot.

World Cup winner photographed with company representative to be featured in GroomerToGroomer.

Logo featured in contest area.

Logo graphic and link on show website.

BEST ALL–AROUND • • • •

Sponsors gain exclusive and unique online and print exposure not available to standard exhibitors.

GroomerTV Infomercial Slot.

Best All-Around winner photographed with company representative to be featured in GroomerToGroomer.

Logo featured in contest area.

Logo graphic and link on show website.

BREED TOURNAMENT SESSIONS Four sessions available.

SHOW SUPPORT

RING SPONSORSHIP

Groomers show incredible loyalty to the companies that back their industry.

CREATIVE TOURNAMENT

ADDITIONAL SPONSORSHIPS include but are not limited to

AT DOOR SCHEDULE GROOMING SALON

CENTRAL BARK VIP LOUNGE

SHOW LUNCHEONS OPENING NIGHT PARTY

If any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

2

VIDEO WALL

ADVERTISING

Barkleigh has unveiled a brand–new marketing opportunity for 2019! At Groom Expo West, Intergroom, World Dog Expo and Groom Expo.

The 17 ft by 10 ft Video Wall will feature short,

EXHIBITOR

GUIDELINES •

All materials must remain within the dimensions of your purchased exhibitor space

•

Nothing may be placed or hung on exterior side walls

•

No product or materials may be placed in aisles*

•

Side walls cannot extend more than 3’ from back drape

•

Aisles shall remain clearly visible with no obstructions to fellow exhibitors and attendees

•

No solicitation of products / services outside of your purchased exhibitor space

•

All exhibitors must adhere to set– up/tear–down schedule found in the provided exhibitor packet

•

Proof of insurance MUST be submitted with booth application

•

Exhibitors must complete appropriate show booth app to exhibit at any Barkleigh show

•

Exhibitor agrees to NOT hold or sponsor an event within 50 miles of the show, 1 week BEFORE or AFTER Barkleigh show

casual video advertisements of your show specials.

* Unless special purchased payment arrangements have been made for miscellaneous space

EASY & INEXPENSIVE WAY TO INCREASE TRAFFIC TO YOUR BOOTH with a simple video shot on your own smartphone!

EXHIBITORS IN VIOLATION OF THESE GUIDELINES MAY BE SUBJECT TO REMOVAL WITHOUT REFUND AND/ OR ADDITIONAL FEES

ADDITIONAL OPTIONS If any marketing options do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

3

10’ x 10’ BOOTH INFORMATION

8 ft 3 ft 5 ft 8 ft

10 ft

3 ft 7 ft 5 ft

10 ft 3 ft

8 ft

10 ft 5 ft

5 ft

8 ft

Aisle

10 ft 3 ft

8 ft

5 ft 8 ft

6 ft

5 ft

3 ft

AVAILABLE AT

20ft

Aisle

10 ft

Sponsored by

and daycare

4

Aisle

Aisle

EXPO

Corner

Standard

Economy

End Cap

10’ wide by 10’ deep.

10’ wide by 10’ deep.

6’ wide by 8’ deep.

20’ wide by 10’ deep.

Open on two sides.

Open on front side.

Open on front side.

Open on three sides.

INCLUDES:

INCLUDES:

INCLUDES:

INCLUDES:

• 6’ table

• 6’ table

• 4’ table

• Two 6’ tables

• Two chairs

• Two chairs

• Two chairs

• Four chairs

• Trash can

• Trash can

• Trash can

• Trash can

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 3’ high side rails

• 3’ high side rails

• 3’ high side rails

10’ x 8’ BOOTH

INFORMATION

8 ft 3 ft 5 ft 8 ft

8 ft

3 ft 5 ft 5 ft

10 ft 3 ft

8 ft

8 ft 5 ft

5 ft

8 ft

Aisle

10 ft 3 ft

8 ft

5 ft 8 ft

6 ft

AVAILABLE AT

5 ft

3 ft

16 ft

Aisle

Aisle

10 ft

Aisle

and daycare

EXPO WEST

Corner

Standard

Economy

End Cap

10’ wide by 8’ deep.

10’ wide by 8’ deep.

6’ wide by 8’ deep.

16’ wide by 10’ deep.

