Groom Expo 2018 Program Guide

PROGRAM GUIDE

HERSHEY LODGE & CONVENTION CENTER HERSHEY, PA

www.GROOM EXPO.COM

GROOM WITH

LOVE

All pets deserve to look their best!

ConairPRO takes great pride in providing quality grooming tools to keep our furry friends happy and looking their best!

WWW.CONAIRPET.COM WWW.CONAIRPET.COM/VIDEOS.PHP ©2018 Conair Corporation - Glendale, AZ 18PT056305

Visit Us at Booth #50 | September 28–30, 2018

Dear Pet Professionals, Wow! That is what you are going to say when you look through this program. Your second instinct may be to sit back and become overwhelmed with all the choices. What should you do when you come to Groom Expo?

First, evaluate your own situation. What do you need most

Todd Shelly

President of Barkleigh Productions

in your business this year? Grooming skills? Animal Behavior? Marketing or Retailing?

Business or Motivation? Pet Health Care?

Make this program book your workbook. Get a plan. Prioritize. Mark those programs that are the most meaningful and then evaluate them again in a few days. A good strategy will begin to materialize. You can’t do it all, so pick the best for you. Then select your programs on the program selection sheet on the back of the registration form. You can buy DVDs of many other programs you can’t attend.

Now go to the Exhibitor list. Mark booths that you MUST see. Before the show ends, check your program book and visit those you missed. Staple a sheet inside this program and list products that you want to buy and seminars you must attend.

Tuck all your essential papers, etc. inside your program book and take it to the show. Now you are ready to enjoy! See you soon!

Who Should Come to Groom Expo?

Do you own a pet care facility? Are you involved in grooming, boarding, training, breeding, exhibiting, handling, brushing, bathing, walking, helping, or understanding pets? Do you retail pet products to the pet-owning public? Do you need to improve your grooming or handling skills? Or learn how to retail or add retail to your mix of services? Then this is where you need to be!

Register online at

Groom Expo is for anyone who makes a full or parttime living from professional pet care.... or is a serious hobbyist. Groomers, mobile groomers, kennel operators and kennel personnel, trainers, day care operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, vet techs, or anyone involved in the pet industry will find a wealth of information, products and services to meet their needs.

www.GroomExpo.com • Groom Expo 2018

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Luxurious shampoo helps solve pet problems without insecticides Deep-cleansing formula works to remove dander and scaling Naturally scented with botanical oils Use full strength or dilute with 10 parts water

New SHOW SPECIAL* Gallons are

$34.95 each Made with Clove Oil

*Available at Trade Show Only, While Supplies Last.

CONT ENTS

A LA CARTE PROGRAMS 13 14

14 14

15 16 17 18 19 19 19 21 23 25 26

27 27 27 27 27 28 29 29 29 29

Brusher/Bather Certificate Program Barkleigh Pet Professional First Aid/CPR Certification Simplifying Your Styling Harnessing Your Profit: Budgets, Costs, Salon Efficiency & More Essentials of Pet Grooming AKC Salon Certification: Saftey in the Shop A Groomer’s Guide to Pure Bred Dogs Fear Free: Be the Change Heroes for Healthy Pets Handstripping for the Everyday Groomer Mix It Up Getting It Done with the Grooming Professors Taking Care of Business Mobile Grooming Boot Camp Healthy from the Inside Out: Let’s Replace Myths with Science Dye Work for Clients Speed Tricks on Drop Coats Great Grooming on Drop–Coated Breeds Scissor Over Comb Technique: The Jonathan David Way! Dealing with the Drop Coat Breeds So You Think You’re a Cat Groomer?

Just Heads All About Bathing Systems & HV Dryers Hire the “Right Fit” Employee Every Time Asian Fusion with Yuna

WEEKEND PROGRAMS 8 9 30 36

Trade Show Exhibiting Companies Saturday Seminars Sunday Seminars

GROOMING CONTESTS 44 44 46 47 58

Groom Olympics Abstract Creative Runway Rescue Clip-In and Round-Up Creative Styling Tournament Contestant Prize List

MEAL FUNCTIONS 45 49 50

Best in Show / Barkleigh Honors Saturday / Sunday Luncheons Gospel Breakfast Concert

FEATURES 50 40 47 48 51 53 62

Internet Mingle Speakers and Judges Show Close Auction Puppy Playground Ryan’s Sponsored Tables “Groom of Thrones” Ball / Party Registration

W HERE & W HEN 10 53 54 57 61

What’s New Location Schedule Contest Schedule Program Selection

Register online at

Take the program wherever you go!

Online at

www.GroomExpo.com

www.GroomExpo.com • Groom Expo 2018

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TRADE SHOW

FRIDAY • SATURDAY • SUNDAY

trade

The industry’s biggest & sweetest

Pet Care trade show on Earth.

show Groom Expo hosts the largest pet care product trade show in the world… with over 170 booths. Every clipper, shampoo, comb, table and tub is here, along with thousands of other pet care, boarding, natural and retail products.

Many exhibitors are pulling out all the stops. You will be able to see industry greats doing mini-groom sessions in several booths throughout the trade show. Groom Expo Trade Show will also feature the PetSmart GroomOlympics and Groomer to Groomer Creative Styling. Your staff will learn new skills just watching top contestants as they groom… so bring them along, too!

Bring lots of business cards, your business checkbook and the plastic money! Because there are bargains, show specials, floor and demo units, and discount pricing everywhere!

Friday, Saturday, and Sunday admission is $10 per day pre-registered and includes viewing of all daily contests and demonstrations. Three-Day Trade Show Special is $25 pre-registered and includes all trade show events and daytime floor demos. Trade show is FREE to all registered seminar attendees.

Register online at

!

THE place to

buy, buy, buy

admission for

free seminar attendees www.GroomExpo.com • Groom Expo 2018

7

and daycare

EXPO

November 5-8, 2018 HERSHEY LODGE & CONVENTION CENTER HERSHEY, PA www.PetBoardingexpo.com 8

TRADE SHOW

FRIDAY • SATURDAY • SUNDAY

exhibitor list With over 170 exhibitor booths, you can really load up on just about EVERYTHING! • 123PET SOFTWARE • 44/20 • A CREATIVE COLLECTION • A GLAMOUR BOW • ACADIA ANTLERS • AESCULAP/ALBERT KERBL GMBH • AHP PET & GROOMING SUPPLIES • ALPHA TECH PET INC • AMERICAN KENNEL CLUB • ANDIS COMPANY • ANGELS GROOMING APPAREL • ANIMAL AYUREVEDA • ANIMAL PHOTOGRAPHY • ANIMALS R US • ANIMALSINK.COM • ANNAMAET PETFOODS, INC. • ARTERO • ASLAN’S ACCESSORIES/E’S ACCESSORIES • AUSSIE DOG PRODUCTS • B3 SALON PRODUCTS, LLC • BABELBARK • BANDANAS UNLIMITED INC • BARDEL BOWS • BARKLEIGH PRODUCTIONS, INC. • BASS BRUSHES • BEST SHOT PET PRODUCTS INTERNATIONAL, LLC • BIO GROOM • BLING BOW TIES • CAMPBELL PET COMPANY • CHERRYBROOK • CHONA SHEARS • COLOGNES FOR PETS • COMFORTGROOM • CONAIR PRO PET • CRYSTAL WORKS • DAVIS MANUFACTURING • DIRECT ANIMAL PRODUCTS

• DMK BOWTIQUE • DOG GROOMING SCHOOL OF PENNSYLVANIA • DOG IS GOOD • DOG N FROG • DOGUP STAND • EARTHBATH • ELECTRIC CLEANER COMPANY • ENVY PET • EQYSS • ESPREE ANIMAL PRODUCTS, INC. • EVOLUTION SHEARS • EZ-GROOM • FOREVER STAINLESS STEEL • FRANK ROWE & SON • GEIB HANDMADE SHEARS • GLYANTS ENTERPRISES, INC. • GOVERNOR INSURANCE AGENCY, INC. • GROOMERS HELPER • GROOMER’S MALL • GROOMERS APRON • HANVEY ENGINEERING & DESIGN • HAWAIIAN MOON • IGROOM • ISLE OF DOGS • IV SAN BERNARD USA • JODI MURPHY ENTERPRISES, LLC • KASHI SHEARS • KENCHII • KENNEL CONNECTION • KIM LAUBE & CO., INC. • KLEIN CUTLERY • LADYBIRD LINE • LAMBERT VET SUPPLY • LEARN2GROOM DOGS.COM • LES POOCHS LUXURY PRODUCTS • LIBERTY STAR EQUIPMENT • LOVE GROOMERS

Register online at

• LOYALTY PET PRODUCTS • MASON COMPANY • MAX & MOLLY WEAR • MDC ROMANI, INC. • METROVAC • MERCK • MR. GROOM PET PRODUCTS • NATIONAL CAT GROOMERS OF AMERICA, INC. • NATURALLY TEARFREE CANINE, LLC • NATURE’S SPECIALTIES • NDGAA • NESTLE PURINA PETCARE COMPANY • NOBLE ION • OGENA SOLUTIONS • OSTER PROFESSIONAL PRODUCTS • PAWDUKE ALL NATURAL DOG TREATS • PAWFINITY • PAWMAT • PET KING BRANDS, INC. • PET PERENNIALS • PET-AG, INC. • PETBIZINSURANCE.COM • PETLIFT • PETSTORE.DIRECT • POOCH PARLOR PET GROOMER ACADEMY • PRECISION SHARP CO. • PRIMA MFG, INC. • PUPPY PAWS, INC. • PUPPY PLAYGROUND • PURRRFECT BOWS & TIES • QUADRUPED PET CARE PRODUCTS • RAY - PET • RESCO PET PRODUCTS • RETRO STYLIST WEAR

• RYAN’S PET SUPPLIES • SENSEI SHEAR SYSTEMS • SHARK FIN SHEARS • SHEAR DELIGHT • SHEARMAN CO. • SHOR-LINE • SHOWSEASON® ANIMAL PRODUCTS • SNYDER MFG. CO. • SOOS PETS • SPEEDY DRYER • SQUEAKY CLEAN DOG WASH MACHINE • STYLIST WEAR • SUPERZOO/ATLANTA PET FAIR/WPA • TENDA GROOM • THE ABSORBER DOG LOVER’S TOWEL • THE SHEARS DEPOT • THERA-CLEAN • THORNELL • TICKLED PINK PET DESIGN • TOOL KLEAN • TROPICLEAN • VETMATRIX • WAG’N TAILS MOBILE CONVERSIONS • WAHL CLIPPER CORPORATION • WARREN LONDON • WHITMAN’S/FAST N’ FURRYOUS • XPAIN SOLUTIONS • XPOWER MANUFACTURE, INC. • ZEN DOG

www.GroomExpo.com • Groom Expo 2018

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Thank you

for sponsoring Groomer Education!

WHAT ’S

new for

2018

ASIAN FUSION with Yuna PAGE 29

Harnessing Your Profit: Budgets, Costs, Salon Efficiency & More PAGE 14

See Schedule for ALL Seminar Times

Simplifying Your Styling

PAGE 14

Getting it Done with the

Grooming Professors PAGE 21

Model DOG

Madness

Mobile Grooming

Boot Camp PAGE 25

PAGE 30

So You Think You’re a

Cat

Groomer?

PAGE 28

Hire the “Right Fit” Employee PAGE 29

Every Time

Register online at www.GroomExpo.com

Klip Kards

Client Index & Extender Cards

Regular Klip Kard 3” x 5” Medium Klip Kard 4” x 6”

Available Colors

Giant Klip Kard 5” x 8”

ARE YOUR CLIENT FILES A DISASTER? These client index cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client.

Track injuries, sensitive areas, medical problems, services, and more!

AVAILABLE IN PACKS OF 100, 500, or 1000!

EXTENDERS STAPLED TO YOUR FILLED KLIP KARD ADD MORE RECORD SPACE! Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com • (717) 691-3388

AL LA CARTE

THURSDAY

Brusher / Bather Certificate Program

by Teri DiMarino Your ability to do your job and do it right separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush, and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes,” seasoned groomer techs, and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade & How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather.

“These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.

Dematting: It’s Not What It Used to Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a mat contest. For others, it’s a time-con-

suming, hair-splitting experience, destined to take its toll on the pet, the B/B or both.

Teri examines the most common and effective products, tools, and techniques for the demat dilemma without getting all tangled up.

What’s in Those Bubbles? Shampoos, Conditioners, & Spray Tocopherol, ergocalciferol, sodium chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays, and conditioners are our most expendable items, but what do we really know to

select the right product for our situation?

(Those scary words are techno-speak for vitamin E, vitamin D, and simple table salt, often found in many grooming products.)

Getting the Most out of Your Bathing & Drying Time Bathing and drying are the most underestimated aspects of our jobs.

Techniques can make or break a groom.

The ability to properly apply products, thoroughly clean, and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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T HURSDAY

AL LA CA RT E

Pet Professional

First Aid/CPR Certification

by Jill Pipino As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care.

Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR. This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Simplifying Your Styling

by Colin Taylor Do you have problems understanding how to make your everyday pet styling simpler? Do you think the haircut is more important than customer service?

Colin has walked every path in the dog grooming industry. He is a Multi contest winner, GroomTeam USA member and more. But over the years Colin has realized that his clients do not necessarily appreciate this. Without dumbing down the pet grooming profession, Colin will simplify every day grooming by applying a certain pattern that fits close to every styled breed.

This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately.

See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Harnessing Your Profit:

Budgets, Costs, Salon Efficiency & More

by Brett Wilson

Are you tired of chasing your tail on a daily basis? Struggling to make ends meet is every Entrepreneur's nightmare. "Owners shouldn't make a profit." We are told this every day. However, without profit we as owners cannot sustain business and create a thriving environment for our teams to work under. In this four-hour, information packed seminar you will gain the knowledge to help you succeed as a profiting owner should. Learn tips, tricks, and gain the tools to properly get your team moving and your customers following your procedures while creating more room in your bottom line. Join Brett as he shares over 10 years of success stories operating a business with multiple locations and nearly twenty employees. This class will feature detailed handouts for even further success to take home for review.

This four hour long program is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees.

Program includes Trade show on Fri., Sat. & Sun. 14

Register online at

www.GroomExpo.com • Groom Expo 2018

AL LA CA RT E

T HURSDAY

Essentials of Pet Grooming

by Jonathan David Understanding Your Tools (12 – 1 PM) Join Jonathan David for a complete understanding of the variety of scissors and thinning shears. This session will cover the terminology, edges, assemblies and their manufacturing process.

Jonathan will also review the variety of brushes and combs, stripping and carding tools and how they are all used.

Techniques for Using Shears & Thinners (1 – 2 PM) This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique". He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.

How Structure & Anatomy Affect Your Grooming (2 – 3 PM) Structure and anatomy affect the balance and proportion of all dogs. Groomers sometimes need to "camouflage groom" or

Register online at

hide faults in the coats. This session will cover common structural faults encountered every day and how to hide faults to bring out the best features for a beautifully finished groom.

Relating Breed Standards to Pet Grooming (3 – 4 PM) In this session Jonathan will discuss and demonstrate ways to bring elements of breed profile grooming into your pet grooming. Jonathan will make suggestions on how to make the hair manageable for the owner, yet remain true to the integrity of the breed standard. He will show how to apply elements of pure breed trims to mixed breeds to create unique looks that satisfy every customer.

This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

www.GroomExpo.com • Groom Expo 2018

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T HURSDAY

AL LA CA RT E

AKC Salon Certification:

Safety in the Shop

by Susan Sholar The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Don’t wait!

Register Online NOW at

www.GroomExpo.com 16

Register online at

This four hour long program is included in the VIP, Do-It-All, and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Fri., Sat. & Sun.

www.GroomExpo.com • Groom Expo 2018

AL LA CA RT E

T HURSDAY

by Jennifer Bishop-Jenkins This fast-paced overview of the world of dogs will provide context and back story for groomers to better understand what we see every day in our canine clients. Deeply rich in scientific and historical information. This must-see program will be especially helpful to the more novice groomer. But even the well-established dog professional will meet the most cutting edge new thinkers in our field and learn all new science, history, and organizational approaches to grooming the various coat types, based on an evolutionary understanding of dog breeds and groups.

Recent scientific studies have revolutionized our understanding of dogs and their history, as they have developed into the breeds and groups of breeds that we see today. Attendees will learn the origins, genetic makeup, and evolutionary forces that led to the anatomy and diversity of dog breeds, coat types, amazing abilities, and engaging behaviors of dogs that we see today.

Discover how both Nature and Nurture combined to create the closest relationship of any two species on this planet: the unique bond between Humans and the Dog. Find out what we learned about breeds of dogs when the canine genome was mapped. What is a "purebred" dog and how does the recent fad of designer crossbreeds fit in to the bigger picture? What do most dogs actually look like and how do they live worldwide?

Learn where dogs in all their vast variety of breeds came from and how their evolution and domestication may have been responsible for the very survival of humanity. Why are the modern dog breeds "grouped" into certain common functions, abilities, and even coat types? How does the origin of the 7 Groups help us better understand their grooming needs? What are the major dog coat types and how should each be groomed correctly? Why was each coat type created? We will identify and cover basic information on over 200 breeds, categorizing their coat types for

easy organization into grooming approaches. We will also cover dog shows: what they are, how they can be accessed, and how groomers can benefit from them.

What tools, equipment, and grooming procedures are right and wrong for each type of coat? What differences exist between "pet" and "show" grooming for each of the coat types while modeling the Breed Standard? We will systematically lay out correct grooming procedures based on the science about each coat type.

And groomers will learn the proper care of the most common and natural dog coat of all—the Double Coat—courageously tackling what has been a controversy in our evolving profession.

By the end of the day every groomer will have acquired have a deep understanding of, and powerful evidence for, the importance of the grooming profession.

This Four-Hour program is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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T HURSDAY eveni ng

AL LA CA RT E

FEAR FREE

™

BE T HE Ch a nge

by Steve Dale The Fear Free initiative in veterinary medicine has been transformative.

Veterinary professionals are seeing results where fear, anxiety and stress of pet visits to clinics are diminished. The pets are far better off, and clients are more likely to return. This is something that can be implemented by groomers and trainers, as well. Steve explains that many pets visiting vet offices or grooming salons actually feel as if they are going to die—literally.

Then, the client gets “stressed out” even thinking about it and is not likely to see you. Besides, everyone wants to do what’s right for pets, to lower fear, anxiety and stress—and it can be done. Steve offers some information about why this is so important for the pet, not to mention for your business. And he offers a few tips on how to lower that fear, anxiety and stress—even before the pet arrives, as often all this begins in homes with Fear Free Happy Homes, as well as a Q&A session at the end.

This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

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Register online at

www.GroomExpo.com • Groom Expo 2018

AL LA CA RT E

T HURSDAY Eveni ng

Heroes for healthy pets

by Dr. Kat Primm The Heroes for Healthy Pets Certification in Infectious Disease Management is a program sponsored by Barkleigh, The International Boarding and Pet Services Association, National Association of Veterinary Technicians in America (NAVTA), and Pet Sitters, International. The Heroes for Healthy Pets Certification is open to all pet and veterinary professionals. To become certified, both modules must be completed and the certification examination must be passed.

Understanding Infectious Disease (7 – 8 PM) This seminar will discuss common transmissible diseases of dogs, including pathogens of CIRDC (canine infectious respiratory disease complex- including dog flu), Leptospirosis, Parvo, and Distemper. The lecture will give an overview of the incidence rate, how to recognize the clinical signs of illness and how to recognize signs of illness in dogs, and prevention.

Management of outbreaks in group environments such as kennels and doggie daycares and options for prevention, including vaccination and sanitation protocols will also be discussed.

Effective Infectious Disease Control (8 – 9 PM) To remain competitive in this market, pet professional businesses must keep their pet owners happy and this means keeping pets healthy. In 2016, leading experts on infectious disease developed a consensus statement to recommend best practices for pet care and safety for pet professional businesses such as kennels, veterinary facilities, doggie daycares, dog walkers, groomers, and training facilities. This program covers the topic of best practices of sanitation and prevention of infectious disease spread.

This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Han dst ri ppi ng

for the Everyday Groomer by Victor Rosado Explore the world of handstripping and learn how to apply it to your everyday grooming! This ancient technique gains popularity today as the groomers explore the benefits of this scientific grooming method. Learn the basics and more advanced methods that will give you more options to offer to your clients. This is a two-hour seminar with a live demo offered by the Handstripping Travel Team member of the World Champion Gold winning Team in Belgium 2017, Victor Rosado.

Mix

it Up!

by Mackensie Murphy & Anne Francis 2 comb body, 0 comb legs, round head, trim ears and repeat! Who’s getting tired of doing the same old pet trims all day, every day? In this live demo seminar, Mackensie & Anne will share with you their tricks and techniques to spice up your everyday grooms.

These evening programs are two hours long and are included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately.

See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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Pet Release Forms Helping you do your job with a modern, professional look!

GENERAL PET RELEASE FORM Date

Pet Name

MATTED PET RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us! safety Because we care about your pet’s you that and well being, we want to assure your every effort will be made to make pet’s visit as pleasant as possible.

Occasionally, grooming can expose e a hidden medical problem or aggravat or after a current one. This can occur during grooming. we request In the best interest of your pet, te veterinary your permission to obtain immedia y. treatment should it become necessar

MOBILE SALON RELEASE FORM

to this grooming establish ment I hereby grant permissio n to treatmen t for my pet at my expense. obtain emergenc y veterinary

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Because your pet is severely tangled or matted, it is at greater risk of injury, stress and trauma. All precautions will be taken. However, problems occasionally arise, during or after grooming, such as nicks, clipper irritation and mental or physical stress.

CAT GROOMING In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

RELEASE FORM

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that matted pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

SENIOR PET RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

PET SAFETY

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this

RELEASE FORM grooming establishm

ent to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Owner Name

Owner Name

Owner Name Pet Name

Date

Pet Name Signature

Signature

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us! leigh.com safety ns, Inc. • 717.691.3388 • www.bark Because we care about your pet’s #PR-2 © 2016 Barkleigh Productio you that and well being, we want to assure your every effort will be made to make pet’s visit as pleasant as possible.

Please understand that due to the will very nature of being mobile we ent occasionally be late for an appointm (traffic, accidents, weather, control our beyond nces circumsta due to unavoidable time delays. etc.) and cannot be held liable for a hidden medical problem Occasionally, grooming can expose . can occur during or after grooming or aggravate a current one. This your permission to request we pet, In the best interest of your t should it become necessary. obtain immediate veterinary treatmen

to obtain n to this grooming establishment

I hereby grant permissio for my pet at my expense. emergency veterinary treatment

Owner Name Signature

leigh.com

ns, Inc. • 717.691.3388 • www.bark

#VR-2 © 2017 Barkleigh Productio

Date

Because we care about your pet’s safety and well #MP-2 2016 Barkleigh Productions, Inc. • 717.691.3388 being,©we want to assure you that every effort will be • www.barkleigh.com made to make your pet’s visit as pleasant as possible.

Cats are creatures of habit and when exposed to a new environment they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all procedures will stop and you will be notified immediately.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense. Also, realizing that cats have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Pet Name Signature

for 2018

I hereby grant permission to this grooming establishment to utilize proper restraints for the health and safety of my pet and my grooming service provider during today’s grooming service. I understand and agree that if the grooming establishm ent deems it unsafe or unhealthy to continue for the pet or the groomer, the grooming establishment will end today’s service and I will be responsible for any services rendered.

Owner Name

Signature

Signature

#SF-2 © 2018 Barkleigh Productio

ns, Inc. • 717.691.3388 • www.bark

Hard–backed pads with 50 tear–away forms per pad.

www.barkleighstore.com

NEW

Because we care about your pet’s safety, we want to assure you that every precautio #SP-2 © 2016 Barkleigh Productio n will be taken to provide ns, Inc. • 717.691.3388 • www.bark a safe and stress–free grooming experience for your leigh.com pet. Due to the intimate nature of the grooming process, or a pet’s tolerance level for stress, strangers, or handling, some pets can become anxious or reactive during the grooming service.

If we determine that continuing the grooming service would present a threat to your dog’s emotional or physical health, and/or the safety of groomer completing the service, we will discontinue today’s service and contact you immediate ly.

We will take every precaution necessary to complete the grooming service safely and humanely including the proper use of common industry safety equipment such as grooming loops, muzzles, and restraints.

Owner Name

#FR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

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Your Pet is IMPORTANT to Us!

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AL LA CA RT E

FRI DAY semi na rs

Getting it Done with the

Grooming Professors

by Chris Pawlosky and Judy Hudson

In this four hour course with the Grooming Professors, you’ll learn everything needed to prepare and groom a dog impeccability, how to apply basic grooming techniques and explore tools, which include clippers, blades, shears, bathing systems, driers and much more.

Skin Care for the Everyday Groomer (9 – 10 AM) Chris and Judy will share secrets that will lead you to the perfect groom and talk about the science of the skin. This information will help you make better decisions when using and choosing techniques and products. Topics include the science of canine skin, bathing and better customer care.

Capture the Perfect Breed Profile (2 – 3 PM) What does the breed standard mean to you as a pet groomer? This is a walk through the process which will help you create the ideal image on any dog using its structure. In this same session we will also utilize different breed standards to refine your skills even further, and demonstrate scissoring, universal combs and many other helpful products and techniques.

Coat Care Using the Latest Grooming Tools (11 AM – 12 PM) You will be learning proper coat maintenance techniques and drying the coat to maximize your finish and coat condition. Whether it’s the proper tools a client needs to maintain their pet between grooms, hand stripping or a shed control program, there are many ways you can truly benefit the pet’s coat and make money at the same time.

