Groomer to Groomer March 2020

“ THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 39 ED. 3 • MAR CH 2020

W W W. G R OOM E R TOG R OOM E R . COM

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CONTENTS | MARCH 2020 SOMETIMES BEAUTY IS JUST

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by Dr. Cliff Faver

Are You Allowing Your True Self to Shine Through?

18

Pet Terriers:

6 Evans: Bather Blunders 50

Berry: Pricing Simplified

20 Knowles: Exploring Grooming Inflicted Issues Connor: Platform for Greatness: Choosing 28 New Products You Grooming Table

54

David: Stepping Up Skin Care in the Salon 34 Groomer Humor

70

CLASSIC CLIPPERED

68

Hosler: What You Don't See CAN Hurt You

40 Classifieds 70

Hansen: Feline Skin Issues? Take a Bubble Bath!

46 Calendar of Events

74

TERRIER TRIM

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by Brittney Valle “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 39 ED.3 • MARCH 2020

EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com

SR. GRAPHIC DESIGNER Jenn Barraclough jennifer@barkleigh.com

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DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com

PUBLIC RELATIONS/SOCIAL MEDIA COORDINATOR Evan Gummo evan@barkleigh.com ACCOUNT MANAGER/ EXECUTIVE ASSISTANT Karin Grottola karin@barkleigh.com

AD COORDINATOR/ ADMIN ASSISTANT Natasha Sabellico natasha@barkleigh.com

WWW. GROOMERTOGROOMER .COM

PRICING

SIMPLIFIED

WHAT YOU

DON'T SEE

CAN

HURT YOU

Michell Evans Kathy Hosler

STEPPING UP

SKIN CARE IN THE SALON

Daryl Conner Khris Berry Michelle Knowles

WORDIMAGERY™

BY STEPHANIE E'AMATO WWW.WORDIMAGERY.COM

Jonathan David Brittney Valle Amanda Aaron Deborah Hansen

ON THE COVER WORDimagery™ by Stephanie E'amato www.WORDimagery.com

Copyright March 2020. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

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ARE YOU ALLOWING YOUR TRUE SELF TO

Through?

E by Malissa Conti-Diener CA, MMT e

We all want to fit in, it’s human nature. The truth is that most of us don’t always feel “liked” by everyone around us, and that is OK. Groomers as a whole are big–hearted, caring humans.

W

hy are we concerned, often to a fault, with whether we are enjoyed, appreciated and respected by those around us? We twist and turn at the whims of others, hoping to please everyone, least of all ourselves. We are all trying to do and say the right things so that we will be liked.

Stop and think about it, how much do other opinions of you matter to you? In this world of social media likes, competing for that endorphin–filled rush of knowing you are part of a crowd or tribe can

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

become an affliction. If you hold back on being your authentic, true self, you are doing your gentle soul a disservice.

When we form social groups, the approval of others becomes a top priority and dictates many of our actions. At one time or another we have all fallen into the trappings of “belonging”. Actually, there is nothing wrong with finding your tribe and vibing with them! Having friends, family and social acquaintances is all part of a well–balanced career and life. But we must exercise

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caution. You see, investing ourselves too fully into how others perceive us can have extreme consequences.

People who frequently seek the attention and praise of others are looking for an external validation of themselves. They want something outside of them to deem them worthy, able and good. Usually, this is because, at their core, they are filled with self– doubt. So, they do what they can to increase positive feedback and eliminate negative feedback. They shrink back their own uniqueness in order to blend into the crowd.

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But here’s the problem with this way of thinking: When we act in such a way that eliminates negative criticism, we also eliminate many, many possible lifestyles, actions and directions from our realm of possibility. We become slaves to that which we believe others will approve. We hide our light from the world and operate in fear, not love.

This is a tragedy! Within all of us, there are numerous things we really, deeply wish we could do, but the vast majority of us don’t do these things because we’re worried about what others will say or think. We end up sacrificing ourselves and our dreams to try to appease those around us.

Furthermore, it has been well– documented in psychological research studies that social anxiety directly correlates to an exaggerated desire to increase validation from others and decrease criticism. This means that the more you care about how others will react to what you do, the more likely you are to be socially discontented and uncomfortable. Instead of suffering these consequences, we should adopt a different attitude.

WHAT WOULD HAPPEN IF WE LOVED OURSELVES ENOUGH TO SHOW OUR TRUE SELVES? Caring too much about what others think of you stifles your ability to take risks and disrupts your social satisfaction. The funny thing is— whether we invest energy into making others like us or not, there will always be people who don’t. Are you going to let those who don’t like you allow you to disrespect yourself enough to hide away your unique talents and dreams?

History has shown us that many who walked in love, were still not loved by all. People can always find a reason to not like you, if that’s what they are looking for. We need to understand that we can not absorb that negative thought process from those people.

Caring too much about what others think stifles your ability to take risks. Taking risks are part of growth; growth in business, in friendships and in life. If we do not grow, we stay stuck in our own muck and mire. Don’t give others that power to control your ability to evolve and grow.

It’s so much easier to do this than to waste our lives allowing the

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

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faultfinders to dictate our actions.

Also, being disliked by people is actually a sign that you’re doing something worthwhile.

Standing up for what you believe in is not social disruption. Voicing your opinion and standing on your own convictions is an important part of becoming a whole and balanced person.

When you simply mimic the values of your current company, friends or situation, your opinion stops being yours. If you agree with everything and everyone around you, it’s time to find some new places to discover; some new books; some new lessons. When you get to be the biggest fish in the pond, it’s time to find a new pond and grow from there.

Conversely, being courageous enough to “do your thing,” stand by your values and live your own lifestyle (even if it isn’t popular) is empowering because you develop a strong identity.

Gradually, you become satisfied and confident in your own skin.

When your top priority is to gain the approval of everyone, you’re inviting people to befriend a shell.

You’ve developed a façade disguising your complex, idiosyncratic, untidy self. Most people won’t know the “you” that’s buried beneath, and you may begin to forget that person, too. Losing yourself to the whims of your crowd is dangerous for your self esteem and self–respect, because ultimately, we are pushing our true selves aside and becoming only what pleases the crowd.

The old saying, “You’ve got to break a few eggs to make an omelet” is very fitting for us when dealing with letting our true selves out. Understand that not everyone is going to like everything you say and or do at any given time. But hey, they aren’t supposed to—it’s called compromise, and in order to be true to yourself and your tribe, you need to learn how to see others’ viewpoints as valid—including your own.

By always presenting your genu-

The people who are meant to enhance your life and teach you lessons

They will be drawn in by your weirdness, different opinions and unique styles of seeing and doing things. ine, vulnerable, authentic self, it does strengthen your acceptance of who you are. The people who are meant to enhance your life and teach you lessons will come to you. They will be drawn in by your weirdness, different opinions and unique styles of seeing and doing things. Don’t be afraid of who you are; who and what is waiting for you will find their way to you, believe that.

I may have convinced you that you shouldn’t care as much about what other people think, but perhaps you have no idea how to go about doing that. Here are a few tips:

1. NOT YOUR JOB TO JUDGE: Before you’ll be able to care less about

others criticizing you, you must do your best to stop criticizing people. Realize that the act of judging others reflects your own intolerance. Make note each time you feel the need to judge or criticize someone. What is it about them or the situation that makes you feel so uneasy that you need to delve into a negative space head on? Remember, our thoughts and actions are like a mirror, and what we put out there, we get back.

2. START TO EXPAND YOUR BOUNDARIES: Start doing a few things that you normally wouldn’t do because of your fear of what others would think or say. Groom your way,

take more classes and voluntarily speak up and ask questions, show off your own unique personal style.

