All American Grooming Show 2022

All American Grooming Show

AAGROOM.COM

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bOOTH 87

REPAIR CENTER 3001 N. Locust St | Sterling, IL 61081

TRADE SHOw The trade show offers fantastic bargains, show specials, demonstrations and discount pricing. Bring your staff and get ready to stock up!

The All American Grooming Show is the

Try on scissors, see state-of-the-art equipment, buy boutique items. Talk to movers and shakers in the industry from all over the nation. It's all here!

TRADE SHOW ADMISSION INCLUDES VIEWING OF ALL GROOMING CONTESTS ON YOUR ADMISSION DAY!

world's longest running

ExHIbITOR LiST *

grooming show!

There are programs for

A Creative Collection

Fresh Shears

PetBiz Insurance

anyone interested in

Aerus formerly

Geib Buttercut Shears

Petco

improving their knowl-

Electrolux

Groomers Pro

PetStore.Direct

AKC

GroomTeam USA

Precision Sharp Co.

All4Groomers

Hawaiian Moon IV San

Sensei Shear Systems

of pets. Also, great com-

Animal Care Products

Bernard USA

Sharp Edges/GEM

petitions to challenge

Animal Photography

Joe's Sharpening

Shears

you and help hone your

Aussie Dog Products

Service

Shernbao USA, Inc

Chiro One Wellness

KENCHii

Stylist Wear

Centers

Kennel Connection

The Shears Depot

ous about the pet care

Dazzling Paws

LaLa's Pet Products

Thera-Clean

industry, you will want

Dog Is Good

Love Groomers

Microbubbles

to be here!

Dog N Frog

Loyalty Pet Products

Wahl Clipper

Earthwhile Endeavors/

Max & Molly Wear

Corporation

Earthbath

Midmark/ Shor-Line

Whitman's

Electric Cleaner

Nexderma, Inc

Woof Wear Collars

Company

Official Pet Boutique

Zolitta

EMP 10, LLC

PawMat

Evolution Shears

Pet Perennials

Frank Rowe & Son

Pet Ribbons

edge, handling and care

skills. So, if you are seri-

Note: ONLY dogs used for competition or demos are permitted.

Service animals are also permitted.

*Expected to attend

LOCATION THE RENAISSANCE

Schaumburg Convention Center Hotel 1551 Thoreau Dr. North Schaumburg, IL 60173 Room Rates: Single/Double $159 Reservations: (847) 303-4100 Cut Off Date: 7/11/2022 *Hotel is not pet friendly and there is NO 24 hour holding set up on site.

E

nhance your trip with a stay at The Renaissance Schaumburg Convention Center Hotel. The Renaissance is located just 12 miles from O'Hare International Airport and 26 miles from downtown Chicago, with easy access to I-355 and I-90 expressways. Enjoy a fine dining

experience at Sam & Harry's Steak House, a relaxing meal at Gather Bar or Starbucks® coffee in the cafe. Use the NAVIGATOR by Renaissance® program to find the perfect entertainment, shopping and dining near our enlightened, sophisticated hotel in Schaumburg, IL.

THURSDAY

Brusher Bather CertificaTe Program Teri DiMarino

Y

our ability to do your job, and do it right,

preferring the security of knowing there will

separates you from being " just a bather"

always be a need for their expert services.

to a position that contributes to the finished

Bathers-in-training, "groomer wannabes",

product in the salon. Teri believes that a good

seasoned groomer techs and salon owners will

bath, brush and dry is 50% of a great groom.

benefit from this day-long program with tips

The bathing room is where most stylists

on equipment and products to make the job

started. Before future groomers begin to think easier. From getting the dog ready for the tub, of clipping coat, they must first know what

to finding the right shampoo through proper

to expect from the hair, and how to treat it

bathing and blow-drying techniques, Teri will

to obtain desired results. Surprisingly, many

cover the B/B fundamentals. Safety issues

great B/Bs remain in the bathing room,

and handling will be stressed.

Tools of the Trade and How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

What's In Those Bubbles??? Shampoos, Conditioners & Spray (HOUR 2) Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

(HOUR 1)

THURSDAY Dematting...It's Not What It Used To Be (HOUR 3) Everyone has a technique for dematting a neglected pet. For some, it's a shave-down and then entering the pelt in a Mat Contest. For others, it's a timeconsuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most

Provided by

common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

Show Price

$509 Reg. $649

Getting the Most Out of Your Bathing & Drying Time (HOUR 4) Getting the Most Out of Your Bathing and Drying Time Bathing and drying are the most underestimated aspects of our jobs.

Techniques can make or break a groom.

FT-804

The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

$176 And get a value super cyclone dryer for FREE!

