The Influence Of Information Technology On The Hospitality Industry

The Influence Of Information Technology On The Hospitality Industry

What is the Current Scenario? • Information technology has played an integral role in shaping the hospitality industry in the last ten years. • Hospitality IT solutions, have helped to increase cost efficiency and operational efficacy that has eventually contributed to better user experience. • The benefits have been seen by not just customers but businesses too. The following slides will explain the ways in which information technology has impacted the hospitality industry.

Effective Computer Integration • It has contributed better communication for large hotel chains those are blazing fast.

• It helps effective organization of large amounts of data which further helps in better coordination.

• It reduces the risk of any form of communication gap and keeps the entire staff hierarchy on the same page.

Website and Digital Marketing • Hospitality IT solutions and the internet have increased the overall reach of hotels with their prospect customers.

• With the help of websites, hospitality companies can easily create the desired impact on customers and engage in online marketing and advertisement practices effectively.

• Customers can not just visit but also make purchases online without any geographical constraint.

• Companies can now see their competition in real-time and act accordingly in terms of marketing practices, design, and advertisements.

Mobility Communication • The impact of mobile technology such as tablets and smartphones has been immense. It has almost replaced desktop computers. Customers can use the medium of mobile phones to quickly browse through mobile friendly websites and also make purchases with the help of applications. • Mobiles being such a personal means of communication is used by hospitality companies to give regular updates about bookings, cancellations and other related information. • GPS tracking helps in a better navigation system. Hospitality companies can provide the exact location by embedding coordinates into their website or disseminating on personal request.

Conclusion • Therefore information technology has impacted the hospitality industry in a very fruitful way. • IGT Solutions provide effective IT solutions for the hospitality industry that helps in increasing operational efficacy and a cordial communication system.

Contact Details Corporate Headquarters Gurugram Address: Echelon Building, Plot No. 49, Sector-32, Gurugram – 122 001, Haryana, India CIN No. U72300DL1998PTC097150 Tel: +91 (0124) 435 5101 Email: mktg@igtsolutions.com