Groomer to Groomer June 2016

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED. 6 • JUNE 2016

WWW. GROOMERTOGROOMER .COM

HANDLING

BAD REVIEWS

WITH A WIN NING

ATTITUDE

PET DRYERS A GROOMER’S BEST FRIEND CONTEST RESULTS:

NORTHWEST

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Photo by Jess Rona @JessRonaGrooming

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

3

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CONTENTS | JUNE 2016

SHOW ME THE

MONEY!

A Groomer's Best

Friend

by Kathy Hosler

PAGE 48

54

by Daryl Conner

ALSO INSIDE

Ask the Grooming Tutor:

Puppy Power: Grooming Tips for Pet Stylists 6

Groomer Stories: Riza Wisnom, a Groomer with a Sense of Humor

44

Omboy: Timeless Spiral Trim

12

Atlanta Pet Fair & Conference Review

62

Northwest 2016 Contest Results

18

All American Grooming Show Preview

64

Recognizing Fear & Aggression in 22 Product News 66 Dogs During Grooming Classifieds 67 Handling Bad Reviews with a 28

BIG

GROOMING THE

DOGS

Winning Attitude

Calendar of Events 68

Oquendo: What is Effective Marketing? 32 Wilkes: From Pack to Play Group

38

EDITORIAL STAFF

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED. 6 • JUNE 2016

EDITOR/PRESIDENT

ART DIRECTOR

Todd Shelly todd@barkleigh.com

Laura Pennington laura@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

Jennifer Barraclough jennifer@barkleigh.com

Adam Lohr adam@barkleigh.com MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

DIRECTOR OF SALES & MARKETING James Severs james@barkleigh.com

GRAPHIC DESIGNER

CHIEF OPERATIONS OFFICER

60

by Michell Evans

SALES & MARKETING COORDINATOR Alex Robertson alex@barkleigh.com

WEB DESIGNERS

Lance Williams lance@barkleigh.com

WWW. GROOMERTOGROOMER .COM

HANDLING

BAD REVIEWS

WITH A WINNING

ATTITUDE

PET DRYERS A GROOMER’S BEST FRIEND CONTEST RESULTS:

NORTHWEST

GROOMING SHOW

Luke Dumberth luke@barkleigh.com

Photo by Jess Rona @JessRonaGrooming

COLUMNISTS

Michell Evans

Dawn Omboy

Mary Oquendo

Kathy Rose

Kathy Hosler

Gary Wilkes

Daryl Conner

ON THE COVER: Photo by Jess Rona @JessRonaGrooming Get all the details on GroomerToGroomer.com

Copyright June 2016. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@ barkleigh.com

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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GROOMING TIPS FOR PET STYLISTS E by Ellen Ehrlich e

I

love grooming puppies, but they can present a real challenge for a pet stylist. Since grooming is a new experience for a puppy, it can be hair-raising. Puppies want to play and investigate. Everything is fun and games. They would like to jitterbug on your table and nip at your sharp shears or nuzzle your clippers while you’re working.

It’s up to the pet stylist to get that bundle of energy to cooperate for combing, brushing, nail clipping, ear cleaning, bathing, drying, and trimming. I often wish I had a magic wand to wave over the fuzzy friend

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

on my table.

“If you, my precious puppy, would sit like a statue you could make this groomer very, very happy.

We could get the job done licketysplit and you would be back in your Mommy’s arms before you know it; safe, sound, happy, smelling like roses, and looking like an angel!”

Pet groomers dig deep into their bag of tricks when they see a puppy in their appointment books.

Starting out on the right paw is key for a puppy. It’s always a good idea to factor in additional time for the first grooming appointment as

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plenty of cuddles, kisses, and breaks are in order. Consider booking the puppy for the last appointment of the day. Carol Backa states, “When I am not feeling rushed I enjoy grooming puppies. This gives me the opportunity to gain their trust while introducing new things.”

Felicia Moran says, “Puppies and kittens take their cues from us.

It is important to stay calm, use a calming voice, and praise to shape the behavior that you want. Stick with a routine so the pet learns quickly what to expect. Rewarding with favorite treats in tiny amounts

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Every situation calls for creative measures. Make it fun! If the pup is excited or nervous, it might be best to wait until the end of the grooming session for certain tasks when the puppy is tired. can help associate the process with a positive experience.”

Every groomer has his or her own strategies when grooming a puppy.

Andrea Marie Piquet always bathes puppies by placing the water nozzle directly on the skin, thus reducing the sound of running water.

If the puppy still objects, keep a pitcher of warm water within reach for wetting and rinsing the pet.

“It’s a good idea to give the puppy an opportunity to become accustomed to grooming tools,”

shares Elizabeth Oram.

Let the puppy sniff the trimmer or clipper while they’re on. Run them over the pads and around the body so the puppy gets used to the vibration.

Put the dryer on low and let it in run in the background so the puppy gets used to noises and sounds during grooming.

Trimming around the eyes can be a challenge. Dana Lamonica gently taps or rubs the nose. Groomers have been known to blow air, whistle, sing, and even dance as they groom

a puppy. Every situation calls for creative measures. Make it fun! If the pup is excited or nervous, it might be best to wait until the end of the grooming session for certain tasks when the puppy is tired. A sleepy puppy may be more cooperative.

Always take your cues from the pet on your table.

Is the puppy a fan of nail trims? If not, try it when Miss Fuzzy Face is in the tub. Puppies can be dried in your lap, wrapped in a towel, and cuddled in your arms. Dry the head without

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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Let the pet parents know grooming is not just about looking good. It is about keeping their furry friend healthy. It can even help save on veterinary bills for Mom and Dad.

a nozzle, placing the hose under your arm gently massaging the face.

These techniques can create enough distraction to complete the task.

Many pet stylists divide puppy’s first groom into two appointments to help them acclimate to the grooming process.

Sandy Hanrahan has had 25 years of pet grooming experience under her belt and has groomed many puppies.

She explains to the owner the first groom has to be a positive experience and may not result in the best haircut/ groom. The focus is on a great bath and a happy puppy.

It’s a love fest for Michelle Robinson. She plays with her puppies and blows kisses. Michelle shares, “The last thing they remember is the treat I gave them as we step out of

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the van. They next time I visit they will know who I am. They know we are going to have fun.”

Bring Mom and Dad on board to help foster positive grooming. This is the time to create a teamwork customer, especially if this is their first pet that needs professional grooming. Make sure they have a grooming routine, the proper tools, and understand how to use them.

Encourage handling from nose to tail, as this can translate into a pet that is more cooperative when they visit the grooming salon or the mobile stylist comes calling.

Let the pet parents know grooming is not just about looking good. It is about keeping their furry friend healthy. It can even help save on veterinary bills for Mom and Dad. Grooming gives them the opportunity to check their pet for abnormalities so they can be treated right away before they become more serious.

Looking good and feeling good inspires happiness for both owner and pet. Nothing is more satisfying for a pet stylist or pet parent than to see their baby prancing around, feeling like a king/queen, tail wagging, glad to visit their pet stylist. My goal is a happy furry four-legged camper on my table. May it be the beginning of a grooming relationship that lasts a lifetime! ✂

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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THE TIMELESS

SPIRAL TRIM E by Dawn Omboy e www.queenofcolor.com

FIG. 7

Poodle Photos by Isabella Jones Pomeranian Photos by Charla Jenkins

On Sunday December 11th 2011, I asked Jerry to tell me the story just one more time. I have heard it for 25 years and wanted to have it forever. Jerry sent me the words below in the form of a 3rd person bio and I want to share it with you, as this trim laid the foundation for Creative Styling as we know it today.

G

iven Jerry’s creative nature, it should come as no surprise that the seed of Creative Styling had been sown in his head early on. It germinated in his brain and was nourished by that goofy gray matter (Jerry’s a “wild and crazy guy”) until 1980, when he found a worthy sponsor willing to support his brainchild.

For 5 years, Andis Co. offered a new Andis clipper and five blades for each of the competitors in the class, plus $1500 in prize money. Jerry was expecting some really exciting

12

Groomer to Groomer • Vol 35 Ed 6 • June 2016

and creative trims that first year but was disappointed in the results. He shared these feelings with the first winner, Lynette Wallace Jacobsen, which made her a little angry but also challenged her. At the next show, which Jerry co-sponsored with Margaret Migliorini in Atlanta, GA, in May 1981, Lynnette was back with a vengeance. She executed a beautifully scissored, balanced, and symmetrical spiral trim that went from the back of the poodle’s head, several times around the body, and ended at the base of the

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tail. It looked like a corkscrew. It wasn’t until several years later that Lynnette confided to Jerry that the real name of her ‘Spiral Trim’ was ‘Screw You Jerry Schinberg!’ ” The Spiral has continued to delight groomers to this very day and has been beautifully executed by many over the years. I have two versions on two very different breeds I would like to share with you today.

Here are some easy instructions to follow so you, too, can be challenged by the God Father of Creative Styling.

The first is from Isabella Jones

FIG. 1 of Spain, beautifully executed on a Standard Poodle.

Always begin with a clean, properly prepped coat.

Start by drawing an imaginary line around the dog’s body to simulate the placement of the lines.

You can use your comb, tip of your shears, or even a string so you can easily move it until you are satisfied with your lines. Isabella likes to start at the front of her dog making sure the spiral comes to a perfect swirl at the end of the tail.

Fig. 1) With your lines marked,

FIG. 2 continue with a straight scissor and cut in the first line from the front of the shoulder up to the shoulder tip at a slightly sloped angle. The scissors must not go down to the skin. Continue down the left side of the dog marking in the lines.

