All American Grooming Show 2017 Program Guide

PROGRAM GUIDE

2017

ALLHAMERICAN GROOMING SHOW

august 10-13

wheeling, illinois www.AAGroom.com ALL AMERICAN GROOMING SHOW 2017

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ALL AMERICAN GROOMING SHOW 2017

THE STANDARD IN PET AND ANIMAL GROOMING

The Solution for Every Groomer

2

Year Warranty

Approved by Mario DiFante World Renowned Pet stylist, Grooming Competition Judge

CAGE DRYERS

FORCE DRYERS DEHUMIDIFIERS

GP-1

BPS-II

VP-33

BPD-II

VG-1500 BPD-I Designed and Engineered in California

CP-1 Call us at 877.800.2247 AMERICAN GROOMING SHOW 2017 3 Visit us atALLwww.b-air.com/pet/

LESS FATIGUE LIGHTWEIGHT & EASY TO MANEUVER

CLIPS EASILY THROUGH THICK & M AT T E D C O AT S

NEW

RS O L O C

!

PET FRIENDLY MINIMAL NOISE A N D V I B R AT I O N

COMPLETELY AFFORDABLE

A BURST OF POWER WITH A BURST OF COLOR MADE IN USA

of domestic & imported parts

1-800-PROWAHL www.wahlanimal.com

TRADE SHOW

CONTENTS

NEARLY 100 PET CARE MANUFACTURERS & DISTRIBUTORS

TRADE SHOW

The trade show offers fantastic bargains, show specials, demonstrations and discount pricing. Bring your staff and get ready to stock up!!

Try on scissors! See state-of-the-art equipment! Buy boutique items. Talk to movers and shakers in the industry from all over the nation. It’s all here!

FRI & SAT 10AM–6PM

SUNDAY 10AM–5PM

TRADE SHOW ADMISSION INCLUDES VIEWING OF ALL GROOMING CONTESTS ON YOUR ADMISSION DAY!

EXHIBITING Companies* • A CREATIVE COLLECTION • AMERICAN KENNEL CLUB • ANDIS COMPANY • ANIMAL CARE PRODUCTS • ANIMALSINK.COM • AUSSIE DOG PRODUCTS • BANDANAS UNLIMITED, INC. • BARDEL BOWS • BARKLEIGH PRODUCTIONS • BEST SHOT PET PRODUCTS INTERNATIONAL LLC • BIO GROOM • BLING BOW TIES • BOBBI PANTER PRODUCTS • CONAIR PRO PET • DAVIS MANUFACTURING • DIRECT ANIMAL PRODUCTS • DOG IS GOOD • E’S ACCESSORIES, LLC • EARTHBATH • ELECTRIC CLEANER COMPANY • ESPREE ANIMAL PRODUCTS INC. • EVOLUTION SHEARS • EZ-GROOM • FAST N’ FURRYOUS / WHITMAN’S • FRANK ROWE & SON • GEIB HANDMADE SHEARS • GROOMERS HELPER • GROOMER’S MALL • GROOMY USA LTD. PET AND ME • HAWAIIAN MOON • INTL. PROFESSIONAL GROOMERS INC. • IV SAN BERNARD USA • K9 COAT CARE K9 COMPETITION • KASHI SHEARS • KENCHII GROOMING • KRISER’S NATURAL PET • LES POOCHS & POOCH BOTANIQUE

• LISA WELCH DESIGNS • MDC ROMANI, INC. • MIDORICIDE NATURAL PRODUCTS • NATURAL SOLUTIONS FOR LIFE • OSTER PROFESSIONAL PRODUCTS • THE PARAGON SCHOOL OF PET GROOMING • PAWDUKE ALL NATURAL DOG TREATS • PET KING BRANDS, INC. • PETBIZINSURANCE.COM • PETLIFT / S+B MANUFACTURING • PETSMART • PRECISION SHARP CO. • PUPPY PAWS, INC. • PURRRFECT BOWS & TIES • QUADRUPED PET CARE PRODUCTS • RETRO STYLIST WEAR • SENSEI SHEAR SYSTEMS • SHOR-LINE • SHEARMAN CO • SHOWSEASON® ANIMAL PRODUCTS • SQUEAKY CLEAN DOG WASH MACHINE • STYLIST WEAR • SUPER ZOO/ATLANTA PET FAIR/WPA • TECHNOLOGY ENHANCING PETS • THE SHEARS DEPOT • THERA-CLEAN • TROPICLEAN • ULTRA LIFT, INC. • WAHL CLIPPER CORPORATION • XPAIN SOLUTIONS * Expected to exhibit

5 Trade Show Hours 5 Exhibiting Companies

SEMINAR DESCRIPTIONS 6 Thursday Programs 8 Thursday Evening Programs 9 Friday Programs 13 Friday Evening Programs 14 Weekend Topics 19

SPEAKERS AND JUDGES

21

Party

20

SPECIAL EVENTS

GROOMING CONTESTS 20 Contest Information 24 Contests 24 Contest Prizes 25 Contest Schedule 26 SHOW SCHEDULE 28 LOCATION 29 PROGRAM SELECTION 31 REGISTRATION FORM

STAY UP TO DATE ON THE ENTIRE SHOW BY CHECKING OUT

www.aagroom.com

ALL AMERICAN GROOMING SHOW 2017

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Brusher Bather

THURSDAY

Certificate Program

WITH TERI DIMARINO Your ability to do your job, and do it right, separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started.

Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes”, seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier.

From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

TOOLS OF THE TRADE AND HOW TO USE THEM: From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed.

DEMATTING… IT’S NOT WHAT IT USED TO BE: Everyone has a technique for dematting a neglected pet.

For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hairsplitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

WHAT’S IN THOSE BUBBLES??? SHAMPOOS, CONDITIONERS & SPRAY: Tocopherol, Ergocalciferol, Sodium Chloride.

Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but, what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

GETTING THE MOST OUT OF YOUR BATHING & DRYING TIME: Bathing and drying are the most underes-

timated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Liberty Pass or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

Master touch FOR YOUR EVERYDAY

GROOMING WITH VICTOR ROSADO

Join award winning, Best In Show groomer Victor Rosado for this four hour program where he will demonstrate and share with you his master grooming skills and how they can be translated to your everyday salon grooming. Victor will be doing live demonstrations on four different breeds.

This program is four hours long and is included in the Liberty Pass or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

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ALL AMERICAN GROOMING SHOW 2017

Paving The Way To Success

A GUIDE TO BUSINESS & INDIVIDUAL CHANGES WITH JOEY VILLANI

THURSDAY

Joey Villani has been referred to as the “Dogfather” because of his decades of experience in the grooming industry. Joey knows what it takes to be a successful groomer and business owner. In this brand new, four hour program Joey will share his knowledge and expertise, and answer your questions to help you maximize the success of your salon.

THE THINGS THAT MUST BE DONE:

Sometimes all we know is grooming, but as we move further into our careers, we find out sometimes that's just not enough. Joey will show you what it takes to make a perfect operation. Learn the art of advertising without breaking your budget, asking and knowing all the right questions when dealing with customers, commanding the perfect staff, how to have the safest salon, the art of keeping your clients, and pricing your work.

