architectural thesis report

VISVESVARAYA TECHNOLOGICAL UNIVERSITY “Jnana Sangama”, Belagavi 590018 Thesis ARCHITECTURAL DESIGN PROJECT 2020 - 2021 “FASHION HUB”

In partial fulfilment of the requirements for the award of the degree Bachelor of Architecture Submitted by GREESHMA G USN 1RS16AT011 GUIDE AR. NIKHIL JAGADISH AGASIBAGALAVAR

R.R SCHOOL OF ARCHITECTURE (AFFILIATED TO VTU BELAGAVI, APPROVED BY COA, NEW DELHI) Raja Reddy Layout, Hesaraghatta Main Road Chikkabanavara, Bangalore – 090

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RR SCHOOL OF ARCHITECTURE Raja Reddy Layout, Hesaraghatta Main Road, Chikkabanavara, Bangalore – 560090

CERTIFICATE Certified that the project work entitled

“FASHION HUB”

carried out by Ms. GREESHMA G, USN 1RS16AT011 a Bonafede student of RR School of Architecture in partial fulfillment for the award of Bachelor of Architecture of the Visveswaraya Technological University, Belgaum during the year 2019-2020. It is certified that all correction/suggestions indicated for Internal Assessment have been incorporated in the report deposited in the department library The project report has been approved as it satisfies the academic requirements in respect of project work prescribed for the said Degree

––––––––––– Ar. NIKHIL JAGADISH Guide RR School of Architecture

Ar. Shivashranappa B Patil Principal RR School of Architecture

Examiner 1 Examiner 2

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ACKNOWLEDGEMENT

I would like to express my sincere and deep gratitude to my guides Ar. Shivasharanappa B Patil and Ar. Nikhil Jagadish, R.R School of Architecture for their guidance and helping me throughout my thesis

semester.

I also express my sincere gratitude to all my faculty members, and non-teaching staff for their timely help in improving my design and support towards completing my design.

I also thank my parents and my sister for their continued moral and financial support throughout my studies and believing in me.

I would like to thank my batch mates, Apoorva K, Nisarga S, Shweta P Patil and my friends, seniors and juniors for supporting me all the time giving me all the strength and motivation throughout my thesis journey.

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Fashion hub

Greeshma G FASHION HUB

31RS16AT011

XI Semester 2016 Batch

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Table of contents 1 Chapter 01……………………………………………………….09 Introduction 1.1 Introduction 1.2 Key idea on the topic 1.3 Fashion in India 1.4 Synopsis 1.5 Aim and Objectives 1.6 Scope and limitations 1.7 Methodology 1.8 Justification 1.9 Core design and manufacturing sectors 1.10 Wider supply chain 1.11 Economic profile of textile industry in Bangalore 1.12 Development of garment industry

2 Chapter 02…………………………………………………………14 Data collection 3.1 Retail areas 3.2 Display units 3.3 Restaurants 3.4 Recreation 3.5 Office space 3.6 Conference hall 3.7 Cultural area 3.8 Library 3.9 Services

3. Chapter 03…………………………………………………………45 Literature study 3.1. Hackney fashion hub 3.2 Pearl academy 3.3. Sabyasachi flagship store 3.4 Xinhee design centre FASHION HUB

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3.5 National textile museum

4. Chapter 04………………………………………………………138 Analysis 4.1 comparative analysis 4.2 Area matrix 4.3 Users 4.4 project rationale

5. chapter 05………………………………………………………143 Site analysis 5.1 Site appraisal 5.2 General information 5.3 Location

5.4 site accessibility 5.5 Soil type 5.6 Infrastructure 5.7 site salient features 5.8 Mapping 5.9 climatic weather conditions 5.10 Services 5.11 Biological environment 5.12 Land usage area 5.13 Tourism interest around the site 5.14 Site details 5.16 SWOT Analysis

6. Chapter 06………………………………………………………157 Area requirements calculation 6.1 By- Laws 6.2 Area comparison analysis 6.3 Proposed site area

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6.4 Area calculation 6.5 Area requirements

7. Chapter 07……………………………………………………169 Zoning 7.1 Proximity studies 7.2 Site zoning of local surroundings 7.3 Bubble diagram 7.4 Flow chart 7.5 Site zoning

8. Chapter 08………………………………………………………176 Concept 8.1 Base form 8.2 Concept at master plan level 8.3 Concept of built form 8.4 Form development

9. Chapter 09………………………………………………………179 Scheme of drawings 9.1 Site plan 9.2 Aerial view of master plan 9.3 Floor plans of individual blocks 9.3.1 Retail and sales 9.3.2 Promote and launch 9.3.3 Fashion institute 9.3.4 Food court 9.3.5 Hospitality (housing) 9.4 Elevations and sections 9.5 Detailed drawings 9.6 Refernace

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Chapter 01- Introduction

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1.1 Introduction Style is that the need of the general public; design is that the method of activity, strategy for direct, way, custom, sort and way. it's essential to orchestrate dresses according to the festivals, customs - conventions, winning climate and thusly the air. Today we need imagination, workmanship and design. Design might be a method of communicating through painstakingly chose strings that cover our skin projecting out our internal considerations and communicating our emotions. Fabrics are the craftsmanship and thusly the manner in which one is spruced up - is that the style.

Style Technology Park which is separated from the contrary business complex. Proposed as an incorporated improvement obliging the style business' prerequisites of Karnataka as a 'onestop-arrangement', the Project would be created on an industrially self-supporting configuration. The Project has been visualized see able of the current situation with design and related businesses and furthermore the coordinated improvement would supply business, mechanical and private spaces.

Design centre could be a gathering point for all the fundamental exercises related with style. it's a mixture of retail spaces, display lobby, gallery, library, room, workshop rooms, office, creation units, incline show territories, food court, boarding offices and so on.

1.2 Key Idea on the Topic: • India may be a nation notable for its different garments custom, yet at the identical time it's yet to form an apparent Position in design industry. • To make mindfulness about the Indian design industry among the traditional populace and furthermore to begin another method of discovering that overcomes any issues between the fashion business and also the instructive framework. • This style centre point gives a typical stage to the scholars, instructors, purchasers, dealers and therefore the real business hatcheries and reduces the extension among each other.

1.3 Fashion in India: Fashion in India has thousand years of tradition behind it. India has rich and varied textile heritage were each region of India has its own native dress and traditional costumes. Fashion in India is a fast-growing industry with international events such as India fashion week and annual shows by fashion designers in the major cities of the country.

India hosts its own fashion weeks which seem to be getting bigger and better every year. These fashion weeks allows the well known and upcoming designers to showcase their work.

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1.6 Aim: The main aim is to create the fashion citadel of the future that represents speed and dynamism of becoming an exemplary emblem for different brands, suppliers, manufactures, designers, models and visitors within the one stop solution. Since there is a lot of fashion hubs in India but not all fashion hubs are integrated along with fashion institutes. By integrating fashion hub along with fashion institutions that will help the upcoming fashion designers and also expose them to practical aspects of fashion industry and marketing by introducing the business incubators.

1.6 Objectives: Creates a one stop for fashion related activities and information in a provided place for varied sectors of people i.e., exhibitors, fashion designers, speculators, common public etc.

Fashion is dynamic which is growing day by day so it is essential to provide a permanent platform for Indian fashion by integrating various aspects.

Fashion is an art which will help the fashion designers to showcase their artistic and unique skills.

Hence fashion hub is a common platform which will provide an opportunity for students, manufacturers, retailers, local retailers and business incubators. Which is essential for better working of the system and to promote Indian fashion on a better platform.

It is very important to make the people aware about the process that involves in the production of the garments they put or the accessories they wear.

Hence, the project is an attempt to make people aware about the Indian fashion and the process and produce respect for the same. And to make India emerge as a major hub for international fashion events.

In order to promote the fast fashion and also to create the awareness about the negative and positive aspects of how its effecting the environment.

1.7 Scope: 1. Creates a distinctive icon for fashion in a city thus a landmark is created.

2. It will provide an inter face by creating a permanent market and event place for fashion industry.

3. Highlighting the Indian traditions and culture identity.

4. It also influences the aesthetic, theory, technology and history.

5. It also helps with the creating awareness about the current trends and also about the sustainable clothing, upscaled goods and creating the powerful intuitive environmental appeal.

1.7 Limitations: FASHION HUB

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6. Due this pandemic situation it’s difficult to get permission for live case study.

7. Time plays a major role of disadvantage to the research process.

8. Because of the time constraint the solution would be given in a minimal level but with the fullest effort.

9. Frequent visit to the site would be difficult because of the ongoing crisis.

1.8 Methodology:       

To achieve study of research with books and journals which talk about deployed structures.

To find case studies and analysis on the structures through internet.

The study will also have discussions with faculties, architects, structure and engineers.

To understand the purpose of proposal of India fashion: Understanding through literature reviews and surveys.

To attain solution through the live examples: Solving the research problem through case studies.

To study the architectural and design aspects of fashion capitol.

Creating design on various studies.

1.9 Justification:  

To promote the fashion image of the nation.

To increase awareness about the Indian fashion industry among the common population and to initiate a new way of learning that bridges the gap between the industry and the educational system.  Bangalore is fast emerging as an important sourcing hub for international top brands in apparel and accessories. There are more than 2,000 textile and garment units in Bangalore. The city is also the silk capital of India accounting for about 50 per cent of country’s silk output. The city has, over the years, emerged as one of the fashion capitals of the country.

1.10 Core sectors

design

and

manufacturing

−− Designer and ‘couture’ fashion, bespoke tailoring, −− Womenswear, menswear, children swear, lingerie −− Knitwear, footwear, bags and luggage, jewellery and watches, accessories, eyewear, millinery −− Sportswear, sports kit, streetwear −− Uniforms, work wear, denim −− Cosmetics, perfume and hair products

1.11Wider supply chain FASHION HUB

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−− Fashion retail (the major employer); −− Wholesale −− Digital manufacturing −− Textiles −− Education – in design, technical, marketing, production, fashion journalism, buying and merchandising −− Creative services – photography, hair and makeup, styling, creative direction −− Marketing −− Media −− Research and innovation – including wearables, Technical textiles and innovation in retail experiences both online and in a range of physical Environments, Findings of the study confirm that if India is to continue to support world leading creative Designers and to grow fashion as a broadly- based employment sector including a sizeable number of jobs in manufacturing, there is an urgent need to build capacity, and promote innovation and resilience across the whole value chain.

1.11 Required Skills & Training −

An assessment of skills demand both for shortages (pipeline) and gaps (in current workforce) across

1.11Fashion manufacturing.

An appraisal of existing skills provision (careers guidance, courses, modules, facilities, continuing Professional development and providers) − A ‘wishlist’ identifying where additional qualifications, courses, modules and training is required, likely −

1.11Targeting gaps in provision around: • Craft and technical skills related to fashion manufacture • Tailoring • Design and garment technology • Digital Skills – including fabrication • Management and executive skills • Wrap-around business support and mentoring in areas such as cash flow projection, Product costing and buying, support for industry compliance −− Exploring potential to broaden participation by mature school leavers (post Apprentice age of 24), with some prior work experience −

A related work stream of training and funding (in the form of loans) to existing and start up manufacturers to enable compliance with ethical production standards (Fast Forward / SMETA Audits)

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1.12 Economic profile of textile industry in Bangalore: The piece of clothing ventures inside the State of Karnataka are packed in • Bangalore where some of the greatest fare places of the nation exist.

• Overseas purchasers see Bangalore as a significant area for sourcing of garments after Bombay and Delhi.

• Brand pictures are being felt during this district and there's an amazing potential for creation significant added merchandise.

• Field contemplates led in before explores have demonstrated that there are roughly 40,000 readymade piece of clothing producing units in India.

• Many driving world design names are being identified with Indian items.

• India is being viewed as a genuine provider of prime quality style clothes, which are being acknowledged in significant worldwide business sectors.

• Apparel Park, at Doddaballapur has begun working in an extremely enormous manner. In India, RMG units are concentrated inside the urban areas like Delhi, Mumbai, Kolkata, Bangalore, Chennai, Jaipur, Tirupur, and Ludhiana.

• The significant items fabricated here are: Ladies Jacket, Blouses, Churidar sets, Petticoats, and Gents Trousers, Shirts, and T-Shirts.

1.13Development of garment industry; At present there are around 900 dynamic readymade piece of clothing makers and exporters, the amount is most likely going to stretch out according to the reports of Apparel Park at Doddaballapur.

• Karnataka Industrial Area Development Board is inside the way toward gaining the grounds for the further extension of the recreation center. There are around 1600 fabricators who do desk work for these exporters, other than homegrown market needs.