Doing little things such as these will help you to understand that disregarding your fear of judgment and rejection is liberating! When you are busy going about the business of showing your authentic self, there is no time to waste on the opinions who judge and criticize.

3. DON’T EVER BE RULED BY FEAR: As you let fear go from your social, business and family interactions, you will begin to feel better about yourself and the choices you make. You may always have to push that negative voice out of the way to let the positive voice ring true, but anything worth doing is worth the work.

4. EXPLORE YOUR DESIRES AND VALUES: What do you stand for?

What are important issues to you? If you’re still discovering the answers, that’s okay. We all have a conscience, give yourself permission to listen to your gut feelings. Think about what gets you fired up, excited, angry or emotional. Start saying what you really feel and doing what you sense is right for you. We can develop a deeply rooted self–esteem by diligently upholding the values that most deeply resonate within us. The more you seek to align your actions with what you feel in the heart of your being, the less you will invest in the opinions of the mud–flingers.

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5. SET YOUR SIGHTS ON TRUE RESOLUTION: If you’re feeling anx-

as long as it is right with your soul, conscience, inner voice, etc.

ious or afraid of someone who may be directing condescending energy toward you, ask yourself: What is the worst thing that can come of this person’s distaste? What am I really afraid of?

Usually, it’s nothing more than a bruised ego. In some cases (such as bullying, harassment, etc.), more severe damage can be inflicted, and action must be taken, but most of the time, we’re just afraid—afraid of not being the best, the smartest, the prettiest, the fastest, etc.

It’s okay to not be these things. No one is any of these things all the time. Allow yourself to have faults, and those that you want to improve on, take the time to build them up. Knowing that you are the BEST representation of you right now in this moment is all you need to dwell on. You can change and adjust as needed

yourself permission to not be the things you wish you could be. Embrace the fact that all of your qualities— both your expertise and shortcomings—are essential to the uniqueness that is you. What doesn’t break you only makes you stronger. Life lessons are hard, and they are designed to be that way. In order for the lotus flower to bloom, it has to push through layers of thick mud and rise above to let its beauty show. That is good and bad, or the balance of life. Growing pains don’t stop. They come and go like the ebb and flow of water. To all things there must be balance.

With that said, sometimes people have legitimate reasons for not liking

6. BALANCE IS ACCEPTING THE YIN AND THE YANG OF YOU: Give

you, and you need to be able to dissect that situation and find out what or why you need to change things. Sometimes we can take it too far to the edge and become arrogant, boorish and a narcissist. That is not balanced.

Constructive criticism should be used for self–improvement, self–reflection and self–adjustment. Having your tribe to bounce ideas off of and confer with about yourself is always a great thing to have.

Finding out who we are is a constant quest. We are always changing, learning and evolving. Who you are today will be different than who you are 15 minutes from now, depending on the lessons coming at you. Be open to all points of view, but always honor your own heart. You don’t need validation from others to make you whole. &

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

11

S

SOMETIMES BEAUTY IS JUST

E by Dr Cliff Faver e

We are all very familiar with that itchy, irritable dog that has been diagnosed as having allergies, but many of us are not aware of the method used by the veterinarians to come to this conclusion.

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

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hockingly, a vast majority of dogs that are labeled as allergy sufferers have had no set of diagnostics done, as they are simply the victims of an educated guess. This guess is an evaluation that has been made by observing the skin, scratching and any changes that may have occurred in correlation to the irritation. Due to the outward similarities between dry skin and allergies, this is not always a justifiable observation. This often can be the beginning of a vicious cycle that involves numerous vet visits, unnecessary medication and even a lifetime of therapy.

There are systematic tests available to properly assess the diagnosis; however, these tests may or may not be effective, because the situations can vary. The tests most commonly conducted are for inhalant allergens.

These evaluations are done by assessing the reaction of the skin or blood to specific allergens. There is far too much room for error in these tests as they do not check for everything, and the cause of the reaction may be insignificant to the situation. For instance, the test could prove positive for an allergy to pine trees; however, there are no pine trees for hundreds of miles. Just as these skin tests can provide irrelevant results, blood testing for food allergies are also viewed as inconsistent by dermatologists and are not commonly relied on.

Skin biopsies can be another option to determine the possibility of presence of allergies; however, these tests can depict dry skin and allergies as very similar in nature due to the process in which the biopsy sample is prepared for observation under the microscope. The sample is taken through a series of alcohol and formaldehyde–based fixatives that

Chlorohexidine shampoos tend to be very harsh and strip the skin of the sebum layer, which in turn exacerbates the dry skin and irritation, defeating the purpose of the initial treatment. remove the sebum, making it very difficult for accurate differentiation.

If a dog is diagnosed with allergies, the most common treatment is an anti–inflammatory (Apoquel, cortisone, or Atopica), antibiotics, Cytopoint injection and chlorhexidine shampoo. None of these truly address dry skin if that is the root cause. Also, a consequence of this treatment course is that the anti– inflammatory could potentially suppress the immune system, which would set the dog up for a reoccur-

ring or chronic infection. Antibiotics very commonly lead to yeast infections (as seen in humans). Chlorohexidine shampoos tend to be very harsh and strip the skin of the sebum layer, which in turn exacerbates the dry skin and irritation, defeating the purpose of the initial treatment. Ultimately, this leads to a second visit to the veterinarian.

From my discussion with many groomers, I have been informed that the vet typically increases the level of the anti–inflammatory medication,

often even prescribing an alternate antibiotic, and recommends bathing more frequently with the chlorhexidine shampoo, all while dismissing the most common issues at this point— the secondary yeast infection and the dry skin.

Of course, this sets the dog up for a lifetime of continuing therapy if the initial issue was dry skin, or if it is dealing with a secondary yeast infection from antibiotics. It is very alarming and heartbreaking to observe so many dogs suffering and being

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13

are the best test of these products.

If our hands are dry and irritated by use of the products, so is the skin of the dogs and cats that were groomed recently.

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

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prescribed drugs unnecessarily since the true issue was not resolved. We just cannot continue these “band aid” treatments without addressing the real issue or issues at hand.

What we do in the grooming world can either prevent or cause the common initial issue of dry skin. If we use harsh products (especially dish soap or degreasing products) we are stripping the sebum or natural oils from the coat. In addition, if we are not conditioning correctly, we are not adequately replacing the oils/ sebum that we have removed. Not all oils or conditioners are created equally so understanding the product is very crucial to the success of the overall groom. A vast majority of oils and conditioners applied will simply just sit on the surface of the skin and fail to hydrate or repair irritated, inflamed skin. Ideally, the conditioner should be one that hydrates the skin to soothe the inflammation.

Our hands are the best test of these products. Using a high–quality product, that is moisturizing and healthy for the skin, should improve the hydration and smoothness of our hands as we use them.

If our hands are dry and irritated by use of the products, so is the skin of the dogs and cats that were groomed recently.

I often see threads on Facebook about groomers with dry or irritated hands/arms and the vast majority of the comments are to help the groomer. My question is, “What about the pet being subjected to the same source of irritation?” In fact, because our pets rely on hair as one of their main defense mechanisms to the environment, their skin is by far more sensitive to drying and irritation than our thick–skinned hu-

man hands. These are not the results that we want for either participant in this grooming endeavor!

As groomers, we hold a responsibility to not only make sure our “fur” clients look their best, but also to make sure that they are healthy and feel their best. When we as humans feel our best without unnecessary pain, we tend to depict an outward, natural beauty and vigor. This notion is the same for animals; when they are free from pain and irritation, their beauty shines outward, thus the over-

all groom is an absolute success.