THE MIND IS WHERE ALL SUCCESS IS BUILT: After doing numerous seminars

all over the world, it was made perfectly clear that most problems start with the person - employers and employees both. If you are feeling you are not all you want to be, then this is the seminar for you. This seminar will guide you through some of the toughest moments in life. See how these proven methods can change your thinking

AKC Salon

Certification

SAFETY IN THE SHOP

and make you the best at all you do.

WHERE'S THE MONEY?: It sometimes

seems the more pets we groom the less we seem to make. In most cases it's not the amount of pets but how we manage our funds and the set-up of the salon.

Have you ever put together a business plan or know how much your space is costing you? In this segment we will cover these questions and more money bleeding topics.

ASK THE DOGFATHER: Not sure, confused, or just want to make sure?

We want to help and answer whatever is on your mind. If your thinking it, so is someone else. Ask Joey any question or questions about running a successful operation. This is a great way to network with other groomers in the room, recognizing helpful hints or problems in common.

WITH SUSAN SHOLAR The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons.

As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation.

All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits.

This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

“Paving the Way to Success” and “AKC Salon Certification” are each 4 hours long. Both programs are included in the Liberty Pass or may be purchased separately. Includes Trade Show on Friday, Saturday and Sunday.

ALL AMERICAN GROOMING SHOW 2017

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THURSDAY EVENING

THURSDAY

Behavioral Grooming This Certifies That

Your Name! has completed the program

Pet First Aid & CPR Certification

Jan. 11, 2016

Todd Shelly, Barkleigh Productions

PET PROFESSIONAL

First Aid/CPR

CERTIFICATION WITH JILL PIPINO As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a demo dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR. This program is 4 hours long and is included in the Liberty Pass or can be purchased separately.

See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

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ALL AMERICAN GROOMING SHOW 2017

CREATING A FEAR-FREE GROOMING EXPERIENCE WITH KHRIS BERRY The reactive dog can bring a well-honed grooming day to a grinding halt. Lost time, poor quality, and danger to the pet and groomer are just a few examples of the consequences suffered by Pet Professionals when dealing with fearful or aggressive pets. This class will teach Groomers to implement better handling techniques in their everyday grooms to promote a fear-free Grooming experience for all dogs. Better handling equals better grooms, happier dogs, safer services, and more satisfied clients. Attendees will learn to apply solid Canine Behavioral practices in a salon setting and achieve safer and more enjoyable grooming sessions for stylist and temperamental pet.

So You Want To Be A Contest Groomer?

WITH MACKENSIE MURPHY & LINDSEY DICKEN Mackensie Murphy and Lindsey Dicken have over 18 years of combined competition grooming experience. Sit it and listen to them tell all of their secrets. Mackensie and Lindsey will explain the ins and outs of contest grooming, from what to pack, how to choose a dog, and tips and tricks to make your dog stand out.

Allergies: Facts & Myths WITH DR. CLIFF FAVER In this two hour seminar, join Dr. Faver as he explores the facts and myths of what we know about skin allergies.

Come prepared to rethink some of the common beliefs you may have! You’ll leave knowing only the facts that you need to confidently answer client questions and to treat skin allergies in your salon.

Evening programs are each two hours long & can be purchased individually. Includes Trade Show on Friday, Saturday and Sunday.

FRIDAY

Pet Professional's

Business MAKEOVER

MARKETING, MANAGEMENT, MONEY & MEDIA WITH KHRIS BERRY Whether a new or veteran pet professional, this course offers fresh insights which you can easily implement to infuse professionalism and energy into your business. Learn how to develop and redefine the strategies which lead you to run a successful and vibrant pet service business by utilizing the 4 "M's" to transform yourself and your business!

MARKETING (9AM - 10AM)

How do you set yourself apart in a sea of competitors? Develop a personal brand! This class will help you define and develop your own brand. Whether you are mobile, corporate, solo, or work with other groomers, you can use these skills to distinguish yourself and create your own voice in your everyday workplace. Unleash the power of “You� in your workplace and watch your client base grow!

MANAGEMENT (11AM - 12PM)

Learning to manage people effectively is a hallmark of great leaders. Learn tips to manage employees, clients and more in this information packed seminar.

MONEY (2 PM - 3 PM)

How do you create a viable selfsustaining business which will sustain, endure, and thrive? In this seminar, you will learn strategies to focus on revenue streams and increase your business profit margin, as well as how to build your business to succeed financially and stabilize your revenue.

MEDIA (4 PM - 5 PM)

This class will offer insights into getting the most from your media choices, avoiding pitfalls, and making bold choices to set yourself apart from competitors. Learn to flex your business muscle by using many forms of media.

This daylong program is 4 hours long and is included in the Liberty Pass, Friday to Sunday Basic, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

ALL AMERICAN GROOMING SHOW 2017

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FRIDAY

DIFFICULT

SCHEDULE

DOGS

DIFFICULT DOG DAYS WITH TAMMY 9 AM - 10 AM TAMMY SIERT WORKING WITH THE NO NO BAD DOGS! 11 AM - 12 PM LISA LEADY

SERIES

GROOMING THE DIFFICULT DOG 2 PM - 3 PM SUE WATSON

WITH TAMMY SIERT, LISA LEADY, SUE WATSON & CHERYL PURCELL

DIFFICULT DOG DAYS WITH TAMMY TAMMY SIERT Have you ever felt stressed the minute you see a particular dog on your schedule? Is this dog difficult? Is the client difficult? Tammy will give you tips for dealing with these difficult dogs and client. Learn how this can actually help your bottom line by advertising that your experienced in handling dogs that require special needs. Whether it’s a dog that bites and hates grooming or an old dog that can’t stand. Tammy will help you understand the signs that dogs give and techniques to help make their experience the best one yet.

WORKING WITH THE NO NO BAD DOGS! LISA LEADY Working with no no bad dogs can be a stressful feat, not only for the dog, but for the groomer as well.

Sending a dog home unfinished isn't the answer. If you want to learn how to groom this type of dog, this is the seminar you don't want to miss. Lisa will teach you techniques on how to get through a no no bad dog.

TABLE TECHNIQUE: ALTERNATIVE TECHNIQUES FOR HANDLING PETS 4 PM - 5 PM CHERYL PURCELL

GROOMING THE DIFFICULT DOG SUE WATSON We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them!

She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.

TABLE TECHNIQUE: ALTERNATIVE TECHNIQUES FOR HANDLING PETS CHERYL PURCELL Cheryl will show you tools and handling procedures to use with unruly pets. For instance: how to hold a foot to do nails or shave pads, how to hold a head still to get a cute finish, and more! This is not a seminar on how to handle aggressive pets, it is on how to work with young pets, old pets, and the untrained in order to make their life and yours easier.

This daylong program is 4 hours long and is included in the Liberty Pass, Friday to Sunday Basic, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

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ALL AMERICAN GROOMING SHOW 2017

SCIENCE OF SKIN

FRIDAY WITH DR. CLIFF FAVER & SUZANNE MARCHETTI

The Science of Skin is a four part lecture series that builds on concepts. It is very important to attend all four lectures to get the most out of this series so that you can have a complete understanding of the “why” in what you do, or should be doing, in your care of the hair and skin of our pets. This is taught by a veterinarian and a groomer from a scientific perspective but will be taught at a level even the beginner will benefit from.