Everyday Pet Styling (4 – 5 PM) Chris and Judy will walk you through many time-saving grooming techniques and call out some consistencies between different designer breed grooms. They will also provide a number of tips and trick to change your everyday grooms. The goal is to create the best product in the shortest amount of time with the easiest processes.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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AL LA CA RT E

FRI DAY semi na rs

by Khris Berry Business ownership and management can be a daunting venture for any pet professional. This series will teach you to care for your business by addressing common issues, offering valuable insight, and provide thought–provoking discussion about what it takes to operate a Pet Service Business in 2018. Each hour is a stand–alone seminar addressing a core area of business ownership. Get answers to your greatest challenges and leave feeling ready to focus on your Pet Business!

Employee Care & Keeping (9 – 10 AM) Hire, Train, Motivate. Finding, cultivating, and hiring employees is an obstacle faced by many Grooming Salon owners and managers. This hour–long seminar will help you learn how to find, maintain, and manage employees. From paycheck to performance, from handbook to contracts, common pitfalls and questions will be addressed.

Animal Care & Keeping (11 AM – 12 PM) As a pet professional, creating a safe environment for animals is a cornerstone of your business. We will identify safe practices, learn to reduce pet stress, injuries, and illness all in one focused setting. Learn to write and implement Animal Advocacy plans and create your own safety protocol.

Financial Care & Keeping (2 – 3 PM) Whether taking care of your financial future or that of your employees, addressing the health of your business financials is critical for success. This hour–long seminar will allow you to workshop on selecting financial providers, build budgets, examine expenses and ratios, and safeguard income.

Facility Care & Keeping (4 – 5 PM) Whether you are mobile or land–based, you will learn to apply employee, customer, and animal friendly designs to your facility. Existing facilities can rethink and rejuvenate their work space; new facilities can learn to incorporate modern design elements that are people and pet friendly. Real–life information such as maintenance schedules, tenant/landlord relationships, and the bare necessities of business are among the topics discussed.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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AL LA CA RT E

FRI DAY semi na rs

Mobile Grooming

Boot Camp

by Gina Sutton & Patsy Tallant In this fun and interactive mobile boot camp day–long seminar, you’ll learn the three key secrets of the trade to make your business operate smoothly, reduce stress and increase your bottom line. If you are considering mobile or already mobile, don’t miss this seminar.

Train Your Dragon, I Mean Client! (9 – 10 AM) Establishing rapport with your clients is job/goal/ requirement number one in the mobile grooming business. Attending this seminar will provide you the tools and techniques to deal with even the toughest of clients in a positive, professional manner. We will show you how to establish company policy that is effective in dealing with rescheduling, no shows, difficult pets, pricing issues, and how and when to raise prices. You will be able to transform your customers into loyal clients who truly appreciate and value what you do.

Mobile Routing Simplified (11 AM – 12 PM) Do you feel like you are going in circles and chasing your tail at times? Join this interactive seminar to understand how to schedule and route effectively to reduce stress for you and your client, lower your operating costs and increase your income. Patsy will share with you her proven techniques and tips to resolve difficult routing issues and frustrating clients. YES, MOBILE GROOMING CAN BE SIMPLIFIED!

Mobile Grooming Uh–Ohs (2 – 3 PM) “What if” is a big question in the mobile grooming world. Flat tires, frozen pipes, extreme heat, generator break down and many more uh-ohs can hurt your bottom line. Those uh-ohs can add up to scheduling issues, upset clients and loss of income. Come learn how to avoid the pitfalls that cost you time and money.

Gina will give you techniques and tips to avoid common issues with mobile grooming.

The Business End of It All…And It’s Not the Dog’s Tail! (4 – 5 PM) Face it, we are artists in heart, mind and soul. This can sometimes equate to trouble when it comes to record keeping and tax time. Patsy will show you how all that desk paperwork or data entry can increase your income. Learn how to manage your income and expenses to insure stability within your company. Learn how to create a budget and stick to it. Patsy will show you the simplest way to navigate the ins and outs of record keeping without the stress, leaving you more time to do what you love—be an artist.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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FRI DAY semi na rs

AL LA CARTE

Healthy from the Inside Out: Let’s Replace Myths with

SCIENCE

by Dr. Cliff Faver

Nutrition: How Does That Effect My Job? (9 – 10 AM) How much does nutrition play in the health of the skin? You might be surprised!

Come and learn more about the diets we feed and what you may want to consider in choosing and recommending a diet. How much can we trust labels and what do we need to know about the dog food industry?

Allergies: Facts and Myths (11 – 12 PM) Join Dr. Faver as he explores the facts and myths of what we know about skin allergies. Come prepared to rethink some of the common beliefs you may have! You’ll leave knowing only the facts that you need to confidently answer client questions and to treat skin allergies in your salon.

Myths of the Product Search (2 – 3 PM) Confused about what products to use? How do you pick? Could my products or what I am doing actually be causing some of these skin issues? We will cover the science of what the skin and hair needs and some common sense methods of evaluating products. Let us take the some of the guess work out and put the “why” in choosing products. Let’s make the goal of healthy hair and skin more than just clean.

To Shave or Not to Shave? (4 – 5 PM) What does the science tell us as to shave or not to shave? Why do our clients insist that we shave? What should we tell our client when they ask? This seminar will address all those hard questions that groomers face on a daily basis on this subject from a scientific perspective.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees.

Program includes Trade show on Friday, Saturday and Sunday.

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Register online at

www.GroomExpo.com • Groom Expo 2018

AL LA CARTE

FRI DAY semi na rs

Dye Work for Clients

by Angela Kumpe, Adriane Pope & Lori Craig This day–long class is all about dye work in the salon; time management, containing the mess, pricing, and procedure. Have you wanted to add color as a service in your salon, or tried coloring and thought it was too messy, too time consuming, or thought that customers just wouldn’t pay extra for it? Angela and Adriane will show you how to add coloring to your services without a mess or spending all day on a simple dye job. They will tell you what you need to get started and where to get it. They will also tell you how to market color to clients, price your coloring services, and manage time for color jobs. During the class they will explore a large variety of coloring products and show you many useful tips for everyday coloring. Angela and Adriane will prove their theories and techniques to you by demonstrating multiple dye jobs on multiple dogs in the classroom including application and rinsing techniques.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees.

Program includes Trade show on Friday, Saturday and Sunday.

DROP COAT SERIES Speed Tricks on Drop Coats

by Diane Betelak (9 – 10 AM) For many salons, Drop Coats are the basis of our grooming business. We need to be able to turn out a trim that looks great in a reasonable time frame so we can get more clients in. Learn the tricks to keeping these wonderful dogs in trims that accentuate their good points and hide their flaws. Diane will be using blades, snap-on attachments, scissors, thinning shears and other tools to keep the integrity of the coat, but to get it off fast!

Great Grooming on DropCoated Breeds (11 – 12 PM)

by Jay Scruggs We see more drop coats in our shop than almost any other coat type. Each drop coat has a different texture. No more using scissors on a drop coat! In this demonstration, Jay will show how to get a more natural look by using snap-on combs and thinning shears.

Whether you groom Lhasas, Malteses, Yorkies, or Shih-Tzus, this demo will help you achieve better results with the use of new tools and the right pair of thinners.

He will discuss how thinning shears help

as a key part of a groomer’s toolbox. Jay will also discuss which thinning shears to use on different coat types. This pet trim will be short yet stylish while still leaving a natural finish.

Scissor Over Comb Technique: The Jonathan David Way!

by Jonathan David (2 – 3 PM) This session will be a demonstration of technical skills using shears. Jonathan will demonstrate his well-known thinning shear "Scissor Over Comb Technique". He will also demonstrate straight and curved shears for scissoring curly coats and how to add contouring to your grooming for added style and flair.

Dealing with the Drop Coated Breeds by Sue Zecco (4 – 5 PM)

Sue will demonstrate layered trims on a Shih Tzu that will work for most drop coated breeds. Snap-on combs and thinning shears are a must for this demo.

She will review a variety of head styles to make the thick or fine coated dogs look adorable. Sue will discuss trims to fit every owner’s lifestyle.

This Day-Long program is included in the VIP, DoIt-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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FRI DAY semi na rs

AL LA CARTE

So You Think You’re a

Cat Groomer?

by Lynn Paolillo

There is so much more to cat grooming than just nail trims and a quick shave down! Join NCGI Certifier and Certified Feline Master Groomer, Lynn Paolillo in this 4-part seminar series to see how much you really know about cats. Dive into the world of feline expertise and get serious about cat grooming. This class will include handouts and culminate with an extensive handling techniques live demonstration.

Before Grooming the Cat (9 – 10 AM) A successful cat groomer is a problem solver. Every cat grooming appointment must be tweaked in order to ensure a safe and low-stress experience. In this seminar, Lynn will walk you through the initial client interview, what questions to ask, what to do about red flags and how to adapt the grooming process before you have even taken the cat out of the carrier.

How Well Do You Know Cats? Part 1 (11 AM – 12 PM) Did you know that the cat’s breed and even color can affect its behavior, coat texture and even grooming needs?

Plus, every groomer should be knowledgeable in common illnesses and conditions that affect cats. During this seminar, Lynn will cover breeds, color terminology and common health concerns to help you establish yourself as a cat expert!

How Well Do You Know Cats? Part 2 (2 – 3 PM) It is common for groomers to consider cats “unpredictable.” They have sharp nails, sharp teeth and can do a lot of damage very quickly. In order to keep both you and the cat safe during the grooming process, you will need to become a cat detective! Join Lynn

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in this lecture to learn about feline temperaments and body language so you can decode cats like a pro!

Handling Techniques for Cat Grooming (4 – 5 PM) Cats can be tricky to work with, and what happens if you groom by yourself, or your assistant calls out at the last minute? Learn about working with a cat’s body style, anatomy, and behaviors in order to choose the appropriate handling techniques and grooming services for each cat, and how to execute these techniques by yourself. This lecture includes a live demonstration.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees.

Program includes Trade show on Friday, Saturday and Sunday.

Don’t wait! Register Online NOW at GroomExpo.com

www.GroomExpo.com • Groom Expo 2018

AL LA CARTE

F R I DAY E V E N I NG semi na rs

FRIDAY EVENING SEMINARS Hire the “Right Fit” Employee

Every Time

by Amy Castro

In the fairy tale “The Frog Prince,” a frog is turned into a prince when he finds his perfect match. Unfortunately, most people who hire employees find that the fairy tale is reversed.

They meet a seemingly perfect person

at the interview, but a frog shows up on the first day of the job and they’re left wondering, “What happened to the person I hired?” In this interactive and information–packed workshop, Communication Expert, Amy Castro will share the key steps you need to take to find the “right fit” employee every time you hire. You will learn: The biggest mistakes people make that cause them to attract the wrong people, interview questions you should STOP using, how to develop “right fit” questions for every position, and more!

all about bathing systems & hv dryers

by Dave Campanella Having trouble determining which shampoo bather system and methods will work best for you and your business? In the first hour of this two–part seminar, you’ll learn the science and workflow process behind each of today’s most popular systems. Discover how to get the most from each system along with many proven tips that will save you time, money and aggravation.

In the second hour, you’ll discover what really matters for enhanced dryer performance. This seminar provides a complete understanding of the “Drying Process” backed by science and proven secrets of the trade, as well as what to look for in a new dryer and simple maintenance tips. This two–part seminar is a fresh perspective and “must see” for any salon owner, mobile business or start–up!

just Heads

by Cheryl Purcell Anyone can do a #7 all over a pet but if you know how to make a cute head, clients are overjoyed. Learn how to groom the heads on multiple breeds in this seminar. Cheryl will teach you her techniques on achieving that WOW factor no matter what length the body is trimmed in. There will be a slide show with videos clips and a live demo.

Asian Fusion with Yuna

by Yuna Liang Join award winning Chinese Wahl ambassador Yuna Liang in this exciting demo on Asian Fusion grooming. Yuna is the CEO and founder of Yuna Grooming School in Taiwan and she wants to share her secrets here in the US. Yuna will go over tools and tips to achieving the Asian Fusion look for your clients in no time at all. She is excited to demonstrate for the first time at Groom Expo so you won’t want to miss this!

These evening programs are two hours long and are included in the VIP, Do-It-All,Thurs./Fri., and Fri./Sat. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2018

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All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SAT U RDAY SEMI NA RS

SATURDAY SEMINARS The Rosetta Bone: Decoding Canine Social Dynamics —Khris Berry By reducing our language of interaction and learning to decode canine social language in a systematical and numerical manner, we can begin to understand our canine partners on a universal level. This one–hour class is a guide to understanding the language of canine social behavior, how it relates to you as a pet professional, and how to apply it to connect more deeply and communicate more clearly with the dogs around you.