We don’t want to simply mask issues, we want to solve them! This can only be done by addressing the true issue of the problem and by applying high–quality products that leave a lasting impression on not only the animals, but also the groomer (hands and arms) and the client that can enjoy their pet to the fullest extent. Health is beauty! & Dr. Cliff Faver graduated with a BS in Biology/BA in Chemistry before getting a

Veterinary degree in 1987. He is the past owner of Animal Health Services in Cave Creek, Arizona and now the US distributor for Iv San Bernard products, teaches the ISB Pet Aesthetician Certification program, and speaks internationally on hair and skin. His passion is to merge groomers and veterinarians to aid in helping and healing pets. He is also a member of AVMA, AAHA, AZVMA, Board member with Burbank Kennel Club, and has served on Novartis Lead Committee, Hill’s International Global Veterinary Board, and a Veterinary Management Group.

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

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APRIL 27-30, 2020

Los Angeles Marriott Burbank Airport • Burbank, California

D

oggie daycare is a growing trend in both metropolitan and rural areas, all over the country.

Today’s dog owner tends to feel guilty about leaving their furry friend home alone during the day, and with the upsurge of daycare options, they no longer have to! So why miss out on the opportunity to increase your revenue by offering this service?

Whether you already offer daycare services, or are interested in adding them, you won’t want to miss the west coast debut of this four–hour, informative and interactive daycare program. It is presented by industry experts Jessica Finnegan and Amanda Crook who have

owned, managed and consulted with daycares and boarding facilities all over the country.

They will share what separates the exceptional from those that fall short and teach you what you can do in both handling the dogs, as well as in the back end of your business to make it a success. Some of the topics discussed will include, dog behavior, body language, play groups, creating a marketing plan, staffing investment, telling the story from the dog’s eyes, and justifying cost and price increases. The program will finish up with a Q&A session with these industry experts!

In addition to this program, Pet Boarding & Daycare Expo

West offers three more days full of education for those in the boarding and daycare industry, as well as a two–day trade show featuring more than 50 vendors.

Some of the additional educational topics include, Infection Control, Hiring and Staff Management, Finances, Cat and Special Care Boarding, and Play Group Management.

The expo also features special events such as a Keynote address (presented by Kristin Morrison, founder of Six–Figure Pet Business Academy), a meet & greet and round–table luncheons each day.

The Dynamic Dog Daycare program can be purchased separately or as part of a package with other education. &

For more information or to register, visit www.PetBoardingExpoWest.com 18

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Diane Betelak Northwest Grooming Show 2020 May 14 - 17, 2020 | Tacoma, WI Everyday Grooming on Everyday Dogs

Grooming Those “Crazy” Cocker Spaniels

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GROOMING BUSINESS BASICS

by Khris Berry

d e i f i l p m i S One of the most common questions faced by any groomer, grooming business or pet professional is how to price your services. The answers, however, often range from complex formulas to undecipherable strategies, depending on your business and finance background.

W

hen you are selling a product or good, there are retail formulas that you can follow which will ensure proper pricing, and thus, proper profit. But how do you begin determining the price for your services? How do you properly capture your skill, experience, service and time into that elusive final number we call “price”?

How many of you reading this called other grooming shops in your area when

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Groomer to Groomer • Vol 39 Ed 3 • March 2020

you were determining your own service pricing? The flaw in that strategy lies in the fact that not every business has the same expenses or overhead; just because one price works for the Corner Shop does not mean the same price works for the Other Corner Shop.

Unfortunately, many groomers are challenged when it comes to developing proper pricing strategies. A good price structure will not only allow your business to thrive, but also offer room for

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economic growth. That is a fancy way of saying that many groomers find themselves in a pickle when their pricing does not grow with their business. They are faced with outrage and pushback from their customers when they enact price increases, and they struggle to find margins to increase their own wages as well as employee pay and benefits. So how can you create a pricing strategy that grows with your business while allowing you the ability to change your pricing as

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your expenses change over time?

Let’s look at a common scenario which groomers often encounter when it comes to having stagnant pricing and a flawed price setting strategy.

Darcy began grooming a number of years ago and based her pricing on her nearest competitor at the time; they charged $45 dollars to groom a Shih Tzu so she charged $46 dollars to groom the

same dog. She managed fairly well, and before she knew it, she had scores of Shih Tzu clients regularly visiting her shop (as well as many other breeds, too).

Over time, her costs of doing business increased; the shampoos she used became more expensive, she had to replace her grooming table and dryer, and her rent, utilities, insurance and taxes were all increasing each year. She

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instituted a small price increase to try to manage the rising costs, but her customers pushed back (hard). In fact, a few left and found other groomers.

After another year, Darcy found that the price increase was not enough to stem the rising tide of expenses she faced in her business. She was working harder than ever but seemed to be making less. However, the negative response from her clients during the last price increase made her reluctant to increase the prices again.

What should Darcy do? Why was Darcy struggling to keep up?

Groomers like Darcy are often seeking dialogue for how and when to implement price increases when, in fact, the real answer they should be seeking is how to develop a price strategy that accommodates for inflation, increased cost of living and rising expenses.

So, where do you begin in developing a pricing strategy that will survive the test of time?

The one irreplaceable commodity in your business is you—and your time.

Although you use water, electric, shampoo and a whole range of other items which have a cost associated with them, your time is the most valuable commodity you are selling as a groomer.

Every groomer can reasonably and safely service a limited number of dogs each day; each and every one of us is limited by time. Based on that reality, I recommend that you develop a pricing structure that is built on the time it takes to complete the services you offer.

To develop a price strategy based on time, you need to follow a few simple parameters.

You must know the costs to run your business; each month, week, day and hour has a cost associated with it.

In simple terms, if you add up all the expenses you can expect to encounter, plus your profit, and divide by the number of hours you can actually work each day, you will determine your hourly rate.

Determining Hourly Rate Hours per Day

Days per Week

Hours per Week

6 X 5 = 30

. $1800 -. 30 = $60 Gross per Week

Hours per Week

Dollars per Hour

A minimum of $60/hour to cover expenses and realize her profit is necessary.

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Here is an example: Groomer A has weekly expenses of $1200 (this includes everything from rent to water to paperclips). She wishes to bring home a profit of $600. Therefore, Groomer A needs to make (gross) $1800/week. Groomer A works 8 hours per day/5 days per week; however, is actually only grooming dogs for about 6 hours each day while the remaining 2 hours is spent on scheduling, phone calls and cleaning. Following the pricing strategy, Groomer A needs to earn minimum of $60/hour for her grooming services in order to cover her expenses and realize her desired profit. ($1800/30 hours worked on clients each week=$60/hour) If you are pricing your services based upon time, you have to provide accurate estimates and billing of your time. In order to execute this, you have to have reasonable and accurate knowledge of how long each service will take you to complete. It is critical to a service professional to be aware of your own time management and have a keen sense of timekeeping.

Many groomers (and clients) fall into the never–ending cycle of assuming that a grooming price is set. By releasing your pricing from “set” prices, and working on an hourly rate, groomers can be fairly compensated for dogs which are kept in less than exemplary condition, are less than willing to cooperate for the service, or simply require more time and energy to groom.

You can set a “minimum” hourly rate for dogs/services which may be less than an hour.

For example: A groomer may be able to complete a Shih Tzu in 45 minutes but choose to charge the full hourly rate of $60. This helps build in extra income for the inevitable no–show or cancellation.

You can set a higher hourly rate for specialty services such as hand scissoring, hand stripping, breed styles or behavior grooming. This is an excellent way to monetize advanced skills and recoup

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When she originally set her prices, instead of setting her Shih Tzu price at $46, she could have set an hourly rate for her services. Then, her clients would become accustomed to having a variable rate based upon the time, condition, behavior and even style chosen. some of the investment into your continuing education. Additionally, setting specialty services aside at a higher rate lets clients know that those services are above the norm and require special skills to complete.

