The Role of Technology in the Travel Industry The role of IT solutions within the travel industry can no longer be underestimated. The travel sector has seen a rapid shift towards web/mobile based platforms that are easy to manage and create enhanced, individual travel experienced for customers. It is hence safe to say that the future of the travel industry is based on the use of various modern day technology solutions. The need for data organization (which involves data gathered from various sources arranged in the required structures), data use, digitized self-service models, real-time data availability (like instant bookings, instant comparisons, cancellations), the use of software and automation for baggage management, disruption management, etc are key success factors. IT solutions within the travel industry are also used for creating pricing optimizations, revenue management as well as overall customer relationship management. Modern-day needs of travel companies with respect to market needs Changing times and the advent of technological solutions have revolutionized the world of travel. The change from basic brochure-like websites to modern interactive ones; the use of social media platforms for marketing as well as the use of software and automation for enhancing various travel experiences like baggage management have completely transformed the travel industry. The use of IT solutions within the travel industry is immense. Some of the key technology-based action points that are needed for modern day travel sector include the following: • • • • • • • •
Mobile based apps/website for wider audience reach Easy navigation, bookings as well as interactive platforms for passengers Well developed graphics, content, and pictures within the web portal Social media management for creating live and quick communication channels for passengers Updated software for query resolution like baggage mishandling, airline irregular operations, etc. Platforms for loyal customers to share good travel related experiences Automated fare management systems Automated queue management GDS