Open on two sides.

Open on front side.

Open on front side.

Open on three sides.

INCLUDES:

INCLUDES:

INCLUDES:

INCLUDES:

• 6’ table

• 6’ table

• 4’ table

• Two 6’ tables

• Two chairs

• Two chairs

• Two chairs

• Four chairs

• Trash can

• Trash can

• Trash can

• Trash can

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 3’ high side rails

• 3’ high side rails

• 3’ high side rails

5

FEBRUARY 14-17, 2019 SET UP DAY: FEBRUARY 14 TRADE SHOW: FEBRUARY 15–17

PASADENA, CALIFORNIA

WORLD’S LARGEST ONLY TO GROOM EXPO! PASADENA CONVENTION CENTER

300 East Green Street • Pasadena, CA 91101

SHERATON PASADENA HOTEL

303 East Cordova Street • Pasadena, CA 91101

Singles/Doubles $224 • Triple $239 • Quad $254 (800) 457-7940 for reservations.

Reservation Deadline – 1/13/2019.

WHO ATTENDS GROOM EXPO WEST? 2018 AT TENDANCE

4,707 ATTENDEES REPRESENTED

31 STATES & 6 COUNTRIES

Over 87% of attendees were from California.

International pet care professionals traveled from Canada, China, Denmark, Japan, Mexico and Puerto Rico.

6

PRIMARY BUSINESS

}

61% CLAIM GROOMING

19% WERE MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

46%

GROOMING (IN SHOP)

14% DAYCARE 9% TRAINING

24% RETAIL

17% MOBILE

GROOMING

13% BOUTIQUE/SPA

15%

BOARDING

11% PET SITTING

5% VETERINARY SERVICES

2018 VENDOR ATTENDANCE

145 BOOTHS 104 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ISLAND 30’ X 16’ (6 BOOTHS) ECONOMY 6’ X 8’ Hall is not carpeted.

$1,800 $2,095 $4,795 $11,300 $14,750 $995

Reserve last year’s space with 50% deposit by 9/14/2018.

After this date, booth locations will be assigned according to availability.

BOOTH BALANCE DUE BY 1/14/2019.

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS BEST IN SHOW BEST ALL AROUND

$6,995 $3,900

BREED TOURNAMENT SESSIONS

15,000 printed & mailed within a 200–mile radius of Pasadena and to others by request.

WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREED

$2,495 $2,495 $2,495 $2,495

32 page magazine format. See booth application for more information.

AT DOOR SCHEDULE

$2,495

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

7

MARCH 21-24, 2019 SET UP DAY: MARCH 21 TRADE SHOW: MARCH 22–24

TACOMA, WASHINGTON

BREATHTAKING ALPINE REGION! HOTEL MURANO BICENTENNIAL PAVILION 1320 Broadway Plaza Tacoma, WA 98402

Singles/Doubles $168 • Triple $178 • Quad $188 (888) 862-3255 for reservations.

Reservation Deadline – 2/26/2019.

WHO ATTENDS THE NORTHWEST GROOMING SHOW?

2018 AT TENDANCE

1,188

ATTENDEES REPRESENTED

23 STATES & 2 COUNTRIES

Over 70% of attendees were from Washington State.

International pet care professionals traveled from Canada & Puerto Rico.

8

PRIMARY BUSINESS Primary businesses also include mobile grooming, boarding, daycare, pet sitting, retail, veterinary services, and training.

71% CLAIM GROOMING

OTHER SERVICES

52% 25% XX%

GROOMING (IN SHOP)

RETAIL

19%

DAYCARE

16% BOARDING 9% BOUTIQUE/SPA 7% MOBILE GROOMING

18%

TRAINING

7% PET SITTING

7% VETERINARY SERVICES

2018 VENDOR ATTENDANCE

61 BOOTHS 50 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’

$995 $1,195 $2,595

Hall is carpeted.

Reserve last year’s space with payment by 10/21/2018.

After this date, booth locations will be assigned according to availability.

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS BEST IN SHOW

$1,995

BREED TOURNAMENT SESSIONS

ALL OTHER PUREBREED

$1,295 $1,295 $1,295 $1,295

AT DOOR SCHEDULE

$795

WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE 15,000 printed & mailed within a 200–mile radius of Tacoma and to others by request.