For example: A groomer may charge $60/hour for a base salon rate but may

opt to charge $100/hour for specialty services since they require more time, skill and experience.

Let’s circle back to our sample groomer Darcy. When she originally set her prices, instead of setting her Shih Tzu price at $46, she could have set an hourly rate for her services.

Easy!

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Then, her clients would become accustomed to having a variable rate based upon the time, condition, behavior and even style chosen. So, a Shih Tzu with Darcy may cost $46 one visit, but may cost $52 the next, and even $44 on a particularly fast or easy service.

Then, over time, as Darcy’s expenses increased or she wanted to grow her business, she could have changed her hourly rate to keep pace with the economy and needs of her business. By fluctuating grooming prices based on the above parameters, Darcy’s clients are led to the understanding that they are indeed purchasing the most precious of commodities—Darcy’s time.

Examples of other service industries which operate on hourly rates are mechanics and massage therapists. An hour of their time comes at a price— and that price is typically posted in a visible area. Having vague (or no) pricing strategy is confusing for both groomer and client, and allows the client to control the financial relationship. By posting an hourly rate and having non–set pricing, you can set yourself up to charge appropriately for your time as well as your skill set.

So, go forth groomer, free yourself from the constraints of pricing and charge what you are worth and what your business needs to thrive and be successful! &

by Daryl Conner

PLATFORM FOR GREATNESS:

When it comes to investing in your grooming business, spending money on a well–made, versatile table is a great place to start. Much of the important work you do happens on the top of a grooming table, yet many groomers scrimp when making this vital purchase.

T

he average groomer spends many hours a day working at a grooming table so having one that helps you perform safer and more comfortably just makes good sense. There are lots of options for groomers when choosing the platform on which the magic happens, let’s look at some of them.

STATIONARY Folding grooming tables come in a variety of sizes, heights, shapes

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and colors. They are affordably priced, and most offer a nice, sturdy place to keep pets safely elevated while being groomed. They fold flat for easy transportation, too—though some can be quite heavy. The height varies; a quick online search showed me models ranging from 24 to 34 inches high. A few models offer adjustable legs, but the table cannot be adjusted while a pet is on it.

The drawback to this type of table is that even if you have one with

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adjustable legs, you can only vary the height a few inches, and changing the height is a bit of a project. Groomers must lift most dogs up, and it can be a challenge to reach all parts of tall dogs once they are on the table. This is the most affordable option, some stationary tables can be purchased new for under $100.

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Hydraulic and electric tables are a smart investment for groomers, reducing back and neck strain, and helping us stay strong and healthy so we can enjoy our career for many years.

a hydraulic chair (the type barbers and hair stylists often use) was fitted with a tabletop and offered to groomers. This innovation was marvelous, but since the top balanced on a center shaft, it could be very wobbly. And the shaft limited how far the table could be lowered.

From this original design, improved models with “Z” shaped bases came about. These changes offer a far sturdier table, which can be lowered (depending on brand and style) to as little as 13”. This makes it simple for large dogs to step up on the table—a huge help to groomers’ backs! Height can be varied as you work so you can reach the top of a “Royal” Standard Poodle’s head without having to stand on a chair.

The downside to hydraulic tables is that motion of the foot pump can be frightening to some pets and groomers must manually operate the pump with a foot lever to change the height. Very basic models can be found starting around $400.

ELECTRIC TABLES More infinitely and easily adjustable are electric tables. Just the touch of a button and the height raises or lowers smoothly. Most pets find this less of a challenge to adapt to, and it is certainly easier on the groomer to depress a button than to manually operate a pump.

Hydraulic and electric tables are a smart investment for groomers, reducing back and neck strain and helping us stay strong and healthy so we can enjoy our career for many years. Budget models start around $500.

OTHER FACTORS TO CONSIDER Once you have decided which type of table will best suit the way you work, take the options each brand offers into consideration. Tabletops,

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also known as “platforms,” can be made from a variety of materials, including stainless steel, plywood, particle or fiber board, or other reconstituted wood products.

Lower-priced tables will often have reconstituted wood tops. Even when covered with a no-slip top layer, moisture from the grooming environment and wet pets can eventually degrade the wood and cause it to crack and splinter. Also, grooming arms that clamp to reconstituted wood will eventually dig into the wood and damage it. This creates an obvious hazard to pets, and the potential for a ruined table with one good tug from a strong dog.

If you choose one of these tables, check to see if replacement tops are available. Investing in a better-quality platform will ensure that you can safely use your table for years to come.

GROOMING ARMS This often under-appreciated tool helps keep pets safe. Look for very sturdy arms made from steel, that are either bolted (not screwed) into the table itself or come with a wellmade clamp that will keep the arm in position.

SURFACE MATERIAL

spin with the flip of a switch so you can sit or stand still and move the dog into the optimum position to work on it. Some tables have built-in hooks to hang clippers from, drawers or cubbies for storage. There are brands that offer a grooming arm that spans the entire length of the table, offering multiple points for attaching grooming loops to position pets. Some come with colorful paint to match your business theme.

Some tables have casters that make it easy to roll your table around. Many groomers like this so they can move a dog from table to tub without having to lift it.

PLATFORM SIZE Take the size of the platform into consideration. If you groom

mostly small- to medium-sized pets, a smaller top will give them less room to move around on while you work. If you have an affinity for styling Saint Bernards, make sure you are choosing a platform that will comfortably hold a very large dog.

A quality grooming table is an investment that will last for years. It will keep pets safer, allow stylists to work more comfortably, and help eliminate muscle strain. &

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Lower-end tables often come with ribbed, rubber topping. Though this is slip-resistant, it can be frustrating to clean, and many dogs, especially larger breeds, may find standing on the ribs to be uncomfortable to their feet. Pebble finished tops don’t have quite as much traction, but they are far easier to sanitize and seem to be more comfortable for pets to stand on.

EXTRAS Other options are available.

Some tables come with illuminated platforms, others have tops that can

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BUT WHY?

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STEPPING UP

IN THE SALON

A

34

Let’s explore some of the most common skin

s professional pet stylists, we encounter all types of canine skin conditions. We see healthy, well–maintained skin, red and itchy allergic skin or inflamed, scaly skin due to bacterial or fungal infections—and sometimes we even see skin issues deriving from poor hygiene or grooming neglect by the owners.

In short, we see the good, the bad and the ugly, and we’re often tasked with the duty of treating these various skin issues and educating the owners about how to avoid them in the future.

Fortunately, as professional pet stylists, we have an amazing industry with dedicated companies that manufacture products, treatments and tools to tackle these tenacious skin issues.

But why are there so many products

and how do I choose which one to use?

With so many different triggers for skin issues, there are many different products and treatments to handle them. Let’s explore some of the most common skin issues we see and some of the products at our disposal to help treat these skin problems.

In south Florida, where my business is located, one of the most problematic skin issues we see and treat are related to allergies. While many pets can have skin reactions related to

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issues we see and some of the products at our disposal to help treat these skin problems. food allergies, that’s a path that needs to be walked with the assistance of a veterinarian. But as groomers, sometimes we see reactions from inhaled allergies which present in the form of itching, red eyes, ear infections or even gastrointestinal issues. Sometimes we see allergies that present in the form of contact dermatitis issues; these are topical skin reactions from walking or rolling in grass, contact with shrubbery or from pollen that has settled on the ground. And some-

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There are many itch– relief, hypo–allergenic or oatmeal shampoos available and they can soothe itchy skin, but it’s important to understand your clients’ allergies, and, if possible, identify the root of the itch so you don’t add to the problem.

times we see skin issues that result from an allergic reaction to bug bites like fleas, mosquitos and flies.