Fig. 2) With this done, comb the coat toward the tail and go over the lines again without taking off too much at this stage but making sure you can clearly see your lines. Next, comb the hair towards the head and trim the lines again on this side making them perfect clean lines.

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

13

Comb all the coat outwards and upwards and, using a pair of curved shears, start shaping. The shape will depend on the look you want to achieve; make it your own style! By this time you and the dog should both take a break.

After looking at your dog on the floor you should be able to see your beautiful spiral really taking shape.

Fig. 3 & 4) Have the dog sit so you can see just where your lines are meeting up and look at him from above also. Now you can follow the lines from the back, down the right side of the dog, and repeat the same procedure as on the left side.

Remember to go slow and take off a little at a time.

Charla Jenkins, owner of Charla’s Cuddley Cuts in Amarillo,

FIG. 3

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

FIG. 4

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FIG. 5

FIG. 6

Texas, also begins with a clean dog ready to finish. Her method is just a bit different and here she demonstrates the Spiral trim on a Pomeranian.

She begins by doing a rough-in, starting with the tail which also sets the width of her spirals.

Fig. 5) Charla achieves the look with her exaggerated curved shears and follows the basic shape of the dog by cutting in a line going all the way around to the chest.

Fig. 6) Once the desired pattern is set, she then goes back over the swirl to round the edges and shape in the lines, again using her curved shears and holding them in an up/ down position. After getting the rounded effect on the swirls, she then continues the task of fine tuning in between lines, still using her curved shears, but holding them in a flat position.

Fig. 7) The Finished groom is fun and will hold up nicely during the grow-out.

So no matter the breed or which end of the dog you begin with, you too can achieve this timeless creative classic. And if you like, add some color! Jerry was a one of a kind guy, it was such an honor to know him. ✂ Making the World more Colorful, one dog at a time... Queen of Color Dawn can be contacted at www.queenofColor.com for story ideas and comments or questions

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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Northwest 2016 Contest Results

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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Northwest 2016 Contest Results

BEST ALL AROUND

BEST IN SHOW WINNER LINDSEY DICKEN WITH LYNN SOBIN COMSTOCK OF PURINA

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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Photos by Animal Photography

Northwest 2016 Contest Results

CREATIVE STYLING & PEOPLE'S CHOICE FIRST PLACE CREATIVE STYLING & PEOPLE'S CHOICE FIRST PLACE WINNER, ANGELA KUMPE

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CREATIVE STYLING SECOND PLACE CREATIVE STYLING SECOND PLACE WINNER CAT OPSON

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RESCUE ROUND-UP

RESCUE ROUND-UP FIRST PLACE WINNER KAT WORLEY

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

CREATIVE STYLING THIRD PLACE CREATIVE STYLING THIRD PLACE WINNER CAROL HOOVER

SPONSORED BY

RESCUE ROUND-UP

RESCUE ROUND-UP SECOND PLACE WINNER CASSANDRA SHULER

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SPONSORED BY

RESCUE ROUND-UP

RESCUE ROUND-UP THIRD PLACE WINNER AMY LYNDS

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FIRST PLACE, INTERMEDIATE: ANNIE WILLIAMS

FIRST PLACE, ENTRY: DAVID ESTRADA

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FIRST PLACE, OPEN: CAT OPSON

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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21

RING GRO O M DU IN G

F RECOGNIZ IN G

D

E by Kama Brown e

[MATCH 98%]

[MATCH 99%]

! AGGRESSION

T

here is nothing worse in a full day of grooming than being bitten by a client’s dog. Having to deal with dogs that do not enjoy grooming is par for the course but being bitten is oftentimes rare, painful, and can set you back for hours, if not days.

As groomers, I feel like we are excellent animal wranglers.

Collectively, we’ve managed to get more things done to dogs in the name of hygiene than anyone else. I know of no other industry that possess

22

IN

S G O

R A E

GGRESSION A &

Groomer to Groomer • Vol 35 Ed 6 • June 2016

as many people with the skill set of being able to body hug a dachshund during a nail trim in just the right way that makes biting fingers and injuring itself impossible.

The downside to our job and this skill set is that oftentimes we find ourselves in very close proximity with fearful, nervous, and anxious dogs. It seems almost unavoidable that each working day we will be handling a dog in a way they find uncomfortable, despite being as gentle as possible.

Though, it’s usually slight and

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!

FEAR

mild discomfort for most dogs, some dogs can become so fearful that they aggress. Rescued dogs and dogs that are new to the tools used in professional grooming (high velocity force dryers, nail dremels, toothbrushes, to name a few) usually won’t hide their feelings of discomfort and taking note of their personal threshold for anxiety can be obvious and easy.

Other dogs however, the signs of fear and pre-aggression can be slight and are not always obvious. I

Even though we can’t predict with total accuracy which dogs are bluffing and which are serious threats, there are a few tricks that can get us closer to the answer. remember in particular a Golden Retriever who walked in on his own accord, didn’t move an inch in the bath, stood like a statue for the haircut, made not a single noise, and promptly bit my employee in the face as she was putting a bandana on his neck. On the other hand, I’ve had countless dogs start a session with growling and go on to playfully giving me kisses by the time we are through.

So how are we supposed to know which signs to take seriously and which to ignore? As with everything

in dog behavior, the answer is always; it depends.

Even though we can’t predict with total accuracy which dogs are bluffing and which are serious threats, there are a few tricks that can get us closer to the answer.

A dog’s aggression is need based.

When dogs are fearful, aggression is an option available to them. Dogs have three options when being confronted with a fearful situation: Fight, Flight, or Freeze.

From the dog’s point of view,

the whole nature of being groomed takes away the option of flight. Some programs are offering grooming entirely free of restraints, allowing the dog to come and go from the grooming table as they choose. The idea that a dog could walk away, should they feel fearful, is commendable and is something to strive for and would certainly eliminate the dog’s need for aggression.

However, I feel it’s safe to say that this is not the norm for most of us in the business yet.

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The first step to reducing the need for aggression is to reduce the level of fear the dog is feeling. There are a lot of ways to do this and all of them double as a test that can give insight into the rate of fear the dog is experiencing. If we think of a dog having a fuse like a bomb, these tricks essentially lengthen the fuse. Yes, given enough pressure and stress the dog could still aggress, but each time you engage them in one of these activities, the amount of time before the dog’s threshold is reached is lengthened.

Ways to Reduce Fear in the Grooming Setting √ Give the dog a break. This can be as lengthy as taking the dog potty or as simple as putting down the grooming tools and giving the dog a

few minutes. If the dog does a shake off, gives a big yawn, begins sniffing the table, or sits down to scratch, the dog is diffusing their own stress.

Allowing dogs a break, especially if they engage in diffusion (sometimes called displacement) behaviors, lengthens the fuse tremendously.

Dogs are masters at avoiding conflict and when given the opportunity, will always engage in these actions of diffusion. √ Never punish a growl. Growling is usually the last communication a dog gives before a bite, so training the dog not to growl through punishment essentially takes away the warning system nature has put into place. All dogs are born knowing how to growl. I have to assume that the Golden who put 4 stitches into my employee’s face that

day had, at some point in his life, been taught not to growl. If not for you or the dog, keep in mind that it can do a great disservice to the next groomer to punish the dog for growling. √ Forcefully suppressing behaviors of any kind will not cure the dog of fear. If a dog is jerking their head wildly while being brushed, grabbing underneath the chin and jerking will usually create a stunned dog that is still enough to comb through. The dog may seem to have gotten over the fear of being brushed because suppressed behaviors look a lot like “good dog” behavior. Dogs can be frozen by fear or shut down into lethargy by it. √ An easy and quick test of courage can be simply offering the dog a treat.

Most dogs will be too nervous to eat

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a regular biscuit so I always offer a tablespoon of braunschweiger, liverwurst, or canned cat food.

I make sure to ask the owners beforehand, but if allowed, this style of meat usually puts me in high favors with the dog. Getting a dog to eat something is multi-purpose.

When a dog eats, they must relax enough to do it, if even for a second.

Meat that must be licked off a spoon requires the dog to relax for upwards of a minute or more and focus on enjoyment. This allows the dog to diffuse, look around, and lengthen their fuse. Subsequently, dogs that are unwilling to eat are telling us they are very stressed. √ Open a window or play music.

Anything that allows the dog to focus on other senses is a great way to reduce fear. Scent and sound can be

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

important tools in helping the dog to focus on something besides the grooming procedure. √ Ask the dog to do something it knows. Relaxed dogs will readily respond to cues they know. Asking a dog to sit or shake can give the dog a chance to have a choice. Some dogs will find this instantly uplifting and happily respond to something they know, something they can do which is different than being groomed.

After doing a few cues, it’s normal to see a “shake off ” or yawn from the dog; a clear indication that they have let go of some stress.

When a dog stays frozen and seems to ignore the request to do a known behavior, this is a stress indicator. What we often think of as stubbornness in dogs can be a clear sign of fear. Humans of all ages can become unable to follow directions when anxious or afraid and dogs are not immune to this reaction either.

Signs of fear and stress include panting, dilated pupils or “whale eye”, ears pulled back, yawning,

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tail tucking, crouching, lying down, whining, barking, shaking, pacing, lip licking, moving away, trying to escape, looking in all directions, and of course, growling.

Signals of stress and fear run like a scale of 1-10 with varying degrees.

Subtle signs may indicate mild stress and include small movements of the eyes, ears, head and body, while moderate signs include the heavy panting, crouching and shaking.

Aggression that is based on fear is the ultimate sign of panic from the dog. Almost all dogs will try flight when given the option, but we usually take that away from them for reasons of safety and productivity.