A Groomer’s Guide to Working & Herding Group Dogs —Jennifer Bishop–Jenkins How did Working and Herding Group dogs contribute to the development of modern human economic systems? What grooming techniques are right for these large, intelligent dogs with the natural, often heavy coats? Their grooms and coat types are diverse, far beyond their “Bath/Brush” only stereotype. This session will reveal the origin of all 7 groups of dog breeds, with special focus on the Working and Herding group dogs, and will help any groomer, from beginner to master, categorize coat types and learn the best strategies to groom each type. Learn what grooming tools and techniques are best suited for each coat type. This workshop will describe, breed by breed, the specific grooming needs of all the breeds and coat types in these two groups, while addressing the controversy and explaining the correct care of the 30

most common and natural of all dog coat types: the double coat.

Customer Service Survival Skills —Amy Castro Do you ever feel like you’d rather wrestle a feral cat or a wrangle a fear– aggressive dog than deal with a cranky, caustic, or complaining customer?

Dealing with our human customers can challenge the communication skills and patience of even the nicest people. In this fun and interactive program, Communication Expert, Amy Castro will show you how to not only survive, but to thrive in your daily interactions with even the most difficult customers. You will learn how to project a positive and professional image in every interaction, to avoid trigger words that just fire customers up, to handle objections with grace, and you’ll walk away with a 5–step, problem–solving conversation that can be applied to any customer problem or complaint.

Quick & Trendy Poodle Pet Trim —Jonathan David A great haircut is your best advertisement, but who has time to be a perfectionist? You do! A stylish Poodle pet trim isn’t as time consuming as you think with the help of snap on combs, quality shears, and some time saving tips! Poodles are one of America’s most popular breeds and every groomer sees plenty of them, but often owners think a great Poodle trim is too much maintenance. Jonathan will show you how to give a great haircut that’s a walking

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billboard of your work without too much time on your part and too much maintenance for your customers.

Model Dog Madness —Angela Kumpe Model dogs are the latest fad that has groomers of all levels intrigued. They can be used to learn and improve breed profile trims as well as practice freestyle and creative grooming. In this one–hour class Angela will show you several ways you can trim your new model dog and will also tell you how you can use these to advertise, train, and further your grooming skills.

Air Cleaning 101: Creating Safer, Healthier Grooming Environments —Annette Uda Upper respiratory infections in dogs and cats, such as dog flu, canine cough and feline upper respiratory infections can spread in an instant.

Grooming environments are particularly susceptible to infectious diseases living in the air thanks to bathing and the high humidity levels created, as well as the constant dander shedding from clipping and brushing. If you care about a clean and healthy business, but you are not cleaning your air, this session is for you! We’ll discuss the way infectious diseases are spread, how pathogens stay in the air, and the science–backed steps you can take to create an even healthier environment for you and your clients by cleaning the air.

www.GroomExpo.com • Groom Expo 2018

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SAT U RDAY SEMI NA RS

SATURDAY SEMINARS The Science of Scent: How Fragrances Are Used in Grooming Products —Dr. Dale Sanson When we use shampoos or conditioners should we worry about the fragrances used in our grooming products? You may have not known that the fragrances in our own personal care products as well as in the grooming products we use on pets can either be naturally harvested from flowers, mosses, barks, etc. or can be synthetic.

The Fragrance Wheel will be discussed and how it is used by Fragrance Houses to put desirable fragrances in your pets’ products.

Fragrance “Notes” will be discussed and some popular fragrances used in grooming products will be broken down into individual Top, Middle and Bottom Notes. A real fragrance blend will be broken down during an on–site odor evaluation.

The German Trim —Judy Hudson Learn some great techniques to dress up this often–overlooked trim in our salons. This adorable trim is great for Poodles that hate their feet trimmed and for owners looking for a mustache and beard.

Cindy Knows Mobile! —Cindy Oliver Come join Cindy for a fun, informative hour about mobile grooming! See how her long–running mobile businesses has been successful and how yours can be too! Listen to tips, experiences, funny stories, and more. If you’re just getting into mobile grooming or are a seasoned Authorized dealers:

25 Things Every New Groomer Should Know —Barb Hoover If you’re new to grooming or even have been doing it for years, you’re sure to learn something new in this class where Barb will share some insider secrets to help you out in various situations that may arise. From Register online at

www.cherrybrook.com

www.groomerspro.com

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Everything You Need to Know (and get) for Successful Cat Grooming —Danelle German Find out what you need to buy, what you need to know, and what kind of space you should create to have the most successful cat grooming experiences.

Whether you are currently grooming cats or you are just starting out (or even just thinking about it!), save yourself the time, money, and hard lessons (sometimes with blood involved) by learning from someone else’s mistakes. With nearly two decades of feline–exclusive grooming behind her plus some big wins in the show ring, Danelle has answers, tips, tricks and more to help you get a head start no matter where you are. Live demonstrations on a cat are included!

mobile groomer, this class is for you!

equipment maintenance to how to deal with disgruntled customers, this class will help you be prepared for all the expected and unexpected things that can arise in a grooming salon.

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Terrific Terriers… Sue’s Way! —Sue Zecco “You can achieve a natural look on a terrier without hand stripping,” says Sue, “that every discriminating pet owner will love.” Sue will demo her winning techniques on achieving the correct lines on terriers using clippers that will offer a natural look on a pet trim. Sue will also discuss the difference in terrier heads.

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BARKLEIGH HONORS Grooming Industry Awards Categories Blog of the Year

Up and Coming Speaker of the Year

Groomer of the Year

Groomer Website or Facebook Page of the Year

Humanitarian of the Year

Creative Groomer of the Year

Speaker of the Year

Vendor of the Year

Contribution to the Industry Congeniality Award

Up and Coming Groomer of the Year Grooming Judge of the Year

Video of the Year

Book of the Year

Writer of the Year

New Product of the Year

Lifetime Achievement Award

SATURDAY NIGHT - AZTEC ROOM Must have ticket to attend

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SAT U RDAY SEMI NA RS

SATURDAY SEMINARS Super Styling Heads —Jay Scruggs First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this informative seminar, Jay will take you through the grooming steps of different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog.

8 Key Things You Must Do Well on Facebook to Grow Your Grooming Business —Bella Vasta Have you ever been frustrated by not getting leads for new customers like you want? Wish you knew how to make Facebook not suck all of your time? You won’t want to miss this! Bella Vasta will share practical key systems you can put in place that will help you maximize the results you can get using the powerful place of Facebook to get more phone calls, messages and positive branding for your grooming business.

and health of those pets in need. You will also learn tips for client education, at–home care, and you will be equipped with information on the cleaning and care of infected ears as well as shampoo therapy for calming irritated skin.

Reducing Stress in Grooming: Introductions Count —Terrie Hayward In the first hour of this series, we’ll cover the importance of first impressions and how to make them count. Terrie will explain the concepts of desensitization and counter conditioning, talk about the importance of properly identifying body language and discuss choosing the

appropriate environment to set everyone up for success.

Creative Grooming for Your Salon —Cindy Oliver Come join top Creative competitor, Cindy Oliver for a fun filled, live demo seminar on creative grooming! She will cover creative techniques you can implement in your salon to wow your everyday clients. Some of the topics covered will be temporary and permanent color, airbrushing, and detailing. So, if you’re just dipping your toes into creative, thinking about competing, or anything in between—you won’t want to miss this class!

Enzymes vs Antibiotics: Alternatives for Problematic Skin & Ears —Jennifer Greene Offer relief for those pets suffering from allergic skin or painful infections of the ears and skin. In this session, you will learn the difference between enzymes and antibiotics and how to easily incorporate enzyme–based products in your service to improve the comfort Register online at

www.GroomExpo.com • Groom Expo 2018

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All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SAT U RDAY SEMI NA RS

SATURDAY SEMINARS Grooming Double Coated Breeds —Chris Pawlosky This is a must see for beginner groomers or bathers/brushers that finish double coated breeds. Chris will walk you through the procedures that will help you create the ideal image on any double coated fluffy in record time. This session will demonstrate many helpful products and techniques to make those customers with double coated breeds with extreme shedding come back again and again.

6 Tactics You Must Do to Network Your Pet Business —Bella Vasta Come join the excitement and brain explosions as Bella bursts with 6 tactics that you can do as soon as you arrive home to get all the clients and community contacts you ever wanted.

Bella will show you all the different ways to network, give you actual scripts you can use and tactics that hundreds of pet professionals have proven to work. Some ideas might seem off the wall, and others you might not have ever considered. Rest assured, you will leave feeling excited, challenged, and enlightened while learning how to be the talk of your town and other business owners rolling over to work with you and your business.

How to Find & Keep Great Groomers —Melissa Verplank Staffing your grooming department can be a huge challenge. Melissa knows. She’s been there countless times herself. Over the years, she has learned what it takes to find great 34

groomers—and keep them. In this session, Melissa shares her secrets to recruiting talent; talent who wants to grow their own skills and see the company succeed. She’ll talk about what to look for when hiring and ideas on how you can encourage personal growth within your team. Plus, she will discuss a unique compensation plan when it comes to paying your grooming team.

Melissa’s methods are time–tested and proven. When used correctly, they ensure longevity and job satisfaction.

These two areas are important when it comes to growth, profitability and a smooth–running grooming operation.

Perfect Bichon Head —Olga Zabelinskaya Trying to achieve the perfect Bichon head is something every groomer strives to do. Olga quickly became one of the most well–known and respected for her achievements with Bichon Frises. In this seminar Olga will share her tips to make your Bichon heads perfect every time with easy to follow guidelines. Lots of common mistakes are made when it comes to this breed’s profile and trying to correct those after the hair is gone can be a nightmare.

Let Olga show you how to avoid these mistakes and make your next Bichon competition ready.

Sporting Dog Grooming Techniques —Michell Evans There are multiple techniques applied to Sporting breeds. In this demo Michell Evans—The Grooming Tutor will

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explain how to properly work the short double coat on the jacket and how to achieve natural looking furnishings. She will discuss bathing and drying the coat as well as demonstrate how to rake, card, thin and trim the coat. The techniques learned in this class can be applied to many breeds in the Sporting group as well as many breeds in other groups.

Join Michell to learn the difference between shaving the back coat and working the back coat!

Buyer Beware: Where Are My Shears? —Dara Forleo Have you ever had the feeling that selection of shears, thinners and chunkers were so overwhelming you could not decide between them? Dara will talk style, steel and edge, and how to shop for your perfect set. Bring your shears, they can tell you a story!

Pricing Your Way to Profit with Cat Grooming —Danelle German We all want to be profitable in our businesses. Pricing structures, special fees, add–on services, and marketing all lend a hand in the effort to increase profits, especially when it comes to cat grooming and the lack of nearby, direct competition. During this lecture, you will discover ways to grow a business by making it more efficient so that you can put more money in your own pocket at the end of the day.

Danelle will share with you the very things she has used over the years to turn negligent, irregular cat owners into 4–6 week forever fabulous clients!

www.GroomExpo.com • Groom Expo 2018

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SAT U RDAY SEMI NA RS

SATURDAY SEMINARS Reducing Stress in Grooming: Collaboration with Caregivers —Terrie Hayward In this hour we will discuss how to set yourself up as a resource and expert.

From building a small shop course to expanding your reach, you will learn how to use your knowledge to work towards client compliance.

House–Call Grooming: You Do WHAT in People’s Homes?

—Laura Hearn Want to go mobile but don’t have the funds for a grooming vehicle yet?

Laura shows you how to still be a mobile groomer by actually grooming the pet inside the client’s home. We’ll cover business expenses, equipment needed, hair containment, safety concerns, and setting prices. Learn a bit more about this niche way of mobile grooming!

Snap–On Comb Techniques —Jodi Murphy Using snap on combs will save you so much time from unnecessary scissoring. These combs can wreak havoc on your trims if they are not used properly.

Jodi will demonstrate different tech-

niques that will help you get your dogs done in a timely manner. Learn when to use a blade as opposed to using a comb attachment and how coat texture will help you decide which tool to use.

Leader of the Pack —Cheryl Purcell Learn how to be the pack leader of your salon—and not just with the dogs. You need to be the pack leader of your employees and clients, too. Cheryl will teach you how to be an effective alpha without having to face a challenge at every turn.

Groomer Sales Slips Make more money without raising your prices!

With space for all the little extras you haven’t been charging for, the Groomer Sales Slip includes space for groomer’s name, skin treatment, next appointment, bows, medicated shampoo, tangling, bad behavior, and more!

AVAILABLE IN PACKS

OF 100, 500, or 1000!

Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com • (717) 691-3388

Register online at

www.GroomExpo.com • Groom Expo 2018

35

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SUNDAY SEMI NA RS

SUNDAY SEMINARS Let’s Groom the Schnauzer —Diane Betelak The Schnauzer is one of the most popular of the terrier breeds. Knowing just how to apply lines to the signature pet is something that Diane knows very well. Diane will show you how to use clipper and blades to get a beautiful natural finish that looks almost handstripped. Your clients will love it.

how she finds and what she looks for in a design. Then how she puts in that design.

She explains and answers questions about everything from how she finds her attire and dresses, to questions about runway and grooming. This class is great for anyone wanting to add this unique niche to their salon offerings. It’s a must for anyone thinking about competing in an abstract creative runway competition.