Avoid shipping costs, get yours at the show! sales@shernbaousa.com

626.549.1212

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

THURSDAY

Skin AssessmEnt CertificaTe Course

Barkleigh

roomers have seen it all! Dandruff, flea dermatitis, and

Pet Professional First Aid & CPR Certificate Course

alopecia are some of the common skin issues we have

Kelsey Ann Sexton

G

Dr. Cliff Faver

seen in our shops, but how do we go about recommending proper treatment? With the correct knowledge, groomers can resolve or prevent most skin issues that we see. Groomers are the first line of defense for pets since we see them more frequently than a veterinarian. And now, with the limited access to veterinarians at present, groomers serve a key role in keeping pets' skin and coat healthy.

In this course, Dr. Cliff will help you decipher which ailments

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.

are within your ability to treat and what truly needs to be seen

In this two-hour interactive

by the veterinarian. Empower yourself and your salon with the

course, you will learn emergency

confidence to act as a consultant to pet owners for common

care, how to stock a first aid

skin issues. This course is presented by a veterinarian that has

kit, perform CPR, respond to

treated hundreds of thousands of cases by partnering with the

breathing and heart emergencies

groomers he works with.

(including choking), and disaster

Pet Business 101: Leadership, Management, & Culture

procedures, with some of these

Melissa Mitchner This workshop will review how to successfully maintain and expand in the pet care industry. Melissa will cover reviewing policies and procedures, marketing, business planning, and next-level growth development for small business owners. What does the next phase of your business look like and what will it take? This seminar will also explore key systems and processes for leadership and management, as well as how to create a culture that inspires growth. In addition, this seminar will help you identify key principles, plan strategically, and teach you how to set goals to sustain and scale your business.

exercises being demonstrated on a live dog. This unique course is customized for pet care professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

THURSDAY

AKC S.A.F.E. Grooming Certification Program T

Susan Sholar

he American Kennel Club recognizes

and safety. Topics covered include accident

that grooming is important to the overall

avoidance, disease awareness, and sanitation.

health, comfort and well-being of pets.

Setting the standard in grooming safety to

All groomers who attend will be eligible, at no additional charge, to become AKC Safety

ensure these needs are met for all pets in salon, Certified Groomers and receive a frameable The AKC is proud to offer the Safety in Salons

certificate and other great benefits. This course

Certification Program to groomers and salons. is also an important part of the requirements As reputable and quality pet care

for the AKC Safety in the Salon Certification.

professionals, groomers should consider the

This salon certification gives salon owners

safety and welfare of the pets entrusted to their

a means to show their commitment to the

care. The Safety in Salon course will review

health and safety of pets and in return receive

best practices focusing on pet care, health,

valuable marketing support from the AKC.

Super Styling Everyday Dogs Sue Zecco and Jay Scruggs

S

ue and Jay have collaborated for many

how to balance the head in with the rest of the

years teaching seminars all over the world,

body and how to set the length with clippers

and now virtually with their Super Styling

to cut out a lot of scissoring. This will help save

Sessions app. Spend the day with this dynamic

time with the finishing process."

duo as they give valuable tips for prepping,

Keeping breed profile on pet trims is all

grooming, and finishing those everyday shop

about achieving a natural finish with snap-

dogs. They will demonstrate achievable pet

on combs and finishing with thinning shears.

trims on several different common breeds (and

Blending the body and not leaving defined lines

mixed breeds) during this four-hour seminar.

in the coat is easy to achieve when you use the

Sue and Jay will use several tools in their

right techniques. Some coat types that come

grooming toolbox to highlight breed profiles and

in the shop everyday can be unforgiving, but

simple pet trims that will keep your clientele in

Sue and Jay will share their secrets and tips to

easy-to-maintain trims with some flair. "This

get a nice, stylish finish every time. Your clients

seminar will focus on adding personality to an

will never be happier once you implement these

average-looking dog," says Jay. "We will show

Super Styling secrets to your everyday trims!

THURSDAY EvENING Adding Flare, Cutting Time Blake Hernandez Here's your time to shine!

Kerry Fever Irina Pinkusevich The sexy Kerry Blue Terrier is a striking breed with that classic terrier outline. The beautiful unique color

In this two-hour demo, you

exudes power and elegance, and this magnificent

will learn how Blake can

terrier oozes majesty. How do we as stylists accentuate

transform even the scruffiest

the powerful features of this breed? It all starts with

mess into the perfectly-fluffed

proper coat prep, the right products, and specific

beauty. Snap-on combs and

tools. The combination of textures (wavy, fluffed-

quick tool and anatomy tricks

out, and silky) require different scissoring techniques

to set you on your way will be

on different parts of the dog, and Pina will show you

demonstrated.

exactly where to draw the line.

