Bordeaux Next-Gen NYC Restaurant Promotion

Bordeaux

NEXT-GEN

IS COMING TO

NYC!

November 1 – 8, 2021 JOIN US TO SHOWCASE THE NEXT-GEN WINEMAKERS OF BORDEAUX AND THEIR BIGGEST BOTTLES We want to make this a promotion to remember for our NYC restaurant partners.

NEXT-GEN BORDEAUX IN NYC! This November, Bordeaux’s Next-Gen winemakers are sending their Biggest Bottles to NYC! We hope you will join us as one of our featured restaurants to showcase the collective talent of these young winemakers.

A DYNAMIC NEW MEDIA PARTNER 20 Million+ Reach Secret NYC covers the most current and exciting things to do in the city.

Our Next-Gen Bordeaux campaign includes custom newsletters, articles, social media, events calendar listings, and a VIP Media and Trade event.

70+ Restaurants November 1 November 8, 2021

A NEW BORDEAUX WINE PROGRAM • A dynamic Restaurant Week dedicated to supporting our restaurant partners and the Next-Gen winemakers of Bordeaux • Big impact with exclusive 3-Liter bottles, a rare double magnum size • Secret NYC media partnership to promote your restaurant • Staff training and education led by NYC wine experts

NYC RESTAURANT BENEFITS

• • • • •

Preferential pricing Staff training & education Kick-off party invitation Secret NYC promotion POS including t-shirts, decanters and more

Bordeaux

NEXT GEN

IS COMING TO

NYC!

HOW THE PROGRAM WORKS

• Vins de Bordeaux will bottle and ship all 3-Liter wines to your restaurant.

• Our Bordeaux wine experts will support staff education and sales.

• Secret NYC will promote the program and your restaurant to millions of consumers – making this a Bordeaux week to remember!

• Media will receive wine information and sampling kits to feature your promotion.

WHAT WE NEED FROM YOU

• Confirm your participation, desired wines, and quantity (6 bottles recommended) • Send restaurant photos for Secret NYC promotion • Provide preferred contact information

IMMEDIATE DEADLINES! Confirm participation and orders by July 31.

CONTACT US FOR MORE INFORMATION Beth von Benz: beth@mvbconsulting.com Jeff Harding: jeffharding@mac.com

YOU ARE INVITED! Join us on October 25 for our VIP media and trade kick-off event. Details to follow.

www.bordeaux.com/us