Issuu

NOV/DEC 2026

Issue Number. 25

GREENE KING FREE TRADE MAGA ZINE

W W W. VA L U E F O RV E N U E S . C O . U K

60 Deals Inside!

MAKING AN p

IMPACT

THE LAST POST

FESTIVE FAVOURITES

VALUE HUB

Check out our holiday delivery schedule

Enjoy festive trading with bells on

Unlock the latest money saving opportunities

There’s a fresh new look at Cambridge Rugby Club

NOV/DEC PROMOTIONS BEERS, LAGERS & CIDERS Deal 1

Deal 25

AN MIGUEL INSTALL DEAL P47 S Install San Miguel and get one 50L keg free on install and another after six months. 1 per customer.

Deal 27

ROPER JOB POS DEAL P48 P Buy two cases of Proper Job IPA 0.5% and get an ice bucket free.

Deal 28

OORS 4+1 DEAL P49 C Buy four cases of Coors Light and get one case free.

Deal 30

STRELLA GALICIA INSTALL DEAL P7 E Install Estrella Galicia 4.7% and get one 50L keg and four blankets free. 1 per customer.

AVE £15 ON PERONI & ASAHI P52 S Save £15 when you buy four cases across the Peroni and Asahi bottled range. 4 per customer.

Deal 31

UINNESS 0.0 POS DEAL P10 G Buy two cases of any Guinness 0.0 variation and receive a case of glassware free. 3 per customer.

EINEKEN 4+1 DEAL P53 H Buy four cases of premium lager and get a case of Heineken 0.0 free.

Deal 32

TELLA ARTOIS INSTALL DEAL P54 S Install Stella Artois and receive one 10gl keg free on install and another after six months. 1 per customer

HATCHERS ZERO 3+1 DEAL P6 T Buy three cases of Thatchers Zero and receive a case of Thatchers Zero free. 2 per customer.

Deal 2

AVE £1 ON THATCHERS P6 S Save £1 per case across the Thatchers 500ml range.

Deal 3

STRELLA 2+1 DEAL P7 E Buy two cases from the Estrella Galicia range and get one case of 0,0 free. 3 per customer.

Deal 4

Deal 5

Deal 6

ORONA 4+1 DEAL P11 C Buy four cases of Corona Extra and get one case of Corona Cero free.

Deal 7

REENE KING CRAFT INSTALL DEAL P12 G Two free kegs and POS kit on install.

Deal 8

ILFER INSTALL DEAL P16 P Free keg and POS kit on install of Pilfer.

Deal 9

ELHAVEN BLACK P20 B Free keg and POS kit on install of Belhaven Black.

Deal 10

OCKING RUDOLPH POS KIT P24 R Buy 1x4.5g or 1x9g and receive a POS kit free.

Deal 11

OCKING RUDOLPH SOCK PROMOTION P24 R Buy 2x9g and get a sock promotion.

Deal 16

UN DOG NEW STOCKIST DEAL P36 S Buy two, get one free, plus POS kit.

Deal 17

I CE BREAKER INSTALL DEAL P38 Free keg and POS kit on install of Ice Breaker 4%.

Deal 20

WINE Deal 36

AVE £3 ON SETTE BELLO P61 S Save £3 when you buy six bottles of Sette Bello Prosecco. 5 per customer.

Deal 44

J ACK RABBIT 11+1 DEAL P66 Buy 11x75cl bottles from the Jack Rabbit range and get one bottle free.

Deal 45

AVE £3 ON JACK RABBIT PROSECCO P66 S Save £3 on each case of Jack Rabbit Prosecco.

Deal 46

J ACK RABBIT 7+1 DEAL P66 Buy seven cases from the Jack Rabbit 187ml range and get one case free.

Deal 52

AVE £3 ON BAROSSA INK SHIRAZ P73 S Save £3 when you buy six bottles of Barossa Ink Shiraz. 5 per customer.

ARLSBERG INSTALL DEAL P40 C Install Carlsberg Danish Pilsner and get one 50L keg free and a POS package worth £200. 1 per customer

Deal 53

AVE £3 ON CAMPO VIEJO P73 S Save £3 when you buy six bottles of Campo Viejo Blanco or Garnacha. 5 per customer.

Deal 21

ORETTI INSTALL DEAL P40 P Install Angelo Poretti and get one 50L keg free and a POS package worth £200. 1 per customer

Deal 54

Deal 22

664 BIERE INSTALL DEAL P40 1 Install 1664 Biere and get one 50L keg free and a POS package worth £200. 1 per customer

I HEART 7+1 DEAL P74 Buy seven cases from the I Heart single serve range and get one case of single serve Pinot Grigio free. 3 per customer.

Deal 55

Deal 24

TOWFORD PRESS INSTALL DEAL P46 S Install any product from the Stowford Press range and get a 50L keg, POS kit and a case of Stowford Press Low Alcohol free. 1 per customer

I HEART 11+1 DEAL P74 Buy 11x 75cl bottles from the I Heart range and get one free. 2 per customer.

Deal 56

AVE £5 ON I HEART PROSECCO P74 S Save £5 when you buy six bottles of I Heart Prosecco. 2 per customer.

ISSUE NO.25

NOV- DEC 2026

DEAL KEY:

Install Deal

Discount Deal

Deal 57

AVE £5 ON MIONETTO PROSECCO P74 S Save £5 when you buy six bottles of Mionetto Prosecco. 2 per customer.

Deal 58

AVE £5 ON MIONETTO ROSÉ PROSECCO P74 S Save £5 when you buy six bottles of Mionetto Rosé Prosecco. 2 per customer.

SPIRITS Deal 12

Deal 13

AMPARI 6+1 DEAL P30 C Buy six bottles from across the Campari range and get a 70cl bottle of Sarti free. 1 per customer. ACARDI RANGE 4+1 DEAL P31 B Buy any four bottles from across the Bacardi Spirits range and get one 70cl NEW Grey Goose Berry Rouge free. 2 per customer.

Deal 15

U VODKA 4+1 DEAL P31 A Buy four bottles of Au Vodka and get one 75cl bottle free.

Deal 18

AVE £3 ON HOOCH P39 S Save £3 on each case of Hooch cans.

Deal 19

AVE £2.50 ON VK P39 S Save £2.50 on each case of VK cans.

Deal 26

ROWN-FORMAN 4+1 DEAL P48 B Buy four bottles from the Brown-Forman range and get a 70cl bottle of Woodford Reserve free. 2 per customer.

Deal 29

ARNER’S POS DEAL P52 W Buy one bottle from the Warner’s Gin range and get a free case of glassware. 2 per customer.