FRIDAY

The Bubbly Bichon Jonathan David

T

he Bichon Frise is one of the most animated, bouncy breeds we know. Their soft curves and unique

style are always a head-turner. While this trim can seem overwhelming, once you understand the lines, you'll love doing this cut. In this one-hour live-dog seminar, Jonathan will talk about the proper profile and demonstrate techniques to achieve that continuous, rounded profile of this truly beautiful breed. The seminar will finish off with a demonstration of the "tricks" to achieve the round, devilish expression of the Bichon Frise head.

Super Styling Bichon: Pet Trim

Jay Scruggs

Jay will demonstrate a short,

Creative on a Pet Bichon? Why Not? Angela Kumpe

What if you were to add a

Perfect Bichon Head Olga Zabelinskaya Trying to achieve the perfect Bichon head is something every

well-balanced maintenance

quick creative touch to your pet

groomer strives to do. Olga

trim on the Bichon. "In this

grooming clients. I mean, why

quickly became one of the most

demo I will be using mostly

not? Creative can be an easy add-

well-known and respected for her

clippers to set the length on the

on service that will draw attention

achievements with Bichon Frises.

body and legs, and will show

to your salon or mobile and bring

In this seminar, Olga will share her

an easy way to trim this breed

extra income as well. Angela will

tips to make your Bichon heads

short enough that your clients

take a plain pet groom to the next

perfect every time with easy-to-

can maintain between appointments

level and show you how quick and easy it can be. She will

follow guidelines. Lots of common mistakes are made when it comes

while leaving

also tell you how to place

to this breed's profile, and trying

a little more

creative touches so that

to correct those after the hair is

length in

clients are not "stuck" with

gone can be a nightmare. Let

certain areas to

a design or color for months,

Olga show you how to avoid these

keep the breed

and go over the many

mistakes and make your next

looking stylish,"

different types of products

Bichon competition-ready.

says Jay.

you could use to do this.

FRIDAY Huh? What Kind of Doodle is it?

Tammy Siert

H

aving trouble determining what kind of doodle your client has or the coat type? Tammy will give a short power point on the different doodles coming in our salons, and the coat types, textures, and

styles clients are requesting. She will also give suggestions on dealing with clients that insist on having inches of hair on their dogs but won't maintain their coat at home. She will do a demo on a Golden Doodle and show you shortcuts using clipper techniques.

Super Styling the Doodle

Jay Scruggs

"Designer Breeds" like doodles, quickly became popular, and every groomer should know how to groom and maintain them. There is some challenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner.

In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop.

Daily Doodle Dos

Blake Hernandez

In this everyday dog seminar, Blake will tell you exactly how to maximize money and minimize madness on these majestic mutts—from how to schedule, handle and educate a daily doodle client to all Blake's go-to tips to make every hour a power hour! One thing every doodle has in common is that they are part Poodle, and that Blake's jam!

Solving the Doodle Problem Corina Stammworthy Are you drowning in bad doodles and fantasizing about not

Puppy Handling 101 Certificate Course Melissa Jepson Puppies are often a whole other world when it comes to the easiest way to acclimate them to the grooming process. This fourhour certificate course will equip you with the best knowledge and techniques to handle puppies with confidence! We will cover

accepting new doodle clients? In this class, we break down how

psychological milestones, ongoing

to solve the doodle problem once and for all. Learn how to find

handling techniques, overcoming

good doodle clients and get them on a regular schedule. In

common obstacles, and how to

this customer service-based class, we will cover how to talk to

set your puppies up for a lifetime

doodle owners using keywords and phrases, go over common

of success both on the grooming

doodle scenarios, and make you a doodle owner expert.

table and off.

FRIDAY The New Consumer: Pet Owners & The Grooming Industry Melissa Mitchner Pet owners are more informed and the grooming industry is exploding. This seminar will explore how to address the new segment of pet owners and explore services and enhancements for your grooming business. Growth is essential, and pet owners are the secret to your success!

Time Management and Setting Yourself Apart From Other Groomers Adriane Pope In this seminar, you will learn the best ways to manage your time working while also allowing family time after this pandemic crisis. You will also learn the importance of always having a set plan, how to best cater to geriatric pets, and the best ways to go above and beyond for your clients, setting yourself apart from the average groomer. Lastly, you will learn the best way to pick and choose, and weed out the clients that are not a good fit for your program.

The Wellness Salon Joey Villani

It doesn't take much to add a full spa day to your salon or mobile—and Joey will show you how! With slight changes and a different approach, become the ultimate wellness salon and not only pamper man's best friend, but also increase profits.

