Groomer to Groomer September 2019

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 38 ED.9 • SEPTEMBER 2019

WWW. GROOMERTOGROOMER .COM

THE RISE, FA LL AND

REINCARNATION

OF SOAP

10

THINGS

GROOMING

HAS TAUGHT ME

SA LON SPOTLIGHT

THE UPSCALE TAIL PET GROOMING Photo by Sloane Brunek

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CONTENTS | SEPTEMBER 2019 HOW

WELLNESS PRODUCTS COULD DELIVER

THE RISE, FALL AND REINCARNATION OF

34 by Kathy Hosler

by Dave Campanella

48

AFTER

Berry: What's Your Product?

Salon Spotlight: The Up Scale Tail: A Culture of Caring

6 13

AKC: Effective Advocacy: How to Positively 60 Influence Legislation That Affects You New England Grooming Show Preview

80

Knowles: Mentoring: The Best Teachers 18 Are Students

Pet Boarding & Daycare Expo Preview

82

How Often Does a Cat Need to Be Groomed? 26

Classifieds & Groomer Humor

86

Conner: 10 Things Grooming Has Taught Me 42

New Products

88

Evans: Introducing Asian Freestyle to Your Clients

Calendar of Events

90

54

CAV-AND-COCKA-DOODLE-DOOS!

68

by Brittney Valle “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 38 ED.9 • SEPTEMBER 2019

EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com CHIEF OPERATIONS OFFICER Adam Lohr adam@barkleigh.com

ART DIRECTOR Laura Pennington laura@barkleigh.com

SR. GRAPHIC DESIGNER Jenn Barraclough jennifer@barkleigh.com

DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com

JR. GRAPHIC MARKETING DESIGNER COORDINATOR Jenny Thomas Alyx Robertson jthomas@barkleigh.com alyx@barkleigh.com WEB MASTER Luke Dumberth luke@barkleigh.com

WWW. GROOMERTOGROOMER .COM

Michell Evans Kathy Hosler

THE RISE,

Daryl Conner

FA LL AND

REINCARNATION

Khris Berry

OF SOAP

Michelle Knowles

PUBLIC RELATIONS/ SOCIAL MEDIA COORDINATOR Evan Gummo evan@barkleigh.com

VIDEO DIRECTOR Jeremiah Strawbridge jeremiah@barkleigh.com AD COORDINATOR/ ADMIN ASSISTANT VIDEO PRODUCTION Karin Grottola karin@barkleigh.com Becca Tarlo rtarlo@barkleigh.com

Copyright September 2019. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055.

Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055.

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10

THINGS

GROOMING

HAS TAUGHT ME

SA LON SPOTLIGHT

THE UPSCALE TAIL PET GROOMING Photo by Sloane Brunek

ON THE COVER Salon Spotlight: The Upscale Tail, Pet Grooming Salon

Photo by Sloane Brunek Groomer to Groomer • Vol 38 Ed 9 • September 2019

5

GROOMING BUSINESS BASICS

by Khris Berry

I

f you are connected to the pet grooming industry, I challenge you to answer this question in one sentence: “My product is _______.”

Some of you may have actually turned the page after reading that opening sentence; the challenge to think about your product may have been too daunting. For the fearless reader/groomer/pet professional who is still reading this page, let’s explore how you completed your task above.

First, let’s look at how you approached this interactive article. Do you know what your product is? Let’s seek to define what you are selling to find some answers and clarity.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

What is a product? Here is the definition of Product according to Webster’s Dictionary:

product noun prod·​uct | \ prä-( )dəkt\ Definition of product 1 : the number or expression resulting from the multiplication together of two or more numbers or expressions 2 a (1): something produced especially : COMMODITY sense 1

(2): something (such as a service) that is marketed or sold

as a commodity

b: something resulting from or necessarily following from a set of

conditions // product of his environment 3: the amount, quantity, or total produced

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Statistically, pet ownership is on the rise, and with it, services to help new and old pet owners provide comfort and care are in high demand. This qualifies as a commodity—pet owners want the services which pet groomers can provide.

So, let’s connect the dots to determine how we go from this definition to pet grooming. By the definition above, a “product” is something produced—especially a commodity.

It is also defined as something that is marketed or sold as a commodity (such as a service).

Statistically, pet ownership is on the rise, and with it, services to help new and old pet owners provide comfort and care are in high demand. This qualifies as a commodity—pet owners want the services which pet groomers can provide.

And that’s where things become more complicated. As pet service providers, the pet groomer reigns supreme in developing long–lasting, durable, frequent relationships with pet owners. In addition to maintaining pets’ coats for style and health, pet groomers wear many hats: dispensing nutrition advice, training tips or referrals, a first line of defense to send owners to veterinarians and mediating the occasional martial counseling session (when husband asks you to shave the wife’s dog), just to name a few.

As pet stylists, we spend time educating ourselves on the newest styles and trends. We spend our hours learning and we spend our dollars to ensure that we have the best equipment and that we know how to use it.

We accumulate vast knowledge of the animal itself, from coat types to breed types. We learn to manage the behavior of the animals we service, as well as

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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to navigate the behavior of their owners with ease. We learn to form lasting relationships with pets and people while doing all of these things.

I challenge you to find a good groomer that doesn’t have a permanent roadmap of the skin tags on their favorite client dog memorized; this alone embodies the heart and passion which groomers give to their clients every day, worldwide. And that is the commodity which we sell.

Let’s review our question: What is your product? To some groomers, it may be how many pets they complete in a workday. Other’s may be defined by the relationships they offer their clients. Yet another pet groomer may believe his or her product is the fine scissor finish or cute Yorkie headpiece that his/her clients rave about.

But stop and ponder for a moment —what if YOU are the product? What if YOU are the end result of your hard work? What are you actually selling to your clients that is a commodity?

What if the next time a client asks you to justify your pricing, you confidently answer that they are purchasing your commitment to the pet, the pet’s safety and wellbeing, the relationship you build with the owner, your competency using your grooming tools, your knowledge of all things dog or cat, your calm and soothing handling skills, and your professional demeanor—all while completing the tasks at hand.

Now, I will ask you to complete the sentence again: “My product is ________.”

YOU are the product that your clients are purchasing. Grooming cannot be defined by a singular skill set or event. Pet grooming is a collection of many talents, challenges and skills that come together. Be proud of what you are selling, and be proud that you are a pet groomer! ✂

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A CULTURE OF CARING E by Jen Phillips April e

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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T

he Upscale Tail grooming salon may be Chicago– based, but it counts clients from Washington, D.C., Dallas and Las Vegas as customers. After talking with owner Kendra Otto, it’s not hard to see why. She’s passionate about educating her human clients, soothes the pet clientele and promotes an atmosphere of wellbeing within her salon.

According to Kendra, “I have a wall of trophies, but the most important thing is helping the dog feel more safe and secure.” Many of her testimonials speak to her staff ’s ability to groom dogs who have had negative experiences elsewhere.