SHORT COAT (9 AM - 10 AM)

Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discusses the short coat and its anatomy, specific skin and hair needs, skin problems specific to the short coated pets and the best ingredients to use to get optimal health and beauty.

MEDIUM COAT (11AM - 12 PM)

During this lecture Dr. Faver and Suzanne will discusses the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty.

LONG COAT (2 PM - 3 PM)

During this lecture Dr. Faver and Suzanne will discusses the long coat anatomy, the specific needs of the long coated pet, skin problems specific to long coat

pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty.

THERAPIES (4 PM - 5 PM)

Do you see pets with allergies, bacterial infections, excessive itching, dry, flakey skin, fungal/yeast infections and parasites but don’t know what to do?

During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day. This lecture will help you apply all the principles you have learned in the earlier lectures.

This daylong program is 4 hours long and is included in the Liberty Pass, Friday to Sunday Basic, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

ROCKIN’ sOME CREATIVE

WITH CINDY OLIVER

Come and watch a creative design come to life in just a few hours!

From blank to minimal color, all the way to the finished masterpiece.

Learn how to create a design, step by step, during this live demo with top creative groomer, Cindy Oliver. Carving, Coloring, Scissoring, Styling, Detailing, and more; you won’t want to miss this!

This daylong program is 4 hours long and is included in the Liberty Pass, Friday to Sunday Basic, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

ALL AMERICAN GROOMING SHOW 2017

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FRIDAY

HANDSTRIPPING WITH MR. TERRIER WITH SCOTT WASSERMAN If you mention Terriers in the AKC circuit, Scott Wasserman is a name that comes to mind. Join him as he discusses tools and the proper handstripping techniques that can be used in practical applications in your salon.

From harsh coated terriers to sporting dogs, and even those mixed breeds, Scott will share his knowledge on successful handstripping, ending with a live dog demo.

UNDERSTANDING THE THEORY OF HANDSTRIPPING (9 AM - 10 AM): This segment covers hair anatomy, why

PATTERNS, PUPPIES & PRICING (2 PM - 3 PM): This segment covers patterns, grooming puppies and elderly dogs. Pricing and marketing will also be discussed.

TECHNIQUE (11 AM - 12 PM): This session discusses the technique of handstripping and covers the steps for staging a coat, rolling a coat and working furnishings, etc.

HANDSTRIPPING DEMO (4 PM - 5 PM): The last hour will feature a live demo on a wire coated dog.

we hand strip and choosing the right tools for the job.

This daylong program is 4 hours long and is included in the Liberty Pass, Friday to Sunday Basic, or can be purchased separately.

See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

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ALL AMERICAN GROOMING SHOW 2017

FRIDAY EVENING

SHOW STYLES EQUAL THE BEST PET STYLES FOCUS ON THE POODLE

WHOSE GOT YOUR BACK WHEN

Reactions, Outbreaks & Injuries Happen?

LARA LATSHAW & HEATHER HUDSON

WITH DAVE CAMPANELLA

When you understand the ins and outs of show styles you will improve your pet grooming.

Customers may not know what you’ve done, but they will see the difference! Heather and Lara will discuss understanding breed standards, the structure of a Poodle and corrective grooming.

With this information you can make a dog with less than perfect structure look their best. They will also share tidbits they’ve learned through competition grooming that has helped them in their salons with regular pet grooming.

Salon injuries and accidents happen. It’s not a matter of “If ” something goes wrong, but when, how often or how severe. Confidently assess what has happened, know what to do next and stop repeat occurrences. Dave presents simple methods, facts and resources to face and resolve challenges professionally. Dealing with Clients, Product Manufacturers and Veterinarians can often be more challenging than what actually happened. Know what to say to clients, what to ask when reaching out to manufacturers, and how to score points with Veterinarians. No one gets thrown under the bus ever again.

Mobile:

THE GOOD, THE BAD AND THE UGLY WITH BRETT WILSON Mobile is all the rage these days.

What better way to groom less and make more? However, mobile comes with its challenges and obstacles.

Let’s discuss the pros and cons of mobile and how it relates to 1) Routing, 2) Maintenance, 3) What to Charge, 4) Adding Additional Units, 5) REBOOKING! Whether you have a mobile currently or are looking to begin mobile, this class is for you. Learn some tricks and tips to more effectively operate your mobile business and enjoy the luxury of a mobile schedule.

Evening programs are two hours long each & included in the Liberty Pass or can be purchased separately.

Includes Trade Show on Friday, Saturday and Sunday.

Holistic PET

GROOMING

THE ART OF

Helping

Pets Feel AS GREAT AS THEY LOOK

Transform your grooming practice into one that reduces stress and promotes the feeling of comfort and security for pets, clients and yourself!

AVAILABLE NOW AT

WWW.BARKLEIGHSTORE.COM ALL AMERICAN GROOMING SHOW 2017

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WEEKEND TOPICS HANDLING BAD REVIEWS WITH A WINNING ATTITUDE KHRIS BERRY

Every business eventually faces the dreaded bad review. Handling bad reviews with class and style is an art and this seminar will teach you how to navigate the treacherous waters of Google, Yelp, and Facebook reviews.

You will learn how to craft appropriate responses; emotional, non-emotional, factual, humorous, and many more.

Your public response (or lack thereof ) to your reviews can be a powerful tool in traversing social media and maintaining your reputation. Learn to respond with passion and confidence and represent your business in a professional manner.

IT’S A SNAP: TIME-SAVING WITH SNAP-ON COMBS KELLY KNIGHT

Are you tired of spending way too much time on the scissor breeds? In this class Kelly will go over the art of using Snap-on comes to cut your time down on those seriously timeconsuming grooms.

NAIL TRIMMING DOES NOT NEED TO BE DIFFICULT DEBORAH WALKER

Nail trimming should be a snap; find out how in this session with Deborah Walker. Change the way the dog thinks and feels about getting its nails done. In this class, learn techniques from Deborah on (a) how to calm your dog during the nail process, (b) how to keep your dog from being the controlling factor in whether or not it gets its nails done, (c) how to reduce stress on older dogs through nail trimming, (d) the relationship between nails and behavior in the groom shop, (e) testing out the emotional state of the behavior during the nails session, and (f ) learning the difference in technique to use with dominant behavior.

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ALL AMERICAN GROOMING SHOW 2017

HOW TO GET & KEEP CAT CLIENTS DANELLE GERMAN

When starting her feline-exclusive grooming business, Danelle German realized there were obstacles standing in the way of getting clients to want a full groom for their cats and to getting them on a regular maintenance schedule. Along the way, she learned many valuable lessons on how to get cat clients, how to maximize the potential of each groom visit, and how to retain clients long-term. In this seminar, Danelle will share the tactics she has used over the years to develop a healthy and growing number of regular cat clients willing to pay top dollar to keep their kitties in fantastic condition!