Maximizing Your Business's Profitability Jeremy Stamper

In this class Jeremy will be discussing how to critically analyze your business and identify if you are leaving money on the table. Take a deep dive into creative ideas to maximize profitability, including enhanced service options, small retail, and more.

FRIDAY EvENiNG

Business CompliancE CertificaTe Course Corina Stammworthy

T

his is an important

policies, and how to properly

certificate course for staff,

handle harassment complaints.

Big and Beautiful: The Standard Poodle Sue Zecco and Jay Scruggs If there's a single breed that you're certain to find coming to you for grooming,

managers and owners. Corina

Workers' comp and family

Stammworthy will show you

leave will also be discussed

how to get and keep your shop

along with the proper IRS rates

matter what trim style their

compliant with current laws

for travel, mileage and meal

owners select—should be

and ordinances. She will start

per diems. Corina will give you

elegant, well-balanced, and

with the basics including what

the tools to make sure you are

scissored. Grooming difficult

safety signage needs to be

always compliant with Covid-19

feet, achieving a beautiful

posted in your salon, what is

protocols, even if they change.

topknot, and getting that

considered overtime pay, and

Corina will touch on some hard

overall balanced look are not

how long you should be keeping

topics like reporting animal abuse

the easiest tasks in the world.

your financial records. She will

to make sure you are prepared for

Sue and Jay will demonstrate

cover how to deal with various

any situation. Empower yourself and your staff by having the

techniques and shortcuts,

Human Resources issues such as what information you can or

knowledge to protect yourselves

cannot share, substance abuse

and your business.

Feline Safety Grooming Certificate Course Dana Chavez-Rey In this two-hour, interactive course you will learn how to stock a versatile feline grooming kit. Dana will also go over the right questions to ask a new client and how to safely and effectively evaluate a feline. Lastly, Dana will show you how to prepare your grooming area for your feline friends.

it's the Poodle. All of them—no

provide timesaving tips, and show you how to do quick and stylish everyday pet trims.

FRIDAY

The Encyclopedia of Dogs Jennifer Bishop-Jenkins

W

e have chosen to make the noble and rewarding task of caring for dogs our life's work. Yet, science has dramatically changed what we know about the dog in recent years.

The in-depth information in this engaging and compelling program will be transformative, not only in how we view the dog, but in everything related to how we interact with them. This fourhour class will equip you with information and insight about the dog that is rarely available outside the academic setting.

This class will cover fascinating scientific discoveries about the dog in topics that range from A to Z, including Anatomy, Breeds, Coat Types, Domestication Evolution, Functions, Grooming Needs, Handling, etc., all the way to Zoonotics.

Important scientific advances in our understanding of the dog will inform your daily interactions with humanity's Best Friend. You will not want to miss this exciting look into the world of dogs!

SATURDAY Corrective Grooming & Creating Structure Irina Pinkusevich How does structure affect your pet grooms? In this seminar, Pina will teach you how to make the pet styles that leave your salon "different." You will learn how to correct defective structure and create structure where it is lacking to make a marked and notable improvement in the look of your grooms.

Established, profitable pet grooming business for sale with 11 years of client history. There are multiple groomers on staff with space to grow within current location. This business has a tremendous reputation and a profitable track record. It is located in a strip center in an affluent suburb of Chicago with an affordable lease. The owner is motivated to sell for retirement.

PET GROOMING BUSINESS FOR SALE! Listing Price: $149,500 For all inquiries: Matt or Tony Transworld Business Advisors of La Grange 708-328-8800 lagrange@tworld.com tworld.com/lagrange

Everyday Temporary Color and Accessories Adriane Pope Learn easy, simple, and profitable creative grooming and accessories that you can do in your shop. Adriane will teach you everything from temporary colors to accessories.

You will leave this class with the inspiration and knowledge to get started in creative color and easy accessories that will set you apart from the rest.

SATURDAY

How to EnhaNcE Your Business ThrougH Enrichment-Based Grooming Samantha Palya

W

hat is enrichment grooming and should

high? Are there too many injuries and exhaustion

your salon consider this option? How does

within employees? During this hour, you will learn

enrichment add to your environment, your business,

how enrichment grooming adds to your customer

and your business's bottom line? Are you a solo

and employees grooming experience, brand, culture,

groomer looking to add revenue but not add dogs

and profits. Learn who can benefit from adding this

to your day? Is turnover for employees and clients

program to your salon or business.