The 3 Biggest Mistakes Groomers Make When Grooming Cats (and How NOT to Make Them!)

—Danelle German After decades of teaching others how to safely and quickly groom cats to a fabulous finish, Danelle has witnessed many of the same mistakes being made over and over again. These mistakes often lead to dangerous situations, incomplete grooms, unsatisfactory results, and other undesirable outcomes.

And each of these mistakes is completely avoidable! During this seminar you will discover what the most common mistakes are that are made by groomers and, more importantly, how to avoid each of them.

Thinning Shears... The Wow Factor!

—Jodi Murphy Your trims just are not quite finished unless you pulled out your thinning shears. If you hesitate to use thinning shears or you just don’t seem comfortable with them then this demonstration by world renown, National Certified Master Groomer, Jodi Murphy, is a must see. Jodi will help take the confusion out of thinning shears by explaining the teeth configuration. She will demonstrate her award-winning techniques that will transform your trims from nice to fabulous!

Abstract Creative Runway: From Clippers to Catwalk —Kelly Knight With all of her wins, and being the first abstract creative groomer to make the cover of Groomer to Groomer, Kelly Knight has become the belle of creative runway competitions. Kelly will demonstrate the entire process, from concept to completion. She will explain 36

Harmony in the Grooming Shop —Mary Oquendo Over stimulation of pets in a grooming shop can turn even the nicest of pets into Cujo. Mary will answer the common question of ‘What can grooming shops do to easily reduce the stimuli to minimize the effects of normal day-to-day operations?’ The benefits of this workshop will not only augment the well-being of the pets in your care, but will extend to the groomers as well!

Register online at

How to Establish Grooming Prices for Your Salon —Melissa Verplank Setting your grooming prices can be a challenge. How do you know if you are charging enough or giving your services away? How do you create a consistent pricing system? In this lesson, Melissa will cover many of her long-time pricing methods. But she’ll also dig in deeper, helping you look at YOUR situation. Bring a calculator and a pencil to this talk! She will guide you through those mysterious areas and assist you in setting prices that are right for YOUR situation.

Faster, Better, Lower Cost Baths with Shampoo Dispensing Systems —Dan Williams All the way from the simplest to most complicated systems, each of the primary types of shampoo dispensing systems will be reviewed with respect to “Pros and Cons”. This includes gallon hand pump, 32oz mixing bottle, open tub sump pump, compressed air tank, venturi type gallon draw, and diaphragm pump reservoir type systems. Each of these systems offers unique benefits that relate to a faster, better, lower cost bath. Maintenance and care for each type of system will be discussed.

This presentation helps shop owners finalize their shampoo dispensing system decision and also enables pet groomers to have the confidence to dig deeper into the shampoo system that they are considering recommending or investing in.

www.GroomExpo.com • Groom Expo 2018

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SUNDAY SEMI NA RS

SUNDAY SEMINARS Say This, Not That —Khris Berry Ever wonder what you could have or should have said in common pet grooming situations? This is a comical (and occasionally serious) approach to real life salon situations. Grab a notebook and leave equipped with responses to comments such as “I don’t want my dog to look like...”, “He’s a rescue”, “I don’t like this haircut”, “But they are cheaper down the street”, “I need a discount because I have 4 dogs”, and so many more. This fast paced and action-packed hour promises to entertain and enlighten you!

Contest Ring Tips for the Salon —Nadia Bongelli Learn tips and tricks from the grooming contest ring that you can apply in the salon. Impress your clients with these techniques that are practical for our day to day grooming that will bring out the best in every pet! It’s not just a “puppy cut” anymore!

Reducing Stress in Grooming: Tools of the Trade —Terrie Hayward In this session, we’ll be talking about tools of the trade and just how

we can go about helping animals to feel more comfortable with clippers, the groomers helper, and the dryer. We will discuss the concept of splitting vs lumping behavior and talk about why it matters so much!

Bichon Profiles Made Easy —Shannon Moore Join Shannon for a quick and easy approach to setting a correct pattern on a Bichon. Whether it’s a show trim or a pet trim, keep your Bichons looking the way they are supposed to!

and daycare

EXPO

November

5-8, 2018 HERSHEY LODGE & CONVENTION CENTER HERSHEY, PA www.PetBoardingexpo.com

Register online at

www.GroomExpo.com • Groom Expo 2018

37

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SUNDAY SEMI NA RS

SUNDAY SEMINARS Groomer Health & Safety —Kelly Muniz As groomers, we look after the pets we groom with the utmost care.

But do you look after yourself with

that same care? In this seminar you will learn ways to protect your health and prolong your grooming career.

Kelly will discuss the health concerns involved with grooming and the steps

IF SOMEONE TOLD YOU THAT

OF THE TOP 100

*

SHOW DOGS EAT THE SAME

BRAND OF FOOD Would you ask what it is?

HELPS KEEP SKIN & COAT IN EXCELLENT CONDITION

HELPS MAINTAIN IDEAL BODY CONDITION

SUPPORTS IMMUNE SYSTEM DURING TRAVEL & COMPETITION

proplansport.com SOLD EXCLUSIVELY AT PET SPECIALTY RETAILERS *AKC Top DogsSM All Breed Competition through December 31, 2016.

The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

Purina trademarks are owned by Société des Produits Nestlé S.A. Printed in USA.

38

Register online at

you can take to keep yourself safe and healthy. This course will go over a multitude of topics regarding health and safety in the salon atmosphere, including: Associated Health Risks, Eye Protection, Ear Protection, and Respiratory Protection.

Long Legged Terrier —Chris Pawlosky Let’s compare similarities of the Long Legged Terrier. Each of these dogs are similar in head and body structure, they are just thicker or thinner, wider or narrower, taller or shorter. Chris will show you some short cuts to create the ideal image. She will be demonstrating hand stripping, breed profiles, carding, tools and products, all to satisfy your customers.

Mobile Grooming Routing & Scheduling Simplified —Gina Sutton & Patsy Tallant This is a comprehensive seminar to show you how to define a service area that produces an excellent profit.

Learn effective routing techniques to reduce your travel time and gain more clients in your service areas. Patsy and Gina will show you effective scheduling techniques to improve your bottom line, reduce fuel and maintenance costs.

Learn how to eliminate cancellations, no shows and the people who always try to reschedule. This informative seminar will amaze you with simple techniques that actually work to improve your client relationship, reduce your stress and double your income!

www.GroomExpo.com • Groom Expo 2018

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

SUNDAY SEMI NA RS

SUNDAY SEMINARS How to Transform Your Salon Into a Tranquil Spa Atmosphere —Malissa Diener In this lecture we will section the grooming salon and mobile unit into four equal parts; the front/reception area, the grooming area, the bathing area and the kennel or pet containment area. With each cross section you will learn how to transform each space into a calming and nurturing atmosphere, showcasing Chronotherapy; the use of color, Feng Shui energy flow, Aromatherapy; science of scent and Music Therapy; using sound.

There will also be a strong emphasis on D.I.Y., recycling and how making changes do not need to be expensive to achieve.

Difficult Dogs: Exploring the Reasons Why —Barb Hoover Fido is great for all parts of the grooming routine except for his nails.

Fluffy throws a fit getting her face washed. Benji will not stand up. Sound familiar? Barb explores the reasons why and what can be done to make grooming a more cooperative effort and ways to work a dog through his issues for a better grooming experience.

Techniques of A Scissor Wizard —Julie Pantages In this seminar, Julie will go over tips and tricks that will help you get that perfect velvet finish that you see in the contest ring. She will start with the basics of proper prep work and then work on scissoring techniques that will give you a beautiful finish even on softer coats.

Put Yourself in the

VIP Seat!

Client Forms & Waivers for Your Salon —Mary Oquendo The health of your grooming business depends on enforced policies and procedures. This seminar will cover the needed waivers and forms including; veterinarian, CPR, matt, and senior pet So, You Want to Teach —Dara Forleo releases, needed client information, Laws vary state by state, but postsecondary career schools must be licensed Terms of service, flea and tick policy, and emergency guardianship.

SEE PACKAGES DETAILS ON PG 59 to comply with federal regulations. This is a crash course in how to get licensed in your state properly, how to write curriculum, addressing tuition, making sure you are in compliance with state and looking for groomers federal regulations for certificate and perfect training for the perfect personality diploma training.

stop

Reducing Stress in Grooming: The Human Half —Terrie Hayward During the last part, we will talk about why language matters and how it can help to work with people. We’ll move from feeling fatigued to mutually motivated and Terrie will show you how some additional understanding and knowledge about working with people can produce calmer, more productive interactions.

Register online at

Paragon’s Distance Learning Program, designed by Melissa Verplank, teaches core grooming skills to your perfect candidate via our Online Learning System. Our goal is the same as your goal: get them productive fast!

Visit paragonpetschool.com to find out more.

www.GroomExpo.com • Groom Expo 2018

39

Speakers & Judges

40

KHRIS BERRY

DIANE BETELAK

JENNIFER BISHOPJENKINS

NADIA BONGELLI

DAVE CAMPANELLA

AMY CASTRO

LORI CRAIG

STEVE DALE

JONATHAN DAVID

MALISSA DIENER

TERI DIMARINO

MICHELL EVANS

DR. CLIFF FAVER

DARA FORLEO

DANELLE GERMAN

JENNIFER GREENE

TERRIE HAYWARD

LAURA HEARN

BARB HOOVER

JUDY HUDSON

Register online at

www.GroomExpo.com • Groom Expo 2018

Speakers & Judges

NICOLE KALLISH

KELLY KNIGHT

ANGELA KUMPE

SHANNON MOORE

KELLY MUNIZ

MACKENSIE MURPHY

JODI MURPHY, NCMG, MPS

EMILY MYATT

CINDY OLIVER

DAWN OMBOY

MARY OQUENDO

JULIE PANTAGES

LYNN PAOLILLO

CHRIS PAWLOSKY

JILL PIPINO

ADRIAN POPE

DR. KATHERINE PRIMM

CHERYL PURCELL

VICTOR ROSADO

DR. DALE SANSON

Register online at

www.GroomExpo.com • Groom Expo 2018

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“For decades Barkleigh Productions has been publishing

INNOVATIVE TRADE MAGAZINES FOR THE PET CARE INDUSTRY specifically for grooming and pet boarding professionals. So, it only makes sense that they are now creating a new veterinary magazine that is a blend of practice management, professional development, with a twist of real life medicine. PetVet Magazine is on track to fill

A VOID IN THE VETERINARY TRADE MAGAZINE WORLD.” – Jill Lopez, DVM, MBA

Subscribe Today!

Speakers & Judges

JAY SCRUGGS

SUSAN SHOLAR

GINA SUTTON

PATSY TALLANT

COLIN TAYLOR

ANNETTE UDA

BELLA VASTA

MELISSA VERPLANK

DAN WILLIAMS

BRETT WILSON

YUNA LIANG

OLGA ZABELINSKAYA

SUE ZECCO

Read complete speaker bios online at

www.GroomExpo.com

Register online at

www.GroomExpo.com • Groom Expo 2018

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FRI DAY • SAT U RDAY • SUNDAY

$

COMPET I T IONS

25,000 in Prize Money

2017 BEST IN SHOW WINNER, MICHELLE BREEN

This premier grooming event will take place on Friday and Saturday, when the nation’s best groomers vie for the top positions in this GroomTeam sanctioned competition. Beginner to expert skills will be tested in this world class event.

Huge prize money is being offered in all levels of competition at Groom Expo. Contest sponsors are Conair Pro Pet, 123Pet Software, Wahl, Purina Pro Plan, Andis, Tropiclean, Earthbath, Nature’s Specialties, and E-Z Groom. Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Wire Coated Breed; and Sporting and Salon Freestyle. Sunday will feature the Conair Pro Pet Creative Styling Tournament.

The crowning of the Wahl World Champion will take place during the Saturday Barkleigh Honors Dinner.

The contest will be broken into five tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament.

COMPET I T IONS

SAT U RDAY EVENI NG

Abstract Creative Runway

2017 ABSTRACT CREATIVE RUNWAY FIRST PLACE WINNER, MELINDA BERMUDEZ

Following the Best in Show awards at Groom Expo, groomers will have the opportunity to showcase the beauty in simplicity by entering EZ Groom’s abstract runway competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.

For ALL contest rules and information go to www.GroomExpo.com 44

Register online at

www.GroomExpo.com • Groom Expo 2018

SPECI AL EVENTS

SAT U RDAY EVENI NG

Two Huge Events Saturday Night An elegant dinner begins at 7 PM on Saturday evening followed by Best In Show Awards, Abstract Creative Runway and Barkleigh Honors Awards.

INDUSTRY’S “THE GROOMING INE!” TRADE MAGAZ VOL. 36 ED. 11

• NOVEMBER 2017

WWW. GROO MERTO

GROO MER .COM

Best in Show Awards

GO I NG OU T

ON YO UR

After dinner, the GroomOlympics Best in Show awards will take center stage.

