Levi Watts Semester 2 Overview

LEVI WATTS GRAPHIC DESIGN

OVERVIEW OF THE SEMESTER INTEGRAL ELEMENTS

PERSONALITY

Are there integral elements that often form key elements within your work – in other words how do you best generate and create your own designs/ imagery?

What are you interested in, what are you about? Do you feel you have been able to introduce your personality and interests in your work.In what creative direction do you want to proceed in the future?

The key elements within my work are my use of typography and my use of colour. Bold typography is always the integral element of a piece of graphic design that draws my attention, along with strong but limited colour use. I feel that since studying at the university of Cumbria my understanding of typography has expanded greatly and I am happy that my typography and use of colours for this semester have helped my work have a more professional feel and definite growth from where I started at the beginning of the course, hopefully I will continue to grow as a designer, and with it my confidence.

I am interested in all aspects of graphic design and attempt to keep up to date with the current trends via design blogs and magazines.

The main area that particularly interests me is editorial work. I feel that I have taken more risks with layouts and typography for this semester, in comparison with previous work, although I still feel that i haven’t really injected my personality or humour into my work. I hope that im future work i will feel more confident in my abilities and won’t feel so intimidated to set a foot wrong.

SUCCESS What are your strengths? Where have you been most successful? What do you think was the reason for that positive experience?

I think i have been most successful in my self directed briefs this semester. Compared to last year when the thought of a brief that was too open ended scared me i think i have performed best this year with the istd projects where we were given a lot of room to bully the brief. I also feel that my self directed dissertation project has shown a lot of growth as i feel i have attempted to take more risks within the project.

VISUAL SUMMARY

2. COAST TO COAST

1. GEN II

3. GET WIRED

4. DISSERTATION

5. ONE DAY BRIEF

Gen 2

Corporate rebrand. Live brief. Resdesign pre exisiting logo and associated works.

Dissertation

Self directed editorial work. Designed around my own dissertation work.

Coast to coast

Photo essay in concertina fold for industrial shipbuilding worK.

Ipad

Additional self directed project for the istd coast to coast.

One day brief

Four posters depicting the university summer show. Imagery and typefaces provided.

Get wired

To create your own typeface, produce a complete alphabet and quote in your own typeface completed with wire.

Finished product, an a3 sized poster with integral wire element.

Personal promotion

Mailer, business card and cv for personal use as part of our “professional practice”.

Self directed iPad appllication for “coast to coast”.

GEN II SOURCED

GEN II DEVELOPMENT

GEN II DEVELOPMENT

GEN II ACTUALISED Brandmark configuartions,logotype variables and type hierarchy for the Gen II rebrand.

GEN II ACTUALISED Above : Corporate letterhead, envelope, compliment slip and business card for Gen II rebrand along with powerpoint template.

This page displays the online useage and various mediums the website will be viewed on via phone template and computer template.

COAST TO COAST SOURCED David Hockney.

COAST TO COAST PHOTOS

COAST TO COAST PHOTOS

COAST TO COAST DEVELOPMENT

COAST TO COAST DEVELOPMENT

COAST TO COAST ACTUALISED

ONE DAY BRIEF

DISSERTATION DEVELOPMENT

DISSERTATION ACTUALISED

DISSERTATION ACTUALISED

DISSERTATION ACTUALISED

GET WIRED SOURCED

GET WIRED DEVELOPMENT

GET WIRED DEVELOPMENT

GET WIRED ACTUALIZED

GET WIRED ACTUALISED

SELF PROMOTION SOURCED

SELF PROMOTION ACTUALISED