• There are 50 weaving units who are supporting these units for esteem expansion.

Expansive sub-gathering of the items is as per the following:  Readymade pieces of clothing for Gents: 60%;  RMG for women: 30%;  RMG for youngsters: 10%.

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• The economy of Bangalore is inseparably required immediately of readymade style industry. 30% of the Readymade Garments of the nation are made during this area.

• This is that the third greatest readymade article of clothing producing bunch inside the nation.

1.14 India as it gears up to be next global fashion hub The Indian material and clothing trade market is foreseen to prevail in US$ 226 billion by 2024.

• The RMG area are the main supporter of India's absolute attire trades, representing approximately 43 percent of the full worldwide fares.

• Indian makers are acculturating their stockpile chains by improving their assembling principles and sets of accepted rules • Over 300 worldwide attire brands are intending to enter the Indian clothing market inside the following two years.

• These brands will enter the Indian market either by cooperating with existing internet business stages or making completely possessed and worked stores • The State of Fashion, a review gave by McKinsey and Company, an overall administration consultancy firm, India will turn into a fundamental point for the style business as not exclusively will its assembling fortify however its development of class buyers will make a whole new class of purchasers.

• These brands will enter the Indian market either by partnering with existing e-commerce platforms or creating fully owned and operated stores fashion and architecture are both based on basic life necessities - clothing and shelter.

However, they are also forming of self expression - for both the creators and consumers. both fashion and architecture affect our emotional being. on a deep level, fashion and architecture have less do with feeling comfortless your own skin and in your habitat.

1.14 The Spinning Wheel A Cosmic flow Reflected In the thread of The spinning wheel Nourishing The mind And the Soul In the Realisation The self In the Endless Space Without Horizon Of The Moment In Silence Of Enlightenment With Peace with Truth Within And Without.

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It is a manner of doing something area of activity that involves different style of appearance depending on: * social * economic * culture fashion is a term usually used in a positive sense, as synonym for glamor, beauty and style. Fashion reflects our culture and lifestyle. it is a communicative phenomenon, which enables individuals to build their major remarkable existence. Fashion retail shops have occupied the greatest area of shop fronts along any into urban context, enlightening our urban life. It has followed contemporary art, shadowed the relocation of galleries within the city, emulated its architecture and design and even started exhibits and installation within its own shop floors.

1.4 Fashion events in India: 

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Lakme fashion week: Lakme fashion week is the first fashion Runway event that took place in India. It is a bi- annual Indian fashion event organised in Mumbai.

India fashion week: this is the biggest event takes place every year in Delhi and it showcase the collections of more than 130 fashion designers.

Wills lifestyle Indian fashion week: bi-annual Indian fashion event Known for presenting summer and winter clothing collections. WIFW is run by the Fashion Design Council of India and funded by Wills Lifestyle. Indian bridal fashion week Bangalore Fashion Week: Bangalore Fashion Week event takes place twice a year. Bangalore Fashion Week so best known for organizing world tours with the purpose of showcasing India’s craftsmanship with events being held in Bangkok and Dubai.

Van-Heusan Indian fashion week: The male oriented fashion show has resulted in Indian menswear flourishing and evolving at a rapid rate.

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Chapter 02- data collection

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3.7 CULTURAL AREA

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•Exit ,escape routes : 1m wide per 150 persons (min 0.8m) •Seat width : Min. width is .45m to .6m RULE of THUMB for SEATING AREA:

Allow 0.5m2 per Seat, including Aisles and Crossover. This is sufficiently accurate for preliminary planning.

Angle A: Shifting position to look between heads in row immediately in front of spectator and over all other heads.

Angle 8: Shifting position to look between heads of two rows immediately in front of spectators and over all other heads.

ACOUSTICAL TREATEMENT • The minimum standard of sound reduction likely to be required in an auditorium in a city to protect it against external noise is of the order of 65 dB. • This reduction should be provided on all sides, but it would be reasonable to make the roof insulation • 5-10 dB less provided the building is not unduly exposed to noise from aircraft in-flight.

Surrounding the auditorium with ancillary rooms and foyers is an obvious and invaluable planning method of obtain the required insulation against outdoor noise.

• The insulation of the internal walls should be adequate to protect the auditorium from these noise sources and the insulation should not be by-passed by openings, doorways, etc.

•The adequate absorbing surfaces should be provided in the hall to control the reverberation.

•Such areas include rear walls, balcony parapet, •concave surfaces etc.

•Porous material are used for absorbing the sound .such materials are quilts, wool, gypsum board etc.

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3.7 CULTURAL AREA

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3.9 Services PARKING ANALYSIS Four level basement parking is allowed. In which 15% is open or surface parking and 85% is covered parking.

Max. floor height is 4.5 m.

Dimension of vehicle Car - 5.0m x 2.5m Two wheeler - 2.5m x 0.5m

Turning radius Inner radius - 3.5 m Outer radius - 5.0m

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3.9 Services

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SURFACE PARKING - (15% of total) A major consideration in the design of any parking area is simplicity. The three basic dimensions of any parking layout are: (1) the length and width of car stalls, (2) the width of aisles, and (3) the angle between car stall and aisle. Aisle width is related to stall width and angle of stalls.

Width of aisle – 24” for 90˚ parking and 13” for 45˚ parking

BASEMENT PARKING- (85% of total) Ramp Slopes • The maximum ramp slope should be 20 percent.

• For slopes over 10 percent, a transition at least 8 ft long should be provided at each end of the ramp at one half the slope of the ramp itself .

Ramps may be straight, curved, or a combination

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Ramp Width and Radii For one-way straight ramps, minimum width is 12 ft (3 .66 m); and for two-way straight ramps, where opposing traffic flows are not separated, 22 ft (6 .71 m) is the recommended minimum width. Where a barrier is used between lanes to separate traffic flows, each lane should be at least 12 ft (3.66 m) wide for tangent lengths. Circular ramp lanes generally Should be 14-18 ft (4 .3-5 .5 m) wide FASHION HUB

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RAMP A ramp is defined as a sloping walkway which is attached to a building as a means of moving from one floor elevation to another without encountering any obstruction.

•at least 4 ft wide.

•Ramp slopes must not be greater than 8.33 percent (1 inch in 12). If a ramp slopes 5 % (1 inch in 20) or less, and there is no drop-off, then no handrail will be required .

•If ramp slope is greater than 5 percent, and there is no drop-off, then one handrail will be required Ramps shall have at least a 5'-0" straight level surface at the bottom to allow stopping distance for wheelchairs.

Ramps shall have a 3'-0“long intermediate level platform at 30'-0“ intervals for rest and safety ..

PROVISION FOR PHYSICALLY HANDICAPPED Every building should be designed in such a way that it should have provision for physically handicapped.

Various provision includes – • ramp for easy accessibility of wheelchair • toilets for physically handicapped.

• lift of proper size to have space for wheelchair.

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Chapter 03- literature study

Literature study 3.1 Hackney fashion hub- prime literature study  

Methodology: primary literature study Reason for choice: proposed project/ scale of the project/ sustainable feature/ design feature/ understand the user experience

3.2 Pearl academy  

Methodology: secondary literature study Reason for choice: it ranks third in top 10 fashion design institutes in India/ scale of the project/ sustainability feature/ design feature

3.3 Sabyasachi flagship store  

Methodology: prime literature study Reason for choice: scale of the project/ design feature/ visitor experience/ one of the best designer boutique in India

3.4 Xinhee design centre  

Methodology: secondary literature study Reason for choice: proposal project/ sustainable feature/ design feature/business spaces/ office spaces

3.5 National textile museum  

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Methodology: secondary literature study Reason for choice: scale of the project/ traditional architectural style/ design feature/ visitor experience

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3.1 Project overview:

• • • • • • • • •

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Project: Hankey Fashion Hub Architect: Adjaye Architects Location: 20 Baltic Street, London Client: Hackney Council, Network Rail And the Mayor Of London.

Type: Fashion Hub Area: 3.5 acre (7000sq.m) Status: Ongoing project Cost: $100m euro Site location

Location map:

Hackney London

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Morning lane, behind Burberry factory, hackney, London, uk

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Introduction: The Hackney Fashion Hub might be an exceptionally contemporary advancement that communicates the nuances of Hackney's novel metropolitan DNA, while reevaluating the metropolitan domain to be inviting, enthusiastic and imaginatively energizing. Resounding with the territory's memorable relationship with the style business, the structure veneers get the daylight to supply a cadenced surface that is quickening and charming, while the notable curves are deliberately safeguarded and celebrated – so there's a discourse among old and new that attaches the notable quintessence of Hackney to its forward force. The undertaking will redevelop the world between Hackney Central Station and furthermore the finish of Morning Lane Arches toward the east. The point is to make a pristine objective with a clear metropolitan environment. The recovery begins with the curves along Morning Lane (Phase I). The curves and two new structures at Chatham Place will frame the Hackney Fashion Hub. Neighborhood creators will have little workshops with showrooms close to set up brands, while eateries and bistros complete the combo. Afterward, the railroad curves close to Hackney Central will be renovated and furthermore the Tesco site will be redeveloped. At last, it's imagined to make a lodging on the situating of the old terminal confronting the recreation centre toward the north. the total region will have endless public domain, with an extreme and delicate scene procedure to tie the different land utilizes together and construct a solitary character.

Location: Map of London

The site is located within the London Borough of Hackney and whilst the site does not fall within a conservation area, it is situated directly adjacent to the Burberry outlet factory.

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Historical timeline

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Conversion area

Map of LB Hackney Conservation Areas The protection zone was assigned round the turn of the thousand years, and generally envelops Mare Street and an extent of the streets running east and west from Mare Street. Female horse Street is one among the soonest discernible courses in Hackney, and fundamentally early improvement passed off on one or the other roadside, with later modern advancement spreading over between Mare Street and along these lines the raised train line toward the east.

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Site Description: • The proposed structures are limited by the B113 Morning Lane toward the north, Chatham Place which runs between the structures and Belsham Street toward the south and furthermore the west.

• The characterized limit of Hackney Town Center is roughly 100 meters toward the west of the situating thus inside a straightforward strolling distance.

• There are transport stops situated inside closeness along Morning Lane • just as Hackney Central Overground station which is inside simple strolling distance.

• In the prompt region of the structures, the land use toward the south are an essential and preschool alluded to as Morningside correspondingly on the grounds that the Burberry manufacturing plant shop, with private structures toward the west and a Tesco food store toward the north-west.

Context map

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OBJECTIVES AND PRINCIPLES

The strategy for this plan has the following general objectives: ■ To establish sustainable travel principles for the development as a whole; ■ To facilitate tailored travel information; ■ To encourage healthy and active travel; ■ To reduce local congestion and associated externalities; ■ To minimize single occupancy vehicle and taxi trips; ■ To support car free lifestyles; and ■ To raise awareness of sustainable modes of transport available for employees travelling to and from the site.

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Zoning

Ariel Sketch

Zoning of local surrounding area FASHION HUB

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Site constraints

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Movements around the site Redeveloped Kingsland shopping center

Ashwin Street

Possible new development

DALSTON LANE

Pedestrian movement map

Bus route of the site location FASHION HUB

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Site constraints

The strategy aims to: • Create the right business and educational conditions for East London to become the UK • and Europe’s leading fashion district • Stimulate the individual capacities of companies and institutions to create new • possibilities, make new connections and tell a collective story • Act as exemplar for sector development activity across London • Provide the hub of a network of UK fashion clusters

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Concept Channel Retailing Store

Mobile

Socia

Web

Brand

customer

Fashion cluster

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Site surrounding

Approach to the Site

Main Landmarks and Linkages FASHION HUB

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Street Sections

Bohemia Arcade Street Section A, West End

Bohemia Arcade Street Section B, East End

Section of Hackney New Square

Plan of Bohemia Arcade FASHION HUB

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Ideas and approach to develop a sense of pride in their built environment

The site is located immediately to the east of Mare Street Town Centre which is one of the borough’s two main shopping centers and home to Hackney’s main civic and cultural facilities

The Floodplain: site falls within Flood Zone 1 Existing structures in the site • Historic duke of wellington club • Gravel pit chapel • Redevelopment of old Railway arches: • Renovate arches to attract niche entrepreneurs and build business communities.

• Burberry outlet store to luxury development Apartments

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Site Surrounding

A 3.5-acre Tesco site in east London is set to be redeveloped to become the centrepiece of Hackney Walk, a 1m sq. Ft. fashion-inspired neighbourhood.