Leaving a dog with just the options of freeze or fight makes learning the signs of fear imperative. Using this knowledge to give the dog a break and include time to lengthen the fuse reduces the dog’s need to use aggression, thus creating a safer grooming experience for all involved. ✂

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I just came from Sally’s Soggy Dog and oh my gosh, this place sucks.

Don’t go here - these people are terrible.

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S

ally S. began grooming at a young age. She honed her craft, saved her money, and found a mentor in the grooming business. After a time, Sally opened her own grooming salon, Sally’s Soggy Dog. Business ran great for a while with just a few novice mistakes; a missed tax filing here, a disgruntled customer there, but Sally learned and Sally’s Soggy Dog prospered. As Sally’s business grew, so did her dependence on additional staff. She found that more and more her services were carried out by employees and she did not have control over every customer interaction or grooming service.

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And then the day came that Sally got her first bad review on social media. It went something like this: I just came from Sally’s Soggy Dog and oh my gosh, this place sucks.

I dropped my dog off at 11 and when I returned from lunch he wasn’t done - in fact, he was waiting in a cage. When I asked how much longer, some girl mumbled that it would be a while. Don’t go here - these people are terrible.

–Barbara V. Sally read the review and immediately was flooded with emotions. She was furious, embarrassed, concerned,

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To handle adversity such as a bad review, it takes a calm, rational approach which highlights the values of your establishment.

Authenticity can be visible to readers — even on the internet. and bewildered. How did this happen?

She valued the connections she created with customers at Sally’s Soggy Dog and had pride over the quality of work her staff normally completed.

Here’s where our story takes a turn. How Sally handles this very public, very deflating opinion could determine the ongoing success and define the reputation of her business. Some Sallys would respond immediately, defending the honor and quality of work at the shop.

Some Sallys would Google, "how

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

to write a response to a bad online review." Some Sallys may ask friends and family to help draft a response which would deflate the original opinion. Which Sally are you?

To handle adversity such as a bad review, it takes a calm, rational approach which highlights the values of your establishment. Authenticity can be visible to readers — even on the internet. Think about what makes you and your business unique and special in the first place. Are you known for the quality of work you

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do? Perhaps you are known for your personal touches at customer service or the timely manner you complete grooming services. Whatever is your truth, this is the time to draw upon it and allow it to shine through in your response.

A qualified business owner would look at the review and certainly determine if there was merit to the reviewer’s opinion. If so, then it’s okay to let them know. Sometimes an apology is all that is needed to appease a customer who felt slighted

in some way. After reviewing the situation, you should be able to determine if the reviewer has a valid complaint. If it’s frivolous, they will know it, and hopefully you will too and can respond appropriately.

Here are some samples of different approaches to Sally’s bad review:

future, let’s discuss your expectations more thoroughly so we can exceed them.

Each sample response allows Sally to have a public conversation with the unhappy customer. As with any differing opinion, it is always important to acknowledge how the other person feels and then state

your viewpoint and offer a solution.

After all, tomorrow is another day and an unhappy customer today is an opportunity to open a dialogue which can turn them into your biggest advocate. It’s all in the Word Play. ✂

Dear Barbara, I have reviewed the circumstances of your visit and must apologize that we did not meet your expectations for Fluffins. It’s not you, it’s us. We failed.

How can we prove ourselves to you? We need another chance to impress you let’s set up a time to get it right!

Dear Barbara, After reviewing the details contained in your review it appears that you chose the wrong place to go for lunch. We would have suggested a sit-down meal with at least 3 courses so that we had ample time to complete Fluffin’s groom yesterday. I highly recommend Beefy’s down the street.

Next time, if you let us know you are going through drive-thru, we will offer an express service. Also, you can pick us up lunch. Thanks so much!

Barbara, I reviewed your service yesterday and am regretful that you do not appear on our records. Perhaps you used another groomer and have mistakenly blemished our sterling reputation. No apology needed, but we are happy to help you in the future!

Mrs. V., Thank you for allowing us the opportunity to groom Fluffins. We take our services seriously and our clients are important to us. We are sorry that we didn’t communicate the time we needed to complete the service. In the

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31

WHAT IS

Effective

arketing?

E by Mary Oquendo e

I

was driving somewhere with my kids who, at the time, were five, four, and two years old.

They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck.

My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”

It’s pretty safe to assume that Coke engages in effective marketing.

Coke’s marketing team utilizes consistent, clear, and professional rules when crafting each marketing plan. I’m not even going to touch on the fact that my youngest’s first three words were Mama, Dada, and McDonalds.

An effective marketing plan

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An effective marketing plan employs consistency, clarity, and professionalism. Working in tandem, these three principles will help a business’s visibility and increase their credibility. employs consistency, clarity, and professionalism. Working in tandem, these three principles will help a business’s visibility and increase their credibility.

Consistency Consistency must be across the board. That includes websites, Facebook pages, business cards, brochures, newsletters, emails,

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and so forth. The average person needs to see a brand seven times for the brain to even recognize that it has seen it before. Advertisers refer to it as the “Rule of Seven.” If all your marketing materials are different or you consistently change it up, it makes it harder for potential clients to identify with your business.

In addition, consistency is paramount for online searches. Google’s

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33

and Yahoo’s ‘bots will consider differences as independent businesses, resulting in lower search rankings.

The rule of

SEVEN The average person needs to see a brand

7 TIMES for the brain to even recognize that it has seen it before.

If, for example, this is how your business is listed on these sites: 1) Facebook – http://www.website.com,

123 Main St, 555-4567 2) Yelp – www.website.com,

123 Main Street, 555-4567 3) Yahoo – www.website.com,

123 Main Street, (123)-555-4567 4) Foursquare – http://www.website.com,

123 Main St., (123)-555-4567

A search engine ‘bot, would consider these four separate businesses. While it may be time consuming initially, going through all of the listing services to ensure they are exactly the same may increase your search rankings.

Clarity Do potential clients know what you do? Professional marketers agree that you have nine seconds to get your point across before a potential client moves on. Your nine seconds has to be clear on what you offer and what problem you solve for that person. Why should they use your services? What sets you apart from your competition? Will your website and Facebook page hold someone’s attention so they will read further?

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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Your nine seconds could follow this format: I help_________________

(people you help) Who__________________

(problem you solve) Feel __________.

My nine seconds is: I help pet owners, who are looking for a holistic, compassionate approach to grooming, feel confident about leaving their beloved pet at the groomers.

Your nine second message should be on your FB biz page, website, brochures, and business cards.

What’s wonderful about business cards is that it makes your nine seconds permanent. I love magnetic cards because they always end up on a refrigerator where a potential client will walk past your message many times a day.

Professionalism While you do not need to hire a professional, your marketing materials should look professional.

Sites such as Picmonkey.com, and Canva.com make it easy to design social media headers, logos, and business cards. I have always opted to hire a professional when it came time to design my logo or ads.

“Marketing materials are most often the first line of contact between your business and a potential customer, and as we all know, first impressions mean everything. As professional designers, our aim is to effectively communicate the mission, the function, and the goals of a business to their consumers by utilizing an essential form of visual communication that can only be

Professional marketers agree that you have

NINE

SECONDS to get your point across before a potential client

moves on.

"Whether for networking or for clients, a clear, informative and attractive business card is a must.

This may be a potential contact's first interaction with your business so it needs to be a good one! It's a first impression you'll never get to change."

– Alyssa Forss, Chief Creative at Paws for Design www.pawsfordesign.com Clarity also means readability.

Is your material hard to read?

Fonts that are tiny or in script, as well as dark lettering on dark backgrounds or light lettering on light backgrounds, may be difficult to decipher. Does your marketing material stand out from the pack or are you using the same design as other pet professionals in your area? I recently attended a networking conference where 18 of the 42 business cards I collected were unreadable while 15 had the exact same design.

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35

Investing in your web presence:

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learned through professional dedication to the craft. Hiring a professional when designing your marketing materials is like hiring a tailor for a job interview; you always want the best, and you always want to look good."

– Chris Vernon, Graphic Designer & Brand Consultant of cmvernon.com

a business WEBSITE BY

ITS

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JUDGE (that's half a second)

Study done by Stanford University

Many website hosts offer site builder tools or access to Wordpress.

However, it may be a worthwhile investment to hire a professional as a website doesn’t even get nine seconds.

A study done by Stanford University found that 75% of people made a judgment about a business

by its website in .05 seconds. That’s half a second. That’s the time it takes to look at the portion of your website that appears when someone visits your website. Add in a report

by Fleishman-Hilliard that 89% of people now search online for services, and you realize that the top third of your homepage is the most important part of your website. It will determine whether or not a potential client will keep reading or click away. In addition, the number of mobile users is growing exponentially. Is your website mobile friendly? Visit your website from your phone and see how it appears.

That half second won’t matter if your website does not show up in a search. A professional can help with keywords and listing with search engines. A keyword is the word or words a user puts in the search bar when they are looking for a service.

These words need to be on your website, preferably in a heading. My website uses mobile grooming, dogs, cats, Danbury, and Pawsitively Pretty Mobile Grooming Salon as keywords.

Even though you may not have the marketing budget that Coke has, you can still effectively market your business when you apply consistent, clear, and professional principles. ✂

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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quadruped

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37

BEHAVIOR CLIPS

by Gary Wilkes

FROM PACK TO

T

he last 30 years of dog training lore revolves around the connection between wolves and dogs. You can buy 100 books that prattle about dogs being descended from wolves; animals that voluntarily live in groups, called packs. This perspective invariably assumes that dogs are likewise “pack animals”. The underlying implication is that dogs possess the same wolf-like ability to live in harmony with their own kind.

