The Role of Technology in the Travel Industry The role of IT solutions within the travel industry can no longer be underestimated. The travel sector has seen a rapid shift towards web/mobile based platforms that are easy to manage and create enhanced, individual travel experienced for customers. It is hence safe to say that the future of the travel industry is based on the use of various modern day technology solutions. The need for data organization (which involves data gathered from various sources arranged in the required structures), data use, digitized self-service models, real-time data availability (like instant bookings, instant comparisons, cancellations), the use of software and automation for baggage management, disruption management, etc are key success factors. IT solutions within the travel industry are also used for creating pricing optimizations, revenue management as well as overall customer relationship management. Modern-day needs of travel companies with respect to market needs Changing times and the advent of technological solutions have revolutionized the world of travel. The change from basic brochure-like websites to modern interactive ones; the use of social media platforms for marketing as well as the use of software and automation for enhancing various travel experiences like baggage management have completely transformed the travel industry. The use of IT solutions within the travel industry is immense. Some of the key technology-based action points that are needed for modern day travel sector include the following: • • • • • • • •
Mobile based apps/website for wider audience reach Easy navigation, bookings as well as interactive platforms for passengers Well developed graphics, content, and pictures within the web portal Social media management for creating live and quick communication channels for passengers Updated software for query resolution like baggage mishandling, airline irregular operations, etc. Platforms for loyal customers to share good travel related experiences Automated fare management systems Automated queue management GDS
The key role of IT in the travel sector So how is the industry using technology and IT solutions to change the future of travel? Airlines and other travel sectors have seen a huge surge in their experiments with mobile-based services. Similarly, other important tools like biometric systems are being increasingly used for managing the high levels of security concerns within the travel sector. Voice based services and back-office services are both managed through modern IT solutions and software. Various leading organizations work as the digital contact centers leveraging analytics, social, mobile and cloud to work and create enhanced travel experiences for the passengers. All said the future of the travel sector is huge and the role of IT solutions in the travel industry is immense with a huge potential to change the way things work.