Rachy McKenzie Best of Me

Rachy McKenzie GRAPHIC DESIGN PORTFOLIO

rachymckenzie.com BLOG.RACHYMCKENZIE.COM

THE WAITRESS An A3 piece created as a way to engage with ‘the new reader’ displaying the story ‘The Waitress’ by Jack Zipes.

Focusing on the use of scale, and with data from the text displayed creating a slightly analytical view of the story.

feel good drinks co.

A series of posters created with the intention of making the viewer ‘feel good’ once they have viewed the posters, with the message brightening up their day to keep the product in mind when choosing a drink. Also using a typeface constructed from slices of fruit.

d&ad annual report Annual report design for D&AD. The square format is broken up by the use of different sized pages, including different stock such as tracing paper, with the intention of creating a lively and interesting way of viewing what could be otherwise seen as dull information.

dissertation Editorial document displaying my dissertation, ‘Investigation highlighting how brands and their logos impact upon different age groups particularly children and teenagers’. Two colour print is used, printed on a cartridge paper stock.

self promotional Personal business card design, created using hand generated typography and a range of bright colour combinations.

infographic poster Infographic poster design, created to restore faith in the local police force, Cumbria Constabulary, showing figures in an engaging way, highlighting the impact the force has had on reducing crime.