Bordeaux
THE ECO-HEROES OF
ARE COMING TO NEW
YORK!
Week of October 24, 2022 GREEN BORDEAUX IS COMING TO NEW YORK! JOIN US FOR AN ECO-FRIENDLY PROMOTION OF BORDEAUX BIG BOTTLES.
GREEN BORDEAUX: Support our Eco-Heroes! This October, our Bordeaux Big Bottles Restaurant Promotion will focus on all sustainable wines from many appellations. We’re targeting 75+ restaurants in New York to feature special 3-Liter bottles, a rare double-magnum size to showcase Bordeaux’s collective commitment to sustainability.
REACHING MILLIONS OF NEW YORK CONSUMERS Our partnership with TimeOut New York will ensure that we reach top New York Tastemakers! Our Green Bordeaux Eco-Heroes campaign includes custom newsletters, editorial content, social media & digital and restaurant listings to drive consumer traffic to NYC Partners.
75+
Restaurants Week of October 24, 2022
GREEN BORDEAUX BY THE GLASS • • • • •
A dynamic Restaurant Week dedicated to the sustainable winemakers of Bordeaux Events and press outreach in New York City Big impact with exclusive 3-Liter bottles, a rare double-magnum size TimeOut New York media partnership to feature all participating accounts Staff training and Welcome kits distributed to all restaurants
SELLING
GREEN BORDEAUX All participating accounts receive training and promotional materials about our Bordeaux Eco-Heroes. Materials to include facts on the innovative sustainable efforts of our winemakers.
Bordeaux
THE ECO-HEROES OF
ARE COMING TO NEW
YORK!
HOW THE PROGRAM WORKS • • • • • •
Buyers love Big Bordeaux Bottles! Our local consultants will work with distributors and importers to sell-through special 3-Liter wines from Bordeaux Accounts can purchase (4) 3-Liter bottles with very preferential pricing (order forms to be provided) courtesy of our winery and importer partners Estimated number of participating wineries will be 15 “Eco-Heroes” with a significant sustainable commitment from different appellations of Bordeaux TimeOut New York will promote the program and our wines to millions of consumers – making this a Bordeaux week to remember Media will receive wine information and sampling kits to feature our promotion
HOW TO BENEFIT FROM OUR PROGRAM • • •
Trade preview event: all participating importers are invited to meet buyers at our sellthrough event with Mary Gorman, MW and the Bordeaux consulting team (TBA: June 2022) Sign up your accounts! Make sure wines arrive by October 1, 2022
DEADLINE: Orders close in JULY 2022
CONTACT US FOR MORE INFORMATION
YOU ARE INVITED!
Gregoryvine.com Katie Keith: katie@gregoryvine.com
Join us for VIP media and trade pre-sell tastings and kick-off events in New York. Details to follow.
WWW.BORDEAUX.COM/US