Specifying Pet Shampoo

Dealing With "The Delusional Client"

Dan Williams This presentation assists the professional pet groomer to better understand the differences

Kelsey Ann Sexton

Groomers are faced with multiple inquiries

among today's vast number of liquid grooming

and personalities when offering a service to the

products. The audience is introduced to chemical

public. Is your salon set up for success to handle

formulas and active shampoo ingredients, with a

these "delusional" requests? "Can you fit her in

focus on desired outcomes. Emphasis is placed

today? Is my dog done yet? Why so expensive?

on proper product selection to meet the needs of

Can I pick up after hours? Don't poodle my

the groomer, the client, and the pet. Also included

doodle!" We hear these comical and frustrating

is a look at specialty products such as whitening

requests often. In this

shampoo, degreasing shampoo, and detangle and

seminar you will learn

dematting shampoos.

how to go from "Customer

Oh That Fabulous Face!

Melissa Jepson One of the easiest ways to start incorporating

Servant" to "Customer Service" by structuring your salon to be prepared for whatever delusional

Asian styling in your salon environment is to

demands clients can

start on the face. This class will take you through

come up with.

different face styles for maximum cuteness!

SATURDAY

Difficult Dog Days with Tammy Tammy Siert

H

ave you ever felt stressed the minute you see a particular dog on your schedule?

Is this dog difficult? Is the client difficult?

Tammy will give you tips for dealing with these difficult dogs and clients, and how to protect your salon with establishing policies. Learn how this can actually help

your bottom line by advertising that you're experienced in handling dogs that require special needs. Whether it's a dog that bites and hates grooming, or an old dog that can't stand, Tammy will help you understand the signs that dogs give and techniques to help make their experience the best one yet.

Running Your Business to Its Maximum Potential Joey Villani

We all go through the same things in

with this, then this is the seminar for you.

business when we're having a hard time

Figure out what you should be charging, how

figuring out what we should be charging,

to streamline your day-to-day operation, and

dealing with difficult clients, and figuring out

be confident that you are doing everything to

how to move forward. If you are struggling

its maximum potential.

Poodle Know-How

Jessica Moore

The Poodle is one of the most groomed

A Tail's Tale Jayne Gallagher

Let's open another chapter

breeds in our shops, no matter the size—we

from Jayne Gallagher's book

get a lot of them! Wanting to step up your

of whimsical grooming. A

game? This live grooming seminar tells all!

How to determine what trim will look good on each pet, setting lengths

Tail's Tale. Here the often understated tail will be the front and center. The

on different parts of the dog,

emphasis will be on its

and proper tool selections will be

magical transformation

covered. Jessica will also cover

often seen in Jayne's hybrid

client education on at-home

freestyle designs. Learn just

maintenance and how often

what a sidewinder, dandelion,

they should schedule for a professional groom.

and hybrid spiral can do for your daily styles!

SATURDAY

Drop Dead Gorgeous Drop Coats Jay Batista

J

ay will start this one-hour seminar by discussing the preparation of the coat and correct tools needed, followed by a demonstration on carding the jacket and clipper work to set the pattern. Jay will then

show you the proper way to straighten hair on ears and legs, and how to safely use hot tools— every Asian Fusion cut calls for flat ironing! The last step in this transformation is a cute face to complete the look.

Don't Lose Your Noodle to the Doodle Craze Jessica Uzetta

Jessica Uzetta, NCMG has been in active in our industry for over 20 years and owns two successful grooming shops St Louis. In this seminar, she shares her secrets to navigating, pricing, scheduling, and not losing money or your sanity to this popular designer dog.

The Dreaded Deshed

Terrific Terriers

Desheds are time consuming and hard on a groomer's body long term. Learn tips and techniques that actually make this job easier by working smarter. Learn ways to minimize the work and, even in some cases, eliminate the need by better education for the client, more efficient techniques, and products that do the hard work for you.

"You can achieve a natural look on a terrier without hand-stripping that every discriminating pet owner will love," says Sue. Sue and Jay will demo their winning techniques on achieving the correct lines on terriers using clippers that will offer a natural look on a pet trim. They will also discuss the difference in terrier heads.

Adding Self-Service to Your Salon

The Captivating Clipped Westie

This new salon trend can be an easy moneymaker when done right! Corina and Macie will cover build-out, products and equipment, and how to convert self-service customers into lifelong grooming clients.

Learn how to design and grow the selfservice side of your business so that it's working for you!

In this session, Tammy will groom a Westie to perfection by giving it a stylish breed trim using clippers. Practical for the pet parent, the clipped Westie is what you mostly encounter in your salon. Tammy will discuss the proper pattern, strip and clip techniques, and tips to groom to breed profile and keep that Westie looking sharp!

Dr. Cliff Faver

Corina Stammworthy and Macie Pisa

Sue Zecco and Jay Scruggs

Tammy Siert

SATURDAY Salon Creative Add-On Services

Modern Styles

by Olga

Burnout...Does it Have to Exist?