“We have a different approach than old–school grooming salons. We don’t use muzzles. We try to build

Kendra always

trust with the dogs and pet parents before we ever get to the grooming point.” In many cases, Kendra invites the dogs for short visits when they are not getting groomed at all, just to visit and get familiar with the salon, as it builds trust.

Kendra started grooming dogs when she was 19 years old. She’s shown dozens of dogs in the competition ring and now is a competition judge and speaker.

Kendra always pushes herself to do her best, continues to learn, and educates her clients and staff. “Even when I won Best in Show, I’d ask the judges what I could do better.”

She brings that attitude of learning to her salon. “We encourage pet parents to walk their dogs in on leashes because that helps boost confidence

pushes herself to do her best, continues to learn, and educates her clients and staff. “Even when I won Best in Show, I’d ask the judges what I could do better.”

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

13

“When you treat grooming as part of the pet’s wellness, pet parents appreciate it. They’re also more apt to schedule add–on services like spa packages.”

–Kendra Otto

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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when they feel more independent.”

She also considers grooming part of the overall wellness of the dog. It’s feeling good from the inside out. “When you treat grooming as part of the pet’s wellness, pet parents appreciate it. They’re also more apt to schedule add–on services like spa packages.”

Due to a shoulder injury, Kendra doesn’t do much grooming herself these days. A typical day will find her working behind the reception desk.

Here she’s able to greet her clients by name when they come in. “Building those relationships is so important. If I know they’ve had a recent surgery, I’ll ask about it. I’ll ask if Sparky is having any medical conditions or on any medication.”

She and her staff are all certified in Pet CPR and keep medical records

We have a drama–free workplace. We work in close quarters and it’s a small industry.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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on the animals in case of emergency.

They also have Velcro tags that identify if the pet is reactive, crate shy, has medical concerns or anything else a groomer may need to know.

The culture of caring extends to her staff.

“We have a drama–free workplace. We work in close quarters and it’s a small industry. I have a large nail on the back of the building that looks out over a forest preserve. I say to my staff, if you’re stressed about something, hang it up here.

You can pick it back up on your way out of work or let it blow away to the woods. A lot of times, that gets a chuckle and people think, yes, I’ll let it blow away.”

Animals are sensitive and can pick up on that stress and negative energy, so it is important that the stress gets left at the door for the rest of the staff and animals alike.

Kendra ensures high–quality clients by doing excellent work and building rapport with both human and pet alike. “I don’t want clients who are always looking for a discount. That’s why I don’t advertise in newspapers or coupon books. I do promote monthly spa packages but they’re not discounted. I want clientele who respect the work we do.”

She says they treat each dog as if they’re showing them in the ring.

“Put your heart into your work; your work is a direct reflection of you.” ✂

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Mentoring:

ALL THINGS PAW

by Michelle Knowles

THE BEST TEACHERS ARE

students I

truly owe my career to a lady named Phyllis Stansberry.

You may not know who she is, as she didn’t win any awards or go to grooming expos…or even know how to do show dogs. Yet, she is the pivotal person who started me on the path to where I am today.

Ms. Phyllis owned a small, immaculate, four–table shop in Southport, Indiana and had built a solid and reliable clientele that had paid for her mortgage, put her two children through college and ultimately paid for her retirement. While she was at it, she also trained some of the best

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

She then said something I will never forget: “Pay attention to what you learn here and to what the dogs are telling you so that you can be prepared for whatever comes your way”. groomers I have ever known, providing them with a trade and keeping them employed until it was time to move on to their next adventure.

I can remember telling her, after a hard day of grooming, that this was only a steppingstone for me,

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and I was not going to be grooming forever. She then said something I will never forget: “Pay attention to what you learn here and to what the dogs are telling you so that you can be prepared for whatever comes your way”.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

19

I actually started to pay attention to every single thing that she did; how she washed, how she poured her products, how she talked to her clients, and how she engaged the dogs and cats that came into the shop.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

I thought about what she said for a week, obsessing over what it meant. So, I actually started to pay attention to every single thing that she did; how she washed, how she poured her products, how she talked to her clients, and how she engaged the dogs and cats that came into the shop.

I was bathing a Husky, one of my first ever, and she told me to make sure that I rinsed it in cool water so the hair would release. I asked her why this was so, and she said I don’t really know but it does.

Without either one of us knowing, we both went home and researched the subject and came up with some answers. Cool water rinses help to close and smooth the cuticle of the

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hair which helps the loose shafts slide out of the coat easier. We laughed and went on about our day.

It always impressed me that she was not afraid to make mistakes, or not know something, because when I stumped her, she would admit to not knowing but have an answer for me as soon as she could find one. Make no mistake—she had clear expectations of what my duties were and expected me to live up to her standards—but she never yelled, or blamed, and was always ready to help if you needed it.

I have hundreds of people to be grateful for while learning my trade, many of them mentors, some of them for just a snippet of

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No one will test you like a

that is hungry for information, soaking up as much as you can give and demanding to know things you haven’t even thought about yet.

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www.GroomertoGroomer.com

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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information that led me to the next question, and a large portion of them were, and still are, students.

No one will test you like a student that is hungry for information, soaking up as much as you can give and demanding to know things you haven’t even thought about yet.

Many times, I have had to tell them that I don’t have an answer, but I make sure and find one if it is available to find.

Teaching, mentoring and apprenticeships have been the backbone of this industry for a long time. Back in the day, grooming schools were few, but the desire to groom animals was strong. I have heard colleagues lament over the fact that helping beginners was too hard and they prefer employees with experience. While this is

Being open to the questions of the student will help you see past your ingrained beliefs and habits and help you become a better teacher for the next group of fresh–faced groomers, eager to soak up everything grooming–related. necessary for running a business, I know also that in refusing to give a newbie a try, we may be missing a diamond in the rough.

I have a rule of three: If they show interest, show up on time and give me their best, I will always continue to give them a chance.

Many people took chances on me and I repay that trust as many times as I can.

The more I teach, the more I learn. There will always be new techniques, new products and new styles to try. Being open to the questions of the student will help you see past your ingrained beliefs and habits and help you become a better teacher for the next group of fresh–faced groomers, eager to soak up everything grooming–related.

I have many to thank on my journey to becoming a pet professional, but it really did start with Ms. Phyllis. And I will never forget the important things that she taught me; some of those lessons were simply life lessons. Loving to learn and being open to change will open doors you never even knew were there. We are all students; we are all also teachers. The best teachers are also students.

So here I am, on the same steppingstone, hoping that I can pass on what I know before my time is done. Thank you, Ms. Phyllis. ✂

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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Cat Groomed?

HOW OFTEN

DOES A

NEED TO BE

E by Deborah Hansen e

Some cats can go a lifetime without a mat, or developing a greasy or dandruff-filled coat. Other cats become matted in a blink of an eye.

While environment, nutrition and genetics play a role in grooming frequency, another key element is the cat’s role in life.

L

et’s start with what I consider to be “groomed”.

