Brandbook_2025

BRANDBOOK Version 2025

BRAND IDENTITY ABOUT GREENSPEED GREENSPEED HAS BEEN AROUND FOR MORE THAN 25 YEARS AND HAS BECOME A LEADING BRAND IN PROFESSIONAL CLEANING. OUR MISSION? CLEANING THE WORLD WITH CARE, TOGETHER. WE DO THIS WITH A VERYPASSIONATE, REBELLIOUS AND CARING APPROACH. OUR BRANDING SHOULD ALWAYS REPRESENT THESE VALUES.

BRANDBOOK

PASSIONATE REBELLIOUS C A R I N G

LOGO USAGE LOGO WITH STANDARD BASELINE THE FULL COLOUR LOGO CAN ONLY BE USED ON WHITE OR BRIGHT BACKGROUNDS. ON DARK BACKGROUNDS, ALWAYS USE THE WHITE LOGO.

BRANDBOOK

LOGO USAGE LOGO WITHOUT STANDARD BASELINE THE FULL COLOUR LOGO CAN ONLY BE USED ON WHITE OR BRIGHT BACKGROUNDS. ON DARK BACKGROUNDS, ALWAYS USE THE WHITE LOGO.

BRANDBOOK

ICONS BRAND VALUES ICONS

PRODUCT CONCEPT ICONS

OTHER ICONS

ICONS THAT SHOW WE ARE PASSIONATE, REBELLIOUS, CARING & COMPLETELY CRAZY ABOUT CLEANING

ICONS THAT SHOW THAT OUR PRODUCTS ARE CIRCULAR, HEALTHY AND SURPRISINGLY EFFECTIVE.

WHITE ICONS ON A GREEN CIRCLE (#84b827)

PASSIONATE

CIRCULAR

REBELLIOUS

HEALTHY

CARING

SURPRISINGLY EFFECTIVE

& COMPLETELY CRAZY ABOUT CLEANING

BRANDBOOK

GREEN ICONS (#84b827) WITH A HALF-OPEN CIRCLE

BRANDING ELEMENTS LEAVES WE USE LEAVES IN VARIOUS COLOURS TO EMPHASIZE WORDS OR PRODUCTS, AND AS BULLET POINTS. YOU CAN CHANGE THE COLOURS OF THE LEAVES TO OUR PRODUCT OR BRANDING COLOURS IF YOU LIKE. THE HAND WITH THE LEAVE CAN BE USED TO ADD AN EXTRA VISUAL ELEMENT TO PRESNTATIONS, ONE-PAGERS, VISUALS, ETC. THE TABS WITH LEAVES CAN BE USED TO VISUALIZE THE TAB RANGE.

BRANDBOOK

BRANDING ELEMENTS WAVES FOR PRESENTATIONS, BROCHURES AND VISUALS YOU CAN ADD A WAVE IN THE BOTTOM CORNER. YOU CAN CHANGE THE COLOURS OF THE WAVES TO OUR BRAND COLOURS AND OPT FOR A TRANSPARANT OR FULL COLOUR VERSION

BRANDBOOK

BRANDING ELEMENTS 50 SHADES OF BLUE IF YOU WANT A SPECIAL BACKGROUND OR GIVE YOUR VISUAL A LUXURIOUS TOUCH, YOU CAN USE ONE OF THESE BLUE IMAGES AS A BACKGROUND.

BRANDBOOK

BRANDING ELEMENTS CIRCLE YOU CAN USE THIS CIRCLE TO REFER TO OUR CIRCULAR PRODUCT CONCEPT AND VISION. YOU CAN INCREASE OR DECREASE THE OPACITY DEPENDING DEPENDING ON THE LOOK AND BACKGROUND. STATEMENT TEXT BLOCK THIS ELEMENT IS A VERSATILE AND DYNAMIC WAY TO HIGHLIGHT KEY MESSAGES. YOU CAN CUSTOMIZE THE TEXT AND COLORS TO ALIGN WITH SPECIFIC CAMPAIGNS OR MESSAGING NEEDS.

BRANDBOOK

S T E L B A T Y TIN MASSIVE IMPACT

BRANDING ELEMENTS ABSTRACT SHAPE USE THIS SHAPE TO SHOWCASE A PRODUCT IN A FUN AND UNIQUE WAY. ROTATE IT TO YOUR LIKING AND FIND THE PERFECT ANGLE TO STAND OUT.