“ME TOO” GROOMING SHOP: SET YOURSELF APART FROM THE COMPETITION DR. CLIFF FAVER & SUZANNE MARCHETTI

If your grooming salon is just like everyone else, why would people come to you? Let’s look into niche marketing and talk about how you can beat the competition in your area. Find new ways to work smarter, not harder to increase your income!

BREAD & BUTTER GROOMING: POODLE KATHY ROSE

Kathy shares her tips to smooth scissoring techniques for the everyday groomer. Kathy will show you how to achieve a show worthy poodle clip easily and timely by combining clippering and scissoring for the perfect finish. Watch as she transforms the everyday poodle into a smoothly scissored pet that you would be proud to send walking out of your salon. Don’t miss the chance to see this informative Poodle demo with the woman who judges the best of the best.

UTILIZING TECHNOLOGY FOR YOUR BUSINESS BRETT WILSON

Today’s society is changing. Client cards are a thing of the past, and marketing techniques have gotten streamlined with the use of technology. Join Brett as he discusses the ways you can implement technology into your grooming business and make your life less complicated and record keeping seamless.

SCHNAUZER TRIM JANICE FEHN

Let’s set these lines and shape that head! Create the eyebrows, expression and placement of beard. Pillar those legs and set that skirt! Options on length for the back, why and why not? Join Janice for this one hour demo and learn everything you ever wanted to know about the perfect Schnauzer trim.

CINDY KNOWS MOBILE! CINDY OLIVER

Come join Cindy for a fun, informative hour about mobile grooming! See how her long–running mobile business has been successful and how yours can be too! Listen to tips, experiences, funny stories, and more. If you’re just getting into mobile grooming or are a seasoned mobile groomer, this class is for you!

SOLO CAT HANDLING 101 DANELLE GERMAN

Learn how to handle cats safely, efficiently, and with finesse. Solo grooming is possible. Danelle solo groomed cats during her early years when she had no employees in her salon. She and her staff continue to solo groom cats to this day. Find out what makes this possible.

WEEKEND TOPICS SALON CREATIVE ADD-ON SERVICES ANGELA KUMPE

NUTRITION: HOW DOES THAT EFFECT MY JOB? DR. CLIFF FAVER

Angela will show you several new products for quick add-on creative services in the salon as well as covering several you may have seen before but just didn’t know how they were achieved. Some of the topics will include chalking, Swarovski crystals, iron on accessories, quick touches of color, glitter designs, and creative finishing touches.

How much does nutrition play in the health of the skin? You might be surprised! Come and learn more about the diets we feed and what you may want to consider in choosing and recommending a diet. How much can we trust labels and what do we need to know about the dog food industry?

GROOMING THE HERDING GROUP JENNIFER BISHOP-JENKINS

A GROOMER’S GUIDE TO PUREBRED DOGS JENNIFER BISHOP-JENKINS

How does an Aussie tail “smile”?

Why does the Bouvier have such a huge head? Why did the AKC create the Herding Group in 1983?

Learn all about this newest of the AKC groups, what breeds are in it, and their unique grooming needs. We will cover the history, behavior, Breed Standards, as well as grooming oddities and specifics of these agricultural workers. We will even dare to tackle the controversies surrounding the correct care of most common of all dog coats: the Double-Coat!

LISA LEADY ON HANDSTRIPPING LISA LEADY

Handstripping is not just for the show ring! In this seminar, Lisa will discuss the theory of handstripping as well as practical applications. Once you know more about how the wire coated breeds respond to stripping the way they do, you will be able to use these techniques to improve your clippered dogs in the salon. Lisa will discuss stripping tools and how to use them to improve the color and texture of your clients’ coats. And these methods apply to sporting dogs and mixed breeds as well as terriers!

This fast-paced overview of the world of purebred dogs will provide context and back story to the breeds we see every day in our grooming shops.

Topics include: AKC Breed Standards - how they are written and how to interpret them; the breed “Groups”; the major Coat Types, how they fit Group and Breed function, and differ in grooming needs; the long history of the human-dog co-evolution; health issues associated with breeds; and an overview of canine genetics. We will also visit the recent trend in “Designer” crossbreeds, how to understand Dog Shows, and how grooming table behavior can be understood by learning about the breed.

GIZMOS & GADGETS FOR GROOMERS CHERYL PURCELL

You’ve seen all those new tools, now find out how to use them! It seems like every time you open a catalog there’s some new grooming tool. Ever wonder if they’re for you?

Well, Cheryl, a self proclaimed gadget junkie, is here to let you know what’s worth trying, what you just can’t live without and how to use the tools correctly. Learn how to groom more efficiently, and with less stress.

WORKING TO LIVE OR LIVING TO WORK BARB HOOVER

Balance; it can be hard to find when it comes to work, family and pets. We are often pulled in so many directions trying to please our clients and take care of our families that we don’t take care of ourselves. Do you eat lunch on the run, if even at all? Do you work even when sick or injured? Are you so exhausted after a holiday rush that you can’t enjoy the holiday with your family and friends? At the end of the day are you too tired to even groom your own dogs or sit down to dinner with your kids? Barb will share tips on creating a balance with time saving tricks to give you more free time and self care plans to make you feel and work your best.

GROOMING THE NEW DESIGNER DOGS SUE WATSON

We are all getting them now; all those little or big Mix Breeds - no, wait - “designer” dogs. The owners have no clue what their pet should look like because they never want it to look like what it really is. Sue can give you suggestions that can help you deal with those clients and make their decisions easier for them and their fancy designer dogs. Bring your ideas along as well and we will share.

DE–MATTING DE–MYSTIFIED LINDA EASTON

Don’t let de-matting get you down.

Learn tips and tools to make this a profitable add-on for your business.

With Linda’s system, getting rid of mats doesn’t have to be painful for you or the dogs! Linda will also share tips on taking matted and pelted dogs shorter without having to shave them bald. Yes, there is a way for EVERY dog. Get paid what you are worth for doing a pet friendly job.

ALL AMERICAN GROOMING SHOW 2017

15

‘17

THE

WORLD’S LARGEST GROOMING SHOW

HERSHEY LODGE & CONVENTION CENTER

September 14–17, 2017

GroomExpo.COM

WWW. 16

ALL AMERICAN GROOMING SHOW 2017

WEEKEND TOPICS EMPLOYEES: ENGAGED VS MOTIVATED BRETT WILSON

On the fence about hiring? Struggling to find great staff, or how to get more from your staff? Employees are the lifeblood of any industry and they are critical in getting the job done in our serviced based business.

Whether you have 0 or 100 employees, this class is for you. Learn about when to hire, when to fire, and benefits. This business management class is geared towards owners and will have plenty of time for specific employee related questions.

GROOMING SALONS: A PETRI DISH FOR DISEASE DR. CLIFF FAVER

Ever wonder what “beasties” are lurking around your grooming salon? What about the risks to the pets, to you, or your family? What you don’t know can hurt you! We will also address some of the myths/ misconceptions from a scientific approach of some of the disease processes we commonly are exposed to. You will learn some of the common hazards you are faced with and common sense ways to minimize your exposure to them.

PET WESTIE JANICE FEHN

Join Janice for Pet Westies with correct profile, length and look. Learn how to retain some wire texture in your pet trims and tricks to get that head and tail shape correct.