Angela Kumpe

Olga Zabelinskaya

Elli Bultemeier

Angela will show you

This very popular, innovative,

Having a hard time finding

several new products for

one-of-a-kind, "different" way

groomers? Have you thought

quick add-on creative

of dog grooming, Olga will

about training groomers

services in the salon, as

demonstrate and explain how

but don't think you could

well as cover several you

to make your or your customers'

or don't have time? Our

may have seen before but

dogs looks like a baby dolls,

industry is struggling as

just didn't know how they

teddy bears, or stuffed animals.

the pet to groomer ratio is

were achieved. Some of the

Japanese or Asian style of

very one-sided. DEVELOP

topics will include chalking,

grooming helps to "sell" your

MORE GROOMERS! In this

Swarovski crystals, iron-on

grooms, attract new customers,

informative seminar, Elli will

accessories, quick touches

and bring your grooming ability

show you that you do have

of color, glitter designs, and

one step up to a creative way of

time and give you a guide to

creative finishing touches.

dog grooming.

implement a training program.

Corrective Grooming Everyday Temporary Mastering Effective & Creating Structure Color & Accessories Communication Irina Pinkusevich How does structure affect

Adriane Pope Learn easy, simple, and

Jeremy Stamper In this hour long seminar,

your pet grooms? In this

profitable creative grooming

Jeremy will be discussing

seminar, Pina will teach

and accessories that you can

communication as well as

you how to make the pet

do in your shop. Adriane will

all of the forms it takes in

styles that leave your salon

teach you everything from

business, including your

"different." You will learn how

temporary colors to accessories.

clients, employees, and

to correct defective structure

You will leave this class with

brand collaboration. He

and create structure where it

the inspiration and knowledge

will also explore topics

is lacking to make a marked

to get started in creative color

such as creating effective

and notable improvement in

and easy accessories that will

client consultations, conflict

the look of your grooms.

set you apart from the rest.

resolution, and negotiations.

SUNDAY

Future-Proof Your Business Donovan Gallagher

C

omputers and tech are all around us—in our

are in high demand, social media is more important

phones, our cars, and our homes—and no

than ever, and the younger generation craves online

matter how you fight it, the grooming industry

booking over calling in for appointments. Learn how

is incorporating them at a rapid pace. Our pet

to simplify the transition from pen and paper to

parents desire convenient and instant access to our

modern salon management and how it can change

businesses, memberships and "pay ahead" features

your life for the better.

The Schnauzer, From Standard to Salon Freestyle Jay Batista

Get two demos in one in this action-packed

Jay transforms this standard trim into a unique

seminar with Jay Batista. First, a step-by-step

work of art. He will show you how to create an

guide to setting a breed standard cut on a

Asian Fusion look out of any coat length, with

Schnauzer will be demonstrated. Then, watch as

endless possibilities.

Heads and Tails, Both Are Important Jessica Moore

Jessica is all about balance and blending,

dog short, we should still do our best to make

even in a simple shave down. Believe it or

them look their best. Jessica will demonstrate

not, a shaved-down dog can be made to

how just a slight change in a few details can

look worse by a badly balanced head and

make or break the groom. Even on a shave

tail. Whether the dog had to be shaved due

down, she will show you how to still achieve

to owner neglect or the client just likes the

cute and easy.

Clipper Art, Color Not Required Angela Kumpe

In this seminar, Angela will show you how to

a great way to add creative flair to dark coats

carve beautiful detailed patterns into the coat.

without the hassle of trying to add color. Although

This is an awesome way to try creative styling

these designs can be left without color, she will go

without the commitment of color. This is also

a step further and add color to the designs.

