Louise Mothersdale - Best of Semester Two

Louise Mothersdale Graphic Designer

lmothersdale@gmail.com

www.louisemothersdale.co.uk

louisemothersdale.blogspot.com issuu.com/louise156 07851597204

Name Knots Name Knots is a business that creates personalised handmade bracelets. The branding needed to reflect this and to be cheap enough to reproduce for a start up company.

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Collection Collection is a book to showcase a collection of old tea cards. The idea was to show a sample of pages that are themed to the card subjects, yet link them as a whole piece. The focus is on the imagery, yet plays on the design of the cards themselves to incorporate text. The book is printed on cartridge paper to give it more texture and to enhance the feel and interaction.

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Game Change GameChange is a training company which needed rebranding. The aim was to keep it simple and easy to use across the various training platforms. This was a project with a short timescale.

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Annual Report The FSC annual report required updating. The colours used link to the logo, and the format is similar throughout to link the book from start to finish. The images are all edited to look similar in colour and brightness, and the text is coloured and set similarly on each spread.

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Gen 2 Gen 2 is a training centre in Cumbria, UK. The company has run for ten years on the same logo so required a rebrand. As the centre trains people of all ages it had to be modern yet accessible.

Shown is a selection of stationary as well as a sample of the annual reports.

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Monograph The monograph is a booklet based around the word ‘Linear’. The images are edited to be more appropriate to the topic, and the grid is also designed to follow the theme.

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Muckle Toon Adventure Festival The Muckle Toon Adventure Festival is an outdoor festival due to take place in 2013.

There are a range of event materials that I designed to go alongside the poster and map shown such as seat covers and flags.

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Dissertation This is a booklet to present the dissertation I completed in my final semester of university. The theme of the text is art therapy, and the booklet would be aimed at people within the profession and others who are interested in learning the basics on the subject.

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Watermark Watermark is an information booklet to be handed out at a poetry festival in Cumbria.

The aim was to incorporate large amounts of text in an interesting and eye catching format. The theme that runs throughout aims to make it flow by adding colour and shape to the images and text.

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Work Experience Work Experience

York Print Company, York Work Placement Graphic Designer April 2013 www.yorkprintcompany.co.uk Focus4Print, York Print Finisher and Web Designer As and when needed – most recently in April 2013 www.focus4print.co.uk

Blog Features Creative Review Imagine That Business Boom Design Juices

Professional Context Dissertation Title Work Experience

Is art therapeutic? Exploring art therapy in sessions focused on children with emotional difficulties.