Turning Transparent - 2014

TURNING

TRANSPARENT

TRANSPARENCY + VERIFICATION

=

GOOD FOR PEOPLE + PLANET + PROFIT

Introduction

Green building pages commends USGBC for its forward thinking to promote material health, product and supply chain transparency.

Over the fifteen years that green building pages has been focused on promoting & incentivizing sustainable materials and products, we have been witness to the enormous market transformation not only in the building industry but a robust growth in consumer recognition that healthy buildings, products and sustainable lifestyles are of paramount importance. There is also a rapidly expanding consumer awareness leveraging purchasing power to create change.

Green building pages | Green product pages are committed to promoting healthy, sustainable products and companies, and to providing the transparency required to enable the informed, healthy, sustainable purchasing decisions across all market sectors to leverage change.

We continue to seek ways to combine our efforts with others toward this common goal, forming the collaborative partnerships that promote and sustain positive market transformation.

Part 1 (p. 1-15) provides an overview of the benchmarking sustainability© platform & format that underpins Green Building Pages | Green Product Pages product and certification transparency.

Part 2 (p. 16- 25) outlines and illustrates potential paths for collaboration and cross-promotion, enhancing common goals, shared achievements.

Note: many of the following images have associated links that will provide additional information that can be accessed by clicking on them. we look forward to discovering and leveraging our collective, collaborative efforts going forward.

Marilyn Farmer, AIA, LEED AP Director

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GREEN BUILDING PAGES

BOASTS A 15 year track record of providing online content inventory and list screening for building products and materials as part of its benchmarking sustainability© database platform currently provides public transparency for building products and certifications Currently provides product manufacturers & certifications access to a public portal with which to keep their information complete, current, transparent and easily accessible

Green Building Pages is a highly functioning website with a comprehensive database & format to present independent, unbiased, transparent and up-to-date building product and company information to the public Green building pages’ online platform provides product & certification transparency GBP is not a certifying agency

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GREEN PRODUCT PAGES

Launched in 2013, the Green Product Pages sister site provides the same comprehensive product and certification transparency for the general consumer market using the benchmarking sustainability© platform and format.

Many products span both professional and consumer markets, appearing on both Green Product Pages and Green Building Pages.

Green Product Pages is poised to enable the general consumer to sift through confusing marketing claims, to compare products and certifications and make informed, healthy, sustainable decisions, using their purchasing power to transform the market.

Note: With the exception of references to LEED credits, the following information applies to both Green Building Pages and Green Product Pages.

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GREEN BUILDING PAGES | GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY©

TRANSPARENT COMPREHENSIVE EVALUATION CRITERIA •

Provides a roadmap and a consistent, clear format to benchmark the sustainable accomplishments of building product manufacturers

•

Provides a comprehensive product sustainability framework within the building industry and profession as well as in the general consumer market

•

Measures and incentivizes progress, rewards achievements, and recognizes product sustainability leadership

•

Designed to evolve to continue to expand the boundaries of sustainability within the building industry as well as the general consumer market BENCHMARKING SUSTAINABILITY© Criteria | credit distribution transparency

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GREEN BUILDING PAGES | GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY©

TRANSPARENT COMPREHENSIVE EVALUATION CRITERIA •

Provides a roadmap and a consistent, clear format to benchmark the sustainable accomplishments of product manufacturers

•

Provides a comprehensive product sustainability framework within the building industry and professions and the consumer markets

•

Measures and incentivizes progress, rewards achievements, and recognizes product sustainability leadership

•

Designed to evolve to continually raise the bar within the building industry and the general consumer markets

BENCHMARKING SUSTAINABILITY© Criteria | credit distribution transparency

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GREEN BUILDING PAGES | GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY©

BENCHMARKING SUSTAINABILITY© •

Provides a platform for product and material transparency, incentivizing and tracking sustainable achievements since 2002

•

Benchmarking the complete product life cycle

•

Providing product material content and sourcing disclosures

•

Hazardous chemicals disclosures (specific lists follow)