SPEAkERS & jUDGES

Chris Anthony

Jennifer Bishop-Jenkins

Dennis Brooks

Elli Bultemeier

Dana Chavez-Rey

Malissa Conti-Diener

Teri DiMarino

Jonathan David

Dr. Cliff Faver

Janice Fehn, CMG

Erin Flynn

Anne Francis

Jayne Gallagher

Donovan Gallagher

Misty Gieczys

Blake Hernandez

Denise Heroux

Melissa Jepson

Alyssa Kasiba

Angela Kumpe

Melissa Mitchner

Jessica Moore

Samantha Palya

Macie Pisa

Adriane Pope

Jay Scruggs

Kelsey Ann Sexton

Susan Sholar

Adrian Smith

Corina Stammworthy

Jessica Uzetta

Joey Villani

Jeremy Stamper

Olga Zabelinskaya

Sue Zecco

Irina Pinkusevich

Tammy Siert

Dan Williams

SCHEDULE THURSDAY EVENING

11 AM

Registration Opens

12-6 PM

Brusher Bather Certificate Program - Teri DiMarino

Kerry Fever - Irina Pinkusevich

12-4 PM

Skin Assessment Certificate Course - Dr. Cliff Faver

Barkleigh Pet Professional First Aid & CPR

Pet Business 101: Leadership, Management, & Culture - Melissa Mitchner

Certificate Course - Kelsey Ann Sexton

7-9 PM

Adding Flare, Cutting Time - Blake Hernandez

AKC S.A.F.E. Grooming Certification Program - Susan Sholar

THURSDAY

DAYTIME

Super Styling Everyday Dogs - Sue Zecco & Jay Scruggs

DAYTIME

Bichon Series: Super Styling Bichon: Pet Trim - Jay Scruggs

8 AM

Registration Opens

Let's Talk Shop: The Wellness Salon - Joey Villani

9-10 AM

Daylong Programs – Part 1

Puppy Handling 101 Certificate Course - Melissa Jepson

Bichon Series: The Bubbly Bichon - Jonathan David

The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins

Let's Talk Shop: The New Consumer: Pet Owners & The Grooming Industry - Melissa Mitchner

4-5 PM

Bichon Series: Creative On A Pet Bichon? Why Not? - Angela Kumpe

The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins

Doodle Days: Huh? What Kind Of Doodle Is It? - Tammy Siert

Puppy Handling 101 Certificate Course - Melissa Jepson

Let's Talk Shop: Maximizing Your Business's Profitability - Jeremy Stamper

Trade Show Opens

11-12 PM

Daylong Programs – Part 2 Let's Talk Shop: Time Management And Setting Yourself Apart From Other Groomers - Adriane Pope Doodle Days: Solving The Doodle Problem - Corina Stammworthy Bichon Series: Perfect Bichon Head - Olga Zabelinskaya Puppy Handling 101 Certificate Course - Melissa Jepson

Puppy Handling 101 Certificate Course - Melissa Jepson The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins 6 PM

FRIDAY

Doodle Days: Super Styling The Doodle - Jay Scruggs

10 AM

Trade Show Closes

FRIDAY EVENING 6-8 PM

Feline Safety Grooming Certificate Course - Dana Chavez-Rey Business Compliance Certificate Course - Corina Stammworthy

The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins 2-3 PM

Daylong Programs – Part 4

Big And Beautiful: The Standard Poodle - Sue Zecco & Jay Scruggs

Daylong Programs – Part 3 Doodle Days: Daily Doodle Dos - Blake Hernandez

DAYTIME

2-3 PM

Session 3

8 AM

Registration Opens

Drop Dead Gorgeous Drop Coats - Jay Batista

9-10 AM

Session 1

Salon Creative Add-On Services - Angela Kumpe

Poodle Know How - Jessica Moore

Dealing With "The Delusional Client" - Kelsey Ann Sexton

How To Enhance Your Business Through Enrichment-Based Grooming - Samantha Palya

Difficult Dog Days With Tammy - Tammy Siert

Everyday Temporary Color And Accessories - Adriane Pope

Modern Styles By Olga - Olga Zabelinskaya 4-5 PM

Session 4 Burnout...Does It Have To Exist? - Elli Bultemeier

Running Your Business To Its Maximum Potential - Joey Villani

A Tail's Tale - Jayne Gallagher

10 AM

Trade Show Opens

Oh That Fabulous Face! - Melissa Jepson

11-12 PM

Session 2

Mastering Effective Communication - Jeremy Stamper

The Dreaded Deshed - Dr. Cliff Faver

Don't Lose Your Noodle To The Doodle Craze - Jessica Uzetta

The Captivating Clipped Westie - Tammy Siert Adding Self-Service To Your Salon - Macie Pisa & Corina Stammworthy Specifying Pet Shampoo - Dan Williams Terrific Terriers - Sue Zecco & Jay Scruggs

6 PM

Trade Show Closes

SATURDAY EVENING 7:30 PM

Groom Team Meeting

8:30 PM

All American Party/ Best In Show Awards/ Smock Contest/ Abstract Runway Design

SATURDAY

Corrective Grooming & Creating Structure - Irina Pinkusevich

SCHEDULE SUNDAY

DAYTIME

11-12 PM

Session 6

8 AM

Registration Opens

Heads And Tails, Both Are Important - Jessica Moore

9-10 AM

Session 5

Essential Oils And Pets - Susan Sholar

The Schnauzer, From Standard To Salon Freestyle Jay Batista

The Life Of A Professional Groomer - Joey Villani Super Styling Heads - Sue Zecco & Jay Scruggs