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Proposed site layout

• Form Architecture have gained planning permission for the construction of 2 new mixed use buildings on a brownfield site in Morning Lane, Hackney.

• The new buildings will provide retail space on the ground floor with 3 floors of residential accommodation above and will form part of the new fashion retail hub in conjunction with Hackney Council and Network Rail.

• The railway arches are currently being converted from their previous motor trade use into retail units with our new buildings to follow later on this year.

Orientation f the building: North-East FASHION HUB

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Hackney Wick Wind Statistics  Strongest 7 September, 2020 • 17.9mph W  Average Septembe r • 4.3mph • Speed and Direction: 15mph NE

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Floor plan

Tower 2

Tower 1

Spaces: • • • • •

• • • • • •

•

Café Restaurant Retail spaces Design studio Outlet studio to display their works Leisure space Workshops Gallery Showroom space Mixed Retail Area Training and Skill Development Area Ware house

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Floor plan Shops module: 1. 50sq.m 2. 65sq.m 3. 52sq.m 4. 18sq.m 5. 25sq.m 6. 145sq.m 7. 125sq.m 8. 45sq.m 9. 110sq.m

Electrical substation

Switch room stairs Lifts

Retail stores Service entry

Pedestrian area Main Entrance

Lifts- 3 lifts Stairs 1 Fire Escape Stairs

Retail stores

Service lobby Switch room Substation

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Vehicular movement

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Sections

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7000sq.m of outlet retail space Tower 2

5 storey

New pedestrian area

7 storey

Tower 1

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Materials highlighting in elevation

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Site Plan Of Rail Way Arches • The site is rectilinear in shape • frontage towards Morning Lane (to the south) and two • secondary frontages along Church well Path (to the west) and Link Street (to the east).

• The rear(northern) boundary of the site is formed by the rear gardens of properties along Mehetable Road.

Site location Photographs of Site

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Railway Viaduct Arches As Retail Units and Formation of New Public Amenity Space

Ground Floor Layout

Access Arrangements

Proposed Shopfronts FASHION HUB

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Building views

Exterior view

Redevelopment Of The Old Railway Arches

Fashion street views

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Inference

• Transform the neglected part of the borough into a thriving retail hub.

• It crack slight- filled, compelling environment captures hackney’s creative energy.

• Making the design with training programmed in fashion and retail to help local candidate's • Implementing the local culture which even highlight the customers.

• Creating a pedestrianized area with more of public green space.

• Which even boost a local economy • It’s even a cultural hotspot in the outskirts of the Olympic perimeter.

• It’s even creating one of the fashion citadel.

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Literature Study

Pearl academy

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3.2 Project Overview Architects: Morphogenesis HVAC: Design Centre Project Year: 2008 Site area: 2, 15,000 sq.ft | 3 acres Project Area: 11745.0 sq.m Electrical: Integral Designs Plumbing: Tech Consultancy Client: Pearl Academy of Fashion Structure: N M Roof Designers Ltd. Contractors: R G Colonizers Pvt. Ltd. Project Location: Jaipur, Rajasthan, India Design Team: Sonali Rastogi, Rudrajit Sabhaney, Anna Kristiana Bergbom, Shruti Dimri, John Alok Decruz Architectural Style: Modern adaptation of indo- Islamic style Building Height: 21m Capacity: 600 students & 100 staff Climate: Hot and dry climate

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Introduction The Pearl Academy of Fashion, Jaipur might be a grounds which by excellence of its plan is outfitted towards making a naturally responsive aloof living space. The establishment makes intelligent spaces for a profoundly innovative understudy body to figure in multi-utilitarian zones which mix the inside with the outside flawlessly. the offbeat engineering of the organization rises out of a combination of the rich customary structure information bank and imaginative contemporary design.

Location

Jaipur, Rajasthan, India

Typology: Educational Location: 27.03° N, 75.89° E Completion: June 2008 Cost: USD 3.8 million Site Area: 12,542 sq.m

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Context The establishment is situated in a common hot, dry, desert type atmosphere on the edges of Jaipur in the callous Kukas mechanical region, around 20 kilometers from the popular walled city. It positions third in the best 10 style configuration foundations in India, and its plan expected to speak to the earnestness of its scholastic direction through its conventional calculation.

• The main entrance to the college campus is through the secondary street.

•

The entrance to the college is from south east direction

•

The height of the compound wall is raised in other direction so as to avoid noise pollution.

•

The height of the compound wall is kept very low so that it doesn’t affects underbelly of the building.

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The building is planned in such a way that its actives are not affected by the surrounding industries.

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Concept Modern adaptation of indo- Islamic style Indo- Islamic style

Pearl academy

Sky light opening’s

Level difference and the courtyard with water body Baoli: Step wells or ponds in which the water can be reached by descending a set of steps

Jali concept Jaali: the term for a perforated stone or latticed screen, usually with an ornamental pattern constructed through the use of calligraphy and geometry.

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Classification Clearly defined access corridor having formal spaces on one side and view of informal spaces on the other side.

Short vertical mass in comparison mass with inward looking arrangement functions are stacked at different levels of the building vertically.

There are public, semi public and private spaces within the institute building zoned according to functions.

Public

Auditorium Reception

Private Classroom Labs Research Center Lecture Hall Library

Semi public

Zoning FASHION HUB

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Shadow analysis

The traditional courtyards take on the curvilinear shapes within the regulated form of the cloister like periphery. This curvilinear geometry is generated through shadow analysis tracked through the movement of the sun through the day and across the season.

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Form optimization, morphology and orientation An industrial site context along with form optimization led to the formation of perfect rectangular volume with minimum exposed surface area

Building modulation view

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Planning

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First Floor Plan Operational Hours: 1100hrs/year Programme: 4 classrooms, 24 studios, offices, library Auditorium (195 occupancy)

Ground Floor Plan FASHION HUB

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Activity and connection pattern

Activity pattern

Vertical and Horizontal building connection FASHION HUB

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Distribution of various component Lower Ground Floor

94 informal student area institute area

Lower Ground Floor

formal student area adminstration area

Ground Floor 3

7

34

10

17 29

Ground Floor

administrative area formal student area classroom informal student area faculty area Institute Area

First Floor 2 35 53 10

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formal student area faculty area institute area administration area 82

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AREA ANALYSIS

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Elements

 Jaali:

• The outer layer sits 4 feet way from the building reduces the direct heat gain through jaali, yet allowing for diffused and soft daylight • The jaali thus, serves the function of 3 filters – air, light, and privacy.

There is greater gap between two courses of jallis which serves two purpose of diffusing he light as well as having outer view.

 Water body

Water body is located on the south west side so as the air flows and passes through, the temperature of the air decreases.

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Elements

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ďƒ˜ Courtyard:

The inner courtyards provide daylight to the classrooms, studios reducing the need of artificial light. Open glass walled walkways surround the blocks which allows daylight to enter within the space. ďƒ˜ Passive cooling method:

Sketch of Air flow

The entire building is elevated off the ground sucking the air in around the edges of the building

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Structural detail

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Image showing the use of matkas4 in the roof slab of Pearl Academy of Fashion during the actual construction.

Section showing the use of matkas4 (earthen pots) in the roof for the purpose of insulation.

Perspective view showing the optimized building envelope floating over the sunken court.

Detail of Lower Ground Floor FASHION HUB

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Interior spaces

Corridor space with the landscape area

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Photograph showing the Interior spaces

Niche or displaying students work and to make the corridors more interesting.

Machinery workshop space at ground level for getting more open space.

Studio space at center for fetching the natural light.

Multi functional space used by students.

Handlooms in sewing and weaving lab.

Auditorium used for lectures or functions.

Dyeing lab.

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Sewing machines in sewing lab.

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Photograph showing the Interior spaces

Large opening in canteen space to have connectivity with outside informal space.

Outside seating for canteen to enjoy the water body.

Passage area used for displaying students work.

Gym area and indoor activities for students

First floor Formal student area, Ground floor Formal student area, faculty area, institute area Lower ground floor Informal , formal and admin area

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Materials

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Concrete

Steel

• while positioning it within the contempor ary cultural and architectur al paradigm.

Local Stone Glass • The materials used for construction are a mix of local stone, steel, glass, and concrete chosen keeping in mind the climatic needs of the region while retaining the progressive design intent.

• Energy efficiency is a prime concern and the institute is 100% self-sufficient in terms of captive power and water supply and promotes rain water harvesting and waste water re-cycling through the use of a sewage treatment plant.

• Besides having become a very successful model for cost effective passive architecture in desert regions the design and facilities of the campus complement the ideology of the Pearl Academy of Fashion – a cutting edge . . design institute with a sustainable • The Pearl Academy of Fashion is an exemplar of an inclusive Architecture which ntends.

To accommodate all the. .

Heritage values.

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Conclusion • working in an environment with limited resources.

• Design is viewed as a process that is a resultant of different stimuli, ranging from climatic conditions, financial and market forces, globalization, local conditions, prevalent traditions and technologies, and the community.

• Climate or ecological or environmentally sensitive architecture; • it is inherent and integral to the process of design, from concept to completion and to the full life cycle of the building.

• The most effective approach would be to build with local materials in a way that responds to the local climate while remaining economically viable and globally pertinent.

• Architecture of the future should successfully reduce the load on the environment in its construction strategy (assembly), material resource utilization (transportation), spatial allocation (area optimization), energy consumption (passive methods) and should increasingly rely on natural environmental resources and renewable such as day lighting, ventilation, passive methods of cooling, water recycling and access to nature.

• Goal was to achieve comfort conditions with utilization of minimum resources, water and wastage • DESIGN INTERVATION • The size or the scale of the courtyard according to building height is appropriate as the buildings provide proper shade making it an interactive space for the students.

• The Lower floor is sunken and filled with water so that as soon as hot air in the courtyard rises up ,the outside air taking its place gets cooled by the waterbody present.

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Sabyasachi flagship FASHION HUB

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3.3 Project overview

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Location: Near qutub minar complex, Mehrauli, New Delhi.

Architects: Sabyasachi Mukherjee Type: Flagship store Year of completion on: 2008 Area: 1300sq.m Climate: Humid sub-tropical climate No of floors: G+1 Interior style: Traditional Calcutta style with paintings No. of stores in India: Four stores Philosophy: Nostalgia is always the important factor in all his work, and it plays a huge role. It has all the traditional Qajar art of Persian.

He believes in showcasing the real stories of indian art and craft to the world.

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Introduction Sabyasachi Mukerjee operates through four flagship store in India and sell third party retailers world-wide. Known for his bespoke bridal wear, the label offers beautiful master piece worn by Bollywood and Hollywood celebrities, with collaboration with Christian louboutin, pottery barn and forever mark, sabyasachi has already established his name in the global market. Despite of his fame in the fashion industry, he does not have platform to offer his product and services in US. Will open door to the brides to receive the exceptional services offered to sabayasachi brides and with incorporates with a different culture to attract the non-Indian audience as well.

Sabyasachi’s design are inspired by different Indian architecture and art every collection is based on story which are inspired from Indian history and culture.

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Context

Context: Plain site near to Qutub minar complex. Ideal site for the project can easily on main road.

The site is surrounded by many other flagship store of Indian famous designer.

Climate • humid sub-tropical climate • Average temperature ranges Connectivity and access from 19-32 depending on • Indira Gandhi International the weather airport: 12km • Summer are hot, winter are • Bus stand: 1km quite cold, with most • Railway station:12km amount of rain during monsoons FASHION HUB

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Aim and objectives Aim: This project aims to establish a one stop store for bridal collection in Delhi with all types of traditional collection and also collaboration with Christian Louboutin, Forevermark and Pottery mark.

Sabyasachi’s flagship store has opened in Delhi and brings with it his stunning wedding wear, accessories, menswear, and ready-to-wear lines.

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Planning/ Design of the spaces

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Division of two wings Bridal wear Light Culture Heavy Palace Soft

Western Dark Forest Hard Ready made Men’s wear Children's wear

The project is divided into two wings bridal and non bridal with grand stairway in the middle of two wings. The layout of the store is straight layout. Straight floor plan makes optimum use of wall and utilize the space in the most judicious manner straight floor plan creates space within the retail store for the customer to over freely.

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Planning Division of two wings Bridal wear Light Culture Heavy Palace Soft Non Bridal

Western Dark Forest Hard Ready made Men’s wear Children's wear Bridal

One wing: bridal wear, couture jewelry in collaboration with kishandas and co.

Second wing: ready to wear sarees, kurtas, men's wear, accessories, trunks for trousseau and luggage in collaboration with trunk company, Jaipur.

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Planning

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Interior:

• In numbers the gorgeous details of interior are even more incredible.

