October/November 2011 Issue

October November 2011 Vol 1 | No 2

more inside on:

Social Media PM # 42211029

The Bank of Canada’s new banknotes

it’s show time!

GIC showguide page 61 $6.95

the future of the independent grocer

People • Products • Promotion • Passion

publishers ’ MESSAGE Meeting of the minds For many years and until recently, there was an impressive annual cascade of top-drawer industry events that provided plenty of learning and networking opportunities to folks at every level of our industry.

Now only a handful of these events remain, although one of the most exciting, Grocery Innovations Canada (GIC), which this year will be held October 24 - 25 at the Toronto Congress Centre, continues to thrive and grow.

Attending GIC is important, most significantly because it allows us to break free of the day-to-day demands of our workplaces to experience the best of what our industry has to offer, and to look past the next deadline to see what will be impacting our businesses next month, next year and beyond.

From trend-spotting to networking, from focused, leading-edge conference sessions, to learning about new products and services, GIC really is our industry’s big tent, must-attend-event.

We could say “be there or be square,” but these days, that could mean Foursquare, an app that, through GPS technology, knows where you are, always. And if you don’t know what Foursquare is or how it can help with your marketing strategy, you can learn more about it—and social media in general—at Amber MacArthur’s enlightening presentation at GIC, as well as in the pages of this issue, where we bring you Social Media 101, a primer.

In this edition, we also present a candid roundtable discussion with two of the leading lights of our industry—Anthony Longo, president of Longo’s, and John Scott, president and CEO of the Canadian Federation of Independent Grocers (CFIG). Find out what they have to say about everything from wellness to Walmart—and much more.

This is the second issue of Grocery Business magazine, and on pages 10 and 11, we’ve showcased some of the warm words of encouragement we received with the launch of the premier issue. The Grocery Business team thanks everyone (published here or not) who reached out enthusiastically to cheer us on.

More than ever, we are humbled and happy to be a part of this special industry. kevinsmith@grocerybusiness.ca karenjames@grocerybusiness.ca

Grocery Business October | November, 2011 Volume 1, Issue 2

50

contents Departments 5

8

Publishers’ Message A meeting of the minds

Front End

What’s happening in the grocery business

12 Grocery People

The industry speaks

On the move

30 Collaboration: Health Check

The Canadian-made solution for helping customers make healthier choices

32 It Figures

Interesting stats on social media, women shoppers, immigration growth and where people like to shop

CFIG’s new chairman is in a league of his own

54 Launch it, List it

10 Feedback

October | November 2011

6

50 Profile: Brent Battistelli

Check out these new products

56 Shelf Life: Deli

Counter Intelligence: How to fulfill customers’ desires for sure- fire entertainment fare

“The big guys are getting very good at the things that used to be totally the playground of the independents. And as an independent you have to constantly check what you are doing.”

– John Scott

on the cover

35

The future of the independent grocer

56

52

23

features 14 Tribute: Michael Marinangeli

18 Making it: Crispy Business

Retiring UGI president leaves indelible mark on industry

16 Bank on it

The Bank of Canada’s new $100 and $50 polymer bank notes are here

Marcy’s gourmet bread products business is rising

23 Technology: Social Media 101

How to take your store viral

GIC SHOWGUIDE

3 Conference & Tradeshow 12 program at a glance 21 exhibitor list back cover fold-out trade show floor plan

52 International: Jumbo

58 Merchandising: The big prize

61

How Argentine superstore Jumbo defended its turf

Check out this year’s Master Merchandiser award nominees

Industry supplements 19 Tea Association of Canada: Tea Trends

27 Hunter Straker: In-store Insight 41 Distribution Canada Inc.

30 years of collaboration

October | November 2011

7

Front End

Target zooms in on more Canadian store locations

U.S. discounter Target Corp., now says it expects to open 125 to 135 outlets in Canada. That’s more than the company’s original forecast of 100 to 135 stores.

Target snapped up 220 Zellers store leases for $1.8-billion last January for its planned Canadian debut in 2013.

Walmart snatches up Target’s rejected sites

Walmart Canada Corp. is among the first merchants to snatch up 39 of the Zellers stores rejected by Target, a merchant known for affordably stylish fashion and home goods selection. Walmart says it intends to brand these stores their own.

Sobeys to supply Target with groceries

Beginning in early 2013, Sobeys Inc., the country’s second-largest grocer, will supply new entrant Target Corp. with food and grocery requirements. The long-term wholesale distribution agreement will see Sobey’s provide frozen, dairy, and dry grocery products, including national brand and Target’s private label brands—but not fresh produce.

8

October | November 2011

Loblaw top food distributor The 2011 rankings for companies in Canadian food distribution and retail Rank

Company and Year-end

Revenue ($000)

% chg in Revenue

1.

Loblaw Companies (Ja11)

31,005,000

1

2.

Alimentation Couche-Tard (Ap10)*

16,464,100

4

3.

Sobeys Inc. (My10)

15,246,400

3

4.

Metro Inc. (Se10)

11,385,200

1

5.

Canada Safeway (Ja11) *

6,267,600

7

6.

North West Co. (Ja11)

1,448,104

0

Note: For ranking purposes, results of companies that report in foreign currencies have been converted to Canadian dollars and partial-year results have been annualized. * The company reports in U.S. dollars.

Source: TD Waterhouse

Front End

Loblaw launches high-end line of products

Loblaw Cos. Ltd. is offering a new high-end tier of Black Label gourmet foods as part of the store’s renowned in-house President’s Choice line. Consumers are shopping across multiple channels and retailers, buying basics at low-cost stores and specialty items at boutique shops, according to Allan Lindsay, the company’s vice-president of brand marketing. They found consumers will spend more to participate in something fun and delicious. The Black Label line, with 213 products, launches in October at 140 Loblaw stores in Ontario, Quebec and Nova Scotia, with intentions to expand both the product line and its distribution across the country.

Loblaw rolls out Guiding Stars nutrition program

Loblaw’s new Guiding Star program provides shelf tags to help shoppers more easily identify nutritious foods. The more stars a product has on a scale of one to three, the healthier it is. Products rated have more vitamins, minerals, fibre, whole grains, or Omega-3s; but less saturated fat, trans fat, added sodium, or added sugar.

The program rolled out at select stores in Mississauga, Richmond Hill and Toronto.

Top Canadian grocers by region, based on overall customer experience

1 2 3 4

West

Overwaitea Food Group and Safeway [tied] Atlantic

Sobeys Ontario

Loblaw Cos. Quebec

Sobeys

S o u r c e : T h e Em pat h ica C o nsum e r I nsi g h ts Pan e l — Wav e 1 2 0 1 1 , I ssu e 5 .

October | November 2011

9

Feedback

Grocery Business looks great and covers a full range of topics that are of importance to our industry.

Congratulations!

Just wanted to let you know that I loved your premier issue of Grocery Business.

Great look, feel and content.

I was in NYC this summer and went to Eataly (which was featured in the issue) for lunch. I could have stayed there for days. It was fantastic!

Nancy Croitoru, President and CEO Food and Consumer Products of Canada

I have just received my copy of your premiere issue and I’m quite impressed! I look forward to reading this very modern and contemporary looking grocery magazine. Congratulations on your first issue.

Phil Lanzarotta, Senior Director Customer Logistics Services Kellogg Canada Inc.

S. Deleo de Leonardis, Vice-president Category Management Optimization Sobeys National Procurement

I’ve just received the premiere issue of Grocery Business and read it with great interest. Obviously a work of pride and passion and it shone through. Well done and congratulations to you both.

Jamie Moody, President Tree of Life Canada ULC

Members of Canadian Federation of Independent Grocers responded to the first issue of Grocery Business with enthusiasm. Insightful, direct and focused on the business it is a welcome addition to the landscape of this dynamic industry.

Congratulations to Karen, Kevin and all the good people who developed and produced this exciting new concept.

John Scott, President and CEO Canadian Federation of Independent Grocers

October/November, 2011 Volume 1, Number 2 www.grocerybusiness.ca

Managing Editor Kim Laudrum KimLaudrum@grocerybusiness.ca

Co-Publisher and Content Director Kevin Smith 416-569-5005 KevinSmith@grocerybusiness.ca

Contributing Editors Sally Praskey, Noelle Stapinsky, Marjo Johne, Jim Barnes

Executive Vice-President Content and Market Development Dan Bordun 416-817-5278 DanBordun@grocerybusiness.ca

Creative Agency Boomerang Art & Design Inc.

Grocery Business Advisory Council Bill Dunne, Acosta Canada Phil Donne, Campbell Soup Canada

Contributing Photographer Christopher Scott

John Scott, Canadian Federation of Independent Grocers Nancy Croitoru, Food and Consumer Products of Canada Tim Berman, Kraft Canada Inc. Mark Ayer, Procter & Gamble Inc. David Wilkes, Retail Council of Canada Cori Bonina, Stong’s Market Michael Marinangeli, MIDEB Consulting Inc.

October | November 2011

Linda Fox, Director of Marketing Janes Family Foods

Subscription changes & updates or general inquiries: info@grocerybusiness.ca

Co-Publisher and Executive Editor Karen James 416-561-4744 KarenJames@grocerybusiness.ca

10

Grocery Business is beautiful–you did a fantastic job on your inaugural issue!

© Copyright 2011. All rights reserved.

No part of this magazine may be reproduced without written permission of the publisher.

GST Registration No. 83032 6807 RT0001 Publications Mail Agreement No. PM42211029 ISSN 1927-243X Grocery Business Media 390 Queen’s Quay W., PO Box 4085 Toronto, ON M5V 3A6

Feedback

Congratulations!

Just received the first issue of Grocery Business. What a terrific and impressive venture.

You must be very excited.

Andrew Pelletier, Vice-president of Corporate Affairs and Sustainability Walmart Canada Corp.

Congratulations on your launch– well done!

Greg Beehler, General Manager TCC Canada Ltd.

Just received the first issue of your new venture—a huge congratulations on what is a beautiful, elegant, informative and, in my opinion, “kick-ass” publication. Love the advertising and the cover—really nice. The fonts are amazing and clean. The art is excellent. Nice read— Congratulations! Champagne is on me!

Congratulations on a great first issue!

Stewart Schneider, Marketing Manager TFB & Associates Limited

On behalf of Retail Council of Canada congratulations on the publication of the premiere edition of Grocery Business. The magazine’s look and content reflect your obvious passion for our industry. Grocery Business will provide an important window on the issues and people who influence and shape Canada’s grocery industry. We are looking forward to working with you!

David Wilkes, Senior Vice-president Grocery Division Retail Council of Canada

Michael Marinangeli, MIDEB Consulting Inc.

John Harvey, Retired CEO Co-op Atlantic

Jeff Doucette, Principal Sales is Not Simple

Jeff Brownlee, Vice-president Public Affairs & Partnerships Canadian Manufacturers & Exporters

I had the opportunity last night to go through your magazine. All the folks who contributed to this success should be congratulated. It is a first class piece of work by a classy group of people.

Hey, Way to go. What a great magazine! I suppose I should have expected nothing less from the magnificent duo, but… it’s even better than that. You must be pleased.

Just enjoyed reading your premiere edition during my flight to Europe last night. I really love the final product. It’s clean, informative and fresh. Looking forward to the next issue.

Congrats to you and your team on your first issue!

The magazine looks fantastic–very impressed with the quality and content.

Dave Lemmon, Managing Director Smucker Foods of Canada Corp.

Bravo to you Karen!

I just received my copy of Grocery Business and it is fantastic. Great job!

See you at GIC. Cori Bonina, Chair, Board of Directors Canadian Federation of Independent Grocers

Drop us a line Tell us about your perspective on the grocery business. Letters can be e-mailed to info@grocerybusiness.ca, or mail to Letters, Grocery Business, 390 Queen’s Quay West, PO Box 4085, Toronto, ON M5V 3A6. We reserve the right to edit for length and clarity.

October | November 2011

11

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Grocery People Walmart Canada’s CEO David Cheesewright will become head of retail operations across Canada, Shelley Broader the United Kingdom and Sub-Saharan Africa, the company announced. Shelley Broader will assume the role of CEO of the Canadian division immediately.

Kraft Foods Inc. CEO Irene Rosenfeld is the most powerful woman in U.S. business, Forbes magazine says.

Rosenfeld bumped PepsiCo Inc. chief Indra Nooyi into second spot. The annual ranking is determined by the size, importance, health, and direction of the woman’s busiIrene Rosenfeld ness, the arc of her career and her social and cultural relevance.

Pavi Binning takes the helm as president of Brampton, Ont.-based George Weston Limited, parent company of both bakery Weston Foods and food distributor Loblaw Companies Pavi Binning Limited. W. Galen Weston, executive chairman, made the announcement July 29. Binning joined the firm a year ago as chief financial officer and before that was a director of Loblaw Companies Limited.

Domenic Pilla will become president and chief executive officer of Shoppers Drug Mart Corp. effective Nov. 1, Domenic Pilla the company

announced. Pilla was formerly a vicepresident at Petro Canada and president of McKesson Canada, the Canadian unit of McKesson Corp., a Fortune 500 healthcare and technology company.

David Jeffs, president of operations, Ontario region, Sobeys Inc. left the company in August, president Bill McEwan announced. Paul Del Duca, senior vice-president and general manager, Sobeys banner, assumes responsibility for Sobeys’ Ontario region on an interim basis.

David Wilkes joined Retail Council of Canada as senior vice-president, grocery.

He was previously with the Canadian Council of Grocery Distributors.

David Sculthorpe was appointed the national chief executive officer of the Heart and Stroke Foundation David Sculthorpe of Canada. He has served as CEO of the Heart and Stroke Foundation of Ontario since 2009.

Ken Keelor is now chief merchandising officer with Katz Group Canada Ltd., a pharmacy network with 1,800 drug stores across Canada. Keelor is responsible for merchandising and marketing the Rexall pharmacies.

Meg Chari joins The Nielsen Company as integrated marketing and communications manager, North America.

Dan Leggieri recently assumed Chari’s former role with Canadian Federation of Independent Grocers as manager of communications.

Hilary Tyreman is now director of business development with North 51st Group Inc., a Canada-wide Hilary Tyreman marketing service organization. She was previously client and business development manager at Crossmark Canada Inc.

The reviews are in.

“

GROCERY BUSINESS: INDUSTRYSTATE STATEIND NEW, NATIONAL AND OF THESTAT INDUSTRY AVAILABLE NOW THEINDUSTRYINAUG

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1

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August September 2011 Vol 1 | No 1

ssue

SEP

2011

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PM # 42211029

STATEOFTHE $6.95

”

Be Part Of It, Contact: Karen James | 416-561-4744

Kevin Smith | 416-569-5005

karenjames@grocerybusiness.ca kevinsmith@grocerybusiness.ca

Dan Bordun | 416-817-5278 danbordun@grocerybusiness.ca October | November 2011

13

Tribute Michael Marinangeli

Born

In Toronto, grew up in Etobicoke and Scarborough

Educated

Honours B.A in Business Administration (Major in Marketing) York University

Career Path

Miracle Food Mart, Oshawa Foods, ACT Media, UGI

Personal

Married to Debbie, a retired teacher, for 35 years. They have three sons, Christopher, Geoffrey and Andrew.

Continuing his not-for-profit work with the Food and Allied Golf Tournament Committee and industry consulting. In his spare time Michael plans to learn Italian, play his guitar and travel.

Passion

His family, golf, his garden and the food industry

Marinangeli exits UGI President leaves indelible mark on grocery industry

By Jim Barnes

To some, the words “UGI” and “Michael Marinangeli” are nearly interchangeable. This lifelong grocery industry veteran well remembers leading United Grocers Inc. (UGI) through some of its greatest challenges and triumphs. His recent retirement from UGI caps a career that earned him the respect of the entire industry.

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October | November 2011

Michael Marinangeli literally grew up in the grocery business. His earliest memories include helping his dad in the family’s banana-importing and wholesaling business in Toronto. Michael’s father had opened a fruit market in Scarborough, Ont. in 1963 when Michael was 12. It was a busy life for the family and unless he was in school, Michael

worked at the store every day, from 8:00 a.m. until 11:00 p.m., seven days a week.

His father was a mentor and inspiration.

“I’d go down to the Ontario Food Terminal and watch him wheeling and dealing with the farmers,” he recalls. Those deals were based on trust and fairness, a lesson, Michael says, he took to heart.

P h o t o g r a p h e r : C h r ist o p h e r S c o tt

Life after UGI

Tribute Hard work became his lifestyle. While attending university, he was introduced by his father to the store manager at a nearby Miracle Food Mart. Despite the manager’s misgivings about his small size and youth, Michael was hired to work in the produce department, where his background and strong worth ethic made him a natural fit.

After graduating from York University with an honours degree in Business Administration and a major in marketing, Michael joined Miracle Food Mart’s management training program. He moved up the ladder and became a grocery buyer at head office. It was there that he honed his buying and merchandising skills.

He broadened his experience when he joined Oshawa Foods in 1991. “The workload at Oshawa was enormous— there was so much to do. But again, I was exposed to many things that I had never done before,” he says. He worked on strategic projects and developed a new level of confidence in his management ability.

Following a stint at ACT Media, an in-store marketing-services firm, he

“Mike has a passion for the business that is as intense as I have ever seen”

committee worked on numerous private label projects. In 2005, a UGI national brand called “Simply Kids” was launched. It includes diapers, baby wipes, baby food, shampoo and related products. The program aligned well with Marinangeli’s “Win-win-win” strategy, where retailers, accepted the president’s role at UGI in 1997. suppliers and consumers all benefit.

Marinangeli’s first major challenge was “Simply Kids was a great example of relocating UGI from Calgary to Toronto. collaboration: a working committee was Most suppliers had head offices in established consisting of member represenToronto, and Marinangeli knew it would tatives from different cities coming together increase the group’s visibility and expand once a month, with UGI spearheading the their vendor base if UGI relocated. meetings, co-ordinating the activities, while The UGI group steadily evolved, eventumanaging the licensing agreements and legalities,” he says. ally growing to nine members who, After 14 years as president and leaving UGI taken together, represent a third of the at a time when the group is working Grocery Channel All Commodity Volume extremely well, Marinangeli says, “Some (ACV) in Canada. people cling to things too long. I thought it “We gained confidence as a buying group was best for the UGI members—and best and we had to learn as we went because for me—to make this change. I thought it there was no template on how to do this,” through thoroughly and feel comfortable says Marinangeli. with my decision to start another chapter In addition to strengthening relationships in my life.” with branded packaged goods suppliers, Marinangeli and the merchandising Jim Barnes is a Toronto-based business journalist.

The Accolades Integrity.

That’s the word people most associate with Michael Marinangeli and his career.

Al Mattison hired Marinangeli to work at head office at Miracle Food Mart. He was a quick study, notes Mattison, always willing to assume new responsibilities. He was also organized and sincere. “In the food business, the suppliers really appreciate that,” he says.

Earl Near first met Marinangeli when they were both buyers at Miracle Food Mart. Near later became Marinangeli’s manager.

“He’s very principled, which always stands you in good stead with the supplier community. And he was pragmatic. He didn’t waste time on projects that weren’t grounded…

He always got results for the work he put in.”

Mike Adcock started calling regularly on Marinangeli in 1986 on behalf of Ault Foods Ltd. “The big thing about Mike was his integrity,” he says, and Marinangeli not only had it himself but instilled it in his staff. “Mike always looks on the bright side,” he says.

Jim Slomka met Mike in 1983, when he was making calls for

William M. Dunne & Associates Ltd. “Mike has a passion for the business that is as intense as I have ever seen. Knowledgeable, full of confidence and a very tough negotiator, he made sure you measured up to his standards by being fully prepared for every appointment,” he says. “He was also the epitome of someone who had compassion and fairness.

It wasn’t a good deal unless both parties felt good about the outcome.”

John Scott, president of the Canadian Federation of Independent Grocers, has known Marinangeli for 20 years.

“Mike has one clear, fundamental characteristic, and that is unequivocal integrity. With him, it was 100 per cent, total trust. I have the highest respect for him.”

Denis Gendron, UGI’s new president, met Marinangeli in the early 1980s when both of them worked for Oshawa Foods. Then, as now, he was a dedicated, passionate, hard worker who focused on results, says Gendron. “He is very well-organized and he made UGI what it is today.” Respect is a key characteristic. “He’s very respectful of everyone he interacts with,” says Gendron. “Now, he’s getting that respect back.”

October | November 2011

15

Bank on it Retailers rejoice. The Bank of Canada’s new $100 and $50 polymer bank notes boast advanced security features that are easy to verify and hard to counterfeit.

Gerry Gaetz, chief of the Bank of Canada’s currency department, talks with Grocery Business about the new bank notes and what their introduction means for grocery retailers.

Grocery Business (GB): You’ve announced a new series of bank notes. What makes them unique?

Gerry Gaetz (GG): Canada’s new polymer bank notes are printed on a smooth, durable film. It’s a significant change from the paper-based material used since notes were first issued in 1935. The design includes a transparent spot and an innovative hologram that creates an effect that’s easy to verify and hard to counterfeit.

GB: What are the benefits of using polymer for bank notes?

GG: Security, mainly. Also, polymer notes are 2.5 times more durable than their paper counterparts. That helps reduce processing and replacement costs. And for the first time, the Bank will recycle bank notes at the end of their lifespan.

GB: Are polymer notes used anywhere else?

GG: Yes, in more than 30 other countries, including Australia, New Zealand and Mexico, but the design of Canada’s notes uses the largest size of transparency.

GB: Why now?

GG: Recent advances in bank note security technology make them Canada’s best option for staying ahead of counterfeiting.

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October | November 2011

Gerry Gaetz is the chief of the Bank of Canada’s currency department.

GB: The Bank has unveiled the $100 and $50 notes. When will the other denominations be available?

GG: The $20 note will be in circulation by the fall of 2012. Canadians can expect to see the $10 and $5 bills by the end of 2013.

GB: How do you plan to make grocery retailers and their customers aware of the change?

GG: We’re working hard to inform cashiers about the new security features and how to handle the notes confidently. We’re asking the media to help get the word out. We’re working with financial institutions to alert their clients to the coming change. And we’re offering businesses free customized training sessions across the country.

GB: What do retailers need to do to prepare for the introduction of these new notes?

GG: Some adjustments using the new polymer notes will be required, as is the case with the introduction of any new bank note series. Cash-handling machines, like selfservice kiosks or cash counters, will require recalibration. We encourage businesses to check with their equipment manufacturers to be sure their machines are compatible with Canada’s new polymer bank note design.

We’re also asking retailers to separate polymer and paper notes in their tills and bank deposits. This will help us replace paper notes in circulation with their more secure polymer counterparts, as they become available.

GB: Are you offering any free samples?

GG: Our trainers will have samples of the new notes for you to handle and examine before they become available to the public, but I’m sorry, we’ll have to take them back at the end of the presentation.

GB: Where can retailers go to get more information?

Great GG: Visit www.bankofcanada.ca/ Grocery banknotes. Click on The AudienceResources Specific Resources tab for information for retailers. Free handbooks, leaflets, posters and on-site training sessions are available. Call 1-888-513-8212 for more information or to book a session today.

“The $20 note will be in circulation by the fall of 2012.

Canadians can expect to see the $10 and $5 bills by the end of 2013.”

—Gerry Gaetz

October | November 2011

17

Making it

Crispy Business Marcy’s gourmet bread product business is rising

“I’m very passionate about the independent businesses that helped me get my start.”