Groomed, to me, is a water bath with a high–quality degreasing product followed by hand–drying with a high velocity dryer. That is the best way to remove the problems that cause matting. As extras, I add a nail trim, face cleaning, ear cleaning and shaving, as needed or requested.

Living environment and a cat’s role in life play big factors in es-

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

tablishing a professional grooming routine. While some cats live in a spotless house and are more like decorative items, other cats are well–loved and active members of the family. Cats that are active family members tend to be picked up and cuddled by little gooey hands. Other cats live a more sedate lifestyle as the apple of their owner’s eye.

Every cat lives in a unique environment. The spotless house with

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owners that rarely touch the cat will remain cleaner than the house with multiple children under the age of five. While the spotless house has a cat whose role in life is to add to the atmosphere of the home, the well–lived–in house has a cat whose role is to be an active participant in family life.

The environment a cat lives in has a direct influence on the non– natural occurring substances and de-

Discover the Objective

bris found on a feline’s coat. The role the cat plays in the family will dictate the grooming needs and expectations of the owners.

While I was showing my Persian, it was necessary to do a full groom (water bath with full drying) every few days. With the kitten coat coming out and the adult coat growing in, it was my only option. While this may be true for six–to eighteen– month–old show Persians, most of our clients are domestic long or short hair pet cats. Therefore, their needs are very different.

In my grooming business, I first like to discover the objective of the owner. Asking owners why they are seeking grooming helps to get at the root of the problem they are hiring

Asking owners why they are seeking grooming helps to get at the root of the problem they are hiring you to solve.

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you to solve. Once the problem is understood by you, the groomer, you can successfully make recommendations to solve the owner’s problems.

Many clients seek grooming because one or more of the human family members is allergic to the cat.

If this is the case, a water bath gets the allergen causing proteins (Fel d 1 to 4 and IgA) off the coat and tends to decrease the symptoms the owners experience.

For these clients, I schedule the second bath in four weeks. At the second appointment, I follow up with the owner to see if the symptoms improved after the last bath. I am very careful with my wording, not to imply I can treat their medical condition.

Owners usually volunteer that they

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feel much better or felt better for a period after the grooming took place.

With the owner’s input, I can suggest scheduling the cat’s next appointment at two, four or six weeks. At the next appointment, I check in again and see how they are feeling. If they are not complaining of symptoms, I move them out two weeks. If they are complaining, I move the next appointment up.

In my business, I have discovered cats that are groomed due to human allergies do best on a four–to six–week schedule. At each appointment, the cat will get a full water bath and a blow dry.

Another common problem owners seek help for is shedding and/ or hairballs. Here again, I book the second appointment at four weeks and follow up with the owner. If things are good, I move them out to six weeks, then eight weeks. In my business, these clients also seem to be happiest on four–to six–week schedules where the cat gets a water bath with a blow dry.

Long hair cats with owners who prefer that someone else does the brushing are another group of common clients. Most of these clients own Persians, Himalayans or Long Hair Scottish Folds. The owners paid a lot of money for their cats and they want them to look picture perfect at all times. These owners will not actively participate in the routine maintenance of their cats. I have found these cats to do best on five–week bath and blow dry schedules with a professional brush out at week three.

The last group of clients I am going to cover is the owners who bring in a pelted cat and do not want their cat shaved. At the first visit, a lion cut is the only humane option. This type of cat gets a lion cut and water bath with blow dry at the first visit, then they come back at eight weeks for a no–charge consultation and a free nail trim and brush out. If they

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I explain how mats form, and remind the owner that, without a water bath with a high–quality degreasing product and blow dry, the cat will mat.

keep the eight–week, free appointment, the coat is almost always greasy with visible dandruff. Once again, I explain how mats form, and remind the owner that, without a water bath with a high–quality degreasing product and blow dry, the cat will mat.

These cats I start on an eight–to twelve–week bath schedule and, over time, usually get them down to a six–week bath schedule. This is the hardest type of client to get and keep, while it is the type of cat who needs you the most. By offering free or low– cost consultations and nail trims, you are usually able to groom these cats more often than once a year.

Everyone has a different ideal clientele. It is important to focus on your ideal client and fine–tune your approach to get the type of cats you desire to serve on the schedule that works best for you and your clients.

Always keep in mind that environment, nutrition, genetics and the role the cat plays in the family’s daily life all factor in to establish the ideal grooming schedule to meet the needs of each individual cat. ✂ Deborah Hansen, CFMG, CFCG, is the owner of a successful feline exclusive house call business, Kitty’s Purrfect Spa in California. She is the creative talent behind Feline Artistic Creations and founder of “Deborah’s Programs,” a complete rebooking program for cats. Deborah is also the owner and creator of Kitty’s Kopy Kats, a stationary store for cat groomers, and author of multiple articles in Groomer to Groomer magazine, Purrfect Pointers and local publications on the topics of feline grooming, issues that affect felines, and business growth. She teaches, speaks and consults on the topics of all things feline, including grooming, environment, behavior, and creative grooming. Additionally, she teaches business and online presence for groomers. deborahhansen.com

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THE RISE, FALL AND REINCARNATION OF

E by Dave Campanella e

In the over saturated pet shampoo category, companies are challenged to differentiate their products in order to stand out from their competition. Some will seemingly stop at nothing just to be first to cash in on the latest fad or trend. s a marketing manager, what surprises me is the notable recent spike in good ole soap sales. Much of this momentum, I believe, is attributed to the push for natural ingredients crossing over from the human shampoo and food industries.

“More natural” and “ingredient disclosure” are very good for our industry, in my opinion. Don’t get me

34

Groomer to Groomer • Vol 38 Ed 9 • September 2019

wrong, I am not a soap hater. I am admittedly biased to favoring modern detergents. Needless to say, my inner nerd compels me to share my thoughts based on what I know. Let’s explore some history, facts and science concerning soaps vs. detergents so you may draw a reasonable conclusion.

EARLY SOAP HISTORY & SCIENCE Soaps were initially produced

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with natural ingredients derived from various plant oils and animal fats. “Saponification” is the chemical reaction that produces saponified oil —what we call soap. One must mix an oil or fat (an acid) with “Lye” (a base) to form soap (a salt). Lye was originally produced from “potash” which refers to plant ashes soaked in water in a pot. The word “potassium” gets its name from potash.

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One end of their molecular chain is hydrophilic (attracted to water), while its other end is hydrophobic (repelled by water)

HYDROPHOBIC TAIL

and attracted to oils.

Historians can date soap making back to the Babylonians some 5,000 years ago. Did you know soap was the very first “cleaning surfactant” commonly used? Surfactants (surface–active–agents) aid cleaning by reducing surface tension and improving water’s ability to spread evenly. This produces more sustainable wetness and enables dirt and soil to wipe away and remove much easier. Soap was a chemical marvel from way back in time.

All cleansing surfactants share the following attribute: One end of their molecular chain is hydrophilic (attracted to water), while its other end is hydrophobic (repelled by water) and attracted to oils. Soap cleans as its hydrophobic ends secure to oily debris and sebum.