• The store has no natural light in its interior the whole store lit up with decorative chandeliers and the texture of wall, artifacts, carpet itself.

• The only flaw of this kind of light is with cleaning Indian heritage is celebrated in every corner.

• The grand staircase divides this 13500sq.ft store into two wings.

• The store is adorned with 732 attar bottles, antique mirrors, vintage photographs, hand fired Portuguese tiles, 112 rich carpets and rugs, 57 hand painted chandeliers, 63 piece of art and sculpture by sabayasachi art foundation.

• The traditional Qajar art of Persia to the Victorian influences to the dimly-lit corridors, the lavish display of his evolution is summarized in all of his opulence-store.

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Planning

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Exterior: • The exterior has a simple symmetric design, plain white color façade made of stone.

• The grand entrance something that comes to eyes first, unique and attractive.

Louver window opening 3 Centered arch façade background with a staircase

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Interiors

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Interior light This store has no natural light in its interior, whole store is lit up with decorative chandeliers and the texture of wall, artifacts, carpets itself. The only flaw of this kind of light is with cleaning.

Internal staircase

He interior of the store is such that it creates its own world inside different from outside.

Display The layout of this store is straight layout. Straight floor plan makes optimum use of walls, and utilizes the space in the most judicious manner.

Straight floor plan creates spaces within the retail store for the customers to move freely.

View of entry phase 2

Each and every wall of the store has artistic effect around the India.

Men's collection FASHION HUB

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Customer experience Ambience The customers will enter into n experiential store where they can experience the ambience through five senses Sight: As soon a customer enters the store, they can experience the Indian heritage through their eyes.

Touch: Feel the garments, intricate embroidery, artifacts and art work of traditional artwork Smell: The vase and the urli in the store will be replaced with fresh flower’s attar bottles in the store. The smell of the attar will give a very strong yet pleasant smelt Taste: The store will offer different types of authentic tea and the famous chai.

Accompanying the tea will be Indian snacks like samosas. Also choice of sherbet will be offered.

Hear: Indian classical locals or instrumental music (sitar) with a slow tempo and soothing effect.

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In store Experience

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Smart mirror: Virtual mirror is great tool for the brides to select their choice of the garment. The mirror will have different types of sarees and bridal lehenga.

This will help her to select the dress and if the garment is available in the store can try it and can be ordered.

Having a mirror in the store will help he bride and her family save time over selection of garments and satisfaction of virtually trying various types of outfits.

Since Indian wedding wear is very heavy it is difficult to try multiple outfits.

The bride usually gets tired after trying a few outfits, hence incorporating virtual mirror will be helpful.

Videos for brides: Sabyasachi brides are always special. For them to feel more special, as a part of the customer experience, the label will offers special video to them. This video will be the making of their bridal outfit and a beautiful video which will be a part of their wedding memory.

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In store Experience Bridal trunk: The bridal outfits will be delivered to the brides in a special trunk made exclusively for the brides. The trunk will be made of special brocade silk fabric with an inner lining of rich velvet fabric.

There will be a special la-bel made embroidery which will say, “sabyasachi brides�. The trunk will also include a hand written thankyou note from the designer.

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Interiors

Interior staircase with the chandelier lighting

Trial room

Bridal collection store

Jewelry collection

Exhibition area FASHION HUB

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Design parameters

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Reception Lobby 2. Waiting lounge 3. Exhibition 4. Experiential sitting 5. Men’s section 6. Women’s section 7. Children's section 8. jewelry’ section 9. Trial room’s 10. Toilet’s 11. VIP bridal room 12. Store manager cabin 13. Fitting room 14. Store room 15. Pantry 16. Workshop 17. Display window 1.

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Inference • • • • • • • • • • • •

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One of the best designer stores in India to look forward for any party wear which is displayed in attractive way.

Ideal site for the project can easily pull the tourist.

The grand entrance something that comes to eyes first, unique and attractive.

Interior experience makes you fell royalty.

Interiors is decorated with light and Indian traditional stuffs.

The customers will enter into an experiential store where they can experience the ambience trough five senses.

The staffs and the designer Sabyasachi Mukerji make every client satisfied with their beautiful and detailed designer product.

The lighting of the store highlights the dress details.

Whole ambience of the store gives the museum feel.

Heritage retail experience for the customers Interior furniture's are blend with the different architectural style.

Simple white façade from exterior and rich architectural detail in the interior The grand entrance something that comes to eyes first, unique and attractive. Interior experience makes you fell royalty. Interiors is decorated with light and Indian traditional stuffs. The customers will enter into an experiential store where they can experience the ambience trough five senses.

The lighting of the store highlights the dress details. Whole ambience of the store gives the museum feel. Heritage retail experience for the customers. Interior furniture's are blend with the different architectural style. Simple white façade from exterior and rich architectural detail in the interior

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3.4 Project overview

Project Info: Xinhee Design Center 2010-2017 Location: Xiamen, China Typology: Office Status: Under Construction Site Area: 15,624 sqm Building Area: 61,534.6 sqm Building Height: 45.5m Directors: Ma Yansong, Dang Qun, Yosuke Hayano Design Team: J Travis Russett, Flora Lee, Liu Huiying, Fu Changrui, Xu Chen, Julian Sattler, Jei Kim, Jakob Beer, Younjin Park, Liu Ling, Ma Ning, Sear Nee, Zhu Jinglu, Liang Zhongyi, Sarita Tejasmit, Natalia Giacomino Architectural firm: MAD Architects Client: xinhee government orginization

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Location

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• Located in the Chinese coastal city of Xiamen, MAD Architects’ design for the Xinhee Design Center is currently under construction.

• The design center is for the international fashion group, Xinhee, and its six subsidiary brands.

CHINA

FUJIAN

Siming District, Xiamen, Fujian, China FASHION HUB

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This ghostly, amorphous structure in the Chinese coastal city of Xiamen takes its inspiration from the bones and sinew of the human body.

The new Xinhee Design Center, designed by MAD Architects also boasts several sustainable features, including sprawling gardens, solar panels and a sunshading PTFE envelope, all contained in its curving, anthropoid shape.

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Structural Detail

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Zoning

2

garden

workshop

atrium

offices

Design studio

Horizontal zoning

Offices

Design studios

Offices Conference

g a l l e r y

Garden

Workshop

Catwalk

Garden Exit

Parking

Vertical zoning

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Planning

Site Each of the volumes, accommodating the offices of the group's six subsidiary brands, has its own research and office spaces, at the same time allowing inter-

Third floor FASHION HUB

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Planning

Fifth floor While the first floor is occupied mainly by water features and green spaces open to the public, the upper floors house office spaces with smaller green areas scattered throughout the building and the

Seventh floor FASHION HUB

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Planning

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Ninth floor plan This interaction extends to include the way offices spaces relate to the outside gardens.

Long section

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Sectional details

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Cross section

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Circulation

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Sectional model The atrium functions as a public space that visually connect the offices located on different levels of the building.

The thin, PTFE envelope is soft and flowing, and protects the interior while appearing delicate and free.

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Inference

119

• It’s an office with an open floor plans and multipurpose layouts to encourage collaboration through the firms.

• With green space on every floor, offers a highly flexible multipurpose layout with shared workspaces through the building.

• It also flexible and adaptive working environment allowing their own individual office and research space and also allows to adopt brand – centered work place strategies.

• Connecting each floor visually through the atrium.

• The organic shape the petal floor plans minimal built-out spaces.

• Radial layout enables the office space to be highly efficient and adaptable and also allows natural light, ventilation, and fantastic view corridors.

• They also adopted the tech- proofed the design to anticipate more mobility, changes in work styles and habits, and more flexible and web-based computing platforms.

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Literature Study

National Textile museum

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3.5 Project Overview Architect: A. B. Hubback Location: muzium tekshil negara 26 jalan sultan, Kuala Lumpur, Malaysia Architectural style: Mughal Islamic Style Architecture Year: Built in 1896 Previously: designed for the Headquarter of the federated malay states Railway.

Later year: occupied by numerous government bodies or various purposes.

Site Area: 1 acres (4216 sq.m) 3259m2 Built up area: 0.41 acres (382.19 sq.m) floor area of 3145.3 m2 Building height: 25.75m (2 1/2 storied building) Renovated for museum: August 2007 - Jun 2009) Opened to the public: 9 January 2010 Collection size: 486 Collection Climate: Hot and humid

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Introduction • It was built alongside the Sultan Abdul Samad building.

• In 1917, the building was given to the Selangor state government and became Selangor Public Works Department. (PWD or JKR).

• The façade was given a facelift to harmonize with the Islamic style of the adjacent government buildings.

• The museum was gazette on 13 October 1983 as a heritage building under the Government Gazette P.U. (A) 423, Ancient Monuments and Historical Sites (No. 3), Antiquities Act 1976.

Under the 9th Malaysia Plan (2006-2010), the Ministry of Information, Communications and Culture through the Department of Museums Malaysia managed the implementation of the project ‘Proposal for Conservation, Interior Design and Display for the National Textile Museum Kuala Lumpur’ beginning August 2007 until its completion in Jun 2009.

• The National Textile Museum explores the rich diversity of the people of Malaysia.

• The museum traces the development and trend of textiles that have characterized and shaped the life-style of the people of Malaysia as early as the prehistoric era right up to the modern times.

• Visitors can enjoy walking through the four galleries: 1. Pohon Budi Gallery 2. Pelangi Gallery 3. Teluk Berantai Gallery 4. Ratna Sari Gallery.

• These galleries showcase the process and technology of textiles, an exquisite collection of textiles, accessories and costumes of Malaysia. Collection size: 486 Collection: Textiles, accessories, weaving tools.

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Context

Kuala Lumpur is situated midway along the west coast of peninsular Malaysia, at the confluence of the Klang and Gombak rivers. It is approximately 35km from the coast and sits at the center of the peninsula’s extensive and modern transportation network.

National Textile Museum located in Building 26 at Lot 50 Public Works Department Section 70, Jalan Sultan Hishammuddin, Kuala Lumpur.

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Site surroundings

National mosque 900m

Merdeka square 160m

KL city Gallery 3.7 km

Dayabumi complex 270m FASHION HUB

• Bus Station Hentian Duta, Kuala Lumpur- 6km • Sultan Abdul Aziz Shah Airport – 30km • Kuala Lumpur Station2.3km

Sultan Hisahmuddin 270m 124

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Mapping

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History

1917

1896

The headquarter of the federal Malay states railway

Selangor Public Works Department

20062010

Proposal for Conservation

2010

Museum Was Officially Opened To The Public.

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1983

Building Handed Over To The Urban Development Authority Holdings Berthed

Heritage Building Under The Government Gazette

20012004

Founded As The High Court And The Gallery Of Justice

2008

Space was added to the glass lobby of the building and used as the main entrance to the museum

1986

Building Was Leased By The Malaysian Handicraft Development Corporation As A Showcase For Art And Craft And Thus, Established The Textile Museum

2007

Access to The Construction Of The National Textile Museum 126

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Zoning

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Space Relationship

SPACE RELATIONSHIP SAINDER A GALLERY

N

MEETING ROOM

TELUK BERANT AI GALLER Y

RATNA SARI GALLERY

OFFICE

First floor level MAIN ACCESS

Library Pelangi gallery II Souvenir' s shop Pelangi gallery

Photo budi gallery

N

MAIN ACCESS

Ground floor level

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Planning

GROUND FLOOR

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PLANNING

Left wing ground floor

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Elevation

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Architectural Features Symmetrical design

Ground floor plan without resource center

• Façade features a symmetrical face.

• There is a slight bit of asymmetry when it comes to the floor of the building.

• The floor plan of the building would be close to being symmetrical since the position of the columns along the corridor at the front façade is the same for both the right and left wings.

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Architectural Features Repetition of the elements

West Elevation with categorized arches

Circulation

Circulation Pattern For Ground Floor Plan

Circulation Pattern For First Floor Plan FASHION HUB

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Architectural Features Public and private spaces

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Architectural Features Materials

Cement plaster concrete Brick

Glass

Timber FASHION HUB

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Elements

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Conclusion

• Comparing that to the building’s context today, as one of the buildings that establishes the museum as an important landmark in Malaysia's architectural history.

• The building also indicates Malaysia’s economic progress through the past century.

• The different functions that the building takes on indicates how it progressed towards a building focusing on tourism which helps others better understand Malaysia’s cultural heritage.

• Since the building has been under numerous governmental bodies, the architectural changes that have occurred to the building should be portrayed as part of the museum's cultural heritage.

• The development of the building since its establishment should be given more emphasis.

