Greene King Sales Brochure

We’re a wholesale drinks supplier + A whole lot more SUPPLY SUPPORT SUCCESS

Specialist support, wherever you need - from cellar technicians and customer care teams over the phone, to local field sales reps and best-in-class delivery crews, our team work together to support every aspect of your venue. As a value-adding partner for independent Free Trade customers, along with a full drinks range we deliver a genuine partnership that keeps your business not just running but thriving.

Our Business Brewing Heritage You Can Trust With over 300 years of brewing experience, Greene King & Belhaven Breweries combines time-honoured traditions with modern innovation to create consistently high-quality beers that perform behind the bar.

Scale That Works for You With experience across our own pub estate and alongside free trade venues, we use our scale to support your business and pass on practical benefits that help you prosper.

LLAR R RVICE CE

NG

VALUE HUB PRODUCTS PRODUCTS

FINANCIAL SUPPORT DELIVERY DELIVERY

BUSINESS BUSINESS SUPPORT SUPPORT ORDERING

CELLAR SERVIC PROMOTIONS PROMOTION

Supply KEEPING YOU STOCKED

ICONOGRAPHY Full Drinks Range Our own brewed beers alongside top-selling brands from other suppliers, giving you the freedom to stock what works for you and your customers.

CELLAR VALUE SERVICE HUB

Nationwide Delivery Your business depends on your drinks being delivered on time.

You can depend on us to make it happen. We know how important reliable delivery is to your business, so our crews FINANCIAL go the extra mile to get to SUPPORT PRODUCTS you on time.

ICONO Flexible Ordering Order online 24/7 at your convenience, or pick up the phone and speak to our friendly Customer Sales team.

VALUE HUB ORDERING DELIVERY

Support KEEPING YOU RUNNING

Cellar Services Handy online guides, fast fixes over the phone, or on-site visits from the same in-house technical team that supports our own pubs, helping minimise downtime and keeping your bar running.

Financial Support Flexible financial support and guidance to help you invest, grow, or protect your cash flow, with tailored packages built around your plans and projected sales.

Value Hub Access Value Hub, our customer-only savings platform offering deals and discounts with trusted industry partners, helping to reduce every day running costs and saving your venue thousands of ££££s each year.

BUSINESS CELLAR FINANCI SUPPORT SERVICE SUPPOR

Success HELPING YOU GROW

“It’s a two-way thing. We need their support and they understand our challenges. They are always there for us.”

Marc, The Famous Star, Edinburgh

“They take time to understand our business. Not many people do that.”

Garth , Golden Lion, Devon

“If there’s a fault and we need help, the next day they are here, and it has been done.”

Paul, East Ham Social Club

Award-Winning Beers from Greene King and Belhaven BRE WED BY US

Session IPA

4.0% ABV

Silver winner at the World Beer Awards 2025 30L

11G/50L

IPA

3.4% ABV

Young appeal - 33% more 25-34 year old drinkers than the cask average 1 Pin 4.5G

Firkin 9GL

Fruity IPA

4.3% ABV

Silver winner at the World Beer Awards 2025 30L

Premium Ale

5% ABV

All Day IPA

3.4% ABV

Gold Winner at the World Beer Awards 2024

Bronze winner at the World Beer Awards 2023

30L

11G/50L

30L

11G/50L

Premium Ale

4.5% ABV

Golden Ale

4.1% ABV

The UK’s No.1 Premium Ale

CAMRA’s Beer of Britain Winner 2023 Pin 4.5G

Firkin 9GL

Session IPA

3.2% ABV

4.5% ABV

Dry Hopped Lager

Number 1 for Flavour vs Competitors 3

2

Pin 4.5G

Firkin 9GL

11G/50L

30L

Session IPA

4.2% ABV

Pin 4.5G

Firkin 9GL

Copper Ale

3.9% ABV

11G/50L

Golden IPA

3.4% ABV

A pint sold every minute in the on-trade Pin 4.5G

Firkin 9GL

Scotland’s BEST Selling Ale 30L

4

11G/50L

The No.1 Scottish Stout 30L

“The burgundy of Scotland”

4

11G/50L

50L

PLUS a full Seasonal Ale Calendar is available PERMAN EN CASK RA T WHY CASK? NGE

INDIA

Amber

CAMR Britain A’s Beer of Winner 2023

CODE 461999

PIN CODE

461964

PREMIU

Rich Amber

Brewed longer pale, amber to a unique recipe using full-flavour and crystal ed, smooth malts, making and mature it a beer.