That’s a wonderful, peaceful thought, but unfortunately it’s neither logical nor factual. Put a Chihuahua into your play group and you realize that some dogs are more aggressive than others. That is because Chihuahuas (and many other breeds) do not have to survive in the wild. Some of them

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

have no skills that would allow them to coexist with their fellows.

Here are some basic thoughts that may help you develop your own knowledge of our very unnatural friends.

PLAYGROUP RULE #1 A dog is assumed to be capable of violence merely because it’s a dog.

Dogs are a conglomerate sub-species of wolves that range from French Bulldogs to Russian Wolfhounds – meaning a widely diverse group.

Some dogs bark, some don’t. Some dogs are designed to kill animals (Rat Terriers), while some are designed to move cattle around, but not injure them. Some dogs live in huge packs and kill rabbits, but do not kill other dogs. Some dogs are best suited to be solo farm dogs and will fight any

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dog they see. Other dogs can live peacefully in a multiple dog family, but will attack dogs they don’t know. This type of dog will be a real problem-child in a doggie daycare setting, as every new introduction is a potential fight.

PLAYGROUP RULE #2 Try to keep like-sized dogs together. Yes, it looks incredibly cute to see a big, galumpy lab puppy being nibbled by a playful Fox Terrier.

This rule isn’t meant to stop you from putting a big puppy in with a feisty, but much smaller dog. The idea is that if a potentially lethal fight breaks out among dogs of 300% difference in size, somebody could be critically injured before you can stop it. Tip: The infamous last words

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39

No, fighting breeds aren’t vicious. My recommendation is that you treat all “known to be aggressive” breeds with a cautious eye until you know them well as individuals.

Statistically, all of the “dangerous” breeds are very sweet, lovable dogs.

“he’s never done that before” will not relieve you of financial liability or embarrassment.

PLAYGROUP RULE #3 No, fighting breeds aren’t vicious. My recommendation is that you treat all “known to be aggressive” breeds with a cautious eye until you know them well as individuals. Statistically, all of the “dangerous” breeds are very sweet, lovable dogs. I have trained many of them who never displayed the slightest aggression toward other dogs or people.

PLAYGROUP RULE #4 Age is a factor in serious aggression. Keep pups and adolescents with each other, and away from adults. Most serious aggression occurs between adult dogs. Though most people use sexual maturity as the indicator of adulthood, social maturity is a better milestone. In most breeds, social maturity occurs between 18 and 24 months. A dog can behave passively

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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as an adolescent and for months beyond sexual maturity. Suddenly the dog attacks another dog viciously – a dog that it has played with every day, for a year. The cause is simple – the dog is growing up. Tip: Consider keeping the pups with the pups and the adults with the adults.

PLAYGROUP RULE #5 No, most dogs are not capable of “working it out for themselves.” If you have been doing doggie daycare for years, and in your experience the dogs always figure out “who’s the boss” and the violence never escalates, good for you. However, if you interview veterinarians you’ll find out that dog bites are a pretty good money maker for them. In reality, most dogs don’t fight. The issue is really about those few who do. Of “dogs that fight” there is no standard rule of thumb for detecting the ones who are likely to fight to the point of serious injury or death.

That is because every fight takes at least two combatants. Sometimes the specific pairing makes all the difference. Allowing two dogs to settle a dispute is a risk that one or both will be seriously injured.

Tip: Better to lose a client because the dog isn’t allowed back to the playgroup than to lose one by arterial bleeding – and it’s easier to clean up afterward.

PLAYGROUP RULE #6 Get a plain, old, corn-straw broom and put it in the common area. The safest way to break up a dog fight is to stick the straw part of the broom under the jaws of the combatants and lift firmly but gently upwards. At some point, the dogs will loosen their jaws in order to get a better grip – that’s when you haul up quickly and break them apart.

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You now have about a half second to start playing “pup hockey.” Hold the broom so that the straw is up and down, presenting the biggest barrier to the dogs. Keep it in between their mouths. If possible, swing it from side to side like a hockey stick and literally sweep the dogs from each other. Do not attempt to strike the dogs. Make sure your broom does not have any plastic on it – just a plain old stitched corn-straw broom on a wooden pole. The idea is to get the dogs to back off long enough so that they can be separated.

PLAYGROUP RULE #7 Positive Reinforcement cannot create inhibitions – especially when it comes to normal, instinctive violence. As much as all-positive

trainers would like to convince you that treats can solve all problems, it simply isn’t true.

Positive reinforcement does not stop normally occurring behaviors from happening – that’s not its job. Punishment stops behaviors from happening but you have to know the rules to do it safely and humanely. If you learn how to use punishment effectively you can often nip aggression in the bud and pave the way for a dog to continue to play with other dogs. It is beyond the scope of this article to give that topic the focus it deserves.

The service of offering playgroups and doggie daycare is incredibly valuable to captive animals. The ability to romp and play in a protected, supportive

environment helps insure their mental health and overall happiness. Like any business that serves animals, the quality of care is in direct proportion with the knowledge of the provider. In this business, clear powers of observation and a fundamental knowledge of dog behavior lead to the perfect win-winwin situation for you, your clients, and their dogs. ✂

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43

GROOMER STORIES

#GROOMERSTORIES

A GROOMER WITH A SENSE OF HUMOR

T

here is one thing that is almost guaranteed to make you feel lighter and make your day flow a little more smoothly.

You don't buy it from a commercial you see on TV, and it doesn't take much time or effort to use. When your cheeks are pinned up, your eyes are all squinted, and something so funny just hit you that you could fall to the floor—you know you're having a good laugh.

Pet grooming can be stressful.

The detailed work requires great focus. After all, groomers are creating works of art. It can be a messy job, too. Anything can happen while working as a groomer. Some dog hair landing into the sandwich you brought for lunch, or getting soaked from shirt to shoes are just a few things that could happen while on the job. With a job like professional grooming, it

44

Groomer to Groomer • Vol 35 Ed 6 • June 2016

There is a time to be serious and a time to have fun at work. Having a sense of humor goes a long way in the grooming salon. is important to maintain a positive attitude, even when things get messy or a little overwhelming. There is a time to be serious and a time to have fun at work. Having a sense of humor goes a long way in the grooming salon.

For Riza Wisnom, having a good laugh at work every now and then is a must. Whether she is singing out loud, or trying on a new accent to talk to the animals with, she creates a happy and fun workplace with her natural sense of humor. Clients, staff, and other groomers who meet her can all agree that Wisnom’s fun personality is a real treat.

Wisnom, a long–time groomer,

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knew that she was destined for a career in the pet industry. When Wisnom was a teenager, she took a summer job at one of the largest boarding facilities in her hometown of Beaverton, Oregon.

Everything about grooming was fascinating for Wisnom. Watching Kelly, her first employer, groom inspired her. “There was nothing she couldn’t do well,” says Wisnom. “The fluid way her shears moved and the control she had over the dog was enthralling.” Winsnom would spend her lunch breaks at work watching with admiration as Kelly groomed.

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Wisnom has an eye for seeing the cutest features of every pet and the skills for bringing out the best in each dog she grooms. Her specialty is Asian Freestyle grooming.

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of fine–tuning her skills while working at kennels and grooming salons, Wisnom established her business, Pawsitively Purrfect, which she still owns today in Maryland. Wisnom’s goal for her business was to create a fun and nurturing environment for the animals and people in her salon.

Today, Wisnom is known not only for her fun–loving personality but for her clever and artful grooming. Wisnom has an eye for seeing the cutest features of every pet and the skills for bringing out the best in each dog she grooms.

Her specialty is Asian Freestyle grooming. “I fell in love with the look after seeing it in the pages of a catalog”, says Wisnom.

“Asian grooming is the art of transforming a dog into a cartoon– like caricature, or a stuffed toy,” she explains.

Wisnom helps dogs look their best and even appear toy-like, and she also teaches other groomers how to do Asian Freestyle grooming.

She holds live workshops and runs a Facebook page with photos and videos of her work called The Art of the Groom–Pet Styling by Riza Wisnom.

For those that might be questioning their ability to succeed with creative style grooming, Wisnom provides plenty of positive encouragement. When she first tried these new styles, Wisnom did not feel as though her attempts were even close to being successful. “I failed miserably,” she says. “I continued to practice and asked clients if they’d let me experiment if I agreed to place the pet back in their routine style after I was done playing.”

“It’s a huge plus for me to be able to craft and create with my hands,”

Wisnom’s fun and often silly personality makes each work day a new adventure. Everyday Wisnom is focused on working safely and efficiently while earning a profit, but she has also found a career that allows her to be her silly, creative self. says Wisnom, who can’t imagine not being able to create every day.

Aside from grooming she also enjoys cooking, puzzles, and quiet time with a good book.

Wisnom’s fun and often silly personality makes each work day a new adventure. Everyday Wisnom is focused on working safely and efficiently while earning a profit, but she has also found a career that allows her to be her silly, creative self. “The work is fun in and of itself anyways, but being silly goes a long way in a job that can really try your patience,” she says.

When attending or hosting workshops, Wisnom gets to laugh alongside other groomers which she always enjoys. “Workshops and seminars are fantastic ways to get to know others and pal around”, she says. “We often act like we’ve known each other for years after just 30 minutes of laughing and joking.”

“Groomers in general have great senses of humor, dry wit, and sarcasm,” says Wisnom. “I love that groomers are, by nature, silly and unique individuals. With a vocation such as ours, it helps to have a quirky sense of humor.” ✂

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d n e i r F t s e B s ' r e A Groom E

re

by Kathy Holse

Whether it's true or not - we have all heard that 'diamonds are a girl's best friend'. But, if you make your living in the grooming industry, you will find that 'dryers are a groomer's best friend'!

