Richmond Corporate Client

Gresham, smith and Partners

Showcase 5 Richmond Corporate Client

Richmond Corporate Client

W

hen a corporate client in Richmond, Virginia, first called upon GS&P in 2009, the mission was to design an additional aviation hangar bay to house a new corporate jet. The client loved the result, but instantly realized the stark contrast created by this newly finished addition when compared to the rest of the building. Executives would surely be impressed with the state-of-the-art hangar and sleek new jet, but would still have to walk through a cluttered and outdated reception area to get there.

The new reception desk now sits in front of a Venetian Plaster wall. The plaster was chosen for its subtle sheen and beautiful handling of light. The material is repeated in the new ceiling design, a simple curved form providing a smooth surface that accents the indirect lighting.

As a result, the client commissioned GS&P to provide enhancements to the dated space. However, what began as a simple finish upgrade soon transformed into a significant renovation project after the design team identified potential issues with the space’s efficiency and use.

With an eye on providing the client with an opportunity to enhance its corporate brand, the team began to map out a plan to redesign the space to match the chic interior and amenities of the aircraft.

“These passengers are highly paid executives and are used to a certain level of amenities,” says project designer Julia Bradley Rayfield.

“The inside of these jets is sleek and modern with high-quality materials

before

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Client

Location

Undisclosed

Richmond, Virginia

that the passengers can touch. The reception area didn’t feel anything like that. When you walked into the lobby as it was, they had basically put in as many chairs as would physically fit with a hodgepodge of end tables and random potted plants. The ceiling was low, and the colors were dark and dreary. Right or wrong, it just did not fit into the experience they were used to.”

such as frumpy, worn seating, racks of reading material and a lone coffee maker that served as the beverage station. The overall layout was poor and contained an assortment of furniture, horizontal blinds that obscured the outside views and exposed exterior walls that appeared unfinished. Positioned in the middle of the clutter was the outdated receptionist area, which instantly felt dingy and claustrophobic.

Creating a new first impression As is often the case with open spaces, the lobby had become a holding area for a myriad of functions and unappealing clutter

As Rayfield recalls, “It was packed so tightly there was no feeling of spaciousness at all. One of our immediate goals was to make this fairly small space feel more spacious than it was.”

Market

Services

Aviation

Architecture Interior Design Engineering

The tiny, dark space was originally capped off by a back-lit pyramid ceiling created to look and feel like an interior skylight. The end result, however, was a poorly lit area. To create a visually quiet space, the new ceiling design incorporated a simple curved form to provide a smooth surface for indirect lighting.

Venetian Plaster was chosen as the finish because of its subtle sheen that distributed light in a way that was soothing to the eye.

soft circle, designers placed a large format porcelain tile to manage dirt or moisture tracked indoors.

The waiting area was transformed by creating organized zones to clearly define the space. A circular, carpeted area accommodates a television and comfortable mohaircovered seating for relaxation or informal meetings. Outside the

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“The circle was a way to have a circulation path from the door to the reception desk, as well as an easy-to-maintain surface,” explains Rayfield, “and the curved carpet elongates the seating area and gives it a soft surface below it.” To make the compact area appear much larger, the vertical blinds were removed to showcase the wall-to-wall windows and allow unobstructed views of the airfield on three sides of the building.

A complement to the design is the clean backdrop created for the client’s logo. An unexpected visual

effect created by the new logo wall and ceiling design was the resemblance to the sleek surface of a luxury jet. “It was more a matter of how can we elevate the ceiling that has a lot of visual impact and create a subtle and sophisticated effect without being boring?” recalls Rayfield. “It was sheer luck that the result happened to relate back to the aircraft.”

Safety first Another outdated space that needed a design overhaul was the kitchen. After understanding how much kitchen space was being used for in-flight meal

LEFT TO RIGHT: Too many functions occupied the previous lobby space, making it cramped and cluttered.

The kitchen area was used by employees for meal breaks, for staff preparing food for the flight, and occasionally by passengers.

This small space often forced the consumption of food and beverages in the lobby.

gresham, smith and partners

Using a low room divider made of rich wood with touches of metal inlay, the waiting area is now organized into zones for viewing television and informal meetings. The large paver tile flooring in the circulation area, and plush carpet in the lounge area, further emphasize these zones.

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“...how can we elevate the ceiling that has a lot of visual impact and create a subtle and sophisticated effect without being boring?� recalls Rayfield. gresham, smith and partners

The Café provides two things: a designated area for passengers to consume food and beverages away from the soft surfaces of the lobby, and an employee break area consistent with the client’s other buildings. By removing the food prep function from the existing café area, a more polished catering kitchen was established with appropriate storage.

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meals, it also provided a separate area for employees and visitors to enjoy food and beverages away from the main lobby. The lone coffee maker gave way to the Café; a fully functional and inviting refreshment area for visitors separate from the employee area.

preparation, genuine concern for food safety emerged. This led to a candid conversation with the client and the creation of a plan to design a professional food prep area. In doing this, the team had to create an unforeseen separation between the professional kitchen space and the staff breakroom, which introduced some minor complications.

“Much of it was fast-tracked with a quick turnaround,” explains project designer Eric Sweet, “so we had to make sure materials were available quickly but still featured the design elements that we wanted. Our client was mostly concerned about getting a good quality product that they would be happy with, and that their clients would find useful and easy to use. We knew we could deliver that, but also knew we could design a space that promoted safety at the same time.”

Not only did the solution provide a clean, dedicated area for flight attendants and crew to prepare

The restrooms were equally enhanced by applying upgrades that included porcelain sinks, glass tile accents, contemporary sconces, sparkling quartz wall tiles and local granite.

“The client was very cognizant of aesthetics,” Rayfield explains, “but we also made a point to improve function as much as we could. For the restrooms, we went with the “cockpit” approach; everything you need is within reach without moving, which cuts down on drips on the floor and helps keep the room clean. Decisions like that were relatively simple and small, but went a long way towards the overall effect.”

difference when our clients trust us. This client certainly weighed in and told us what works for them and their end-users, but they were also very open to our ideas. It was an absolute joy to work with them. They treated us as experts in our field, and I think the project benefited from it.”

The client was so happy with the outcome of the project that they hired GS&P to do five additional major renovations, three of which were extremely aggressive.

According to Sweet, “We designed, built and finished the projects in a little over six months from start to finish.”

“They trust us now even more than they did when we started this project,” Rayfield adds, “and it’s extremely gratifying to have a client that values our professional opinions and expertise. At the end of the day, having their trust is definitely the best feeling.”

team

A client’s trust Trust is a key element in creating a successful relationship between a client and a design team.

David L. King, AIA, NCARB PRINCIPAL-IN-CHARGE / project manager

Julia Bradley Rayfield, CID, IIDA PROJECT professional

Eric Sweet, CID, IIDA

“This relationship is unique in several ways,” says Rayfield, “and most of all in the level of teamwork and trust. It makes a massive

Project Designer

gresham, smith and partners

Gresham, Smith and Partners provides design and consulting solutions for the built environment that contribute to the success of national and international clients. For more than 45 years, GS&P has focused on enhancing quality of life and sustainability within our communities. GS&P consists of industry-leading professionals practicing architecture and engineering design as well as scientists and highly specialized strategic and management consultants in Healthcare, Aviation, Corporate and Urban Design, Environmental Services, Federal, Industrial, Land Planning, Transportation and Water Services. GS&P consistently ranks among the top architecture and engineering firms in the world.

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