• This would not undermine the value of the Malaysian’s history onto the visitors since the colonization of the British through the day of Malaysia’s independence up till then be able to relate to Malaysia’s textile heritage better.

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Chapter 04- Analysis

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Comparative analysis

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4.2 Area comparative matrix Parameters

Hackney fashion hub

Pearl academy

national textile museum

sabayasachi flagship store

Xinhee design center

Site area

77000sq.m

3260sq.m

3260sq.m

1255sq.m

5000sq.m

Business facilities

22500

700

472

900

36600

Fashion event facilities

30000

4600

1887

120

6100

Recreationa l facilities

15000

7090

629

120

12200

services

7500

662

157

60

6100

total

75000sqm

13052sq.m

3145sq.m

1200sq.m

61000sq.m

Fashion hub:The fashion hub is conceived as a dedicated area for marketing support to the Indian Fashion designers. It will be permanent Fashion Gallery that will project the image of contemporary India displaying the modern look of Indian heritage and its process in craftsmanship that is passed on from one generation to other.

Proposed site location- Bangalore: India is a country with a legendary clothing tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 80s and the 1990s saw a spurt of growth.

The following decades firmly established fashion as an industry across India. The fashion hub, under the administrative control of the Ministry of Textiles, will synthesize various aspects of fashion into one central location. It will provide an interface by creating a permanent marketplace for the fashion industry. While showcasing India’s craftsmanship and design legacy, it shall also promote a contemporary image of the nation.

Proposed Design requirements: • • • • • • • • • • • • • •

• • •

International flagship stores and display spaces Runway ramps for fashion weeks and other fashion shows and associated make up rooms A permanent exhibition space- a fashion museum An auditorium to hold conventions A business centre with meeting rooms A fashion library to promote fashion journalism Lounges, night clubs and restaurants Shopping streets Studios for photo shoots Private galleries Designer studios, stores and offices Product launching centres Luxury stay for models and designers Administration offices Fashion institute Amenities

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Key features: Key strategies to design the fashion hub which develops the demand and encourages the textile industry and also helps in becoming the global fashion capital.

Immense business opportunity for manufactures, sellers and

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4.3 Fashion design process table Fashion design – process, innovation and practice

Analyzing the brief – innovational opportunities

Research inspiration – personal inspiration and concepts

Research direction – Fashion forecasting, comparative and directional retail, trade Fair reports and market research

The design process- color, silhouette, proportion, fabric, print, pattern, texture, detail, sampling, construction

Prototyping- flat pattern cutting, toile modeling, structure embellishment.

The chosen range or collectionPutting the look together, accessories, decision making

PromotionProduct and portfolio Promotion/ graphics and photographic Styling fashion careers

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4.3 Users:   

The main users are locals, national and international tourists and business officials.

A dazzling boutique for International visitors to enjoy the latest trends in fashion A platform for students to get hands- on experience in fashion industry.

Learn and do • • • •

4.4 Project Rationale

Research and development center Library and labs Fashion incubator Makeup academy and styling

Fashion Professionals

Learn

Do The Fashion Cycle Sell Show

Retail and sales 6. Boutiques and studios 7. Flagship stores 8. Business center and meeting rooms 9. Outlet stores

Fashion entrepreneurs Fashion Graduates Hospitality 10. Villas/ guest house 11. Fitness 12. Swimming pool 13. Indoor games 14. Health spa

Fashion and Architecture Scale

Promote and Launch 1. Auditorium 2. Product launching areas 3. Runways 4. Photoshoot arenas 5. Exhibition enters

Culture Criteria for fashion capital:

Form

Style / trends

Religion

Proportion

Economy

Aesthetic

Material

Business events . Combining all sort of fashion sectors which gives a good opportunity to generate the revenue and the value of the textile ……………industry Fashion event

•







International Brand o Retailing o Production o Designing Fashion city • Cultural hub • Fashion and art universities Traditional fashion history • History in textile production Broad mix • Business • Finance • Leisure activities • Cultural activities

It is an amalgamation of fashion incubators, fashion designers, library, research and development center, production unit, runways, institution, boutique’s, flagship store.

Recreational area .Recreational spaces has a greater impact on fashion industry which develop a space that is synonymous to fashion, and to create interactive, and inspiring platform for Indian fashion and to integrate

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Chapter 05- Site analysis

143

5.1 Site appraisal: •

Known as location analysis where firstly some geographical area is selected & from that area a particular site is selected for the fashion hub.

5.2 General information: •

Coordinates: The area lies in the northern latitude of 13°16’33.2”N and eastern longitude of 77°34’43.2”E.

•

Country: India

•

State: Karnataka

•

District: Bangalore Rural

•

Population: 71,509 (2001)

•

Time zone: IST (UTC+05:30)

5.3 Location: ► The site is 33 acres and Located in the south eastern part of Karnataka ► The proposed project site is located at Doddaballapur Taluk, Bangalore Rural District, Karnataka. ► Divided into 4 administrative divisions- Doddaballapur, Hosakote, Devanahalli, Nelamangala ► Emerging as the most preferred destination for investors, with ample opportunities for investment in dairy development, horticultural activities, precision engineering, textiles, IT/ ITES and biotechnology ► One of the largest silk producers in India ► Kempegowda International Airport is the third largest airport in India in terms of passenger traffic ► Proposed ITIR with total investments of US$ 20 Billion (INR 90,000 crores) by 2030. Projected employment of 2, 55,000 (direct) and 8, 57,000 (indirect)

.

• • • •

Doddaballapur is an industrially developed area of Bangalore Rural District in Karnataka.

Geographically it is situated in a very convenient area just 40 kms. i.e one hour drive from Bangalore.

The international airport of Bangalore is just 25 kms away from Doddaballapur.

It has rail connectivity which runs from Bangalore to Hindupur.

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144

• •

It carries a tradition of power loom weaving activity since 4-5 decades which is running potentially even today.

There are nearly 30,000 – 40,000 power looms in and around Doddaballapur.

5.4 Ownership: The site belongs to the Karnataka Industrial Areas Development Board (KIADB) is a wholly owned infrastructure agency of Government of Karnataka. The KIADB is following now ISO 9001:2000 module covering its functions of Land Acquisition, Development and Allotment functions in Doddaballapur Taluk and Bangalore Rural district.

5.4 Site Accessibility: Site is well connected by road, rail and airport. Kempegowda International Airport is around 19 Km away from the project site.  Doddaballapur Railway Station is about 0.5 km and  Devanahalli Railway is 16 km from the project site.

Bus stop: Old bus stand- 6.1km (36min)

Railway station: Doddaballapur Railway station: 3.9km (7min)

Airport: Kempegowda international airport: 28km (41min)

Catchment areas: The site is easily accessible from all major textile and Apparel Park.

Growth Trend Trend in the growth in respect of Garments, Automobile parts, Granites and lenses exist in this district.

Vendorisation / Ancillarisation of the Industry: Ancillary units in the field of Automobile parts, Garments, Engg. Products can be developed in this district.

Major Exportable Item Silk and Automobile products.

5.5 SOIL • • • • •

Red sandy soils derived from peninsular gneiss, granites and laterites.

Red to brownish in colour, Shallow to fairly deep shallow, Loamy to sandy loamy in texture intermixed with fairly large amounts of coarse gravel and pebbles.

Favourable for growing crops like paddy, ragi, vegetables and plantation crops.

5.6 Infrastructure     

Industrial Areas in 6 places and 2 Industrial Estates in the district.

1 Industrial Area and 1 Industrial Estate are proposed in the district.

Suvarna Karnataka Development Corridor proposes a Readymade Garment Zone, Food Processing Zone and Media & Entertainment Zone covering the District.

3012 Acres of Land Bank in Nelamangala, Hoskote, Devanahalli Taluk.

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5.7 Site Salient Features Selection criteria

details

Elevation above Mean Sea Level

900 m

Climatic Conditions

Max. Temp. 34.0o C Min. Temp. 15.0o C Average Rainfall: 859.6 mm

Nearest Highway

 NH 207 (Connecting from Doddaballapura to Devanhalli)  Doddaballapura-Bangalore State Highway SH9

Nearest Railway station

Doddaballapura Railway Station –0.5 km

Nearest airport

Nearest airport

Nearest Town / City

 Doddaballapur- 6.5 Km  Devanhalli – 15 Km  Bangalore – 33 Km

Topography

Plain

Archaeologically important places

Nil within 15km radius

National parks/ Wildlife Sanctuaries

Nil within 15km radius

Water Bodies/Rivers

 Shivapura kere 4 Km (N)  KG Kuntanahalli Lake 4.5 Km (SW)  Doddaballapura kere 6 Km (NW)  Hessarghatta Lake 9.2 Km (NW)  Bannimangala Lake 0.2 Km (E)  Kollur Kere 8 Km (NW)

Reserved/ Forests

Nil within 15km radius

Seismicity

The study area falls under seismic zone-II

Defense Installations

Nil in 10 km radius

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5.9 Climatic Weather conditions

146

CLIMATE AND RAINFALL • Salubrious climate and free from extremes.

• Receives rainfall from southwest monsoon from June to September, the northeast monsoon from October to November.

• Relative humidity during June to October is between 80% to 85%.

• Normal rainfall- 849 mm, – actual rainfall during last year- 752.4 mm, which is below the normal rainfall. – During last year, rainy days were 40 days.

Mean wind speed and wind directions are as under,  3.1 Kmph min (July)  7.8 Kmph max (May)

Hgh

Wind rose for the month of October

Wind rose for the month of November

Wind rose for the month of December

RAINFALL The climate in Bangalore rural district is quite salubrious, with three different seasons. The pre-monsoon starts from January to May. This period can be divided into winter (January to February) and summer (March-May).

Winter is characterized by generally clear skies and very little rainfall. From April onwards erratic thunderstorms occur in the area which increases during May. The temperature is lowest during December and January.

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147

5.9 Climatic Weather conditions

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148

5.8 Mapping

Satellite Imagery of the site (15 Km radius)

Topo map 5, 10 & 15 km radius showing the project location and nearest habitats

ENVIRONMENTAL SENSITIVITY Proposed project site falls under the survey of India Topo-sheet no. 66 D/2. As per MoEF guideline, 10 Km radius from the project site is considered as study area for evaluating environmental sensitivity.

Human resources

Land use map Land Use/ Land Cover showing 5 & 10 km radius showing the project location and surrounding features

ZONING MAP FASHION HUB

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149

WATER BODIES List of water bodies located near to this project site

Drainage and Hydrography Monitoring of Bangalore Rural District Drainage map of Project Site

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The Noise Level data in the monitored area near project site is below the prescribed limit.

The maximum noise level was observed to be 54.6 dB.  

Day Time Noise Level: - Noise levels during day time were found to be in the range 48.2 – 54.6 dB Night Time Noise Levels: - Noise levels observed to fall in the range 40.9 –43.8 dB

Soil EnvironmentIt has been observed that the pH of the soil ranges from 6.45 -7.36 indicating that the soil is ideal for plant growth. The nitrogen values are in the range of 9.4 -18.2 mg/kg and the potassium values range between 104 -203 mg/kg, which indicate that the soils have moderate quantities of potassium. The soil from the study area shows moderately fertility.

Population The total population in the district is 1881514 (as per 2001 census), out of which rural population constitutes 1474118 and urban population constitutes 407396. The schedule cast population constitutes 323636 lakhs and the schedule tribe population constitutes 54333. The sex ratio in the district is 955 females for every 1000 males. And the density of population is 323 per sq.km. The main occupation of the people in the district is cultivation and most of them are agricultural laborers. The literacy rate is 61.9% in rural parts of which male literacy rate is 72.4% and 51.1% is female literacy rate. And in urban parts of the district the literacy rate is 76.2 % of which male literacy rate is 81.9% and female literacy rate is 70.10%.

Air Quality Management Major pollutants envisaged from the proposed project will be from the Industries and vehicles movement.

The major pollutants will be oxides of nitrogen, particulates and sulphur-dioxide. The following methods of abatement will be employed for the air pollution control board source level.

Drainage  Drainage system will be provided for the site to avoid water runoff on to the surrounding properties and roads, especially during the monsoon months.  If during excavation, water accumulates in the excavated areas, it will be pumped out and disposed-off either in the municipal storm water drain or into recharge soak pits of dry bore wells.

Solid Waste Management About 300 Kgs/day of solid waste will be generated from the labour campus and the same will be handed over to the KIADB trucks.

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Storm Water Management within Site Management of storm water within the site is planned as far as possible along the natural pattern.