T

ime really is money in the grooming profession, and the equipment you use has to help you make the most of every minute. Because the time that is spent drying pets is a significant amount of the grooming process, you need to make sure you are using equipment that increases your productivity.

Pet dryers work by removing excess moisture from hair using moving air and heat. The air volume,

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

speed of the air flow, and the temperature of the air determine how quickly the drying occurs.

Choosing the right dryer can be challenging. Do you need one that produces heat, or one that just blows air? Do you want a dryer with one motor, or two, or even three? How much horsepower do you need? And, what's the difference between CFM and FPM? Help!

You can easily compare the

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features of different dryers by going to the manufacturers' websites or researching them through pet supply catalogs. Price alone should never be how you choose your dryers. Going to trade shows is one of the best ways to compare and find the best equipment. You can actually see how they work and experience the power, speed, and volume of air produced.

"In the past, many of the dryers were extremely loud, and they could

really take a toll on a groomer's hearing," says Cassandra de la Rosa, grooming guru and breeder of Lhasa Apsos. "The newest electronic technology with advancements like brushless motors allows us to have all the heat, volume, and capacity as the old, heavy dinosaurs without the negative aspects like the noise level."

"Brushless motors are quiet and they deliver exceptional performance," says Ryan Chang of X-Power. "There are health benefits too - there is no carbon brush dust released into the air you breathe."

Before you buy a dryer, or purchase any equipment, make sure it will not become a liability.

"When stylists are working in a consumer's home (house call groomers), or hooking up or plugging in (mobile groomers), or in a self-

wash setting where the consumer is actually touching the product, or if you have employees - it is absolutely imperative that you have UL certified or ETL certified dryers that fall within OSHA standards," states Lynne Allen, Senior Account Manager for B-Air Dryers.

"Groomers who use equipment that is not certified are potentially taking a grave risk," Ms. Allen continues. "If that equipment causes a fire, or a person or pet is injured - that groomer may be faced with a lawsuit.

Insurance companies will not cover damage or injuries caused by the use of non-certified equipment."

The dryers you select will depend on the type of grooming that you do. House call groomers need a dependable, lightweight all-purpose dryer that is easily transportable. It

The dryers you select will depend on the type of grooming that you do. House call groomers need a dependable, lightweight allpurpose dryer that is easily transportable.

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49

In most salons, the 'go to' dryer is their HV (high-velocity) dryer. It is often the one that is used on almost every dog after it has been bathed.

The powerful airflow blasts water off the hair and skin. has to be powerful enough to dry any coat, but also gentle enough to use on faces and puppies.

One new hand-held dryer is equipped with ion technology.

Ionization breaks apart the water molecules and helps to dry the coat faster. It also decreases static and frizz for a better finish.

A new accessory that permits hands-free drying is an apron that allows a small dryer to be attached to the front of it. You can direct the air and heat exactly where you need it and still have both hands free to

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

style as you dry.

Mobile groomers have unique situations and need powerful equipment that can dry any pet from a Great Pyrenees to a Persian cat. They must make sure that their dryer's amperage draw doesn't exceed what the generator is able to handle. Finding a multi-purpose dryer that can force dry and also finish fluff is essential.

"Dryers equipped with variable air speed and heat selections give groomers infinite control over the blowing power, warmth, and the noise produced," says David Stern,

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VP of Marketing at Metrovac. "Lots of groomers are using multi-purpose dryers; like the stand dryers that can be used as a forced air dryer or converted into a cage dryer."

In most salons, the 'go to' dryer is their HV (high-velocity) dryer. It is often the one that is used on almost every dog after it has been bathed. The powerful airflow blasts water off the hair and skin. Different nozzles are available to aid in the water removal.

Whether you finish the animal by cage drying or with a fluff dryer, force drying it first opens up the

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51

Whether you finish the animal by cage drying or with a fluff dryer, force drying it first opens up the coat & allows it to dry quicker. It also straightens the hair and helps remove lots of undercoat.

coat and allows it to dry quicker. It also straightens the hair and helps remove lots of undercoat.

HV dryers blow water off dogs to speed drying - but that can add a lot of moisture to the air. When moisture builds in the grooming area, the drying slows down, and if the air becomes saturated, drying does not occur. Many salons keep exhaust fans running to help remove the moisture filled air. Air conditioners also aid in moisture removal.

However, putting a commercial dehumidifier in your drying room or close to your bathing area will dramatically reduce the drying time of the pets and definitely increase your productivity. A dehumidified environment also reduces rusting of equipment, and greatly increases groomer comfort.

Although some stylists hand dry every pet that they groom, cage drying is used safely in many salons every day. There has been a lot of controversy about cage dryers in the last few years. Cage dryers can be a very important piece of equipment in a salon. But, like every piece of equipment that you use - it is only as good as the person operating it.

Most cage dryers can be used with or without heat, and they have safety features like timers and builtin sensors that turn it off if it goes above a certain temperature. There are small, single units that hang on the front of a cage, while other larger models may sit on top of a bank of cages and multiple hoses can be directed into several cages at the same time.

There are also compartment or kennel dryers. These self-contained units usually hold one or two pets.

Some pets can't tolerate being force dried. Judicious use of cage dryers allows the pet to get dry in a less stressful environment.

When it comes to pet dryers, today's stylists can find quality equipment to accommodate their every need. Cutting edge technology is allowing pet dryers to have more power, run quieter, and to require less maintenance - which may help you shave hours - yes, hours - off of your workday.

Yes! Dryers are a groomer's best friend! ✂

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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GROOMING

MATTERS

MONEY!

SHOW ME THE

by Daryl Conner

“IT'S ALL ABOUT THE MONEY . ” -Joseph Jackson

J

ust as the styles for grooming pets has changed over the years, the way we get paid to groom has changed as well. Card readers that allow you to charge customers with a swipe through your cell phone or tablet, chip card technology to reduce theft, Paypal... it can all be a little confusing. Read on to clear up some of the more common questions groomers ask about this all important aspect of our businesses.

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

Credit Cards If you don't accept credit or debit cards, it is a service you should seriously consider offering. New technology has made it simple and fairly inexpensive to offer this convenience to your customers.

Studies show that people paying with plastic routinely spend more.

Psychologically, people part with money more easily when it is in the form of a card instead of cold, hard cash. This means they are more likely

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to purchase an add-on service such as a shedless or spa treatment, buy a retail impulse item, or add a tip.

Many people do not carry cash, and many more prefer the ease of paying with a card over writing a check.

Fees When it comes to taking credit cards, compare rates. The market is huge and spending time shopping around for the best deal will pay off. Fees for taking credit cards

This is a consumer driven market, and it is worth your time to do a little homework to find a great rate. If you find it galling to be charged to swipe a card, remember, fees for accepting credit cards are tax deductible! vary widely. They may consist of a percentage of each transaction and/or a "per swipe" fee. Some, but not all, card readers also have monthly fees. Read all the fine print. Companies may lure you in with a low per swipe fee, but have a large monthly fee hidden in the little writing at the bottom of the contract.

This is a consumer driven market, and it is worth your time to do a little homework to find a great rate. If you find it galling to be charged to swipe a card, remember, fees for accepting credit cards are tax deductible!

Mobile Card Readers For both mobile and shop groomers, mobile card readers such as "Square," are very simple to use.

There is no dedicated line to work with, no clunky machine to use.

Simply plug the small reader into your cell phone or tablet to operate.

Set up is easy. Keeping track of the account is a breeze, too, with all the information on line just a few key strokes away. Check out popular readers such as Square, Intuit, Gopayment and Paypal. Getting started with mobile card readers is

very inexpensive.

Near Field Chips NFC's are payment apps that people carry on their mobile phones.

Some common brands are Samsung Pay, Google Pay, and Apple Pay. To accept this type of payment you would need a specific NFC reader, or need to update your current desk top credit card terminal to one that reads NFC's. The benefit to this type of payment is that it is more secure for customers, since they never pass their account information to any

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55

If your business uses the old magnetic strip technology, and there is fraud, you will be liable for the fraudulent charges.

This means if the card is bad, you have no recourse to collect your funds.

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

vendor. They simply wave their phone over your reader and the transaction is complete. The two biggest players in this field at the moment are Apple Pay and Samsung Pay. Chip Cards You have probably heard about the new chip card technology. They are also called EMV cards, which stands for Europay Mastercard Visa. They feature global standard cards equipped with computer chips. There is new technology used to authenticate all chip card transactions. These new cards came about after many large scale incidences of credit card fraud and information data breeches. For groomers, it means you need to add new technology to process the cards, and comply with new liability rules.

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The previous cards contained information on a magnetic strip.

The new chips are harder for thieves to get information off of because the data is stored on chips that are encrypted. As of October of 2015, there was a liability shift. If your business uses the old magnetic strip technology, and there is fraud, you will be liable for the fraudulent charges.

This means if the card is bad, you have no recourse to collect your funds. To be compliant with the new laws, make sure that you have a terminal that reads and accepts chip cards.

Here is a tip! Make sure that there is a tip line option on your credit card reader. Pretty much every credit card terminal has the option to add a tip line. You will find that your tips increase when customers are

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57

Did you know that they make digital tip jars now? You may have seen them in coffee or ice cream stores. Normally pre-set for a certain amount, (for instance, $1.00) customers can just swipe their card to effortlessly tip. prompted to add one when they sign for their purchase. Did you know that they make digital tip jars now?

You may have seen them in coffee or ice cream stores. Normally pre-set for a certain amount, (for instance, $1.00) customers can just swipe their card to effortlessly tip. This might be a great way to increase your tips or collect funds for your favorite charity.