MOBILE GROOMING TIPS & TRICKS ANGELA KUMPE

Angela will share advice, tips and tricks on many topics of Mobile Grooming. These bits of information can help you while you build a successful mobile grooming business. Some of these topics include scheduling, increasing tips, invoicing, price increases, setting rules

and sticking to them, marketing, cancellations, add on services, latch key services, and much more.

Included is a history of how it all began, thanks to the Godfather of Creative Styling, Jerry Schinberg.

DON’T GIVE IT AWAY! HOW MUCH ARE YOU WORTH AN HOUR? CHERYL PURCELL

DREAMY DROP COATS VALERIE PARTYNSKI

Many groomers set their prices by what the shop down the street charges.

That’s not how we should be setting prices. What you need to charge per dog and what I need to charge per dog are different because our costs to operate are different. Every groomer should know what they need to generate per hour in order to make a living wage.

ERGONOMICS OF HAND SCISSORING DEBORAH WALKER

In this class you will gain the knowledge on how important ergonomics is in the salon. Learn how to protect your hands before scissoring. Learn techniques to stop Carpal Tunnel from getting worse or eliminating it forever. Deborah Walker will be covering how your body structure is affected by the positioning of your hands with ergonomic techniques. Learn how to utilize equipment in an ergonomic way and how to apply methods to reduce grooming time and stress on your body.

THE TIMELESS SPIRAL TRIM DAWN OMBOY

The Spiral trim was first done 1981 at the Atlanta Pet Fair. Learn more about the beginning of this timeless classic that was the basis of Creative Styling as we know it today. The Spiral has continued to delight groomers to this very day and has been beautifully executed by many over the years.

Dawn will show you how to set the pattern in a live demo and top it off with a bit of Airbrushing instruction.

Valerie will show you how to do a stylish, but easy maintenance trim on a drop coated dog. Being one of the harder coat types to work with, she will show you how to get a smooth finish in a short amount of time using snap on combs and thinning shears.

KERRY BLUE TAMMY SIERT

The beautiful Kerry Blue terrier has distinct features and a soft coat.

Tammy will demonstrate how to achieve the correct angulation and breed profile with these stylish terriers.

From the competition ring or the pets that come in your salon, you can always give the proper hair style that may be slightly modified for maintenance purposes. Tammy will give you easy guidelines and tips that you can use in your own shop.

HOW TO NOT GET BIT! SCOTT WASSERMAN

This seminar explains the “hows” and “whys” a dog may bite. It covers everything from puppy development, noise sensitivity, handling puppies, geriatric dogs and special needs pets.

CUSTOMER SERVICE 101 BRETT WILSON

What does it take to run a successful business? Customers of course! Far too often we tend to forget they pay us to perform a service for them. What should we be doing to gain their trust and better their experience for their four-legged family member? Brett will walk you through what he feels is a step by step guide to keeping them coming back for more.

ALL AMERICAN GROOMING SHOW 2017

17

WEEKEND TOPICS puppy grooming an additional revenue source.

TRAIN THE PUPPY & THE OWNER: DEVELOPMENT & GROOMING LARA LATSHAW & MELISSA SIEDENSTRANG

LION CUT OR NOT? DANELLE GERMAN

Melissa and Lara will explain puppy development and behavior.

When groomers understand the puppy brain, they can be more effective when getting puppies used to being groomed – and have much happier clients! Topics will include the nuts and bolts of puppy development, the socialization of puppies, and some training techniques groomers can implement. They will also cover business practices to make the process better for everyone, as well as some marketing ideas to make

Lion cuts are a popular groom style for cats, either because of owner preference or because a cat is severely matted or pelted.

Know when a lion cut is the right choice and when it is not so as to avoid unnecessary dangers and incomplete grooms. In this seminar, Danelle will explain how to determine when a lion cut is appropriate and when it is not, how long it should take to complete, and what methods and steps to follow for a clean, smooth finish.

THE BICHON HEAD: FROM SHOW TO SHORT LINDSEY DICKEN

Lindsey will start by doing a show type head, then demonstrate three more styles on the same dog, ending with a short easy maintenance style.

Any of those could be applied to your client dogs!

SHEERLY ELEGANT POODLES KELLY KNIGHT

Are you intimidated by grooming poodles? In this class Kelly will go over some of the most important points on balance and breed profile to help you add elegance and style to your poodles.

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ALL AMERICAN GROOMING SHOW 2017

(909) 643 - 6607

SPEAKERS & JUDGES

FOR SPEAKER AND JUDGE BIOS, VISIT AAGROOM.COM

Khris Berry

Jennifer BishopJenkins ICMG

Dave Campanella

Lindsey Dicken

Teri DiMarino

Linda Easton, ICMG

Dr. Cliff Faver

Janice Fehn, CMG

Danelle German

Laura Hearn

Barb Hoover

Heather Hudson

Kelly Knight

Angela Kumpe

Lara Latshaw

Lisa Leady

Cindy Oliver

Dawn Omboy

Valerie Partynski

Tammy Siert

Jill Pipino

Suzanne Marchetti Mackensie Murphy

Cheryl Purcell

Victor Rosado

Kathy Rose

Susan Sholar

Melissa Siedenstrang

Joey Villani

Deborah Walker

Scott Wasserman

Sue Watson

Brett Wilson

ALL AMERICAN GROOMING SHOW 2017

19

KNOCK YOUR SMOCKS OFF

FRIDAY CONTESTS

COMPETITION Grooming smock or other frock, Whatever you wear to repel the hair, Decorate your clothes; anything goes.

There’s no limitation on your imagination.

REGISTRATION IS ONLY $5.

PRIZES 1ST PLACE: EZ DRY III Double Motor High Velocity Dryer ($600 value)

2ND PLACE: EZ DRY I Single Motor High Velocity Dryer ($395 value)

Just mark the box on the form.

Will a new designer be born?

When all is said and done, just have fun!

3RD PLACE: Case of Crystal White

Shampoo and Razer 8.5S, 8.5C, and 42-tooth thinner ($200 value)

ABSTRACT RUNWAY COMPETITION Friday 9 PM Showcase the beauty in simplicity by entering Friday evening’s abstract runway competition. The competition features beautifully sculpted, simple abstract designs that use minimal color, if any.

These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for cash prizes.

2016 Abstract Design 1st Place Winner Cindy Oliver

For ALL contest rules and information go to www.AAGroom.com 20

ALL AMERICAN GROOMING SHOW 2015

SPECIAL EVENTS

DJ

Party SATURDAY

AT 9PM THE RIVER BALLROOM ALL AMERICAN GROOMING SHOW 2017

21

GROOMING CONTESTS

WORLD CUP

GROOMING GAMES This premier grooming event will take place on Friday, Saturday and Sunday, when the nation’s best groomers vie for the top positions. Beginner to expert skills will be tested in this world class event.

Huge prize money is being offered in all levels of competition at All American Grooming Show. Contest sponsors are Andis, TropiClean, Espree, E-Z Groom, Earthbath, and Wahl. Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Wire Coated Breed; and Sporting & Salon Freestyle. Sunday will feature Rescue Round-Up and the Groomer to Groomer Creative Styling Tournament.