By Noelle Stapinsky

It started with a homemade caesar salad

dressing that Marcy Mihalcheon mixed for her

husband’s dinner, but evolved into a growing business manufacturing croutons, stuffing, crisps and other bread products.

—Marcy Mihalcheon

With her husband’s encouragement to market

the salad dressing—a recipe she had made

since she was a teenager—the seasoned

entrepreneur found herself researching how

products are launched.

“I didn’t focus on any particular opening in the

market for my product,” says Mihalcheon.

“Particularly since the industry is so competitive,

especially in the salad category.” But in 1999 she

launched the business anyway.

It was a profound love for food that drove her

Marcy Mihalcheon: Yes, there is a real Marcy behind the brand.

behind that every day. One of the most interest-

ing things about our company is our relationship with the consumer and that there’s a [real]

With such broad distribution, Mihalcheon

developed an online cooking show called Marcy

Cooks It Real. “It’s not just focused on my

ambition, and led her to the Guelph Food

Marcy behind the brand,” she says.

products, but about whipping up dinner in 30

five flavours of dressing.

finally, at a food festival, Mihalcheon landed

new vehicle to introduce the consumer to not

Technology Centre (GFTC) where she developed She went store-to-store with the product

trying to sell it to grocery retailers. She noticed during the in-store promotions it wasn’t the

salad dressing, but her homemade croutons

Trial, error and perseverance kept her going and

business with Longo’s, her first independent grocery retailer.

Today, Mihalcheon’s

Me Me Me Inc., a

minutes after a long day at work. This is a great only my product, but to me as well.”

Mihalcheon also added QR codes on the back

of every package that, with a quick scan of a

mobile device, shows clips of Marcy preparing

shoppers munched on, that created a buzz.

25,000-sq.-ft.

product,” she says. “Manufacturing wasn’t the

facility in Scarbor-

businesses that helped me get my start. There

consumer. The croutons started to sell them-

among other

stores, but we’re working on that and we’ve had

“At the time it was costly to market my

problem, it was more about educating the selves, so I left the dressings behind.”

The croutons were created manually with the

help of students at GFTC. The bread was sliced, diced, seasoned and tossed with big wooden

manufacturing

ough, Ont., produces,

products, Marcy’s

Gourmet Cranberry

Orange Stuffing Mix,

Cinnamon and Brown Sugar Bread Pudding

paddles in a large vat to make the crispy garnish.

and, just this fall, Gourmet Calabrese Crisps.

one pallet of product.

has doubled in size and Marcy’s products now are

ingredients and flavour profile and I stand

throughout the U.S., Argentina, the U.K. and Asia.

It took about a week of intense labour to produce “I maintain a certain standard with my

18

October | November 2011

Since the facility opened in 2004, the company

distributed coast-to-coast in Canada and

various recipes.

“I’m very passionate about the independent

have been challenges getting into national

some success,” says Mihalcheon.

“I’m always in stores looking for trends, product

placement and where things are made,” says

Mihalcheon. “And when buyers ask me where I

see my product positioned in their store, I laugh and say, ‘Oh…by the cash register.’”

As for the salad dressing line, Mihalcheon says,

“Never say never.”

Noelle Stapinsky is a Toronto-based freelance writer.

It’s tea’s time “Tea is exploding in Canada,”

says Louise Roberge, president of the Tea Association of Canada.

And that’s no exaggeration.

Recent data from Statistics Canada and research firm NPD Group confirm that tea consumption among most age categories from teenagers to baby boomers is growing.

u

October | November 2011

19

IT’S TEA’S TIME.

consumers are bringing the out-of-home experience into their homes.”

“Canadians drink a lot of tea,” says Vince

Sgabellone, an account manager with NPD Group that conducted one of

Ron Sadler, chairman of the Tea Association of Canada and the

the recent studies on tea consumption for the Tea Association of Canada.

managing director of Twinings Canada, thinks grocery retailers are missing

“Sixty per cent of Canadians we polled say they drink hot tea at least once

out on an opportunity to jumpstart tea sales.

“Retailers should understand that tea is often an impulse purchase

a week, which is a higher number than we expected. And on average

so it’s important to offer something new and different to capture their

hot tea drinkers consume approximately 6.5 cups of tea per week.”

attention.

Not only is tea consumption growing; so is the variety of teas

Just positioning tea in a secondary location, for instance having a

consumers are demanding.

basket of tea, or a Tea-of-the-Month that includes some origin information

Indeed, Rick Winslow of Nielsen, who has conducted extensive research on tea, says there’s a “specialty tea movement going on whereby

near the bakery aisle, can increase sales.”

u

TOP TEA TRENDS A Multicultural Society with Diverse Tastes

Here are the top trends Nielsen

Much of Canada’s growing multicultural population originates from tea-consuming regions in

> Consumers are looking for new

has identified:

Asia, so demand for more exotic teas reflective of the countries people come from is growing.

experiences. There’s been a big

This is the main reason specialty coffee shops are now expanding their tea selection and it’s a

surge in growth for specialty teas,

good reason for retailers to do the same.

particularly flavoured black and flavoured green teas. > Growing demand for single-

Percentage Of Immigration 2001-2006 from Traditionally Tea Drinking Countries

serve hot beverages. The trend began with single-serve

SOUTH ASIAN

32%

OTHER

coffee, but now consumers are using their single-serve

28%

CHINESE

coffee machines for tea too.

The growth began in the

22%

FILIPINO

US, where 15 per cent of total

9%

WEST ASIAN

tea bag sales being sold today are single serve. Keurig K-cups

5%

KOREAN

4%

JAPANESE

1%

are a popular choice among tea drinkers. > Specialty tea purchases are more typical among wealthier, twomember households.

0

5

10

15

20

25

30

35

Source: Statistics Canada and CIBC World Markets.

A st rongdesire t o

Embrace Healthier Lifestyles

> Regionally, Ontario and the Maritimes have more traditional tea drinkers whereas Western Canada has an affinity for more exotic and flavourful teas. > Research has shown that consumers get confused by the large array of teas. Retailers can minimize the confusion by

“It’s no secret that people want to be healthier and tea is a natural product. It has zero calories,

rethinking how and where they

no proteins, no salt and no additives,” explains Tea Association of Canada’s Louise Roberge.

display tea products.

Green tea, for example, is the only hot beverage earning Health Canada’s seal of approval for its antioxidant properties.

The facts speak for themselves, says Roberge: more consumers are turning to tea as their hot beverage of choice.

A HOT COMMODITY Tea is the world’s second most popular hot beverage after water and its popularity in North America is surging. If you’re not promoting tea in your store, you’re missing the opportunity to boost sales in your hot beverage category.

Here’s why: > 50% of tea drinkers turn to the retail channel to make choices on

RETAIL PROFILE

A Hot & Steamy Sales Boost

W

hen Longo’s launched its Aromate Café in 2008, it was an instant

success. The scent of on-site freshly ground

new tea brands, new blends and

and roasted coffee beans lured consumers

new flavours.

to the new kiosk within its store. Today,

> Close to 60% of Canadians drink hot tea. The under 34 age group drink more of the new teas, such as

“We have been able to develop

Longo’s has expanded its offering with its

ongoing relationships with our customers —

own line of teas.

It was a smart move. Sales have been

they are able to find what they are looking

white, green, flavored and herbal.

increasing by double digits year over year,

for, but we can also offer them a variety of

> Hot tea drinkers consume 6.5 cups

says Mary-Ellen Schick, category manager-

new options and choices for them to choose

grocery for Longo’s Support Center, as she

from,” says Schick.

per week. > Almost 50% of tea consumed at home is black, 29% is green and 16% is herbal. > 20% of tea drinkers drink both black and green teas. > 64% of tea drinkers add a

Part of Longo’s sales growth in tea has

explains why Longo’s chose to add tea to its hot beverage offerings in its Aromate Café.

to do with the growing recognition of tea as

“The original concept of Aromate was

a health product. Schick says consumers are

to build a hot beverage destination and tea

“increasingly more health conscious and as

was an important part of that right from the

such, people are choosing more green teas,

beginning,” explains Mary-Ellen Schick. “We

more herbals and single estate teas.”

As part of its marketing strategy,

sweetener to their tea, with honey

were able to offer a very wide selection of

being the most popular followed

loose leaf teas including white, green, black,

Longo’s offers tea accessories such as tea

by sweetener substitutes such as

oolong and herbal. We also have a special

pots, strainers and gift sets with its tea and

Stevia and Agave.

Aromate Herbal Blend, which is one of our

demand for such accessories is growing.

best sellers.”

It also offers tea tasting at its Aromate

The unique focus on tea has also been good for business in the grocery aisles.

SELLING TEA: A BUSINESS MODEL

Café and tea prep demos, conducted by specialists trained by its tea suppliers.

u

T

he Tea Emporium opened its doors in 2001 and is launching a unique store-within-a-store program at Loblaws’ high profile Maple Leaf Gardens location in downtown Toronto.

Owner Shabnam Weber and her business partner, Frank Weber have a passion for tea and for business. They already operate programs in many of Loblaws Toronto stores but the new program will be more of a mini Tea Emporium. “It’s a 10-by-10 tea market within the store itself, not just on the periphery,” explains Shabnam. To complete the customer experience the tea market will cross-merchandise complimentary products such as tea spices and accessories.

TOP TIPS TO BOOST SALES IN YOUR HOT TEA CATEGORY

> Set-up in-store “tea day” demos focusing on new teas and how to prepare them. > Partner with your tea suppliers; they’re your best source of information and

support in helping you grow sales in your tea category. > Know consumer market trends and be prepared to adjust your in-store sales strategies to take advantage of them. > Offer taste-testing sessions; become a “tea sommelier.” A great resource and information on tea sommelier training is the Tea Association of Canada’s web site: www.tea.ca.

> Create cross-merchandising displays by combining specialty teas from China, Kenya, and India, for example, with foods from that country or region. > Shake-up your traditional tea display by creating shelf space in other areas of your store. For example, display specialty teas beside your sweetener aisle or create a “healthy tea” section in the natural and health foods area.

Technology

Social media 101 How to connect with your shoppers’ digital network of friends and build your business

by Sally Praskey

Where

once the telephone reigned supreme, there are now dozens of ways for people to connect. “Whether it’s group messaging on smartphones, tweeting on Twitter, or circling on GooglePlus, there is an entire ecosystem of Web platforms that are bringing communities together with each other and businesses in interesting ways,” says Amber MacArthur, co-founder of Toronto—and Halifax-based social media agency MGImedia.

Retailers are using a variety of social media— including Twitter, Facebook, LinkedIn, mobile marketing, and blogging—to monitor and respond to customer feedback, promote in-store specials and events, attract new customers, reward loyal ones, initiate discussion, and recruit employees, among other applications. Most of these tools are available free of charge.

MacArthur, who literally wrote the book on social media (it’s called Power Friending), says grocery stores in Canada have been slow to adopt social media in a meaningful way.

“Although some companies are leading the way, it’s still rare to go into a small or large store and see signs of social media integration.” For example, if grocers set up a Twitter account—which MacArthur recommends

Amber MacArthur Co-founder, MGImedia

they do—it’s key to have in-store signage advertising that presence, and broadcast specials online that can be redeemed in person, she notes.

While some social media trends, such as group buying, have now gone mainstream, MacArthur advises grocers to be aware of—and beware—the growing movement to mobile. “As individuals use location-based services such as Foursquare, it’s important to remember that good and bad comments are just a click away.”

And now, to help you sort out your texts from your tweets, Grocery Business provides a primer on social media.

October | November 2011

23

Technology

digital mystery shoppers Sales Is Not Simple helps CPG retailers and vendors sell more products profitably. In October, it is introducing Field Agent, for which it holds the national rights in Canada.

Grocery Business caught up with Jeff Doucette in Calgary to learn more.

Jeff Doucette Principal, Sales Is Not Simple International

Grocery Business: What is Field Agent?

Jeff Doucette: Field Agent is an app connecting organizations that need information with those who can provide it. A client [retailer or vendor] requests specific information via the Field Agent website. Field Agent then broadcasts the request to agents [thousands of smartphone users in the field], who collect and return the information for a modest fee.

GB: What kind of information might agents provide?

JD: Information on retail pricing and displays, event images, photos of items for sale, and consumer surveys that can be completed anywhere a smartphone can be used, are some examples. GPS location, time and date stamps, and photo confirmations verify that data returned to clients is accurate.

GB: What are the advantages of using Field Agent versus traditional mystery shopping?

JD: The information is relayed back to the client almost instantaneously, in a very cost-effective way. With many of the jobs we did in the U.S., where Field Agent first launched, we received a great sample back within 48 hours, compared with one to two weeks for traditional agencies.

Field Agent enhances the speed at which information is gathered, allowing the retailers who use it to be much more competitive.

coming to terms Crowd sourcing: Derived from “crowd outsourcing,” crowd sourcing is posing a question or problem to a large group of people to try to get the best answer quickly. Sites such as Quora.com allow users to ask questions, such as “what is the best store to buy dragon fruit in downtown Toronto?”

The “crowd” will respond with answers.

24

October | November 2011

Foursquare: A mobile-devicebased social network that revolves around location. When users are at a specific location, they “check in” to take advantage of any special offers there. A free service that’s available to anyone with a smartphone, retailers can use it to attract new customers and reward loyal ones. For example, grocers can set the number of specials – mobile

coupons, prizes, discounts, or anything else – they want to unlock each day, and it’s first come, first served. The Foursquare “mayor” is the most frequent visitor to a particular “venue” over a certain time period, and is rewarded with additional offers.

Group buying: Group buying uses the power of numbers to feature a discounted daily deal. If enough

people buy into the deal, they all get it. For businesses, it can mean new – and hopefully – repeat customers. There are hundreds of group buying sites around the world. Some in Canada include Groupon.com, TeamSave.com, TeamBuy.ca, WagJag.com – the list goes on. Others, such as Dealradar.com and OneSpout.com, aggregate relevant offers from daily-deal websites.

Technology

Screen shots of the Field Agent mobile application

Trend watch GB: What are some of the ways retailers or suppliers could use Field Agent?

JD: Retailers could use it for competitive intelligence—price gathering or other information on what’s happening in competitors’ stores. They could also use it to drive compliance. For example, if they’re running a marketing program in-store, to ensure all the stores have the proper signage. Vendors can use the program to determine, say, the prices of all their products in a particular retail chain, or to verify that the display for which they are paying is being executed in all of a chain’s stores.

GB: How many agents will you need, and how will you recruit them?

JD: We’ll need 8,000-10,000 agents across the country. We’ll do a PR push and promote Field Agent in places like blogs that are oriented towards moms who are in the stores a lot, or retired persons’ associations. In the U.S., as soon as it was put on the iTunes store, it took off, mainly by word of mouth. It’s one of the first apps where people can actually make money.

Great

www.salesisnotsimple.com Grocery http://ca.fieldagent.net Resource

LinkedIn: A social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.

Members can search for jobs, and companies can search through profiles for prospective employees.

Organizations can also establish their own presence to build their brand and gain industry intelligence.

Twitter: An instant messaging system that lets a person send brief text messages – tweets – up to 140 characters in length to a list of “followers.” Messages can be sent and received via cellphone text messaging (SMS), the Twitter website or a third-party Twitter application. A hashtag is a # prefix used to group tweets together, so all the messages containing that prefix can be viewed together.

Supermarket guru Phil Lempert believes that the next phase of group buying will be group shopping, where retailers physically unite shoppers in-store, using social media to organize Phil Lembert events. “This will be the new face of group shopping – one where people feel surrounded by others in a good way, and are empowered to ask retailers for discounts because of the larger numbers of shoppers they involve.”

For those who can’t tear themselves away from the big game on TV to go grocery shopping, U.K.-based supermarket chain Sainsbury’s has the solution. It is piloting shopping carts with a built-in iPad dock and speakers (yikes!) that will allow shoppers to watch movies and videos, browse the Internet, or listen to music. And if you’re too engrossed to watch where you’re going, the cart has a proximity sensor. U.K. broadcaster Sky developed the carts to promote its live-sports service.

A chip in the handlebars of the carts allows the retailer to track shoppers’ paths through the store to analyze buying behaviour.

October | November 2011

25

Technology

How grocers connect with customers Vince’s Market

Vince’s Market, Sharon, Ont., connects with customers at its three stores in a variety of ways. In May, it launched the Coterie Club loyalty program.

The grocer sends weekly special offers by text message to customers who have signed up. Upon receiving the offer, which can range from discounts, to free products, and even tickets to local events, customers type a nine-digit code into a kiosk in the store and receive their coupon.

As of press time, the Coterie Club had 3,000 members, says partner Brian Johns.

The grocer also boasts more than 1,000 followers

Longo’s

The Longo’s chain of supermarkets also communicates with its customers through a variety of social media.

Consumer spokesperson Rosanne Longo has been blogging since 2009 as a way to keep customers informed about company news.

Roseanne Longo

26

October | November 2011

on Twitter, and recently launched a Facebook page.

A weekly blog written by a nutritionist has also proven to be very popular. “Since we implemented this program, our viewership on our website has gone up in the mid-30s percentage-wise,” says Johns. “We’re foodies, and we want people to engage us in that way,” rather than simply viewing online flyers.

After all, “social media isn’t about trying to sell somebody something,” says Johns. “It’s more about engaging them in what you do in a daily routine and giving confidence to your brand itself.”

The two-way communication—she responds to virtually every comment and question—provides an opportunity to put a human face behind the family name, she says, as well as address any issues immediately. For example, an online complaint from a customer about line-ups at the cash during peak times at one of the stores resulted in the addition of an extra cashier that same day. “It’s another way to say that Longo’s cares,” she says.

Benefits of social media marketing

In a survey, eMarketers asked U.S. marketing executives what they felt were the main benefits of marketing through social media.

Customer Engagement

Direct Customer Communications

85.4% 65%

Speed of Feedback

59.9%

Learning Customer Preferences

59.1%

Low Cost

51.1%

Brand Building

Market Research

Credibility of the Crowd

Reach

48.2% 42.3% 40.1% 37.2%

Great Lead Generation 21.2% Customer Service 17.5%

Tips for newbies 1

Figure out what you want to accomplish with your social network(s) before you start.

2

Don’t try to do too much at once. Focus on a few key social networks, such as Twitter, Facebook, LinkedIn, and a blog, for example.

3

Don’t use social networks as sales pitches; use them to build relationships with customers by delivering information and offers of value.

4

Keep content fresh, and respond to any questions, comments or complaints immediately.

5

If using more than one social media site, use a free service such as www.Ping.fm or Hootsuite that allows you to post once and update all your sites automatically.

6

And finally, for retailers who still find the world of social media a challenge, engage one of your staff members to champion your strategy and implementation. It’s a great experience for them, and you get to step into the new age of marketing.

Corporate Supplement

27

28

Corporate Supplement

Corporate Supplement

29

THE CANADIAN-MADE SOLUTION Look no further! Health Check is your Canadian-made solution to helping your consumers make those healthier food choices.

Focus on Food Information Programs

By Carol Dombrow Heart and Stroke Foundation registered dietitian

F

ood information has become a big focus for consumers, media, the food industry, and

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The Heart and Stroke Foundation launched Health Check in 1999, well before mandatory

>> Meets all CFIA regulations, and is in regular consultation with both CFIA and Health Canada

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>> Guided by Heart & Stroke registered dietitians >> Supported by extensive consumer education

to grow as the population aged. Fast forward to

>> National, bilingual

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information programs have been developed, Health Check remains the only, and the most trusted national, independent food information program in Canada. Canadians look to Health

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Here are some quick facts about the program:

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HEALTH CHECK & HMR You may have noticed Health Check on the menu of your local family restaurant. Because of high consumer awareness and trust in the Health Check symbol, some provincial governments have offered to help fund Health Check in family restaurants, thereby improving the food supply. And it’s working!

Swiss Chalet, Boston Pizza, Druxy’s, White Spot, Husky House, and Extreme Pita are just a few of the big names that have added the Health Check symbol to improved menu offerings. Next frontier: HMR in grocery stores. Though challenging to meet the criteria, it’s worth it. Your consumer is changing, and wants healthy convenient options. Call us to connect with a Health Check dietitian who can help you satisfy this fresh demand.

HEALTH CHECK CONSUMER PROGRAMS Health Check helps Canadians make healthier food choices

2012 JANUARY PROMOTION TAKE IT IN-STORE!

1

AIR MILES for Health Check!

June 2011: In partnership with the BC Ministry of Health, AIR MILES and Safeway BC, Health Check offered consumers in BC the opportunity to earn bonus AIR MILES reward miles on Health Check products and all fresh produce.

The New Year perpetually brings

is dedicated to helping Canadians

January! For years Canadians could find Health Check coupons and

with some help from the banners!

Health Check will be promoting healthy lifestyle choices in national print and online though out January PLUS visitors to the

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Canadian Health and Lifestyle magazine

March 2012: building on a successful special Health Check supplement in 2011 in one of Canada’s most popular health magazines Health Check registered dietitians will provide tips and information, encouraging consumers to making healthier food choices.

keep those, especially throughout

could happen again this year —

2012 Health Check January Promotion

Print and online editorial, tips, recipes and coupons to help Canadians get a healthy start to the year. Special Health Check (websaver.ca) portal will encourage consumers to buy those healthier products.

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new resolutions — and Health Check

recipes and features in-store. It

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Back to School with Health Check

September 2011: National media tour with registered dietitians supported by print and online editorial and a social media strategy plus contest. Ten grand prizes of $1000 grocery gift cards attracted 27,000+ entries!

Health Check and websaver.ca websites

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www.healthcheck.org

Videos, editorials, consumer polls, dietitian blogs — the Health Check website is the most trusted source for nutrition gate-keepers. Join the conversation!

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GROCERS >> Promote Health Check products PLUS the online coupons in your flyer >> Download camera-ready dietitian tips from our website >> Feature Health Check recipes >> Display Health Check products >> Make sure you have lots of healthy products in stock during this high demand for healthy foods month ATTENTION FOOD MANUFACTURERS! Call Aaron to book your coupon! Special Health Check discount prices and added benefits apply – 613-569-4361 ext. 254

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Health Check 2012 Recipe Calendar

November 2011: 4-colour glossy 13-month healthy living calendar featuring the best of recipes from Canadian cookbook author Anne Lindsay will be distributed to 540,000 families to help them plan and enjoy those healthier meals.

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This app continues to get positive reviews in the media and with consumers. New recipes posted for back to school. Links back to Health Check website and product/recipe finders. You want to be there!

it figures >

48%

of North American consumers surveyed said they consider electronic offers to be important… …but almost one-third felt those offers did not meet their expectations.

Source: Empathica Consumer Insights Panel – Wave 1 2011, Issue 5.

More than 85% of North American consumers surveyed indicated they will spend more or the same at grocery stores and supermarkets within the next three months.

Source: Empathica Consumer Insights Panel – Wave 1 2011, Issue 5.

The high-heel hussle

52% 33% of women in Canada are pressured for time and

are overworked.

32

October | November 2011

50%

More than of North American consumers reported spending more than half of their grocery dollars at their primary supermarket.

Source: Empathica Consumer Insights Panel – Wave 1 2011, Issue 5.

TIP: Offer to lighten their load with timesaving products that offer plenty of benefits and they will beat a path to your door.

Source: Nielsen

In 20 out of 21 countries, including Canada, quality— not price— is the top driver of brand loyalty.