OWN

TH E GR EE N

SID E OF

GROOMING

All the Wahl big bucks will be given away as groomers from the five classes who competed on Friday and Saturday strut their stuff. The winners will be chosen by the judging panel. The Purina Pro–Plan Best All Around Groomer and the GroomOlympics World Champion will be crowned.

Following the Best in Show awards is Saturday evening’s EZ Groom Abstract Runway Competition.

GROOMING

BUSINESS BASICS TH E

GIFTS

OF GROOMING Best in Show Michelle Breen Expo 2017 Champion at Groom on with Chelse a Compt Photo by Anima l Photog

raphy.

BARKLEIGH HONORS

2018

Barkleigh Productions and Groomer to Groomer magazine are excited to present the 8th annual Barkleigh Honors Awards!

These are the grooming industry’s most extensive awards. “Our goal is to recognize the groomers that go above and beyond in their contributions to our industry,” explains Barkleigh president Todd Shelly. “All awards must be substantiated and will not be determined by popularity alone. However, there will be some categories where the top four or five finalists, and ultimately the winner, will be determined by popular vote. Other categories, like Competitor of the Year, will be determined by a point system. This will keep things fun and fresh.”

Preceding the Awards will be the elegant EZ Groom Abstract Creative Runway competition. A special lighted catwalk will be constructed for this event.

Tickets included in Deluxe or VIP seminar package. Dinner tickets must be purchased to attend the Barkleigh Honors Awards and Abstract Creative Runway event. Dinner tickets WILL NOT BE AVAILABLE at the show.

Register online at

www.GroomExpo.com • Groom Expo 2018

45

WEEKEND

COMPET I T IONS

Rescue Round-Up Invitational

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED. 2 • FEBRUARY 2018

WWW. GROOMERTOGROOM ER .COM

COMRA DES WITH THE COMPETITION HELPING

YOUR HANDS YOUR MOST

VA LUA BL E TOOL

SA FETY IN THE

WORKPL ACE

BITE PREVENTION Miranda Kalonarou winner of the Andis “Rescue Round-Up Invitational” at Groom Expo 2017 with representative Tammy Siert of Andis Photo by Animal Photography

Miranda Kalonarou—Groom Expo 2017 Rescue Round-Up Invitational First Place Winner

The Fifth Annual Rescue Roundup Invitational will be held on Sunday this year at Groom Expo. The event is the culmination of a year’s worth of rescue competitions at shows all over the country. The top three placements from Groom Expo 2017, Groom Expo West, Atlanta Pet Fair, Northwest Grooming Show, PetQuest and SuperZoo were all invited to compete.

The top three placements will split a prize package valued at over $10,000.

In addition to that, the winner will be featured on a future issue of Groomer to Groomer and get an all-expense paid trip on the Barkleigh Cruise.

But, the real winner in this event are the dogs that are in need of a home.

Nearly every dog used in the competitions over the past four years has been adopted. Barkleigh also makes a donation to the participating shelters and rescue groups. Several vendors also provide products and donations.

For ALL contest rules and information go to www.GroomExpo.com

Holistic PET

Written by Barkleigh Honors Award Winner Daryl Conner and Barkleigh Honors Nominee Mary Oquendo.

GROOMING

THE ART OF

Helping

Pets Feel AS GREAT AS THEY LOOK

Transform your grooming practice to one that reduces stress and promotes the feeling of comfort and security for pets, clients and yourself!

INCLUDES: • • • •

AVAILABLE NOW AT

46

Register online at

Mindful techniques to reduce stress & improve health.

Calming handling procedures for both cats and dogs.

Equipment suggestions to make your job easier & safer.

Natural cleaning options, marketing tips & more!

WWW.BARKLEIGHSTORE.COM

www.GroomExpo.com • Groom Expo 2018

COMPET I T IONS

SUNDAY

Creative Grooming Competition This is the highlight of the Expo, with the winner taking home great prize money. This contest will offer first, second and third placements with $2500, $1500 and $1000 to each winner, respectively, from Conair. The winner of the People’s Choice Award will win $500.00 and will be seen on the cover of Groomer to Groomer magazine.

The contest is scheduled for Sunday afternoon, and viewing is FREE to all seminar and trade show attendees.

Angela Kumpe—Groom Expo 2017 Creative Styling People’s Choice Award Winner

S “THE GROOMING INDUSTRY’ TRADE MAGAZINE!”

FE ATURI NG

CALENDAR

cover

TO THE V ICTOR

GO THE SPOIL S

WINS THE GOLD

Groom Expo 2017 AKC Creative Competition People’s Choice Winner Angela Kumpe Photo by Animal Photography

Show CLOSE

500 Prize Money

$

For ALL contest rules and information go to www.GroomExpo.com Register online at

Auction On Sunday, following the show at 6:00 PM, a fast-paced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.

www.GroomExpo.com • Groom Expo 2018

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SPECIAL EVENTS

Puppy

Grooming Salon

Playground Marketing Magnet and Socialization Center

Open

24/7 A state-of-the-art grooming salon, will be built right at Groom Expo. You can watch contestants prepare their dogs, using the latest in grooming equipment.

See gleaming bathing tubs, top of the line stand and floor dryers, and hydraulic tables in operation from some of the leading manufacturers in our industry.

This convenient grooming oasis will be open 24 hours a day. It is the perfect place for contestants to bathe, prep and pre-groom their dogs before your eyes. See how others work with this quality equipment (that you might want to buy) in a real-life situation.

48

Register online at

Dog group play is one of the biggest innovations in the history of the pet care industry. Groomers, boarding facilities, day cares and communities have incorporated play groups. As a marketing tool, Puppy Playgrounds are a high energy and visual attraction to your business.

Puppy play groups are not just a fad. They can be safe and fun socializing centers for pet owners and their pets.

Find out all the potential benefits of operating a Puppy Playground, and hear Gary Bessette offer his years of expertise in safe handling of pet play. Find out how you can incorporate this money maker into your business.

Puppy Playground

Playnight

Friday Night 7PM More than 80,000 dogs have participated on the Playground. The systems that have evolved are focused on safety and promote owner responsibility. We invite you to come see what we do. Learn why we do it, and how you can too!

This is a

FREE Program to all attendees Friday evening at 7PM

www.GroomExpo.com • Groom Expo 2018

MEAL FUNCTIONS

FRIDAY & SATURDAY

LUNCHEONS HOSTED BY

FRIDAY

12–1PM SATURDAY

12–1PM

Luncheons have always been great fun at Groom Expo — a really nice time to get to know pet professionals from another state or even another country. Plus you will be served a tasty meal… without eating it on the run or at your grooming table! Now there is a plus.

Be sure and get the VIP or Deluxe admission so you can enjoy these great Expo meal events in between your seminars. Expo Meals can also be purchased separately.

FAMILY FEUD Family Feud is the 5th highest rated show in all of syndication.

This fun game show luncheon will feature an expert host and the funniest survey questions you have heard. You have to keep your “family” of five in control of the board to win the game! Tons of fun!

FINISH THAT LYRIC Can you finish the next lyric? Sounds easy, but once the music drops out, can you remember the words? This hilarious, game show luncheon singing along and laughing out loud. Table challenge edition with no need to get on stage!

Expo Luncheons are included in VIP, Do-It-All Deluxe, Weekend Deluxe, as well as Family and Friends Expo Meals packages. Luncheons may also be purchased separately. See pages 59-62 for purchasing options.

Register online at

www.GroomExpo.com • Groom Expo 2018

49

SPECIAL EVENTS

Internet Mingle

Thursday

7PM–9PM

Come join us on Thursday night for an evening of raffles, auctions, food, and fun with your fellow groomers. All Internet friends on all Groomer Boards are welcome on Thursday evening at 7:00 PM. You know each other so well on the net, let’s match faces to names at the show!

FREE to Everyone!

GroomExpo Newbie Tour

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with Reneé Rowan Basel

Join us and your peers Sunday morning for a fabulous breakfast featuring worship by Reneé Rowan Basel. Reneé graduated from Central Bible College in 1988 with a degree in Vocal Performance/Sacred Music.

Since 1989, Reneé’s ministry has taken her across the United States in concerts, youth retreats, churches, conventions, telethons, seminars and on numerous television stations as the Keynote Speaker, Worship Leader or Musical Artist. Reneé has several solo recordings to her credit and has written two children’s musicals.

Ticket must be present to attend the event. Gospel Concert and Breakfast is included with the VIP and deluxe packages. It can also be purchased separately.

See page 59 for Package Plans.

Are you new to GroomExpo? With so many booths, demos and contests going on, being a newbie can seem a bit overwhelming. The GroomExpo Newbie tour is a perfect way to find your way around and navigate the show like a pro! Join other show newbies at 10:30am, 1pm or 3:15pm on Friday, Saturday or Sunday (by the Registration Desk) to navigate the trade show with our knowledgeable tour guide. Participants even receive a special gift!

Register online at

www.GroomExpo.com • Groom Expo 2018

SPECIAL EVENTS

Contest Grooming Tables

15% OFF

Lowest Listed Price

Provided by

Ryan’s is sponsoring hydraulic grooming tables with grooming arms for the use of contestants. These tables will be offered at show special prices.

Hydraulic and Electric available!

Reserve your equipment at the show!

Call Brenda at (800) 525-7387 ext. 222.

Register online at

www.GroomExpo.com • Groom Expo 2018

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Register online at

www.GroomExpo.com • Groom Expo 2018

LOCATION

Hershey Lodge & Convention Center A warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Groom Expo. It is one of the experiences that makes our event so special.

When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. At night, you will enjoy the deluxe rooms, with regional decor and Hershey’s Kisses on your pillow.

Restaurants and lounges offer a varied selection of cuisine.

Start your day with coffee from the Cocoa Beanery. Embrace casual dining at Fire and Grain’s Bar or steaks at The Hershey Grill.

The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi-million dollar spa joins the great amenities.

An airport shuttle from Harrisburg International Airport is available with 24-hour reservation. There is a charge for the shuttle.

No pets are permitted at the Lodge or Show. Dogs involved in the contest and demonstrations may stay in the secure dog holding area. Request information from Barkleigh.

The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, Hershey PA 17033 Phone (717) 533-3311 • Fax (717) 533-9642

Hershey Lodge Home of Groom Expo!

ROOM RATE: $189* / Night Reservation Deadline: 9/4/2018 Call (717)533-3311 or (800)533-3131

*Tell them you are with Groom Expo!

Camping Hershey Highmeadow Campground offers an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash.

Call (800) 437-7439 or go to hersheycamping.com for more information. Pets are not permitted at the show!

Register online at

www.GroomExpo.com • Groom Expo 2018

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SCHEDULE

THURSDAY 10:30 AM REGISTRATION & VIP LOUNGE OPENS 12-6 PM • Brusher Bather Certificate Program — Teri DiMarino

12-4 PM • A Groomer’s Guide to Purebred Dogs

— Jennifer Bishop-Jenkins

• Barkleigh Pet Professional First Aid/CPR

Certification — Jill Pipino

• Essentials of Pet Grooming

—Johnathan David

• AKC S.A.F.E Grooming Program

— Susan Sholar

• Simplifying Your Styling — Colin Taylor

Thursday Evening 7-9 PM • Fear Free: Be the Change — Steve Dale

• Mix It Up! — Mackensie Murphy & Anne Francis

• Heroes for Healthy Pets — Dr. Kat Primm

• Handstripping for the Everyday Groomer

— Victor Rosado 7-9 PM

Internet Mingle

• Harnessing Your Profit: Budgets, Costs, Salon Efficiency, & More — Brett Wilson

FRIDAY 8 AM REGISTRATION & VIP LOUNGE OPENS

9-10 AM DAY LONG PROGRAMS PART 1 • Drop Coat Series: Speed Tricks — Diane Betelak

• Taking Care of Business — Khris Berry

• Healthy From the Inside Out: Let’s Replace Myths

With Science — Dr. Cliff Faver

• Dye Work for Clients

— Angela Kumpe, Adriane Pope, & Lori Craig

• So You Think You’re a Cat Groomer?

— Lynn Paolillo

• Getting It Done With the Grooming Professors

— Chris Pawlosky & Judy Hudson

• Mobile Grooming Boot Camp

— Gina Sutton & Patsy Tallant 10 AM

TRADE SHOW OPENS

1 PM

NEWBIE TOUR OF THE SHOW

2-3 PM DAY LONG PROGRAMS PART 3 • Drop Coat Series: Scissor Over Comb Technique

— Johnathan David

• Taking Care of Business — Khris Berry

• Healthy From the Inside Out: Let’s Replace Myths

With Science — Dr. Cliff Faver

• Dye Work for Clients

— Angela Kumpe, Adriane Pope, & Lori Craig

• So You Think You’re a Cat Groomer?

