Page 1

Website: www.addalittleginger.com

emester

claire Evison


persOnality OVERVIEW

I also feel that because in three of this semesters projects - ‘Charlie & Bella’, ‘Ultimate Pyjama Party’ and ‘Sponsor a Bed’ - I have to maintain contact with clients, and make changes along the way , that these were not always as strong. I believe that this is partly due to clients suggesting and making changes to the original designs that were not neccessarily the best design solution.

I am most interested in editorial work and typography and feel that this is the area that I would like to pursue in the future. Although I also like branding, I personally don’t find it as interesting and feel that editorial work allows more possiblities to express personality.

success

Integral Elements

Within my work, I like to use a lot of typography and bright colours and particularly enjoy editorial based work. To generate ideas I find it easiest to browse design sites such as behance to start and gain inspiration. For editorial work, I find I work best without a layout pad, preferring to start on Indesign, as I find it useful to generate a large amount of spreads so as to see changes throughout a project.

I feel that my strengths lie within editorial work and feel that my most successful projects this year have all been editorial based. For this semester I feel that my ‘Watermark’ and ‘Annual Report’ were the strongest projects and feel that this is because I enjoy and prefer editorial work over branding and other areas of design.

I feel that I have been able to express my interests in the editorial pieces I have produced this term. However, I feel as I had a freelance logo and two live branding projects to complete for Eden Valley Hospice, I did not get as much opportunity to pursue editorial projects as I would have liked.


Claire Evison

Charlie & Bella

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

summary

S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

Dear Miss Hawkins, I am writing to you on behalf of Charlie & Bella handmade gifts. Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugit labo. Id quo tecepuda de ne am, si dolesequi totassu ndunte ea prae odiossi mintiss itiunt expellenis ad essit voluptas resecto it ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis excea aspelent. Sincerely,

Lauren Dunn Lauren dunn, charlie & bella handmade gifts

With Compliments tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

Watermark

Sponsor a Bed

Charlie & Bella

Muffin Top Bakery

Ultimate Pyjama Party

Annual Report

Summer Show Posters


Claire Evison

INTRODUCTION

Watermark

This was a live brief to design a booklet for the Words by the Water, a poetry and literature festival in Keswick. The brief asked for a more modern approach, as the festival had lost the interest of students in recent years.

The target audience was people who had an interest in literature and poetry, primarily aged 35 and over, but the brief stated a need for the design to appeal to the younger audience that had been lost as well.


sOURCE

Watermark

Claire Evison


Claire Evison

TRANSFORM

Watermark


PRODUCTION

Watermark

Claire Evison


Claire Evison

realise

Watermark


INTRODUCTION

Charlie & Bella

Claire Evison

Claire Evison

harlie & Bella

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

Claire Evison

Bella

Dear Miss Hawkins,

I am writing to you on behalf of Charlie & Bella handmade gifts. Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugit labo. Id quo tecepuda de ne am, si dolesequi totassu ndunte ea prae odiossi mintiss itiunt expellenis ad essit voluptas resecto it ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis excea aspelent.

S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

Dear Miss Hawkins, I am writing to you on behalf of Charlie & Bella handmade gifts. Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita

This was a live brief to design a logo for a homemade crafts company in Lincolnshire called Charlie & Bella. S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

Sincerely,

Lauren Dunn

iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugittel: labo. Id quo tecepuda de ne am, si 01472 679847 dolesequi totassu ndunte ea prae odiossiemail:charlie-bella@hotmail.co.uk mintiss itiunt expellenis ad essit voluptas resecto it website: www.charlieandbella.co.uk ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis excea aspelent.

Sincerely, The brief asked for a logo that represented the clients cat and daschund for whom the company Lauren Dunn was named, and had to be able to be incorporated Dear Miss Hawkins, onto a range of materials. I am writing to you on behalf of Charlie & Bella handmade gifts.

Lauren dunn, charlie & bella handmade gifts

Lauren dunn, charlie & bella handmade gifts

Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita

The target audience was people interested in crafts and home decoration, primarily women.

iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugit labo. Id quo tecepuda de ne am, si dolesequi totassu ndunte ea prae odiossi mintiss itiunt expellenis ad essit voluptas resecto it ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis

With Compliments tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk


Claire Evison

sOURCE

Charlie & Bella


TRANSFORM

Charlie & Bella

Claire Evison


With Compliments tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

PRODUCTION

Claire Evison

Charlie & Bella


Charlie & Bella

Charlie & Bella

Claire Evison

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

Dear Miss Hawkins,

S. 24 Ho Es DK

realise

I am writing to you on behalf of Charlie & Bella handmade gifts. Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita

De

Ia In rer hit etu Ne rec uta

iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugit labo. Id quo tecepuda de ne am, si dolesequi totassu ndunte ea prae odiossi mintiss itiunt expellenis ad essit voluptas resecto it ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis excea aspelent.

ium vol offi do ipi An exc

Sincerely,

Lauren Dunn

Lauren dunn, charlie & bella handmade gifts

Charlie Charlie & Bella

& Bella

Claire Evison

Sin

L

With Compliments

Lau cha

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

S. Hawkins, 24 Maple Street, Hoxton, Essex DK3 8PK

Dear Miss Hawkins, I am writing to you on behalf of Charlie & Bella handmade gifts. Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita

Dear Miss Hawkins, I am writing to you on behalf of Charlie & Bella handmade gifts. Intur si duntiam, unte vent elentusam, asi doluptatur sit essitat faceatus accat porepel ignimintin reraepernam, sintiur? Arum fugitatem aute essitat omnia veles dit, cuptati volori asped et hitaspi endunti volorro et latenis dentiumqui reped mint int everiat iscit, siniend estiass untiis eturerum venihillupta quosti blaborias modit ma doloreruptio consenest acest ex est, ut eatem. Nemporuptate pra corerspit aut mi, ut estem es quiasinctus qui ipsapel is aspiduciunt que maxim rectum invelentia natem lam aut vit facepel enduntusam ad quiam erupta quaectibus aut qui utatquae nonsedis nonseque re volorerum reruptatem sequo cus erum non con reperovita

iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugit labo. Id quo tecepuda de ne am, si dolesequi totassu ndunte ea prae odiossi mintiss itiunt expellenis ad essit voluptas resecto it ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis excea aspelent. Sincerely,

Lauren Dunn Lauren dunn, charlie & bella handmade gifts

With Compliments tel: 01472 679847 email:charlie-bella@hotmail.co.uk website: www.charlieandbella.co.uk

iume rem dolut offictem consequi sinvel et auta sum assintur, que eturibus sum, sit as reptasi volupta tinvellicid quo blaborit prentum faciet omnist ullecta temporpos si cuptatis ipsumqui officaborum faccus dita none ra iscit apit quiatem fugit labo. Id quo tecepuda de ne am, si dolesequi totassu ndunte ea prae odiossi mintiss itiunt expellenis ad essit voluptas resecto it ipisimi, nis dolum vello moluptatio. Itate sundendende volorep ernatet eume voluptatur. Andenducium volore sequam, cone moluptaturfuga. Neque parumqui simpore, cor maximenis excea aspelent. Sincerely,

Lauren Dunn


Claire Evison

This was a live brief to design a concept for Eden Valley Hospices’ biggest fundraising event of the year. The brief was not very specific with its design elements but it was stated that the event had steadily lost participants in recent years. The target audience was women primarily aged 35+ but ranged from 16 upwards.

INTRODUCTION

Ultimate Pyjama Party


sOURCE

Ultimate Pyjama Party

Claire Evison


Claire Evison

TRANSFORM

Ultimate Pyjama Party


PRODUCTION

Ultimate Pyjama Party

Claire Evison


Claire Evison

realise

Ultimate Pyjama Party


realise

INTRODUCTION

Summer Show Posters

Claire Evison

Summer Show Posters

Summer Show Posters

This was a one day brief to design a series of posters for the University of Cumbria degree shows 2013.

Claire Evison

Claire Evison


Claire Evison

INTRODUCTION

Sponsor a Bed

This was a second live brief for Eden Valley Hospice and Eden Home Childrens Hospice. The brief was to create a logo for their yearly ‘Sponsor a Bed’ appeal. The logo must appeal to a corporate market and be accompanied by a leaflet to be sent out to local businesses. The target audience is local businesses both big and small, and potential investors for the hospice.


sOURCE

Sponsor a Bed

Claire Evison


Claire Evison

TRANSFORM

Sponsor a Bed


PRODUCTION

Sponsor a Bed

Claire Evison


Claire Evison

realise

Sponsor a Bed


INTRODUCTION

Muffin Top Bakery

The brief was to create a brand for a fictional bakery called ‘Muffin Top Bakery’. The brand needed a modern but simplistic look as it was for a small company that had originated as a home bakery. The target audience would be the customers of the bakery.

Claire Evison


Claire Evison

sOURCE

Muffin Top Bakery


TRANSFORM

Muffin Top Bakery

Claire Evison


Claire Evison

PRODUCTION

Muffin Top Bakery


realise

Muffin Top Bakery

Claire Evison


Annual Report - Channel 4

Intoduction to the Brief: Create sample designs for the Channel 4 annual report. The report must present an overall picture of Channel 4’s performance and financial health. The layout designs must be suitable for both text elements and photographs as well as financial figures and graphs. The target audience is the shareholders and potential investors of Channel 4.

INTRODUCTION

Claire Evison


sOURCE

Annual Report - Channel 4

Claire Evison


Claire Evison

TRANSFORM

Annual Report - Channel 4


PRODUCTION

Annual Report - Channel 4

Claire Evison


Claire Evison

realise

Annual Report - Channel 4


emester OrtfOli

Work Experience •

ABSTRACT Magazine - a council run youth magazine in Carlisle. My responsibilities were to support the students and give workshops on how to use design programmes such as Indesign and Photoshop. I am also in charge of editing the articles that are written and designing the final issue, which is still ongoing.

• • Eden Valley Hospice and Eden House Childrens Hospice - a local charity in Carlisle that caters for adults and children with terminal or life limiting illnesses. After submitting my concept for the Cloud 9 pyjama party, they asked me if I would like to work freelance for them. Blog Appearances • Design Juices • Waiting to be featured on Business Boom Collective Dissertation Title • Constant Communication: How the introduction of New Technology has changed language and the way we communicate.


Evison.Claire.Semester2  

An overview of semester2work

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