Good value for food, beverages and health and beauty products and convenience for pharmaceuticals will drive women into stores.

Impact of

immigration growth

70%

20% 100%

of Canadian consumer spending will come from visible minorities, most notably those from South Asia, over the next ten years.

Source: CIBC World Markets

of Canada’s population is expected to comprise visible minorities by 2017.

Source: Statistics Canada

Source: Nielsen

of the growth in the Canadian labour force will be made up of immigrants by 2011, when baby boomers begin exiting the workforce in large numbers.

Source: Statistics Canada

Value is the key driver of store choice but not the only lever to pull Canadians prefer to shop at stores that:

59% provide good value for the money 59% offer great sales and promotions 56% keep products in stock 55% offer the lowest price 53% are conveniently located 53% offer high-quality fresh and product 48% have a quality meat department 48% carry a variety of items Source: Nielsen PanelViews – Shopper Opinions Survey, May 2011

October | November 2011

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p h o t o g r a p h y: C h r ist o p h e r S c o tt

longo & scott

The future of the independent grocer Grocery Business spoke with Anthony Longo, president of Longo’s, and John F.T. Scott, president and CEO, Canadian Federation of Independent Grocers, at Longo’s impressive new facility north of Toronto for a wide-ranging discussion on everything from employee engagement to the role of industry leadership. The following are excerpts from our discussion.

Anthony Longo John Scott

October | November 2011

35

the future of the independent grocer longo & scott

gb: What is the impact on the grocery

landscape when new entrants, like Target or Walmart superstores, arrive?

JS: Each time a new entrant comes to the market—it doesn’t matter who it is or what they’re selling— they take a little bit off the top of the business. It forces everyone to sharpen up. Independents can do very well as long as they stick to what they do extremely well. But if they believe they are in the discount market and that they have to go up against Walmart and play the price game, I would suggest that they’ve got a problem.

“

What we’ve found is that with every Walmart that has opened in our market, we’ll lose five to seven per cent of the business.

Within six weeks, it’s all back…

”

36

October | November 2011

AL: I definitely agree. What I would add to that is that Walmart does impact the business in the short term.

What we’ve found is that with every Walmart that has opened in our market, we’ll lose five to seven per cent of the business. Within six weeks, it’s all back, except for maybe one or two per cent. I don’t think that it has as much impact as one might expect.

I think we’re great at quality, assortment and fair pricing. So, we stick to that.

To price competitively in your neighbourhood and community, you have to understand whom it is you are pricing against and why you are pricing against them. I’ll give you an example. We monitor Walmart pricing. We don’t say that we are going to be cheaper than Walmart, but we want to be within a certain percentage of their prices. Some independents in the U.S. thought that they could be 12 to 13 per cent higher. But the reality is that consumers notice that very quickly, and they’ll stop shopping there. You have to choose strategically where you think you are adding value, so that you can have a basket that is slightly higher in some areas and slightly lower in others.

JS: I think that’s right. What I’ve found when visiting independents across the country the past few weeks is that there is a tendency to drive prices down and cut margins. But the retailers who are having success despite the economy are the retailers who are sticking to their knitting, sticking to their point of differentiation.

AL: From Longo’s point of view it’s focused us on communicating our value proposition much more clearly. Of course, price still is a big lever in the business. You have to look across the whole value proposition — freshness, service and quality so the challenge is really one of consumer perception.

gb: How can independents thrive in the face of such competition?

JS: The independents who do well have tailored their offering to a specific community. If you live in that community and serve the needs of that community, you know it well and have a greater advantage in playing to it. People are travelling less, seniors and older baby boomers see the store as a place they can go several times a day and still feel welcome. It’s probably one of the only places where you can do that. I look at Quality Foods on Vancouver Island and Summerhill Market — people are in those stores two or three times a day. This move to community is one of the big trends that has come out of this recession.

AL: Talking to customers and visiting our competitors is an important way to understand what’s going on. We get comment cards from our customers and they go online to tell us their thoughts. Every Monday, when our management team meets, one of the items we discuss is last week’s comment cards.

We check out the situation and then follow up. This constant consumer feedback really helps you become a customer-centric retailer. Suppliers are another great source of information, particularly the DSD suppliers — Frito Lay, Coke, Weston — because they are in stores everywhere, every day.

Also, we watch what’s going on internationally.

It’s refreshing to see what other retailers are doing and what we can learn from them.

And it’s important to know your customer within an individual store’s demographics. As an example, in Toronto at our Maple Leaf Square store, customers will shop us a couple times a day if they live in the condos above us. If they live in the nearby area, they might be in the store four times a week. But in a suburban store, where there are larger families, they might come in once or maybe twice a week. And it’s important to understand what it is they are coming in for. Food service is so much more important for customers in the downtown core than it is in the suburbs, for example.

JS: That’s true and I would add that to thrive as an independent you have to continually reinvent yourself. If you are not close to your community and adapting to it every day, you will default the business to someone else. You need to know where that consumer’s head is at—constantly—and you need to change your offering for that consumer.

If you look at those stores that do well such as the ones Overwaitea runs in Western Canada — each of those stores is tailored to a specific community. In the interior of B.C., which is cattle country, you’ll see them really focusing on local meat.

The Founders (left to right): Joe Longo, Gus Longo, and Tom Longo (seated)

gb: What other challenges are independent grocers facing?

AL: I think the number of stores in the marketplace is an issue. We are not getting the growth in the overall market that we need to grow the pie and I think that’s putting a strain on some grocers’ year-over-year same store sales. Some of that will start to rebound because we are seeing a bit of inflation in food, but not anywhere near what we thought we would have. We’re back down to the low one- or two-per-cent inflation range, but our payroll and our taxes are going up more than that. So the pressure on the expense line is greater than what you can recover from inflation or the penny profit from that inflated dollar.

JS: We are in a highly concentrated industry, let’s not forget that. The big guys are getting very good at the things that used to be totally the playground of the independents. And as an independent you have to constantly check what you are doing. Pete Luckett will tell you, “I’m really really good at produce. I used to give the majors three or four out of ten and now I’m giving them seven or eight.”

Another thing is access to product because the manufacturing community is looking for efficiencies, which they have to do. Reaching minimum volumes is difficult for some of the independents who are buying direct. So, access to product can be a problem.

“

We are in a highly concentrated industry, let’s not forget that. The big guys are getting very good at the things that used to be totally the playground of the independents. And as an independent you have to constantly check what you are doing.

”

October | November 2011

37

the future of the independent grocer longo & scott

“ ”

Those retailers who are investing in HR are probably making the most intelligent investment they could ever make.

gb: What emerging trends do you think will impact the future of independent grocers?

AL: I think there are two big things. Health and wellness continues to grow as an issue. We’re going to see more and more products in that area. The CPG companies are moving to change their existing products to healthier offerings.

In addition to that, we have two big shifts happening in the Canadian landscape. One is the aging boomers and so it’s really all about understanding what the boomer is looking for. Health and wellness plays into that in a big way.

The other thing that is affecting our market, and has been for years, is the effect of immigration.

That’s where most of the consumer growth is coming from and as retailers we have to respond to that. As well, the product mix is one thing but the services you provide is also important. Fifty years ago we’d deliver groceries to older consumers in rural markets and smaller towns and I think that that is one service that is definitely on its way back. Also, packaging size is another big factor for those aging consumers. But in urban markets, you offer something different, for instance, you might have nutritionists or dieticians in your store as a way to provide a value-added service.

JS: Another issue and one that we are all going to have to spend some time at is in the whole area of human resources. Longo’s is at the forefront of the industry with the

38

October | November 2011

education and the type of training that they provide.

But I just came from Alberta, where it is tough to get staff, period. I think that’s just going to continue across the country, and those retailers who are investing in HR are probably making the most intelligent investment they could ever make. Five years from now, it will really pay off.

gb: Both Longo’s and CFIG are now fifty years old. How can both organizations continue to support each other?

JS: CFIG is going to need great leadership going forward, at every level. It’s always had great volunteer leadership in the right place at the right time. It’s going to need more of these bright young people to step up to move it along. They need to be in tune with what is going on in the industry and in the arena of public policy because both are equally important in terms of what we are doing.

AL: I think it’s also important that the independents—Longo’s specifically—continue to be involved in CFIG. My brother sits on the board, and as long as we keep getting invited, we’ll continue to have someone on the board and to be part of CFIG and all of their events.

gb: How do you keep your customers happy and your employees engaged?

AL: I think we need to step up our employee engagement. We need to ask ourselves, what else could we do to create better engagement? What are the possibilities? Creating better engagement works

the future of the independent grocer longo & scott

for us because it means our team members feel that they are really contributing, that they are enjoying what they do every day, and that they are making a difference in customers’ lives. I love hearing stories of our team members who have literally changed the health of some of our customers. So it’s really important to have that kind of engagement. But we’re nowhere near where I’d like us to be.

It’s been tougher for us the last few years, because we’ve gone from 14 stores four years ago to 23. We doubled our staff, doubled our volume. But we need to keep the Longo culture alive and well. We recently created a new position — a director of culture and team member engagement. His sole focus is creating that engagement, having the programs and infrastructure to support team members. It’s all about: what is it that you as a team member need to be more successful? Is it succession planning, further education, do we have to put in more recognition programs? When people get up in the morning, they need to feel that they can contribute when they come in.

gb: What types of issues could

be tackled with overall industry leadership?

AL: Oh, this is where I get on my soapbox! I think that industry leadership is lacking because companies aren’t looking beyond their p&l’s, their own balance

sheet. And that’s where, as an industry, we have a tremendous opportunity. When you think about the biggest companies in the country—Loblaws, Sobeys, Metro, —these are all Canadian-owned companies. To not get together as an industry to talk about what’s right for Canada is just a blatant disregard for our responsibilities.

When I talked at FCPC’s (Food and Consumer Products of Canada) event last year, one of the points I mentioned was the obesity crisis. I think that we’re either going to get legislated as to what we put in our products and what we are able to say, etc.

Or, we can do the right thing and educate our consumers jointly as an industry. It’s a national issue that we should all be more interested in. And it’s a long-term strategy because we have to be patient enough to say: “In five years, here’s where we want to see the obesity ratings”—because that reduces diabetes, it reduces hypertension. This helps our healthcare system and our consumers and it’s the right thing to do.

So this is where the industry as a whole has a big role to play. CPG companies have done a better job than retailers. Campbell’s has taken sodium out of a number of their products. McCain’s has created a program they call, “It’s all good”—they’ve taken out a lot of preservatives and additives and artificial things. Kraft is going down the same path. Retailers need to take a leadership role. We have to look beyond our earnings for the next quarter.

“

We recently created a new position – a director of culture and team member engagement.

His sole focus is creating that engagement.

”

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PEOPLE | PRODUCTS | PROMOTION | PASSION

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October | November 2011

CELEBRATING30YEARS OFCOLLABORATIONCEL EBRATING30YEARSOFC OLLABORATIONCELEBR ATING30YEARSOFCOLL ABORATIONCELEBRATI NG30YEARSOFCOLLAB ORATIONCELEBRATING 30YEARSOFCOLLABOR CELEBRATING 30 YEARS OF COLLABORATION

Brian Parker (R) and Steve Sharpe (L)

CELEBRATING 30 YEARS OF COLLABORATION

E

very spring for the last four years, Fernbrook Springs kicks off a promotional program for members of Distribution Canada Inc. (dci), the buying group founded in 1981 for independent Canadian grocers. “Everybody buys into it,” says Bob Elliott, president of Fernbrook Springs, which supplies

bottled spring water. If you don’t, he adds, dci president and CEO Brian Parker “will pick up the phone and persuade you to join the promo program. Dealing with dci is like having a really well-connected salesman working for us – I don’t know of an operator or organization that really promotes our company as well as they do.”

Elliott’s observation is right on the mark. Over the last three

position three years ago. “In the last three-and-a-half years, we

decades, dci has worked to establish itself as a collective voice

added almost 25 per cent new members, giving us more critical

and negotiator for independent grocers. Today, it boasts more

mass and making us an even greater force to be reckoned with.”

than 80 members, including small grocery chains, convenience

But dci’s greater power can be attributed to more than

store chains, wholesalers and distributors.

“We are growing,” says Parker, who assumed his current

just its growing roster of members; as it celebrates its 30th anniversary this year, it stands stronger than ever as a

“ Being smaller makes us more nimble – we don’t have to wait for someone at head office to tell us we can go ahead with this particular promotion.”

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43

BOARD OF DIRECTORS: dci is governed by a Board of Directors elected from the membership .

Brian Parker President & CEO

selling organization. What started out as a buying group focused

At the same time, a number of dci members are adding

on getting volume rebates for its members has, over the

new locations, giving them economies of scale and providing

last three decades, evolved into an organization that drives

even more opportunities for vendors to bring their products to

collaboration between retailers and vendors, and amongst

consumers.

the members themselves, with one ultimate goal in mind: to sell more products.

“For dci to continue as a successful organization, we needed to enhance our business model,” says Parker. “Instead of

Peter Cavin, director of Country Grocer, which operates six stores with 550 employees in Vancouver and Salt Spring Islands, points to another defining characteristic amongst independents: their strong support of national brands.

constantly just pushing for rebates, we needed to also make

“The independents have always championed the national

sure the vendors get good value out of their relationship

brands and will continue to do so,” he says. “There’s great value

with dci members, and what better way to do that than to

in that for vendors, who increasingly have to compete with

show them we can help them move their product in new and

private-label brands.”

innovative ways.”

So what advantages do independent grocers wield over their larger counterparts?

“Independents’ biggest strength is their ability to respond quickly to their customers’ needs and to changes in the

Building on these strengths, dci works with vendors to create promotions and contests that drive members to sell more.

These promotions might, for instance, award cash prizes or gift certificates to retailers who achieve the largest percentage increase in sales of a participating vendor’s product.

market,” says Steve Sharpe, owner of Sharpe’s Food Market

Of course, vendors can choose to deal directly with inde-

in Campbellford, Ont., and a dci board director. “As entrepre-

pendent retailers and avoid paying volume rebates. But Elliott

neurs, we’re the guys who are out there working hard on the

at Fernbrook Springs says it makes more business sense to go

floor, talking and listening to our customers, and making quick

through dci.

decisions on merchandising and shelf positioning to create excitement and boost sales.

“Being smaller makes us more nimble – we don’t have to wait for someone at head office to tell us we can go ahead with this particular promotion.”

“I get the benefit of the volume of many end customers as opposed to one at a time,” he says. “And dealing with dci means getting paid in time – I reduce my credit risk by working with dci.”

Selling through dci allows battery giant Energizer

Steve Sharpe Chair Sharpe’s Food Market Campbellford, ON Cori Bonina Secretary Stong’s Markets Ltd. Vancouver, BC Gary Alderson The J. Rabba Co. Ltd. Mississauga, ON Piero Carbone Garden Foods (Bolton) Ltd. Bolton, ON Peter Cavin Island Independent Buying Group Ltd. Chemainus, BC Gordon Dean Mike Dean’s Super Food Store Winchester, ON Brian Johns Vince’s Country Grocer Sharon, ON Gabe Torchetti Lady York Foods Toronto, ON

A Supplement to Grocery Business

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45

Cookies

Muffins

Cakes

Congratulations on your 30 years of success!

Tasty Selections is passionate about producing the finest quality baked goods under the safest and quality assured guidelines, providing world class service and solutions to all of our customers.

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A Supplement to Grocery Business

Canada to ensure a widespread presence in its market, says the

and whether or not they would recommend it,” she says. “It’s

company’s president, Ed MacLellan.

like being part of one big family.”

“Batteries are ubiquitous – they need to be everywhere,”

These days, dci is also seeing more members participate

he says. “What dci does is provide us an opportunity to sell to

in committees and focus groups. Last November, the organiza-

independents in Canada whom we would probably not be able

tion embarked on a rebranding project, which culminated in a

to reach directly ourselves.”

new logo in an attention-grabbing shade of purple, a switch to

Today, dci members sell billions of dollars’ worth of products each year – solid proof of its evolved identity as a selling organization. It is evolving in other ways as well, says Parker.

In addition to embracing a new mission statement focusing on collaborative selling relationships, dci members are re-engaging with the organization and with each other.

“They’re starting to realize that the other people in the room are not competitors – they’re colleagues and part of the

a lower-case acronym – dci instead of Distribution Canada Inc. – and the redefined mission statement.

Many members came forward and volunteered their time during this rebranding effort, recalls Parker.

“Just as an example, we had a focus group on rebranding that drilled down further into smaller focus groups,” he says.

“Our members were really engaged throughout the entire process, and they came up with some truly great ideas.”

dci community,” says Parker. “As a result, they’re starting to

A number of members also came together to form a

share ideas and best practices around things like how to be

steering committee whose mandate is to get more vendors to

more customer-oriented or more involved in the community.”

work collaboratively with dci – a goal integral to dci’s newly

Rina Virgilio, director of operations for Concord Food Centre in Thornhill, Ont., and Oak Ridges Food Markets in Oak Ridges, Ont., says being a member of dci has made it easier for her to tap into the knowledge and experience of her fellow independents.

redefined mission statement.

Virgilio, who is part of this committee, says she’s already seen results from this initiative.

“Vendors are definitely coming around to being more open to us – something that a lone independent would find

“If I’m thinking of putting in new equipment or new

hard to accomplish without the collective clout of dci,” she says.

store fixtures and I know that another dci member actually

“After all, why would a vendor give you volume rebates when

has the same thing in their store, it’s pretty easy for me to

they’re already dealing with you now without having to give

reach out to that member and ask them about their experience

you those rebates?

From buying to selling: dci gets behind a new mission statement “ DCI is a national organization of independent grocers that fosters collaborative selling relationships between its shareholders, manufacturers, and key stakeholders in the Canadian grocery industry.”

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C ONGRATULATIONS D ISTRIBUTION C ANADA I NC . on your

th AN

N I V E R S A RY

C OMMIT TED

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A Supplement to Grocery Business

TO YOUR SUCCESS !

“Vendors know that if they want to move a trailer of paper

Charles Coppa, co-owner of Highland Farms, says his

or any other product, they can easily work with dci to set up a

membership with dci has put him in touch, not just with manu-

promo where they offer the product at a competitive price and

facturers who want to put their products on his stores’ shelves,

all the members are going to buy.”

but also with dci members that offer products and services his

To keep members engaged and further increase the value of their membership, dci has expanded its website to include a secure section where members can log in to get information

company needs – such as packaging, employee benefits and gas.

“We have made valuable connections through dci, that’s for sure,” he says.

about product launches and the latest industry news. Members

Penny Chapman, president of Chapman’s Ice Cream, says

also get regular communiqués loaded with updates on vari-

that after many years of working with dci, she looks forward to

ous subjects, including changes to packaging, the latest vendor

more years of fruitful collaboration.

deals and merchandising ideas.

“Independent grocers are very much like us at Chapman’s

“Manufacturers know that through these regular com-

– we’re renegades, we’re characters, and we put our hearts and

munications, they’re able to talk to our members every

souls into our business,” she says. “But these days, it’s become

day,” says Parker. “This helps our members be up-to-date

so tough to be an independent, and that’s why it’s important

with the information that’s relevant to their business while

for all of us to work together and to support each other. Because

also helping manufacturers get their message out in a more

we all want the same thing: to give consumers the products

effective way.”

they want.”

But even as it has intensified its activities, dci has man-

John Scott, president and CEO of the Canadian Federation

aged to maintain a lean and cost-conscious operation from its

of Independent Grocers, says dci has always played an impor-

office in Burlington.

tant role as the buying group for the country’s independent

“As a not-for-profit organization, we work within the resources we have, and are always doing what we can to cut

grocers. With its new focus on selling, dci brings even greater strength to its members.

costs,” says Parker. “This allows us to do so much more today,

“Under Brian’s leadership, dci has defined a value propo-

essentially providing more services and giving added value with

sition that is good for the supply community and, in turn, for

the same amount of resources.”

independent retailers,” he says. “In the end, everyone wins.”

“ We

have made valuable connections through dci, that’s for sure.”

Charles Coppa, co-owner of Highland Farms

DCI represents a unified group of thousands of stores that help our shareholders/members sell more product and gives our vendors the ability to cohesively execute programs.

To see how you can benefit call dci, we have momentum.

Brian Parker President & CEO brianparker@ distributioncanada.ca (905) 681-3933 Your Partners in Selling

on your

A Supplement to Grocery Business

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49

Profile

Canadian Federation of Independent Grocers scores Brent Battistelli as new chair

by Sally Praskey

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October | November 2011

P h o t o g r a p h e r : J o h n R o bbi e

In a league of his own

Profile

Brent Battistelli, incoming chair of CFIG,

brings to his new role intelligence, sound judgment and, as a former Ontario Hockey League star, an ability to stickhandle his way through just about any challenge.

“He’s what I call a solid leader,” says John F.T. Scott, CFIG president and CEO. “Brent understands the issues very well. He always comes out with a reasonable position and is very insightful.”

The second-generation owner of Battistelli’s Your Independent Grocer in the northern Ontario town of Lively, Battistelli got an early start in the business, working part-time at a local grocery store from the age of 14. When his father Frank, a long-time grocer, got the opportunity to purchase a small Valu-Mart store in 1989, he asked Brent to join him upon graduation from university a year and a half later. In 1995, the Battistellis moved across the street to a 30,000-square-foot building and converted it to the Your Independent Grocer banner. Frank retired in 2003.

One of Battistelli’s goals in the milestone 50th year of the association is to cultivate and nurture positive relationships. “We’ve identified that as a priority the last few years, to continue to foster those relationships that mesh with CFIG’s mandate and the independent grocer in

Canada,” he says. “I have always believed that everything we do is based on relationships.”

Battistelli plans to work closely with Scott to identify areas of focus and to demonstrate the value of CFIG to its members. He notes that the CFIG is already doing an excellent job of creating value through its trade shows, which give retailers “tangible tools that they can walk away with and utilize” in their operation, no matter what the size and business model. That has taken on an even greater significance with the addition of new, larger members that have joined in the wake of the dissolution of the Canadian Council of Grocery Distributors.

But the small store will always find a voice at the CFIG. Battistelli identifies consolidation of industry players, along with food safety, as a major issue for the association to address. “If you look at consolidation on the supplier side, it’s important that the small store doesn’t get forgotten. It may not have the buying power that a multi business or a franchise that is linked to a big chain would, so there needs to

be somewhat of a level playing field there.”

During his years on the CFIG board, Battistelli has earned the respect and admiration of his colleagues. “It will be an honour to hand over the role of chair of CFIG to Brent Battistelli,” says his predecessor Cori Bonina. “Brent is a man of quiet wisdom and integrity and a great friend. CFIG will benefit immensely from his leadership.”

Scott agrees. “He’s one of those people who, when he speaks, everybody listens. He always offers something of significant value.”

Battistelli promises to be a strong voice for the CFIG and its members.

“I have always believed that everything we do is based on relationships.”

—Brent Battistelli

October | November 2011

51

International: Jumbo

JUMBO [Mendoza, Argentina]

by Kim Laudrum

In 1995 Walmart’s mammoth wholesale shop, Sam’s Club, went up against hypermarket Jumbo in an already crowded retail market in Argentina. Faced with competition for the country’s $26-billion food and beverage market from supermarket giants Carrefour, Meijer and Jumbo, Sam’s Club retreated. The format just didn’t catch on.