The contest will be broken into five tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament.

For ALL contest rules and information go to www.AAGroom.com

NE B PR AR W F OD KL RO UC EIG M ENJOY STORIES TIO H AND PHOTOS FROM NS BEHIND THE SCENES! !

$24.95 FOR A LIMITED TIME ONLY

$29.95 RETAIL PRICE

IN 96 FU PA LL GE CO S LO R

Top: Preparing for Atlanta Pet Fair just after Pasadena - Angela thought about a more tribal eagle at first.

!

BARKLEIGH PRODUCTIONS 970 W. Trindle Road • Mechanicsburg, PA 17055 22

ALL AMERICAN GROOMING SHOW 2017

Middle and bottom: At Atlanta Pet Fair, where “Cherokee Heritage” took First Place 80

Angela Kumpe, winner of the 2010 Groom & Kennel Expo People’s Choice Award, with “Cherokee Heritage”

BARKLEIGHSTORE.COM INFO@BARKLEIGH.COM (717) 691-3388

81

C1998

Rescue Remedy and a chicken sandwich, we were back. Josh was regaining his strength, but we had sat out of the competition and lost valuable time. I wasn’t sure if I could complete him with the time I had left. Kathy Rose announced “scissors down” just as I added a couple feathers for a headpiece. After all that coat growth, I just didn’t have time to finish what I had planned. We still managed to get third place and the coveted People’s Choice Award. Lori again got first place, and the “Lion King” managed to remain undefeated.

I decided to go ahead and take the design to one more show: Atlanta Pet Fair. I just had to complete this design that I had worked so hard to perfect.

Just a couple weeks before Atlanta, my mother passed away; I was devastated.

I had no intentions of going anywhere, especially so soon after her death. My mother was my soul, my greatest fan, my seamstress, and my inspiration.

In the days before Atlanta, my entire family pushed me to go on and do what my mom would have wanted me to do. “She would want you to go, Angela!” is what my dad was telling me. I agreed to go but wasn’t sure if I would compete. I just wasn’t up to it.

The night before we left, I told my dad, “I will work on my dog, and if I can do it, I will. For my mom!”

It was time to get the dogs ready, and I am sure everyone thought I had lost my mind. I just kept talking to my mom while I was working on Josh, just like she was standing there. When I was done, I was so excited. It was beautiful, and win or lose, I was happy.

I pulled it together and completed the design; my mom would have been so proud. We won first place and People’s Choice.

SUNDAY CONTESTS

RESCUE ROUNDUP COMPETITION

Sunday Morning

The Rescue Round-Up competition raises awareness and encourages others to get involved with their local rescues.

The winner of the Round-Up will be invited to attend the National Rescue Round-Up Invitational at Groom Expo. If you can’t compete, be sure to come out and support the competitors as they help these dogs go from rags to riches.

For ALL contest rules and information go to www.AAGroom.com

CREATIVE STYLING COMPETITION Sunday Afternoon

2016 Creative Styling Winner Cindy Oliver

Groomer to Groomer is sponsoring the Creative Styling Contest with $1,600 in prize money and trophies.

Groomers will also compete for the coveted People’s Choice Award. Competitors will be divided into two divisions: one for previous winners and the other for those who have never placed. The Creative Styling Champion will be selected from the winner in each division.

For ALL contest rules and information go to www.AAGroom.com

DOG BATHING AND DRYING FOR COMPETITION

There will be a mobile van in the South parking lot of the hotel for bathing contest dogs. Sign-up sheets will be posted to facilitate scheduling. After towel drying your dogs (with towels brought from home), head for the Maple Room, where you can use one of several drying stations equipped with tables and professional dryers.

Both facilities will be available starting Thursday evening.

ALL AMERICAN GROOMING SHOW 2017

23

CONTEST PRIZES

BEST IN SHOW $2,000

BREED CLASSES

BEST ALL AROUND $1,500

BEST IN

RESCUE

GROUP

ROUND UP WINNERS RECEIVE INVITE FOR GROOM EXPO 2017 RESCUE ROUND-UP INVITATIONAL

OPEN 1st Place 2nd Place 3rd Place

$200 $100 $50

INTERMEDIATE 1st Place 2nd Place 3rd Place

$100 $50 $25

ENTRY 1st Place 2nd Place 3rd Place

$100 $50 $25

1st Place 2nd Place 3rd Place

$200 $150 $75

1st Place 2nd Place 3rd Place

CREATIVE STYLING

ABSTRACT RUNWAY

1st Place 2nd Place 3rd Place People’s Choice

1st Place 2nd Place 3rd Place

$750 $400 $250 $200

FOR A CONTEST RULES AND REGISTRATION VISIT WWW.AAGROOM.COM 24

ALL AMERICAN GROOMING SHOW 2017

$1000* $500 $250

$750 $400 $250

CONTEST SCHEDULE Thursday 6:30 PM

Judges Meeting

7:00 PM

Contestant Meeting

Groom Team Meeting (to follow)

Friday Morning 8:00 AM

Wire Coated Breed Tournament Check In

9:00 AM

Wire Coated Breed Tournament Start

12:00 PM

Wire Coated Breed Tournament Awards

Friday Afternoon 1:00 PM

All Other Purebreds Tournament Check In

2:00 PM

All Other Purebreds Tournament Start

5:00 PM

All Other Purebreds Tournament Awards

Saturday Morning 8:00 AM

Espree Salon Freestyle Tournament Check In

Earthbath Sporting Tournament Check In

9:00 AM

Espree Salon Freestyle Tournament Start

Earthbath Sporting Tournament Start

12:00 PM

Espree Salon Freestyle & Earthbath Sporting Awards

Saturday Afternoon 1:00 PM

Wahl Poodle Tournament Check In

2:00 PM

Wahl Poodle Tournament Start

5:00 PM

Wahl Poodle Tournament Awards

5:30 PM

Andis Best In Show Judging

Sunday Morning 8:00 AM

Rescue Round Up Check In

8:30 AM

Rescue Round Up Tournament Start

12:00 PM

Rescue Round Up Awards

Sunday Afternoon 1:30 PM

Andis Best In Show Awards

3:00 PM

Groomer To Groomer Creative Styling Check In

3:30 PM

Groomer To Groomer Creative Styling Presentations

and Awards

ALL AMERICAN GROOMING SHOW 2017

25

SCHEDULE Thursday 11 AM

REGISTRATION OPENS

Paving the Way to Success: A Guide to

Business & Individual Changes — Joey Villiani

12-6 PM Brusher Bather Certificate Program — Teri DiMarino

THURSDAY EVENING

12-4 PM Barkleigh Pet Professional First

Aid/CPR Certification

— Jill Pipino

Master Touch For Your Everyday Grooming

— Victor Rosado

AKC Salon Certification: Safety in the Shop

— Susan Sholar

7-9 PM Behavioral Grooming: Creating A Fear-Free

Grooming Experience — Khris Berry

Allergies: Facts & Myths — Dr. Cliff Faver

So You Want To Be A Contest Groomer?

