EDITORS NOTE

READYTO LEARN

Hi, everyone. My name is Sarah Webb, and I’m thrilled to be the new editor of Green Industry Pros.

I come from a background in B2B publishing, focusing on the green and golf course industries. I previously worked as the managing editor for the Landscape Management, Golfdom and Athletic Turf brands. Prior to that, I graduated from Wittenberg University, where I studied journalism and Spanish. Following graduation, I spent a semester teaching English in La Bañeza, Spain, and interned at Cleveland Magazine, covering the latest happenings across the Cleveland area.

When I first started my career in the B2B publishing industry as an associate editor, I had very little knowledge of the landscaping and golf course worlds, if any at all. I soon realized my new role would require me to consistently step out of my comfort zone and get used to asking “why.”

With this mentality, I leaned into the idea of “learning as you go,” complete with trade shows, conferences and media days. While learning the ins and outs of mowers, skid steers and dollar spot, I’ve developed a passion for the B2B magazine world. I love the “aha” feeling of information clicking into place at a product demo, the camaraderie of collaborating with industry peers and the idea that whole magazines are published about topics that the average person takes for granted.

While at those previous publications, I became more comfortable with the audiences and industries I was serving, accumulating thousands of minutes worth of phone interviews, traveling to Orlando, Boston, San Diego and many places in between and writing hundreds of articles. All of that felt like a far cry from the first time I’d visited a landscaping facility in the Northeast Ohio area, not knowing anyone in or anything about the industry. As I delve into this new role, I’m looking forward to getting to know you, our readers, and learning more about your challenges and successes as I work with the rest of the Green Industry Pros team to revitalize the brand and provide fresh content across our channels. Already, you may notice some changes this month, as we’ve worked to streamline our sections, making them more reader friendly. We also plan to cover hot topics such as business management solutions (page 18) and the latest equipment (page 30), showcase successful projects completed by our readers (page 28) and, to round out the issue, profile different landscape pros each month to find out what makes them tick (page 34). Be sure to also check out our cover story on page 12 to learn about the latest in robotic mower technology.

Please feel free to reach out to me via email at swebb@acbusinessmedia.com or on LinkedIn with story ideas, tips, questions and more. I’m looking forward to connecting with you!

Published by AC Business Media

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Volume 34, Number 03 ADVERTISING

Brand Director...............................................................Jason DeSarle jdesarle@acbusinessmedia.com Sales Representative...............................................Megan Perleberg mperleberg@acbusinessmedia.com Sales Representative......................................................Sean Dunphy sdunphy@acbusinessmedia.com Sales Representative......................................................Nikki Lawson nlawson@acbusinessmedia.com Sales Representative........................................................Kris Flitcroft kflitcroft@acbusinessmedia.com

EDITORIAL

Editor......................................................................................Sarah Webb swebb@acbusinessmedia.com Associate Editor............................................................Hannah Gooch hgooch@acbusinessmedia.com Staff Writer...............................................................................Gigi Wood gwood@acbusinessmedia.com

CIRCULATION

Audience Development Manager...............................Angela Franks

PRODUCTION

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AC Business Media Chief Executive Officer........................................................ Ron Spink Chief Financial Officer.............................................. JoAnn Breuchel Chief Digital Officer..................................................... Kris Heineman Chief Revenue Officer................................................ Amy Schwandt VP of Operations and IT................................................. Nick Raether VP of Audience Development..................................Rhonda Hughes Director, Demand Generation & Education ..................Jim Bagan GM Online & Marketing Services......................Bethany Chambers Group Content Director................................................. Marina Mayer Change of Address & Subscriptions — P.O. Box 3605 Northbrook, IL 60065-3605 • (877) 201-3915 Fax: (847) 291-4816 • circ.greenindustrypros@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Data Axle • (518)339-4511 bart.piccirillo@infogroup.com Reprints & Licensing — Megan Perleberg mperleberg@acbusinessmedia.com

Green Industry Pros [USPS 003-763 and ISSN 2168-121X (print), ISSN 2168-1228 (online)] is published six times a year: January/February, March, April, May/June, July/August, September/October by AC Business Media. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send address changes to Green Industry Pros, P.O. Box 3605, Northbrook, IL 60065-3605.

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