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October | November 2011

More than 60 cashiers staff every station – sitting down.

But Chilean-firm Cencosud—which owns Jumbo, Disco and Vea shopping chains—discovered a format that has not only survived, but is thriving. Horst Paulmann opened the first Jumbo store in 1982. Today Jumbo and the other Cencosud stores account for 27 per cent of total supermarket sales in Argentina. Cencosud has 225 outlets in Argentina, Chile, Brazil, Columbia and Peru with $2.1 billion in food and beverage sales.

By comparison, Walmart’s sales in Argentina are about one-third that of Cencosud’s, mainly because the American retailer has fewer, smaller-format stores, located in the larger cities.

Here’s Garvin’s takeaway: 1. Understand your customer

Jumbo appeals to people in the middle-high to upper socioeconomic strata, which shops in hypermarkets because they value, not necessarily the lowest price, but good quality at the best possible price. They also appreciate value-added service. Jumbo offers good quality selection, competitive prices, strong discounts, company credit and loyalty cards to keep these customers coming back.

2. Understand the culture

How did the elephant defend its turf?

“Simple. Jumbo sticks with what they do well,” points out Richard Garvin, principal with retail design firm G:TR. Garvin was hired to work on the design contract for two Jumbo stores—one in Santiago, Chile, the other in Mendoza, Argentina.

With almost five million customers per week, Jumbo’s stores range in size from 150,000 to 200,000 square feet. Part supermarket and part department store, Jumbo offers general merchandise and groceries on a high-volume, low-margin basis.

“This is gaucho land,” Garvin says, “and the Argentines appreciate good quality food—especially meats—which they eat with gusto.” Jumbo’s “core strength is their food,” he says with a focus on private label.

3. Offer great service

Help them save time, for example. Jumbo’s customers can combine shopping and dining by enjoying a light meal at one of the store’s comfortable cafés or “little oases.” Or, shoppers in a rush appreciate the self-serve cases of packaged marinated meat.

International: Jumbo Household goods positioned at the entrance offer a decompression zone for customers.

Post check-out crowds.

4. Make shopping a pleasant experience

7. Create retail theatre

How do you get people to spend more? Provide a decompression zone early in the shopping experience. Shoppers at the Mendoza Jumbo store soak in the soothing sight of pillows, blankets, vases, all the comforts of home, as soon as they enter the store.

It’s intentional. Relaxed shoppers perceive goods are worth more, which translates into sales.

Chefs prepare mouth-watering Spanish rice dishes at the counter in full view of customers in the ready-to-serve area of La Cocina. Workers prepare fruits and vegetable platters within the produce section where customers can see. It’s entertainment.

5. Offer good quality at the best possible price

Customers love a great buy and Jumbo’s seasonal area often is where they find it. The store will do large pallet drops of loss leaders. It isn’t pretty but sometimes that’s just the thing that draws shoppers on the hunt for a bargain.

6. It’s all about throughput

How do you serve almost five million customers per week and provide a positive shopping experience?

“They don’t need to attract more people. Throughput is their secret. No one waits. It’s very efficient,” Garvin says. An astounding 60 or more cash stations—every one of them staffed with sitting cashiers—at the Mendoza site ensure customers enjoy a quick, no-stress check out.

8. Consider how your customer shops

As Jumbo-shopping mom’s pick up infant formula and diapers, the cosmetics counter, with it’s brightly lit European glass shelving and beautifully packaged perfumes, beckons just beyond.

9. Reward the treasure hunt

Jumbo’s store shelves are consistently densely stocked so customers don’t have to search high and low for something that’s sold out. When the customer’s search is rewarded with something they were looking for—or with something even better— they feel good about their experience shopping.

The deal zone area often features seasonal products.

Richard Garvin is the principal and owner of Garvin Total Retail (G:TR). He has over 22 years of experience – designing retail in domestic and international markets.

Some clients include Cencosud, Rey’s Supermarkets, Shoppers Drug Mart, Canadian Tire, McDonalds, Rogers, Bank of Montreal, A&P, Sobey’s, Longo’s, Sport Chek and the Beer Store.

www.jumbo.com.ar

October | November 2011

53

list it

New products you need to know about

Fibre 1 100 Calories Strawberry flavour with chocolate coating

Marzetti Launches New Otria Brand Hummus Veggie Dips

Nearly two-thirds of current hummus users already pair hummus with fresh vegetables. Otria Hummus Veggie Dip makes it perfect for everyday use with your favourite vegetables. With only 70 calories per serving, Otria Hummus Veggie Dip presents a great alternative for dipping vegetables. Revitalize and expand your produce category with these great flavours – Classic, Roasted Garlic and Roasted Red Pepper. www.marzetti.ca

McCain Harvest Splendour Medleys McCain is excited to introduce Harvest Splendour Medleys in the frozen vegetable section. These delicious, fresh-tasting side dishes are made with 100% real potatoes and vegetables, ready in just 12 minutes. Included with each medley is its own unique seasoning pouch to complement and enhance the flavours of the vegetables. McCain Harvest Splendour Medleys are an innovative addition to the frozen vegetable category and represent a significant opportunity to grow consumer traffic and volume into this section. www.harvestsplendour.ca 54

October | November 2011

New Fibre 1 Strawberry flavour with chocolate coating is an irresistibly simple way to get 20% of your daily value of fibre.

At only 100 calories, we’ve amplified the benefit of high fibre and great taste with the delicious combination of strawberry and chocolate. We’re building on the success of our award winning line-up with another addition to the #1 fibre brand in the category! www.generalmills.ca

Sustainable Seafood Janes Family Foods is committed to sourcing only sustainable wild-caught fish and is one of the first North American companies to certify its entire retail line-up with the Marine Stewardship Council. That includes two new items:

Janes Pub Style Fish Fillets

Caught off the shores of Alaska and breaded in our famous Pub Style coating.

Janes Wild Sockeye Salmon Burgers

Fast and easy on the barbecue, they are a delicious and nutritious alternative to hamburgers. Our wild sockeye is caught off the shores of Alaska and contain no phosphates, fillers or modified starches. www.janesfamilyfoods.com

SteerSelect Dog Treats

100% pure and natural, these treats are made of nutritious, healthy ingredients for dogs. No preservatives, no additives, 100% pure beef liver, grain free. They also come in a choice of real vegetables or fruits. The choice for dog owners who want a natural and healthy treat for their pets. http://steerselect.com

October | November 2011

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Shelf Life: Deli

Counter Intelligence Knowing how to fulfill your customers’ desires for quick, sure-fire entertainment fare will keep them coming back—and it could add to your bottom line.

It’s

experience a smorgasbord of sensations: the sight of cheese and charcuterie trays laid out against white platters, the taste of thinly sliced samples of provolone that melt in the mouth, the scent of brine, the hum of the blade shaving prosciutto, and the feel of paper-wrapped packages of five-year old cheddar.

The deli counter is the theatre of the store. It combines and delivers what customers want—sensational food taste with immediate gratification. From snacks to sandwich meats, and from on-the-run roast chicken dinner to foie gras for entertaining, the deli offers something for everyone. where customers

What will your customers be looking for this festive season?

ANTIPASTO, in Italian literally means “before the meal,” but increasingly it is becoming the meal as consumers realize antipasto’s potential to offer a wide variety of flavours and textures representative of all the food groups.

Food writer Monda Rosenburg says shoppers will be drawn to prepared antipasto platters. For the consumer, “Entertaining doesn’t get easier than creating an antipasto platter from the deli counter and self-serve cart.” Make it convenient for her to create a unique offering by displaying trays of your Italian cheeses, deli meats and breads that she can re-create at home.

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October | November 2011

What is Charcuterie?

Charcuterie originally referred only to cooked, dried, smoked, or cured pork meat.

Today it includes the processed meat of any animal, including beef, veal, lamb, and poultry and has become very popular as a dining option in restaurants. Charcuterie is a food trend that translates very well into home entertaining so display

Cheese please

More than 1,050 cheeses are produced in Canada. These are classified into six categories depending on moisture content.

Most Canadian cheeses fall into the firm, soft or semi-soft cheese category.

Shelf Life: Deli

Trend watch

Soft cheese such as ricotta and goat cheese (chevre) continue to see slow, steady growth as consumers become more aware of the higher protein and lower cholesterol levels found in these products. Goat milk is regarded as a natural source of nutrients, an alternative to cow’s milk for the lactose intolerant or aging consumer.

Why don’t you?

Tap into the locavore trend by showcasing your area’s artisanal cheeses complimented by locally produced condiments and breads.

Young, but maturing Canadian cheese industry wooden platters, high-end condiments and unique breads near your deli area.

And when you’re creating prepared platters offer your customers various levels of product combinations at different price points. Festive is a period when people may be more adventurous in their food choices.

Merchandising ideas

1

Promote cheddar by age range As cheddar matures it becomes more complex in flavour and texture. Each additional month of aging makes it even more attractive to different consumer demographics.

Although still a relatively young sector, the Canadian cheese industry has entered a maturity phase, according to the Canadian Dairy Information Centre. This is evidenced by the industry’s know-how developed through extensive cheesemaking traditions and the diversity of its 667 varieties of cheese (cow, goat and ewe). Many of these are recognized around the world for their quality and flavour.

Out of these 667 distinct varieties of Canadian cheese: 477 varieties are produced in Quebec (71%)

65 varieties are produced in other Canadian provinces (10%)

2

Cross merchandise Display cheeses with jellies, jams, pickles, and antipasto from the condiment aisle or even apples—a classic taste combination. Add high-end chocolate selections to make your deli a one-stop gift shop for impulse-buying customers during the festive season.

3

For delis that cut and wrap 4.5-kg blocks in-store, Mike Sobol at cheesemaker Balderson suggests you cut diagonally across the block to create a wedge shape. This creates a more interesting appearance in the cooler and suggests instant use on a cheese plate or cheese board. These 4.5-kg blocks can also be cut into stick and cube shapes to add extra point-of-purchase appeal.

125 varieties are produced in Ontario (19%)

October | November 2011

57

2011 CFIG Master Merchandiser Award Nominees

Bragging rights to the title of Master Merchandiser are a hard won honour among the prizes given out during Grocery Innovations Canada. Grocery store owners, their employees and industry suppliers work diligently throughout the year to create exciting displays, point-of-sale materials, promotions and special events for their stores—and the program.

Participants say the collaboration helps build strong industry The winners relationships. will be “The Master Merchandiser announced at program is a way for the the Canadian independents to give opportunities to their suppliers and to thank Independent them for supporting our channel,” Grocer of the says Ward Hanlon, vice-president, Year Award industry relations, Canadian gala during Federation of Independent Grocery InnovaGrocers, which grants the award. tions Canada “Independents are known for on Tuesday, their merchandising. It’s their way October 25. of creating a banquet for the senses,” Hanlon said. Merchandising creates excitement.

It makes the customer feel good about being there. And that’s important, Hanlon says, because “the greater part of grocery decisions are made at the shelf.”

The Canadian Master Merchandiser Awards program is an excellent way for grocers and suppliers to measure and document their promotions’ success.

The promotions are judged according to store size in large-, medium- and small-surface categories by a panel of industry executives.

The projects submitted by this year’s 16 nominees took place during the July 1, 2010 to June 30, 2011 period. They represent a collaborative effort between retailers and vendors from across Canada. Suppliers with national distribution who want to participate in the program can contact Ward Hanlon at CFIG.

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October | November 2011

small

up to 14,999 sq. ft.

1 Freson Brothers Fox Creek IGA Fox Creek, Alta.

2 Powell’s Supermarket Harbour Grace, Alta.

3 Stong’s Markets Ltd. Vancouver, B.C.

4 Tofield IGA/Hare Foods Ltd. Tofield, Alta.

5 Freson Brothers Manning IGA Manning, Alta.

1

3

medium

15,000 - 24,999 sq. ft.

2

1 Quality Foods Bowen Road Nanaimo, B.C.

4 Askew’s Foods #2 Armstrong, B.C.

4

2 Market Street Vulcan Vulcan, Alta.

5 Marche Metro GP #23925 Ste. Anne Monts, Que. 5

3 Quality Foods Waterside Parksville, B.C.

6 Magasin Coop, IGA #367 Montmagny, Que.

6

2

1

large

25,000 sq. ft. or more 1 Freson Brothers Drumheller IGA Drumheller, Alta.

2 Save-On-Foods, Summerwood Sherwood Park, Alta.

4

3 Galleria Supermarket Toronto, Ont. 3

5

4 Moncion’s Your Independent Grocer Gloucester, Ont. 5 Dessureault Your Independent Grocer Gloucester, Ont.

October | November 2011

59

TASSIMO is Canada’s #1 On Demand System for the 5th Consecutive Year!

TASSIMO is the leader within coffee’s most exciting category!

• On Demand coffee sales are up triple digits vs. YAG, and TASSIMO continues to lead with 63% market share.

• T DISC sales are up 106% since YAG and represent over twice the sales of the closest On-Demand competitor.

The secret to the perfect cup isn’t just in the beans, it’s in the barcode.

• TASSIMO is the only home system with barcode technology to brew a variety of café beverages to perfection right at home; from coffees, to teas, cappuccinos, lattes, and hot chocolates.

• Enjoy some of your favourite brands at the touch of a button, including NABOB, GEVALIA, MAXWELL HOUSE, SUCHARD and TWININGS® • Get the latest TASSIMO innovation! Now shipping NABOB French Vanilla Coffee, NABOB Decaf Cappuccino and TWININGS® Orange Pekoe Tea!

www.TASSIMO.ca

Nielsen Market Track, Coffee, National XNFLD GB + MM + DR, 5 yrs ending Dec 2010 NPD Brewer Sales Data, 5 years, ending December 2010 Nielsen Market Track, L52 weeks, National XNFLD GB + MM + DR, period ending June 2011.

EVERYTHING YOU NEED NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT GIC 2011

1:00 PM

100 %

RETAILERS SALES NETWORKING SOURCING

AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS

SPEAKERS ENTERTAINMENT RETAILERS SALES A D A N A C S N IO GROCERY INNOVS ACETNTRE OCT 24 & 25 NETWORKINGTORSOURCING ONTO CONGRES AWARDS SPEAKERS ENTERTAINMENT RETAILERS SALES NETWORKING SOURCING AWARDS SPEAKERS ENTERTAINMENT

RETAILERS SALES NETWORKING SOURCING

GROCERY INNOVATIONS CANADA THE MEETING PLACE OF THE CANADIAN GROCERY INDUSTRY

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

CONTENTS GENERAL INFORMATION 5 6 8 9 10 11

Welcome Message General Information 2011 CFIG Board of Directors CFIG Associate Members’ Council CFIG Staff Thank you to our sponsors

CONFERENCE & TRADE SHOW 12 Program at a Glance 14 Detailed Program 18 Trade Show Features

UPCOMING EVENTS Grocery Showcase West 2012 Sunday, April 22 & Monday, April 23 Vancouver Convention Centre Vancouver, BC Grocery Innovations Canada 2012 Monday, October 1 & Tuesday, October 2 Metro Toronto Convention Centre Toronto, ON

GIC 20 11 1:00 P

EXHIBITOR LISTINGS 21 35 37 IBC

M 100 %

Exhibitors by Company Name Exhibitors by Product Category Exhibitors by Booth Number Trade Show Floor Plan

Grocery Innovations Canada Presented by

GROCERY The Canadian Federation of Independent Grocers 2235 Sheppard Avenue East, Suite 902 Willowdale, ON M2J 5B5 Tel: 1-800-661-2344 / 416-492-2311 Fax: 416-492-2347 • Email: info@cfig.ca

TORONTO INNOVATION CONGRESS S CENTRE O CANADA CT 24 & 25

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

WELCOME EVERYONE, TO GROCERY INNOVATIONS CANADA 2011.

It has been my honour and distinct pleasure to serve as Chair of the Canadian Federation of Independent Grocers during this year of growth and innovation.

Personally, I feel there is no better way to cap off such a year than with the Grocery Innovations Canada celebration.

We’re celebrating a lot this year!

• We’re celebrating the impressive entrepreneurship shared by independent grocers all across the globe, with our panel featuring Roger Drake, Jeff Heinen and Anthony Longo – a series of sessions that will certainly get your wheels in motion.

• We’re celebrating our collective past with a spectacular performance by The Fab Four.

• We’re celebrating the technological revolution in retailing, brought to us by media expert Amber MacArthur; and we’re celebrating the future of retailing with Retail Prophet, Douglas Stephens.

• We’re celebrating new ways of doing old things, with the ever-energetic Harold Lloyd.

• We’re celebrating our peers and mentors, with the Luncheon of Honour and the 49th Annual Canadian Independent Grocer of the Year Awards.

• And we’re celebrating our fine and beautiful nation, with a special keynote from Andrew Coyne.

The aim of the Grocery Innovations Trade Show is to bring you Everything You Need. Again this year, we have worked tirelessly to bring you the best of the best in products, supplies and services. Please make sure you celebrate our exceptional GIC Exhibitors by paying them each a well-deserved visit on Monday and Tuesday afternoon. You never know what nuggets of gold you might find for your business!

Please accept my heartfelt thank you for a remarkable year.

Let’s all get out there and enjoy the show!

CORI BONINA CHAIR CANADIAN FEDERATION OF INDEPENDENT GROCERS

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

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GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

GENERAL INFORMATION CONFERENCE REGISTRATION HOURS

EXHIBITOR REGISTRATION HOURS

Westin Bristol Place Airport Hotel

Toronto Congress Centre, Hall D Entrance

*Pre-Registered Delegates Badge Pick-Up ONLY Sunday, October 23 10:00 am – 6:00 pm

Sunday, October 23 Monday, October 24 Tuesday, October 25

Toronto Congress Centre, Hall A Monday, October 24 Tuesday, October 25

7:00 am – 5:00 pm 7:00 am – 5:00 pm

TABLE SEATING HOURS Monday, October 24 Tuesday, October 25

8:00 am – 5:00 pm 8:00 am – 12:00 noon

TRADE SHOW REGISTRATION HOURS Toronto Congress Centre, Hall D Entrance Monday, October 24 Tuesday, October 25

SELF-GUIDED STORE TOURS Don’t miss out on the opportunity to take a tour of exciting stores around the city. Starting on Saturday, October 22nd, pick up your copy of the Self-Guided Store Tour brochure at the Concierge desks at the Westin Bristol Place Toronto Airport Hotel and the Doubletree by Hilton Toronto Airport Hotel.

BADGE COLOURS

12:00 pm – 4:30 pm 12:00 pm – 4:00 pm

Exhibitors Retailers/Wholesalers Manufacturers/Suppliers/Visitors Media

12:00 pm – 5:00 pm 12:00 pm – 5:00 pm

RECOMMENDED ATTIRE

TRADE SHOW HOURS Monday, October 24 Tuesday, October 25

8:00 am – 5:00 pm 10:00 am – 4:30 pm 11:00 am – 4:00 pm

Conference & Trade Show Sunday Night Launch Party Monday GIC Dinner Tuesday IGYA Awards

BLUE RED GREEN GREY

Business Casual Casual Smart Casual Formal

SERVICES SHUTTLE SERVICE

WHEELCHAIR SERVICES

Continuous Shuttle Service is provided to/from The Westin Bristol Place Toronto Airport Hotel to/from the Toronto Congress Centre on Monday, October 24 and Tuesday, October 25.

(Approximately every 7 minutes).

6:30 am – 11:00 am 4:00 pm – 7:00 pm 9:00 pm – 11:00 pm

The Toronto Congress Centre has an inventory of wheelchairs, which are available from the Concierge Desk located in the Main Lobby.

FIRST AID OFFICE For medical assistance or emergencies go the First Aid Office located at the Toronto Congress Centre Loading Docks.

MEDIA OFFICE Dan Leggieri is the key media contact for Grocery Innovations Canada 2011. National and regional media are in attendance at the show and the Media Office is a resource for media to obtain press kits and product sampling. All media must be registered before entrance into the trade show.

Location: Toronto Congress Centre, Pachter Room

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

2011 CFIG BOARD OF DIRECTORS CFIG is governed by a Board of Directors elected from the membership and reflecting a regional distribution. A national office consisting of the President and staff implement the federation’s operations in a manner consistent with the policies established by the Board. The Board and the President also receive ongoing input from advisory committees consisting of members and established across Canada.

Brent Battistelli, Vice Chair* Battistelli’s Your Independent Grocer Lively, ON

Jim Bexis Sun Valley Supermarket Scarborough, ON

John Briuolo Quality Foods Qualicum Beach, BC

Cori Bonina, Chair* Stong’s Markets Ltd. Vancouver, BC

Eric Bouchard IGA Bouchard Sherbrooke, QC

François Bouchard Immediate Past Chair* The Country Grocer Ottawa, ON

Peter Cavin Country Grocer Victoria, BC

Jacqui Knipfel Chesley Grocery Store Chesley, ON

Joey Longo Member at Large* Longo Brothers Fruit Markets Inc.

Dana Lougheed Central Butte Fine Foods Moose Jaw, SK

Doug Lovsin Freson Bros. IGA Stoney Plain, AB

Peter Luckett Pete’s Frootique Bedford, NS

Scott Mitchell Secretary* Market Street Vulcan Vulcan, AB

Dave Powell Powell’s Supermarket Ltd. Bay Roberts, NFLD

John Scott, President & CEO* Canadian Federation of Independent Grocers Toronto, ON

Steve Sharpe Sharpe’s Food Market Campbellford, ON

David Stezenko Quality Market Thunder Bay, ON

Mark Vickars Treasurer* Choices Markets Delta, BC

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GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

* = Executive Committee

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

ASSOCIATE MEMBERS’ COUNCIL Co-operation and communication between supplier and retailer have become increasingly important in grocery retail. CFIG’s Associate Members’ Council (AMC) has in turn become more integral to the direction of the federation as a whole. • The Associate Members’ Council is a group of senior executives representing a variety of Canadian grocery product companies. The AMC meets quarterly, and provides professional guidance to the Board of Directors on industry news and trends.

Mark Ayer, Vice President Customer Business Development, Canada Procter & Gamble Inc.

Tim Berman Vice President, Sales Kraft Canada Inc.

Bill Dunne President Acosta Canada

Steve Fox Immediate Past Chair Sr Vice President, Customer Development Nestlé Canada Inc.

Doug Gingrich Sr Vice President, Retail Sales Maple Leaf Consumer Foods

Ed Holik Chair President Ready Bake Foods Inc.

Stephen Kouri, Vice President Sales & Trade Marketing Smuckers Foods of Canada Corp.

Scott Lindsay Senior Vice President, Sales Marketing Coca-Cola Refreshments

Michel Manseau Corporate Vice President, Consumer Sales Canada Kruger Products LP

Doug McGillivray Vice President, Sales General Mills Canada Corporation

Tom Michaelis Vice President, Customer Development Unilever Canada

Darryl Rowe President McCain Foods Canada

Blair Ruelens Vice President, National Sales Pepsico Foods Canada

Mark Rutledge Vice President, Sales Campbell Company of Canada

Joe Weber National Vice President, Retail Dairy Sales Saputo Dairy Products Canada GP

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

CFIG STAFF John F.T. Scott President & C.E.O.