•

End of life reclamation, reuse, recycling

•

Corporate responsibility & social sustainability

Celebrating achievement

Multi-criteria refined Search options automatically display results according to benchmarking scores. along with bi-annual awards this feature incentivizes ever higher performance within the building industry and more importantly, the general consumer market Built-in market transformation : For example, when one carpet manufacturer raises the benchmarking sustainability© bar, others are quick to follow suit Incentivizing performance

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GREEN BUILDING PAGES | GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY© Example : Product profile transparency product materials list screening Sourcing disclosures

BENCHMARKING SUSTAINABILITY© Materials,, list screening, sourcing transparency

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MATERIAL DISCLOSURE | LIST SCREENING GBP currently provides materials disclosure & list screening of input and output materials against the following health hazards and restricted substance lists: •

National Toxicology Report on Carcinogens

•

EPA Toxic Release Inventory

•

DOE Brookhaven National Laboratory Carcinogen List

•

Stockholm Convention Chemicals Standard for Persistent Organic Pollutants

•

Red List Chemicals

Product Profile

GREEN BUILDING PAGES | GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY© PRODUCT TRANSPARENCY | BENCHMARKING •

Product profiles provide complete, comprehensive information over life cycle categories in various viewing options*

•

Performance bars graphically illustrate benchmarking in overview (bottom right) or with more complete information and transparency in a detail view (upper left)

•

Provides detailed product certification information overlay information (see next slide)

•

Provides LEED credit contributions

•

Provides links to MSDS, health product declarations, certifications, case studies and promotional videos

•

Provides side-by-side product comparisons of up to four products using a common benchmarking format

*Detail viewing options

*Product highlights Expanded information

*Benchmarking performance quick overview

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GREEN BUILDING PAGES | GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY©

Certification Profile

Certification profile link

Product Profile

CERTIFICATION OVERLAYS OVER BENCHMARKING CRITERIA CLEARLY SHOW VALIDATED PRODUCT INFORMATION

Comprehensive information regarding the certification

GBP product profiles display a certification overlay for product certification

Red text displays certification requirements + thresholds over benchmarking lca + social sustainability categories

Red text displays information verified by the certification

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Products with multiple certifications will display separate overlays for each certification

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Certification Profile

GREEN BUILDING PAGES| GREEN PRODUCT PAGES BENCHMARKING SUSTAINABILITY© CERTIFICATION TRANSPARENCY | COMPARISONS •

Provides clear, complete, and comprehensive information about a product certification displayed over benchmarking life cycle categories in several viewing options* with increasing details + transparency

•

Allows users to see, highlighted in red, individual benchmarking sustainability criteria validated by each certification

•

Delineates between various types of certifications (type I, ii, iii), with the most benchmarking credits awarded for multi-attribute, LCA, third-party certifications

•

Addresses green wash with validated product claims and certification transparency

•

Assists product manufacturers to evaluate and compare certification options for their products with up to four side-by-side certification comparison functionality over benchmarking criteria categories

*Overview

*Expanded Detail view

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GREEN BUILDING PAGES | LEED v4 MATERIAL INGREDIENTS CREDIT

OPTION 1 : MATERIAL INGREDIENT REPORTING GBP facilitates this credit with links to health product declarations, c2c, & green screen certifications

OPTION 2 : MATERIAL INGREDIENT OPTIMIZATION GBP facilitates this credit by providing list screening for products and materials, transparently displaying product certification validations

OPTION 3 : PRODUCT MANUFACTURER SUPPLY CHAIN OPTIMIZATION GBP facilitates this credit by providing optional supply chain disclosure

GREEN BUILDING PAGES IS POISED AND CURRENTLY FUNCTIONING AS AN INDEPENDENT PORTAL FOR LEED MATERIAL HEALTH, INGREDIENTS AND SOURCING CREDITS, AND INDUSTRY-WIDE PROMOTION OF HEALTHY BUILDING PRODUCTS. GREEN BUILDING PAGES CURRENTLY PROVIDES MULTI-ATTRIBUTE SEARCH OPTIONS SPECIFIC TO LEED CREDITS ACROSS ALL LEED CATEGORIES, INCLUDING SOCIAL SUSTAINBILITY PILOT CREDITS.