Deal 33

ILLIAM GRANT 5+1 DEAL P55 W Buy any five bottles from across the WGS spirits range and get a bottle of 70cl Archers free. 3 per customer.

Deal 34

AVE £1.50 ACROSS THE DISARONNO S SPIRITS RANGE P56 Save £1.50 on each bottle across the Disaronno Spirits range. Max two cases of each product per venue.

Deal 35

IONETTO & ST-GERMAIN 6+1 DEAL P61 M Buy six bottles of Mionetto Prosecco and get one 70cl bottle of St-Germain free. 3 per customer.

Deal 50

ERNOD 11+1 DEAL P72 P Buy 11 bottles from Pernod’s range and get one bottle of 70cl Absolut Vodka free. 2 per customer.

Deal 51

UMBU ORIGINAL & CREAM 5+1 DEAL P72 B Buy five bottles of Bumbu or Bumbu Cream and receive a bottle of Bumbu Cream free. 2 per customer.

Free Stock Deal

Deal 59

HITLEY NEILL & DEAD MAN FINGERS 4+1 W DEAL P75 Buy any four 70cl bottles from across the range and get a bottle of Whitley Neill London Dry Gin free. 5 per customer.

Deal 60

EQUILA ROSE POS DEAL P75 T Buy three bottles of Tequila Rose and get a POS kit free. 1 per customer.

SOFT DRINKS

AVE £3 ON COURVOISIER P30 S Save £3 when you buy two 70cl bottles of Courvoisier. 2 per customer.

Deal 14

POS Deal

Deal 23

EPSI INSTALL DEAL P41 P Install Pepsi and receive a stock bundle worth over £1,100. 1 per customer.

Deal 37

AVE £3 ON OASIS P62 S Save £3 on each case of Oasis 330ml sleek cans.

Deal 38

AVE £3 ON APPLETISER P62 S Save £3 on each case of Appletiser bottles or cans.

Deal 39

AVE £2 ON INNOCENT JUICY WATER P62 S Save £2 across the Innocent Juicy Water range.

Deal 40

AVE £1 PER CASE OF SCHWEPPES MIXERS S AND COCA-COLA P62 Save £1 per case on all Schweppes 150ml/200ml mixers & juices & Coca-Cola 200ml mixers.

Deal 41

AVE £3 ON COCA-COLA ZERO P63 S Save £3 on each case of Coca-Cola Zero. 6 per customer.

Deal 42

AVE £2 ON FANTA & SPRITE P63 S Save £2 on each case of Fanta & Sprite 330ml bottles. 6 per customer.

Deal 43

AVE £1 ON LUCOZADE SPORT P63 S Save £1 on each case of Lucozade Sport.

Deal 47

EVER-TREE 4+1 DEAL P68 F Buy four cases across the Fever-Tree Mixers range and get a case of Light Mixers free. 2 per customer.

Deal 48

AVE £3 ON BELVOIR P68 S Save £3 on each case across the Belvoir range. 3 per customer.

Deal 49

J 20 4+1 DEAL P69 Buy four cases from across the J2O range and receive a case of J2O Orange & Passionfruit free.

For all orders please contact

0345 600 1799

greenekingorders.co.uk 2

FULL KEG RANGE The best of English and Scottish classics plus modern craft beer FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS House support available

Reasons to stock up

DOUBLE

DIGIT GROWTH EVERY YEAR SINCE LAUNCH

BIGGER

GOLD

BRONZE

WINNER OF TWO

THAN CLOSEST COMPETITOR BY ALMOST 2000 BB1

WORLD BEER AWARDS WINNER 2024

WORLD BEER AWARDS WINNER 2023

PRESTIGIOUS AWARDS

Session IPA

Fruity IPA

All Day IPA

Dry Hopped Lager

Pale Ale

A perfectly balanced, easy-drinking session IPA. Unfiltered to preserve flavours and aromas.

An easy-drinking smooth, unlawfully fruity hazy pale ale with orange, citrus and tropical notes.

This sessionable IPA is a divinely fruity, low strength beer. Eternally light and easy-drinking.

A refreshing modern lager brewed with four tasty world hops. Slightly malty, low bitterness and a clean crisp finish.

An easy-drinking pale ale with the delicious aroma of citrus and tropical fruits.

30 LTR

50 LTR

4.0% ABV

LTR

4.3% ABV

LTR

3.4% ABV

LTR

4.5% ABV

LTR

4.0% ABV

Blonde

Hazy, pale golden

Light gold

Blonde, pale straw

Light gold

Hoppy, citrus

Soft tropical fruit

Citrus fruit

Delicate tropical, peach

Fruity hop aroma

Tropical fruit, grapefruit

Citrus, hints of lemon, orange & coconut

Mellow tropical notes

Peach, subtle pine, earthy, hoppy

Refreshing and full of flavour

ISSUE NO.25

NOV- DEC 2026

New

Snatched with

PEACH

PEACH LAGER • 4.0% ABV

A crisp, refreshing peach lager inspired by the stolen fruits of the Bury St Edmunds monastery orchards.

30 LTR

Scan here for a flavour of our marketing support

NATIONAL CAMRA’S BEER OF FAVOURITE WINNER BRITAIN 2023 AVAILABLE IN KEG

NO.1

NO.3 NEW LAGER KNOWN AS FROM BELHAVEN “THE BURGUNDY GB STOUT OF SCOTLAND”

ALE IN SCOTLAND 2

AVAILABLE AS A HOUSE LAGER

India Pale Ale

Premium Ale

Session Ale

A refreshing, hoppy taste. Brewed as an easy-drinking moreish pint, loved by locals.

Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full flavoured, smooth and mature beer.

A wonderfully balanced, refreshing and easy-drinking smooth session ale.

LTR

3.4% ABV

LTR

5.0% ABV

LTR

50 LTR

Smooth Stout Light Gold Lager Traditional Ale

3.2% ABV

4.2% ABV

A smooth, deep and distinctive stout that delivers rich, roast flavours with a hint of chocolate.

4.0% ABV

3.9% ABV

Subtle biscuit malt sweetness A rich, smooth Scottish ale with a deep copper appearance, notes meets a gentle citrus hop character, delivering a clean, of toffee and soft fruit flavours. easy-drinking finish.

Tawny, amber

Rich amber

Amber, copper

Black, dark ebony

Golden

Auburn, copper

Fresh, clean, hoppy

Ripe fruit, rich malt

Sweet, malty

Roasted malt, chocolate

Light citrus, fresh hop

Malty, soft fruits

Hoppy, dry, refreshing

Malty, mature, bitter/sweet

Dry hops, tropical fruit

Roasted malt, coffee, dark chocolate

Clean, sweet & refreshing

Malty, toffee, soft fruits

Sources. (1) CGA OPMS MAT data to 21/03/2026. (2) CGA Volume MAT to P12 2025. (3) CGA OPM Data to 24/1/26.