Lisa Armstrong Executive Assistant to the President

Irina Costachescu Operations Manager, Expositions

Rita Grossi Manager, Sales

Ward Hanlon VP, Industry Relations

Irmeli Koskinen Coordinator, Member Services

Sacha Lalla Director, Member Resources

Sharon Lindsay Accounting Assistant & Office Coordinator

Eden Minty Director, Events

Fran Nielsen VP, Finance & Administration

Dan Leggieri Manager, Communications

Gary Sands VP, Public Policy

Diana Stevenson Facilitator, Member Resources

Rolster Taylor Account Representative, Sales

Alex Nielsen Coordinator, Technical Services

CFIG MEMBERSHIP INFORMATION The Canadian Federation of Independent Grocers (CFIG) is a non-profit trade association founded in 1962, which continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. CFIG provides relevant services to support the needs of its membership. These services fall within the categories of member services, government, industry relations and grocery industry events. Our Retail services support the education and operations of the independent and franchised grocery operations, while Associate services provide manufacturers and suppliers greater interaction with the independent marketplace. Through effective government and industry relations, CFIG improves the business environment for its members. A council of senior executives

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GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

from Canadian grocery product companies provides CFIG’s Board of Directors with guidance and insight into industry issues and trends, which, in turn, enables CFIG to maximize co-operation and communication between trading partners.

CFIG supports progressive education and business interaction within the grocery industry through its management of two annual expositions: Grocery Showcase West, held each spring in Western Canada, and Grocery Innovations Canada, held each autumn in Toronto.

TO LEARN MORE ABOUT THE BENEFITS OF CFIG MEMBERSHIP CONTACT: 1-800-661-2344 X 227, VISIT CFIG.CA OR VISIT US AT THE CFIG MEMBERS’ CENTRE

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

THANK YOU TO OUR SPONSORS Grocery Innovations Canada 2011 would like to thank its sponsors for their support.

Presented by:

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

PROGRAM AT A GLANCE

SUNDAY, OCTOBER 23RD WESTIN BRISTOL PLACE TORONTO AIRPORT HOTEL 3:30 pm – 5:00 pm

CFIG Annual General Meeting (For CFIG Members ONLY)

6:30 pm – 9:00 pm

Grocery Innovations Canada Launch Party (Open to ALL Attendees and Exhibitors)

MONDAY, OCTOBER 24TH TORONTO CONGRESS CENTRE 7:15 am – 8:15 am

Networking Breakfast Featuring: State of the Industry Report with John Scott ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

L. Cohen Room

8:30 am – 9:15 am

Keynote Presentation Andrew Coyne National Editor, Maclean’s magazine

Hall C

9:15 am – 10:00 am

International Retailer Series Jeff Heinen, President & CEO Heinen’s of Cleveland, Ohio Serving Clevelanders for More Than 80 Years

Hall C

10:00 am – 10:30 am

Mix & Mingle Coffee Break

Courtyard

10:30 am – 11:15 am

Conference Session Douglas Stephens President, Retail Profit Consulting

Hall C

11:30 am – 12:30 pm

Luncheon of Honour (Open to Full Delegates Only)

L. Cohen Room

12:00 noon – 5:00 pm

Grocery Innovations Canada 2011 Trade Show “Everything You Need”, featuring: • Ethnic Fare Pavilion • First Time Exhibitors Pavilion • NEW!! Wellness 2.0: A Functional Foods Opportunities Pavilion • 7th Annual Canadian Best Bagger Contest • 2nd Annual Top 10 Most Innovative Products Contest

Halls A/B/D/E

6:00 pm – 10:00 pm

Grocery Innovations Canada 2011 Dinner Party Featuring The Fab Four THREE KEYS FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN, FOLLOWING THE PERFORMANCE

Hall C

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GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA TUESDAY, OCTOBER 25TH TORONTO CONGRESS CENTRE 7:15 am – 8:15 am

Breakfast Speaker Session Featuring: Harold Lloyd ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

L. Cohen Room

8:30 am – 9:15 am

International Retailer Series Roger Drake, President & CEO Drake Supermarkets of Torrensville, South Australia We Give You More

Hall C

9:15 am – 10:00 am

Conference Session Amber MacArthur New Media Author, Strategist and TV Host

Hall C

10:00 am – 10:30 am

Mix & Mingle Coffee Break

Courtyard

10:30 am – 11:15 am

International Retailer Series – “Local Perspective” Anthony Longo, President & CEO Longo Brothers Fruit Markets of Vaughan, Ontario A Fresh Tradition

Hall C

11:15 am – 12:00 noon

Panel Presentation A Global Perspective on Independent Grocery Retailing Featuring: Retailers from the Independent Retailer Series • Jeff Heinen – Heinen’s – Cleveland, Ohio • Roger Drake – Drake Supermarkets – Torrensville, South Australia • Anthony Longo – Longo’s – Vaughan, Ontario

Hall C

CONCURRENT SESSION FOR STORE MANAGERS 9:00 am – 12:00 pm

Full morning Manager’s Session with industry guru, Harold Lloyd REDUCE SHRINK AND IMPROVE YOUR STORE’S PROFITABILITY (This session is open to Store and Department Managers only, FREE with Managers’ Trade Show registration) ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN FROM PRE-REGISTRANTS ONLY

L. Cohen Room

12:00 noon – 5:00 pm

Grocery Innovations Canada 2011 Trade Show “Everything You Need”, featuring: • Ethnic Fare Pavilion • First Time Exhibitors Pavilion • NEW!! Wellness 2.0: A Functional Foods Opportunities Pavilion • 7th Annual Canadian Best Bagger Contest • 2nd Annual Top 10 Most Innovative Products Contest

Halls A/B/D/E

6:00 pm – 10:00 pm

49th Annual Canadian Independent Grocer of the Year Awards DRAW FOR FINAL KEY FOLLOWED BY THE ALWAYS EXCITING “IGNITION TEST” TO FIND THE WINNER OF THE 2012 FORD MUSTANG CONVERTIBLE!

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

DETAILED PROGRAM SUNDAY, OCTOBER 23

9:15 am - 10:00 am

Westin Bristol Place Toronto Airport Hotel 3:30 pm – 5:00 pm 6:00 pm – 8:30 pm

CFIG Annual General Meeting (For CFIG Members ONLY) Sutton A Grocery Innovations Canada Launch Party (Open to ALL Attendees and Exhibitors) Sutton B/C

Reception Sponsored by:

MONDAY, OCTOBER 24 Toronto Congress Centre 7:15 am - 8:15 am

Networking Breakfast State of the Industry Report with John Scott, President & CEO, The Canadian Federation of Independent Grocers L. Cohen Room

ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

“Serving Clevelanders for More than 80 Years” Joseph Heinen first opened the doors of a small meat market, appropriately named “Heinen’s” in 1929. Nurturing a personal relationship with his customers, Joe’s business grew and so did his customers’ demands for specialty grocery items. Today, grandsons Tom and Jeff Heinen lead their team of knowledgeable associates in continuing to serve area customers by delivering on Joe’s original philosophy … to provide world-class customer service while offering the freshest, highest quality foods.

Speaker Sponsored by: 10:00 am - 10:30 am

8:30 am - 9:15 am

Keynote Presentation Andrew Coyne National Editor, Maclean’s Magazine Hall C

What Now, Canada? Our Economic and Political Future Andrew Coyne has established himself over the last two decades as one of this country’s most thoughtful, passionate and articulate commentators on political and economic issues. Holding one of Canadian journalism’s most prestigious and influential positions, Coyne emphatically voices the new energy and cross-country insight of the revamped and revitalized Maclean’s, commenting and bringing clarity to the social, political, media and economic issues shaping the country today.

Speaker Sponsored by:

14

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Mix & Mingle Coffee Break Courtyard

Sponsored by: 10:30 am – 11:20 am

Breakfast Sponsored by: Car Sponsored by:

International Retailer Series Jeff Heinen President & CEO, Heinen’s Fine Foods, Cleveland, Ohio Hall C

Conference Session Douglas Stephens Founder, The Retail Prophet Hall C

What’s In-Store? Staying Ahead of the Curve Recognized as one of the world’s only retail industry futurists, Doug Stephens is an expert on retail business strategy. What are the latest trends within your industry or category? How are demographic and technological shifts affecting your customer base? Learn how your company can excel in the ultra-competitive realm of retail.

Speaker Sponsored by: 11:30 am - 12:30 pm

Luncheon of Honour (Open to Full Delegates ONLY) L. Cohen Room

Honouring Life Member Recipients: • Peggy Hamilton, Hamilton’s IGA, Ponoka, Alberta • Peter Knipfel, Chesley Grocery Store, Chesley, Ontario • Steve van der Leest, The Overwaitea Food Group, Vancouver, BC Title Sponsor:

Supporting Sponsor:

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

DETAILED PROGRAM 12:00 pm – 5:00 pm

Grocery Innovations Canada Trade Show

7:00 pm – 10:00 pm

KEY FEATURES: • 7th Annual Best Bagger Contest • NEW - Wellness 2.0: A Functional Foods Opportunities Pavilion • Ethnic Fare Pavilion • SOLD OUT - First Time Exhibitors • VOTE! Top 10 Most Innovative Products

Grocery Innovations Canada 2011 Dinner Party Featuring The Fab Four Hall C

THREE KEYS FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN

RETAILERS – YOU COULD DRIVE AWAY A WINNER!

Dinner Sponsored by:

All you have to do is:

Entertainment Sponsored by: Get a ballot when you register.

Deposit your ballot at the CFIG Member Centre by 4:00pm on October 24.

Wine Sponsored by:

Fill out your ballot for your choice of most innovative product.

TUESDAY, OCTOBER 25 Toronto Congress Centre

And drive away a winner!

6:00 pm – 7:00 pm

Reception Sponsored by:

Car Sponsored by:

Visit the Grocery Innovations Canada trade show floor Monday, October 24th, starting at noon.

7:15 am - 8:15 am

The winner of the key will be announced at the dinner on Monday, and notified.

Soft Drinks Sponsored by:

Try the key on stage on Tuesday.

If the car starts, you could win a Ford Mustang Convertible!

Grocery Innovations Canada 2011 Reception L. Cohen Room

Breakfast Speaker Session Harold Lloyd Retail Guru & Founder of Harold Lloyd Presents L. Cohen Room

Ready? Set? Goals!

Are you often frustrated by your inability to get things done personally and through others? Do you struggle with putting your goals down on paper? Do you know to spell out your goals using words, numbers, and actionable steps? Thousands of retail managers can’t seem to get enough things done on time, personally or through others. Harold will show us how to give up fruitless efforts and be S.M.A.R.T. about getting things done!

ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE WILL BE DRAWN Breakfast Sponsored by:

Speaker Sponsored by:

Car Sponsored by:

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

DETAILED PROGRAM 8:30 am - 9:15 am

International Retailer Series Roger Drake President & CEO, Drake Supermarkets, South Australia Hall C

10:00 am – 10:30 am Sponsored by: 10:30 am - 11:15 am

“We Give You More” Growing exponentially from a three-lane supermarket with 4 employees, over the past 30 years Drake Supermarkets has become the largest independent grocery retailer in Australia and specializes in supermarket retailing. The company’s strength lies in operating on the principles of a family business and supporting local manufacturers and suppliers. Despite its expansion, the company has managed to keep its focus on the important aspects of the supermarket business – THE CUSTOMER – by always striving to provide superior customer service. This is the company’s competitive edge – along with its family values and South Australian roots.

Speaker Sponsored by: 9:15 am – 10:00 am

Conference Session Amber MacArthur New Media Author, Strategist and TV Host Hall C

The Do’s and Don’ts of Social Media and Web 2.0 Exploring the world of social media and Web 2.0, Amber Mac looks at how the relationship — and the expectations — between companies and their customers have been reframed. How have companies used social networking sites (Facebook) and user-generated content sites (YouTube)? What can you learn from their successes and failures? What new technologies will have a major impact on your business, and which ones are just fads? With a reporter’s knowledge of up-to-the-second trends, and a consultant’s understanding of what really works, she empowers you to use these technologies to strengthen customer loyalty and market more effectively.

Speaker Sponsored by:

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GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Mix & Mingle Coffee Break

International Retailer Series – “Local Perspective” Anthony Longo President & CEO, Longo Brothers Fruit Markets Inc., Vaughan, Ontario Hall C

“A Fresh Tradition” Longo Brothers Fruit Markets Inc.is a family owned business which was started by Tommy, Joe and Gus Longo in 1956. The first store in Toronto was no more than 2,000 square feet. They had eight people working in the store which were all family members. In 1962, the Longo brothers opened their second store on Woodbine Avenue.

Since then, the Longo family has been involved in every aspect of the business. From the beginning, Longo’s has built a reputation on a strong commitment to quality, service and value.

11:15 am – 12:00 pm

Panel Presentation A Global Perspective on Independent Grocery Retailing Moderated by: John Scott Hall C

Featuring Panelists: • Jeff Heinen, Heinen’s Fine Foods, Cleveland, Ohio • Roger Drake, Drake Supermarkets, Torrensville, South Australia • Anthony Longo, Longo’s, Vaughan, Ontario 12:00 pm – 5:00 pm

Grocery Innovations Canada Trade Show

KEY FEATURES: • 7th Annual Best Bagger Finals • NEW - Wellness 2.0: A Functional Foods Opportunities Pavilion Ethnic Fare Pavilion • SOLD OUT - First Time Exhibitors • DISPLAYED! Top 10 Most Innovative Products

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

DETAILED PROGRAM 5:30 pm – 6:30 pm

Award of Merit Reception (Invitation ONLY) L. Cohen Room

Reception Sponsored by: 6:00 pm – 7:00 pm

Canadian Independent Grocer of the Year Reception L. Cohen Room

Reception Sponsored by:

SPECIAL MANAGER’S ONLY MORNING SESSION! Tuesday, October 25th, 2011 9:00am to 12:00 noon L. Cohen Room Shrink Costs You Thousands of Dollars Annually Make sure YOUR Management Team attends this special session with Retail Guru, Harold Lloyd for effective strategies for loss prevention that can be implemented immediately.

7:00 pm – 10:00 pm

49th Annual Canadian Independent Grocer of the Year Awards Hall C

DRAW FOR THE FINAL KEY FOLLOWED BY THE ALWAYS EXCITING “IGNITION TEST” TO FIND THE WINNER OF THE 2012 FORD MUSTANG CONVERTIBLE!

Reduce shrink and improve YOUR store’s profitability today!

Managers will learn: • Effective strategies for loss prevention.

• How to maximize your valuable time on the trade show floor • How to quickly source the newest, on-trend, hottest items that your customers will demand.

Dinner Sponsored by:

FREE with Managers’ Trade Show registrations…

Must be pre-registered for the “Store & Department

Program Sponsored by:

Manager’s Morning Session”* to be eligible for a chance to win the 2012 Ford Mustang Convertible!

Sponsored by:

Soft Drinks Sponsored by:

Chocolate Sponsored by:

Car Sponsored by:

*Must be a Department or Store Manager to register for this session

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

TRADE SHOW PROGRAM TWO DAYS OF ACTIVITY AND PRIZES AT THE CFIG MEMBER CENTRE CFIG Member Centre Sponsored by:

Top 10 Most Innovative Products Voting Submit your ballot at the CFIG Member Centre before 4:15 pm and you’ll be eligible for a chance at ONE KEY FOR THE 2012 FORD MUSTANG CONVERTIBLE.

RETAILERS – YOU COULD DRIVE AWAY A WINNER! All you have to do is:

Get a ballot when you register.

MONDAY, OCTOBER 24 12:00 pm – 5:00 pm

4:15 pm

Visit the Grocery Innovations Canada trade show floor Monday, October 24th, starting at noon.

Rest tired feet at the Best Bagger Lounge Deposit your ballot at the CFIG Member Centre by 4:00pm on October 24.

Sponsored by: 1:30 pm – 3:00 pm

Fill out your ballot for your choice of most innovative product.

7th Annual Canadian Best Bagger – Preliminary Rounds

And drive away a winner!

Title Sponsor: The winner of the key will be announced at the dinner on Monday, and notified.

Supporting Sponsors:

3:00 pm

Daily Trade Show Prize A draw to win one minute in the Money Machine!

Deposit coupons at CFIG Member Centre

4:15 pm

Sponsored by:

Try the key on stage on Tuesday.

If the car starts, you could win a Ford Mustang Convertible!

Daily Trade Show Prize A draw to win one minute in the Money Machine!

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GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

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3:00 pm

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER Acosta Sales & Marketing

SPECIALTY PAVILION 444

250 Rowntree Dairy Road Ajax, ON L1T 3A7 P: 905.264.0466 F: 905.851.2243 shartley@acosta.com www.acosta.com From shopper engagement to out of stock correction, Acosta’s integrated sales, marketing & retail merchandising solutions move our clients’ products off shelves & into consumers’ baskets.

Advantage Sales and Marketing Canada

515

151 Esna Park Drive #26 Markham, ON L3R 3B1 P: 905.475.9623 F: 905.415.7205 michael.owen@asmnet.com http://asmnet.com Advantage Sales and Marketing Canada is a fully integrated division of Advantage Sales & Marketing LLC, North America’s largest CPG sales and marketing agency.

Agriculture and Agri-Food Canada 778 1341 Baseline Road, Tower 5, floor 4, room 300 Ottawa, ON K1A 0C5 P: 613.773.1536 F: 613.773.1555 rob.knights@agr.gc.ca www.eatcanadian.ca Agriculture and Agri-Food Canada’s Canda Brand Team provides tools, products and services to help Canadian companies brand and market their food products domestically and internationally.

Agropur Cooperative

CFIG MEMBER 659

101, boul. Roland-Therrien, Suite 600 Longueuil, QC J4H 4B9 P: 450.928.5454 www.agropur.com Agropur is the largest dairy cooperative in Canada with some popular brands such as Natrel, Oberon, Sealtest, Yoplait, Olympic, Island Farms and Agropur Grand Cheddar.

Alfa Cappuccino Imports Inc. 145 231 Millway Avenue Concord, ON L4K 3W7 P: 905.660.2750 F: 905.660.2755 ross@espresso.com Alliance of Ontario Food Processors 168 850 Fountain St. South Cambridge, ON N3H 0A8 P: 519.650.3741 F: 519.650.3166 mfeldskov@aofp.ca The Alliance of Ontario Food Processors (Alliance) is a nonprofit organization of food and beverage processing companies and industry organizations.

Members have joined together to provide a comprehensive and co-ordinated approach to promoting and representing the Ontario food and beverage processing sector on issues of common interest and concern.

Allstar Products Group

432

2 Skyline Drive Hawthorne, NY 10532 P: 914.495.7124 MatthewM@allstarmg.com Allstar Products Group offers innovative As Seen on TV items such as EZ Moves, Swivel Store, Eggies and other hot retail products consumers want!

Anthony 735 1185 Colborne St. East Brantford, ON N3T 5M1 P: 519.759.0201 F: 519.759.8551 jvos@anthonyintl.com Anthony products include: low temperature and medium temperature reach-in glass doors, LED light systems, re-skinning existing display cases, replacement parts for all OEM display cases.

APPS Transport Group

529

275 Orenda Road Brampton, ON L6T 3T7 P: 1.800.465.2513 skennedy@appsexpress.com Discover APPS - A single source supplier for all your transportation and warehousing requirements in North America.

Aqua Star Canada Corp 568 10 Director Court, Suite 201 Vaughan, ON L4L 7E8 P: 905.850.8740 F: 905.850.3124 etargon@aquastar.com Aqua Star Canada supplies Canadian retailers coast to coast with superior quality, responsibly sourced seafood options. We Specialize in national brand and private label.

Armstrong Milling 135 1021 Hardmand Rd. # 20. R.R. #2 Hagersville, ON N0A 1H0 P: 905.779.2473 F: 905.779.0419 rzantingh@armstrongmilling.com

Arneg Canada Inc. 523 18 rue Richelieu Lacolle, QC J0J 1J0 P: 1.800.363.3439 F: 450.246.4428 arneg@arnegdml.com www.arnegcanada.com Manufacturer of refrigerated display cases.

Atlantic Stainless Fabricators Ltd. 629 62 Howden Road Scarborough, ON M1R 3E9 P: 416.285.5535 F: 416.285.6649 mrafik@bellnet.ca Austrian Consulate General, Commercial Section 285

30 St. Clair Avenue West, Suite 607 Toronto, ON M4V 3A1 P: 416.967.3348 F: 416.967.4101 birgitta.samavarchian@ advantageaustria.org www.advantageaustria.org Welcome to the Austrian Trade Commission. We are the liaison between Austrian and Canadian companies whom we help to establish trade and investment relations.

Bagcraft Papercon

108

3900 West 43rd Street Chicago, IL 60632 P: 773.843.8014 tmazur@pkdy.com

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

Beaver Strait Fisheries Inc. 822 1741W Beaver Street Jacksonville, FL 32209 P: 1.800.920.2009 F: 904.366.2480 cmay@beaverfish.com www.seabest.com Sea Best: frozen seafood at its freshest. Sea Best develops custom specs for crabmeat stuffed fish, crab backs, mushroom, and makes premium crabcakes.

Bergerie aux 4 Vents Ltee

607

100 ch Alban Leger Ste-Marie de Kent, NB E4S 1N3 P: 506.525.9633 F: 506.525.2109 rousselmon@aol.com We produce sheep, cow and goat cheese. We are federally certified, allowing us to sell our cheeses in all Canadian provinces.

Brascon Stainless Steel Fabricators Inc. 117 5670 Timberlea Blvd Mississauga, ON L4W 4M6 P: 1.877.427.2726 F: 1.866.792.2724 jeff@brascon.com Brascon Stainless Steel Fabricators is a manufacturer of queue management and loss prevention products.

Brencar 458 #207 - 15272 Croydon Drive South Surrey, BC V3S 0Z5 P: 604.531.5122 F: 604.531.5106 info@brencar.com www.brencar.com Brencar is Canada’s leader in supplying the finest government approved, NSF, user friendly bulk food dispensing systems available in North America. Bulk - the Ultimate Green Packaging™. Bulk up!

Bubbies Biscotti

Bizerba Canada Inc. 409 2810 Argentia Road, Unit 9 Mississauga, ON L5N 8L2 P: 905.816.0498 F: 905.816.0497 sales@bizerba.ca Bizerba Canada Inc. provides the complete supermarket solution.

Market leaders in technology with 3rd generation PC based scales.

Bonte Foods Limited

607

615 Champlain Street Moncton, NB E1A 7Z7 P: 506.867.0737 F: 506.859.6905 w.bennett@bonte.ca www.bonte.ca Branded & specialty deli meats, donairs, gyros, donair egg rolls, and sauces for sale to retail and foodservice from coast to coast.

22

CFIG MEMBER

877

115 Heddington Ave Toronto, ON M5N 2K9 P: 416.720.0130 F: 416.482.5464 heather@bubbiesbiscotti.ca www.bubbiesbiscotti.ca Bubbies Biscotti has been manufacturing biscotti since 2002 in a nut free, COR kosher, and HACCP certified baking facility. Available for retail and foodservice.