As a lathered area is rinsed with warm water, soiled oils wash away. Soap is a basic detergent.

Soap crafting progressed slowly up through the ages followed by shampoo.

The earliest of shampoos were merely liquids prepared from water, soap and sodium carbonate (soda). In the distant past, only those in high society could enjoy the luxury of soap and shampoo.

It took until the 1800’s before bar soap became widespread due to consumers associating its usage to health and hygiene—thanks in part to advertising.

Shampoo’s rise in popularity was also attributed to advertising. For what it’s worth, shampoo cannot to this day actually feed or resuscitate hair, because hair is not alive. It’s nothing more than dead protein, mainly keratin. However, that never stopped the quackery professed by companies selling their shampoo concoctions back in the ole days.

DETERGENTS TAKE OVER Synthetic detergents (“Syndets”, as I’ll hereby refer to them) were introduced in 1916 to fulfill demand due to soap ingredient shortages brought on by World War I and its devastation.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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Scientists could now isolate Laurel alcohol from coconut fat or palm kernel oil (not petrochemicals, as some fear mongers proclaim), leading to the development of sodium lauryl sulfate (SLS).

By the 1950’s, syndets had overtaken traditional soap products in America driven by ever present print, radio and TV advertising. A variety of other domestic detergents had emerged with multiple properties and usages including laundering, dishwashing, hygiene and, of course, grooming.

The first alternative to SLS was ammonium lauryl sulfate (ALS), which utilized ammonium rather than sodium in its base. ALS by contrast is larger in molecular size and mass, higher in solubility and milder in detergency. This means it is more difficult for ALS to penetrate the outer layers of the skin and reach any delicate underlying cell layers.

Next, scientists added “Ethylene Oxide” to ALS and SLS, further increasing molecular size, solubility and gentleness. This “ethoxylation process” produced both ammonium laureth sulfate (ALES) as well as sodium laureth sulfate (SLES).

Less surfactant could now be used in a shampoo formulation resulting in much milder cleaning. Grouping combinations of these surfactants together netted even greater cleansing effect and lower skin irritability.

FAST FORWARD TO TODAY There are many more variations of cleaning surfactants now in use; too many to mention here. However, you should know the top three by far are still SLES, ALES and SLS. Social media continually maligns and demonizes SLS more than any other ingredient. Unsubstantiated assumptions about the dangers of SLS are sometimes employed by companies as a marketing tactic only to differentiate their brand. This furthers GroomertoGroomer.com

the negative image of the ingredient.

The scrutiny of SLS has in fact set the benchmark for which all other cleaning surfactants' effectiveness and safety are measured.

Syndets have been refined, scrubbed and perfected since their introduction over a century ago.

That’s why one still finds SLS used for household cleaning, bathing, oral hygiene and (believe it or not) medicine. Twelve–to 24–hour allergy pills, pain relief caplets, along with some prescription drugs, use precise, tiny dosages of SLS for their intricate time–release formulations. Pharmacology refers to this use as an “excipient” rather than a detergent. This revelation should squash lingering fears suggesting SLS was ever toxic or a carcinogen. Whether you like it or not, SLS is here to stay.

More notably, the words “soap” and “detergent” are being cunningly used interchangeably by marketers.

When, in reality, they are significantly different. This further adds to the confusion when sifting through social media and the internet for facts.

We may be witnessing the “de–evolution” of science as soaps are being thrust back into the spotlight today.

Please bear in mind that most cleaning products today are detergents. Did you know most commercial bar soaps use syndets rather than actual soap? The biggest reason is that “hard water” is soap’s evil nemesis. Soap reacts with hard water to form scum. While syndets are free–rinsing (won’t leave residue), soap requires clear, warm water every application to avoid a film.

Soap scum affects more than just cleanliness; it can ruin clothing, fade fabrics and other surfaces, wreak havoc on plumbing, not to mention hair and skin complications.

By contrast, syndets will perform at any water temperature. Think about that—cleaning in cold water

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Fortunately the trickle down from both the human cosmetics and grooming industries continues to fuel further advancements in their development for humans and pets.

without scum or film. Such versatility enables these detergents to be used in far more bathing applications, offering more options.

Soaps can be produced with 100% natural ingredients. This should explain surge in “USDA Certified”, “Natural” and “Organic” shampoo claims. There is no doubt soap conveniently fits the “All Natural” narrative, being pushed better than syndets ever will.

Furthermore, the passage of the FD&C Act of 1938 exempted soaps from cosmetic labeling requirements. This allows soaps to list their ingredients in descriptive terms rather than using INCI chemical names as syndets must.

While this gives soap a somewhat unfair marketing advantage, reality deems soap inferior to syndets due the aforementioned limitations with hard water and cold temperatures.

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THE LINE IN THE SAND Is there a rationale for preference of soaps or synthetic detergents? One can be more natural, and the other more technological. Both are manmade and chemical products. With any chemical, there are tradeoffs, upsides and downsides. Fortunately the trickle down from both the human cosmetics and grooming industries continues to fuel further advancements in their development for humans and pets.

There’s something to be said for soap’s simplicity. However, I err on the side of syndets because of their many innovations and future potential.

As for the clever reincarnation of soap products today in the pet grooming industry, I welcome it. As long as soaps continue to be acknowledged as chemical products made with “Lye”, rather than falsely portrayed by “lies”, I’m good. We should be more mindful at distinguishing soap from detergent in the products we retail and use. Remember that science and mindful practice work hand–in–hand.

Sometimes it is easier to understand a little bit of basic science than it is to decipher the clever (sometimes cunning) marketing behind soap and detergent. I encourage both aspiring and serious grooming professionals to delve into learning more about the science of soap. This knowledge is pertinent to our profession. It will make you a more savvy soap shopper! ✂ Dave Campanella is an informative and entertaining seminar speaker, contributing trade columnist and genuine grooming enthusiast. He is Best Shot Pet Products sales and marketing director and has over 27 years of pet industry knowledge and experience. He and his wife Tracy also owned a full service pet salon and self–wash in Ohio prior to relocating with Best Shot to Kentucky 13 years ago. Together they enjoy exhibiting at grooming shows, being industry ambassadors, and showing Kerry Blue Terriers and Samoyed dogs.

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GROOMING MATTERS

by Daryl Conner

L

ooking back, I can see that spending over three decades scrubbing dogs and cats has taught me some valuable lessons. Here are some of the most important ones:

1

DON’T SCRIMP ON IMPORTANT TOOLS

It saddens me when I hear groomers say, “Oh I could never afford quality shears, a high velocity dryer, an electric table, a bathing system, a clipper vacuum system, etc.” These tools are investments—not only in a groomer’s career—but in themselves.

Choosing not to invest in the tools that make our work both safer and more efficient is an invitation to having a short grooming career.

s g n i th 2

NEVER STOP LEARNING

GROOMING HAS

TAUGHT ME I count myself among the lucky few who can

honestly say I have loved my work throughout my entire career. For 35 years I have felt privileged to spend my days making pets more comfortable and attractive, and I’ve made a good living while doing so.