Rainwater harvesting measures are suggested to absorb the excess storm water runoff generated by the proposed development within the site itself.

Botanical Name

Common Name

Acacua Arabica

Gobli

Acacia Ferruginea

Kaggali

Acacia Leucophloea

Banni

Acacia Concinna

Seege

Acacia Suma

Bilijal

Abutilon Indica

Thubbergida

AlangumLamrkil

Ankola

Albizzia Amara

Chukkiau

Azadirachta

Bevu

partheniumHystresporus

Congress Grass

Bambus bamboos

Big Bamboo

Cymbopogonnardus

Citronella Grass

Delbergialatifolia

Beete

Emblicaofficinal;is (Phylanthusembilca)

Amla, Nalli

MangiferaIndica

Mavu Grape farming Paddy farming

Biological Environment There is no threat to the Biodiversity due to the proposed project. The proposed project site is a vacant land with some shrubs and herbs. No major trees are present at the site. Most of the species are indigenous and naturalized.

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152

LAND USAGE (AREA – HE) Description Doddaballapura Bangalore (R) Taluk as % Taluk District to Dist. Forest Land 3895 (5%)

LAND USAGE AREA Dist. Forest Land land not avaliadble cultivation other uncultivated land

81268 5 Land not available for 14589 (19%) 94003

fallow land

16cultivation Other un-cultivated land 8440 (10%) 53022

cropped area

16Fallow lands 4607 (6%) 50730

1%

9Cropped Area 47229 (60%) 306408 15Total 79969 585431 Source: District at a Glance, Bangalore (R) LAND USAGE (AREA – HE) Forest Land not available for cultivation Other Uncultivated Land Fallow Lands Cropped Area 5% 18% 60% 10% 6% Source: District at a Glance, Bangalore (R)

19%

10% 60%

10%

Tourism interest around the site Devanahalli Fort Built in 1501 by the Avati clan, this fort was captured by Haider Ali in 1791, and renovated and converted into a stone fort Sivagange Source of spring water which is considered to be very sacred, while the hillock is dotted with few temples Ghati Subramanya Temple Ancient Hindu temple in Doddaballapura where Lord Karthikeya and Lord Narasimha are located together Arkavati Important mountain river originating at Nandi Hills and flowing through this district FASHION HUB

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153

Thippagondanahalli Reservoir Man- made reservoir located at the confluence of Arkavathy and Kumudavathi rivers Nandi Hills Ancient hill fortress around 60 kms from the city of Bengaluru Venugopalaswamy Temple Vishnu temple is located inside the Devanahalli fort Hulukadi Betta Popular trekking spot within the district District Profile 5.14 Site details

Site dimension

FASHION HUB

Context and site surrounding

153

154

SITE PICTURES

VEHICULAR MOVEMENT

VEGETATION

PEDESTRAIN MOVEMENT

Morning time

Afternoon time

Evening time

SHADOW ANALYSIS FASHION HUB

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155

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156

Sun Path and Wind Direction

Transit and Node Points

Sectional analysis

B

View of the site Sectional elevation@ AA

A

A

Sectional elevation @ BB

B 5.16 SWOT ANALYSIS

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Chapter 06- Area requirements calculations 6.1By-laws REGULATIONS 1. Minimum plot area: 1000 sq. mtrs.

2. Maximum coverage: 40% 3. Maximum F.A.R: 1.50 upto 9 mtrs. Road width, and 1.75 above 9 mtrs. Road width 4. Minimum setbacks: a. Front 8.0 mtrs. b. Rear 4.5 mtrs. c. Sides 4.5 mtrs.

Note: If the height of the building exceeds 9.5 metres, the minimum set back shall be the higher of the two in Tables 5 and 11.

TABLE 5 (Bye-law 9.2) EXTERIOR OPEN SPACES/SET-BACKS FOR RESIDENTIAL, COMMERCIAL, PUBLIC AND SEMI-PUBLIC, TRAFFIC & TRANSPORTATION, PUBLIC UTILITY BUILDINGS – ABOVE 9.5 MTS. IN HEIGHT Sl. No.

Height of Building in mtrs

Exterior open spaces /setbacks to be left on all sides (Front, Rear and Sides)in mtrs.

1.

Above 9.5 upto 12

4.5

2.

Above 12 upto 15

5.0

3.

Above 15 upto 18

6.0

4.

Above 18 upto 21

7.0

5.

Above 21 upto 24

8.0

6.

Above 24 upto 27

9.0

7.

Above 27 upto 30

10.0

8.

8 Above 30 upto 35

11.0

9.

Above 35 upto 40

12.0

10.

Above 40 upto 45

13.0

11.

Above 45 upto 50

14.0

12.

Above 50

16.0

Site Area: 33 acres Ground coverage: 45% F.A.R: 1.3 – 1.8

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6.2 By-laws

158

Parking space - Adequate space for the parking of vehicles shall be provided in the sites as per standards given in Table 13 subject to the following stipulations. a) Each off street car parking space provided for motor vehicles shall not be less than 18 sq.mtrs (3 meters x 6 meters). For motor cycles and scooters, each parking space shall not be less than 2.5 sq.mtrs. (1.25 meters x 2 meters) and for cycles it shall not be less than 1.5 sq.metres. (0.75 meters x 2 meters).

Every basement storey shall be at least 2.4 mtr. in height from the floor to the bottom of the roof slab/ beam / ceiling (whichever is less) and this height of B.F shall not exceed 2.75 metres. For the purpose of double storeyed car parking where mechanical lifts are used for parking at least for one level, the basement floor may be lowered so as to increase the height upto 3.6 mtrs.

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6.2 Area comparison analysis

159

HACKNEY FASHION HUB services, 7500, 10%

Business facilities, 22500, 30%

Recreatio nal facilities, 15000, 20%

Fashion event facilities, 30000, 40%

PEARL ACADEMY Recreatio nal facilities 54%

FASHION HUB

services 5% Business facilities 6%

Fashion event facilities 35%

159

6.2 Area comparison analysis

160

NATIONAL TEXTILE MUSEUM Business services 5%

Recreation al facilities 20%

facilities 15%

Fashion event facilities 60%

XINHEE DESIGN CENTER services 10%

Recreational facilities 20%

Fashion event facilities 10%

FASHION HUB

Business facilities 60%

160

6.2 Area comparison analysis

161

SABAYASACHI FLAGSHIP STORE Recreationa l facilities 10%

services 5%

Fashion event facilities 10%

Business facilities 75%

6.3 Proposed site area parameters

Area

Site area

133550sq.m (33acres)

Business facilities

38331sq.m (30acres)- 121400

Fashion event facilities

29528sq.m(24acres) – 97,125

Recreational facilities

24800sq,m (20acres)- 80930

services

10281sq.m (8.2acres)- 33185

total

1,02,940sq,m(331,840sq.m- 82acre) services 10%

Recreational facilities 24%

AREA REQUIREMENTS FASHION HUB

Business facilities 37%

Fashion event facilities 29%

161

6.3 Proposed site area

162

parameters

Area

Business facility

38331sq.m

fashion incubator

12145sq.m

Retail and sale

17433sq.m

EXPOSITION CENTRE

2076sq.m

FASHION WAREHOUSE

3852sq.m

banks and ATM

2825sq.m

fashion/ knowledge event facilities

29528sq.m

PROMOTE AND LAUNCH

3887sq.m

Fashion institute

15800sq.m

DEPARTMENT ACCESSORY

OF

LIFESTYLE

1235sq.m

runway hall

4641sq.m

FASHION TEXTIE MUSEUM

3965sq.m

recreational facilities

24800sq,m

RESTURANT

2000sq.m

OAT

600sq.m

AUDITORIUM

800sq.m

Fashion Hatt

8000sq.m

Clubs and lounge

6000

Textile pavilion

1500

design den

1200

forum street food stall

5000 1350 78140

services

10280sq.m

Electrical substation Parking Waste management Rain water harvesting

total

FASHION HUB

102940sq, m

162

163

6.4 AREA CALCULATION services 11%

fashion incubator 13%

street food stall 1% forum 5% design den 1% Textile pavilion 2%

Retail and sale 19%

Clubs and lounge 6% Fashion Hatt 0% AUDITORIUM 0% OAT RESTURANT 0% 0% FASHION TEXTIlE MUSEUM 4% runway hall

EXPOSITION CENTRE 2%

5%

FASHION WAREHOUSE 4%

DEPARTMENT OF LIFESTYLE ACCESSORY 1% Fashion institute 17%

FASHION HUB

banks and ATM 3% PROMOTE AND LAUNCH 4%

163

6.5 area requirements

164

business facility

38400sq.m

1

fashion incubator

1 2 3 4 5 6

Reception Lobby Design Stuidos Cutting and Ironing Room Storage Seminar Hall Admin Block

1 40 40 2 1 1

50sq.m 3.75sq.m/per person25/studio 20sq/studio 5sq.m/per room 3sq.m/ per person

200

office space

5 1 1 1 2 5

30sq.m/workstation 15sq.m / cabin 15sq.m / cabin 15sq.m / cabin 15sq.m / cabin 3.75sq.m/per person25/studio

50

Director Office HR office Management Office Accountant office design studios conference Room

1

Pantry Security Cabin Seminar Hall Library and Research Centre Auditorium Reception Lobby Seating area

2 1 2 1 1 1 1

7 8 9 10 11 12 13 14 15 16 17 18 19 20

2 2 50 75 15 15 15 20 22

100sq.m/22 plp 5sq.m/per person 0.5sq.m /perseat 1sq.m/ per person 0.5sq.m /per spectator 1sq.m/ per person 0.5sq.m /per spectator 30/room

40 10 300 300 300 2

Stage 21 22 Green Room

2 1 1sq.m/ per person

200

Exhibition Hall 23 24 Workshop Area 25 Craft Cell Area 26 CafĂŠ

1

300

1sq.m cabinet space 1 1sq.m/ per person 1 1sq.m/ per person 1 1sq.m/ per person

100 100 200

160 Attached toilet 3600 60 10 100 500 1000 25 Attached toilet 65 Attached toilet 65 130 75 Attached toilet and 100 pantry 60 10 Attached toilet 100 300 930 250 300 Green rooms, cubicles 150 with attc. Toilet 200 Green rooms, cubicles 200 with attc. Toilet 300 Attached toilet 700 150

covered covered covered covered covered covered

public private private private private private

direct direct Indirect Indirect Indirect direct

covered

public

In direct

covered covered covered covered covered

private private private private private

In direct In direct In direct In direct In direct

covered

private

In direct

covered covered covered covered covered covered covered

private public public public public public public

direct direct direct direct direct direct In direct

covered

public

In direct

covered

public

In direct

covered

public

In direct

semi open covered semi opened

public

direct direct direct

0 Circulation + services @30% Total

2 Sl.No

2802 2802

Retail and sale Descrption

1 Flagship store

20

2 Display area 3 Storage 4 changing room

6sq.m/ per person 12.19sq.m 3 30sq.m 10 6sq.m/ per person

5 showroom

30

6 7 8 9

5 3sq.m/ per person 10 1sq.m/ per person 5

food court kitchen counter seating area

100/store

3000

100/store

300 90 60

1/room 50/store

65 SQM/EACH FLOOR

direct

public private public

direct Indirect Indirect

covered

public

direct

semi opened covered semi open semi open

public private private public

direct Indirect direct direct

covered

private

direct

11288

EXPOSITION CENTRE

1 Pop-up market Photography centre

50 stalls

(75x17) =1275

3(studio)

Powder room 3 (male and female) Banded outlet shops (traditional 4 and western) Museum: permanent garments 5 collection

15

500

1 240

1

84

2

(165X2)=330

2

(2050x3) =750

3

7 circulation + services @30% Total

4 1 2 3 4

public

65

Total

2

covered covered covered covered

7265 4023

10 circulation + services @30%

3

trial room, attach. Toilet 350 store room 75 store room 25 300

3000 200 6 2 200

10 toilet

trial room, attach. Toilet

1280

semi opened public

Green rooms, cubicles 240 with attc. Toilet 85

Attached toilet

trial room, 330 attach. Toilet 750 324 480 804

Attached toilet

direct

opened

semi public direct

covered

private

indirect

covered

public

direct

covered

public

direct

FASHION WAREHOUSE Industrial lab(for students) Traditional workshop Branded outlet workshop Fashion centre

15 3.75sq.m per person 7 4.6sq.m/per person 20 1.5sq.m/ per person 1.5sq.m/ per person