BUY 3 CASES OF THATCHERS ZERO Deal 1

N0.1

& GET A CASE FREE

LOW/NO APPLE CIDER

T&Cs: Buy 3 cases of 6 x 500ml bottles of Thatchers Zero cider and receive 1 case of the 6 x 500ml Thatchers Zero cider free of charge. Source: Latest MAT vs YA (CGA OPM)

£1 OFF ANY CASE OF THATCHERS CIDER This festive season!

Deal 2

T&Cs: Receive £1 any case of 6 x 500ml bottles of Thatchers Cider. Thatchers Ciders included in this promotion are 6 x 500ml Bottles of Thatchers Zero, Haze, Blood Orange & Apple & Blackcurrant. 10 deals per customer.

ISSUE NO.25

NOV- DEC 2026

Deal 3

INDEPENDENT FAMILY-OWNED BREWERY BREWED IN GALICIA, SPAIN

Since 1906

BR EW ED I N

V GALICIA AB

4.7

Deal 4

BUY 2 CASES OF ANY ESTRELLA GALICIA AND GET 1 CASE OF ESTRELLA GALICIA 0,0% FREE

INSTALL ESTRELLA GALICIA 4.7% DRAUGHT AND GET A FREE KEG AND GET 4 BLANKETS

Promotion includes all bottle products shown here (24 x 330ml) and is available for deliveries during November & December. Stock must be taken in one order. Maximum 5 deals per customer subject to availability. 6 * Source: Accumin Intelligence “preferred beer brand in7 Spain” as per Top Spanish Brands Report 2025

CONTENTS

Issue no.25 32

TOP PICK! Premiumise your soft drink offering with Belvoir Farm’s sparkling range. PAGE 64

13 EXPAND YOUR GREENE KING RANGE An old favourite and a brand new ale.

18 CALENDAR Use our helpful planner to get ahead for the busiest season of the year.

14 DELIVERY SCHEDULE Key Christmas & NYE delivery dates for your venue.

22 FESTIVE INSIGHT What consumers are looking for from Christmas 2026.

22 26 FESTIVE DRINKS Menus that deliver & help your venue stand out.

50 ISSUE NO.25

32 CUSTOMER PROFILE Meet the team at Cambridge Rugby Club. 42 VALUE HUB Exclusive savings for customers. 50 ‘ TIS THE SE ASON TO BE POURING The best festive ranges are all about choice.

NOV- DEC 2026

58 CHRISTMAS SPIRIT The right spirits line up can turn Christmas drinks into valuable occasions for your venue. 64 SOFT DRINKS , BIG CELEBRATIONS A well-chosen soft selection means you have something for everyone.

NOV/DEC 2026

58 16 WELCOME

to the latest edition of our Value For Venues Greene King and Belhaven Free Trade Services magazine.

s we move into November and December, attention turns to the busiest and most valuable trading period of the year. The festive season brings a calendar of celebrations and seasonal occasions, creating plenty of opportunities to attract customers.

TOP PICK! A lighter option for Christmas lunches & throughout the party season. PAGE 70

In this issue, we’re sharing practical festive insight to help maximise Christmas trade. You’ll also find Christmas drinks offers and promotions designed to help you deliver great value, protect margin and make the most of every festive occasion. Whether you’re planning party nights, seasonal menus or live sport, we’re here to help you prepare with confidence. Use the ideas and offers throughout this issue to build a compelling festive experience that keeps customers coming back. We’re also putting Value Hub in the spotlight. Available exclusively to our customers, it brings together practical savings and discounts from trusted partners to help reduce everyday running costs. With more than 16 partners, it offers savings on everything from cellar equipment and card payment systems to building insurance, where we’ve helped one customer save £6,000 this year. If you’d like to learn more about how we can help your venue, see our Value Hub feature on page 42 for more information. From everyone at Greene King and Belhaven, thank you for your continued support in 2026, and we wish you a busy and successful festive season. A ARON VAN TONDER COMMERCIAL MANAGER & VALUE HUB LE AD

Surge Your Matchday Sales Buy 2 cases of any Guinness 0.0 variation, receive a free case of glassware* Deal 5

*Deal runs: November / December. Products included in deal: Guinness 0.0 538ml / Guinness 0.0 Microdruaght 558ml.

Scan for digital assets and simple serve guides 8009179_GB_POSM_OnTrade_Guinness_00_Greene_King_Nov_Dec_V1.indd 1

ISSUE NO.25

18/09/26 1:45 PM

NOV- DEC 2026

Deal 6

NEW STOCKISTS INSTALL A GREENE KING CRAFT KEG BEER AND GET

TWO FREE KEGS

AND A

Deal 7

PREMIUM POS KIT

INCLUDES: GLASSWARE, BAR RUNNERS, BEER MATS, STAFF T-SHIRTS, LANYARDS AND BEER INFO CARDS.

SPEAK TO YOUR SALES DEVELOPMENT MANAGER TO DISCUSS ELIGIBILITY FOR YOUR VENUE. *Promotion available for new installs of Level Head, Flint Eye, Hazy Day or Prior Life from 1st November to 31st December 2026. New stockists only. One deal per customer per brand. First free 30L keg and POS will be issued upon confirmed install. Second free 30L keg will be awarded after 8 weeks continuous stocking. Eligibility of venues will be confirmed by a Greene King Sales Development Manager. Point IofS sale are. 2subject toNavailability S U Eitems NO 5 O V - D Eand C may 2 0 2be6 substituted or delayed. 100 deals available.

NEWS FROM GREENE KING Two new beers, offering greater consumer choice

Refreshing

D FLAVOURS

A NEW GOLDEN ALE

elivering the refreshing flavour profile modern pub-goers are increasingly seeking, our new golden ale Sun Dog provides an accessible choice for both ale enthusiasts and those new to cask beer. Featuring tropical and grapefruit citrus notes, balanced by a light malt flavour, this sessionable golden ale is an easy drinking, clean and hoppy treat with an ABV of 4%. Its approachable flavour profile makes it a great recruitment opportunity, encouraging drinkers to trade into cask ale from other easy-drinking beer styles, while also attracting the more affluent, higher spending drinkers that over-index within the golden ale category. To make the most of the launch of Sun Dog in your pub, you will be supported with a range of high visibility point-of-sale materials. We also suggest that you offer tasting samples as a great way to encourage trial and showcase the beer’s refreshing tastes.