Skin And Hair 101 - Dr. Cliff Faver Future-Proof Your Business - Donovan Gallagher

10 AM

2-3 PM

Pricing For Profit - Elli Bultemeier

Clipper Art, Color Not Required - Angela Kumpe

Meow Wow! With Dana: Feline Aggression And Behavior - Dana Chavez-Rey

Making Employees Salary - Corina Stammworthy

Poodle Tricks, Tips And Timing - Irina Pinkusevich 5 PM

Trade Show Opens

Trade Show Closes

CONTEST SCHEDULE THURSDAY 6:30 PM

Judges Meeting

7 PM

Contestant Meeting

FRIDAY MORNING 8 AM

Electric Cleaner Company Wire Coated Breed Tournament Check In

9 AM

Electric Cleaner Company Wire Coated Breed Tournament Start

12 PM

Electric Cleaner Company Wire Coated Breed Tournament Awards

FRIDAY AFTERNOON 1 PM

Geib All Other Purebreeds Tournament Check In

2 PM

Geib All Other Purebreeds Tournament Start

5 PM

Geib All Other Purebreeds Tournament Awards

SATURDAY MORNING 8 AM

Earthbath Sporting Tournament and Whitman's Salon Freestyle Tournament Check In

9 AM

Earthbath Sporting Tournament and Whitman's Salon Freestyle Tournament Start

12 PM

Earthbath Sporting Tournament and Whitman's Salon Freestyle Tournament Awards Inventor of the DiamaGroove

SATURDAY AFTERNOON 1 PM

Wahl Poodle Tournament Check In

2 PM

Wahl Poodle Tournament Start

5 PM

Wahl Poodle Tournament Awards

5:30 PM

Andis Best In Show Judging

8:30 PM

Andis Best In Show Awards

SUNDAY MORNING 8 AM

Rescue Round-Up Check In

8:30 AM

Rescue Round-Up Start

12 PM

Rescue Round-Up Awards

SUNDAY AFTERNOON 3 PM

Creative Styling Check In

3:30 PM

Creative Styling Presentations and Awards

REGISTRATION

ONE PERSON REGISTERING PER FORM, PLEASE Check One Name (Print Clearly):

Groomer Kennel Operator Retailer Pet Sitter Trainer Vet Breeder Owner/Handler Manufacturer Online Retailer Catalog Pet Owner Other

Business: Address: City/State/Zip: Email (Print): Phone: Cell Phone:

PACKAGES 1

A LA CARTE

Liberty Pass- $299 "Freedom to attend everything!" Seminars Thursday throuh Sunday, three day trade show (beginning Friday), all events, and viewing of competitions. You may go in and out of educational sessions. Some sessions may overlap.

2

Fri. to Sun. Basic - $199 Daytime seminars Friday through Sunday, trade show and viewing of competitions.

3

Weekend Basic - $140 Saturday and Sunday seminars, trade show and viewing of competitions.

4

Trade Show Special - $25 Three day trade show (Friday to Sunday), viewing of competitions.

5

Trade Show - $10 per day Friday 6 Saturday 7 Sunday 8

Smock Contest Entry - $5

Total: $

Check

Card # Exp. Date

MC/Visa/Discover

Thursday Daytime 10 Brusher Bather Certificate Program 11 Skin Assessment Certificate Course 12 Pet Business 101: Leadership, Management & Culture 13 AKC S.A.F.E. Grooming Certification Program 14 Super Styling Everyday Dogs Thursday Evening 15 Adding Flare, Cutting Time 16 Kerry Fever 17 Barkleigh Pet Professional First Aid & CPR Certificate Course Friday Daytime 18 Doodle Days 19 Let's Talk Shop 20 Bichon Series 21 The Encyclopedia of Dogs 22 Puppy Handling 101 Certificate Course Friday Evening 23 Feline Safety Grooming Certificate Course 24 Business Compliance Certificate Course 25 Big And Beautiful: The Standard Poodle Saturday Daytime 26 Saturday Program Sessions 27 Individual Session Sunday Daytime 28 Sunday Program Sessions 29 Individual Session

Make Checks Payable to: BARKLEIGH PRODUCTIONS, INC 970 West Trindle Road Mechanicsburg, PA 17055 (717) 691-3388 Email: info@barkleigh.com Programs and Package prices are 20% higher at the door.

There is a $30 Refund Processing Fee. Register online at www.aagroom.com

$149 $129 $129 $129 $129 $59 $59 $59 $129 $129 $129 $129 $129 $59 $59 $59 $129 $45 ea. $99 $45 ea.

® BEST BY DESIGN

Inventor of the DiamaGroove