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One of the real joys of this career for me has been the knowledge that there is so much more for me to discover. From books to seminars, from internet groups where others share their own hard– won knowledge to taking lessons from more experienced groomers, there are literally endless opportunities to learn and expand your skills.

This keeps the work fresh, challenging and interesting.

3

BE FLEXIBLE

I learned to groom in a small shop that offered boarding and grooming when I was a young newlywed. From there, I worked at a large, busy veterinary hospital. When I had a baby, I got creative and became one of the first “house–call” groomers, working weekends and evenings when

my husband was home to watch our daughter. When she got older, I converted an RV and went mobile for a while.

A cross–country move landed me in an upscale grooming spa environment, and now I have a lovely grooming studio in my home. I have been able to tailor my job to fit different needs at various stages of my life. How many other careers can be so flexible?

Besides making friends at shows, you can see and touch the latest and greatest new tools, grab some show specials, attend classes to learn new tricks and techniques, and get your batteries recharged.

4

MAKE GROOMER FRIENDS

Having friends that understand the uniqueness of our work is a huge boon. Grooming pals can not only empathize when you tell them you had an accident that involved loose stool and a high velocity dryer, they can also share lessons, shore up your backbone when you need it and share your pain when you tell them you dropped your new $300 scissors on the concrete floor.

5

GO TO TRADE SHOWS

Where do you make groomer friends? Trade shows, for one! Besides making friends at shows, you can see and touch the latest and greatest new tools, grab some show specials, attend classes to learn new tricks and techniques (see #2 above), and get your batteries recharged. Trade shows are an investment in your career, and just plain fun, too.

6

BE BOLD, GO FOR THE CHALLENGE

At the first trade show I ever attended, I was mesmerized watching the grooming competition.

As I observed the people in the ring creating art on living creatures, I thought, “I could never do that.” At the same instant, a little voice in my head was yelling, “I want to do that!” And I did. I only stepped into the ring around a dozen times, but I learned so much each time I was bold enough to try. And

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though I am not a very competitive person, I found I very much enjoyed competing in this area. I brought home some pretty ribbons and trophies and feel good about (almost) every time I was brave enough to groom in front of a crowd. Grooming offers many opportunities to challenge yourself.

7

TAKE CARE OF YOUR MOST IMPORTANT TOOL

I am nearly 60 and have some hearing loss, which I attribute to years of using a high velocity dryer without hearing protection. I am wiser now, and never dry without my trusty ear plugs. I am trying to remember to use a mask to protect my lungs, too. I’ve always been pretty good about investing in supportive shoes, anti–fatigue mats and an ergonomic stool. I am careful of my back. Taking care of our bodies in a career that can be hard on them is important. To anyone reading this who

is just starting out, please take care of yourself now so you can keep grooming as long as you wish.

8

LEARN TO SAY “NO.”

There are times you have to turn away the dangerous dog, refuse the unrealistic request or disappoint the customer by not working on your day off, but learning to politely, yet firmly say “no” is a wonderful life lesson that can be learned with a clipper in hand.

9

BE PATIENT

My niece calls me, “Epically Patient Aunt Daryl.” I learned much of my patience through grooming. I realized early on that nothing is to be gained by becoming testy when a poodle is dancing and twirling, whining and whirling, and the clock is ticking while I am scissoring. I have learned to go deep to a peaceful place

within myself and let my calm wash over the pet. Practicing patience with animals makes it easier to be tolerant with humans, too. It’s an excellent skill to have.

10

ENJOY THE RELATIONSHIPS

Perhaps the most important thing grooming has taught me is that no matter how much I love the pets, it’s the human bonds I forge that are the most important. There is something about making friends with people over a shared caring of their pet that can create truly amazing relationships. Some of the people I met when I did house–call grooming 30 years ago sent wedding gifts to my daughter when she was recently married. These are folks I haven’t seen in 15 years, but we have remained friends.

Grooming has blessed me with many gifts—the pet and people bonds being the most amazing of all. ✂

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HOW

WELLNESS PRODUCTS

COULD DELIVER

E by Kathy Hosler e

If you are one of the 126,000 groomers in North America, you know that grooming is a demanding career and takes a lot of skill. We often put in long hours, work on difficult pets and deal with demanding owners.

Grooming is hard work that can really take a toll on your body.

H

ow many years can you realistically expect to be physically able to groom? Now is the time to think about your future and find a way to increase your income without extra work.

Introducing and selling wellness products to your clients can become a huge part of your business and could improve their pet’s quality of life. A wellness program

48

has nothing to do with diagnosing medical issues or veterinary care.

Wellness is simply offering products that support a pet’s health. As the dogs and cats come in month after month to be groomed, owners will also purchase their nutritional and wellness supplements, treats and oral care products from you.

Most of us groomers see pets every four to six weeks, for twelve to sixteen years or more. Over time

Groomer to Groomer • Vol 38 Ed 9 • September 2019

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you build a relationship with that pet and its owner. As their groomer, you have credibility. Owners value your expertise and knowledge. In addition, helping them prevent problems with their beloved pets can be far less expensive than treating them after they occur.

Educate yourself and research the products you plan to carry, then share that knowledge with your clients. Brochures and testi-

Half of all dogs and cats have dental disease by the age of

Poor oral health and dental disease often lead to a substantially shorter life for a pet.

monials also explain the benefits pets enjoy when they are on a wellness program.

The perfect time to introduce your clients to a wellness program is at their pet’s grooming appointment during pickup. You can point out any issues you found with their pet, such as dental problems, or the fact that the pet’s arthritis caused them discomfort during the groom.

Then you can suggest products that might help them.

It all starts in the mouth. Half of all dogs and cats have dental disease by the age of three. Poor oral health and dental disease often lead to a substantially shorter life for a pet. Gingivitis, plaque and tarter buildup can cause a painful mouth and loose teeth. Heart, liver and kidney disease can result from bacteria entering the bloodstream through the mouth.

A lot of dental problems can be prevented if you begin educating

owners about oral care products when their pet is young. Have a display of toothpaste and brushes, oral sprays, water additives, treats and dental toys to sell to your clients, and be willing to demonstrate how to properly use each one.

Everything a pet eats has a huge impact on its overall health.

When we work on pets that have issues with their coat and skin, it makes our job much more difficult.

Complaints about scratching after grooming could well be due to a poor diet more than anything that happens at the salon.

For example, if an owner brings in a dog that is constantly scratching and rubbing itself and its coat is in terrible condition, you can inquire about the food and treats they are giving it. If you learn that the food they are feeding is made with inferior ingredients, lots of by–products, or unhealthy dyes and additives, you can suggest that they

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People love their animals and most will gladly spend extra money to give them supplements that keep them healthy. That’s where your expertise and guidance will help them.

try something else. If you carry premium food and treats, steer them toward one that would be better for their pet.