AN OLD FAVOURITE RELAUNCHES

ollowing a thorough consumer testing process and with its fresh new look and lower ABV, Ice Breaker is being relaunched into the market. Pale Ales and Session Ales continue to be a hugely popular part of the beer market. Now at 4% ABV, Ice Breaker provides a craft beer solution at an accessible price. The new branding was tested against the previous design, and consumers have told us that they are more likely to buy the new style. As well as trialling the new branding, the beer has taste tested really well too, outperforming key competitors at this price point. To support this relaunch, we can provide install kits for new stockists containing our unique Ice Breaker pint glasses, drip mats and bar runners. We’ll also have available a branded anchor tap handle, for maximum standout on the bar, plus branded t-shirts for staff. All of which will be underpinned by a comprehensive media campaign focussing on raising awareness of Greene King and our Legendary Beers portfolio.

Breaking the

ICE

DELIVERY SCHEDULE In order to accommodate the Christmas and New Year Bank Holidays, as in previous years, we have to make some adjustments to your usual order and delivery arrangements. HERE YOU WILL FIND YOUR REVISED DELIVERY SCHEDULE FOR THE CHRISTMAS PERIOD

MONDAY DELIVERY

ISSUE NO.25

Normal Call Day

Normal Del Day

Xmas Call Day

Xmas Del Day

Thu 19/11/26

Mon 23/11/26

Thu 19/11/26

Mon 23/11/26

Thu 26/11/26

Mon 30/11/26

Thu 26/11/26

Mon 30/11/26

Thu 03/12/26

Mon 07/12/26

Thu 03/12/26

Mon 07/12/26

Thu 10/12/26

Mon 14/12/26

Thu 10/12/26

Mon 14/12/26

Thu 17/12/26

Mon 21/12/26

Wed 16/12/26

Sat 19/12/26

Thu 24/12/26

Mon 28/12/26

Tue 22/12/26

Mon 28/12/26**

Thu 31/12/26

Mon 04/01/27

Wed 30/12/26

Mon 04/01/27

Thu 07/01/27

Mon 11/01/27

Thu 07/01/27

Mon 11/01/27

NOV- DEC 2026

TUESDAY DELIVERY Normal Call Day

Normal Del Day

Xmas Call Day

Xmas Del Day

Fri 20/11/26

Tue 24/11/26

Fri 20/11/26

Tue 24/11/26

Fri 27/11/26

Tue 01/12/26

Fri 27/11/26

Tue 01/12/26

Fri 04/12/26

Tue 08/12/26

Fri 04/12/26

Tue 08/12/26

Fri 11/12/26

Tue 15/12/26

Fri 11/12/26

Tue 15/12/26

Fri 18/12/26

Tue 22/12/26

Thu 17/12/26

Mon 21/12/26

Fri 25/12/26

Tue 29/12/26

Wed 23/12/26

Tue 29/12/26

Fri 01/01/27

Tue 05/01/27

Thu 31/12/26

Tue 05/01/27

Please be aware cut off’s for placing orders may differ over the Christmas period.

WEDNESDAY DELIVERY Normal Call Day

Normal Del Day

Xmas Call Day

Xmas Del Day

Mon 23/11/26

Wed 25/11/26

Mon 23/11/26

Wed 25/11/26

Mon 30/11/26

Wed 02/12/26

Mon 30/11/26

Wed 02/12/26

Mon 07/12/26

Wed 09/12/26

Mon 07/12/26

Wed 09/12/26

Mon 14/12/26

Wed 16/12/26

Mon 14/12/26

Wed 16/12/26

Mon 21/12/26

Wed 23/12/26

Fri 18/12/26

Tue 22/12/26

Mon 28/12/26

Wed 30/12/26

Thu 24/12/26

Wed 30/12/26

Mon 04/01/27

Wed 06/01/27

Mon 04/01/27

Wed 06/01/27

THURSDAY DELIVERY Normal Call Day

Normal Del Day

Xmas Call Day

Xmas Del Day

Tue 24/11/26

Thu 26/11/26

Tue 24/11/26

Thu 26/11/26

Tue 01/12/26

Thu 03/12/26

Tue 01/12/26

Thu 03/12/26

Tue 08/12/26

Thu 10/12/26

Tue 08/12/26

Thu 10/12/26

Tue 15/12/26

Thu 17/12/26

Tue 15/12/26

Thu 17/12/26

Tue 22/12/26

Thu 24/12/26

Mon 21/12/26

Wed 23/12/26

Tue 29/12/26

Thu 31/12/26

Tue 29/12/26

Thu 31/12/26

Tue 05/01/27

Thu 07/01/27

Tue 05/01/27

Thu 07/01/27

IMPORTANT INFORMATION!

FRIDAY DELIVERY Normal Call Day

Normal Del Day

Xmas Call Day

Xmas Del Day

Wed 25/11/26

Fri 27/11/26

Wed 25/11/26

Fri 27/11/26

Wed 02/12/26

Fri 04/12/26

Wed 02/12/26

Fri 04/12/26

Wed 09/12/26

Fri 11/12/26

Wed 09/12/26

Fri 11/12/26

Wed 16/12/26

Fri 18/12/26

Wed 16/12/26

Fri 18/12/26

Wed 23/12/26

Fri 25/12/26

Tue 22/12/26

Thu 24/12/26

Wed 30/12/26

Fri 01/01/27

Wed 30/12/26

Sat 02/01/27

Wed 06/01/27

Fri 08/01/27

Wed 06/01/27

Fri 08/01/27

Please be aware if your delivery is made by courier or carrier delivery, it will be slightly different to the schedule advertised here. If you would like any additional help or advice, please do not hesitate to contact your Sales Development Manager or call the Greene King Customer Sales Team on 0345 600 1799. Please note that telesales offices will be closed on 25th, 26th, 28th December 2026 and 1st January 2027. 28/12/2026** There are several postcodes where delivery arrangements may differ from the above on this date. If you are affected, a member of our Customer Sales Team will contact you directly.

FREE KEG & POS KIT UPON INSTALL

Snatched with PEACH Fruit lager is no longer a niche trend, it’s now one of the fastest-growing and most premium segments in beer. Led by the explosive rise of peach lager, consumers are increasingly asking for refreshing, fruit-based options at the bar, creating a major opportunity for operators to trade drinkers up and attract a younger, more engaged audience. Introducing Pilfer – Lager Snatched with Peach. A crisp, refreshing peach lager inspired by the stolen fruits of the Bury St Edmunds monastery orchards. Built for premium bars, pubs and social occasions, Pilfer combines proven category cues with standout branding, strong margins and full launch support. Contact your Sales Manager for listing details.