The allergies themselves can cause general itchiness and skin irritation causing pets to scratch, chew, scoot and roll around to satisfy their itch.

But sometimes the scratching, chewing or rolling around can cause small breaks in the skin that give way for bacterial or fungal infections to take a hold and flourish into skin infections.

In warmer climates, the approach to treating allergies can sometimes be more difficult than colder climates. The reason for this is that in colder climates, the seasons of airborne allergens such as pollen are shorter than in warmer climates, so allergy–related skin issues are often less problematic or frequent, mainly seen in the spring and summer as

– JAY SCRUGGS | Groomer of The Year 2002 | American Groomer of The Year 2001

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opposed to those seen year round in the warmer climates. In the cooler climates, oak and pine pollen can be especially problematic for pets in the spring and summer. And in warmer climates, various grasses, palm trees and flowering plants can cause year– round havoc for canine allergies.

Sometimes allergens can be unavoidable as pets may be allergic to common household items like carpet fibers, certain fabrics—I even had a Maltese client that was allergic to human skin cells! Sometimes treatment is about maintenance of symptoms to give your furry clients a better quality of life. In severe cases, veterinary advice is recommended and prescription shampoos may be necessary. But for less severe cases, there are many products available to groomers to help treat, soothe and heal skin issues related to mild allergies.

There are many itch–relief, hypo–allergenic or oatmeal shampoos available and they can soothe itchy skin, but it’s important to understand your clients’ allergies, and, if possible, identify the root of the itch so you don’t add to the problem. For example, I have a dog with an allergy to grains; they cause her to itch, and she gets chronic ear infections. Avoiding all grains has remedied most of her allergies and itch relief shampoos and conditioners help soothe her skin. But because grains are the root of her allergy, I have to avoid oatmeal shampoos.

Oats are a grain, so using oatmeal shampoos would be slathering the allergen right on her skin—a major trigger for a reaction. Asking a few questions to the client about the allergy history, or, better yet, if they’ve done allergy testing and retaining a copy of the results can be very informative in choosing the right treatment.

Hotter water can irritate and exasperate skin issues, especially if there is any inflammation.

If your client has developed a mild bacterial or fungal infection, frequent bathing with an anti–fungal or anti–bacterial medicated shampoo can provide relief from symptoms and allow the skin time to heal without being constantly assaulted by scratching or chewing.

It’s very important to read labels and follow application instructions, such as contact time with the skin and frequency of use, as well as using appropriate water temperatures.

Many medicated shampoos require 10–15 minutes of contact time with the skin in order to penetrate and be effective—be sure to check for recommended contact time. Hotter water can irritate and exasperate skin issues, especially if there is any inflammation. Luke warm water is best for

bathing, and once all the product is rinsed out, a cool water rinse can help relieve red, itchy and inflamed skin.

Bug bites can cause serious skin reactions ranging from mild itching to severe reactions like hives, sores or even hair loss. Again, when in doubt, I always recommend veterinary advice, but for mild cases, there are specialty shampoos formulated to relieve the reactions from bug bites. And, in some cases, topical sprays and creams applied to affected areas after the bath can aid in more relief and faster healing time.

Sometimes my clients come in with prescription products that the vet has instructed us to use for bathing or be applied topically after grooming. We also sell over– the–counter products for more mild

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cases. I have a section in my store that we call the “Hygiene Center”, where we sell shampoos, conditioners, ear cleansers and medicated flushes, topical sprays, CBD products and supplements. My clients love the convenience, selection and advice, and when something is easily treatable, we save them a trip to the vet!

Another great treatment that we’ve been using for about a year now with outstanding results is a micro bubble system. There are different micro bubble systems available with different methods of use. Some micro bubble systems are used as the bath by submerging the pet’s body in water with a micro bubble recirculating system that creates millions of micro bubbles which penetrate deep into the hair follicles and skin to remove dirt, oil, bacteria and allergens. This type of system relies on the micro bubbles to do the cleaning without the use of soaps, cleaning products or pressure.

The other type of micro bubble system is applied directly through a specialty shower head with a CO2 tablet placed inside that reacts to the water by dissolving and releasing millions of micro bubbles, forced through the extremely tiny holes in the shower head with the water pressure. This method is used as a rinse before shampoo is applied to allow specialty shampoos to be more effective, or as a rinse after the shampoo is applied. The micro bubbles in this system work in a similar fashion to the other system but in conjunction with regular or specialty shampoos.

The premise is that the micro bubbles are able to penetrate deeper into the skin and hair follicle than they would with bathing with shampoos alone, therefore resulting in a

deeper clean, more thorough removal of yeast, bacteria, allergens and oily sebum, and a cleaner, softer coat. We have noticed a marked improvement in our clients’ skin and the feedback from clients concur that the treatments help provide itch relief for their pets.

My final thought is that, with so many products and ways to provide comfort and relief from common skin issues we see in our clients, I urge groomers to research the products available and give them a try— you just might find exactly what you were looking for! &

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GROOMING GAB

by Kathy Hosler

WHAT YOU

DON'T

SEE D

40

Even when you are diligent about cleaning,

o you sanitize your blades, tools and all of your grooming, bathing and holding areas between every pet you groom?

Probaly not.

Most of us are very meticulous about cleaning the dirt we see—but that doesn’t mean that you’re also eliminating the germs. If you could actually see germs in the air and on the tools, surfaces and equipment in your salon or mobile, you would be horrified. Even when you are diligent about cleaning, micro–organisms such as viruses, bacteria, fungus and other germs could remain.

We all know that cleaning and sanitation are critically important, but, we often don’t realize the devastating results that can occur

if we don’t keep on top of it. Your salon can appear spotless and still be crawling with harmful micro–organisms. Parvo, dog flu, kennel cough, ringworm, staphylococcus…any one of these can close down your business temporarily—or permanently.

Now more than ever, products and equipment to sanitize your salon are a necessity, not a luxury.

Lynne Allen, President and founder of Tool Klean, was a successful groomer and multiple salon owner for

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micro–organisms such as viruses, bacteria, fungus and other germs could remain. many years. When she retired from active grooming, she dedicated herself to finding unique and innovative products to make groomers’ lives easier.

“I saw a huge need in our industry in the sanitation of grooming tools,” says Lynne. “I began to investigate the benefits of using ultraviolet light (UV–C) to kill bacteria, viruses, and other germs that are found in our workplace.”

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UV–B and UV–C. The UV–C ray is a germicidal wavelength that quickly kills micro–organisms by destroying nucleic acids, disrupting the germ’s DNA, rendering them inactive and finally dead. These UV–C rays have been scientifically duplicated and are now utilized in germicidal light bulbs. This technology has been used on a large scale in water treatment plants, medical labs and hospitals for many years.

“As a groomer, I understood the importance of being able to quickly and efficiently sanitize tools, cages, and work areas,” says Lynne. “I began to create a line of products to benefit groomers and to meet the unique needs of the grooming industry.”

Through Lynne’s diligence and dedication, the technology of germicidal UV–C light is now available to the grooming industry in a variety of compact, easy to use sanitizing applications. Each of the products Lynne offers has its own purpose and function.

The wall–mountable anti–microbial UV oven sanitizer, which is the size of a small microwave oven, can be GroomertoGroomer.com

used to sanitize blades and other tools between dogs. Its UV–C light will quickly and efficiently kill 99.9998% of germs on anything that can fit in it.

It works without heat, so brushes and combs with wooden or plastic handles are not a problem. Being able to sanitize blades and other equipment between each pet in just minutes eliminates the cross contamination of bacteria between pets.