20 page magazine format. See booth application for more information.

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

9

APRIL 11–14, 2019

SECAUCUS,

SET UP DAY: APRIL 11 TRADE SHOW: APRIL 12–14

NEW JERSEY

Sponsored by

NEW JERSEY’S PREMIER CONVENTION CENTER! MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. • Secaucus, New Jersey 07094

EMBASSY SUITES BY HILTON SECAUCUS MEADOWLANDS 555 Plaza Dr. • Secaucus, New Jersey 07094

King Suite Rate–$164 • Double Suite Rate–$174 Tell them you are with Intergroom Group Code: IGA

(201) 864-7300 for reservations.

Reservation Deadline – 1/13/2019

WHO ATTENDS INTERGROOM?

2018 AT TENDANCE

2,841 ATTENDEES REPRESENTED

29 STATES & 4 COUNTRIES

Over 68% of attendees were from New Jersey/ New York.

International pet care professionals traveled from Canada, Puerto Rico, Australia and Italy.

10

PRIMARY BUSINESS

}

71% CLAIM GROOMING

16%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.

OTHER SERVICES

55%

GROOMING (IN SHOP)

30% RETAIL

16% BOUTIQUE/SPA

14%

BOARDING

12%

DAYCARE

16% MOBILE GROOMING

14% PET SITTING 10% TRAINING 1% VETERINARY SERVICES

2018 VENDOR ATTENDANCE

102 BOOTHS 70 COMPANIES

Sponsored by

BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 10’ $2,150 PREMIUM END 10’ X 10’ $2,500 END CAP 20’ X 10’ $5,200 KIOSK $11,500 ECONOMY 6’ X 8’ $1,200

Reserve last year’s space with 50% deposit by 11/11/18.

After deadline, booth locations will be assigned according to availability.

BOOTH BALANCE DUE BY 3/11/2019.

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS NAMING

25,000 printed & mailed within a 200–mile radius of Secaucus and to others by request.

$12,000

PLATINUM

$7,000

GOLD

$5,000

SILVER

$2,500

BRONZE

$1,000

CONTRIBUTOR

$500

32 page magazine format. See booth application for more information.

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

11

APRIL 30 MAY 2, 2019 SET UP DAY: APRIL 30 TRADE SHOW: MAY 1-2

and daycare

BURBANK, CALIFORNIA

EXPO WEST

A WEST COAST ESCAPE FOR PET PROS! MARRIOTT LOS ANGELES BURBANK AIRPORT 2500 North Hollywood Way Burbank, CA 91505

Room Rate $185 (800) 736-9712 for reservations.

Deadline – 4/1/2019.

WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?

2018 AT TENDANCE

402

AT TENDEES REPRESENTED

32 STATES & 2 COUNTRIES Over 51% of attendees were from California.

49% CLAIM GROOMING

}

26% OPERATE

PET DAYCARE

FACILITIES

Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.

OTHER SERVICES

44% 44% 42% 30%

International pet care

GROOMING (IN SHOP)

Australia and Canada.

25% RETAIL

professionals traveled from

12

PRIMARY BUSINESS

BOARDING

DAYCARE

10% PET SITTING

TRAINING

7% BOUTIQUE/SPA

5% VETERINARY SERVICES 4% MOBILE GROOMING

2018 VENDOR ATTENDANCE

54 BOOTHS 45 COMPANIES

and daycare

EXPO WEST

BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ECONOMY 6’ X 8’

$995

$1,195 $2,595 $695

Hall is carpeted.

Reserve last year’s space with payment by 11/30/2018.

After this date, booth locations will be assigned according to availability.

MARKETING OPPORTUNITIES EDUCATIONAL LUNCHEON SOCIAL MEDIA PROMO TOTE BAG EVENING PARTY

$7,500 $2,000 $5,000 $3,000 TBD

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget.

AT DOOR SCHEDULE SCHED ULE OF EVENT S

YOU HAVE THE

SC HE DU LE OF EV

YOU

WE HAVE THE

YO UR AD

&

HERE

Contact hammer@barkleigh.com for all sponsorship details.