Install kit includes: • Pint glasses (x12) • Staﬀ T-shirts (x10) • Sample glasses (x12) • Sample chalkboard (x1) • Beer mats (x200) • Bar runners (x2)

Deal 8

S P E A K TO YO U R SA L E S D E V E L O P M E N T M A N AG E R F O R M O R E I N F O R M AT I O N O R TO A R R A N G E A N I N STA L L Terms and Conditions: Promotion available for new keg installs during November and December 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items. ISSUE NO.25

NOV- DEC 2026

We've been crafting fine ales from our two historic breweries for over 200 years. Everything from traditional to seasonal cask ales. Young appeal – 33% more 25-34 year old drinkers than the cask average1

CAMRA’s Beer of Britain Winner 2023 Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full-flavoured, smooth and mature beer.

Our IPA is true to the original recipe – delivering a deliciously easy-drinking and moreish pint.

India Pale Ale Amber

3.4% ABV

Firkin code 461999

Pin code 461964

The perfect ale to accompany British pub food

Rich Amber

5.0% ABV

Firkin code 002011

Pin code 002038

A Premium Ale Inspired by England's Oldest Inn

Premium Ale Golden Ale

4.0% ABV

Firkin code 506670

Wonderful blend of hops that give spicy and citrus fruit flavours that lead to a dried fruit and biscuit malt finish

Premium Ale Dark Copper

4.3% ABV

Pin code 506690

Bespoke house ale badge available

A rich toffee-flavoured beer bursting with fruity characters, perfectly balanced with a clean bitter finish.

Classic Ale 4.1% ABV

A refreshing golden ale with tropical and grapefruit citrus notes, balanced by light malt flavour. An easy-drinking, clean and hoppy treat.

Premium Ale

A beer worthy of celebrating our great capital city. Notes of toffee accompany herbal and resin hop flavours.

Rich Amber

A refreshing NEW golden ale from Greene King

Bitter Tawny Amber

3.9% ABV

Firkin code 408001

Firkin code 179081

Firkin code 180934

Bespoke house golden ale badge available

40+ awards including CAMRA Supreme Champion

“The burgundy of Scotland®”

Strongly aromatic, with hints of fresh citrus. Distinctive light malt, floral flavours with zesty citrus hop for a mouth-watering finish.

Full of hops and with lasting fruity flavour, this beer is inspired by bold American pale ales.

Pale Ale Light Gold

A rich, smooth Scottish ale with a deep copper appearance, notes of toffee and soft fruit flavours.

India Pale Ale 4.0% ABV

Firkin code 327677

Gold

3.8% ABV

Firkin code 458866

Scottish Ale Deep Copper

Pin code 461476

Firkin code 457258

STOCK CASK RISK FREE Our Cask Iron Guarantee is a Sale or Return Policy Be confident in stocking a full range of Greene King cask ale for your drinkers to enjoy. If any Greene King cask ales – broached or un-broached – go out of date, you can claim a full refund for un-broached and credit for remaining volume on broached casks*. For more information speak to your Sales Development Manager. *Excludes 4.5G pins. Cask Iron Guarantee terms and conditions at www.greenekingbrewery.co.uk/CaskIronGuarantee 16

3.9% ABV

Scan here for a flavour of our marketing support

CALENDAR

2026

NOVEMBER 5th

BONFIRE NIGHT

Warm up trade with seasonal drinks, hearty food and family-friendly offers, before or after local fireworks displays.

27th29th

RUGBY NATIONS CHAMPIONSHIP FINALS

27th

BLACK FRIDAY

USE LIMITED-TIME GIFT VOUCHER OFFERS OR FESTIVE BOOKING INCENTIVES TO BRING FORWARD CHRISTMAS SPENDING AND SECURE DECEMBER TRADE.

ISSUE NO.25

NOV- DEC 2026

30th

ST ANDREW’S DAY

DECEMBER

11th

WORLD DARTS CHAMPIONSHIP BEGINS Capitalise on the growing interest in darts with live coverage, table bookings, sharing food and promotional offers throughout the tournament.

Festive Season

MAKE GROUP BOOKINGS WORK HARDER WITH PARTY PACKAGES, PRE-ORDERED DRINKS AND EASY UPGRADE OPTIONS.

24th26th CHRISTMAS TRADING

WA N T MORE FESTIVE INSPIRATION? Turn to PAGE 26

CHRISTMAS POS Take advantage of our Christmas POS kit promotion - see page 29.

31st

NEW YEAR’S EVE Time to celebrate! Make a plan to ensure the new year begins without a hitch.

PREMIUM STOUT YO U C A N A F F O R D T O

LOVE

STILL NO.1 SCOTTISH STOUT IN GB * BELHAVEN BLACK STOUT IS THE PERFECT CHOICE FOR PUBS LOOKING TO OFFER A SMOOTH, DEEP AND DISTINCTIVE STOUT THAT CUSTOMERS WILL RETURN FOR AGAIN AND AGAIN. Dark and versatile, per fect with hear ty food, desser t or simply enjoying in the pub. Whether poured as Belhaven Black or house stout, it has an iconic taste and stunning presentation.

Deal 9

IT IS THE NUMBER 3 STOUT IN GB*

FREE KEG AND POS KIT ON INSTALL

STYLE: SMOOTH STOUT ABV: 4.2% COLOUR: BLACK/DARK EBONY TASTE: ROASTED MALT, CHOCOLATE Brewed using a blend of roasted barley, black and chocolate malt. A deliciously smooth velvet stout, with a hint of sweet chocolate and a rich dark finish, without bitterness. *CGA OPM Data to 24/01/2026. Terms and Conditions: Promotion available for new keg installs during November and December, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items. ISSUE NO.25

NOV- DEC 2026

GREAT VALUE

ON OUR SEASONAL CASK ALES LIMITED AVAILABILITY

AVA I L A B L E

NOV - DEC

DEC - JAN

9G FIRKIN PRICE

£89.98

£102.98

4.5G PIN PRICE

£49.99

£55.49

POS DEALS AVAILABLE FOR ROCKING RUDOLPH

SEE PAGE 24

Speak to your Sales Development Manager for more information 2 0 and2supersedes 1 Pricing shown above is fixed for the full availability of these seasonal cask ales in 2026, any higher pricing already agreed with your Sales Development Manager.

MERRY CHRISTMAS! More than just a

WHAT CONSUMERS ARE LOOKING FOR FROM CHRISTMAS 2026 At Greene King, we speak to 1,000 pub customers every Christmas about going out over the festive period and their experience in pubs. This combined with our all year-round research into customer needs and behaviours gives us some strong learnings for how to make the most of Christmas 2026.