— Mackensie Murphy & Lindsey Dicken

Friday 8 AM

REGISTRATION OPENS

9-10 AM

DAY LONG SEMINARS – PART 1 With Trade Show Breaks

Difficult Dogs Series: Difficult Dogs with Tammy — Tammy Siert

Pet Professional’s Business Makeover: Marketing — Khris Berry

Science of Skin: Short Coat — Dr. Cliff Faver & Suzanne Marchetti

Rockin’ Some Creative — Cindy Oliver

Handstripping with Mr. Terrier: Understanding

the Theory of Hand Stripping

— Scott Wasserman 10 AM

TRADE SHOW OPENS

11-12 PM

DAY LONG SEMINARS – PART 2

Difficult Dogs Series: Working with the

NO NO Bad Dogs!

— Lisa Leady

Pet Professional’s Business Makeover: Management — Khris Berry

Science of Skin: Medium Coat — Dr. Cliff Faver & Suzanne Marchetti

Rockin’ Some Creative — Cindy Oliver

Handstripping With Mr. Terrier: Technique — Scott Wasserman 2-3 PM

ALL DAY CLASSES – PART 3

Difficult Dogs Series: Grooming the Difficult Dog — Sue Watson

Pet Professional’s Business Makeover: Money — Khris Berry

Science of Skin: Long Coat — Dr. Cliff Faver & Suzanne Marchetti 26

ALL AMERICAN GROOMING SHOW 2017

Rockin’ Some Creative — Cindy Oliver

Handstripping With Mr. Terrier:

Patterns, Puppies & Pricing — Scott Wasserman 4-5 PM

ALL DAY CLASSES – PART 4

Difficult Dogs Series: Table Technique:

Alternative Techniques for Handling Pets — Cheryl Purcell

Pet Professional’s Business Makeover: Media — Khris Berry

Science of Skin: Therapies — Dr. Cliff Faver & Suzanne Marchetti

Rockin’ Some Creative — Cindy Oliver

Handstripping with Mr. Terrier:

Handstripping demo — Scott Wasserman 6 PM

TRADE SHOW CLOSES

FRIDAY EVENING 6-8 PM Whose Got Your Back When Reactions,

Outbreaks, & Injuries Happen?

— Dave Campanella

Show Styles Equal The Best Pet Styles:

Focus On The Poodle — Lara Latshaw & Heather Hudson

Mobile: The Good, Bad, & The Ugly — Brett Wilson 9 PM

KNOCK YOUR SMOCKS OFF SMOCK CONTEST & ABSTRACT DESIGN RUNWAY COMPETITION

SCHEDULE SATURDAY 8 AM

REGISTRATION OPENS

2-3 PM

SESSION 3

9-10 AM

SESSION 1

Solo Cat Handling 101 — Danelle German

“Me Too” Grooming Shop: Set Yourself

Apart from the Competition — Dr. Cliff Faver & Suzanne Marchetti

Schnauzer Trim — Janice Fehn

How to Get & Keep Cat Clients

Salon Creative Add-On Services — Angela Kumpe

Lisa Leady on Handstripping — Lisa Leady

Gizmos & Gadgets for Groomers — Cheryl Purcell

— Danelle German

Employees: Engaged VS Motivated

Bread & Butter Grooming: Poodle — Kathy Rose

4-5 PM

SESSION 4

— Brett Wilson

Utilizing Technology for Your Business — Brett Wilson

A Groomer’s Guide to Purebred Dogs — Jennifer Bishop-Jenkins

10 AM

TRADE SHOW OPENS

11-12 PM

SESSION 2

Handling Bad Reviews with A Winning Attitude — Khris Berry

Nutrition: How Does That Effect My Job? — Dr. Cliff Faver Working to Live or Living to Work

— Barb Hoover

Grooming the Herding Group — Jennifer Bishop-Jenkins

De-Matting De-Mystified — Linda Easton

Grooming the New Designer Dogs — Sue Watson

Cindy Knows Mobile! — Cindy Oliver

6 PM

TRADE SHOW CLOSES

It’s a Snap: Time-Saving with Snap-On Combs — Kelly Knight

SATURDAY EVENING

Nail Trimming Does Not Need to Be Difficult — Deborah Walker

7:30 PM

GROOM TEAM MEETING

9 PM

ALL AMERICAN PARTY

SUNDAY 8 AM

REGISTRATION OPENS

9-10 AM

SESSION 5

Kerry Blue — Tammy Siert

Grooming Salons: A Petri Dish for Disease — Dr. Cliff Faver

Pet Westie — Janice Fehn

Mobile Grooming Tips & Tricks — Angela Kumpe

Don’t Give It Away! How Much Are You

Worth an Hour?

— Cheryl Purcell

Ergonomics of Hand Scissoring — Deborah Walker 10:00 AM

TRADE SHOW OPENS

11-12 PM

SESSION 6

The Timeless Spiral Trim — Dawn Omboy

Dreamy Drop Coats — Valerie Partynski

How To Not Get Bit! — Scott Wasserman

Customer Service 101 — Brett Wilson 2-3 PM

SESSION 7

The Bichon Head: From Show to Short — Lindsey Dicken

Lion Cut or Not? — Danelle German

Train the Puppy & The Owner:

Development & Grooming — Lara Latshaw & Melissa Siedenstrang

Sheerly Elegant Poodles — Kelly Knight 5 PM

TRADE SHOW CLOSES

ALL AMERICAN GROOMING SHOW 2017

27

LOCATION

THE WESTIN

CHICAGO NORTH SHORE 601 NORTH MILWAUKEE AVENUE WHEELING, IL 60090

ROOM RATE: $138/Night* CALL (866) 627-8517 FOR RESERVATIONS RESERVATION DEADLINE: JULY 19, 2017

*TELL THEM YOU ARE WITH ALL AMERICAN GROOMING SHOW

DRIVING DIRECTIONS FROM DOWNTOWN CHICAGO

FROM NORTH

Follow signs to tollway Interstate 94 West (north toward Milwaukee).

When I-94 forks, continue North on Route 41.

Exit at Lake Cook Road, then turn left (West).

Proceed to the Milwaukee Avenue exit and turn left at the light.

The hotel entrance is at the second light on the left side.

Take Interstate 94 East/294 South towards Chicago.

Exit west at Lake Cook Road.

Turn right on Lake Cook Road.

Proceed west.

Stay to the right and exit Milwaukee Avenue.

Turn left on US45/Illinois 21/Milwaukee Avenue.

Turn left at Wolf Road and proceed to the hotel.

From Chicago Midway Airport (MDW) When exiting the airport, take Route 50 North to the junction of Interstate 55.

Continue on I-55 Southwest to tollway I-294 (about 12 miles).

Continue on I-294 North to Milwaukee.

Proceed north and exit on Lake Cook Road. Turn left (West) onto Lake Cook Road.

Proceed to Milwaukee Avenue exit and turn left at the light.

The hotel entrance is at the second light on the left side.

Approximately 40 minutes

FROM SOUTH Take interstate 294 North towards Milwaukee/Wisconsin.

Exit at Lake Cook Road and turn left (head west).

Stay to the right and exit Milwaukee Avenue.

Turn left onto US 45/Illinois 21/Milwaukee Avenue.

