'David Bowie is' Exhibition Facts & Figures

Exhibition organised by the Victoria and Albert Museum, London

Sound experience by

11.12.2015 - 10.4.2016

“To be honest, I did not expect the exhibition in the Groninger Museum to be as successful as it was. To me it seems a huge achievement.”

Geoffrey Marsh, V&A

Entrance of the exhibition at Mendini -1, Exhibition David Bowie is at Groninger Museum.

“Concert room” at the Coop Himmelb(l)au pavilion, Exhibition David Bowie is at Groninger Museum.

A GREAT SUCCESS Exactly 201.301 people came to see D ­ avid Bowie is at the Groninger Museum from 10 December 2015 to 10 April 2016. That figure puts Groningen in second place behind London in the list of cities in which the exhibition was presented and tops visitor numbers in large cities like Chicago, Paris, Berlin, Toronto, São Paolo and Melbourne.

We are happy and proud that we were able to bring this exhibition to the Netherlands and to share the experience David Bowie is with our visitors. The exhibition spoke to the imagination, not only of Bowie fans but also of the general public.

David Bowie is has enjoyed great popularity since it opened in December 2015. Many people saw the show multiple times. “I’m going for the third time on Wednesday,” wrote one. “I think it’s a fantastic exhibition. I’m really becoming a Bowie fan again.”

the Dutch national railways sent a train with a David Bowie carriage from Zwolle to Groningen every weekend in January. Virtual reality glasses allowed passengers to take an imaginary trip through Bowie’s world.

The North Netherlands Symphony Orchestra staged a special series of concerts and the Groninger Forum cinema screened a series of Bowie films at weekends during the exhibition. Shops in Groningen’s city centre competed in a Bowie window display contest. The Noorderlicht photo gallery exhibited 1970s concert photos. The Dutch Comics Museum displayed comics, drawings and illustrations inspired by the character Ziggy Stardust.

The Groninger Museum thanks all its partners, especially the Victoria and Albert Museum in London, for their cooperation in the presentation of this ­exhibition.

This will last with us the longest.

Numerous activities were also organized outside the Groninger Museum. In a joint project with the ­museum,

Andreas Blühm, Director

Central room Mendini 0, Exhibition David Bowie is at Groninger Museum.

201.301 Visitors of David Bowie is in Groningen

“Concert room” at the Coop Himmelb(l)au pavilion, Exhibition David Bowie is at Groninger Museum.

Mendini 0, Exhibition David Bowie is at Groninger Museum.

Outside entrance of the Groninger Museum during the David Bowie is exhibition at Groninger Museum.

48 20% 40% average age of visitor

first visit to Groningen

overnight visit

â‚Ź 11.000.000 economic spin-off for the city of Groningen

Fans of pop singer David Bowie at the last concert he performed in his Ziggy Stardust persona, at the Hammersmith Odeon, London, 3rd July 1973.

Photo by Steve Wood / Express / Hulton Archive/ Getty Images.

Outside entrance of the Groninger Museum during the David Bowie is exhibition at Groninger Museum.

MendiniRestaurant at Groninger Museum, Exhibition David Bowie is at Groninger Museum.

David Bowie CafĂŠ at the Coop Himmelb(l)au pavilion, Exhibition David Bowie is at Groninger Museum.

25%

visitors from Groningen

10%

international visitors

75%

visitors from rest of the Netherlands

90%

Dutch visitors

Quilted two piece suit, Ziggy Stardust tour and “Starman” performance in Top of the Pops, 1972, Exhibition David Bowie is at Groninger Museum.

23.3.2013

12.5.2015

1.9.2015

19.10.2015

11.12.2015

Start David Bowie is in London

Launch of David Bowie is website

Ticket presale starts

Start installation of the exhibition

Opening David Bowie is in Groningen

8.1.2016

10.1.2016

19.2.2016

10.3.2016

10.4.2016

Release of album Blackstar Birthday David Bowie

David Bowie RIP

100.000th visitor David Bowie is

Start extension

David Bowie is closes in Groningen

Entrance Hall of the Groninger Museum, Exhibition David Bowie is at Groninger Museum.

“Growing up” room, Exhibition David Bowie is at Groninger Museum.

Groninger Museum, Groningen 10.12.2015 – 10.4.2016 201.301 visitors

Martin-Gropius-Bau, Berlin 1.5 – 24.8.2014 150.916 visitors

Museum of Contemporary Art, Chicago 23.9.2014 – 4.1.2015 193.000 visitors Art Gallery of Ontario, Toronto 25.9 – 29.11.2013 146.471 visitors Victoria and Albert Museum, London 23.3 – 11.8.2013 312.000 visitors Philharmonie de Paris, Paris, 3.3 – 31.5.2015 196.650 visitors MIS Museo da Imagem e do Som, São Paolo 31.1 – 20.4.2014 80.000 visitors

Australian Center for the Moving Image, Melbourne 16.7 – 1.11.2015 160.462 visitors

Central room Mendini 0, Exhibition David Bowie is at Groninger Museum.

“An exhibition at a museum in the Netherlands of David Bowie’s costumes, handwritten lyrics and other objects from his career opened to grieving fans on Monday, when it is normally closed.”

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 “Excellent”

Costume in the Central room at Mendini 0, Exhibition David Bowie is at Groninger Museum.

Virtual Reality experience in the train.

A joint project with Dutch national railways.

Entrance Hall of the Groninger Museum with displays of the Groninger Museum Shop.

Groninger Museum Shop, Exhibition David Bowie is at Groninger Museum.

The David Bowie is hospitality team.

WITH THANKS TO

SPONSORS

SUBSIDIZERS

BENEFACTORS

PARTNERS

BOWIE SUPERFANCLUB BOER & CROON MANAGEMENT / DE SCHOENENFABRIEK / DEAM GRONINGEN SEAPORTS / HUIS VOOR DE KUNST / TKP PENSIOEN

Costumes in the Central room at Mendini 0, Exhibition David Bowie is at Groninger Museum.

Outside view of the Groninger Museum and MendiniRestaurant, Exhibition David Bowie is at Groninger Museum.

Š Groninger Museum

Outside view of the Groninger Museum, Exhibition David Bowie is at Groninger Museum.

Photography: Erik & Petra Hesmerg, Harold Kingma, Marten de Leeuw, Gerard Taatgen.

Cover: Album cover shoot for Aladdin Sane, 1973 Photograph by Brian Duffy, Photo Duffy © Duffy Archive & The David Bowie Archive