— Lynn Paolillo

•Getting It Done With the Grooming Professors

— Chris Pawlosky & Judy Hudson

• Mobile Grooming Boot Camp

— Gina Sutton & Patsy Tallant 3:15 PM NEWBIE TOUR OF THE SHOW

10:30 AM NEWBIE TOUR OF THE SHOW 11-12 PM DAY LONG PROGRAMS PART 2

• Drop Coat Series: Great Grooming

— Jay Scruggs

• Taking Care of Business — Khris Berry

• Healthy From the Inside Out: Let’s Replace Myths

With Science — Dr. Cliff Faver

• Dye Work for Clients

— Angela Kumpe, Adriane Pope, & Lori Craig

• So You Think You’re a Cat Groomer?

— Lynn Paolillo

• Getting It Done With the Grooming Professors

— Chris Pawlosky & Judy Hudson

• Mobile Grooming Boot Camp

— Gina Sutton & Patsy Tallant

4-5 PM DAY LONG PROGRAMS PART 4 • Drop Coat Series: Dealing with Drop Coated Breeds

— Sue Zecco

•Taking Care of Business — Khris Berry

• Healthy From the Inside Out: Let’s Replace Myths

With Science — Dr. Cliff Faver

• Dye Work for Clients

— Angela Kumpe, Adriane Pope, & Lori Craig

• So You Think You’re a Cat Groomer?

— Lynn Paolillo

• Getting It Done With the Grooming Professors

— Chris Pawlosky & Judy Hudson

• Mobile Grooming Boot Camp

— Gina Sutton & Patsy Tallant 6 PM

TRADE SHOW CLOSES

12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT)

54

Register online at

www.GroomExpo.com • Groom Expo 2018

SCHEDULE

FRIDAY EVENING 6-8 PM • All About Bathing Systems & HV Dryers

— Dave Campanella

• Hire the “Right Fit” Employee Every Time

— Amy Castro

• Asian Fusion

— Yuna Liang

• Just Heads — Cheryl Purcell

7 PM Play Night at the Puppy Playground 9 PM

OPENING NIGHT PARTY — OPEN TO EVERYONE!

SATURDAY 8 AM

REGISTRATION & VIP LOUNGE OPENS

9-10 AM SESSION 1

• The Rosetta Bone: Decoding Canine Social Dynamics

— Khris Berry

• A Groomer’s Guide to Working & Herding

Group Dogs — Jennifer Bishop-Jenkins

• Customer Service Survival Skills — Amy Castro

• Quick & Trendy Poodle Pet Trim —Johnthan David

• Model Dog Madness — Angela Kumpe

• Air Cleaning 101: Creating Safer, Healthier

Grooming Environments — Annette Uda

• Terrific Terriers... Sue’s Way! — Sue Zecco 10 AM

TRADE SHOW OPENS

10:30 AM NEWBIE TOUR OF THE SHOW

11-12 PM SESSION 2

• Everything You Need To Know (And Get)

For Successful Cat Grooming — Danelle German

• 25 Things Every New Groomer Should Know

— Barb Hoover

•The German Trim — Judy Hudson

• Cindy Knows Mobile! — Cindy Oliver

• The Science of Scent: How Fragrances Are

Used in Grooming — Dr. Dale Sanson

• Super Styling Heads — Jay Scruggs

• 8 Keys Things You Must Do Well on Facebook To

Grow Your Grooming Business — Bella Vasta 12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) 1 PM

Newbie Tour of the Show

2-3 PM SESSION 3

• Enzymes vs Antibiotics: Alternatives for Problematic

Skin & Ears — Jennifer Greene

• Reducing Stress in Grooming: Introductions Count

— Terrie Hayward

• Creative Grooming for Your Salon — Cindy Oliver

• Grooming Double Coated Breeds — Chris Pawlosky

• 6 Tactics You Must Do To Network Your Pet Business

— Bella Vasta

• How To Find & Keep Great Groomers

— Melissa Verplank

• Perfect Bichon Head — Olga Zabelinskaya

3:15 PM NEWBIE TOUR OF THE SHOW

4-5 PM SESSION 4

• Sporting Dog Grooming Techniques

— Michell Evans

• Buyer Beware: Where Are My Shears? — Dara Forleo

• Pricing Your Way To Profit With Cat Grooming — Danelle German

• Reducing Stress in Grooming: Collaboration

with Caregivers — Terrie Hayward

• House-Call Grooming: You Do What in

People’s Homes? — Laura Hearn

• Snap On Comb Techniques — Jody Murphy

• Leader of the Pack — Cheryl Purcell 6 PM

TRADE SHOW CLOSES

Saturday Evening 7 PM

Saturday Evening Dinner, Wahl Best in Show Awards, EZ Groom Abstract Runway & Barkleigh Honors Awards

Register Online!

www.GroomExpo.com Register online at

www.GroomExpo.com • Groom Expo 2018

55

SCHEDULE

SUNDAY 7 AM Morning Devotions

8-10 AM Gospel Concert & Breakfast

(Meal Served 8-9 followed by entertainment) 9 AM

REGISTRATION & VIP LOUNGE OPENS

10 AM

TRADE SHOW OPENS

10:45 AM NEWBIE TOUR OF THE SHOW 11-12 PM SESSION 5

• Let’s Groom the Schnauzer — Diane Betelak

• The 3 Biggest Mistakes Groomers Make When

Grooming Cats — Danelle German

• Abstract Creative Runway: From Clippers to Catwalk

— Kelly Knight

• Thinning Shears... The Wow Factor!

— Jodi Murphy

• Harmony in the Grooming Shop

— Mary Oquendo

• How to Establish Grooming Prices for Your Salon

— Melissa Verplank

• Faster, Better, Lower Cost Baths with

Shampoo Dispensing Systems — Dan Williams 12 PM

NEWBIE TOUR OF THE SHOW

Top 10

4-5 PM SESSION 7

• How to Transform Your Salon into a

Tranquil Spa Atmosphere — Malissa Diener

• So, You Want to Teach — Dara Forleo

• Reducing Stress in Grooming: The Human Half

— Terrie Hayward

• Difficult Dogs: Exploring the Reasons Why

— Barb Hoover

• Client Forms & Waivers for Your Salon

— Mary Oquendo

• Techniques of a Scissor Wizard

— Julie Pantages 5 PM

TRADE SHOW CLOSES

6 PM

SHOW CLOSE AUCTION

Top Ten Reasons

Why It Costs More To Get Your Pet Groomed Than Your Own Hair cut:

T-ShirTS Your customers will chuckle when they read the back of your T-Shirt!

2-3 PM SESSION 6

•Say This, Not That — Khris Berry

• Contest Ring Tips for the Salon — Nadia Bongelli

• Reducing Stress in Grooming: Tools of the Trade

— Terrie Hayward

• Bichon Profiles Made Easy — Shannon Moore

• Groomer Health & Safety — Kelly Muniz

• Long Legged Terrier

— Chris Pawlosky

• Mobile Grooming Routing & Scheduling Simplified

— Gina Sutton & Patsy Tallant

10. Your hairdresser doesn’t wash and clean your rear end.

9. You don’t go eight weeks without washing or brushing your hair.

8. Your hairdresser doesn’t give you a sanitary trim.

7. Your hairdresser doesn’t clean your ears.

6. Your hairdresser doesn’t remove the boogies from your eyes.

Available Colors…

5. You sit still for your hairdresser.

4. Your haircut doesn’t include a manicure or pedicure.

Size small to 3X

3. Your hairdresser only washes and cuts the hair on your head.

2. You don’t bite or scratch your hairdresser.

Will not shrink and looked pressed right out of the dryer!

1. The likelihood of you pooping on the hairdresser is pretty slim.

Barkleigh Productions, inc.

56

(717) 691-3388

Register online at

Barkleigh.com

BarkleighSTore.com

www.GroomExpo.com • Groom Expo 2018

CONTEST SCHEDULE

CONTEST SCHEDULE THURSDAY 3 PM Dog Holding Area Opens 6:30 PM Judges Meeting 7 PM Contestant Meeting

THE NATURAL CHOICE OF PROFESSIONAL GROOMERS® SINCE 1986

FRIDAY

PMS 4665

customer proof

the label shoppe

15430 Proctor Ave. City of Industry, CA 91745 Tel: 626.333.4001 • Fax: 626.333.6152

O.K. to print O.K. to print with changes Submit New Proof Signature

PMS 329

PMS 4635

Client: NS Final Size:

PMS BLACK

Job Name:

0"

X

0"

New Logo

Color(s) 0

Finishing Material

LAM UV SPOT UV

Please review this proof for accuracy. Ensure that size, layout, color, substantive content, spelling, grammar, and other special features are correct. By initialing or signing this proof, you approve the artwork as-is and certify that you have the authority to do so. Further, you agree to indemnify and hold harmless the label shoppe for any errors you may have missed.

Date:

Proof Completed on 03/06/09

REV:0

8 AM 9 AM 12 PM

Nature’s Specialties Wire Coated Breed Tournament Check In Nature’s Specialties Wire Coated Breed Tournament Start Nature’s Specialties Wire Coated Breed Tournament Awards

1 PM 2 PM

2:30 PM 5 PM

123Pet Software All Other Purebreds Tournament Check In 123Pet Software All Other Purebreds Tournament Start Friday Rescue Clip-In Check In Friday Rescue Clip-In Start 123Pet Software All Other Purebreds Tournament Awards Friday Rescue Clip-In Awards

SATURDAY 8 AM 9 AM

Earthbath Sporting & Salon Freestyle Tournament Check In Earthbath Sporting & Salon Freestyle Tournament Start

12 PM

Earthbath Sporting & Salon Freestyle Tournament Awards

1 PM 2 PM

2:30 PM 5 PM

5:30 PM 7 PM

Tropiclean Poodle Tournament Check In Tropiclean Poodle Tournament Start Saturday Rescue Clip-In Check In Saturday Rescue Clip-In Start Tropiclean Poodle Tournament Awards Saturday Rescue Clip-In Ends with Awards to Follow Wahl Best In Show Judging Wahl Best in Show & Purina Best All Around Awards following Awards Dinner (Must Have Dinner Tickets) E-Z Groom Abstract Creative Runway

SUNDAY 7:30 AM Andis Rescue Round-Up Invitational Check In 8 AM Andis Rescue Round-Up Invitational Start 11:30 AM Andis Rescue Round-Up Invitational Awards 12:30 PM Conair Pro Pet Creative Styling Tournament Check In 1 PM Conair Pro Pet Creative Styling Tournament Start 4 PM Conair Pro Pet Creative Styling Presentations & Awards

Register online at

www.GroomExpo.com • Groom Expo 2018

57

SCHEDU LE

Contestant Prize List GroomOlympics Best in Show CHAMPION

Creative Styling Tournament

BEST ALL AROUND GROOMER

First Place • Second Place • $1500 Third Place • $1000

$5000

$2500

$2000

BEST IN GROUP

FIRST: $400 SECOND: $200 THIRD: $100

People’s Choice Award • $500

Plus cover of Groomer to Groomer (see rules)

GROOMOLYMPICS TOURNAMENT AWARD SPONSORS

THE NATURAL CHOICE OF PROFESSIONAL GROOMERS® SINCE 1986

GROOMOLYMPICS TOURNAMENT PRIZE MONEY

OPEN FIRST PLACE Second Place Third Place

INTERMEDIATE $350 $250 $150

FIRST PLACE Second Place Third Place

ENTRY

$250 customer proof $125 the label shoppe $75

15430 Proctor Ave. City of Industry, CA 91745 Tel: 626.333.4001 • Fax: 626.333.6152

O.K. to print O.K. to print with changes Submit New Proof

FIRST PLACE Second Place New Logo NS Third Place 0 0" 0" PMS 4665

PMS 329

PMS 4635

Client:

Final Size:

PMS BLACK

Job Name:

Material

Color(s)

X

Finishing

$100 $75 $50

LAM UV SPOT UV

Please review this proof for accuracy. Ensure that size, layout, color, substantive content, spelling, grammar, and other special features are correct. By initialing or signing this proof, you approve the artwork as-is and certify that you have the authority to do so. Further, you agree to indemnify and hold harmless the label shoppe for any errors you may have missed.

THANKS SPONSORS! Signature

Date:

Proof Completed on 03/06/09

and daycare magazine

58

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www.GroomExpo.com • Groom Expo 2018

REV:0

PACKAGES

Package

Perfect money-saving bundles for you or your whole shop to enjoy!

Plans VIP Package

Admission to: • ALL educational sessions on ALL 4 Days (Thurs-Sun) • ALL Expo Meal Functions

Reserved front row seating for: Educational sessions (before start of program), Meal functions* and Contests*

Travel Bag

599

• Admission to ALL educational sessions (Thurs-Sun) • ALL Expo Meals • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests

$

499

• Admission to ALL educational sessions on Saturday and Sunday • ALL Expo Meals • 3 days of Trade Show • Viewing of All Contests

$

299

Filled with seminar hand outs from provided sessions! * Although every effort will be made to provide reserved seating, there may not be enough reserved seats in certain sessions that may become more popular than others. When session starts, VIP seating may be given to attendees if the room becomes too crowded.