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FUTURE EVOLUTIONS OF LEED

GREEN BUILDING PAGES | FUTURE LEED SUSTAINABILITY INITIATIVES LEED PRODUCT CERTIFICATION TRANSPARENCY & COMPARISONS GBP currently benchmarks certifications and provides transparency, facilitating certification comparisons - a valuable resource for professionals, consumers, and manufacturers, as well as a gateway for current and future LEED certification credits

EXPANDED LEED CREDITS FOR FUTURE PRODUCT PERFORMANCE BASED CERTIFICATIONS GBP Currently provides benchmarks for energy and water use across production, manufacturing, installation, use and maintenance and end of life phases of product life

EXPANDED LEED CREDITS FOR CORPORATE TRANSPARENCY, SOCIAL RESPONSIBILITY & SUSTAINABILITY GBP Currently provides incentives and benchmarks for corporate social responsibility and sustainability to facilitate future LEED corporate and social sustainability credits

GREEN BUILDING PAGES PROVIDES A FLEXIBLE, HIGHLY FUNCTIONAL PLATFORM FOR FUTURE EVOLUTIONS OF LEED AS USGBC CONTINUES TO PROMOTE AND INCENTIVIZE SUSTAINABLE AND HEALTHY, SUSTAINABLE ENVIRONMENTS ACROSS THE BUILDING INDUSTRY, IN THE UNITED STATES AND ABROAD.

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BENCHMARKING SUSTAINABILITY© INCENTIVIZING MARKET TRANSFORMATION ACROSS ALL MARKET SECTORS

Designed to ‘push’ and ‘pull’ - educating, benchmarking and incentivizing positive market transformation

Designed to provide a clear roadmap to a healthy, high-performance, sustainable materials + products

Designed to handle complex data in a clear, consistent, transparent, accessible format

Designed to evolve to continue raising the bar in benchmarking healthy, high-performing materials, products and certifications across the building industry and consumer markets

GREEN BUILDING PAGE’S BENCHMARKING SUSTAINABILITY© PLATFORM WILL FAST FORWARD MATERIAL HEALTH HARMONIZATION, PRODUCT TRANSPARENCY, AND HIGH PERFORMANCE ACROSS ALL CURRENT AND FUTURE LEED CREDIT CATEGORIES, AS WELL AS ACROSS THE LARGER AND GROWING CONSUMER MARKETS

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COLLABORATION OPPORTUNITIES INCENTIVIZING PRODUCT MANUFACTURERS EDUCATING BUILDING INDUSTRY PROFESSIONALS + EXPONENTIALLY GROWING NUMBERS OF CONSCIOUS CONSUMERS

LEED credit | GreenScreen | GreenCircle certifications layered search filter options – ( p. 7)

GBP | GPP product profile page Links to certification labels, certificates, HPD’s required for LEED v.4 submittal documentation + growing number of sustainable purchasing government agencies + socially responsible corporations – ( p. 17) GBP | GPP Certification overlays displaying certification information + thresholds – ( p. 20-22)

GBP | GPP Maximum Benchmarking credits for 3rd party, multi-attribute certifications – ( p. 23)

THE BENCHMARKING SUSTAINABILITY© PLATFORM WILL IMMEDIATELY FAST FORWARD MATERIAL HEALTH, PRODUCT AND SOURCING TRANSPARENCY, PROMOTING 3RD PARTY CERTIFICATIONS AND HPD’S TO PRODUCT MANUFACTURERS, INDUSTRY PROFESSIONALS, AND ACROSS ALL CONSUMER MARKETS

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PROPOSAL 1: CROSS-PROMOTION OPPORTUNITIES – GREEN SCREEN

GBP | GPP TO PROMOTE AND ENCOURAGE PRODUCT MANUFACTURERS TO PURSUE GREEN SCREEN CHEMICAL HAZARD ASSESSMENT, VERIFICATION AND TRAINING