One common brand is called Dipjar.

reads the micro strip (magnetic ink character recognition) on the check, the other scans an image of the whole check. The nice thing about having one of these readers is that it gives you instant authorization.

Never again will you have to worry about having a check returned for insufficient funds. These readers can be added to your credit card processing package, and guarantees the funds at purchase just like a debit card.

Checks Many businesses have adopted modern check reading/scanning technology. There are two kinds; one

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with them. There are new ways to spot counterfeit money. It wasn't long ago that vendors had to swipe bills with a special pen to find if they were the real deal or not. As counterfeiters become more crafty using new technology printing, those pens are no longer reliable.

Now, larger bills have built-in ways to check to be sure they are valid.

First off, look to make sure that the serial numbers on the upper left and bottom right of the bill match.

Beyond that, check to be sure that the plastic "security thread" that runs through the left side of new bills in

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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denominations of $10 and larger, is present. Hold the bill up to the light, or keep a small flashlight handy. You will clearly see the thread, printed with USA and the denomination of the bill. Newer $100 bills have a blue 3D security ribbon running down the center of the bill. One more thing to check is the watermark on the lower right hand corner. Normally a replica of the face on the bill, in some older money it is merely an oval shape.

What if you took cash that you suspect is counterfeit? Handle the bills as little as possible. Place them in an envelope. If you remember who gave you the bills, jot down as much information as possible about the person, including the date and approximate time you received the money. Then call your local police and they will direct you on how to proceed.

There are more options than ever before when it comes to getting paid for your hard work, but it doesn't have to be complicated.

Choose 2-3 methods to offer to your customers so that they can have options. Do a little homework to find the best rates and easiest use methods for scanning cards and/or checks. Give cash a hard look before you slip it into your drawer. Then smile all the way to the bank. ✂

Find us on

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59

BIG

GROOMING THE

ASK THE

GROOMING TUTOR

by Michell Evans

DOGS

given up doing these dogs due to the strain on their bodies. I also seem to make less money on large dogs than small ones. I really enjoy them and would love ideas on how to keep doing them without breaking down my body and losing income.

H

i Kimmy. It is hard to motivate yourself or your employees to groom large and giant dogs (XL dogs) when it actually pays less than smaller dogs.

Think of them as specialty work and groom them on your own terms or not at all. Consider charging at least 25% more for XL dogs. Or consider tiered pricing, for example, seventy

60

“

“

Hello Michell. I do a lot of large and giant breeds. Almost all of my groomer friends have

Groomer to Groomer • Vol 35 Ed 6 • June 2016

dollars per hour for small dogs, eighty dollars an hour for medium to large dogs and ninety dollars an hour for giant dogs.

When team grooming an XL dog, be sure to charge for each groomer’s time. There is a lot of time, skill, and labor involved. Never mind shampoo, water, and electricity. Make sure to choose an hourly rate that covers the

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KIMMY P.

cost of all of these things. Charge for the time you spend grooming the dog and the time it takes to clean up the entire mess.

Factor in the cost of potential injury to the dog. Many XL dogs are orthopedically challenged, over weight, and out of shape. It does not take more than a slip on the wet floor to injure themselves.

Equipment is critical for the safety of the dog and the groomer.

Consider getting a hydraulic bath tub or a walk in shower to better serve your XL dog clientele. Also a hydraulic table that is not wobbly or shaky and holds at least 300 pounds safely is a must.

Not to mention, we put our own backs at risk to aid them when they are in distress. Try to schedule no more than one XL dog per day, per groomer and consider team grooming them. Also factor in the cost of potential injury to the groomer.

Equipment is critical for the safety of the dog and the groomer.

Consider getting a hydraulic bath tub or a walk in shower to better serve your XL dog clientele. Also a hydraulic table that is not wobbly or shaky and holds at least 300 pounds safely is a must. You will also need a kennel that will comfortably house a giant breed and or an anchor to tie them. There are a number of aids that you can attach to your table. There are belly straps, crotch supports, and cross ties galore!

Many of these can be helpful when managing an XL dog. Non-slip surfaces for the dog and groomer to walk on are critical for safety.

To improve productivity and increase revenue try using a recirculating bathing system on XL dogs, and all dogs for that matter.

They do an amazing job of conserving water and shampoo while cutting your bathing time in half on a full coated XL dog. Also, your forced air dryers should be in good working condition with good velocity.

Training is another way you can improve your efficiency and safety.

Consider having your XL dog owners bring them in to practice getting in

and out of the tub and on and off the table on days that they are not actually being groomed. Call it a training session and charge for your time.

The law of supply and demand is on your side. Many XL dog owners find themselves calling salon after salon only to hear that they do not accept large breeds. I say buy the right tools for the job and charge accordingly and make some money doing what you enjoy! ✂

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I am a multi-Best-In-Show and Best-AllAround groomer. I am the recipient of many Barkleigh Honors Awards. I am a Silver and Gold medalist for GroomTeam USA. I am the winner of Show Dog Groomer of the Year. I am an educator for Andis Clipper Company. I have been teaching as The Grooming Tutor since 2000. And I groom to make a living, just like you. Please send questions to michell@groomingtutor.com

Groomer to Groomer • Vol 35 Ed 6 • June 2016

61

INDUSTRY NEWS

ATLANTA T

PET FAIR &

CONFERENCE Sees Rise in Attendance After Move to Georgia International Convention Center

he recently-concluded Atlanta Pet Fair & Conference – the Southeast’s largest competition and trade show for professional pet stylists – saw a six percent spike in attendance at its newly expanded event at the Georgia International Convention Center, featuring a larger show floor and additional seminars.

The new location meant attendees were able to observe North America’s largest grooming competitions – with 13 contests, featuring 122 entrants and 290 dogs – right on the show

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

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floor, while browsing the top product, tool and equipment supplies in the industry.

“The new venue, robust grooming competitions, expanded education sessions and overwhelming sense of community made for an incredible event,” says Doug Poindexter, President of World Pet Association. “It’s important for World Pet Association to provide a fun and professional setting for attendees to further their grooming education and offer products and services to boost their business.”

Atlanta Pet Fair & Conference 2016 offered 72 seminars – including eight special seminars – in subjects ranging from mobile grooming and cat grooming to treating skin and coat problems.

Sessions also covered new trends, such as Asian-fusion styles in Olga Zabelinskaya’s “How to Achieve the Modern Styles” and business-focused tracks like Lynn Switanowski’s “A Picture is Worth Thousands in Sales.”

2016 sponsors included: Andis Company, Earthbath, Electric Cleaner Company, EQyss Grooming Products, Espree Animal Products, Evolution Shears, Fresh ‘n Clean Products, Kenchii Professional Grooming, Learn2GroomDogs.com, Nature’s Specialties Mfg., Oster Professional Products, PuppyPlayGround.com, ShowSeason Animal Products, Wag’n Tails Mobile Conversions and Wahl Clipper Corporation. ✂ For more information: www.atlantapetfair.org

BEST IN SHOW WINNERS INCLUDED: Leslie Dover Best First Time Competitor

Lindsey Dicken Best Pet Stylist in Show Best All Around Pet Stylist in Show

For a complete list of winners: www.atlantapetfair.org/2016-winners

Best In Show Winner: Lindsey Dicken with Sponsor Andis Company Photo by: Animal Photography

Creative Styling Winner: Milena Bermudez with Sponsor Super Zoo Photo by: Animal Photography

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63

wheeling, illinois www.AAGroom.com 2016

ALLHAMERICAN GROOMING SHOW

august 18-21

T

he All American Grooming Show is probably the most unique grooming show in the country. And that makes perfect sense, when you consider that it was founded by one of the industry’s most unique and passionate legends. Jerry Schinberg always wanted the best for the groomers, but he also wanted it done with flair. His inclination to combine the best with drama and style is why the All American Grooming Show is the birthplace of creative grooming and GroomTeam USA. The All American Grooming Show is the longest running grooming show in the world. It is known for the patriotic theme that was so important to Jerry (as evidenced by his red,

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

white, and blue suit that only he could pull off).

Jerry always strived to maintain that tradition while staying on the cutting edge of the grooming industry.

The All American Grooming Show will continue those ideals by combining the fun, patriotic feel of the show with fresh new speakers and current trends in the industry.

For those that like to shop, the most exciting development might be that the show is sold out of vendor space for the first time ever. That means more new products to discover and stock up on and more show specials from your favorite vendors.

This year the show will also feature many new speakers and seminar

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topics. Several speakers will be making their All American debut. One of those highlights is the very popular Victor Rosado doing a seminar titled, “Developing Your Eye for Grooming and Conformation”.

There will be several exciting, new seminar topics this year, as well. Sue & Jay will be doing their popular “Super Short Styles” class. GroomTeam Super stars Lindsey Dicken and Veronica Frosch will team up to present their “Round Faces” demo. Teri DiMarino will do her all day "Grooming Business Summit". There will also be a four hour “Online Marketing for Pet Groomers” class, and a four hour cat grooming class titled “Tip of the Nose to Tip of the Tail – Cat Grooming Made Easy”, among many other new classes and speakers.

As usual, the show will have GroomTeam USA sanctioned and creative grooming competitions, an Abstract Runway challenge, the Smock it To Me contest, and the Saturday night party.

The All American Grooming Show takes place at the Westin Chicago North Shore, August 18th-21st in Wheeling, IL. For more information, go to www.AAGroom.com ✂

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

65

NEW PRODUCTS in the heart of the USA, the ProClip UltraEdge® Super 2-Speed clipper features a one-year limited warranty. Find more information at www.andis.com, or call 800-558-9441.