BRANDBOOK

BRANDING ELEMENTS PICTURES WE HAVE MODERN AND FRESH APPLICATION PHOTOS FOR EVERY PRODUCT CATEGORY. YOU CAN USE THE ORIGINAL PICTURES OR PUT THEIR NO BACKGROUND VERSION ON A VIBRANT COLOUR.

BRANDBOOK

COLOURS PRODUCT COLOURS WE USE DIFFERENT COLOURS FOR EVERY PRODUCT GROUP. YOU CAN DECREASE THE TINT OF THE COLOURS TO SWITCH IT UP.

INTERIOR

SANITARY

PERSONAL HYGIENE

CMYK C: 75 M: 12 Y: 18 K: 0

RGB R: 7 G: 170 B: 198

FLOOR

CMYK C: 54 M: 0 Y: 100 K: 0

RGB R: 130 G: 195 B: 65

#1e9dd8

#82c341

CMYK C: 0 M: 100 Y: 65 K: 10

CMYK C: 0 M: 60 Y: 100 K: 0

CMYK C: 1 M: 28 Y: 76 K: 0

RGB R: 215 G: 19 B: 69

KITCHEN

RGB R: 245 G: 130 B: 32

#d71345

#f58220

CMYK C: 55 M: 100 Y: 5 K: 15

CMYK C: 15 M: 75 Y: 0 K: 0

RGB R: 121 G: 30 B: 120

CMYK C: 68 M: 0 Y: 62 K: 0

RGB R: 76 G: 188 B: 137

#4cbc89

BRANDBOOK

RGB R: 30 G: 157 B: 216

#07aac6

#791e78

RE-BELLE

GLASS & WALLS

CMYK C: 74 M: 23 Y: 0 K: 0

TEXTILE HYGIENE

#d063a5

KITCHEN

RGB R: 250 G: 189 B: 87

#fabd57 RGB R: 208 G: 99 B: 165

TROLLEYS

CMYK C: 100 M: 82 Y: 39 K: 33

RGB R: 17 G: 52 B: 87

#113457

COLOURS BRANDING COLOURS CMYK C: 90 M: 20 Y: 20 K: 10

FOR AN EXTRA POP OF COLOUR, YOU CAN USE THE PRODUCT COLOURS.

#008bab

#56c4e8

#8ad1f1

CMYK C: 30 M: 1 Y: 5 K: 0

CMYK C: 35 M: 0 Y: 67 K: 0

CMYK C: 54 M: 0 Y: 100 K: 0

BRANDBOOK

RGB R: 43 G: 165 B: 219

RGB R: 174 G: 221 B: 236

CMYK C: 59 M: 0 Y: 14 K: 0

RGB R: 86 G: 199 B: 218

RGB R: 174 G: 212 B: 125

#aeddec

#aed47d

CMYK RGB C: 95 R: 0 M: 0 G: 168 Y: 100 B: 79 K: 0

CMYK C: 41 M: 34 Y: 35 K: 1

#00a84f

#9c9b9a

RGB R: 156 G: 155 B: 154

CMYK C: 42 M: 2 Y: 1 K: 0

RGB R: 138 G: 209 B: 241

THESE ARE THE COLOURS WE USE FOR BRANDING PURPOSES, SUCH AS BROCHURES, SOCIAL MEDIA AND CAMPAGNES.

RGB R: 130 G: 195 B: 65

#82c341 CMYK C: 60 M: 51 Y: 51 K: 20

RGB R: 102 G: 103 B: 102

#666766

TYPOGRAPHY THE ONLY WAY IS DIN WE USE THE DIN PRO FONT FAMILY AS THE PRIMARY TYPEFACE FOR ALL OUR COMMUNICATIONS. WITH ITS CLEAN LINES AND MODERN DESIGN, DIN PRO OFFERS A BLEND OF ELEGANCE AND FUNCTIONALITY. THE FONT LENDS A SENSE OF PROFESSIONALISM TO OUR BRAND’S VISUAL IDENTITY.