CODE

50L

Scotland’s award-winning cask ale 5 Pin 4.5G

Firkin 9GL

One pint & Februar y sold every January minut e on-tra 4in the de

January

CODE 171749

GOLDEN Light Gold

to April

CL ASSIC

Tawny amber

Deep gold

FIRKIN

4.1% ABV

May

February

& March 5th

Thursday Rugby March Six Nations Saturday 14th to February

4.3% ABV

GOLDEN

er

Septemb

April Bank Holiday Easter to Friday 3rd 6th Monday

Week Cask Ale 17th to Thursday 27th Sunday

BEER 4.2% ABV

Light Gold

r

Decembe

Christmas Friday 25th Bank Holidays 28th & Monday

PIN CODE 459781

PALE ALE 3.4% ABV Light gold

ing yet easy-drink citrus hints of hop and bright A bold fresh that combines pale ale floral notes with crisp fruits and to create a delicious, character flavour. of beer full CODE FIRKIN 502002

PIN CODE 502021

beer, 4.2% golden clips – with two comes to say cheers , or offer St Edmund al ale. an autumn

beer golden refreshing grapefruit Light and delicious pink . bitterness delivering refreshing notes for

CODE FIRKIN 190344

PIN CODE 502150

PUMP CLIP 233766

St Austell ale ion with pale In collaborat hop forward the finest this of Brewery, using a blend resulting ing is brewed Cornish malts, and easy-drink Anglian balanced, in a perfectly CLIP pale ale.

CODE FIRKIN 502118

PIN CODE 502120

PUMP 233715

CODE FIRKIN 458955

PUMP CLIP 233839

PALE ALE

PIN CODE 463355

AVAIL

4% ABV drinking and easy malty refreshing A super fruit with a moderate pale ale juicy citrus tropical body and . characters

CODE FIRKIN 502108

AVAIL

PUMP CLIP 233723

PIN CODE 502099

AVAIL

PUMP CLIP 213943

ABLE

er

Decemb

ABLE

er

er & Decemb

ABLE

Novemb

er

er & Decemb

Novemb

ABLE

er

er & Decemb

Novemb

AVAILAB

POS

LE IN

4.5G

PREMIUM

PINS

PALE ALE WINTER

4% ABV

ALE 4.5% ABV

PREMIUM

PALE ALE

11th Cup Thursday Fifa World 19th July Sunday June to 21st June Day Sunday Fathers’

CODE FIRKIN 457193

ABLE

RUBY RYE

n

Light gold

for five malts . Late recipe with An exciting biscuity sweetnesssoft and rich body adds delicious hopping fresh citrus notes. and dry fruits and tropical

October

Collaboratio

June March Day St Patrick’s 17th Tuesday

Amber

4.4% ABV

AVAIL

AVAIL

Saturday nals Halloween Internatio Autumn to Rugby 4th October Sunday 29th November Sunday

4th Monday Bank Holiday 16th Final Saturday FA Cup 25th Monday Bank Holiday s UEFA Champion Final League 30th Saturday

ALE

Spring brewers, with by apprentice and hoppy Created and refreshing peach, lychee of Break is aromas delicious fruits. tropical

Gold

with ale, comes e 4% pale – maximis three clips ns or occasio ng on sporting refreshi offer a simply beer. summer

ALE 4.2% ABV

GOLDEN Light gold

ale, 4.4% golden with two comes nal occasio addition to support based clips, events. your themed

CODE 180934

and easyrefreshing with a brewed English A fragrant, pale ale, drinking malt and classicand citrus sweet pale in tropical hops, resulting fruit notes.