Burnbrae Farms Limited

645

5434 Tomken Road Mississauga, ON L4W 1P2 P: 905.624.3600 F: 905.624.5298 cgoodhall@burnbraefarms.com

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Bush Foods PVT. LTD

269

505-506 5th floor DLF South Court Saket New Delhi, DELHI 110017 bushfoodsoverseas@airtelmail.in Campbell Company of Canada

549

60 Birmingham Street Toronto, ON M8V 2B8 P: 416.251.1117 F: 416.253.8649 www.campbellsoup.ca Canada Bread Company Limited 469 10 Four Seasons Place, 12th Floor Etobicoke, ON M9B 6H7 P: 416.622.2040 F: 416.622.9332 www.dempsters.ca Canadian Food & Grocery Industry Guide 4917 Prospect Ave. Victoria, BC V9E 1J5 P: 250.708.0427 F: 250.708.0429 fred@contactcanada.com

351

Canadian Gift Concept Corp. 667 2160 Highway 7, Unit 34 Corcord, ON L4K 1W6 P: 905.738.4804 F: 905.738.9601 eli@canadiangiftconcept.com

Canadian Grocer Magazine 548 One Mount Pleasant Rd., 7th Floor, Isabella Tower Toronto, ON M4Y 2Y5 P: 416.764.1665 F: 416.764.1523 katie.keir@canadiangrocer. rogers.com www.canadiangrocer.com We’ve been supporting independents in Canada for 125 years. Come by our booth Monday from 4 pm to 5 pm, meet the team, and enjoy an anniversary toast!

Canadian Pallet Council 239 Division Street Cobourg, ON K9A 3P9 P: 905.372.1871 F: 905.373.0230 bjunkin@cpcpallet.com Cari-All Products Inc./ Technibilt Ltd.

333

130

12425 Industrial Boulevard Montreal, QC H1B 5M7 P: 647.350.9371 F: 514.645.2661 crowe@cari-all.com Cari-All / Technibilt is North America’s leading manufacturer of shopping carts for over 60 years. Our products include shopping carts (wire & plastic), stock trucks, backroom equipment, hand baskets, displays and wire shelving systems.

Cart Source Ltd.

63 Morrow Road Barrie, ON L4N 3V7 P: 705.739.2270 F: 705.739.2276 nadia@cartsource.ca

170

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

Cayuga Displays Inc.

SPECIALTY PAVILION

633

88 Talbot Street, PO Box 130 Cayuga, ON N0A 1E0 P: 416.697.9421 pete@cayugadisplays.com Chester’s International, LLC 769

3500 Colonnade Parkway, Suite 325 Birmingham, AL 35243 P: 800.646.9403 start@chesterinternational.com Cintron Beverages

807

7400 Brewster Avenue Philadelphia, PA 19153-3205 P: 215.298.2100 paul.poirier@elite-sp.org www.cintronbeveragegroup.com A diversified portfolio of beverages including premium fruit ades, premium iced teas, and liquid energy drinks, all made with organic cane sugar.

Taste the difference!

CFIG MEMBER

CIS Group 514 55 Castonguay Saint Jerome, QC J7Y 2H9 P: 450.432.1550 F: 450.436.8801 ventes@cis-group.com www.cis-group.com Direct store delivery, route accounting, mobile sales software solutions. CIS Group is one of the largest providers of mobile software solutions in North America.

Clover Leaf Cheese Ltd.

536

1201-45 Avenue N.E. Calgary, AB T2E 2P2 P: 403.250.3780 F: 403.291.9782 linda@cheese-please.com www.cloverleafcheese.ca Since 1939, Clover Leaf Cheese has been offering specialty packaging ranging from small cuts to large wheels, slicing, shredding and graising under various labels. Services throughout Canada.

Coca-Cola Refreshments Inc. 639

42 Overlea Boulevard Toronto, ON M4H 1B8 P: 416.424.6182 F: 416.424.6079 Colgate-Palmolive Canada Inc.

350

6400 Northwest Drive Mississauga, ON L4V 1K1 P: 905.678.3722 F: 905.678.0898 alwin_noronha@colpal.com ConAgra Foods

Concord National 722 2360 Meadowpine Blvd., Unit #3 Mississauga, ON L5N 6S2 P: 905.817.0403 F: 905.817.0405 pat.dimauro@concordnational.com www.concordnational.com Food Broker Representative - National Brands: ACH Foods/ Concord Sale Ltd (Jelly Belly, Fillipo Berio Olive Oil, Tim Tam Cookies)/ Bee Maid Honey/ Olymel Foods/ Solo Cup. Crossmark Canada Inc.

251

5935 Airport Road, Suite 405 Mississauga, ON L4V 1W5 P: 416.679.4200 F: 416.679.4338 www.conagrafoods.ca ConAgra Foods is a consumer packaged goods company with brands such as Healthy Choice, VH and Orville Redenbacher’s.

We fuel Canadians with food they love.

777

2233 Argentia Rd., Ste. 112 Mississauga, ON L5N 2X7 P: 905.363.1000 F: 905.363.0710 Craig.Wright1@crossmark.com Crossmark’s mission is to be the best sales and marketing services company in the consumer goods industry by delivering growth solutions with exceptional customer service.

Crown Verity Inc 37 Adams Blvd.

Brantford, ON N3S 7V8 P: 519.751.1800 F: 519.751.1802 John@crownverity.com

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER Culinary Wines

SPECIALTY PAVILION 607

54 Vestiaire Street Shediac, NB E4P 1W2 P: 506.532.5558 F: 506.532.1559 joanne@culinarywines.ca www.culinarywines.ca Our liquid seasonings are fermented like wine, but instead of using grapes, we use fresh herbs and vegetables, add yeast and let nature work her magic.

Daily Bread Food Bank 191 New Toronto Street Toronto, ON M8V 2E7 P: 416.203.0050 linda@dailybread.ca

177

Dainty Foods 144 725 Broadway Street Windsor, ON N9C 0C1 P: 519.972.8888 F: 519.966.3298 jones@dainty.ca www.daintyrice.ca Rice products. Ready to eat rice products. Shelf stable meals.

Dairy Farmers of Canada 6780 Campobello Road Mississauga, ON L5N 2L8 P: 519.767.4991 F: 905.821.0585 john.leveris@dfc-plc.ca

209

Dairy Farmers of Ontario 6780 Campobello Road Mississauga, ON L5N 2L8 P: 905.817.2110 navraham@milk.org

709

CFIG MEMBER

Datalogic Mobile Inc. 433 959 Terry Street Eugene, OR 97402 P: 1.800.929.7899 F: 541.984.2737 sarah.evans@datalogic.com www.mobile.datalogic.com Datalogic Mobile is a global manufacturer of Rugged Mobile Computers. We serve warehousing, field-force automation, and retail applications with handheld, pistol grip and PDA computers.

Del Monte Canada Inc. 652 2150 Lakeshore Blvd. W. Toronto, ON M8V 1A3 P: 1.866.829.1132 F: 416.253.3208 www.delmontecanada.com Leading marketer of delicious premium and perfectly picked fruit, tomatoes and vegetables under the leading brands of Del Monte and Aylmer.

Dept. Innovation Trade & Rural Development (NL) 528 PO Box 8700 St. John’s, NL A1B 4J6 P: 709.729.1943 F: 709.729.7135 dguillemette@gov.nl.ca www.gov.nl.ca Featuring Labrador Preserves (spreads and sauces), Jumping Bean Coffee (specialty coffee and tea), Newfoundland Chocolate Company (gourmet chocolates), Hiscock’s Wedge Fries (battered potato wedges), Under the Sea Foods (mussels in shells with specialty sauces).

Digi Canada Inc.

138

87 Moyal Court Concord, ON M3C 1E4 P: 905.879.0833 Nicolae.Berbec@digicanada.ca

24

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Distribution Canada Inc. (dci)

EFFBE International Inc

3425 Harvester Road, Suite 102 Burlington, ON L7N 3N1 P: 905.681.3933 F: 905.681.0314 sharon@distributioncanada.ca www.distributioncanada.ca dci is a national organization of independent grocers that fosters collaborative selling relationships between its shareholders, manu– facturers and key stake holders in the Canadian grocery industry.

Dove Tale Collections 630 2008 Hollybrook Cres.

Gloucester, ON K1J 7Y6 P: 613.746.6698 F: 613.746.2135 dominique@dovetalecollections. com www.dovetalecollections.com Dufflet Pastries/Chocolate Signatures

1110

679

766

166 Norseman Street Toronto, ON M8Z 2R4 P: 416.536.1330 F: 416.538.2366 info@dufflet.com www.dufflet.com Showcasing fine pastries and confections from Dufflet Pastries and Chocolate Signatures.

2202 Stratus Drive Oakville, ON L6M 4W5 P: 416.824.6768 F: 905.827.0069 marty@effbeworld.com Empress Packaging Inc.

312 Alliance Road Milton, ON L9T 2V2 P: 905.875.0220 F: 905.875.4188 marks@empresspackaging.com www.empresspackaging.com Incredible quality and cost effective flexible packaging solutions. Empress Packaging produces pouches, bar wraps, sleeves, labels & cartons for all of your packaging needs.

Etalex Inc. 623 8501 Jarry East Montreal, QC H1J 1H7 P: 514.351.2000 F: 514.351.0123 amireault@etalex.net www.etalex.net Largest Canadian manufacturer of store fixtures, warehouse racking, drive-in, push-back systems, cold room shelving.

Custom made displays on request.

Fancy Pokket Corporation

Dyna-Pro Environmental 349 565 Roseberry Street Winnipeg, MB R3H 0T3 P: 204.774.5370 F: 204.774.5397 dynapro@dyna-pro.com www.dyna-pro.com Canadian company manufacturing water purification equipment for 20+ years. Our ultra-pure water dispensers feature low maintenance, many safety features and generate up to 95% profit.

819

607

1220 St George Blvd.

Moncton, NB E1E 4K7 P: 506.853.7299 F: 506.859.6857 miketimani@fancypokket.com www.fancypokket.com Manufacturer of pita bread, flatbread, bagels, pizza crust, tortilla and Panini. Introducing a new product: Barbari Italian Bread. Serving major retail and food service chains.

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

Farm Credit Canada Agribusiness and AgriFood 331 100-120 Research Lane Guelph, ON N1G 0B5 P: 519.826.2039 john.guertjens@fcc-fac.ca We finance processors, wholesalers, input providers, equipment manufacturers and dealers: businesses that enhance Canadian agribusiness and agri-food. We offer term and cash flow financing and venture capital.

Federated Insurance Company

480

3100 Bl. Le Carrefour #660 Laval, QC H7T 2K7 P: 800.361.0790 F: 450.687.6663 mauro.ditullio@federated.ca www.federated.ca Federated Insurance provides risk management solutions to clients in select industries.

Featuring industry-leading coverage like Product Recall, Transit Coverage, Computerized Equipment and Infestation Coverage.

Filbitron Systems Group 178 Torbay Road Markham, ON L3R 1G6 P: 905.477.0450 F: 905.477.5189 jclark@filbitron.com

176

Floating Leaf Fine Foods 232 Group 525, RR5, Box 30 Winnipeg, MB R2C 2Z2 P: 204.989.7696 F: 204.943.4719 info@slwr.com Bringing the highest quality of Gluten Free wild rice products to the market. We are wild rice processors, marketers, innovators servicing retail, private label, bulk, food service & export markets.

FMS Solutions

CFIG MEMBER 329

8028 Ritchie Highway Pasadena, MD 21122 P: 1.877.435.9400 F: 410.761.9237 bobg@fmssolutions.com www.fmssolutions.com Founded in 1974 to meet the accounting and payroll needs of Independent Grocers. FMS services 2200 stores in North America by providing Accounting and Payroll Outsourcing along with accounting and payroll software specifically designed for the grocery retail industry. With over 35 years of service, FMS offers a full suite of best practices, benchmarking and decision support.

Food & Consumer Products of Canada 477 100 Sheppard Ave East, Suite 600 Toronto, ON M2N 6N5 P: 416.510.8024 F: 416.510.8043 JamiN@fcpc.ca www.fcpc.ca Foodland Ontario 158 1 Stone Road West, 3rd Floor Guelph, ON N1G 4Y2 P: 519.826.3643 F: 519.826.3460 diane.oliver@ontario.ca FoodPack 2011 Inc. 171 7700 Pine Valley Dr., P.O. Box 72083 Woodbridge, ON L4L 8N8 P: 519.871.8601 F: 519.442.0642 ian@foodpack.ca

Freeman Herbs 426 4838 Lincoln Ave. Beamsville, ON L0R 1B3 P: 905.563.8890 F: 905.563.5860 freeman@freemanherbs.com www.freemanherbs.com Wholesale grower and distributor of certified organic potted herbs and vegetables, as well as naturally grown herbs. Year round production, grown without pesticides or chemicals.

Frost Insulated Panel and Door Systems 233 144 Queen Street North Hamilton, ON L8R 2V9 P: 905.335.2247 F: 905.335.8275 stuart@frostrefrigeration.com Fuji Batteries

809

300 Corporate Drive Mahwah, NJ 7430 P: 289.441.1054 paul.poirier@elite-sp.org Alkaline batteries manufactured by an organization that understands, environmental responsibility is not only about the product, but the entire life cycle from “Cradle to Grave”.

Gambles

823

240 - 165 The Queensway Toronto, ON M8Y 1H8 P: 416.259.6397 F: 416.503.3050 alanda.ferreira@goproduce.com At Gambles, we distribute only the freshest fruits and vegetables to the wholesale, retail and foodservice markets throughout Ontario.

Gay Lea Foods Cooperative Ltd.

617

5200 Orbitor Drive Mississauga, ON L4W 5B4 P: 905.283.5240 F: 905.283.5339 nladewig@gayleafoods.com Gay Lea Foods is an Ontario based, farmer-owned, dairy co-operative. We start with fresh, wholesome milk to make our best selling butter, sour cream, real whipped cream, Nordica Cottage Cheese & Ivanhoe Cheese. Feel good about serving Gay Lea to your family!

GBS Food Service Equipment 109 951 Matheson Blvd. E Mississauga, ON L4W 2R7 P: 905.897.2333 F: 905.897.2334 pdouglas@gbscooks.com www.gbscooks.com GBS offers a full line of combiovens, blast chiller/freezers, heated and refrigerated display cases, fryers, gas or electric rotisseries, on-site training and Canada-wide service/support.

GE Lighting Solutions

853

1975 Noble Road Building 338E East Cleveland, OH 44112 P: 248.420.8771 F: 216.266.2158 william.piontkowski3@ge.com General Mills Canada Corp. 245

5825 Explorer Drive Mississauga, ON L4W 5P6 P: 905.212.4860 F: 905.212.4124 gloria.cross@genmills.com Honey Nut + Rice Chex: two innovative gluten-free cereals, brought to you by General Mills.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

GFTC 767 88 McGilvray Street Guelph, ON N1G 2W1 P: 519.821.1246 F: 519.836.1281 pmedeiros@gftc.ca www.gftc.ca GFTC is a world leader in food industry solutions. We help our clients compete globally by strengthening the very foundations of their business, their products, processes and people.

Globe POS Systems Inc. 866 292 Walker Drive, Unit 8 Brampton, ON L6T 4Z1 P: 416.900.4050 F: 905.695.9101 sales@globepos.ca Globe POS Systems offers a full range of Solutions from big chains stores to small stores. The technology you need and a price you can afford.

Grocery Business Media

435

390 Queens Quay West PO Box 4085 Toronto, ON M5V 3A6 416-561-4744 info@grocerybusiness.ca Canada’s fresh exciting national grocery publication

CFIG MEMBER

GS1 Canada 576 1500 Don Mills Road, Suite 800 Toronto, ON M3B 3L1 P: 416.510.8039 F: 416.510.1916 allison.salter@gs1ca.org www.gs1ca.org GS1 Canada is a member of GS1, the world’s leading standards organization. The not-for-profit organization helps Canadian businesses of all sizes enhance their efficiency and effectiveness through supply chain process practices.

ID Foods Corporation 1800 Autoroute Laval Laval, QC H7S 2E7 P: 450.687.2680 F: 450.682.4797 ahutman@idfoods.com

Harmony Organic Dairy Products Inc.

I-Logiq Security Inc.

759

Hobart Food Equipment Group Canada 439 716 Gordon Baker Road, Suite 206-7 North York, ON M2H 3B4 P: 416.496.4310 F: 416.447.8112 Mario.Benacquista@hobart.ca Ice Green 851 Unit #6 - 4140-A Sladeview Cresc.

Mississauga, ON L5L 6A1 P: 416.717.1846 F: 416.717.1847 david@icegreen.ca

26

IDL - Instachange Displays Limited 739 230 Edward St. Aurora, ON L4G 3S8 P: 905.727.4877 F: 905.727.2686 amanda.williams@idldisplays. com 361

825

6013 Line 87 Box 41 Listowel, ON N0K1P0 P: 519.291.9733 F: 519.291.9744 robert@harmonyorganic.ca Hewitt Material Handling Inc. 425 Millway Ave. Concord, ON L4K 3V8 P: 905.669.6590 F: 416.661.1513 mrapallo@hewitt.ca

162

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

242 Chalmers St. Oakville, ON L6L 6A6 P: 1.888.960.9925 F: 1.888.960.9925 daniel@i-logiq.com We offer a variety of loss prevention services and products for the retail industry to help you protect your assets, inventory and employees.

InStore Products Limited 114 5181 Everest Drive Mississauga, ON L4W 2R2 P: 1.888.473.3629 F: 1.866.625.2235 info@instorecorp.com www.instorecorp.com Greenbox system; Bring Your Own Bag reusable bag program; shopping carts, hand baskets, and pallet guards; Total Cart Management coast to coast shopping cart maintenance.

International Dairy-Deli-Bakery Association 368 636 Science Dr. Madison, WI 53711 P: 608.310.5000 F: 608.236.6330 larendt@iddba.org Annual seminar and expo (1500 booths and excellent seminars), dairy, deli, bakery, and cheese trends, scholarships, food safety reimbursement, e-learning, podcasts and much more.

Ishida Canada Inc. 509 #8 - 1585 Cliveden Avenue Delta, BC V3M 6M1 P: 604.517.1556 F: 604.517.1550 mike@ishidacanada.ca www.ishidacanada.com It is Ishida’s primary goal to make life more convenient for our customers through our weighing technology and our Customers First policy.

Islandway Sorbet Canada Inc.

268

505 Highway 7 East, Suite 322 Markham, ON L3T 7T1 P: 905.886.0111 F: 905.886.1888 maury@thesorbet.com The Ultimate Frozen Dessert has arrived! Treat your customers to a “shell shockingly good” refreshing creamy fruit sorbet, which comes in its own natural fruit shell! The real natural half shells of Pineapples, Lemons, Coconuts, Apples and Oranges have been cored out, leaving just the shell; then filled with great tasting, refreshing, low fat, creamy, natural fruit flavored frozen Sorbet.

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER Ital Pasta

SPECIALTY PAVILION 273

JFAZ Corporation

CFIG MEMBER 844

116 Nuggett Court Brampton, ON L6T 5A9 P: 905.792.9928 F: 905.792.2381 gmcgrath@italpasta.com www.italpasta.com Domestic pasta manufacturer, imported products from Italy, tomatoes, sauces, beverages, cookies, crackers and imported pasta from Italy. Seasonal offerings imported from Italy.

1100 Central Parkway West, Unit 16, Suite 100 Mississauga, ON L5C 4E5 P: 905.276.4449 F: 905.276.4472 jeeba.siddiqi@jfazcorp.com Alokozay Tea produces Premium Quality packaged teas including tea bags and loose tea. We offer an assortment of Black, Green, Herbal and flavoured tea products.

Italian Home Bakery 271 Attwell Drive Toronto, ON M9W 5B9 P: 416.674.4555 vincec@ihbakery.com

Ketchum Manufacturing Inc. 347 1245 California Avenue Brockville, ON K6V 7N5 P: 613.342.8455 F: 613.342.7550 jasonb@ketchum.ca Canadian owned and operated manufatcurer of point of sale display signage and related materials. Products incude shelf talkers, case dividers, price tags, and aisle signage.

668

J & J Display Sales Inc. 335 2455 Meadowvale Blvd.

Mississauga, ON L5N 5S2 P: 905.814.5252 F: 905.814.8147 graphics@jjdisplaysales.com

Kraft Canada Inc.

123

95 Moatfield Drive Don Mills, ON M3B 3L6 P: 416.441.5874 F: 416.441.5013 bsekand@kraft.com At Kraft Foods delicious is our difference! We are committed to collaborative partnerships with our customers and retailers industry wide and our brands enjoy consumer loyalty, trust and satisfaction worldwide. Please visit our booth to learn about Kraft’s exciting 2011/2012 product innovation, the latest in powerful merchandising materials and impactful consumer media advertising.

Krinos Foods Canada Ltd 251 Doney Crescent Vaughan, ON L4K 1P6 P: 905.669.4414 marcb@krinos.ca

731

Kruger Products L.P.

651

1900 Minnesota Court Mississauga, ON L5N 5R5 P: 905.812.6900 F: 905.812.6910 steve.turner@krugerproducts.ca www.krugerproducts.ca Kruger Products L.P. is a leading Canadian manufacturer and distributor of tissue and paper towel products for consumer, in-home use and commercial away-from-home use.

L. H. Gray & Son Limited 119 RR #7 Strathroy Strathroy, ON N7G 3H8 P: 519.245.0480 rmooradian@grayridge.com www.grayridge.com Marketing regular and specialty eggs, liquid egg products under Gray Ridge Egg Farms and Gold Egg.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

L.B. Maple Treat Inc. 434 #8 - 5608 Goring St. Burnaby, BC V5B 3A3 P: 604.731.4422 F: 604.731.4413 gloriad@lbmapletreat.com We supply and produce 100% pure maple syrup in both regular and certified QAI in all grades.

We have other maple products to compliment our line and supply many grocery, big box and drug trades as well as independents. Our head office is in Granby, QC with an additional western regional office in Burnaby, BC. La Panzanella LLC 729 18300 Cascade Avenue South Tukwila, WA 98188 P: 206.903.0500 F: 206.903.0698 sales@lapanzanella.com Seattle-based La Panzanella Italian Bakery manufactures gourmet rustic flatbreads and artisan crackers. Their handcrafted all-natural crisp Croccantini and Fieri are Certified Kosher parve. Available in different flavors and package sizes for retail and foodservice.

La Rocca Creative Cakes

234

45 Via Renzo Drive Richmond Hill, ON L4S 0B4 P: 905.787.2106 F: 905.884.7977 dave@laroccacakes.com La Rocca is one of the most reputable dessert suppliers in North America, providing a wide assortment of desserts to major retailers, restaurants and cafes.

28

CFIG MEMBER

Lewis Mountain Fresh Farm 607

Maple Leaf Consumer Foods 459

5801 Route 880 Lewis Mountain, NB E4J 3A4 P: 506.372.9928 F: 506.372.4503 sauerkraut@lewismountain.ca www.lewismountain.ca Family business that produces freshly made, all natural Sauerkraut.

6897 Financial Drive Mississauga, ON L5N 0A8 P: 905.285.5000 F: 905.285.3200 eric.bond@mapleleaf.com www.mapleleaf.com Maple Leaf Foods is Canada’s leading fresh and prepared food manufacturer under the Maple Leaf, Schneider’s, Prime and Olivieri brands.

Little Thai

359

6782 - 178A Street Surrey, BC V3S 9E1 P: 604.825.4100 F: 604.777.0007 erahal@shaw.ca Health Check approved, HALAL certified, no preservatives, zero transfat, ready in two minutes. Fully cooked red, green, yellow chicken with rice, store with dry goods.

Lumsden Brothers Wholesale 859 6355 Viscount Road Mississauga, ON L4T 1W2 P: 905.671.5190 F: 905.671.5135 Lumsden Brothers is a full-service food distributor, servicing independent grocery retailers in the Ontario market. Programs include Independent Foodtown, Independent Food Market, and Kwik-Way Convenience.