DO-IT-ALL BASIC • Admission to ALL educational sessions (Thurs-Sun) • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests

$

WEEKEND DELUXE

• VIP Lounge stocked with hot beverages and candy (during show hours)

• 3 days of Trade Show

Treat Yourself to 4 BIG DAYS! $

DO-IT-ALL DELUXE

• ALL Grooming Contests in Grooming Arena

399

WEEKEND BASIC • Admission to ALL educational sessions Saturday and Sunday • 3 days of Trade Show • Viewing of All Contests

$

Register online at

199

THURS/FRI BASIC • Admission to ALL educational seminars on Thursday and Friday • 3 days of Trade Show • Viewing of All Contests

$

FRI/SAT BASIC • Admission to ALL educational sessions on Friday and Saturday • 3 days of Trade Show • Viewing of All Contests

299

$

299

TRADE SHOW SPECIAL • All three days of Trade Show • Viewing of All Grooming Contests

$

25

FRIENDS & FAMILY MEALS • All Expo Meals Featuring Entertainment • Saturday Lunch & Dinner • Sunday Breakfast and Friday Lunch

www.GroomExpo.com • Groom Expo 2018

$

179 59

Your Pet Care Professional Taking

t!

When Your Pet Needs a Smoothie

care of your Puppy at home…

Lear ning to Br ush Your Pet

nal

Mission Accomplished – a Happy Puppy!

chnique to you, Brush Your brushing cannot

Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-imp ortant first visit to the grooming salon a wonder ful experience that will help him enjoy being groomed throughout his life.

Askhave Youra friend Groomwho If you er could this publication, froma Copy benefit for pleaseofpass it on.

Learning to Brush Your Pet Pamphlet

d who could ublication, it on.

• Mechanicsburg PA #PS-3 Barkleigh Productions h.com • www.barkleigh.com (717) 691-3388 • info@barkleig

have a friend who could

benefit from this publication, Sweet Succes s

Tiny fleas can crea please pass items. on. te huge p robl By working with your p et care professional and following their rec ommendations about products and their corr ect usage, and by diligently treating and protecting your pets a nd their surroundings, you and your pets can kiss

the ferocious flea good bye.

J872

#PS-4 Barkleigh Productions • Mechanic sburg PA (717) 691-3388 • info@barkleigh.co m • www.barkleigh.com

Pet Care Series #3 J590

J590

5 Mechanicsburg PA 1705 .com com • www.barkleigh

Puppy’s First Visit to the Grooming Salon

The Ferocious Flea

If you have a friend who could benefit from this publication , please pass it on.

uto

groomer r your se them et looks

Your Pet Care Professional

Are there any disadv antages to these products?

Fleas have to come in contact with the product to be killed. T hat means that fleas actually have to get on , and could possibly bite your pet, before th ey die. There is also a possibility of skin irrit ation at the site of application.

If you

Photo by: Sherri Regalb

r time nefits in ng, not to

Fle

Your Pet Care Professional

Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need.

She will also be happy to demonstrate the correct brushing and combing techniq ues that you need to learn to properly care for your puppy.

ring spend ecial ur pet. s hair more rt em as ming. reinforce

e

Keeping your Pet

a Free

In many areas of the country, flea control is a year round necessit y.

In conjunction with con tinuing premise control, many pet ow ners have great succes s with oral or topical pr oducts that are administered once a m onth to their pet. The y come in a variety of bra nds like - Advantage®, Frontline®, Revolution®, and Program®.

There are specific form ulations for dogs and cats, and most are approved to use on puppies and kittens six to eight weeks and old er.

Read and follow the i nstructions, making sur e to use the product that is specified for your pet. These products ar e extremely popular because of their once a month convenience, ease of application, and effectiveness. Most are

waterproof, allowing y our pet to be bathed, or to swim, without dec reasing the product’s effectiveness.

Also, keeping your pet flea free with this continuous protection, is far less costly than trying to eliminate an i nfestation on your pet and in your home.

cause any irritation to himself. Remem ber that his freshly clipped nails may be sharp and can easily irritate his puppy skin. If you have any questions or concerns, contact your groomer immediately.

ll at ou

Pet Care Series #4

#PS-5 Barkleigh Produ ctions • Mechanicsburg (717) 691-3388 • info@ PA barkleigh.com • www .barkleigh.com

Pet Care Series #5

Pet Care Series # 2

Pet Care Series Brochures

Your Pet Care Professional

d

Ick!

a .

If you have a friend who could benefit from this publication, please pass it on.

A Tick!

Protecting Your Pets and Yourself

u

y

#PS-6 Barkleigh Productions • Mechanicsburg, PA 17055 (717) 691-3388 • info@barkleigh.com www.barkleigh.com

Pet Care Series #7

AVAILABLE IN PACKS OF

20, 50, 100, 500, or 1000!

Written by Professional Groomers for Your Clients!

These quality brochures not only answer the constant questions you get from pet owners, but they will also help you sell products that work and that you personally believe in – products that you retail. They will teach your client how to care for their pet between groomings, which will save you lots of time.

Great promotional tools as well!

MIX & MATCH PACKS OF 100 WHEN ORDERING 1000!

Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com • (717) 691-3388

Program Selection Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort and does not commit you to attend the programs you select. One per attendee please!

2:00 PM - SESSION 3 (Choose 1)

VIP, Do-It-All, Thur/Fri and Fri/Sat Packages 1 2 3 4 5 6 7

300 p 301 p 302 p 303 p 304 p 305 p 306 p

THURSDAY (Choose 1)

p Brusher Bather Certificate Program p A Groomer’s Guide to Purebred Dogs p Barkleigh Pet Professional First Aid/CPR Certification p Essentials of Pet Grooming p AKC S.A.F.E. Grooming Program p Simplifying Your Styling p Harnessing Your Profit: Budgets, Costs, Salon

Efficiency & More

4:00 PM - SESSION 4 (Choose 1)

400 p 401 p 402 p 403 p 404 p 405 p 406 p

THURSDAY Evening (Choose 1) 8 9 10 11

p p p p

Enzymes Vs Antibiotics Reducing Stress in Grooming: Introductions Count Creative Grooming for Your Salon Grooming Double Coated Breeds 6 Tactics You Must Do To Network How To Find & Keep Great Groomers Perfect Bichon Head

Fear Free: Be The Change Mix It Up! Heroes for Healthy Pets Handstripping for the Everyday Groomer

Sporting Dog Grooming Techniques Buyer Beware: Where are My Shears?

Pricing Your Way to Profit with Cat Grooming Reducing Stress In Grooming: Collaboration with Caregivers House–Call Grooming: You Do What In People’s Homes?

Snap–On Comb Techniques Leader of the Pack

FRIDAY Daytime (Choose 1)

12 p Drop Coat Series 13 p Taking Care of Business 14 p Healthy from the Inside Out: Let’s Replace

15 16 17 18

SUNDAY

Myths with Science p Dye Works for Clients p So You Think You’re a Cat Groomer? p Getting It Done with the Grooming Professors p Mobile Grooming Boot Camp

500 p 501 p 502 p 503 p 504 p 505 p 506 p

FRIDAY Evening (Choose 1) 19 20 21 22

p p p p

All About Bathing Systems & HV Dryers Hire the “Right Fit” Employee Every Time Asian Fusion with Yuna Just Heads

SATURDAY 9:00 AM - SESSION 1 (Choose 1)

The Rosetta Bone: Decoding Canine Social Dynamics A Groomers Guide to Working & Herding Group Dogs Customer Service Survival Skills Quick & Trendy Poodle Pet Trim Model Dog Madness Air Cleaning 101 Terrific Terriers... Sue’s Way!

11:00 AM - SESSION 2 (Choose 1)

200 p Everything You Need To Know (And Get) For

Successful Cat Grooming 201 p 25 Things Every New Groomer Should Know 202 p The German Trim 203 p Cindy Knows Mobile!

204 p The Science of Scent 205 p Super Styling Heads 206 p 8 Key Things You Must Do Well On Facebook

Let’s Groom the Schnauzer The 3 Biggest Mistakes Groomers Make When Grooming Cats Abstract Creative Runway Thinning Shears... The Wow Factor!

Harmony in the Grooming Shop How to Establish Grooming Prices for Your Salon Faster, Better, Lower Cost Baths

2:00 PM - SESSION 6 (Choose 1)

All attendees taking education, select your likely choice:

100 p 101 p 102 p 103 p 104 p 105 p 106 p

11:00 AM - SESSION 5 (Choose 1)

600 p 601 p 602 p 603 p 604 p 605 p 606 p

Say This, Not That Contest Ring Tips for the Salon Reducing Stress in Grooming: Tools of the Trade Bichon Profiles Made Easy Groomer Health & Safety Long Legged Terrier Mobile Grooming Routing & Scheduling Simplified

4:00 PM - SESSION 7 (Choose 1) 700 p How to Transform Your Salon into a Tranquil

Spa Atmosphere

701 p So, You Want to Teach 702 p Reducing Stress in Grooming: The Human Half 703 p Difficult Dogs: Exploring the Reasons Why 704 p Client Forms & Waivers for Your Salon 705 p Techniques of a Scissor Wizard

Include with Registration or Fax to (717) 691-3381

Groom Expo 2018 Registration Name (Print Clearly): _____________________________________________

Check One: p Salon Owner

Business: _______________________________________________________ p Groomer p Kennel

Address: ________________________________________________________ p Pet Daycare City/State/Zip: ___________________________________________________ p Pet Sitter Email (Print): _____________________________________________________ Phone: (____________) ____________________________________________ Cell Phone: (____________) ________________________________________

Packages

See Page 59 for Package Details Red = Expo Meals Included 1 p V.I.P. - $599 Save $383! Pamper yourself!!

2 p DO-IT-ALL DELUXE - $499 Save $197!

3 p WEEKEND DELUXE - $299 Save $177!

4 p FRIENDS & FAMILY EXPO MEALS - $179 Save $19!

5 p DO-IT-ALL BASIC - $399 Save $99!

6 p WEEKEND BASIC - $199 Save $79!

7 p THURS/FRI BASIC - $299 Save $207!

8 p FRI/SAT BASIC - $299 Save $78!

9 p TRADE SHOW SPECIAL - $25

TRADE SHOW Daily Admission - $10 10 p FRI 11 p SAT 12 p SUN

Total: $ ___________

p Check p MC/Visa/Discover

Name on Card: _____________________________________ Card Numbers: _____________________________________

THURSDAY EVENTS

20 21 22 23 24 25 26

p Brusher Bather Certificate Program p A Groomer’s Guide to Purebred Dogs p Barkleigh Pet Professional First Aid/CPR Certification p Essentials of Pet Grooming p AKC S.A.F.E. Grooming Program p Simplifying Your Styling p Harnessing Your Profit

27 28 29 30

p p p p

Fear Free: Be the Change Mix it Up! Heroes for Healthy Pets Handstripping for the Everyday Groomer

31 32 33 34 35 36 37 38

p p p p p p p p

Drop Coat Series Taking Care of Business Healthy From the Inside Out Dye Work for Clients So You Think You’re a Cat Groomer?

Getting It Done With the Grooming Professors Mobile Grooming Boot Camp Friday Luncheon

39 40 41 42

p p p p

All About Bathing Systems & HV Dryers Hire the “Right Fit” Employee Everytime Just Heads Asian Fusion with Yuna

Barkleigh Productions, Inc.

970 West Trindle Road • Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com

Refund Processing Fee $30. No refunds after Sept. 1, 2018.

Programs are 20% higher at the door.

GE18 #

$199 $149 $149 $149 $149 $149 $149

THURSDAY EVENING EVENTS $79 $79 $79 $79

FRIDAY EVENTS

FRIDAY EVENING EVENTS

$149 $149 $149 $149 $149 $149 $149 $45 $79 $79 $79 $79

SATURDAY EVENTS

Exp. Date: _________________________________________ Make Checks Payable to:

p Mobile Groomer p Breeder p Owner/Handler p Trainer p Veterinary p Other: _____________

43 44 45 46

p p p p

Saturday Program Sessions $149 Individual Saturday Session #_____ x $59 = $_______ Saturday Luncheon $45 Dinner & Barkleigh Honors/Creative Runway $85 SUNDAY EVENTS

47 p Sunday Program Sessions $129 48 p Individual Sunday Sessions #_____ x $59 = $_______ 49 p Gospel Concert and Breakfast $25

Online Registration: GroomExpo.com

2 Diesel Models Available!

 � � �� �� � ­ € ­ ‚

C O R D / C ORDL E S S For All Day Use

LI TH I UM I ON

For Longer Life

2 H OUR RUN TIME

60 Min. Charge Time

5

YEAR

Hassle Free

WA R RA NT Y

MADE IN TH E US A

of Domestic & Imported Parts

CORDLESS DONE RIGHT

Visit the Wahl booth for demos by Jay Scruggs and Sue Zecco all weekend!

1.800.PRO.WAHL

www.wahlanimal.com