$795

and daycare

TOOLS

@

EXPO WEST

YOUR AD

WE HAV E

HERE

&

T

@

April 29 – May 2 , 2019

Airport Los Angeles Marriott Burbank

Burbank , Californi a

ST.com www.PetBoardingexpoWE

and dayc are

EXPO WEST

Ap ril 29 – Ma y 2 , 20 19 Los

Ang eles Mar riot t Bur ban k Airp

Bur ban k, Cal ifor nia

www.PetB oardingex

poWEST

13

JUNE 1-2 2019

MEADOWLANDS EXPO CENTER SECAUCUS, NJ World Dog Expo markets itself as the

MOST CUTTING-EDGE SHOW in the Pet industry with an emphasis on digital platforms. Including: • Huge digital screens on site • High quality live event streaming • Interactive social media

29%

13,000 ATTENDEES

OF ATTENDEES

IN 2018

WERE AGES 25-34

FAMILIES THAT SEEK OUT EVENTS HAVE

HIGHER INCOMES

& SPEND MORE

25% Ages 35-44 20% Ages 45-54 12% Ages 55-64 10% Ages 18-24 4% Over 65

OVER HALF OF THE ATTENDEES ARE FROM THE

% OF

ATTENDEES HAD

AN INCOME OVER

}

$100,000

3 X THE NATIONAL AVERAGE THAT’S

• NEW JERSEY • MARYLAND & • DC MARKETS WHICH REPRESENT 3 OF THE TOP 4 MARKETS FOR HOUSEHOLD INCOME

Visit our website www.WorldExpo.Dog For more information contact Alyx Robertson at ALYX@BARKLEIGH.COM or 717-691-3388.

14

SPONSORSHIPS

MEADOWLANDS EXPO CENTER • SECAUCUS, NJ Be a part of the dog event that has the whole world talking! World Dog Expo is estimated to draw

10,000 + ATTENDEES & 125 + EXHIBITORS. An aggressive marketing campaign will utilize the national media market in NYC, traditional media and a cutting edge social media campaign.

Showcase your name in a tremendous way! All Sponsorships include: • •

Logo & link on WorldExpo.Dog Social Media & Email Marketing

NAMING SPONSORSHIP

$20,000

Name will appear as World Dog Expo presented by “Sponsor” or “Sponsor” Presents World Dog Expo: • Logo on Multiple Billboards • Mentioned in all Marketing • Logo Displayed in front of building • Sponsor expert to be used as speaker, presenter or host • Facebook, email, & social media campaigns • BarkTV advertising • Two10x10 booths • Sponsor only meet and greet with Show Talent

HANGING BANNER SPONSORSHIP

$300

WATERING HOLE SPONSORSHIP

$500

Six ft. long by 3 1/2 ft. high banner (provided by show).

Banner displays logo and vendor booth number and will be is hung from ceiling across the show floor.

Sponsoring five water stations throughout the show.

Sponsor may use their bowls if applicable. Show provides water, setup and maintenance during event.

Includes: • Logo on all water stations • Logo to be shown on big screen in Main Arena

LEADER OF THE PACK SPONSORSHIP

$1,000

SHORTY ROSSI SPOKESPERSON

$3,000

This sponsorship is ideal for companies that want exposure before, during and after the show. Includes: • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena If interested in sponsoring the Pit Boss, Shorty Rossi, please call.

PAWSITIVELY CLEAN SPONSORSHIP

$5,000

Great sponsorship opportunity for a cleaning product.

Includes: • Prominent Show Signage • Designated pet cleaning stations with logo • Show provided cleaning staff w/ sponsor logo shirts • Social Media & BarkTV advertising • One 10x10 booth

INTERACTIVE ROOM SPONSORSHIPS

These sponsorships are ideal for companies that sell toys, treats, or a fun new idea. The concept is a fun way for dogs to choose the items they prefer. Ideally the pet owner buys the items that the dog chooses: • Separate room in a high traffic area • Prominant Show Signage • Room Named after Sponsor (ex. Barkleigh Toy Town) • Additional Listing under “Event” section of website • Ad promoting room displayed on big screen in Main Arena

Treat Street......................................................$3,000 Toy Town...........................................................$3,000 The Amusement Bark......................................$3,000 •