ALE

AMBER

BITTER

3.9% ABV Our IPA is delivering true to the original recipe moreish a deliciously easy-drinki – pint. ng and

PALE ALE

ALE 3.4%

August

June

ALE

CODE 408001

NielsenIQ An easy-drinki ABV WINTER © 2025 Nielsen BrandTrack two clips; August ry, FIRKIN ng golden BITTER 2025. Refreshing, Consumer ale with catego CODE 285839 LLC. All Rights2024. (2) Greene ale, first 4.5% ABV King customised notes of Auburn Reserved.

4.1% pale the cask copper tropical packed full of launched in PIN CODE view of MMR Sensory BITTER rugby, style(3)and flavour, fruit and 461484PREMIUM ent into research NielsenIQ Retail for the with a crisp,Dark copper Measurement sample size: oneABV 4.0% clean finish. ale with n. excitem 303 cask PALE ALE their unique al ales FIRKIN consumers service and CGA winter A refreshing and ABV PUMP CLIP CODE occasio OPMS data s bring 6.5% OGH vs competitors d, ruby nt with a subtle 469248 lemon Light gold combined. for any 233812 PIN CODE malt and clean-tasting season release across golden Volume sales one A full-bodiegrapefruit and pronounced PIN CODE beer with by the fruit character CODE ing differe range, 469647 of 462367 FIRKIN Dark Copperand amber ale, most52 weeks ending 09/08/2025, events bitter finish.

Fresh cask , mellowed masses and 4.0%418384 liked INDIA rs someth smooth, Full of hops core cask d,beer.

ABV GB total themed (4) Topline PALE ALE malts.

Report GK Coverage. and with g drinke citrus characters ide the , full-bodie bursting this beer from the Sales 2025.

Dark Copper offerin is inspired lasting fruity larly during FIRKIN A distinctivewarming ale d alongs sweetness ales.

CODE 096202 flavour, flavours. by bold and particu BLE American ng. Stocke mature cake and toffee AIL A 4.3% ABV A VA pale rich toffee-flavo brandi beer sales, with fruit October fruity& PUMP CLIP se your ured beer and a beer characters, ber FIRKIN bursting 213846 PIN CODE CODE 327677 Septemclean bitter finish.perfectly balanced can increa occasions. with beer styles CODE 461352 g FIRKIN mix of with a 151365 PUMP CLIP and sportin the perfect ABLE FIRKIN ar has the 212203 PIN CODE AVAIL CODE 179081 year. calend CODE 461336 still serve FIRKIN n of the Seasonal Our 2026 ber & October You can ed.

189621 range over Septem key occasio events? the page → clip provid for every hold themed tive pump or ABLE L I A V A sport the alterna October August Don’t show beer and use July & 31st great tasting

296784

ABLE

ABLE

May &

461476

POS

Rich Amber

4.1% ABV A beer worthy of capital city. Notescelebrating our herbal great and resin of toffee accompany hop flavours.

CODE 467458

POS

GOLDEN Light Gold

PIN CODE

ABLE

FIRKIN

ALE

4.1% ABV Brewed with a selection Galaxy, that give of hops, and a deliciously subtle tropical including fruit notes smooth finish.

AVAIL

May to AVAIL

PALE ALE

ALE

3.4% ABV An English undertonesale with hoppy citrus bitterness , soft fruit notes, and light balanced sweetness.

FIRKIN

PIN CODE

Sources: (1) Copyright CGA by

CL ASSIC

Copper

458866

OKE E E

Brand new lager from Belhaven Brewery

AVA

LE IL AB

PALE ALE

4.5% ABV A distinctive, rich, well-balanc bursting with character, deliciously ed malty ale fruity aroma smooth. and

FIRKIN

AVAIL

January

CODE 457258

OKE E E

3.8% ABV

copper

INDIA

Gold

3.8% ABV Strongly aromatic, Distinctive with hints ABLE zesty citruslight malt, floral of fresh AVAIL flavours citrus. hop for a mouth-wate with & April ring finish.