1 1 1 1

300 300 Attached toilet 112 2250 2962 890 3852

covered covered covered covered

private private pubic public

indirect indirect direct direct

2 1.5sq.m/ per person 1 1 1.5sq.m/ per person 1 1.5sq.m/ per person 10

20 3 3 2 1

1150 100 Attached toilet 1000 1100 Attached toilet 30 3380 654 2825

covered covered covered covered covered

semi public private private private public

direct indirect indirect indirect direct

5 circulation + services @30% Total

5 banks and ATM 1 2 3 4 5

Bank Manager cabin Insurance Foreign Exchange atm

6 circulation + services @30% Total

324

FASHION HUB

164

fashion/ knowledge event facilities

165

29600sq.m

6 PROMOTE AND LAUNCH Sl.No 1 2 3 4 5

Descrption Reception Lobby Regestration area Exhibition Hall Main show area Audience seating area

1 50sq.m 2 1 1sq.m cabinet space 0.5sq.m /per spectator

300 300 600 350 300

0.5sq.m /per spectator 1sq.m cabinet space 1sq.m cabinet space 1sq.m cabinet space 1sq.m cabinet space

3 10 30 30 5

6 stage 7 8 9 10 11

Control room Media center Green Room Makeup room Ironing room

12 Post conference room 13 14 15 16 17

Models lounge Seminar Hall Photoshot Area restaurant Management Office

1 1 2 2 2 1 1 1 1 1 1

1sq.m cabinet space 1sq.m cabinet space 0.5sq.m /per spectator

100 50 100

3sq.m/ per person 1sq.m cabinet space

18 Circulation + service @ 30% Total

250 Attached toilet 100 500 500 300 Green rooms, cubicles 100 with attc. Toilet 40 60 100 30 30 Attached toilet and 150 pantry 100 Attached toilet 200 150 350 30 Attached toilet 2990 897 3887

covered semiopen semiopen covered covered

public public public public public

direct direct direct direct direct

covered

public

direct

covered covered covered covered covered

private private private private private

In direct In direct In direct In direct In direct

covered

private

In direct

covered private covered private semi coveredprivate semi covered private covered private

In direct In direct In direct direct In direct

covered covered covered covered covered covered covered covered covered

indirect direct direct indirect indirect indirect indirect indirect indirect

7 Fashion institute Description i 1 2 3 4 5 6 7 8 ii 1 2 3 4 5 6

Administration Entrance porch, reception Information, waiting Gen. Admin office Account section Media center Small conference room Managing director’s room Staff toilet

Public interaction areas Open exhibition and venue for fashion shows Amphitheater with stage, ramp.

Light & sound system Auditoriorium including exhibition space, stage, ramp, backstage galleries Product launching areas Ac plant

Refreshment facility

iii

1 1 1 1 1 1 1 1

15 6 30 10 6 20 12 6

1sq.m cabinet space 50sq.m 1sq.m cabinet space 1sq.m cabinet space 1sq.m cabinet space 32sq.m/ 12 seaters 1sq.m cabinet space

1 1 1

700 50 50 Attached toilet 60 60 80 80 Attached toilet 80 10 6610 Attached toilet

3.75sq.m per person 0.5sq.m /per spectator

2 0.5sq.m /per spectator 3 1 1sq.m cabinet space 1

400

500

300 Attached toilet

6

800

3 3

80 80 100

80+30

1 1sq.m/ per person 1 5sq.m/per person

10 3

160 80

Store and clod store 3 4 cafeteria

1

10

20

Library and resource center

iv

Recourses info room and 1 catalogue 2 Issue section 3 Reading room Stacks room 4 5 Catalogue section 6 Librarian's room

Closed circuit tv monitors

420

1 Restaurant close + open 2 Kitchen, pantry, washing place

3

1

2

32

2 1

32 64

2

2

32

1sq.m/ per person 1 1sq.m/ per person 1sq.m/ per person

3

16 Attached toilet 16

Design areas

v 1 2 3 4 5 6 7 8 9 10 11 12

Consulting offers for designers coming from outside Design studios Conference room Waiting area Allotted workshop areas Computer design lab Machine lab Sewing lab Pattern making lab store Photographic room Maintenance

3.75sq.m/per person 8 3.75sq.m/per person 8 1 1 1sq.m/ per person 1sq.m/ per person 2 2 3.75sq.m/per person 2 3.75sq.m/per person 2 1 1

750 2 2 30 10

20 20 80 With pantry 40 450

10 10 10 10 5

13 circulation + services @30% Total

direct

opened

public

direct

covered covered covered

public semi public semi public private

direct direct direct indirect

covered private semi coveredpublic

1

1sq.m/ per person 1 1sq.m/ per person 11 1sq.m/ per person

direct

public

semii coveredsemi public direct semi coveredpublic direct covered private indirect

80

1sq.m/ per person

semi coveredpublic

Green rooms, cubicles with attc. Toilet

100

private public public private private private private private private

80 40 40 40 40 60 12152 3645 15800

indirect direct

covered

semi public direct

covered covered covered

semi public direct private indirect private indirect

covered covered covered

private indirect semi public indirect private indirect

covered

private

indirect

covered covered covered covered covered

private private private semi public private

indirect indirect indirect direct indirect

covered covered covered covered covered covered covered

private private private private private semi public private

indirect indirect indirect indirect indirect direct indirect

covered covered covered covered covered covered covered covered covered covered covered

private private private private private private private private private private private

direct direct indirect indirect indirect indirect indirect indirect indirect indirect indirect

8 DEPARTMENT OF LIFESTYLE ACCESSORY 1 2 3 4 5 6 7 8 9 10 11

Classroom/workshop Accessory design workshop(lab) Dept head room Asst professor room Professor room Teacher's room Tea room Staff room Teacher's lobby Teacher's toilet(male and female) guest house

12 circulation + services @30% Total

FASHION HUB

4 1 1 1 1 2 1 1 1 2 5

(300X4) =1200 3.75sq.m/per person 1sq.m/ per person 1sq.m/ per person 30sq.m/workstation 30sq.m/workstation

40 40 1 4 2 4

30sq.m/workstation

4

19sq.m/2room

4 10

1200 208 24 64 35 50 16 28 180 24 320 950 285 1235

Attached toilet Attached toilet Attached toilet

Attached toilet

165

9 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

runway hall entrance foyer Regestration area information booth sponsor lounge cafeteria Main show area Audience seating area Green Room+ toilet designer stall media center media lounge

1 3 1 1 3 1 2 10 1 1

conference room

2

seminar room models lounge control room services AHU Event office staff lounge

3 3 3 1 1 1 3

10 1sq.m/ 1sq.m/ 1sq.m/ 3sq.m/

per per per per

person person person person

300 150 80 70 90 270 900 200 300 80 150 Attached toilet Attached toilet and 90 pantry 500 110 Attached toilet 85

20

0.5sq.m /per spectator

700

0.5sq.m /per spectator 20 50 32sq.m/ 12 seaters

15 50 20

1sq.m/ per person 1sq.m/ per person

1sq.m/ per person 1sq.m/ per person

110 85 Attached toilet 3570 1071 4641

21 circulation + services @30% Total

covered public covered semi public covered semi public covered private covered public covered public covered public covered private covered private semi coveredsemi public covered semi public

direct direct direct indirect direct direct direct indirect indirect indirect indirect

covered covered covered covered covered covered covered covered

private semi public private private private private private private

indirect direct indirect indirect indirect indirect indirect indirect

covered covered covered covered covered covered covered semi opened covered covered covered covered covered

private private public public public public public private private semi public semi public public public

direct indirect direct direct direct direct direct direct indirect direct indirect direct direct

covered covered covered covered covered

public public private public public

direct direct direct direct direct

covered covered covered covered covered covered

public private private private private private

indirect indirect indirect indirect indirect indirect

166

10 FASHION TEXTIE MUSEUM 1 2 3 4 5 6 7 8 9 10 11 12 13

Admin office space textile gallery jewellery gallery temporary gallery textile history gallery cafeteria toilet storage photography zone library temporary exhibition space photo gallery

1 1sq.m/ per person 3 30sq.m/workstation 3 2 2 1 2 3sq.m/ per person

100 Attached toilet 200 Attached toilet 500 200 300 250 300 50 100 200 300 400 150 3050 915 3965

6 10

50

1 1 1 1 1

14 circulation + services @30% Total

recreational facilities 12

RESTURANT

1 2 3 4 5

Cafeteria space Service counter Hand wash lounge Night club Employee check-in and changing room Food storage Food preparation Cooking area Washing area Material storage

6 7 8 8 9 10

24800sq.m 250

2 3sq.m/ per person 1sq.m/ per person 1 3sq.m/ per person 1 3sq.m/ per person

50

40 Attached toilet

5 1sq.m/ per person 2 1 3sq.m/ per person 1 3sq.m/ per person 1 1

50 20 25 15 5 845 250

circulation + services @30% Total

2000sq,m

13 lounge and club 14

6000

OAT

15 AUDITORIUM 16 16

30 40 20 100 500

4

6000

300 CAPACITY

400SQ.M

direct

600capacity

600sq.m

direct

500SQ.M

DIRECT

semi coveredpublic covered public semi coveredpublic covered public covered public covered public covered semi public

direct direct direct direct direct direct direct direct

SPA Fashion Hatt Forum Market place Pavilion Design den Street fashion stall Street food stall Photography zone circulation + services @30% Total

FASHION HUB

1 50 10 1 30 40

direct

10000 2500 3000 3000 2000 3500

5000 500 1500 1200 800 1350 900 11250 1695 12945

166

services

167

10280sq.m

Multipurpose hall(indoor) Event management Magazine corner Broadcast centre Press and conference Admin office room Archive Material storage primary health care

1500 18 110 112 140 196 1200 150 3426 1030 4456

circulation + services @30% Total

Electrical substation

232sq.m

HT room Transformer room LT panel room

55 20 55

Generator room

8

Parking requirement

16

parameter

primary analysis

Two wheeler

12 1car for every 200sq.m

Four wheeler

600

bus parking Total carpet area 30% additional for built up and circulation STP pump house CENTRAL AC UNIT transformer/ substation WATER STORAGE TANK FIRE FIGHTING TANK fire lobby vent

5sq.m 4.5sq.m/1

loading and unloading bay storage unit switch room electrical panel room

18sq.m /1 23sq.m/1

61sq.m/1

bin storage

50sq.m

recycling bin gas cupboard collection point common intake+ plant room wc exctract waste management rain water harvesting

9sq.m

12sq.m/1

166

18000 16000 14000 12000 10000 8000 6000 4000 2000

Series1

BOTIQUES AND STUDIOS FLAGSHIP STORE BUSINESS CENTER MEETING HALLS EXPOSITION CENTER FASHION WAREHOUSE AUDITURIUM PRODUCT LAUNCHING AREA RUNWAY PHOTOSHOOT AREA EXHIBITION FASHION HATT OAT BANK AND ATM INSTITUTE LIBRARY LIFE STYLE ACCESSORY INCUBATOR GUEST HOUSE FITNESS SWIMMING POOL INDOOR GAMES HEALTH AND SPA DORMETRIES PRIMARY HEALTHCARE CAFÉ RESTURANT NIGHT CLUB

0

FASHION HUB

167

168

FASHION HUB

168

Chapter 07- Zoning

169

Site surroundings

Final requirements

Category based on public, semipublic and private zone

Promote and launch • • • • • • • • •

Auditorium OAT Product launching area Runway hall Photoshoot area Exhibition hall Fashion carnival Design den Bank and atm FASHION HUB

Facility • • • •

Restaurant Lounge and club Food court Primary health care

Learn and do • • •

Fashion institute Library incubator

RETAIL AND sale • • • • • •

Boutiques and studio Flagship store Business center Meeting halls Exposition center Fashion warehouses

Hospitality • • •

Dormitories Guest house Indoor games 169

170

FASHION HUB

170

171

FASHION HUB

171

172

site zoning

Dividing the site in a grid pattern which also resembles the fibre texture and also represents the knitting the blocks with comfort living conditions.

T h e s e t- b a c k o f th e s ite is c a lc u la te d w ith th e p e r c e n ta g e g iv e n th e g o v e r n m e n t b y- la w s .    1.

2.

FASHION HUB

F ro n t- 12 % o f s e tb a c k S id e s - 8 % R e a r s id e - 8 % T h e is fu rth e r d iv id e d w ith th e r id g e a n d v a lle y p o in ts o f th e s ite fo r th e d r a in a g e p a tte r n o f th e s ite .