Customers want to make the most of occasions to celebrate

2026 started off in a challenging way for consumers. The conflict between Iran and the US sent fuel prices soaring and created a lot of uncertainty around travel. Consumer confidence dropped in April as inflation increased*. The spike in inflation was short lived and the World Cup and prolonged sunny weather encouraged consumers to spend on eating and drinking out of home. The increased cost of living is still making consumers consider how and where they spend.

However, when there is a clear reason to celebrate, such as a football tournament or prolonged good weather, customers continue to prioritise eating and drinking out. We expect this to be the case for Christmas 2026 – potentially a period of careful spending on the run up to Christmas, in order to enjoy going out over the Christmas period.

WHAT THIS MEANS:

• Treat Twixmas (the period between Christmas and New Year) and New Year’s Eve as major commercial opportunities. • Create event-led reasons to visit. • Focus on delivering standout experiences that feel special and celebratory.

*Source: Gfk Consumer Confidence Survey

ISSUE NO.25

NOV- DEC 2026

Value for money is now the primary battleground

Value for money overtook food quality as the number one driver of pub choice, with more consumers saying the costof-living crisis influenced their festive plans. Importantly, consumers are not necessarily going out less but they are actively seeking venues that offer deals, discounts and perceived value.

WHAT THIS MEANS:

• Build compelling festive offers and meal deals. • Focus on value perception, not just low prices. • Clearly communicate what customers get for their money.

Great food remains essential, even in a value-led market

While value has become more important, food quality remains the second biggest driver of venue choice and poor-quality food is still one of the strongest barriers to visiting. Consumers most enjoyed festive visits that delivered high-quality meals, generous portions and traditional favourites.

WHAT THIS MEANS:

• Make sure food looks great and is presented well on the plate. • Offer the best quality food for the price and tell customers about it e.g. if the turkey is from a local butcher, let customers know this.

Christmas success depends on managing operational pressure

The biggest barriers to choosing a pub were “too crowded”, “too expensive” and poor service. Consumers highlighted overcrowding, long waits, staffing shortages and booking frustrations as key pain points.

WHAT THIS MEANS:

• Invest early in festive staffing and training. • Improve booking and table management processes. • Balance atmosphere with comfort by avoiding overcrowding.

Social media now plays a bigger role in festive venue choice

Recommendations from friends and family remain the strongest influence, but their impact declined year-on-year while Facebook, Instagram and TikTok all increased in influence, across 18-54 year olds.

WHAT THIS MEANS:

• Start festive social media campaigns earlier. • Showcase atmosphere, festive décor, food and events visually. • Encourage user-generated content and customer reviews.

STOCK THE

DEAL 1

Buy 1 firkin or 1 PIN

and get a POS Kit 1 EACH OF THE POSTERS AND 100 DRIP MATS

Deal 10

Buy 2 x 9g

DEAL 2 and get a Rocking Rudolph sock promotion SALES DRIVING KIT  FREE PAIR OF SOCKS WHEN CUSTOMER BUYS A PINT. KIT CONTAINS: 1 X CROWNER AND 70 PAIRS OF SOCKS ISSUE NO.25

Deal 11 NOV- DEC 2026

BACK BY POPULAR DEMAND,

this crowd-pleasing beer is the number one Christmas ale in the UK's on-trade market, a position it’s held for the last decade! Christmas revellers love getting into the spirit with this festive, full-bodied beer, making it the perfect seasonal cask ale for your bar.

For every pint of Rocking Rudolph sold between 30/11/26 and 05/02/27 Greene King Brewing and Retailing Limited will pay £0.05 plus VAT to Macmillan Cancer Support† a registered charity in England & Wales (261017) in Scotland (SC039907) and in the Isle of Man (604). Paid to Macmillan Cancer Support Trading Limited a wholly owned subsidiary of Macmillan Cancer Support to which it gives all of its profits.

ustomers are looking for somewhere special to celebrate with friends, family and colleagues. A dedicated festive drinks menu can help your venue stand out, encourage customers to explore the range and create more opportunities to trade up. From seasonal cask and celebratory cocktails, to sparkling wine and premium alcohol-free serves, the right menu makes it easier for customers to find something special and easier for your team to recommend it.

Festive

DRINKS MENUS THAT DELIVER! The festive season remains one of the most valuable trading periods for UK pubs.

BUILD

Your Menu A festive drinks menu doesn’t need to be complicated. Focus on a carefully selected range that provides plenty of choice without overwhelming customers or your team.

SEASONAL CASK

Limited-edition cask beers such as Rocking Rudolph, create excitement on the bar and offer something distinctive that customers cannot enjoy at home. Use tasting notes and food-pairing suggestions to encourage trial, while smaller pins can help you introduce more choice and manage throughput.

CELEBRATORY SPARKLING

Make sparkling wine and Champagne easy to order by offering options by the glass and bottle. Consider including a welcome drink within party packages or creating pre-order bundles for groups and New Year’s Eve bookings.

Critical SEASON

The latest figures demonstrate the scale of the opportunity. PUBS LED FESTIVE GROWTH

CHRISTMAS WEEK DELIVERED

Like-for-like pub sales increased by 5.1% across Dec 2025 versus Dec 2024

Pub sales rose 4.8% compared with the same week in 2024

5.1%

4.8% ISSUE NO.25

NOV- DEC 2026

NEW YEAR’S EVE DROVE DRINKS SALES On-trade drinks sales increased by 10.7% in the week ending 3rd January 2026, compared with the same week the previous year, with spirits up 6.5%

WHEN THERE IS A REASON TO CELEBRATE, WE SEE THAT CUSTOMERS WILL PRIORITISE SPENDING ON GOING OUT FOR FOOD AND DRINKS. WE EXPECT THIS TO BE THE CASE FOR CHRISTMAS 2026

FESTIVE COCKTAILS

Choose a focused selection of recognisable favourites and seasonal signature serves. Festive garnishes, glassware and memorable names can increase standout, while batching suitable ingredients in advance can support speed and consistency during busy service periods.

PREMIUM SPIRITS

Include clear trade-up options across gin, vodka, whisky and rum, paired with quality mixers. Encourage staff to recommend premium alternatives and highlight simple seasonal serves that are easy to deliver but increase spend.

GREENE KING CONSUMER INSIGHT

GREAT

NO/LOW AND SOFT DRINKS

Choice!

Drivers, customers moderating their alcohol intake and family groups should still be able to enjoy something special. Include alcohol-free beers, mocktails, premium adult soft drinks and crafted sodas as part of the main menu rather than treating them as an afterthought.

Customers are becoming more selective. While more people went out over Christmas 2025, they went out less often - making it even more important to offer an experience and a drinks range worth leaving home for.

