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A success story JOHNATHAN CILIA FINDS OUT ABOUT THE HISTORY THAT LEAD TO GREENS SUPERMARKET GROWING INTO A STATE-OF-THE-ART HYPERMARKET. For many Maltese families, Greens Supermarket is the supermarket they call home. With a reliable reputation built over decades, an

near the entrance, enjoying a coffee in the newly opened café’/bistro. Having originally been selling fruit and vegetables from the

incredible choice of fresh food items, and a friendly and helpful staff,

back of his van, sitting in the brand new hypermarket is testament to

Greens Supermarket has set the standard for quality in supermarkets.

the family’s dedication to quality and growth.

Last November, Greens opened up their new hypermarket,

The recently opened hypermarket has already left its mark on

located just one street away from their well-known location in Swieqi.

customers, with positive feedback from many people saying how

This impressive new hypermarket features everything a modern family

comfortable they feel at Greens.

needs – and more. But the story of how Greens developed over the years into the

One way this can be done is through the choice of imported products. “We mainly import direct from the UK, Italy, and Holland, and

well-priced and well-stocked hypermarket shouldn’t be overlooked, as

a few other countries – Maltese people like these three countries the

Joseph Sammut explains.

most as they’ve had a big influence on Malta, and they prefer products

“My father had a van that he used to sell fruit and vegetables in St. Julians and around that area,” explains Joseph. Joseph is one of

from these countries more than anywhere else,” explains Joseph. “Furthermore,” continues Joseph, ”now that we can buy more in

three brothers who runs Greens supermarket after their father set it

bulk with the hypermarket we are giving even better prices and

up. “At some point he decided to open up a small grocer, near Jessie’s

discounts than before.” Combined with a very attractive loyalty

Bar, a small mini-market at street level around 1985, and it was

scheme, this means some of the lowest prices on the island. But

successful.” This small grocer’s success in the area meant that a lot of competition soon opened up, which led to Joseph’s father opening up the old Greens supermarket, expanding it to another floor and

Greens’ cost-effectiveness isn’t the only attraction – the variety of products and different sections are a great reason to visit Greens. As soon as you walk in there is a very welcoming and colourful display – the bakery where they bake their own bread and sweets, the

another three levels in the back by the 1990s. By then, the three

fruit and vegetable section which they are known for, with exotic and

brothers had become involved, with Joseph laughing that he has

strange fruit that you do not find anywhere else on the island.

been working with his father at Greens since he was a child. “It’s a family business, the three brothers are all involved, and my father is still involved as well,” he says, pointing to his father sitting

62 Sunday Circle ∫ JUNE 2017

Nearby is the newly-opened cafe'/bistro/pizzeria, with a large selection of tasty food and drinks; it is also a restaurant which its kitchen opens till 10pm. Inside the entrance is the deli island, with all


(From left to right) Joseph Sammut, Charles Sammut, Matthew Sammut & Martin Sammut.

the cold cuts and cheeses you could want. Across from the deli is the butcher and a fish shop where one can have the fish cooked in a variety of ways. You can walk in, choose your fish and method of cooking, head into the store and get your shopping done, later pick up your freshly cooked fish just as you are leaving with ultimate ease. Greens has also opened up a new e-commerce section,, which has received a very positive response from customers. A new marine section also caters for private yachts, providing yet another service to the customer. They also have their own brand of food items, fresh fruit and vegetables in ready-sliced packages and ready-to-go meals. They’ve also recently added the wine cellar, known as the Greens’ Wine Cellar, with a large variety of local and foreign wine that caters for all budgets. The old Greens store had a big parking problem, but that’s now been resolved with three levels of free parking for customers. And the amenities do not stop there – customers can enjoy free Wifi as well when shopping at Greens. Greens has also noticed changing diets and food trends and has adapted accordingly, offering a health section they call the Organic and Free From section. It is so large it can practically be it’s own shop, with an arrangement of breads, pastas, condiments and much more to be tried. Open everyday till 10pm, and till 9pm on Sunday, you can visit Greens at almost any time you want. But for Joseph, the goal is simple. “I am just happy,”

Greens Supermarket, Triq Il-Uqija, Swieqi, SWQ2333

he says with a smile, “when I see a customer leaving and I hear them say “wow,

TEL: +356 21377247 / +356 21383856 

this is one of the best supermarkets on the island”.


JUNE 2017 ∫ Sunday Circle


Circle Magazine June 2017  

For many Maltese families, Greens Supermarket is the supermarket they call home. With a reliable reputation built over decades, an incredibl...

Circle Magazine June 2017  

For many Maltese families, Greens Supermarket is the supermarket they call home. With a reliable reputation built over decades, an incredibl...