In addition, she has produced an ingenious portable handheld wand. It is easy to use on tables, cages, tubs, etc., and is perfect for the house call groomer to carry to appointments. A tabletop and a larger UV–C unit on wheels are able to take care of air contamination in larger areas. You simply turn the timer on and leave the room.

They will kill germs anywhere the light touches in your salon, mobile unit or kennel.

There is also an anti–microbial hot cup which works utilizing glass beads to produce a dry heat to kill germs on forceps, combs and scissors in about three minutes.

All the products Lynne produces for the professional pet groomer had

to undergo rigorous testing and certification to become compliant with US laws & regulations regarding UV light devices.

“Tool Klean is an EPA registered company and FCC certified,” says Lynne. “The US certification and approval process isn’t easy, but we are committed to bringing the best possible products to grooming professionals. You may not know it, but if you have equipment in your salon that is not up to federal, state and local codes, you take a chance of being fined if inspected by your insurance company, OSHA, or the local fire marshal. Using UV Light products that do not have an EPA Establishment # on the label are illegal to use in your salon, van, or kennel.”

Sanitizing with UV–C light also saves you money since it eliminates the need for a multitude of cleaning and germicidal products.

When your clients see your sanitizing equipment, they will have an increased confidence in you, and peace of mind that you are protecting their pet’s wellbeing.

You have a procedure that you follow with every pet that you groom. Do the same when it comes to establishing a sanitizing routine.

Make sanitizing your tools, equipment and facility something you do automatically and without fail.

“Groomers are amazing, creative, and passionate,” says Lynne.

“Don’t leave that passion at just the styling. Take it into all aspects of your business. See the value in doing everything possible to make sure your salon is run well; you’re grooming to the best of your ability, and you are protecting the health of the pets you care for.”

This new UV–C technology is revolutionary, and it’s much too important to put off implementing in your business. With its proper use, what you don’t see won’t hurt you. &

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KITTY'S KORNER by Deborah Hansen

Feline

Skin Is

sues?

When a matted, greasy, dandruff–filled cat comes in for grooming, often times we are so focused on solving the coat issues we forget about the skin.

Matting and pelting are only symptoms of a bigger problem.

T

46

he most common skin problems groomers see in felines that lead to matting issues are stud tail and dirty skin. The solution is as simple as a bubble bath!

Not a literal bubble bath, soaking in a tub with a glass of your favorite beverage, but a cat bath. Stud tail and dirty skin are very easy problems to control when cats are on a four– to six–week bathing schedule.

Stud tail develops when the sebum that the supracaudal gland secretes becomes thick. Normally the

supracaudal gland, which is located at the base of the tail, secretes an oily substance that is intended to keep the coat shiny. When this oil becomes thick, it clogs the skin pores and hair follicles. Sebaceous cysts then develop. These cysts are basically blackheads on the tail of the feline.

Symptoms usually appear as a greasy and matted coat, bald patches at the base of the tail and/or a waxy substance that covers the skin and coat.

Typically stud tail begins at the base of the tail. If the cat is not

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professionally groomed, the affected area will spread up the back and down the tail. Stud tail in cats appears in altered and unaltered males and females. Simply put, any cat can get stud tail and many do.

A few things can be done to keep stud tail under control. The most important step is a water bath with a high–quality degreasing product. Often times, I will apply the degreasing product in the bath, on a damp coat, and spend ten minutes massaging it into the skin over the affected area.

CORN

Another thing that can help with excess oil production

STARCH

is adding an absorbing powder, like corn starch, to the affected area. I usually take a pinch and work it down to the skin with my fingers. It works great on light-colored cats.

Then I follow up with two full shampooing cycles. Depending on the severity of the case, these cats will need a water bath every four to six weeks to keep the over production of the thick sebum under control.

Another thing that can help with excess oil production is adding an absorbing powder, like corn starch, to the affected area. I usually take a pinch and work it down to the skin with my fingers. It works great on light–colored cats. It also works for

owners who want to spread out bathing appointments. Best results are obtained when the powder is applied every few days.

While shaving may seem like the best option for stud tail, it will only get rid of the matting. The skin will remain discolored with a waxy feeling that can only be improved with regular bathing.

Another issue we often falsely assume is a skin issue is a cat that is dirty. Dirty cats feel very greasy.

Unlike in stud tail, a greasy coat from

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dirty skin is more uniform in the way the grease travels across the cat’s body. They also exhibit what appears to be dandruff. On dirty cats, the white flakes you observe are the dead skin cells that have naturally sloughed off and are being trapped by dead coat, then glued into place by the skin’s naturally occurring oils and saliva. Dirty cats also tend to have an abundance of dead coat and grease.

Pelting will occur if professional grooming is not sought.

CAT GROOMINGMOBILE SALON RELEASE FORM

RELEASE FORM Date

Pet Name

Pet Name

Date

Your Pet is IMPO

RTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasa nt as possible.

Cats are creatures of habit and when exposed to a new environmen t they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all proce dures will stop and you will be notifie d immediately.

Occasionally, groom ing can expose a hidden medical problem or aggravate a curren t one. This can occur during or after grooming.

In the best intere st of your pet, we reque st your permission to obtain immediate veteri nary treatment should it become necessary.

I hereby grant permi ssion to this groom ing establishment emergency veterin to obtain ary treatment for my pet at my expen that cats have a greate se. Also, realizing r chance of injury during grooming, grooming establishmen I will not hold this t responsible for accident or injury to my pet.

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety

and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Please understand that due to the very nature of being mobile we will

occasionally be late for an appointment accidents, weather, due to circumstances beyond our control (traffic, time delays. etc.) and cannot be held liable for unavoidable medical problem Occasionally, grooming can expose a hidden during or after grooming. or aggravate a current one. This can occur your permission to In the best interest of your pet, we request necessary. become it should treatment obtain immediate veterinary establishment to obtain I hereby grant permission to this grooming at my expense. emergency veterinary treatment for my pet

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Getting those cats in the bath will resolve the most common skin issues you see in your grooming business.

When you use high– quality degreasing products in the bath, you will watch the skin issues dissolve away.

The only solution for a cat with dirty skin presenting with what appears to be dandruff, grease and dead coat, is a water bath with a high– quality degreasing product. If there is matting, a lion cut is usually the best course of action before the bath.

When a cat has dead skin stuck in the coat, multiple shampooings will be needed. The great news is that when these cats get on a four– to six–week bath schedule, usually everything will resolve. The white flakes, dead coat (shedding) and greasy feeling will no longer be observable. The owners will be happy because the kitty does not smell and less hair is being left around the home.

Just a bubble bath every four to six weeks will solve these issues and so much more. It sounds so simple,

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yet when we tell a client our plan to solve their problem, we are often met with resistance. Let us examine why cat owners are so resistant to committing to something that may improve the overall functioning and cleanliness of their home.

For some owners, the physical act of getting the cat to the grooming appointment can be very stressful and overwhelming. While locating the cat can be a challenge, the owner then has to get the cat into the car, then drive the cat to you while listening to all of the cat’s protesting which adds extra stress on the owner’s day. The owner may even have wounds from that morning’s events.

When you mention you want to see the cat, not only again but in four weeks, it may seem like an overwhelming feat for the owner. This is the perfect time to talk to the owner about crate usage, and tips to train their cat to see the crate as a safe and relaxing place.

The remainder of the owners either do not believe a bathing schedule will work, or think the expense will not outweigh the benefits. This is a great place to tell them about any programs you have in place to reward regular grooming clients.