March CODE

BESPSE BADG HOU LABL AVAI

IPA

FIRKIN

Would visit less often, or not at all, if cask was removed

FIRKIN

OKE E E

4.0% ABV

002038

%

Visit more frequent ly than average, and spend more annually than other drinkers

H ALE

3.9% ABV A rich, smooth red appearanceScottish ale with fruit flavours. , notes of toffee a classic and soft

BESPSE BADG HOU LABL AVAI

LAGER

PIN CODE

No.1 for flavou vs comp r etitors 3 LE IL AB AVA

ENGLISH

Auburn

SCOTTIS Red

KERS

BESPSE BADG HOU LABL AVAI

No.1 Tradi tional Premi um Ale 2

002011

DRIN

70% 29MAT TER: % 57

Influenc e their mixedwhere group goes, meaning cask drinker one can decide where several people spend their evening

M ALE

5.0% ABV

FIRKIN

ALES SEASONAL FOR 2026

Source:

CASK

“The burgu of Scotla ndy nd ®”

PALE ALE

3.4% ABV Our IPA is delivering true to the original recipe moreish a deliciously easy-drinki – pint. ng and

FIRKIN

A unique pub the on-trade, experience – Cask is making something it a real Big value guests draw. in the market can only enjoy in worth over – UK on-trade £1bn in cask ale value sales.

39k pubs volume stock cask is >1.4m kHL and through across local pubs, the UK – with high-volum food venues CGA OPM Data to and social e cask sales P07 2025 (12/07/2025). clubs. going

Cask ale remain s one of the UK pub trade’s distinc tive offers most and a driver of loyalty and spend.

Young appea more 25-34 l – 33% drinkers year old than cask avera the ge 1

ALE 3.4% ABV

Ruby

with a fullruby ale like a A bewitching that lingers with the depth Brewed bodied whisper. flavour will send for ghostly its rich spine. Perfect finest rye, down your Halloween! shivers this spirits CLIP raising CODE FIRKIN 468144

PIN CODE 468179

PUMP 468152

Dark copper

BITTER 6.5% ABV

Dark Copper

d, smooth, , full-bodie bursting A distinctivewarming ale flavours. and mature cake and toffee with fruit

ale with winter d, ruby lemon A full-bodiegrapefruit and by the of , mellowed masses malts. citrus characters from the sweetness

CODE

CODE FIRKIN 189621

PIN CODE 461336

PUMP CLIP 212203

FIRKIN 151365

PIN CODE 461352

PUMP CLIP 213846

Gold

this full of character, name crisp and takes its to Golden, pale ale ‘Bridge bright hoppy famous the path rolls in, from Belhaven’s as your As the tide sip!

Nowhere’. into the bay, just refreshing disappears with every CLIP thirst vanishes CODE FIRKIN 412823

PIN CODE 502225

PUMP 233707

BITTER 4.2% ABV

Dark Copper

full bodiedtoffee and delicious, malted A dark fruity esters, bitter finish. beer with and a crisp to be the flavours it continues ale!

No wonder g Christmas best-sellin CODE FIRKIN 198914

Permanent

PIN CODE 463908

Keg range

PUMP CLIP 233847

over the page

→

PUMP CLIP 233731

Day St George’s 23rd Thursday

1. CGA Brandtrack 2024. 2. Greene King customised view of NeilsenIQ Retail Measurement service and CGA OPMS data combined. 3. CGA OPMS MAT, data to 25/01/2025 4. CGA volume MAT to P12 2025. 5. CGA MAT at 28.01.23.

We’re a wholesale drinks supplier + A whole lot more

GET IN TOUCH 0345 600 1799 valueforvenues.co.uk

SUPPLY SUPPORT SUCCESS