Malt-O-Meal Company

648

117 Taylorwood Bolton, ON L7E 1H8 P: 905.533.0100 F: 612.524.2225 rod_sinclair@malt-o-meal.com www.malt-o-meal.com Introducing Sally’s Cereals, the perfect combination of great tasting ingredients, environmentally friendly packaging, and exceptional value.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Marvin Candy & Displays

811

3627 Cochrane St Whitby, ON L1R 2T2 P: 905.665.5686 F: 905.665.5687 vince@marvincandy.com Sample caramel cob: a soft and chewy popcorn shaped like a corn cob! Its delicious taste and unique, convenient packaging make it popular for all ages.

McCain Foods Canada

223

7100 Jean-Talon Est, Suite 400 Anjou, QC M9W 6L2 P: 514.352.6302 F: 514.352.4446 dsmichau@mccain.ca Visit us to find out more about Ultra Thin Pizzas, Harvest Splendour Vegetable Medleys and great new Asian offerings!

McCain, It’s All Good!

Metro Compactor Service Inc.

1120

40 Bethridge Road Rexdale, ON M9W 1N1 P: 416.743.8484 F: 416.740.8687 service@metrocompactor.com www.metrocompactor.com Metro Compactor Service Inc. is Canada’s leading expert in waste and recycling equipment. No matter what your waste management equipment needs, we provide industry solutions.

Mixology Canada Inc.

675

45 Armthorpe Rd. Brampton, ON L6T 5M9 P: 905.793.9100 F: 905.793.9953 hr@mixology.net Mr. Kooks Inc. 723 10428 Vintage Dr. Keller, TX 76244 P: 817.965.6421 F: 337.868.0505 anish.patel@mrkooks.com www.mrkooks.com Authentic, natural, shelf-stable, ethnic Indian products made in USA with exotic Indian spices.

We work nationally with retailers like Safeway, Kroger, Supervalu, Whole Foods and Walmart.

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

National Importers Inc. 559 120-13100 Mitchell Road Richmond, BC V6V 1M8 P: 604.324.1551 F: 604.324.1553 veronikakononova@nationalimporters.com www.nationalimporters.com One of North America’s pre-eminent specialty food products and services marketing organizations, National Importers provides innovative marketing and distri– bution solutions, as well as expert brand, trade and logistics ma– nagement to many of the world’s finest specialty food producers.

Natural Resources Canada 169 580 Booth St., 18th Floor Ottawa, ON K1A 0E4 P: 613.947.4556 F: 613.947.1208 Genevieve.Thachik@NRCanRNCan.gc.ca Nature’s Mix

815

488 Hidden Creek Drive Kitchener, ON N2N 3M1 P: 226.808.2800 F: 877.234.5789 naturesmix@rogers.com www.naturesmix.ca Premium granola products with no sugar, salt or preservatives added. Sweetened with maple syrup or honey.

Nature’s Path Foods Inc.

9100 Van Horne Way Richmond, BC V6X 1W3 P: 604.248.8784 F: 604.248.8763 lstasiuk@naturespath.com

831

Neelands Refrigeration

CFIG MEMBER 216

1252 Northside Road Burlington, ON L7M 1H6 P: 905.332.4555 F: 905.332.7090 noel@neelands.com Nestlé Canada Inc.

237

25 Sheppard Avenue West Toronto, ON M2N 6S8 P: 416.218.2715 F: 416.218.2700 lorrayne.pereira@ca.nestle.com Nestlé provides Canadians with the best-tasting, most nutritious food and beverages for every occasion, from morning to night.

Neway Design Inc

817

18 Crown Streel Drive # 104 Markham, ON L3R 9X8 P: 416.805.0890 teresa@newaydesign.com Supplier for printing material for packaging and specializing in bags such as eco friendly grocery tote, coolers, wine bags, shopping cart bags, etc.

Next Ecommerce Inc

348

125-720 King Street West, Unit 436 Toronto, ON M5V 3S5 P: 1.888.228.0218 stso@nextecom.com www.nextecom.com Complete ecommerce management systems and services designed to help grocery retailers market, sell and deliver grocery items online.

Nimbus Water System Inc.

118

928 Wilson Avenue Toronto, ON M3K 1E7 P: 1.800.508.7125 F: 416.398.2267 peter@nimbuswatersystems.com Nimbus offers departmental water treatment equipment and water dispensers including bottles, caps and accessories.

Full service and installation company offering turn key solutions including profit share.

Norstad Products Inc. #2-5771 Production Way Langley, BC V3A 4N5 P: 604.533.7181 F: 604.533.5201 ken@norstad.com

429

North Taste Flavourings Inc. All Natural Seafood 607

71 Route 320 Anse-Bleue, NB E8N 2B7 P: 506.732.0010 F: 506.732.0010 joel.albert@northtaste.ca www.northtaste.com Frozen, concentrated, all-natural seafood flavourings that can be used in soups, dips, spreads and sauces.

Northumberland Co-op

607

256 Lawlor Lane Miramichi, NB E1V 3M3 P: 506.627.7735 F: 506.622.1765 paul.chiasson@northumberlanddairy.ca www.northumberlanddairy.ca Max cranberry juice and Max Blue, Apple Cranberry juice.

N’Take Inc.

150

10533 - 170th Street Edmonton, AB T5P 4W2 P: 1.866.594.2247 F: 1.866.824.8059 contactus@ntake.com www.ntake.com N’Take is the leading manufacturer and supplier of reusable grocery, gift and shopping bags in North America. N’Take reusable bags offer consumers and retailers an inexpensive and convenient alternative to disposable plastic and paper shopping bags.

Nu Start Marketing 745 2931 - 152 A Street Surrey, BC V4P 3K4 P: 604.531.5790 F: 604.531.5706 don@nustartmarketing.com www.nustartmarketing.com NuStart Marketing Ltd. is a brand management company serving the supermarket and natural food markets, working with distributors across Canada.

Representing products across various categories - Patel’s Indian Cuisine, Udi’s Gluten Free Foods, Partner’s Crackers, Coyote Pancake Mix, Beaver/Inglehoffer Mustards, Terra Nostra Organic Chocolates, Vegenaise, Nutorious Nut Confections, Stubb’s BBQ and Soyatoo!

Nutreco Canada Inc.

1116

150 Research Lane Guelph, ON N1G 4T2 P: 519.652.3019 chris.ciesielka@nutreco.ca Nutreco Canada Inc. is a wholly owned subsidiary of Nutreco N.V., a Global leader in Animal Nutrition. We offer a wide range of dry pet products that meet the needs of all markets, from commercial to specialized.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER Old Dutch Foods Ltd

SPECIALTY PAVILION 236

100 Bentall Street Winnipeg, MB R2X 2Y5 P: 204.632.0249 F: 204.632.7016 www.olddutchfoods.com Old Dutch Foods Ltd. is a national snack food company, manufacturing and distributing a full assortment of your favourite Old Dutch and Humpty Dumpty snacks.

Olympic Dairy Products Inc.

CFIG MEMBER 828

7178 Vantage Way Delta, BC V4G 1K7 P: 1.888.488.8848 F: 604.952.7070 info@olympicdairy.com www.olympicdairy.com Olympic Dairy promotes health and wellness by producing the highest quality of natural and organic dairy products for our customers.

Ontario Fruit & Vegetable Growers’ Association 649 355 Elmira Road N, Unit 105 Guelph, ON N1K 1S5 P: 519.763.6160 F: 519.763.6604 arobertson@ofvga.org The Ontario Fruit and Vegetable Growers’ Association (OFVGA) is the umbrella organization for 28 commodity-based farm associations in the province. The OFVGA serves as the official representative for the province’s fruit and vegetable sector to national and international bodies.

Ontario Meat & Poultry Pavilion 369 7660 Mill Road, RR 4 Guelph, ON N1H 6J1 P: 519.763.4558 F: 519.763.4164 info@ontariomeatproducts.ca www.ontariomeatproducts.ca Showcasing Ontario commodities and processors that produce premium authentic Ontario Meat and Poultry products, including the artisan-style, award-winning products of Ontario’s Heritage Meat.

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

Ontario Ministry of Agriculture, Food & Rural Affairs 160 1 Stone Road West, 3rd Flr. Guelph, ON N1G 4Y2 P: 519.826.4445 F: 519.826.4333 foodinvest@ontario.ca www.ontario.ca/foodbusiness Knowledge, connections and resources for your business.

Ozery’s Pita Break 412 11 Director Court Vaughan, ON L4L 4S5 P: 905.265.1143 F: 905.265.1352 mail@pitabreak.com www.pitabreak.com We believe that good bread makes people happy. Our products are all-natural, and we’re continuously dreaming up new ways to make our bread more delicious.

P. Ravensbergen & Sons Ltd. 518 2873 South Grimsby Rd 10, R.R.1 Smithville, ON L0R 2A0 P: 905.957.3520 F: 905.957.1990 admin@ravensbergen.com Pan-Oston Ltd.

317

660 Neal Drive, P.O. Box 267 Peterborough, ON K9J 6Y8 P: 705.748.4811 F: 705.748.9213 www.panoston.ca Checkouts and custom cabinets.

Parmalat Canada Inc.

423

405 The West Mall, 10th Floor Etobicoke, ON M9C 5J1 P: 416.620.3029 F: 416.620.3546 james_cryer@parmalat.ca

Parmigiana Fine Foods Company Inc.

CFIG MEMBER 1106

120 Lookout Point Crt. Vaughan, ON L4H 1T9 P: 416.277.6367 patricia@parmigianafinefoods. com www.parmigianafinefoods.com Restauranters bottling our own in-house sugo pasta sauce and super-hot pepper spread.

Customer reactions - phenomenal. Unlike anything you’ve had.

Ready to serve food products, authentic Italian tradition. Come have a taste!

Pepsico Canada

159

5205 Satellite Drive Mississauga, ON L4W 5J7 P: 905.212.7377 www.pepsico.ca From beverages to foods and snacks, Pepsico offers consumers a broad range of product choices from simple treats to healthful offerings. pickOntario

516

45 Speedvale Ave. E., Unit 7 Guelph, ON N1H 1J2 P: 1.800.698.0113 F: 1.519.836.7529 info@pickontario.ca www.pickontario.ca pickOntario is a marketing campaign developed by Flowers Canada (Ontario) Inc. to raise awareness, interest and demand for cut flowers and potted plants grown in Ontario’s 250 floriculture greenhouses.

Pick Ontario / Flowers Canada (Ontario) Inc 417 45 Speedvale Ave. E., Unit 7 Guelph, ON N1H 1J2 P: 1.800.698.0113 F: 1.519.836.7539 fprins@talkwireless.ca PLS Insoles Inc

1114

632 Armstrong Blvd.

Milton, ON L9T 6G8 P: 1.888.270.5554 F: 905.876.0880 lshabaga@cogeco.ca Glycerin filled massaging insoles.

Industrial grade insole designed to absorb shock to the knees, hips and low back and to massage the feet to increase circulation in the feet and legs.

The insoles are machine washable and have a one year unconditional warranty.

Excellent for anyone who works on their feet!

Procter & Gamble

323

4711 Yonge Street Toronto, ON M5W 1C5 P: 416.730.4213 lukacova.e@pg.com Promolux + Econofrost 631 P.O. Box 40 Shawnigan Lake, BC V0R 2W0 P: 250.743.1222 F: 250.743.1221 trevor@mgvinc.com Promolux lamps for hot or cold display cases of perishable foods and Econofrost heat reflective night covers for saving energy in refrigerated display cases.

Province of New Brunswick 607 P.O. Box 6000 Fredericton, NB E3B 5H1 P: 506.444.2440 F: 506.453.3783 louise.melanson@gnb.ca www.gnb.ca Trade assistance for various food and seafood products throughout the province of New Brunswick.

Redbud Supply Inc. 664 1345 Fiddlers Green Rd. Ancaster, ON L9G 3L1 P: 905.304.7958 F: 905.304.8285 edejong@redbudsupply.com Regal Beloit Canada

471

320 Superior Blvd Mississauga, ON L5T 2N7 P: 905.364.4115 F: 905.670.8971 jip@leeson.ca Rosa Flora Ltd. 717 Diltz Rd. Dunnville, ON N1A 2W2 P: 905.774.0616 F: 905.774.0636 KTilstra@rosaflora.com Rotobale Compaction Solutions Inc.

419

332

7232 Arthur Rd. #5 Kenilworth, ON N0G 2E0 P: 519.323.3673 F: 519.323.3816 steve@rotobalecompaction.ca www.rotobalecompaction.ca Rotobale Compactions Solutions is a Canadian manufacturer of waste and recycling compaction equipment including balers. Our service is turnkey; designing, manufacturing, and installing compactors across Canada.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

RTS Retail 133 1027 Industrial Place, P.O. Box 179 St. Clements, ON N0B 2M0 P: 519.699.0022 F: 519.699.0027 dnorley@rtscompaniesinc.com www.rtsretail.ca RTS Retail is a North American manufacturer of kiddie carts, cart corrals, sanitation stations, mobility carts, POP displays and custom store fixtures. New green products!

Shur-Gain

S.V. La Costa Enterprise Inc 372

Smucker Foods of Canada Corp.

391 Hanlan Rd., Unit 3 & 4 Vaughan, ON L4L 3T1 P: 905.264.5115 F: 905.264.0559 lacosta@bellnet.ca Saputo Dairy Products Canada

309

101 Royal Group Cres.

Vaughan, ON L4H 1X9 P: 905.264.7600 F: 905.266.8842 jasmine.stevenson@saputo.com www.saputo.com Manufacturer and distributor of fluid and cultured dairy products, cheeses, butter, juices, drinks and bakery items.

Shafer-Haggart Ltd. 249 2000 Argentia Road, Plaza One Suite 220 Mississauga, ON L5N 1P7 P: 905.826.3211 F: 905.826.3374 gdoucette@shafer-haggart.com www.shafer-haggart.com Shafer-Haggart specializes in branded and private label packaged goods to food service, retail and industrial accounts.

National sales and distribution network.

32

CFIG MEMBER 1118

600 James Street St. Mary’s, ON N4X 1C7 P: 519.652.3019 F: 519.349.2159 chris.ciesielka@nutreco.ca Sir Solutions 751 3565 Jarry East, suite 650 Montreal, QC H1Z 4K6 P: 514.593.4760 F: 514.593.4810 gbeauchamp@sirsolutions.com

545

80 Whitehall Drive Markham, ON L3R 0P3 P: 905.940.9600 F: 905.940.5979 matt.champagne@jmsmucker.com www.smuckers.ca Smucker Foods of Canada Corp.

Features brands including: Smucker’s jam and spreads, Bick’s pickles, Robin Hood & Five Roses flour, Europe’s Best frozen foods, Carnation and Folgers coffee.

Come sample our new products for 2011!

SodaStream Canada 120-1821 Wellington Ave Winnipeg, MB R3H 0G4 P: 204.415.0755 F: 1.877.766.5572 philip@myecostream.com

723

Spartan Foods of America Inc. 139 1035 Blockouse Rd. Maryville, TN 37803 P: 813.765.9809 F: 864.595.6279 vernon.gay@spartanfoods.net

286

80 Whitehall Drive Markham, ON L3R 0P3 P: 905.940.9600 F: 905.940.5979 matt.champagne@jmsmucker.com www.smuckers.ca Smucker Foods of Canada Corp.

Southern United Sates Trade Assn (SUSTA) 701 Poydras St. Suite 3725 New Orleans, LA 70139 P: 504.568.5986 F: 504.568.6010 bernadette@susta.org

845

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Summer Fresh Salads 544 181 Sharer Road Woodbridge, ON L4L 8Z3 P: 905.856.8816 F: 905.856.9298 adimitrov@summerfresh.com Sun-Rype Products Ltd.

1165 Ethel Street Kelowna, BC V1Y 2W4 P: 250.860.7973 F: 250.762.3611 lking@sunrype.com www.sunrype.com SunRype 100% fruit juices and snacks. Real fruit goodness from the heart of the Okanagan Valley.

Taste the sun.

Temple Lifestyle

SteerSelect Sales

327

7370 Bramalea Rd. Unit 36 Mississauga, ON L5S 1N6 P: 905.670.9870 F: 905.670.0163 info@steerselect.com www.steerselect.com SteerSelect® made from only one ingredient - 100% pure beef liver, grain-free treat for all size dogs. No preservatives, no additives, pure, natural, government inspected.

STM 415 1055 Middlegate Road, Unit 1 Mississauga, ON L4Y 3Y4 P: 905.814.5577 F: 905.814.1002 richard@shelftalkers.com www.shelftalkers.com STM is a leading supplier of POS, Display and Merchandising products. STM’s dedicated employees ensure first-rate customer service, expert quality and an outstanding product delivered at a very competitive price.

728

821

9600 Rue Meilleur, Suite 932 Montreal, QC H2N 2E3 P: 514.382.3805 F: 514.382.5379 mark@templelifestyle.com www.templelifestyle.com Temple Lifestyle Inc. is a Canadian importer/distributor, exclusively providing leading beverage brands FRS Healthy Performance and Beyond Coconut Water, as well as KOR reusable water bottles, to retailers from coast to coast across Canada.

TFB & Associates Ltd. 660 600 Alden Road, Suite 102 Markham, ON L3R 0E7 P: 905.940.0889 F: 905.940.0913 matt.riddell@tfb.ca

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER

SPECIALTY PAVILION

The CG & B Group 680 120 South Town Centre Blvd.

Markham, ON L6G 1C3 P: 905.305.5953 F: 905.948.2710 allison.posen@cgbgroup.com www.cgbgroup.com We are a full service insurance brokerage that will design a comprehensive insurance program to meet your business and personal needs.

The Denbar Food Group

780

P.O. Box 386 Colborne, ON K0K 1S0 P: 905.349.2803 F: 905.349.9910 twest@brittanyacres.com The Denbar Food Group is dedicated to creating unique high quality products that you will be proud to serve your family.

The Floral Express

CFIG MEMBER 1104

465495 Curries Rd Woodstock, ON N4S 7V8 P: 519.424.9689 F: 519.424.3462 www.thefloralexpress.com The Floral Express is a wholesale company that provides “vaseready” designed bouquets.

These European handtieds are hand-designed, with flowers twisted together, promoting longer vase life.

The Retail Merchants Association

10 Milner Businees Court, Suite 401 Scarborough, ON M1B 3C6 P: 416.293.2100 F: 416.293.2103 rmoyal@rmacanada.com

473

The Stonemill Bakehouse Ltd. 569 426 Nugget Avenue Scarborough, ON M1S 4A4 P: 416.757.5767 F: 416.757.5131 bob.creasy@stonemillbakehouse. com Family operated with over 100 years artisan baking, heritage Award winning, health and well-being breads. Our DNA is our organic rye sourdough.

Stonemill Bakehouse - treat your body better.

ThreeWorks Inc. 182 259 Niagara St. Toronto, ON M6J 2L7 P: 416.603.3343 F: 416.603.3353 michael@threeworks.ca www.threeworks.ca ThreeWorks Inc. is a turn-key sales and creative services organization in the consumer packaged goods industry, offering domestic and imported brands access to all channels of distribution in the Canadian market.

Ti-Foods (a Thai Indochine Trading Inc. Company) 363 50 Travail Road Markham, ON L3S 3J1 P: 416.292.2228 F: 416.291.8800 teri.p@thaiindochine.com Ti-Foods is a wholesale company that specializes in providing the highest quality of frozen and dry Asian foods to the marketplace.

Timothy’s Coffee of the World Inc.

146

400 Steeprock Drive Toronto, ON M3J 2X1 P: 514.593.7711 F: 416.638.7670 Catherine.Guindon@gmcr.com Tootsi Impex Inc. 408 6995 Jeanne-Mance Montreal, ON H3N 1W5 P: 514.381.9790 F: 514.387.9314 fshayesteh@tootsiimpex.com

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

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EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY COMPANY NAME FIRST TIMER Toronto Public Health

SPECIALTY PAVILION 353

277 Victoria Street, Suite 203 Toronto, ON M5B 1W2 P: 416.338.8135 F: 416.338.7096 abirenba@toronto.ca Touche Bakery 658 384 B Neptune Cres London, ON N6M 1A1 P: 519.455.0044 F: 519.455.5843 aswartz@touchebakery.com www.touchebakery.com Biscotti, cookies, meringues, cakes, frozen batter and dough produced in a HACCP facility.

Kosher, totally peanut, treenut and sesame free.

Transparent Packaging Inc

684

3380 South Service Road Burlington, ON L7N 3J5 P: 905.632.8722 F: 905.632.1458 davet@tpackaging.com Tree of Life Canada

744

6030 Freemont Blvd.

Mississauga, ON L5R 3X4 P: 905.507.6161 F: 905.507.2727 www.treeoflife.com As the nation’s leading distributor of natural, organic, specialty, ethnic and gourmet cheese food products, Tree of Life has helped Canadians to “Live well!”

Tree of Life Canada

749

6030 Freemont Blvd., Mississauga, ON L5R 3X4 P: 905.507.6161 F: 905.507.2727 www.treeoflife.com As the nation’s leading distributor of natural, organic, specialty, ethnic and gourmet cheese food products, Tree of Life has helped Canadians to “Live well!”

Tri-V Pet Foods Ltd 46152 - Fifth Avenue Chilliwack, BC V2P 1M9 P: 604 792 4914 F: 604 792 4273 cliffj@trivpetfoods.com

370

Turnstile Security Systems 126 40 Erin Park Drive Erin, ON N0B 1T0 P: 519.833.9494 F: 519.833.9495 sales@turnstilesecurity.com Entrance technology including sensor release gates and automatic opening gates. Intel Access with crawl detection.

TW Garner Food Company 725 4045 Indiana Avenue Winston-Salem, WC 27105 P: 727.403.0393 F: 727.796.7981 hblaine@twgarner.com www.texaspete.com Texas Pete hot sauces, condiments and specialty sauces, Green Montain Gringo salsas and tortilla strips.

UNFI Canada Inc. 8755 Keele Street Concord, ON L4K 2N1 P: 905.738.4204 F: 1.800.229.2083 infocanada@unfi.com

34

CFIG MEMBER

716

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Unico Inc.

345

8000 Keele Street Concord, ON L4K 2A4 P: 905.669.9633 F: 609.669.3585 svizza@unico.ca Unilever Canada

537

25 Centurian Drive, Suite 101 Markham, ON L3R 5N8 P: 1.800.334.3560 F: 905.948.5070 www.unilever.ca We meet every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Vineland Research & Innovation Centre Inc.

259

1425 Queensway Etobicoke, ON M8Z 1T3 P: 416.252.7323 F: 416.252.5159 joneill@westonbakeries.com www.weston.ca Weston Bakeries Limited / Ready Bake Foods Inc. is a major supplier of fresh and frozen baked products across Canada and the US, servicing both food service and retail businesses. Weston Bakeries Limited is the proud maker of such brands as Wonder™, D’Italiano™ and Gadoua™.

GIC 2011

1:00 PM

100 %

112

4890 Victoria Ave. N, Box 4000 Vineland Station, ON L0R 2E0 P: 905.562.0320 F: 905.562.0084 kathryn.goodish@vinelandresearch.com www.vinelandresearch.com Vineland Research and Innovation Centre is an independent, not-for-profit organization that was created to be a world-class centre for horticultural science and innovation.