Getting those cats in the bath will resolve the most common skin issues you see in your grooming business. When you use high–quality degreasing products in the bath, you will watch the skin issues dissolve away. Regular maintenance grooming will keep the skin’s naturally occurring oils under control, which will not only make the skin and coat feel better, but will also help the cat smell fresh while preventing matting and shedding between grooming appointments.

Suds up those kitties and watch the problems go down the drain! &

ASK THE GROOMING TUTOR

“

by Michell Evans

Dear Michell, I groom in my busy shop five days per week. I am having bather trouble. I can’t find good bathers. I can’t keep good bathers. My groomers always complain about the bathers.

O

ur bathers are required to bath, dry, express anal glands, pull ear hair, deshed, demat, clip pads, clip nails, trim around feet, privates and eyes. We pay our bathers minimum wage plus tips, which are pretty good at my shop.

Do you have any advice?” —Travis M. Hello Travis. Ahhh bathers. This is one of the biggest challenges for salon owners, managers and groomers. In all reality, bathers are the backbone of the grooming salon. If they are good producers on a consistent basis, they deserve to be honored as such. However, if they are not, they might be more trouble than they are worth.

Consider having bathers do dogs that do not affect the groomers. Have

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them service dogs that only need to be seen by a bather. It is often the havoc that it wreaks on everyone else’s day when a bather calls in sick or gets behind that does the most harm. In this scenario, if a bather no– shows, you can simply inform their clients like you would if a groomer no–showed, and then it does not wreck everyone else’s schedule for the day. These dogs could include short– haired dogs, bath–between–groom dogs, and bath–and–tidy dogs. And let’s not forget cats. There are many cats that a bather can do alone.

Also in this scenario, it can be more beneficial to pay commission instead of hourly. Many people are more motivated by being paid on

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commission and will produce more.

If you decide to pay commission, sit down and run some numbers to see what a feasible commission is for your salon. Often a bather will stick around longer if they are paid better and they feel like they have some control over how much they make.

If you are in a state that does not allow you to pay your employees commission, and you wish to do so, consider offering a base pay that meets the minimum hourly wage and pay their additional “commission” as a bonus. In this scenario, you are still basing the pay on the individual’s production, so it is similar to commission–based pay.

Between thirty and thirty five percent commission plus tips is usually far

more than minimum wage, but it depends on your salon’s prices. Be sure to consult local employment laws and your CPA for advice.

One of the most challenging aspects of running a grooming salon is managing the schedule. If you have a bather call in sick and they were scheduled to bathe dogs for groomers, who has time to call all of those clients and reschedule them for another day and/or figure out how to get most of them done without calling the client?

You may find yourself running triage on the disaster days rather than producing quality grooming yourself.

A receptionist plays a vital role in a well–functioning salon. They can help tremendously in these situations. Everyone else can continue to produce quality grooming while the receptionist handles the schedule.

Try advertising to the veterinary community for bathers. Most Certified Veterinary Technicians make excellent bathers and they can often make much more money as bathers than they can as vet techs. Make sure that your job advertisement explains that they will be using many of their tech skills for better pay. They have spent time and money getting their education and it is safe to say that they would not want it to go to waste.

In the case of a $60, one–hour bath on a Shepherd with nails and deshed, if you pay the bather one third and they make a $5 tip, they will make $25 dollars in that hour.

According to Zip Recruiter, Certified Veterinary Technicians make $12–$19 per hour. Keep in mind that $60 for a Shepherd bath is on the low end of the pricing spectrum.

A salon should never pay out more than fifty percent of a service.

This means that the bather and the groomer both get their income from fifty percent of the service. If

In the case of a $60, one–hour bath on a Shepherd with nails and deshed, if you pay the bather one third and they make a $5 tip, they will make $25 dollars in that hour.

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51

Your groomers may not like the idea of bathing their own dogs if they have had a bather, but a price increase could help them recuperate some of the lost income.

you are paying your groomer a fifty percent commission and then paying a bather on top of that, there is little left over for profit. Your groomers may not like the idea of bathing their own dogs if they have had a bather, but a price increase could help them recuperate some of the lost income.

Don’t underestimate the amount of time it takes to do a quality bath. Often the bather will be scheduled too many dogs in too little time. This is stressful for the bather, groomer and dog.

Doodles have taken over much of the schedule these days, and unless you are shaving them, you are doing a considerable amount of dematting. Dematting takes time and it will often set the bather behind. Consider scheduling dogs with unknown factors like dematting or temperament issues as the bather’s last project for the day, so that if it takes longer than expected, it will not affect the entire day’s schedule. On a side note, dematting can be an excellent money maker.

I hope some of these suggestions help you to keep thriving bathers making money! —Michell & Have a question you want Michell to answer? Please send questions to michelle@groomingtutor.com

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ALL THINGS PAW

by Michelle Knowles

Exploring

Grooming– DID DID DO Inflicted THAT? TH A AT Issues There have been an abundance of stories in the newsfeeds and blogs about grooming–related injuries and health issues that seem to appear after a pet goes home after a grooming session.

I

t is so easy to say that the dog had the issue before coming into our salon, or a myriad of other excuses we may have to remove blame from ourselves in order to avoid liability.

Most of us are good at taking responsibility when we have nicked an ear, or a pet may have jumped off our table. I have seen small dogs clear a half door in one bound in an effort to find an escape route. Pets become startled when the sudden sound of the vacuum or HV dryer is turned on, and the ultimate…when the pet licks the scissors when almost done, invari-

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ably the whitest dog with the pickiest owner. But what about the damage we may be causing that doesn’t show up right away? Depletion of the skin and hair, using an antibacterial shampoo for a fungal infection and vice versa, or perhaps our sanitation practices are not as sanitary as we might think they are, causing underlying skin issues, infection, depletion and other types of maladies to occur.

Depletion of skin and coat can occur for a number of reasons. Some of them could be related to the way we groom and the products and techniques we use on a daily basis. While

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Canine Atopic Dermatitis can have many underlying causes, there are many ways that it can be exacerbated in the salon. Shampooing without replacing the oils that were washed away by bathing isn’t that bad once or twice, but over a prolonged period of time, it can cause an imbalance in the skin as it can never fully recover the sebaceous mantle that helps protect the skin and keeps the flora and fauna in balance.

Using an antibacterial shampoo for a fungal infection or an antifungal for a bacterial infection can cause either one to overgrow and begin to tip the scales of ill health. I see many dogs

that have a seborrheic condition or a dry and thickened scale on the skin that can be caused by a severe lack of oils and minerals over a period of time. The pet ends up with a diagnosis of “chronic allergy” and gets issued a “medicated” shampoo that is applied weekly with no change in the health of the skin.

Clipping too closely can also be very detrimental to pets with wiry guard hairs if the follicle is not cleaned or stripped out beforehand.

The infamous Schnauzer bumps are a good example of this. “He is just a pet so just shave his pattern,” is not necessarily the best thing for this kind of pet. While the #10 pattern may look sleek for a while, the skin grows and recovers much faster than the guard hairs can grow, resulting in a trapped hair under the toughened skin. All

wiry guard haired dogs should be carded and lightly stripped out before any clipping to avoid this condition.

One of the biggest culprits of skin disease can be found in our sanitation practices. Improper use of tools like de-shedding rakes, slickers and strippers, and even scratching the skin with our nails during the bathing process can all leave scrapes and abrasions.

This may leave the skin vulnerable to bacteria, yeast and other toxins that can wreak havoc on the skin, and other systems of the body if left unchecked.

Clipping a dirty coat can make micro scrapes in the skin and introduce bacteria and dirt in the fresh and vulnerable skin underneath. Compounded by not sanitizing the blades, they are then used again on multiple pets that can indeed introduce the toxins into every skin that they touch.