GREEN SCREEN TO PROMOTE AND ENCOURAGE PRODUCT MANUFACTURERS TO LIST PRODUCTS ON GREEN BUILDING PAGES | GREEN PRODUCT PAGES WITH LINKS TO GREEN SCREEN ASSESSMENT | CERTIFICATIONS

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PROPOSAL 1: ENCOURAGE PRODUCTS TO PURSUE GREEN SCREEN ASSESSMENT

Product profile Links to Green Screen Assessments:

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PROPOSAL 1: CROSS-PROMOTION OPPORTUNITIES – GREENCIRCLE

GBP | GPP TO PROMOTE AND ENCOURAGE PRODUCT MANUFACTURERS TO PURSUE GREENCIRCLE 3RD PARTY CERTIFICATIONS

GreenCircle Certification System SOL

UTION

Aarolene Polypropylene Compounded Resin CO

NTENT

A S U STA I N

AB

Aaron Industries LE

LE

D

96% REC

YC

Leominster, Massachusetts

®

96% Recycled Content Minimum 90% Pre-Consumer Content Minimum 6% Post-Consumer Content

LLC

GREENCIRCLE TO PROMOTE AND ENCOURAGE PRODUCT MANUFACTURERS TO LIST PRODUCTS ON GREEN BUILDING PAGES | GREEN PRODUCT PAGES WITH LINKS TO GREENCIRCLE CERTIFICATIONS

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PROPOSAL 1: ENCOURAGE PRODUCTS TO PURSUE GREENCIRCLE CERTIFICATION

Product profile Links to GreenCircle Certifications:

GreenCircle Certification System SOL

UTION

Aarolene Polypropylene Compounded Resin CO

NTENT

A S U STA I N

AB

Aaron Industries LE

LE

D

96% REC

YC

Leominster, Massachusetts

®

96% Recycled Content Minimum 90% Pre-Consumer Content Minimum 6% Post-Consumer Content

LLC

Example : product profile page

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PROPOSAL 2: CREATE CERTIFICATION OVERLAYS TO DISPLAY ON CERTIFIED PRODUCTS

certification profile page

GREENCIRCLE CERTIFIED

Example : certification profile page Overview option

Strut your stuff

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PROPOSAL 2: CREATE CERTIFICATION OVERLAYS TO DISPLAY ON CERTIFIED PRODUCTS

GREENCIRCLE CERTIFIED

Example : certification profile page Summary view option

information covered by certification in red text

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PROPOSAL 2: CREATE CERTIFICATION OVERLAYS TO DISPLAY ON CERTIFIED PRODUCTS

G C REEN

IRCLE CERTIFIED

Example : certification profile page

link

GreenCircle

Summary view option Example : product profile page highlights view option Red text displays certification requirements over benchmarking life cycle & social sustainability categories

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Provide certification overlays highlighting information being verified Red text displays benchmarking sustainability criteria included in certification

PROPOSAL 2: CREATE CERTIFICATION OVERLAYS TO DISPLAY ON CERTIFIED PRODUCTS

product | company | certification transparency 3rd party, multi-attribute LCA /LCI certifications receive highest benchmarking credits

BENCHMARKING SUSTAINABILITY© Criteria | credit distribution transparency

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PROPOSAL 4: PARTNERSHIP LINKS

PARTNERSHIP LINKS GREEN BUILDING PAGES GREEN PRODUCT PAGES

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PROPOSAL 5: MARKETING COLLABORATION & CROSS-PROMOTION

GREEN BUILDING PAGES | GREEN PRODUCT PAGES

• Promote GS hazard screening and GC 3rd party certification • Cross-links on certified product profiles • case studies links to products • Professional links to projects • Partnership cross-promotion : website partnership listing, news & blogs

GREEN CIRCLE CERTIFIED | GREEN SCREEN • Promote GBP | GPP product and certification transparency • cross-links to GBP | GPP product profiles • Partnership cross-promotion : website partnership listing, news & blogs

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