5 minute read

Greenpeace Sharing

Defending nature: In 4 strategies

Building alliances and partnerships

Your unwavering support inspired us throughout the year. With the right strategies, we made change again and again with people power and facts on our side.

People power has always been at the heart of our environmental campaigns. We are constantly linking up with people and groups that stand up for the planet. Investigation is the foundation of our environmental campaigns. Workable solutions are the driving force behind our efforts to get things done.

Hong Kong / Connecting communities:

Four store owners in Tsuen Wan, volunteers, and an amazing community response helped to save more than 1,470 pieces of disposable plastic cutlery in two utensil-renting experiments last year!

© Greenpeace / Waiho Ng

© Sun Hee, Cho and W KOREA magazine

Seoul / Celebrity appeal: Korean actor Lee Jung-jae from the hit TV show Squid Game joined 10 Korean artists, including actor Lee Kwang-soo and Yuri from the pop band Girls’ Generation, for a big article in a popular magazine on Greenpeace’s 50th anniversary and the climate.

© Greenpeace

Taipei / Diverse exchanges: We got 56 firms to agree to an interim target of 10% renewable energy by 2025 in our campaign: “RE10x10 New Leadership Framework for Renewable Energy”, putting them on track to go 100% green in the long run. Local governments got involved too.

© Greenpeace

Vanuatu / Empowering the vulnerable: Indigenous peoples and islanders are the most affected by climate change but they are also the most overlooked. At last November’s COP26 UN climate meeting, Greenpeace brought their demands to the negotiating table.

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Exposing truths and offering real solutions

© Greenpeace

© Greenpeace Hong Kong / Brownfields:

In this picture, our campaigner Chan Hall Sion is holding e-waste from the 8-m high pile behind her. Media widely reported how we tracked down 70 similar sites across Hong Kong to lobby for clean-up and proper planning of brownfield sites, rather than the destructive Lantau Tomorrow Vision.

© Tomás Munita / Greenpeace

Antarctic / Penguin census: Scientists from the US’ Stony Brook University conducted a penguin census in Antarctica this January with us. They were travelling on the Greenpeace ship Arctic Sunrise and assessing the bird’s habitat crisis to support our campaign for a Global Ocean Treaty. Fukushima / Tracking radiation: Ten years since the nuclear disaster and the wounds are still deep. Our team of nuclear experts made their 33rd inspection last November, pointing out that several places, including Namie and Itate, are still uninhabitable.

© Greenpeace © Tommy Trenchard / Greenpeace

Indian Ocean / Chronicling nature: Last summer, the Arctic Sunrise came across this rare and endangered Hawksbill Turtle. The crew was surveying overfishing and destructive fishing practices in the Indian Ocean, work aimed at protecting the wonderful diversity of life.

Mobilising online & offline

Cornwall / Stop extinction:

300 illuminated drones in the shapes of iconic species flew in the Cornwall skies to deliver one global message: stop extinction, act now. Last June, on the eve of the G7 summit held in Cornwall, UK, Greenpeace used this stunning action to urge world leaders to protect biodiversity.

Seoul / Plastics audit: 2,671 people from 841 households took part in our Brand Audit for Plastic Zero Korea. Their data helped us push Korean Food & Beverage companies, like Lotte Chilsung, CJ CheilJedang and Nongshim, to phase out plastic use.

Scan and watch!

© Greenpeace Even when the world was in lockdown, we kept the spirit of environmental protection work alive through online and some faceto-face activities. We find common ground when we can: if we pile on the pressure and patiently negotiate, then a policy shift can make all the difference.

© Daiyoon Lim / Greenpeace © Greenpeace

Tokyo / Plastic-free map: The Next 100 Project, a campaign to send children 100 years from now our blessings, launched a Goodbye Waste Plastic-Free Map. Greenpeace volunteers identified over 1,470 groceries, department stores and restaurants and categorised them to help everyone pursue a zero-waste lifestyle.

© Greenpeace / Sonya Kosacheva

Yekaterinburg / Independent firefighters: In Russia’s vast expanse, precious forests are left to burn and cause ecological and climate disasters. Greenpeace firefighters are teaching basic skills to local volunteers and organising rescue missions through online groups to help extinguish fires before they become out of control.

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Leveraging advocacy work

Tokyo / Public power:

A press conference with Fukushima locals and community groups to express their concern over the Japan government’s plan to discharge radioactive wastewater into the Pacific Ocean. It got extensive media coverage globally, revealing the real cost of nuclear energy for humankind.

© Masaya Noda / Greenpeace

© Jeremy Sutton-Hibbert / Greenpeace

Glasgow / Global conference: Greenpeace is one of the few observer organisations to have attended all UN climate conferences right from the beginning. We lobbied and put pressure on governments and those in power to take climate action now.

© Greenpeace

Taichung / Policy change: Last September, Greenpeace teamed up with officials, convenience stores and cafes to launch a trial rental cup project, the Plastic Free Alliance. This was so successful that by the year end, it had spread across the island, marking a big step to cutting plastic use.

© Greenpeace

East Asia / Solid research: We published several groundbreaking reports on the global car industry’s failure to cut emissions, exposing issues such as double standards in emissions goals in different markets. Our work has pushed Toyota and Hyundai to take the first steps towards change.