Sources: NIQ Christmas Report 2025; NIQ Daily Drinks Tracker; NIQ RSM Hospitality Business Tracker; CGA OPMS MAT data to 29 November 2025; Greene King & Belhaven Seasonal Ale Brochure 2026.

Festive

CASK 2026 LINE-UP

Greene King sold more than two million pints from its seasonal cask range during 2025, demonstrating the demand for limited-edition releases.

TOP Tip!

Upselling does not always mean recommending the most expensive drink. A small step up from a customer’s usual choice can improve their experience, while delivering a stronger margin. Sources: NIQ Christmas Report 2025; NIQ Daily Drinks Tracker; NIQ RSM Hospitality Business Tracker; CGA OPMS MAT data to 29 November 2025; Greene King & Belhaven Seasonal Ale Brochure 2026.

MAKE YOUR MENU WORK HARDER Create clear sections: Group drinks under headings such as Festive Cask, Christmas Cocktails, Something Sparkling and Alcohol-Free Celebrations. Use tempting descriptions: Highlight flavours, ingredients and the occasion each drink suits. Promote profitable choices: Give highermargin drinks greater visibility and use a hero serve to attract attention. Create packages: Combine drinks with party bookings, festive meals or ticketed events. Encourage pre-orders: Allow groups to order wine, sparkling bottles or drinks packages before arrival.

RIGHT FOR YOU!

All four seasonal ales are available in both firkins and 4.5-gallon pins, giving venues greater flexibility to offer choice while managing throughput and maintaining quality. See page 21 for more information.

ISSUE NO.25

NOV- DEC 2026

Promote early: Share the menu through social media, email, table talkers, chalkboards and your website before the festive diary fills up.

SUPPORT Great promotions, helpful POS, festive decorations, more reasons to stock Greene King.

SUPPORT FOR SELF-RUN PROMOTIONS

SALES-DRIVING PROMOTION Greene King Advent Calendar Buy a pint and open a door Rocking Rudolph Last Drop Promotional Poster

Rocking Rudolph Christmas Draw Sheets

BUSINESS SUPPORT POS AVAILABLE

70% win rate – chance to win a free pint or a free half pint. To qualify for the advent calendar, 2 x firkins, 2 x pins or 2 x kegs of Greene King beers must be purchased. Please discuss with your Sales Development Manager. Calendar design may vary from image shown.

DECORATIONS

21ST DEC 22ND DEC 23RD DEC 24TH DEC 25TH DEC 26TH DEC 27TH DEC 28TH DEC 29TH DEC 30TH DEC 31ST DEC 1ST JAN 2ND JAN 3RD JAN 4TH JAN

THE HOME OF SCOTTISH BREWING

Rocking Rudolph Opening Hours Poster

Belhaven Opening Hours Poster

Greene King Craft Fairy Lights

Rocking Rudolph Baubles

8 29 Speak to your Sales Development 2Manager to access Christmas support

Deal 12

Deal 13

ISSUE NO.25

NOV- DEC 2026

Deal 14

Deal 15

stock up and save

The support they have given us is fantastic, they’ve revamped the bars with fresh new graphics that have spruced the whole place up.”

L to R: Louis & Steve from Cambridge Rugby Club, pictured with Tom (centre) from Greene King.

ISSUE NO.25

NOV- DEC 2026

CLUB Together

Formed in 1923, Cambridge Rugby Club has a proud history which includes developing players who have gone on to represent their nations at international level. Following relegation from the Championship last season, the club now finds itself in National One – the third tier of English rugby. Their team consists of part-time players who travel the length and breadth of the country to compete in a tough league programme. Events and operations manager Steve Davies has been involved with the club for 14 years now – the last three of which have been in a full-time capacity. It is his role to oversee the day-to-day running of the clubhouse, and to ensure that supporters are well catered for on a busy match day. “We usually get crowds of around 1,000 supporters attending each home match and most of them buy a drink, so we’re selling 2,500 pints on a match day. To put that into context, it would take a pub two or three weeks to sell that much beer, but for us it all happens in the space of around 6 hours.” After managing pubs for the well-known Irish comedian Frank Carson, Steve’s relationship with Greene King began in 2009 when he had a tenancy with the brewer. So, when the time came to review potential drinks suppliers, he already had a good idea of where to turn.

“When our contract with our previous supplier was about to expire, we wanted to see who could give us the best deal. So, we approached Greene King and Tom, our SDM, and his colleagues have come up with a fantastic package for us.” And the Welshman admits that the relationship goes beyond merely providing beverages and he feels that the company has seen the bigger picture with their investment in the club as a whole. “The support they have given us is fantastic, they’ve revamped the bars with fresh new graphics that have spruced the whole place up. That work has had a tremendous impact making the venue more attractive, more colourful, more welcoming and just giving everybody such a lift.” One of those bars to receive a facelift is named in honour of the club’s most-capped player, Shaun Gadsby.

The openside flanker scored 82 tries in 505 appearances for the Blood & Sand and sadly passed away after a battle with leukaemia in 2015 aged just 51, but will always be remembered as a club legend. Much to Steve’s satisfaction, under the terms of the three-year contract a new cellar has also been installed at the club. “That’s a great new facility and the Greene King cellar services team worked hard to make sure that it was ready in time for our first home match of the season against our local rivals, Bury St Edmunds – we needed it too as we had 2,000 people at that one.” The club are also benefitting from stocking two new club branded beers – Cambridge Rugby Club Bitter and Blood & Sand Lager – named after the club’s colours. “They’re brilliant, and our supporters can really identify with those, they

“We usually get crowds of around 1,000 supporters attending each home match and most of them buy a drink, so we’re selling 2,500 pints on a match day.” love to see our branding on those beers, it’s been a great idea to do that.” In fact, the wide range of drinks on offer was another major factor in the club’s decision to change supplier. “The product offer is definitely more attractive to our customers. With Level Head and Cruzcampo, I think we have a much more modern range of beers. The deal means that we purchase all of our drink from Greene King. Plus, we’ve got Coca-Cola going in soon too.” With any sports team success breeds success and Steve is hopeful that their newly assembled team will soon start to find a winning formula.

“A win keeps people here. A winning atmosphere is a celebratory atmosphere. Supporters are much more likely to stay and have another pint after a victory.” As a long-term rugby follower, it is clear that Steve takes great satisfaction from his role as he confirmed. “I’ve been a publican and a landlord for many years plus a huge supporter of rugby too. So, when you put those things together it really is great fun. It has its stressful moments, but when it all comes together like it is starting to now with our relationship with Greene King, it is a pleasure to be involved. All we need now is a winning team.”