MIGHTY WIND ANIMAL DRYER ANDIS® ADDS FUN FUCHSIA COLORWAY TO PROCLIP ULTRAEDGE® SUPER 2-SPEED ANIMAL CLIPPER LINEUP

Now available in eight dynamic color ways, the Andis ProClip UltraEdge® is designed for heavy-duty use by professional groomers. The ProClip UltraEdge® Super 2-Speed comes equipped with a size 10 UltraEdge® blade for all-purpose grooming and boasts a powerful motor that runs cool and does not require oiling or greasing of internal parts.

The clipper’s features also include a sturdy, break-resistant housing, a locking switch to ensure the clipper will not accidentally turn off, and a 14-inch, heavy-duty cord is included to ensure mobility while clipping. Manufactured

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Mighty Wind is one of the most highly respected brand names in the pet care industry with over forty years of dependable service to high volume grooming shops, veterinary hospitals and even equine breeders and handlers.

Three high capacity, high velocity dual chamber motors give outstanding performance both in terms of reduced overall elapsed time for drying and of the most economical electrical requirement.

The 3-motor model is called the MIGHTY WIND 303, the 2-motor model is called the MIGHTY WIND 202. Both models are forced air dryers, not hot air dryers. The MIGHTY WIND is provided with the sturdiest hoses available

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THE “BOWYAH” BOW MAKING TOOL

The BowYah is a tool developed by a groomer to create fabulous decorative bows and accents in seconds. No need for needles, thread, bow wire, floral wire, or a hot glue gun to secure your ribbons and fabrics. With a simple twist of an elastic band, the BowYah will fold, pinch, gather, and hold your materials in place quickly and easily.

From petite hair bows to large collar bows, the BowYah will assist you in creating fabulous bows quickly, easily, and affordably. For more information, and to check out simple tutorials for creating wonderful bows with the BowYah, visit www.bowyah.com

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8. Your hairdresser doesn’t give you a sanitary trim.

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6. Your hairdresser doesn’t remove the boogies from your eyes.

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(844)-568-1219

Groomer to Groomer • Vol 35 Ed 6 • June 2016

GroomertoGroomer.com

Barkleigh.com

BarkleighSTore.com

CLASSIFIEDS CALL (717) 691-3388, EXT. 220 TO PLACE A CLASSIFIED.

Call (717) 691-3388 ext 220 to place a Classified.

Rates: 25 words or less – $50.00.

Each additional word – $2.00 each.

Classified ads must be prepaid.

Call for issue deadlines.

Agency Discounts Do Not Apply.

BLADES & SHARPENING “YOU NOW HAVE A BETTER CHOICE” We are groomers of 30+ years. Website has FREE videos and articles on equipment care. Steel Blades $5.00, Ceramic $6.00, Regular shears $5.00, convex $10. Certified for many shear brands. WAHL 5-N1 blades refurbished (new parts, not sharpened) $10. Clipper repair #10 plus parts. Mail-in service has 48 hour turnaround, $5.00 RETURN SHIPPING ALL ORDERS, each order gets a CD_ ROM and tip sheet. Website has all information. Est. 1995. Northern Tails Sharpening Inc, Mobile AL Call 251232-5353 www.northerntails.com

BUSINESS FOR SALE Well established Turn-key Grooming Business for sale. Fully equipped with Retail. Great Location. Large Clientele & growing. In Maryland - Price

Proverbial Wisdom

Reduction - call 301-824-3371 Northern Maine pet grooming business. Established 27 years at same leased location. Scheduled almost a full year in advance. Quick sale at $30,000, make offer. Anxious to retire. Call: 207 551-5857.

Successful 30 year strong Grooming/ Daycare business for sale in the beautiful Roaring Fork Valley, Colorado.

Great location, fantastic reputation and tremendous opportunities for growth.

Asking $95,000.00. Serious inquiries only. petgroomerforsale@gmail.com Great grooming opportunity in Youngsville, Louisiana. One of the fastest growing communities in America. Tremendous opportunity for growth. Must be very caring groomer with experience. Excellent repeat customers with standing appointments. A lot to offer with price at $98,750. This includes a barely used mobile trailer/truck combination, supplies, client list with grooming shop, and the lease at shop paid up until November 2016. Will consider selling mobile trailer/truck separate for $48,750. Serious inquires ONLY. For more information contact: tonyia_ dugas@yahoo.com

- and He pays wonderful interest on your loan!

Proverbs 20:17 Living Bible

Well-established Dog Grooming business for sale. Southwest suburb of Chicago, IL. Want to retire.

Active, large client list.

Contact: groomer74g@aol.com

MISC $100/PET-NEW INCOME-Sell At HOME test kits-detects worms, FeLV(Saliva), urine problems, heartworm-solves housetraining problems. You sell kit-customers collect sample-mails to Licensed Veterinary Lab. 24 hour results.

Convenient. Accurate. 269-921-4197 perfectpetproducts.com

Help your clients with problem urination, house training, destruction, aggression and more!

San Gabriel Valley, CA Mobile Pet Grooming business for sale. 9 years established, 2 Grooming Vans,

Celebrating

25 Years!

When you help the poor you are lending to the Lord

included full schedules. $120,000 serious inquiries. 626-646-9479 ettna@yahoo.com

Sharp. art. Stay Work Sm

L1245

(1991 – 2016)

Precise Cut Shears

Full Full Service Service Sharpening Sharpening & & Repair Repair

120 Fourth Street • Mt. Wolf, PA 17347 (717) 266-7348 • (888) 742-7745 info@precisionsharp.com

www.precisionsharp.com

GroomertoGroomer.com

A collection of more than 60 articles about dog and cat behavior from Gary’s award winning articles told in an engaging, simple and easy-to-read fashion.

237 pages - $16.95

www.clickandtreat.com

Groomer to Groomer • Vol 35 Ed 6 • June 2016

67

CALENDAR OF EVENTS CALIFORNIA PET BOARDING & DAYCARE EXPO WEST 5/1/2017 — 5/4/2017 Burbank CA (717) 691-3388 info@barkleigh.com www.pbdexpowest.com GROOM EXPO WEST 02/16/2017 - 02/19/2017 Pasadena, CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

FLORIDA

PETQUEST 6/23/2016 — 6/26/2016 Wilmington OH (717) 691-3388 info@barkleigh.com www.pqgroom.com

PENNSYLVANIA GROOM EXPO 2016 9/22/2016 — 9/25/2016 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com PET BOARDING & DAYCARE EXPO 11/13/2016 — 11/16/2016 Hershey PA (717) 691-3388 info@barkleigh.com www.petboardingexpo.com

ILLINOIS

PUERTO RICO

MASSACHUSETTS NEW ENGLAND GROOMING SHOW 10/13/2016 —10/16/2016 Sturbridge MA (717) 691-3388 info@barkleigh.com www.newenglandgrooms.com

NEVADA SUPERZOO 8/2/2016 — 8/4/2016 Las Vegas NV info@superzoo.org www.superzoo.org

NEW JERSEY INTERGROOM 6/2/2016 — 6/5/2016 Somerset NJ (201) 896-0500 www.intergroom.com

68

OHIO

THE NDGAA FUN IN THE SUN 2016 10/28/2016 – 10/30/2016 Orlando FL (724) 962-2711 ndga@nationaldoggroomers.com www.ndgaa.com ALL AMERICAN GROOMING SHOW 8/18/2016 — 8/21/2016 Wheeling IL (717) 691-3388 info@barkleigh.com www.aagroom.com

Groomer to Groomer • Vol 35 Ed 6 • June 2016

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

PET PRO CRUISE 2017 01/8/2017 - 01/15/2017 San Juan, PR (321) 368-66228 Cruisinglady@ymail.com

TEXAS GROOM TEXAS AT THE HOUSTON WORLD SERIES OF DOG SHOWS 7/23/2016 - 7/24/2016 Houston TX (717) 691-3388 info@barkleigh.com www.TXgroom.com

WASHINGTON NORTHWEST GROOMING SHOW 4/20/2017 — 4/23/2017 Tacoma WA (717) 691-3388 info@barkleigh.com www.nwgroom.com

EVENTS PETQUEST

6/23/2016 — 6/26/2016 Wilmington OH GROOM TEXAS AT THE HOUSTON WORLD SERIES OF DOG SHOWS

7/23/2016 - 7/24/2016 Houston TX ALL AMERICAN GROOMING SHOW

8/18/2016 - 8/21/2016 Wheeling IL GROOM EXPO

9/22/2016 - 9/25/2016 Hershey PA NEW ENGLAND GROOMING SHOW

10/13/2016 - 10/16/2016 Sturbridge MA PET BOARDING & DAYCARE EXPO

11/13/2016 - 11/16/2016 Hershey PA GROOM EXPO WEST

02/16/2017 - 02/19/2017 Pasadena CA NORTHWEST GROOMING SHOW

4/20/2017 — 4/23/2017 Tacoma WA PET BOARDING & DAYCARE EXPO WEST

5/1/2017 — 5/4/2017 Burbank CA

WISCONSIN PET STYLIST INVITATIONAL 11/6/2016 – 11/7/2016 Oconomowoc WI www.petstylistinvitational.com

GroomertoGroomer.com

Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

Groomer & Kennel Sales Slips Make More Money Without Raising Your Prices!

Professional Sales Slips for groomers and kennel operators! Both have space for all the little extras you haven’t been charging for. These 5-1/2” x 8-1/2” two-part NCR forms are clean, with no carbon needed.

Groomer Sales Slip includes space for groomer’s name, skin treatment, next appointment, bows, medicated shampoo, tangling, bad behavior and more!