Be selective about the items you carry. Do your research. Know what ingredients are in them and where they come from. Try them on your own pets. You need to see results with your own eyes to believe in the products you recommend. If you believe in the products, they will sell themselves.

People love their animals and most will gladly spend extra money to give them supplements that keep them healthy. That’s where your expertise and guidance will help them.

My brother recently moved back after being out of state for a number of years. He brought his 13–year–old retriever mix, Tank, with him. The poor dog was almost

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Incorporating a wellness program into your grooming business will benefit

crippled with arthritis and other issues. The veterinarian ran multiple tests and concluded that there wasn’t much we could do to help Tank because his liver could not handle powerful drugs and pain killers.

I suggested we put him on a natural, holistic supplement that contained deer velvet. I had seen it help a lot of dogs with osteoarthritis and joint issues. I did not diagnose or in any way give a medical opinion on his condition. I simply offered

something they could try that might help—and the veterinarian was all for it.

Within three days, we could see a marked improvement in Tank’s mobility and it was easy to tell that he felt better. My brother, the veterinarian and I were all relieved to see him improve and we are looking forward to having him with us for a long time to come.

Incorporating a wellness program into your grooming business

will benefit everyone. The pets receive products that have a positive impact on their wellbeing. The owners are happy because they are giving their pets the best care—and they may be saving money in the long run by preventing future problems. And, you substantially increase your bottom line without working yourself into the ground.

Maybe you can’t change the world, but you can make a significant difference, one pet at a time—and that’s a big payoff. ✂

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53

INTRODUCING ny advice on how to perfect the style and getting clients to try it? Thanks, Linda”

TO

YOUR CLIENTS Hi Michell, I have been trying to master the art of Asian Freestyle grooming. I have a few clients that really like the style but their dogs are not always good candidates. I also have clients whose dogs are perfect for the style but the owners don’t like the idea.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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Hi Linda. Asian freestyle grooming is lots of fun. I love it because it challenges me to groom outside the box. Showing clients pictures of dogs in Asian freestyle trims that look similar to their dog is a great way to sell it. The internet has a wealth of photos to look trough with your clients. Consider keeping a binder or a tablet with photos to show your clients when discussing styles. You can include many styles, not just Asian freestyle. Consider asking your favorite Asian freestyle artists on Facebook and Instagram if you may use their photos to show your clients.

Often clients don’t like the style because the body is too short and the legs are too long. These things can easily be adjusted into what many call a puppy cut, teddy bear trim or even a shave–off. You may also need to make decisions for the body and leg coat due to the dog’s structure. If the dog is not a natural beauty, you can alter the style to make the dog look fitter, younger and healthier.

Overweight dogs, dogs with lots of lumps and bumps, thin coat and skin issues are examples of dogs who may benefit from an altered style. Keep in mind that the style often incorporates clothing.

You might suggest—in the case of a very unfortunate looking dog— that they keep a sweater on it.

The head is the most distinc-

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Owners tend to like these trims because they are very animated, puppy–like and short around the mouth and eyes.

tive part of many Asian freestyle trims. Owners tend to like these trims because they are very animated, puppy–like and short around the mouth and eyes.

When executing the trim, keep these nine common features of the Asian Freestyle head in mind: 1. The muzzle is groomed to appear separate from the skull.

2. The width of the muzzle is groomed to appear wider than the outside corner of the eye.

3. The top of the nose is not shaved but trimmed to create the shape of the muzzle.

4. The chin coat is trimmed very short.

5. Any coat sticking out past the tip of the nose is trimmed short.

6. The eyes are completely open. No bangs or bubbles.

7. The ears are accentuated and exaggerated in some way.

8. Cheeks are most often trimmed short.

9. Color accents, bows and yarn are often used to accentuate facial features.

Remember that the longer coat on the legs that is a typical characteristic of the style will need more frequent grooming. This is a good source of revenue for the salon. Also keep in mind that these are specialty trims; it takes much skill to study and properly execute these styles so be sure to charge accordingly.

Happy Grooming!—Michell ✂ Have a question you want Michell to answer? Please send questions to michell@groomingtutor.com

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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HOW TO POSITIVELY INFLUENCE LEGISLATION THAT AFFECTS YOU Professional groomers make pets look and feel wonderful, and they also offer essential services that contribute to the animal’s health.

But it doesn’t stop there.

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ustomers may request creative services or ask that their dogs be groomed to resemble a particular “celebrity” dog. Expectations are high, and the pressure on groomers to deliver top results on wiggling, howling and sometimes uncooperative pets has never been greater.

In this age of instant communication, even the best–run grooming business can be negatively affected by a dissatisfied customer who posts a grievance on social media. The issue may be correctable, such as a groom job that didn’t exactly match the owner’s vision, but what about an accident that affects the safety or

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

health of a pet? A distressed customer may contact the press, the story goes viral and a tragic incident that affected a single pet is perceived as a community–wide problem.

As discussed in a previous article, when a pet is injured, well–meaning people want answers and they want assurances that it will never happen again. This can result in the introduction of legislation that seeks to regulate groomers.

Not only is expanded governmental oversight of groomers being discussed across the US, increased taxation of pet–related businesses may be considered as a revenue source. According to the American

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Pet Products Association, Americans are spending more on pets than ever before. In 2018, pet owners spent more than $72 billion on their pets, exceeding the previous year by more than $3 billion. More than $6 billion was spent on services such as boarding and grooming1. These and other factors have brought pet care businesses under increasing governmental scrutiny.

In recent years, several states and municipalities have proposed pet groomer regulations. Some proposals sought to establish groomer certification requirements based on regulations for beauty salons and barbers.

Such proposals do not consider the

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AKC Government Relations (AKC GR) and other animal advocacy groups worked to amend A3044, the NJ Assembly version of the bill, so that it is fair and benefits both groomers and pet owners.

unique needs of pet groomers. Further, because there are significantly fewer pet grooming businesses than beauty salons, far less revenue would be generated by fees charged to groomers. Without sufficient funding, regulatory programs cannot be fairly and efficiently implemented, managed or maintained.

BRINGING BETTER SOLUTIONS TO THE TABLE “Bijou’s Law” in New Jersey is among the highest–profile proposals that seek to regulate pet groomers.

As first introduced, this legislation would have required the state to create a new groomer regulatory program from scratch, at significant cost and of undetermined efficiency.

AKC Government Relations (AKC GR) and other animal advocacy groups worked to amend A3044, the NJ Assembly version of the bill, so that it is fair and benefits both groomers and pet owners.

As amended, this bi–partisan bill creates a state board of grooming experts to set requirements for health and safety training, and promote continuing groomer education in conjunction with high quality training programs, including AKC’s S.A.F.E. Grooming Program.

As of press time, the companion bill (S2154) is awaiting a Senate committee hearing. AKC GR is working on amendments to the Senate version of the bill to make it identical to A0344. Please check for current information and updates on Bijou’s Law, NJ A3044/S2154, at www.akcgr.org.