Includes Sponsor’s booth in room

STAGE SPONSORSHIPS

This sponsorship gives naming rights to the various stages in show This is ideal for a company that values education, discovery or interaction between the dog and the dog parent: • Stage Named After Sponsor (ex. Barkleigh Demo Stage) • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena

Demo Stage......................................................$2,000 Paw-On Experience.........................................$2,000 Main Arena........................................................$5,000 •

Includes 6 Banners in Main Arena (3 inside & 3 Outside)

EVENT SPONSORSHIPS

Get exposure at the popular and exciting attractions at the show: • Event Named After Sponsor (ex. Barkleigh Weight Pull) • Sponsor Banner Hanging at Event • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena

Weight Pull.......................................................$2,500 Flyball................................................................$4,000 Dock Diving......................................................$5,000 Next Big Canine Freestyle Star.... .................$5,000 • •

Sponsor introduces act at the show (x2) with Logo on Main Screen Sponsor granted use of winner’s image for promotion

Please Visit www.sponsormyevent.com/e/hEM4Hx8H for additional information.

15

JUNE 20–23, 2019 SET UP DAY: JUNE 20 TRADE SHOW: JUNE 21–23

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.3 • MARCH 2018

PREPPING

WILMINGTON, OHIO

A UNIQUE GROOMER FAVORITE!

WWW. GROOMERTOGROOMER .COM

ROBERTS CENTRE

123 Gano Road • Wilmington, OH 45177

FOR

PETQUEST 2018 SHOW PREVIEW

DIRTY

SHAMPOO!?

K E EPING YOUR

COSMETICS

CLEAN

ORGANIZING TIPS FOR THE

Grooming by Lindsey Dicken Photo by Animal Photography

GROOMING

ENVIRONMENT

HOLIDAY INN WILMINGTON 123 Gano Road • Wilmington, OH 45177

Room Rate $119 (800) 654-7036 for reservations.

Reservation Deadline – 5/29/2019.

WHO ATTENDS PETQUEST?

2018 AT TENDANCE

1,613

ATTENDEES REPRESENTED

26 STATES & 2 COUNTRIES

Over 71% of attendees were from Ohio and Kentucky.

International pet care professionals traveled from Canada and Puerto Rico.

PRIMARY BUSINESS

}

74% CLAIM GROOMING

MOBILE

GROOMERS

Primary businesses also include daycare, pet sitting, retail, veterinary services, training, breeding and spa services.

OTHER SERVICES

53%

GROOMING (IN SHOP)

25% RETAIL

13% BOUTIQUE/SPA

22%

BOARDING

12% TRAINING

5% MOBILE GROOMING

16

6% WERE

17%

DAYCARE

12% PET SITTING

4% VETERINARY SERVICES

2018 VENDOR ATTENDANCE

73 BOOTHS 49 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ECONOMY 6’ X 8’

$995 $1,195 $2,595 $695

Reserve last year’s space with payment by 1/20/2019.

After this date, booth locations will be assigned according to availability.

Tiled floor.

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS BEST IN SHOW

$2,500

BREED TOURNAMENT SESSIONS

18,000 printed & mailed within a 200–mile radius of the Ohio Area and to others by request.

ALL OTHER PUREBREED

$1,200 $1,200 $1,200 $1,200

16 page magazine format. See booth application for more information.

AT DOOR SCHEDULE

$995

WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

17

AUGUST 8–11, 2019 SET UP DAY: AUGUST 8 TRADE SHOW: AUGUST 9–11

SCHAUMBURG, ILLINOIS

MASSIVE 16% ATTENDANCE INCREASE! RENAISSANCE SCHAUMBURG HOTEL & CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois 60173

Singles/Doubles $131 • Triple $151 1-847-303-4100 for reservations Reservation Deadline – 7/18/2019.

WHO ATTENDS THE ALL AMERICAN GROOMING SHOW?

2018 AT TENDANCE

2,716 ATTENDEES REPRESENTED

34 STATES & 3 COUNTRIES

Over 56% of attendees were from Illinois.

International pet care professionals traveled from Australia, Canada and Puerto Rico.

18

PRIMARY BUSINESS

74% CLAIM GROOMING

}

8% WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.