#623 #624 #625

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kennel Sales Slip includes space for salesperson and/or groomer (for easy tally of commissions), number of days, weeks or months of boarding and charges, next grooming appointment and much more!

#627 #628 #629

Pack of 100 Pack of 500 Pack of 1000

$18.50 $72.00 $117.50

Kenn-L-Kards and Run Kards

Popular Client Index Cards for Pet Day Care and Boarding Facilities!

Kenn-L-Kards offer boarding, medical and grooming profiles. Easy checklist eliminates tedious handwriting. Speeds your recordkeeping. This popular Client Record Index Card has all the information any kennel or day care operator needs. Extender cards double your records space. Just attach to the back of a full Kenn-L-Kard.

Kenn-L-Kard Extenders – White 5 x 8 Kenn-L-Kard – White 5 x 8 #901 Pack of 100 $13.75 #589 Pack of 100 $13.75 #902 Pack of 500 $59.95 #590 Pack of 500 $59.95 #903 Pack of 1000 $99.00 #591 Pack of 1000 $99.00 Run-Kards are completed at each visit and attached to the run. Contains all the up-to-date information you need about the pet. The back contains a boarding release for your protection, which is signed and dated by the owner. You’ll wonder how you ever lived without them!

Run Kard – White 3 x 5 #594 Pack of 100 #595 Pack of 500 #596 Pack of 1000

$10.50 $39.75 $62.95

Happy Camper Card Great for Boarding and Day Care Operators!

Kenn-L-Kard Special Get started with everything!

250 Kenn-L-Kard’s 5 x 8 File Box Alphabetical Index Guides #683

KENN-L-KARD SPECIAL $34.95

Now you can grade each pet in your care from an A+ to an F. Time-saving checklist will let your client know that his pet ate well, had fleas or should see a vet... and much more.

Lots of room for your own personal comments, too. It’s a personal way to thank your boarding clients. Plus it’s a great promotional tool! Pet owners will tell their friends. Available in green only.

#906 #907 #908 #909 #910

Pack of 20 Pack of 50 Pack of 100 Pack of 500 Pack of 1000

$4.50 $9.00 $16.00 $66.00 $95.00

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

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67

Rubber Stamps #699

#700

#708

#703

#702

#6433

#709

#707

#6434

#6431

#705

#706

#6432

Eliminates tedious handwriting. Add your own custom logo or use one of ours (see order form). Perfect for GroomOgrams, reminder cards, groomer or kennel sales slips, letters, checks, and receipts.

Rubber Stamp #643 Stock Logo (See order form) #642 Custom Logo

$7.95 $7.95

#6045 #6046 #6047 #6048 #6049 #6050

$10.95 $15.50 $19.95 $23.95 $28.50 $32.95

1 Line 2 Lines 3 Lines 4 Lines 5 Lines 6 Lines

ame alon N Your S dress d Your A y, State, Zip it r Your C one Numbe h P r You

#701

Kanine Kookie Kutters Sizes range from 2-3/4” to 4-1/ 2”. Great for breed club treats, fundraisers, sandwich cutouts, treats for your customers’ pets or kids, dough ornaments, and more. Dog Bone Recipes included FREE!

#6435 #710 #711 #6429 #6430

13-Piece Bow Wow Set Bones and Hydrant Seven Dogs and Kitty 7-Piece Set 5-Piece Mini Set Individual (Indicate #)

$31.95 $8.50 $19.95 $19.95 $9.95 $3.95

the

ULTIMATE

Dental Kards

GUIDE SALON Creative

NEW 5” x 8” Dental Kard features a large detailed diagram for notation of cavities, sensitive areas and more. The back provides space for date, cleaning history, charges, technician and reminder sent date.

to

#6352 #6354

100 cards 1000 cards

$13.75 $99.00

by Angela Kumpe

#1-31 Index Guides

The Ultimate Guide to Salon Creative

Ethel... I think this dog is trying to tell me something!

The Ultimate Guide to creative Styling is a must have resource for every salon and mobile groomer. With 192 full color pages packed full of exciting creative add-on services including accessories, temporary coloring, semi-permanent coloring, color lifting, marketing, pricing and more. Step-by-step photos and easy to understand instructions will have your salon or mobile earning more money and have your clients begging for more.

#6548

The Ultimate Guide to Salon Creative

W1336

$59.95

Revolving Reminder System Get your clients in every 4, 5, or 6 weeks with this complete ready-to-use system!

Includes: 5” x 8” File Box, #1-31 Index Guides, 200 of our most popular Reminder Cards (50 each: R-2, R-4, R-5, R-7), instructions for instituting a successful Reminder Program.

#676 1 Revolving Reminder System $59.95

78

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 7 • July 2015

GroomertoGroomer.com

Banners

Say it in a big way with these attention-grabbing banners!

6 x 2’ and 4’ x 2’ banners cover the gamut of things that you would do in your grooming salon or kennel. Get your clients attention the moment they walk in the door. These banners have grommets for ease of display and will pay back their cost in a day!

Aaronco Posters AARONCO publishes a complete collection of laminated posters that help groomers communicate with their customers by eliminating the confusion due to various grooming styles. Each poster represents one of the seven AKC dog groups, showing properly groomed dogs. The posters are printed in black and white and are laminated for attractiveness and durability, which allows them to be hung with or without framing. They are sold individually and in sets of 9. Posters sold individually ship in their own cardboard tube. Posters sold in the set of 9 ship in one cardboard tube.

6’ x 2’ Banner #6375 Grand Opening #6377 Pet Day Care #6381 Pet Photography #6382 Shed-Less Treatment #6378 Today’s Special #6379 Toothbrushing Special #6376 We’re Moving #6380 Spa Service

$49.00 $49.00 $49.00 $49.00 $49.00 $49.00 $49.00 $49.00

4’ x 2’ Banner #6390 Grand Opening #6391 We’re Moving #6392 Pet Day Care #6393 Today’s Special #6394 Toothbrushing Special #6395 Spa Service #6396 Pet Photography #6397 Shed-Less Treatment

$39.00 $39.00 $39.00 $39.00 $39.00 $39.00 $39.00 $39.00

#1942 #1943 #1944 #1945 #1946 #1947 #1948 #1949 #1950 #6494

Complete Set of 9 Dog Posters Poodle Fashions Poster The Terriers Poster Non-Sporting Dogs Poster Working Dogs Poster The Toys Poster Herding Dogs Poster The Hounds Poster Sporting Dogs Poster Dog Show Poster

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

$69.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $8.95 $6.00

Groomer to Groomer • Vol 34 Ed 7 • July 2015

79

Klip Kards

Client Index & Extender Cards Extenders stapled to your filled Klip Kard add more record space!

Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas.

Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference.

Includes pet profile checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Giant Klip Kard – White 5 x 8 #500 Pack of 100 #501 Pack of 500 #502 Pack of 1000

$13.75 $59.95 $99.00

Available Colors

Giant Klip Kard – Color 5 x 8

Available colors: Blue, Green, Yellow, Pink, Lavender

#503B, 503G, 503Y, 503P, 503L #504B, 504G, 504Y, 504P, 504L #505B, 505G, 505Y, 505P, 505L

Pack of 100 Pack of 500 Pack of 1000

Giant Klip Kard Extenders – White 5 x 8 #506 Pack of 100

$13.75

#682

$34.95

Giant Klip Kard Special 5 x 8

$15.75 $69.95 $109.00

Medium Klip Kard 4”x 6” Medium Client Index Card offers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet profile checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Medium Klip Kard – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000

Available Colors

$11.95 $46.00 $75.00

Medium Klip Kard – Color 4 x 6

Available colors: Blue, Green, Yellow, Pink, Lavender

#510B, 510G, 510Y, 510P, 510L #511B, 511G, 511Y, 511P, 511L #512B, 512G, 512Y, 512P, 512L

Pack of 100 Pack of 500 Pack of 1000

Medium Klip Kard Extenders – White 4 x 6 #513 Pack of 100

$11.95

#681

$28.95

Medium Klip Kard Special 4 x 6

Regular Klip Kard Are your client files a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.

Regular Klip Kard Extenders – White 3 x 5 #517 Pack of 100 $10.50

66

2

Regular Klip Kard – White 3 x 5 #514 Pack of 100 #515 Pack of 500 #516 Pack of 1000

$10.50 $39.75 $62.95

#680 Klip Kard 3 x 5 Special

$21.95

(717) 691-3388 • Order online at www.BarkleighStore.com

Groomer to Groomer • Vol 34 Ed 4 • April 2015

GroomertoGroomer.com

$13.95 $56.00 $95.00

Klip Kard Special Includes 250 Klip Kards, File Box, and set of Alphabetical Index Guides

#252

•

• • •

For Faster Service, Order Online!

Go to www.BarkleighStore.com

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 6 • June 2016

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Groomer to Groomer • Vol 35 Ed 6 • June 2016

GroomertoGroomer.com

THE FREEDOM OF CREATING BEAUTY WITH

THE POWER OF COOL CORDLESS

5 BLADE SIZES

LITHIUM ION

GroomertoGroomer.com

COOL RUNNING

ONLY 8.8 oz.

Groomer to Groomer • Vol 35 Ed 6 • June 2016

75

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When You Purchase $2000 or more of Paw Brothers® Professional and Value Groom® Equipment.*

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Expires 6/30/16

WWW.RYANSPET.COM 1-800-525-7387 ©2016 G&G Distribution Inc. All rights reserved. Pricing, shipping terms and manufacturer specs subject to change. Prices good through June 30, 2016 - While Supplies Last