The AKC S.A.F.E. Grooming Program was developed in consultation with experienced grooming professionals. This easily–accessible, comprehensive program provides an excellent resource to

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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groomers who wish to obtain certification from a recognized authority and for governmental agencies that seek to implement fair, science–based and cost–effective oversight of grooming businesses.

“The safety of our canine companions is a key concern for owners,” said Mark Dunn, Senior Vice President of Registration and Customer Development, American Kennel Club. “The course provides groomers with access to more information and safety procedures that go above and beyond the standard.”

GETTING IN FRONT OF THE ISSUES

JODI MURPHY Visit our website to see what other groomers have to say about the Prima Bathing System.

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

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Grooming professionals are urged to take action on issues that may affect their businesses. Get involved before laws and regulations are discussed or introduced in your state or community. Take the lead, offer solutions and establish yourself as a subject matter expert in your industry.

When advocating publicly, there is no substitute for practical knowledge. Get to know the issues thoroughly, focus on specific areas of concern and offer viable solutions that address those concerns.

Expect questions from legislators or the public. Be prepared to answer those questions, provide data and share anecdotes to emphasize your point.

For example, if you decide to propose or advocate for groomer safety training, anticipate that lawmakers may want to know if the proposal addresses specific questions, including: • Does a grooming practice have a disaster plan in place?

• Is every person in the shop trained on safe and proper handling?

• Do they maintain records of the pets they groom, including vaccination records and dates of expiration?

• How do they identify pets in

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each shop to ensure that each pet’s individual needs and/or health issues are addressed?

• How does a grooming business ensure the safety of pets in the facility?

• What training and experience have the groomers achieved?

You and your colleagues can influence the direction of legislation by approaching your lawmakers with resources and answers to their questions. Be proactive, well–informed and offer your knowledge and expertise as the best source of information about your profession. ✂

REFERENCE www.prnewswire.com/newsreleases/americans-are-spendingmore-on-pets-than-ever-before-72billion-300816835.html

1

The AKC Government Relations Department is pleased to partner with grooming professionals to assist you in preparing for legislative action; to provide legislators with fiscally sound, valid solutions; to ensure that legislation is fair and reasonable; and to promote measures that advance the safety of pets.

Contact AKC GR at doglaw@akc.org or 919–816–3720. For questions or additional information about the AKC S.A.F.E. Grooming Program, please contact groomer@akc.org.

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AFTER

BEFORE

E by Brittney Valle e

CAV-AND-COCKA-DOODLE-DOOS! FIG. 1

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

L

ouie is a one–year–old Cavalier Poodle mix, commonly referred to as a “Cavapoo.” In modern salons, you will encounter every possible version of an “oodle” or “poo” mix possible, but the Cockapoos and Cavapoos often get overshadowed by their much larger and more daunting cousin (insert shriek

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here), THE DOODLE. Louie’s haircut highlights a lower maintenance, easy to complete style for many different versions of “oodles”.

Fig 1) After prepping Louie, his haircut begins with a snap–on comb to set the length of his coat on his body. I used a 0 or yellow comb to set a medium to short length of coat.

FIG. 2

Fig 2) Clip down the sides of the thigh muscle and the back of the rear leg down the bend. Leave coat from

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

FIG. 3

the hock down, as well as a fringe on the front of the back leg.

Fig 3) Clip down the shoulder and

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FIG. 4

skim off at the elbow.

Fig 4) Pick up the rear foot to trim the back of the foot.

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71

FIG. 5

Fig 5) Then return the foot to table to round it.

Fig 6) Scissor inside and outside of the rear legs to create parallel lines when viewed from the rear. This is

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

FIG. 6

a great place to hide any structural faults with hair and correct crooked legs as well.

Fig 7) Round the front feet with the foot on the table, beginning at the

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FIG. 7

toenails and curving around the paw.

Fig 8) A lot of the “oodles” have soft, unforgiving coats. When dealing with a coat like Louie’s, I like to finish the body work with a chunker. I find

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73

FIG. 8

this leaves a better finish in a shorter amount of time.

Fig 9) Begin the head by thinning out the hair from the corner of the eyes, as well as any hair that sticks

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

FIG. 9

up obstructing the eye. Since Louie is a Cavapoo, he has those infectious Cavalier eyes, so I like to groom him to accentuate that expression.

Fig 10) Comb the hair on top of

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FIG. 10

the head forward and scissor a visor from outside of one eye corner to the outside of the other eye. Little by little you can repeat this step by combing forward and beveling the

FIG. 11

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visor up and away from the eyes.

Fig 11) Set the length of the chin by scissoring to a desired length, then scissor up the side of each cheek from chin to top of the head.

Fig 12) Continue blending the face into the cheek and the top of the head into the beard with straight shears. I also like to use a bulk thinning shear in this area to blend but also create soft lines around the head.

Voila! You’re finished! But wait, what about those clients that say “Oh, he’s cute but...he just looks too poofy!” My favorite finishing trick for “oodle” clients that say this is to take a water bottle and mist the dog all over after you are finished. A heavy mist will help reestablish a wave or curl in the coat but will dry by the time the client comes to pick up! ✂

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October 10-13, 2019 Sturbridge Host Hotel Sturbridge, Massachusetts

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esides being a fun show with great education, shopping and GroomTeam sanctioned contests, the New England Grooming Show offers an unmatched scenic view.

The show coincides with what is predicted to be the best weekend of the year to view the changing of the leaves. If you have ever driven through the region, you already know how impressive the drive is normally. The changing of the leaves makes it breath-

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Groomer to Groomer • Vol 38 Ed 9 • September 2019

taking. So, if you are driving distance from Massachusetts, consider treating yourself to the amazing experience.

And, of course once you arrive, there is a fantastic grooming show in the historic town of Sturbridge at the quaint Sturbridge Host Hotel. The hotel sits on scenic Cedar Lake. Guests at Sturbridge Host Hotel enjoy convenient access to fun things to do in Massachusetts, such Old Sturbridge Village, Six Flags New England, Basketball Hall of

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Fame and the famous Brimfield Antique Show.

The New England Grooming Show features 29 of the grooming industry’s top speakers doing 40 seminars. There is also a growing trade show with over 40 vendors. The show has two days of GroomTeam sanctioned competitions, followed by a creative grooming contest on Sunday. For more information visit www.NewEnglandGrooms.com. ✂

October 10th — 13th 2019

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81

HAVE

THE

and daycare

2019

EXPO

NOVEMBER 11–14 Hershey, PA

BE A STEP AHEAD OF THE REST!

TACTICS

Y

ou asked and we delivered!

We heard your requests for more advanced classes for the seasoned professional—and we’ve added just that! Also new for 2019 will be three distinct educational tracks for every level of pet care professional. In addition to the restructuring of the education, this year’s PB&D East Coast Expo will feature more social events and more exhibitors than ever before, as well as a separate half–day of daycare– specific education on Monday, prior to the keynote kick–off.