T h e s ite h a s o n e c o m m o n c o lle c tio n p o in t fo r w a te r tr e a tm e n t a n d d is c h a rg e

172

173

H o u s in g b lo c k

O p e n P la z a

R e ta il a n d S a le s FASHION HUB

F o o d C o urt

F a s h io n In s titu te

P r o m o te a n d la u n c h 173

174

In d iv id u a l b lo c k s m a s s in g

Z o n in g o f th e s ite g rid is o r ie n te d a lo n g w ith th e s u n p a th to o p tim iz e th e h a r s h s u n lig h t FASHION HUB

O v e r a ll z o n in g o f th e b lo c k s

174

175

F in a l fo rm d e v e lo p m e n t

V e h ic u la r m o v e m e n t FASHION HUB

P e d e s tr ia n m o v e m e n t 175

176

FASHION HUB

176

177

w h a t is th e la r g e s t h u m a n b u ild in g s c a le ?

A k in d o f p u b lic s e n s e o f fa r e p la c e , a ll a b o u t lo c a l a n d tr a d itio n a l p la c e w h ic h fu s e s w ith s o m e o f th e k n o w le d g e a n d a ls o th e c o n v e n tio n a l m e th o d s o f s e llin g te c h n iq u e s fo r e v e n to a ttr a c t th e lo c a l a n d in te r n a tio n a l c u s to m e r s . h o w c a n w e p r o v id e b u ilt a n d o p e n s p a c e w ith th e fu s in g o f tr a d itio n a l a n d c o n v e n tio n a l m e th o d s ?

L iftin g u p th e b u ild in g a n d m a k in g a c o m m o n fo c a l p o in t o n th e w h o le s ite . fu r th e r m o r e , u s in g th e b u ild in g fo r m s in fu s in g w ith p la z a fo r e a c h in d iv id u a l b lo c k . h o w c a n w e s p ilt u p th e b u ild in g b lo c k s ?

A r tic u la tin g th e b lo c k s w ith in d iv id u a l id e n tity a n d fu n c tio n s w h ic h a r e c o n n e c te d to o n e fo c a l p o in t a n d w h ile a r e c o n n e c te d to o n e fo c a l p o in t a n d w h ile p r o v id in g w ith m ic r o c lim a te s lik e b ig a tr iu m s . h o w c a n w e m a x im iz e th e fle x ib ility o f fla ts ? u s in g a r e a lly s m a r t in te n tio n o f n a tu r e : th e h o n e yc o m b s tr u c tu re o f h e x a g o n s , h a v in g th e m a x im a l r o ta tio n p o s s ib ility a n d m a k in g a s m u c h d o u b le - s id e d fla ts a s p o s s ib le .

FASHION HUB

177

178

FASHION HUB

178

179

Chapter 09- Scheme of drawings

H O U S IN G Hospitality

F A S H IO N IN S T IT U T E

Dormitories Guest house Principal house Staff housing

• • • •

Learn and do • • •

Fashion institute Library incubator

F o od co urt

Facility Restaurant Lounge and club Food court Primary health care

• • • •

R E T A IL A N D S A L E S RETAIL AND SALE

Promote and launch • • • • • • • • •

Auditorium OAT Product launching area Runway hall Photoshoot area Exhibition hall Fashion carnival Design den Bank and atm

FASHION HUB

• • • • • •

Boutiques and studio Flagship store Business center Meeting halls Exposition center Fashion warehouses

9.1 Site plan

179

180

21

14 23

9

9

9

13

5

20 9

8 10 22

11 5 9

9

9

1

2

3

9.1 site plan 1. site entry 2. site exit 3. security cabin 4. pedestrian entry 5. secondary entry 6. services entry 7. gathering place 8. open plaza 9. parking 10. promote and launch

FASHION HUB

N

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

retail and sales food court Fashion institute housing water storage tank maintenance office stp dg yard rainwater harvesting garbage collection point pump room transformer yard court 180

181

Aerial view of master plan

M a in e n tr a n c e o f th e s ite

C o n n e c tio n v ie w o f th e p r o m o te a n d la u n c h –

E le v a tio n o f th e m a s te r p la n

L a titu d e S e c tio n a l v ie w o f th e m a s te r p la n FASHION HUB

181

182

L o n g itu d in a l S e c tio n a l E le v a tio n o f th e M a s te r

FASHION HUB

182

183

Promote and launch T h is b lo c k is m a in ly fo r fa s h io n e v e n t z o n e w h ic h c r e a te s th e a w a r e n e s s a b o u t th e p o s itiv e a n d n e g a tiv e im p a c ts o f th e fa s t fa s h io n , lo c a l tr e n d s , im p r o v is in g th e lo c a l b u s in e s s tr a in in g , a n d a ls o th e p r o v id e s th e te x tile h is to r y , m a n u fa c tu r in g p r o c e s s o f d iffe r e n t m e th o d s .

1.

A u d ito r iu m : g r o u n d flo o r : 4 0 0 c a p a c ity 2 . F a s h io n w a r e h o u s e 3 . F a s h io n te x tile m u s e u m A d m in 4 . S e r v ic e s c o lle c tio n p o in t

1.

A u d ito r iu m : g r o u n d flo o r : 4 0 0 c a p a c ity

2 . F a s h io n d e n 3 . C a fĂŠ 4. O A T 5 . F a s h io n w areho us e 6 . F a s h io n te x tile m useum 7 . I n fo r m a l o u td o o r g a lle r y s p a c e 8 . S e r v ic e s c o lle c tio n p o in t FASHION HUB

183

184

1.

A u d ito r iu m - F ir s t flo o r : 2 0 0 c a p a c ity

2 . F a s h io n d e n 3 . C a fĂŠ 4. O A T 5 . F a s h io n w a r e h o u s e 6 . F a s h io n te x tile m useum

1.

M e d ia c e n te r

2 . F a s h io n w areho use 3 . F a s h io n te x tile m useum 4 . S e r v ic e s c o lle c tio n p o in t

FASHION HUB

184

185

1.

F a s h io n w a r e h o u s e

2 . F a s h io n te x tile m useum 3 . P h o to s h o o t z o n e 4 . S e r v ic e s c o lle c tio n p o in t

1.

F a s h io n w areho us eo ffic e s p a c e

2 . R u n w a y h a ll 3 . P h o to s h o o t z o n e 4 . S e r v ic e s c o lle c tio n p o in t

FASHION HUB

185

186

F r o n t v ie w

R e a r v ie w

s e c tio n a l v ie w

s e c tio n a l v ie w FASHION HUB

186

187

Fashion Institute

Lower ground floor 1.

S p lit le v e l e x h ib itio n h a ll

2 . In fo r m a l g a th e r in g space

Ground floor

1.

A d m in

2 . D ir e c to r c a b in 3 . P A o ffic e 4 . C o n fe r e n c e h a ll

First floor

5 . S ta ff r o o m

1.

6. H O D R oo m

S tu d io

2 . L e c tu r e h a ll

7 . P a n tr y

3. W o rks h o p

8 . E x h ib itio n h a ll

4 . L ib r a r y

9 . C o m p u te r la b

5. C o m m o n ro o m

10 . S e r v ic e p o in t

6 . S ta ff r o o m

11. S ta tio n e r y

7 . S ta ff lo u n g e

12 . S e m in a r h a ll

8 . L abs

13 . In fo r m a l s p ace

9 . c a n te e n

FASHION HUB

187

188

Second floor

1.

L ab

2 . L ib r a r y 3 . D e s ig n s tu d io 4 . L e c tu r e h a ll 5 . T o ile t

third floor

1.

L ab

2 . L ib r a r y 3 . D e s ig n s tu d io 4 . L e c tu r e h a ll 5 . T o ile t 6. C o m m o n ro o m

FASHION HUB

188

189

Elevation and section of institution block

FASHION HUB

189

Retail and sales

190

+ Ground floor

1.

P o p - u p s a le

2 . M u lti- p u r p o s e h a ll 3. B ank and A TM 4 . S tr e e t fa s h io n s ta lls 5 . S e r v ic e p o in t 6 . M a te r ia l lib r a r y 7 . In fo r m a tio n p o in t

First floor

1.

In d o o r e v e n t s pace

2 . B o u tiq u e 3 . R e m a k e s tu d io 4 . F la g s h ip s to r e 5 . B r a n d e d o u tle t s to r e

FASHION HUB

190

191

Second floor

1.

F la g s h ip s to r e

2 . M e d ia c e n te r 3 . D e s ig n s tu d io 4 . P h o to g r a p h y z o n e 5 . S e r v ic e p o in t 6 . O u tle t s to r e 7 . In fo r m a l g a th e r in g s p a c e

Third floor

1.

In d o o r p h o to s h o o t zone

2 . M o d e ls lo u n g e 3 . D e s ig n s tu d io 4 . B o u tiq u e a n d s tu d io 5 . G r o o m in g z o n e 6 . F la g s h ip s to r e 7 . S e r v ic e p o in t

FASHION HUB

191

192

Fourth floor

1.

B u s in e s s c e n te r

2 . R e c e p tio n 3 . A d m in 4 . C o – w o r k in g s p a c e 5 . S p lit le v e l lib z o n e 6 . C a fé 7 . In fo r m a l s p a c e

E n tr a n c e v ie w

s id e v ie w

S e c tio n a l v ie w FASHION HUB

192

193

Food court

Ground floor

1.

R e s ta u r a n t



K itc h e n



P arcel area



D in in g



L ounge

2 . S tr e e t fo o d s ta ll 3 . S e a tin g a r e a 4 . T o ile t

First floor

1.

In d iv id u a l fo o d s ta lls

2 . G a m in g r o o m 3 . S e a tin g 4 . O u td o o r s e a tin g 5 . Ic e - c r e a m p a r lo r 6 . S e r v ic e p o in t 7 . T o ile t

FASHION HUB

193

194

Second floor

1.

In d o o r g a m e s

2 . S te p s in fo r m a l s e a tin g 3 . T o ile t

P e r s p e c tiv e v ie w o f th e fo o d c o u r t

S id e v ie w o f th e fo o d c o u r t

FASHION HUB

S id e v ie w o f th e fo o d c o u r t

S e c tio n a l v ie w o f th e fo o d c o u r t

194

Housing complex

195

Ground floor

1.

B o y s h o s te l

2 . G ir l’s h o s te l 3 . D in in g h a ll 4 . S ta ff h o u s in g 

1B H K



2B H K

5. G uest house 6 . P r in c ip a l’s h o u s e

First floor

15 . B o y s h o s te l 16 . G ir l’s h o s te l 17 . D in in g h a ll 18 . S ta ff h o u s in g 

1B H K



2B H K

19 . G u e s t h o u s e 2 0 . P r in c ip a l’s h o u s e

T y p ic a l flo o r p la n FASHION HUB

195

Housing complex views

S id e v ie w o f th e h o u s in g c o m p le x

S e c tio n a l v ie w h o s te l b lo c k

S e c tio n a l v ie w r e s id e n tia l b lo c k

S e c tio n a l v ie w h o s te l b lo c k FASHION HUB

196

S id e v ie w h o s te l b lo c k

V ie w o f R e s id e n tia l b lo c k

I n n e r p la z a v ie w

S e c tio n a l v ie w o f s ta ff h o u s in g 196

197

References: https://en.wikipedia.org/wiki/Fashion_in_India https://sites.google.com/site/afashionhub/ https://www.academia.edu/36364090/STUDY_OF_A_FASHION_HUB https://uni.xyz/competitions/weave/entries/ https://www.brand-experts.com/brand-expansion/india-fashion-retail/ https://www.slideshare.net/joybut/fashion-23054995?from_m_app=android https://www.slideshare.net/PriyalThakkar/fashion-history-of-india-56599569?from_m_app=android https://www.zaubacorp.com/company/GOLCONDA-TEXTILES-PRIVATE-LIMITED/U17100TG1995PTC019209 https://www.craftsvilla.com/blog/indian-handlooms-from-different-states-of-india/ https://fashionunited.in/statistics/fashion-industry-statistics-india/ https://www.fibre2fashion.com/industry-article/7738/fashion-industry-in-india https://www.financialexpress.com/economy/has-indian-textile-industry-missed-the-bus-high-input-costovershadows-capacity-technology/1664061/ http://www.indian-heritage.org/alangaram/textiles/textiles.html https://www.bebeautiful.in/fashion/trends/how-well-do-you-know-indian-handlooms-fabrics https://www.slideshare.net/DeepshikhaChauhan/textile-industryinindiaaswotanalysis17027 https://www.livemint.com/Companies/nKKblTZ20XeqvzsWt1GWBM/Lack-of-infrastructure-keeps-firms-awayfrom-apparel-park.html https://www.slideshare.net/rajeevsharan/location-study https://nri.up.gov.in/post/en/apparel-and-textile-park

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197