BY CONSISTENTLY USING THE DIN PRO FONT FAMILY ACROSS ALL OUR COMMUNICATION CHANNELS, WE ENSURE A COHESIVE AND HARMONIOUS BRAND EXPERIENCE FOR OUR AUDIENCE. ACCENT WORDS OR SHORT DESCRIPTIONS CAN BE PLACED IN RECTANGULAR FRAMES, POSITIONED DIAGONALLY

DIN PRO Condensed Condensed Medium Condensed Bold Condensed Black Accent word

Short descrip

tion

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Regular Medium Bold Black

TYPOGRAPHY - PowerPoint GOOD OLD CALIBRI DIN PRO ISN’T SUPPORTED IN POWERPOINT, SO FOR POWERPOINT PRESENTATIONS WE USE THE FONT CALIBIRI. CALIBRI IS A MODERN AND VERSATILE FONT. IT HAS A CLEAN AND CONTEMPORARY APPEARANCE THAT EMBODIES A SENSE OF PROFESSIONALISM AND CLARITY, WHICH MAKES IT PERFECT FOR POWERPOINT.

CALIBRI Regular Light Bold

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Regular Italic Light Italic Bold Italic

GO OCEAN LOGO USAGE WE CAN FEATURE THE GO OCEAN LOGO IN OUR BRANDING DEDICATED TO THEIR PROJECT FOR CORAL REEF RESTORATION, WHICH WE SUPPORT. YOU CAN USE THE LOGO TO SHOWCASE OUR PARTNERSHIP AND COMMITMENT TO OCEAN CONSERVATION. THE LOGO IS AVAILABLE IN THE DISTINCTIVE GO OCEAN BRAND COLOURS.

BRANDBOOK

GO OCEAN BRANDING COLOURS GO OCEAN’S BRAND COLOURS ARE FUN AND VIBRANT. THEY CAPTURE THE SPIRIT OF THE OCEAN AND CORAL.

DEEP WATER BLUE

YOU CAN INCORPORATE THESE COLOURS INTO BRANDING MATERIALS RELATED TO OUR PARTNERSHIP. HAPPY CLOUD WHITE

CMYK C: 100 M: 89 Y: 26 K: 12

RGB R: 0 G:52 B: 119

RGB R: 241 G: 93 B: 67

LIGHT CORAL

CMYK C: 0 M: 66 Y: 25 K: 0

RGB R: 243 G: 123 B: 143

#003477

#F37B8F

#F37B8F

CMYK C: 5 M: 8 Y: 0 K: 0

CMYK C: 57 M: 0 Y: 1 K: 0

CMYK C: 11 M: 1 Y: 76 K: 0

RGB R: 237 G: 232 B: 244

#EDE8F4

BRANDBOOK

BRIGHT CORAL

CMYK C: 0 M: 79 Y: 78 K: 0

FRESH WATER BLUE

RGB R: 82 G: 202 B: 243

#52CAF3

SUNNY YELLOW

RGB R: 234 G: 230 B: 97

#EAE661

GO OCEAN BRANDING ELEMENTS YOU CAN USE THESE STICKERS TO HIGHLIGHT OUR COMMITMENT TO THE OCEAN AND CORAL RESTORATION.

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GO OCEAN MEMBERSHIP BRANDING ELEMENTS TO DISPLAY OUR PARTNERSHIP WITH GO OCEAN, YOU CAN INCORPORATE THE MEMBER STICKER INTO OUR BRANDING.

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GO OCEAN PICTURES WE HAVE ACCESS TO OCEAN’S CAPTIVATING PICTURES OF THE OCEAN, CORAL, AND THE CORAL REEF RESTORATION PROCESS. THESE IMAGES ENHANCE OUR STORYTELLING AND REPRESENT OUR PARTNERSHIP AND COMMITMENT TO CORAL REEF PRESERVATION.

BRANDBOOK

B CORP LOGO USAGE SHOWCASE OUR B CORP STATUS PROUDLY! DEMONSTRATE OUR COMMITMENT

BY INCORPORATING THE BLACK OR WHITE B CORP LOGO INTO YOUR VISUALS ONLY USE THE OFFICIAL B CORP LOGOS AND FOLLOW THEIR BRAND GUIDELINES FOR PROPER USAGE. FIND THEM HERE.

BRANDBOOK