Turn left at Wolf Road and proceed to the hotel.

From Chicago O’Hare International Airport (ORD) Follow signs to tollway Interstate 294 North to Milwaukee.

Proceed North and exit on Lake Cook Road.

Proceed to Milwaukee Avenue exit and turn left at the light.

The hotel entrance is at the second light on the left side.

Approximately 30 minutes

28

ALL AMERICAN GROOMING SHOW 2017

Approximately 1 hour

FROM WISCONSIN Take Interstate 94 South toward Chicago.

Exit on Lake Cook Road and turn right (West) at the light Proceed to Milwaukee Avenue exit and turn left at the light.

The hotel entrance is at the second light on the left side.

O NORTH SHORE

Approximately 1 hour

PROGRAM SELECTION Select ONE program from each education session that you might attend. This will enable us to plan adequate seating for your comfort. One per attendee please!

1 p 2 p

3 p 4 p 5 p

6 p

7 p 8 p

THURSDAY DAYTIME (Choose 1)

Brusher Bather Certificate Program Barkleigh Pet Professional First Aid/CPR Certification Master Touch For Your Everyday Grooming AKC Salon Certification: Safety in the Shop Paving the Way to Success: A Guide to Business & Individual Changes

THURSDAY EVENING (Choose 1)

Behavioral Grooming: Creating a Fear–Free Grooming Experience Allergies: Facts & Myths So You Want to Be a Contest Groomer?

2:00 PM – SESSION 3 (Choose 1)

300 p Solo Cat Handling 101 301 p Salon Creative Add–On Services 302 p Lisa Leady on Handstripping 303 p Gizmos & Gadgets for Groomers 304 p Employees: Engaged vs Motivated

4:00 PM – SESSION 4 (Choose 1)

400 p A Groomer’s Guide to Purebred Dogs 401 p De–Matting De–Mystified 402 p Nutrition: How Does That Effect My Job? 403 p Working to Live or Living to Work 404 p Grooming the New Designer Dogs

SUNDAY

FRIDAY DAYTIME (Choose 1)

9:00 AM – SESSION 5 (Choose 1)

FRIDAY EVENING (Choose 1)

11:00 AM – SESSION 6 (Choose 1)

SATURDAY

2:00 PM – SESSION 7 (Choose 1)

9 p Difficult Dog Series 10 p Pet Professionals Business Makeover:

Marketing, Management, Money & Media 11 p Science of Skin 12 p Rockin’ Some Creative 13 p Handstripping with Mr. Terrier

14 p Who’s Got Your Back When Reactions,

Outbreaks & Injuries Happen?

15 p Show Styles Equal the Best Pet Styles:

Focus on the Poodle 16 p Mobile: The Good, Bad, & the Ugly

9:00 AM – SESSION 1 (Choose 1)

100 p “Me Too” Grooming Shop: Set Yourself Apart from the Competition 101 p Schnauzer Trim 102 p How To Get & Keep Cat Clients 103 p Bread & Butter Grooming: Poodle 104 p Utilizing Technology for Your Business

500 p Grooming Salons: A Petri Dish for Disease 501 p Pet Westie 502 p Mobile Grooming Tips & Tricks 503 p Don’t Give It Away! How Much are You Worth an Hour?

504 p Ergonomics of Hand Scissoring

600 p Kerry Blue 601 p The Timeless Spiral Trim 602 p Dreamy Drop Coats 603 p How to Not Get Bit! 604 p Customer Service 101

700 p The Bichon Head: From Show to Short 701 p Lion Cut or Not? 702 p Train the Puppy & the Owner: Development & Grooming 703 p Sheerly Elegant Poodles

11:00 AM – SESSION 2 (Choose 1)

200 p Handling Bad Reviews with a Winning Attitude 201 p Grooming the Herding Group 202 p Cindy Knows Mobile!

203 p Nail Trimming Does Not Need to Be Difficult 204 p It’s A Snap: Time–Saving with Snap–On Combs ALL AMERICAN GROOMING SHOW 2017

29

30

ALL AMERICAN GROOMING SHOW 2017

ALL AMERICAN 2017 REGISTRATION One person registering per form, please Name (Print Clearly): ______________________________________________ Business: _______________________________________________________ Address: ________________________________________________________ City/State/Zip: ___________________________________________________ Email (Print): _____________________________________________________ Phone: (____________) ____________________________________________ Cell Phone: (____________) ________________________________________

Packages 1

2

3

4

p Liberty Pass – $299 “Freedom to attend everything!” Seminars Thursday through Sunday, three-day trade show (begins Friday), all events, and viewing of tournaments. You may go in and out of educational sessions. Some Sessions overlap. Includes Groomer to Groomer bag. p Fri. to Sun. Basic – $199 Seminars Friday through Sunday, trade show and viewing of tournaments. p Weekend Basic – $140 Saturday & Sunday Programs, Trade Show and viewing of tournaments. p Trade Show Special – $25 Three-day trade show and viewing of tournaments

Trade Show – $10 per day ($15 at the door) 5 p Friday 6 p Saturday 7 p Sunday 8

p Smock Contest Entry – $5 Make Checks Payable to:

Barkleigh Productions, Inc. 970 West Trindle Road • Mechanicsburg, PA 17055

(717) 691-3388 • FAX (717) 691-3381 • info@barkleigh.com AA17

Programs are 20% higher at the door.

Refund Processing Fee – $30 Register online at www.aagroom.com

p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other _____________

A La Carte

Thursday Daytime

Brusher Bather Certificate Program Barkleigh Pet Professional First Aid/ CPR Certification 12 p Master Touch for Your Everyday Grooming 13 p AKC Salon Certification: Safety in the Shop 14 p Paving The Way To Success 10 p 11 p

$149 $129 $129 $129 $129

Thursday Evening Behavioral Grooming Allergies: Facts & Myths 17 p So You Want To Be A Contest Groomer 15 p 16 p

$59 $59 $59

Friday Daytime Difficult Dog Series

Pet Professional’s Business Makeover 20 p Science of Skin 21 p Rockin’ Some Creative 22 p Handstripping with Mr. Terrier

18 p 19 p

$129 $129 $129 $129 $129

Friday Evening Who’s Got Your Back?

Show Styles Equal the Best Pet Styles: Poodle 25 p Mobile: The Good, Bad, & the Ugly 23 p 24 p

$59 $59 $59

Saturday Daytime 26 p 27 p

Saturday Program Sessions $129 Individual Session (each) # ______ x $45 = $ ___________

Sunday Daytime 28 p 29 p

Sunday Program Sessions $99 Individual Session (each) # ______ x $45 = $ ___________

Total: $ ___________

#

Check One:

p Check p MC/Visa/Discover

# _____________________________________________________ Exp. Date ____________________________

ALL AMERICAN GROOMING SHOW 2017

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Coat Styling Spray Gives long-lasting lift, fullness and form Hair stands out, allowing for a smoother scissor finish Pumps up thin coats, defines hard-to-manage coats and tones up healthy coats

SHOW SPECIAL* Only $7.00 each

*Available at the Davis booth while supplies last! Not available for shipping.

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ALL AMERICAN GROOMING SHOW 2017