OTHER SERVICES

50%

GROOMING (IN SHOP)

29% RETAIL

16%

BOARDING

15%

DAYCARE

15% BOUTIQUE/SPA 13% PET SITTING 12% TRAINING 6% MOBILE GROOMING

7% VETERINARY SERVICES

2018 VENDOR ATTENDANCE

108 BOOTHS 81 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 10’ CORNER 10’ X 10’ END CAP 20’ X 10’ ECONOMY 6’ X 8’

$1,395 $1,595 $3,850 $995

Reserve last year’s space with 50% deposit by 2/8/19.

After deadline, booth locations will be assigned according to availability.

BOOTH BALANCE DUE BY 7/8/2019.

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS BEST IN SHOW

$3,000

BREED TOURNAMENT SESSIONS WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREED 20,000 printed & mailed within a 200–mile radius of Chicago and to others by request.

32 page magazine format. See booth application for more information.

$2,100 $2,100 $2,100 $2,100

ADDITIONAL COMPETITIONS ABSTRACT DESIGN

$1,500

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

19

SEPTEMBER 12–15,2019 SET UP DAY: SEP TEMBER 12 TRADE SHOW: 13–15

HERSHEY, PENNSYLVANIA

WORLD’S LARGEST GROOMING SHOW! HERSHEY LODGE & CONVENTION CENTER West Chocolate Ave & University Drive Hershey, PA 17033

Room Rate $189 (800) 437-7439 or (717) 533-3311 for reservations.

Reservation Deadline – 8/12/19.

WHO ATTENDS GROOM EXPO? 2017 AT TENDANCE

5,067 AT TENDEES REPRESENTED

45 STATES & 10 COUNTRIES International pet care professionals traveled from Australia, Brazil, Canada, China, Japan, the Netherlands, New Zealand, Puerto Rico, Russia and the United Kingdom.

20

PRIMARY BUSINESS

68% CLAIM GROOMING

}

12% WERE MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

OTHER SERVICES

49%

GROOMING (IN SHOP)

29% RETAIL

15%

BOARDING

12% PET SITTING 11% TRAINING 9% MOBILE GROOMING

13%

DAYCARE

10% BOUTIQUE/SPA

5% VETERINARY SERVICES

2017 VENDOR ATTENDANCE

211 BOOTHS 140 COMPANIES BOOTH PRICING & DEADLINES Convention Hall STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ISLAND 30’ X 16’ (6 BOOTHS) ECONOMY 6’ X 8’ Convention Lobby STANDARD 10’ X 8’ CORNER 10’ X 8’ ECONOMY 6’ X 8’

$2,400 $2,800 $5,900 $14,800 $18,400 $1,530 $2,400 $2,800 $1,530

Chocolate Lobby CORNER 6’ X 8’ ECONOMY 6’ X 8’

$800 $1,000

Hall is carpeted. See booth application for mobile unit space.

Reserve last year’s space with 50% deposit by 3/12/2019.

After this date, booth locations will be assigned according to availability.

BOOTH BALANCE DUE BY 8/12/2019

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS BEST IN SHOW

$12,500

BREED TOURNAMENT SESSIONS

40,000 printed and mailed within a 200 mile radius of Hershey and to others by request.

32 page magazine format. See booth application for more information or call your advertising representative.

WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREDS

$3,495 $3,495 $3,495 $3,495

RING SPONSORSHIP GROOMING SALON

$2,995 $2,995

OPENING NIGHT PARTY

$2,995

CENTRAL BARK

$1,000

21

OCTOBER 10–13, 2019 SET UP: OCTOBER 10 TRADE SHOW: OCTOBER 11-13

STURBRIDGE, MASSACHUSETTS

BREATHTAKING & DELIGHTFUL FALL FOLIAGE! STURBRIDGE HOST HOTEL 366 Main Street Sturbridge, MA 01566 Singles/Doubles $115 • Triple $125 • Quad $135

(508) 347-7393 for reservations.

Reservation Deadline – 9/18/19.

WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?

2018 AT TENDANCE

1,080 AT TENDEES REPRESENTED

21 STATES & 2 COUNTRIES Over 83% of attendees were from the New England region.

International pet care professionals traveled from Canada and Puerto Rico.

