Semester 2 work

ASHLEIGH CRIGHTON DESIGN

Email: ashleighcrighton@gmail.com Website: www.mockhot.co.uk Contact : 07971808706

SEMESTER 2

OVERVIEW OF THE SEMESTER Integral elements: While overviewing my semesters work i have realised that i need to change my approach to research. Do not go out looking for the exact same thing, just look at current trends in design to see if any of them motivate me rather than try and find the answer. Doing this would give me a broader view to each brief and not be so desperate to get stuck in.

Success: I believe that my strengths are withing branding and editorial.

I think these are where my successes are because i enjoy these type of briefs the most which makes me more determind to spend time on getting my best out of each brief.

Personality: I am interested in branding and editorial and i think that my clean cut, white space approach is modern and works well within my main interests. In the future i would like two work within these two types of design as i think that is where i will excel.

VISUAL PROJECT SUMMARY STRIKERZ

GET WIRED

DISSERTATION

GEN 2

FHL EXCEL

COAST TO COAST

SWAG

INTRODUCTION TO THE BRIEF STRIKERZ Design a logo for a soccer coaching company, it was to be apealing to children but not be tacky. Target audience 5 - 12yo.

GET WIRED To creat my own typeface that represents a quote of my choice.

Difficulties such as trying to transport the fragile piece. Target audience is typographers.

DISSERTATION Design an editorial version of my dissertation. trying to fit all body copy in and feel comfortable. Target audience, black culture, hip hop enthusiasts.

GEN 2 Design a logo for a recruitment company based in Carlisle, i had to create something that would appeal to a wide range of people.

FHL EXCEL Design a logo for a fitness company that coaches people through their own fitness levels. It found it hard to balance the deign with FHL and Excel both ending in the letter ‘L’. Target audience, fitness and health

COAST TO COAST Make an editorial booklet on the changes of a thriving industry that put my town on the map. Using old images that were not mine and having to change them. Target audience, people from inverclyde, history and shipyard lovers.

SWAG Design a poster, flyer and ticket for a new hip hop club opening in glasgow. Target audience, hiphop, clubbers and people from glasgow.

dissertation - source

An editorial version of my dissertation on the sexual objectification of black feminenity in hip hop culture.

dissertation - transform

dissertation - production

dissertation - realise

coast to coast - source

Photographic book of what was one a thriving industry in my local area to what it is now.

coast to coast - transform

coast to coast - production

coast to coast - realise

fhl excel - realise FHL Excel, a logo for a fitness group which helps indeviduals gain coaching qualifications.

gen 2 - realise

A live brief for a recruitment company to rebrand and freshen up the company’s current look.

strikerz - realise Strikerz, a logo for a football coach, teaching children how to play the sport.

swag - realise

A quick 24 hour brief where i made a poster, flyer and ticket for a new Hiphop club that is opening in Glasgow.

get wired - source

get wired - transform

get wired- production

get wired - realise

Designed my own type face that reflects a quote that i have chosen.

extra Freelance FHL Excel, Branding Strikerz Branding Dolly Mack Branding Canata Design Editorial

The full title of Professional Context dissertation: Sexual objectification of black femininity in hip hop culture.