Our three educational tracks this year will include the Owner/Managand d er track, the Financial track and the Staff/Continuing Education track. All three tracks will run simultaneously, so pick the one that best fits your needs, or jump back and forth between classes, depending upon your interests.

The Owner/Manager track will include seminars to motivate, empower and educate the seasoned owner or manager, or those just starting out. It will also include actionable information you will be

able to implement immediately upon returning to have your boarding and daycare business operating to its utmost potential.

For the Financial track, we’re thrilled to announce an unprecedented new series of seminars to help maximize your revenues, business value and overall success. The industry’s most powerful, credible and recognized professionals come together under one roof to share game–changing insights on how to survive—and thrive—in this increasingly competitive, multi–billion–dollar industry.

Be sure to also bring your staff!

Education care aTheyStaff/Continuing track will feature in–depth information on handling dogs and understanding their behavior, as well as a Pet First Aid & CPR certification course and other seminars on controlling disease in the boarding and daycare environment, and addressing pet health concerns.

Following the four–hour “Dynamic Dog Daycare” program on Monday, will be a keynote address

by Shawna Schuh, President of the

@

&

Women in the Pet Industry Network.

After the keynote, be sure to stick around for the meet & greet, sponsored by National Kennel Sales and Live Oak Bank, to enjoy some drinks and food with your industry peers.

Other social events at this year’s expo include a Coffee Social sponsored by Pet Resort Marketing on Tuesday morning, a Networking Reception sponsored by NVA on Wednesday evening and our ever– popular Round Table Luncheons on Wednesday and Thursday.

And don’t worry—we didn’t forget to leave time for trade show shopping! With more vendors than ever, this will be your buying event of the year. Order cleaning products, kennels, software, dog beds, bowls or anything else you might need for your boarding & daycare business.

So if you’re new to the industry or have been in the business for years, you will not want to miss this year’s PB&D East coast Expo—you’re guaranteed to learn something new!

For more information or to register, visit www.petboardingexpo.com ✂

EXPO

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Hershey Lodge & Convention Center Hershey, Pennsylvania

www.PetBoardingexpo.com

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OXYFRESH ADDS PREMIUM PET DENTAL KIT TO THEIR PRODUCT LINE

Oxyfresh, the leading provider of safe, environmentally–

friendly products for people and pets, is adding a veterinarian approved, premium Pet Dental Kit to their product line.

The kit will include Unflavored Pet Toothpaste, Pet Fingerbrush, and Pet Dental Spray.

This is the perfect solution for pet boutiques, distributors and retailers to promote to pet parents. Oxyfresh’s Pet Dental Kit is completely tasteless and odorless, and all of their innovative formulas are completely safe for both cats and dogs—and are 100% non-toxic. Learn more at oxyfresh.com

Ergonomics built into bathing.

And decades of DURABILITY.

See our new web grooming section!

shor-line.com

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ANDIS® RELEASES PULSE ZR® II CLIPPER IN NEW LIMITED EDITION COLOR

Andis® Company has released its popular Pulse ZR® II Detachable Blade Clipper in a new color – Purple Galaxy.

This limited-edition product has an eye-catching design while including all the features professionals love about the clipper, including its long-lasting removable battery, detachable blade design and five cutting speeds. Ideal for long grooming sessions on both large and small animals, the heavy-duty, lithium-ion Pulse ZR II clipper delivers the same power of a corded tool but in a convenient, cordless design and provides up to three hours of continuous clipping.

Made in the U.S.A and backed by a one-year limited manufacturer’s warranty. For more information, visit www.andis. com or call 800-558-9441.

IT’S NOT JUST A LICK It could make your customers disappear

Do you protect your business by requiring Bordetella vaccination? What about Dog Flu? Both diseases are highly contagious and could harm your facility’s reputation.

Protect your business from Bordetella and Dog Flu. Require both vaccinations.

Copyright © 2019 Intervet Inc., d/b/a Merck Animal Health, a subsidiary of Merck & Co. Inc. All rights reserved.

US/NCI/0219/0009

CALENDAR OF EVENTS CALIFORNIA GROOM EXPO WEST 2/20/2020 – 2/23/2020 Pasadena, CA (717) 691–3388 info@barkleigh.com www.groomexpowest.com

WORLD DOG EXPO 5/30/2020 – 5/31/2020 Secaucus, NJ info@worldexpo.dog www.worldexpo.dog OHIO

PET BOARDING & DAYCARE EXPO WEST 4/27/2020 – 4/30/2020 Pasadena, CA (717) 691–3388 info@barkleigh.com www.groomexpowest.com

PETQUEST 6/11/2020 – 6/14/2020 Wilmington, OH (717) 691–3388 info@barkleigh.com www.pqgroom.com

FLORIDA

PENNSYLVANIA

PET PRO EXOTIC WEST CARIBBEAN CRUISE 1/5/2020 – 1/12/2020 Orlando, Florida (321) 368–6622 cruisinglady@ymail.com www.barkleigh.com

GROOM EXPO 9/12/2019 – 9/15/2019 Hershey, PA (717) 691–3388 info@barkleigh.com www.groomexpo.com

MASSACHUSETTS NEW ENGLAND GROOMING SHOW 10/10/2019 – 10/13/2019 Sturbridge, MA (717) 691–3388 info@barkleigh.com www.newenglandgrooms.com ILLINOIS ALL AMERICAN GROOMING SHOW 8/13/2020 – 8/16/2020 Schaumburg, IL (717) 691–3388 info@barkleigh.com www.aagroom.com

PET BOARDING & DAYCARE EXPO 11/11/2019 – 11/14/2019 Hershey, PA (717) 691–3388 info@barkleigh.com www.petboardingexpo.com WASHINGTON NORTHWEST GROOMING SHOW 5/14/2020 – 5/17/2020 Tacoma, WA (717) 691–3388 info@barkleigh.com www.nwgroom.com

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

EVENTS GROOM EXPO 9/12/2019 – 9/15/2019 Hershey PA NEW ENGLAND GROOMING SHOW 10/10/2019 – 10/13/2019 Sturbridge MA PET BOARDING & DAYCARE EXPO 11/11/2019 – 11/14/2019 Hershey PA PET PRO EXOTIC WEST CARIBBEAN CRUISE 1/5/2020 – 1/19/2020 Orlando, Florida GROOM EXPO WEST 2/20/2020 – 2/23/2020 Pasadena, CA NORTHWEST GROOMING SHOW 5/14/2020 – 5/17/2020 Tacoma, WA PETQUEST 6/11/2020 – 6/14/2020 Wilmington, OH WORLD DOG EXPO 5/30/2020 – 5/31/2020 Secaucus NJ

NEW JERSEY

ALL AMERICAN GROOMING SHOW 8/13/2020 – 8/16/2020 Schaumburg IL

INTERGROOM 4/2/2020 – 4/5/2020 Secaucus, NJ (717) 691–3388 info@barkleigh.com www.intergroom.com

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