22

PRIMARY BUSINESS

75% CLAIM GROOMING

}

9%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, and spa services.

OTHER SERVICES

46% 23%

GROOMING (IN SHOP)

RETAIL

16%

BOARDING

11% TRAINING 9% BOUTIQUE/SPA

15%

DAYCARE

8% PET SITTING

8% MOBILE GROOMING 4% VETERINARY SERVICES

2018 VENDOR AT TENDANCE

38 BOOTHS 30 COMPANIES BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’

$795 $995 $2,195

Reserve last year’s space with payment by 5/10/2019.

After deadline, booth locations will be assigned according to availability.

MARKETING OPPORTUNITIES PROGRAM ADS

COMPETITION SPONSORSHIPS BEST IN SHOW

$1,995

BREED TOURNAMENT SESSIONS

18,000 printed and mailed within a 200–mile radius of the New England area and to others by request.

16 page magazine format. See booth application for more information or call your advertising representative.

WIRE COATED BREED POODLE SPORTING & SALON FREEST YLE ALL OTHER PUREBREED

AT DOOR SCHEDULE

$1,295 $1,295 $1,295 $1,295 $795

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget. Contact hammer@barkleigh.com for all sponsorship details.

23

NOVEMBER 12-14, 2019 SET UP DAY: NOVEMBER 12 TRADE SHOW: NOVEMBER 13-14

EXPO

and daycare

HERSHEY, PENNSYLVANIA

#1 BOARDING & DAYCARE CONFERENCE! HERSHEY LODGE & CONVENTION CENTER 325 University Dr Hershey, PA 17033

Roomrate $179 (800) 437-7439 for reservations.

Reservation Deadline – 10/10/19.

WHO ATTENDS THE PET BOARDING & DAYCARE EXPO?

2018 AT TENDANCE

711

AT TENDEES REPRESENTED

41 STATES & 4 COUNTRIES Over 54% of attendees were from the Mid–Atlantic.

International pet care professionals traveled from Canada, Brazil, Mexico and Australia.

PRIMARY BUSINESS

50% CLAIM BOARDING

}

25% OPERATE

PET DAYCARE

FACILITIES

Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.

OTHER SERVICES

51% 45%

GROOMING (IN SHOP)

BOARDING

41%

DAYCARE

21% TRAINING 10% PET SITTING 6% VETERINARY SERVICES

24

31% RETAIL

10% BOUTIQUE/SPA

2% MOBILE GROOMING

2018 VENDOR ATTENDANCE

89 BOOTHS 76 COMPANIES

and daycare

EXPO

BOOTH PRICING & DEADLINES BOOTH RATES STANDARD 10’ X 10’ CORNER 10’ X 10’ END CAP 20’ X 10’ ECONOMY 6’ X 8’

$1,195

Reserve last year’s space with payment by 5/12/2019.

$3,059

After this date, booth locations will be assigned according to availability.

$1,395

$695

Hall is carpeted.

MARKETING OPPORTUNITIES EDUCATIONAL LUNCHEON SOCIAL MEDIA PROMO TOTE BAG EVENING PARTY

$7,500 $2,000 $5,000 $3,000 TBD

For more sponsorship details or if any options featured above do not suit your needs, custom sponsorships can be made to fit every goal and budget.

AT DOOR SCHEDULE SCHED ULE OF EVENT S HAVE

THE

YO UR AD

TACTI CS

HERE

Contact hammer@barkleigh.com for all sponsorship details.

$795

SC HE DU LE OF EV

&

@ and daycare

EXPO

November 11–14, 2019

Center Hershey Lodge & Convent ion Hershey, Pennsylv ania

m www.PetBoardingexpo.co

YOUR AD

HERE

TA CT I

@ and dayca re

EXPO

No vembe r 11– 14, 2019

Her she y Lod ge & Con ven tion Cen Her she y, Pen nsy lvan ia

www.PetB oardingex

po

25

TRADE MAGAZINE

THE GROOMING INDUSTRY’S

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!”

