IN YOUR FACE

The brief for this project was to create an advertising campaign using a signature skill set of my choosing.

The aim of the faux-campaign was to send a strong message, so I chose to talk about the dangers of smoking around children.

I torched the end of a dummy with a lighter, ripped a cigarette in half and photographed them together on a white gloss canvas. The image was rasterised and sharpened for vibrancy, and positioned alongside relevant text.

Corporate Videography

Working alongside Wakefield-based 6B, I directed and partially shot a corporate video for Northern Lights using two Canon DSLR cameras, professional-grade lighting and a camera track. The brief for the video was to capture an enticing series of factory processes used to create bespoke lighting, and to show the finished result in situ.

I worked with 6B to direct each stage of the three-day shoot, capture still and moving shots and edit the raw footage to deliver a professional standard of corporate film.

Northern Lights has been transforming spaces through bespoke lighting for over thirty-five years. Forming close collaborative relationships with a number of leading interior designers, they have become the UK’s leading decorative lighting company.