When shampoo is used on these pets that has been premixed and sitting in a dirty bottle, another layer of dirt and funk are then introduced into the surfaces of the already damaged skin. When this becomes a cycle, the pets that we groom on a regular basis can go many months without showing any sign of ill health and then “suddenly” there is an issue with infection.

While all skin issues that present themselves should be seen by a veterinarian to make sure there is no underlying condition that needs to be addressed, there are also many techniques that we may be using that are responsible for making those conditions worse. It is always a good time to evaluate your grooming techniques, sanitation and habits to make sure they are effective and do no harm to the pets in your care. &

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STYLED UP

by Brittney Valle

Pet Terriers:

AFTER

CLASSIC CLIPPERED TERRIER TRIM BEFORE

FIG. 1

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W

e see plenty of terrier clients in the salon whose owners simply are not interested in the maintenance or price of handstripping. Clippered terrier trims are very common in the modern grooming salon. In this month’s edition of “Styled Up!” I’ll show you how to create a seamless clippered trim on our model, Tucker, while preserving as much of the coat texture, color and integrity as possible on a pet dog.

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I think it is important to point out that since Tucker is not handstripped and is on a pet schedule of six weeks between grooming appointments, he carries more undercoat than your typical terrier would. As part of his prepping process, I like to make sure he is fully dried with a high velocity dryer, as well as fluff dried with a hot stand dryer as this will help remove some of the excess undercoat.

Fig 1&2) To finish removing

FIG. 2

undercoat, I like to rake out my terriers with undercoat rakes before clippering.

I begin with a wider–toothed rake, and when that fails to pull any more undercoat out, I move to the finer–toothed undercoat rake. Finally, I gently rake the

FIG. 3

FIG. 4

top of his head and his muzzle to maintain as much wire and integrity as I can.

Fig 3) I begin his haircut by using a yellow snap–on comb (0 or 5/8”) over the #40 setting on my 5–in–1 clipper. I clip with the grain of the

coat growth from the back of his neck down to his tail.

Fig 4) Continuing to clipper with the flow of coat growth, I clip straight down to the elbow and skim my attachment comb off at that point. This

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57

FIG. 5

allows me to leave his legs a little fuller in order to maintain balance and maintain a trim as close to breed standard for a pet as possible.

Fig 5) My special trick when it comes to blending the ribcage on a terrier pattern (and a variety of other patterns with skirt or furnishings!) is to take my hand and gently roll the skin upward toward the opposite side of the dog. This roll will pop the coat out on the side you are clipping—I then clip straight toward the ground. Any coat sticking outside of the parallel lines of the dog’s side comes off. You might notice that on Tucker I dropped to a #1 snap–on comb for his ribcage. This will give him a sleeker trim and creates an instant tummy tuck illusion.

Fig 6) When clippering the rump I follow the musculature of the dog and

FIG. 6

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FIG. 7

clip the entire top muscle of the back leg and skim off the back end at the point of rump.

Fig 7) I clipped Tucker’s entire tail with the #1 snap–on comb.

Fig 8) To set in the chest of the dog, I find the point of chest and reverse the snap–on comb from point of

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FIG. 8

chest up into the throat. Not only does this create a shorter surface on the front of the dog, but it allows you to have a clean, seamless transition from head to neck without compromising any of the necessary coat to create a rounded head shape.

Fig 9) Once I finish my clipper

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FIG. 9

work, I begin scissor work by rounding the feet. I like to start at the front of the foot and trim a straight line while the foot is on the ground, just in front of the toenails. I then trim the sides of the foot in a straight line as well and round off the sides.

Fig 10) To create the illusion of

FIG. 10

correct upper arm proportions, I cut Tucker’s front assembly in with a 45 degree angle from point of chest toward withers, and another 45 degree angle from point of chest toward elbow. I clean up everything that sticks outside of these lines with an aggressive thinner. I like to use this thinner for clipper

FIG. 11

terriers as it gives a softer and more natural finish than the more blunt cut of a shear.

Figs 11) I finish my body–blending by using the same thinner and blending the clippered parts of the body in with what is left on the legs and skirt. There is little blending left

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FIG. 12

since we used the skimming technique, but going back over these areas with thinners just ensures a nice finish.

Fig 12) To blend the chest in, I comb everything out and toward the front and use my thinners to trim the bib off in a straight vertical line.

Fig 13) I finish my body work by

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61

FIG. 13

FIG. 14

FIG. 15

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cleaning up the underline.

Fig 14) Before I start my head, I shave the tips of the ears with a blade that the dog’s skin will tolerate (Tucker got a #10 on the outside and a #30 on the inside). My rule of thumb for the amount to shave is usually about the length of my thumbnail. I follow that up with scissoring the tip of the ear to create a nice crisp peak. Keep in mind it is imperative that you use caution when scissoring ear tips—I like to lay my thumb along the edge of the ear to protect the skin in case the dog decides to jerk right as I am scissoring—we have all met those dogs that hear the sound of shears and twitch their ear!

With this holding procedure, should Tucker move his head while I am scissoring, I would nick myself before him.

The ultimate goal is neither of us, but I would prefer to accidentally cut myself before the dog.

Figs 15) Once you have the ear tips shaved, comb the hair on top of the head straight up and gather it around the ear—scissor it off at the same line to which you shaved the tip of the ear—again, protect the dog’s ear leather while doing this. I usually do this in stages and gather the hair around one ear, trim it and use that hair to measure across the top of the head until I reach the other ear. This way I know that the hair is the same length on top of the head.

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FIG. 16

Fig 16) Once I have set the length on the top of the head, I set the length of the cheeks and side of the head. To do this, I fold the ear over on itself and lay the tip of my shear at the shaved portion of the ear. Anything that falls within the blades of my shears is ex-

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FIG. 17

cess cheek hair and can come off.

Fig 17) I continue the shape of the cheek to the muzzle by cleaning up the outside edge of the head.

Fig 18) To finish the head, I trim the bottom of the chin in proportion with the rest of the head. I like a short-

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FIG. 18

er chin as it helps to raise the balance point of the head up toward the eyes. I took about an inch off of Tucker’s chin.

Fig 19) Finally, I comb the muzzle hair out to the side and round it in from bottom to top on both sides, as well as comb the muzzle hair forward

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FIG. 19

FIG. 20

and cut off any excess sticking out in front of the dog’s nose.

Fig 20) My last step in grooming a clippered terrier is all about helping to maintain as much integrity of the coat as possible. Since these coats are meant to be plucked, they do get softer and lose their pigment as they get clipped. Carding not only helps to remove the rest of the excess undercoat, but it also helps to maintain some texture and color in the coat. The final thing it assists with is helping to remove any clipper or blender lines we have not scissored out.

I hope you got some great info to try out on your own clients. A lot of these tips and tricks might seem small but will really help set your style apart and keep your terriers coming back time after time! &

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March 12-15, 2020

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Experience all of our Pro Groomer ESSENTIALS at the show! ®

ALL YOU NEED TO RUN A TOP SHOP! ®

W W W. E Q Y S S . C O M

info@eqyss.com

800.526.7469

MADE IN AMERICA

100% SATISFACTION

GUARANTEED

SMILE! FEBRUARY IS NATIONAL PET DENTAL HEALTH MONTH!

B I O - G R O O M AVA I L A B L E AT R YA N ’ S | W W W . R YA N S P E T . C O M | 8 0 0 . 5 2 5 . 7 3 8 7

Harmless, natural products created for bathing beauties. Your skill and talent combined with ours creates priceless WORKS OF ART! Lightning fast rinses, manageability, conditioning, softness, shine and control. CREATE YOUR MASTERPIECE!