VOL. 37 ED.5 • MAY 2018

WWW. GROOM ERTOGR OOMER .COM

GROOMER

HACKS

SAFET Y

FIRST

GRO OME R &

PET SA FET Y

IN THE SALON

MONTHLY ISSUES FULL OF:

G:

BREAD & BUTTER GROOMIN

PET TRIMS

by Michell Evans

by Kathy Rose

BEFORE

• PHOTO TUTORIALS • BUSINESS TIPS • ANIMAL HEALTH • CUSTOMER SERVICE • NEWS & MORE

ASK THE GROOMING TUTOR

& EASY FAST FOR THE SALON

AFTER

2018 RECAP

Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers . The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?

Groom Expo West 2018 at the Pasadena

WAVY DOODLE

SHORT TRIM

blow dry are Proper preparation and explodes, s the Doodle population of coat benefits from type, essential. This type the diversity of their body Follow this with a coat texturizing shampoo. shape and size, as well as out. good conditioner and blow expanding. all assume type and texture is also below The directions trim for the including nails, There is no “cookie cutter” preparation is complete to the dog Doodle so we must adapt ears, underwear and pads. part of presented to us.

Fig.1) Starting at the highest dog comb on This model is a huge 29” snap the back, use a “1” or “0” with a bit Skim off if the sporting a soft, wavy coat to trim the highest point. for fun. The in of wiry texture mixed in off drastically as it does the sparsely croup drops body coat type along with want to attempt to cortopline this model. We roached and legs lanky in the back coated, rect as much of the “roach” when trying topline. may present a challenge as possible and level the pleasing coif. to create a balanced and croup is very low, skim the If Fig.2) mind, in beKeeping basic, proper structure continue with contact just topline, natural off then down Groomer to Groomer • Vol 37 Ed 4 • April 2018 18 Continue we are aiming for a level rump. the low the point of fall off before looking underline, legs presenting the back of the thigh and when viewed illusion of parallel lines hock. important- reaching the of from front or rear, and most Fig.3) Skim down the outside trim. al ly, a balanced symmetric

FIG. 1

FIG. 2

64

Groomer to Groomer • Vol

37 Ed 4 • April 2018

GroomertoGroomer.com

Convention Center went off with a bang!

The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the

T

United Kingdom.

he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to

GroomertoGroomer.com

a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And i Mable. The breeds active local breeders, there might be if you live further away, consider that are accepted by a higher concentration in your area. making Groom Expo West a working most certification Also, there might be a higher concenvacation. You can enjoy yourself organization and s are the Cocker Spaniel, tration in an area where bird educate yourself at the same time. hunting English Cocker Spaniel, Irish Setter, is more prevalent.

See you next year! ✂ Gordon Setter, English Setter and Consider reaching out to local English Springer Spaniel. breeders of sporting breeds and letting It is true that sporting breeds like them know that you are willing and Springers, Setters and Cockers do not able to groom their breed in the correct make up a very large percentage of the techniques and ask them to send their average grooming clientele. Although, puppy buyers your way with their new like with any breed of dog, if there are puppies. Many breeders are frustrated

H

58

Groomer to Groomer • Vol 37

Ed 4 • April 2018

GroomertoGroomer.com

WWW. GROOMERTOGROOMER .COM 26

that pet groomers are not knowledge-

able in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to.

Often

novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The

KEEPING THE BOARDING INDUSTRY CURRENT ON

and daycare magazine

agazine and daycare m

WOOFINGTON

ANIMAL BEHAVIOR

LUXURY PETITE

DOG RESORT & SPA

6

6

ISSUES

AND SPA

A DOG’S LIFE

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TO PLAYGROUP

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WWW.PETBOARDINGA

FACILITY DESIGN

THE HAPPY CAT HOT EL

ADDING A

per year

BUSINESS & MARKETING

Y OF DOGLANDO

PHOTO BY UNIVERSIT

INDUSTRY NEWS

ANIMAL HEALTH

W W W. PETBOARDINGANDDAYCARE .COM

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BER / DECEMBER 2018 VOL. 1 ED. 3 • NOVEM

A Practical Guide for Pet Health Professionals

This highly anticipated and much needed, new publication for the veterinary community is now a reality! PetVet Magazine is the only vet–centered publication whose focus is geared less toward medicine and more toward the wonderful

PEOPLE THAT MAKE UP THE

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27

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and daycare

EXPO WEST Page 12

Page20

Sponsored by

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and daycare

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EXPO

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