Ashleigh Eardley Semester 2

ASHLEIGH EARDLEY GRAPHIC DESIGN

OVERVIEW OF THE SEMESTER Integral elements: Are there integral elements that often form key elements within your work – in other words how do you best generate and create your own designs/imagery?

I feel that the key elements within my work are often through my use of typography and colour. I rely quite heavily on these elements as I like to generate work which is clean and unfussy.

The typographic elements are often the main focus and I prefer to have a limited colour palatte of usually a maximim of 3/4 colours in order for my work to have a professional finish.

Success: What are your strengths? Where have you been most successful? What do you think was the reason for that positive experience?

I feel that my strengths lie within editorial, branding and digital design, which is why I have focused mainly on these areas on design this semester. I feel that my confidence in my own abailities has grown a lot as a result of this and I now have a more positive outlook for my future within the industy.

Personality: What are you interested in, what are you about? Do you feel you have been able to introduce your personality and interests in your work. In what creative direction do you want to proceed in the future?

I am interested in all aspects of design and I regularly look at a variety of different work online and in magazines, however, my main interests are desinitely in typography, branding and editorial design. I feel, because a lot of my work this semester has been self-directed I have been able to introduce a bit more of my personality into my work and it has given me a clearer idea of what to focus on now in order to gain experience within certain companies which I feel would really suit me and my own style, in particular that of Freight & KVGD in Glasgow and also The Chase in Manchester. In the future I would love to work within those types of studios as I feel I would thrive in this kind of environment working mainly on branding and editorial work.

VISUAL PROJECT SUMMARY

1. GEN 2 REBRAND

2. CHANNEL 4 ANNUAL REPORT

4. SELF PROMOTION

5. AMPERSAND BRANDING

3. DEGREE SHOW POSTERS

6. BOX BRANDING

7. OBAMA NEWSPAPER

INTRODUCTION TO THE BRIEF GEN 2 - corporate identity rebrand for a training scheme based in Carlisle. 16-30 ANNUAL REPORT - annual report for Channel 4, for the year 2012. Pdf document designed to inform and attract potential investors for the channel.

SELF PROMOTION - branding design for myself, in order to stand out when contacting potential employers.

ONE DAY PROJECT - a series of posters for the University degree show this summer. I was provided with a selection of imagery and fonts to use and given specific requirements for each one.

AMPERSAND CLOTHING CO. - Self initiated project to brand an online fashion store aimed at 18-30 year olds (predominantly females) BOX - branding for a (fictional) company that specialises in cardboard furniture design.

OBAMA NEWSPAPER - ISTD 2012 ‘It Happened on This Day’. To produce a piece of design based around a particular day in history. I chose to do an editorial piece on the inauguration of Barack Obama - the first black president of the USA.

GEN 2 / CORPORATE IDENTITY REBRAND

GEN 2 / TRANSFORMED

GEN 2 / PRODUCED

GEN 2 / REALISED

CHANNEL 4 ANNUAL REPORT / SOURCED

CHANNEL 4 ANNUAL REPORT / TRANSFORMED

CHANNEL 4 ANNUAL REPORT / PRODUCED

CHANNEL 4 ANNUAL REPORT / REALISED http://issuu.com/ashleigh18_/docs/ch4_annual_report

SELF PROMOTION / SOURCED

SELF PROMOTION / PRODUCED

SELF PROMOTION / REALISED

ONE DAY PROJECT / DEGREE SHOW POSTERS

ONE DAY PROJECT / DEGREE SHOW POSTERS

AMPERSAND FASHION BRANDING / SOURCED

AMPERSAND FASHION BRANDING / TRANSFORMED

AMPERSAND FASHION BRANDING / TRANSFORMED

AMPERSAND FASHION BRANDING / PRODUCED

AMPERSAND FASHION BRANDING / REALISED

AMPERSAND FASHION BRANDING / REALISED

BOX BRANDING / SOURCED

BOX BRANDING / TRANSFORMED

BOX BRANDING / PRODUCED

BOX BRANDING / REALISED

ISTD: IT HAPPENED ON THIS DAY / SOURCED

ISTD: IT HAPPENED ON THIS DAY / TRANSFORMED

ISTD: IT HAPPENED ON THIS DAY / PRODUCED

ISTD: IT HAPPENED ON THIS DAY / REALISED

Link to Issuu Book.

DISSERTATION CYBERCULTURE: HOW THE DIGITAL AGE HAS AFFECTED THE CONSUMPTION, DISTRIBUTION AND MARKETING OF MUSIC.