Western Grocer Magazine 1740 Wellington Ave. Winnipeg, MB R2X 1R3 P: 204.954.2085 F: 204.954.2057 robin@mercury.mb.ca

Weston Bakeries Limited / Ready Bake Foods Inc.

670

GROCERY INNOVATIONS CANADA TORONTO CONGRESS CENTRE OCT 24 & 25

DON’T FORGET TO CHECK-OUT THE ALL-NEW GIC 2011 MOBILE APP! ACCESSIBLE FROM ANY MOBILE DEVICE

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY PRODUCT CATEGORY Advertising/ Media/ Marketing Programs Agriculture & Agri-Food Canada Bizerba Canada Inc. Grocery Business Neway Design Inc. pickOntario Province of New Brunswick STM Automation Systems CIS Group I-Logiq Security Inc. Next Ecommerce Inc. Bags Instore Products Limited N’Take Inc. Neway Design Inc. Baked Goods: Fresh/ Frozen/ Refrigerated Austrian Consulate General, Commercial Section Bubbie’s Biscotti Canada Bread Company Limited Dufflet Pastries/ Chocolate Signatures Fancy Pokket Corporation La Rocca Creative Cakes NuStart Marketing Ltd. Saputo Dairy Products Canada The Stonemill Bakehouse Ltd. Touche Bakery Inc. Weston Bakeries Limited/ Ready Bake Foods Inc. Bar Coding Equipment/ Systems CIS Group Datalogic Mobile, Inc. Beauty & Personal Care PLS Insoles Inc. Unilever Canada Beverages Advantage Sales and Marketing Canada™ Agropur Cooperative Cintron Beverage Group Dyna-Pro Environmental Ital Pasta JFAZ Corporation Kraft Canada Inc. Pepsico Canada Saputo Dairy Products Canada Temple Lifestyle Inc. ThreeWorks Inc.

Carts Cari-All Products Inc. / Technibilt Ltd. Instore Products Limited RTS Retail Cereal CB Powell Limited General Mills Canada Corp.

Malt-O-Meal Company Nature’s Mix Checkout Equipment Turnstile Security Coffee & Tea Acosta Sales & Marketing Dept. Innovation, Trade and Rural Development (NL) JFAZ Corporation National Importers Inc. Smucker Foods of Canada Corp.

Condiments & Relishes Lewis Mountain Fresh Farm Parmigiana Fine Foods Company Inc. TW Garner Food Company Confectionery Dufflet Pastries/ Chocolate Signatures Kraft Canada Inc. Marvin Candy & Displays Consulting Services FMS Solutions GFTC Next Ecommerce Inc. Dairy & Eggs Agropur Cooperative Austrian Consulate General, Commercial Section Gay-Lea Foods Co-operative Ltd. L.H. Gray & Son Ltd. Lumsden Brothers Wholesale Olympic Dairy Products Saputo Dairy Products Canada Display Cases Anthony Arneg Canada Inc. GBS Food Service Equipment Promolux + Econofrost

Financial Services Farm Credit Canada Agribusiness and AgriFood Federated Insurance Company FMS Solutions The CG&B Group Fixtures: Store Brascon Stainless Steel Fabricators Brencar Cari-All Products Inc. / Technibilt Ltd. Etalex RTS Retail Food Preparation Equipment Bizerba Canada Inc. GBS Food Service Equipment Food Safety and Sanitation Nimbus Water Systems Inc. Food Service Equipment GBS Food Service Equipment Ishida Canada Nimbus Water Systems Inc. Foods: Baby Nestlé Canada Foods: Canned Advantage Sales and Marketing Canada™ CB Powell Limited ConAgra Foods Dainty Foods Del Monte Canada Inc. Shafer-Haggard Ltd. Foods: Deli Bergerie aux 4 Vents Ltee.

Bonte Foods Limited Clover Leaf Cheese Lewis Mountain Fresh Farm Maple Leaf Consumer Foods Ontario Meat & Poultry Pavilion Foods: Dry Concord National Crossmark Canada Inc. Ital Pasta Little Thai Lumsden Brothers Wholesale Ti-Foods (a Thai Indochine Trading Inc. Company)

Foods: Ethnic Bonte Foods Limited Concord National Crossmark Canada Inc. Dove Tale Collections Fancy Pokket Corporation Ital Pasta Little Thai Mr. Kooks Inc. National Importers Inc. NuStart Marketing Ltd. Ti-Foods (a Thai Indochine Trading Inc. Company) Tree of Life Canada Foods: Frozen Acosta Sales & Marketing Aqua Star Canada Corp.

ConAgra Foods Dept. Innovation, Trade and Rural Development (NL) General Mills Canada Corp.

Islandway Sorbet Canada Lumsden Brothers Wholesale McCain Foods Canada Nestlé Canada North Taste Flavourings Inc. The Denbar Food Group Ti-Foods (a Thai Indochine Trading Inc. Company) Unilever Canada Foods: Health Crossmark Canada Inc. Culinary Wines Nature’s Mix Northumberland Co-op Pepsico Canada Vineland Research and Innovation Centre Foods: Kosher Bubbie’s Biscotti Fancy Pokket Corporation Floating Leaf Fine Foods La Panzanella LB Maple Treat Corp.

Touche Bakery Inc.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

35

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY PRODUCT CATEGORY Foods: Natural/ Organic Dove Tale Collections Floating Leaf Fine Foods Freeman Herbs L.H. Gray & Son Ltd. La Panzanella LB Maple Treat Corp.

Mr. Kooks Inc. Nature’s Mix NuStart Marketing Ltd. Olympic Dairy Products Temple Lifestyle Inc. The Stonemill Bakehouse Ltd. Tree of Life Canada TW Garner Food Company Foods: Prepared Acosta Sales & Marketing Gambles Nestlé Canada Smucker Foods of Canada Corp.

The Denbar Food Group Foods: Snack ConAgra Foods Del Monte Canada Inc. General Mills Canada Corp.

Islandway Sorbet Canada Kraft Canada Inc. Marvin Candy & Displays Old Dutch Foods Ltd. Pepsico Canada Sun-Rype Products Ltd. ThreeWorks Inc. Touche Bakery Inc. Foods: Specialty Bergerie aux 4 Vents Ltee.

Bonte Foods Limited Bubbie’s Biscotti Culinary Wines Dainty Foods Dove Tale Collections Dufflet Pastries/ Chocolate Signatures La Panzanella Marvin Candy & Displays Mr. Kooks Inc. National Importers Inc. North Taste Flavourings Inc. Ontario Meat & Poultry Pavilion Parmigiana Fine Foods Company Inc. The Denbar Food Group Tree of Life Canada

36

Foods: Spreads Dept. Innovation, Trade and Rural Development (NL) LB Maple Treat Corp.

Parmigiana Fine Foods Company Inc. Smucker Foods of Canada Corp.

Unilever Canada Fruit Gambles Ontario Fruit & Vegetables Growers’ Association Shafer-Haggard Ltd. Vineland Research and Innovation Centre Herbal Teas JFAZ Corporation Household Products, Cleaners & Supplies Advantage Sales and Marketing Canada™ Allstar Products Group CB Powell Limited Fuji Batteries ThreeWorks Inc. Housewares Allstar Products Group Juices Austrian Consulate General, Commercial Section Northumberland Co-op Sun-Rype Products Ltd. Labeling & Pricing Equipment Bizerba Canada Inc. Ketchum Manufacturing Inc. Lighting Anthony Promolux + Econofrost Material Handling & Backroom Equipment Cari-All Products Inc. / Technibilt Ltd. Rotobale Compaction Solutions Inc. Meal Solutions L.H. Gray & Son Ltd. Maple Leaf Consumer Foods

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

Meat Processing Maple Leaf Consumer Foods Ontario Meat & Poultry Pavilion Meat: Poultry Concord National Little Thai Natural Products Gambles Lewis Mountain Fresh Farm SteerSelect Sales Temple Lifestyle Inc. Nutritional Aids The Stonemill Bakehouse Ltd. Packaging Empress Packaging Inc. Ishida Canada Neway Design Inc. Paper Products, Towels, Linens Kruger Products L.P. Pet Food & Supplies Nutreco Canada Inc. SteerSelect Sales Point of Sale Systems & Equipment CIS Group Datalogic Mobile, Inc. Globe POS Systems Inc. Ketchum Manufacturing Inc. Private Label Aqua Star Canada Corp.

Dainty Foods Floating Leaf Fine Foods SteerSelect Sales Recycling / Balers Metro Compactor Service Inc. Rotobale Compaction Solutions Inc. Refrigeration, HVAC & Freezers Anthony Promolux + Econofrost Safety & Quality Systems GFTC Seafood Aqua Star Canada Corp.

Beaver Strait Fisheries Inc. “Seabest” Shafer-Haggard Ltd.

Security Systems & Equipment Brascon Stainless Steel Fabricators I-Logiq Security Inc. Turnstile Security Selling Group Distribution Canada Inc. (dci) Signage & Graphics STM Spices & Flavourings North Taste Flavourings Inc. TW Garner Food Company Stationary Supplies Globe POS Systems Inc. Store Furnishings & Design Brascon Stainless Steel Fabricators Etalex RTS Retail Trade Association Alliance of Ontario Food Processors GS1 Canada International Dairy Deli Bakery Association Trade Publications Canadian Grocer Magazine Grocery Business Transportation APPS Transport Group Waste Management Metro Compactor Service Inc. Rotobale Compaction Solutions Inc. Warehousing APPS Transport Group Datalogic Mobile, Inc. Etalex Water Dyna-Pro Environmental Nimbus Water Systems Inc. Weighing Equipment & Supplies Globe POS Systems Inc.

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY BOOTH NUMBER 108 109 112 114 117 118 119 123 126 130 133 135 138 139 144 145 146 150 158 159 160 162 168 169 170 171 176 177 182 209 216 223 232 233 234 236 237 245 249 251 259 268 269 273 285 286 309 317

Bagcraft Papercon GBS Food Service Equipment Vineland Research & Innovation Centre Inc. InStore Products Limited Brascon Stainless Steel Fabricators Inc. Nimbus Water System Inc. L. H. Gray & Son Limited Kraft Canada Inc. Turnstile Security Systems Cari-All Products Inc./ Technibilt Ltd. RTS Retail Armstrong Milling Digi Canada Inc. Spartan Foods of America Inc. Dainty Foods Alfa Cappuccino Imports Inc. Timothy’s Coffee of the World Inc. N’Take Inc. Foodland Ontario Pepsico Canada Ontario Ministry of Agriculture, Food & Rural Affairs ID Foods Corporation Alliance of Ontario Food Processors Natural Resources Canada Cart Source Ltd. FoodPack 2011 Inc. Filbitron Systems Group Daily Bread Food Bank ThreeWorks Inc. Dairy Farmers of Canada Neelands Refrigeration McCain Foods Canada Floating Leaf Fine Foods Frost Insulated Panel and Door Systems La Rocca Creative Cakes Old Dutch Foods Ltd Nestlé Canada Inc. General Mills Canada Corp.

Shafer-Haggart Ltd. ConAgra Foods Weston Bakeries Limited / Ready Bake Foods Inc. Islandway Sorbet Canada Inc. Bush Foods PVT. LTD Ital Pasta Austria Consulate General, Commercial Section Smucker Foods of Canada Corp.

Saputo Dairy Products Canada Pan-Oston Ltd.

323 327 329 331 332 333 335 345 347 348 349 350 351 353 359 361 363 368 369 370 372 408 409 412 415 417 419 423 426 429 432 433 434 435 439 444 458 459 469 471 473 477 480 509 514 515 516 518

Procter & Gamble SteerSelect Sales FMS Solutions Farm Credit Canada Agribusiness and AgriFood Rotobale Compaction Solutions Inc. Canadian Pallet Council J & J Display Sales Inc. Unico Inc. Ketchum Manufacturing Inc. Next Ecommerce Inc Dyna-Pro Environmental Colgate-Palmolive Canada Inc. Canadian Food & Grocery Industry Guide Toronto Public Health Little Thai I-Logiq Security Inc. Ti-Foods (a Thai Indochine Trading Inc. Company) International Dairy-Deli-Bakery Association Ontario Meat & Poultry Pavilion Tri-V Pet Foods Ltd S.V. La Costa Enterprise Inc Tootsi Impex Inc. Bizerba Canada Inc. Ozery’s Pita Break STM Pick Ontario / Flowers Canada (Ontario) Inc Rosa Flora Ltd. Parmalat Canada Inc. Freeman Herbs Norstad Products Inc. Allstar Products Group Datalogic Mobile Inc. L.B. Maple Treat Inc. Grocery Business Magazine Hobart Food Equipment Group Canada Acosta Sales & Marketing Brencar Maple Leaf Consumer Foods Canada Bread Company Limited Regal Beloit Canada The Retail Merchants Association Food & Consumer Products of Canada Federated Insurance Company Ishida Canada Inc. CIS Group Advantage Sales and Marketing Canada Pick Ontario P. Ravensbergen & Sons Ltd.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

37

EVERYTHING YOU NEED • GIC SHOW GUIDE 2011 TORONTO CONGRESS CENTRE OCT. 24 & 25 • GROCERY INNOVATIONS CANADA

EXHIBITORS BY BOOTH NUMBER 523 528 529 536 537 544 545 548 549 552 559 568 569 576 607 607 607 607 607 607 607 607 617 623 629 630 631 633 639 645 648 649 651 652 658 659 660 664 667 668 670 675 679 680 684 709 716

38

Arneg Canada Inc. Dept Innovation Trade & Rural Development (NL) APPS Transport Group Clover Leaf Cheese Ltd. Unilever Canada Summer Fresh Salads Smucker Foods of Canada Corp.

Canadian Grocer Magazine Campbell Company of Canada Crown Verity Inc National Importers Inc. Aqua Star Canada Corp The Stonemill Bakehouse Ltd. GS1 Canada Bergerie aux 4 Vents Ltee Bonte Foods Limited Culinary Wines Fancy Pokket Corporation Lewis Mountain Fresh Farm North Taste Flavourings Inc. All Natural Seafood Northumberland Co-op Province of New Brunswick Gay Lea Foods Cooperative Ltd. Etalex Inc. Atlantic Stainless Fabricators Ltd. Dove Tale Collections Promolux + Econofrost Cayuga Displays Inc. Coca-Cola Refreshments Inc. Burnbrae Farms Limited Malt-O-Meal Company Ontario Fruit & Vegetable Growers´ Association Kruger Products L.P. Del Monte Canada Inc. Touche Bakery Agropur Cooperative TFB & Associates Ltd. Redbud Supply Inc. Canadian Gift Concept Corp.

Italian Home Bakery Western Grocer Magazine Mixology Canada Inc. Distribution Canada Inc. (dci) The CG & B Group Transparent Packaging Inc Dairy Farmers of Ontario UNFI Canada Inc.

GROCERY INNOVATIONS CANADA • 2011 OFFICIAL SHOW GUIDE

722 723 723 725 728 729 731 735 739 744 745 749 751 759 766 767 769 777 778 780 807 809 811 815 817 819 821 822 823 825 828 831 844 845 851 853 859 866 877 1104 1106 1110 1114 1116 1118 1120

Concord National Mr Kooks Inc. Southern United Sates Trade Assn (SUSTA) TW Garner Food Company Sun-Rype Products Ltd. La Panzanella LLC Krinos Foods Canada Ltd Anthony IDL - Instachange Displays Limited Tree of Life Canada Nu Start Marketing Tree of Life Canada Sir Solutions Hewitt Material Handling Inc. Dufflet Pastries/Chocolate Signatures GFTC Chester’s International, LLC Crossmark Canada Inc. Agriculture and Agri-Food Canada The Denbar Food Group Cintron Beverages Fuji Batteries Marvin Candy & Displays Nature’s Mix Neway Design Inc Empress Packaging Inc. Temple Lifestyle Beaver Strait Fisheries Inc. Gambles Harmony Organic Dairy Products Inc. Olympic Dairy Products Inc Nature’s Path Foods Inc. JFAZ Corporation SodaStream Canada Ice Green GE Lighting Solutions Lumsden Brothers Wholesale Globe POS Systems Inc. Bubbies Biscotti The Floral Express Parmigiana Fine Foods Company Inc. EFFBE International Inc PLS Insoles Inc Nutreco Canada Inc. Shur-Gain Metro Compactor Service Inc.

EVERYTHING YOU NEED • GIC show guide 2011 toronto congress centre oct. 24 & 25 • grocery innovations canada

5

11

12

13

14

15

16

17

18

19

20

21

______________

22

6

SERVERY 4

133

232

135

234

137

236

139

144

145

233

332

158

Service Desks

417

516

419

518

423

428

429

331

430

431

333

523

528

435

716

722

529

628

629

531

630

631

THE COURTYARD

EXIT

EXIT

DRIVE-IN DOOR

Conference Sessions * Monday, October 24 Grocery Innovations Canada Dinner Party featuring The Fab Four * Tuesday, October 25 49th Annual Canadian Independent Grocer of the Year Awards

249

348

444

251

350

349

823

824

825

729

828

731 832

545

548

549

EXIT

ENTRANCE / EXIT

EXIT

839

844

845

648

649

749

848

849

552

651

751

259

359

363

169

268

170

171

270

173

272

174

175

274

176

177

276

179

278

851 853

652

458

459

559

658

659

859

759

660

269

368

369

469

568

370 273

277

865 766

767

866

867

569

668

768

769

868

869

571

670

770

372

473

374

475

376

477

576

676

479

578

678

279

572

672 575

281

380

381

480

481

580

581

680

183

282

283

382

383

482

483

582

583

682

185

284

285

384

385

484

485

584

585

684

187

286

387

486

586

587

Trade Show Office

673

772

773

675

774

775

870

871

872

873

877

679

778

879

681

780

Best Bagger Lounge Acosta

1110 1112 1114 1116 1118 1120

DRIVE-IN DOOR

ENTRANCE / EXIT

First Time Exhibitors Pavilion

875

776

______________

First Time Exhibitors Pavilion

ENTRANCE / EXIT

Ethnic Fare

863

280

1104 1106

Wellness 2.0

ENTRANCE / EXIT

159

168

FIRE DOOR

837

CONFERENCE ENTRANCE

162

186

SERVERY 4

745

744

CORRIDOR

833

838

645

MECH.

829 831

739

639

544

834 836

537

351

361

182

821

347

160

SLIDING DOOR

Hall C

819

725

735

667 ELEC.

817

822

664

EXIT

815

723

633

439

444

728

534 536

339

345

623

433 434

237

245

617

813

426

329

335

515

SLIDING DOOR

First Time Exhibitors Pavilion

514

811

ENTRANCE / EXIT

SERVERY 2

OSCAR PETERSON LOBBY

LEONARD COHEN BALLROOM

323

327

138

SLIDING DOOR

DANBY ROOM

ENTRANCE / EXIT

M. SAFDIE ROOM

809

SLIDING DOOR

223

415

353

New Products Showcase

709

SLIDING DOOR

123

146

EXIT

Breakfast Sessions Luncheon of Honour Award of Merit Reception

119

150

SERVERY 1

EXIT

PARTITION STORAGE

STORAGE

GORDON PINSENT ROOMS

ENTRANCE / EXIT

Kraft Mix & Mingle Coffee Break

317

130

New Products Showcase

M.ATWOOD LOBBY

A.COLVILLE LOBBY

SALES OFFICES

PIERRE BERTON ROOMS

216

126

ED MIRVISH ROOM

509

First Time Exhibitors Pavilion

FIRE DOOR

SOREL ETROG

SLIDING DOOR

ENTRANCE / EXIT

118

409

Wellness 2.0 Pavilion

WAXMAN CORRIDOR

CORRIDOR

AL WAXMAN ROOMS

Ford Mustang Convertible

KINDRIE GROVE LOBBY EXIT

408

412

117

C. PACHTER ROOM

J.C. & M. PRATT ROOM

309

114

134

J.P. RIOPELLE ROOM

209

112

MAIN LOBBY

Y. KARSH ROOM

109

807

ENTRANCE / EXIT

FIRE DOOR KITCHEN

607 108

DRIVE-IN DOOR

BANQUET OFFICE

STORAGE

STORAGE

NORMAN JEWISON LOBBY

ATRIUM

BAILEY CORRIDOR

DRIVE-IN DOOR

THE PAVILION

DRIVE-IN DOOR

STEVEN BAILEY ROOM

ENTRANCE / EXIT HALL D

RECIEVING OFFICE

SECURITY

UP UP

EVENT LOGISTICS OFFICE

OUTDOOR PATIO

7

LOADING DOCKS DISHWASHER ROOM

Nestlé

ENTRANCE / EXIT HALL A,B,C

Ethnic Fare

MAIN ENTRANCE / EXIT

DONALD SUTHERLAND ROOMS

Media Room

10

UP

EXIT

DIXON ROAD

Toronto congress centre

N E

October 24-25, 2011

9

DOOR 4 ENTRY / EXIT

EXIT

KAREN KAIN LOBBY

S

8

Nestlé

W

Trade Show Registration

Toronto Congress Centre - Hall D & E

______________

FIRE DOOR

Grocery Innovations Canada 2011

Conference Registration

CFIG Member Centre ______________

Interac

Canadian Best Bagger Contest

W E N

!

drive sales with

KING BAR

AERO Egg

12010!

#

BABY RUTH King really satisfies consumer desire for a big eat bar. Packed full of peanuts, caramel and chewy nougat in 2 filling portions!

At 104g, BABY RUTH King is one of the largest king size bars on the market with a HUGE size impression valued by shoppers!

Over 11 million BABY RUTH bars will be sampled across Canada in late 2011 via the Halloween Minis product!

Leverage a king size profit opportunity with this new entry into the King segment which is growing +9% YTD*

2

INNOVATION

COFFEE CRISP Egg

12011!

Pa Barrecsk

#

INNOVATION

*Source: Nielsen All Channels PE August 27, 2011

Consumer Favourites That Will

DRIVE INCREMENTAL SALES

NESTLÉ drove more growth than the top 3 manufacturers combined.

EASTER

TOTAL CONFECTIONERY

• Increase sales with pieces segment-growing +13%* • NESTLÉ pieces segment has experienced 174% growth since 2008!*

NEW Cello 130g Line up

$ VOLUME

% CHANGE ($ VOL)

$ SHARE

181,475,974

5%

100.0

0.0

SHARE Pt. CHANGE

1

CADBURY ADAMS

51,455,934

0%

28.4

-1.3

2

LINDT

24,373,401

9%

13.4

0.5

3

HERSHEY

19,669,258

2%

10.8

-0.3

4

FERRERO

15,477,222

16%

8.5

0.8

5

NESTLÉ

9,066,454

75%

5.0

+2.0

Supported on T.V. March - April 2012

Peg-able Stand-Up Re-sealable

*Nielsen Consumption Data, $ Vol. Growth L52 Weeks period ending May 7th, 2011

TRADEMARK OWNER/PROPRIÉTAIRE DES MARQUES: SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND/SUISSE. LICENSEE/LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.

TRADEMARK OWNER / PROPRIÉTAIRE DES MARQUES: SOCIÉTÉ DES PRODUITS NESTLÉ S.A., VEVEY, SWITZERLAND / SUISSE. LICENSEE / LICENCIÉ: NESTLÉ CANADA INC., NORTH YORK, ON M2N 6S8.