ISSUE NO.25

NOV- DEC 2026

INSIDE THE PA RT N E R S H I P Greene King’s Sales Development Manager Tom Cladd worked hard to put the deal together and then to ensure that everything was in place for the start of the new season. “I was here on the Thursday and Friday before the first Saturday match of the season and there was so much stuff going on. But we managed to pull it off and there was big crowd for the local derby with Bury St Edmunds, and a lot of drink was sold.” “I know the area well, so I was familiar with the club, its history and its potential. We’ve bought into the vision of the club, and it isn’t just a business transaction for us, it’s about being in it together. We understand that if the club does well then we will do well too, so we’ll be doing all that we can to help the ‘Blood & Sand’ to be successful.”

Cambridge Rugby Club

E V E N T S & O P E R AT I O N S MANAGER STEVE L O C AT I O N C A M B R I D G E GREENE KING SALES DEVELOPMENT MANAGER TOM

NEW

GOING DOWN A STORM A refreshing golden ale with tropical and grapefruit citrus notes, balanced by light malt flavour. An easy drinking, clean and hoppy treat.

AVAILABLE IN FIRKINS AND PINS

East Anglian folklore tells of a dog as black as a moonless night, with glowing eyes and a mysterious presence said to appear during storms. But when brighter skies return, a rare sun dog can appear beside the sun, casting a golden glow across the horizon. Inspired by the brighter side of the legend, Sun Dog Golden Ale is bright, refreshing and gold to the last drop. ISSUE NO.25

NOV- DEC 2026

K C I S O T DEA T S W L NE *

PLUS POS KIT *FIRKINS OR PINS

Deal 16 2 x Packs of Drip Mats 2 x Bar Runners 12 x Glasses

Deal available for new stockists of Sun Dog on their first order placed between 29th October and 29th December 2026. Order must be placed for 2 x 9gs or 2 x 4.5g, to receive the free container of the same size ordered. One deal per customer. Cannot be used in conjunction with any other deal. POS items are subject to availability and may vary from images shown. POS is despatched separately to beer orders. 36

FREE KEG & POS KIT ON INSTALL

NEW 4% ABV

ATTRACTIVE PRICE FOR THE CONSCIOUS CONSUMER

IMPROVED PURCHASE INTENT FROM THE NEW BRANDING*

89% Deal 17

OF TASTERS PREFER NEW ICE BREAKER VS COMPARATIVE BEERS**

INSTALL KIT CONTENTS: 2 x Bar Runners 200 x Beer Mats 24 x Glasses

SMUGGLERS AT THE ANCHOR BANKSIDE The Anchor Bankside, a historic Greene King riverside pub, served as a popular haunt for smugglers. Under the cover of night they would sneak their contraband ashore and stash it in hollowed out oak beams and ingenious secret I S S U E N Owithin .25 NO V - Dpub's E C 2 0 2 structure. 6 compartments the

SPEAK TO YOUR SALES DEVELOPMENT MANAGER FOR MORE INFORMATION OR TO ARRANGE AN INSTALL Terms and Conditions: Promotion available for new keg installs during November and December 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items. *250 beer drinkers surveyed in One Pulse 2026 **Greene King blind tasting research 2026

FILL UP YOUR STOCKINGS...

£3 OFF PER CASE!

Deal 18

WITH THE FASTEST GROWING RTD IN THE ON TRADE*

* SOURCE CGA MAT P05 2026

TERMS & CONDITIONS: OFFER VALID FROM 29TH OCTOBER 29TH DECEMBER 2026. WHILE STOCKS LAST.

Special Offer

£2.50 off

per case

the are We ST

S GE BIG N PUigBhest I h the le* ing RTelD iver of sa d

rate

Offer valid from 29.10.26-29.12.26. Offer applies on VK 24 x 330ml Cans stocked. While stocks last. *CGA MAT P05 2026

Deal 19

INSTALL ANY OF THESE BRANDS AND GET

1 FREE KEG & £200 POS * PACKAGE

Deal 20

Deal 21

*Promotion valid for the duration of the promotional period. Qualifying products: Carlsberg Danish Pilsner, Birrificio Angelo Poretti and 1664 Biere. One deal per brand, per outlet. POS support packages will differ per brand and available whilst stocks last. ISSUE NO.25 NOV- DEC 2026 Whilst stocks last. Deal subject to change.

Deal 22

FREE STOCK BUNDLE INCLUDES 4X BAG iN BOX 1X PEPSI GLASSWARE CASE 1X ICE BUCKET 2X BAR RUNNERS 1X T-SHiRT pACK

SPEAK TO YOUR ACCOUNT MANAGER TODAY!

Deal 23

FREE £1,100 STOCK BUNDLE WHEN YOU INSTALL PEPSI DISPENSE

PEPSI MAX IS THE NUMBER 1 SUGAR FREE COLA ON DISPENSE

PLEASE CONTACT YOUR BRITVIC REPRESENTATIVE OR SCAN THE QR CODE TO REGISTER YOUR INTEREST T&Cs: Free stock bundle includes 4 x BIBs, 1 x Case of Glassware, 1 x Ice Bucket, 2 x Bar Runners, 1 x T-Shirt Pack. 1 Based on retail value of 4 free BIBs (92.38 serves x 4 BIB = 369.52 serves at average retail sale price of £2.71. Prices always at the discretion of the customer) plus Welcome Bar bundle (value of over £60). Subject to availability and while stocks last. Max 1 of each stock bundle per outlet. Subject to customer having a PEPSI Max Dispense unit contract and installed. 4x FREE BIBs and POS items will be delivered prior to installation. 2 CGA by NielsenIQ, Licensed database, Value & Volume sales (L), Sugar Free Draught Colas Britvic defined, MAT TY 06.09.25. For further information, please contact Carlsberg Britvic at pressoffice@carlsbergbritvic.co.uk. Please refer to your dispense contract for full Terms and Details. Promoter: Carlsberg Britvic, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ.

BRIT30079 Pepsi Advertorial 185x264mm_DJB_AW4.indd 1

27/01/2026 13:15

e’re focused on making the everyday running of a venue that bit easier and more rewarding. Value Hub is an exclusive platform for our customers, packed with practical savings and discounts from trusted partners. On average, our customers saved £1,834 through Value Hub in 2025.

HUB! Value

It’s designed to help cut down those regular costs while unlocking opportunities to bring more people through your doors, keep them there longer, and ultimately boost your overall performance.

Exclusive savings for our customers WHAT OUR CURRENT PARTNERS ARE OFFERING

Worldpay

Card-payment solutions

BeerTech

Cellar cooling and reducing beer waste

EAZZI

Workplace and operational essentials

Ace Furniture Clenaware Systems Woodberry SWRnewstar Stack-Cup C2 Renewable Solutions

Contract furniture, repairs and refurbishment Glasswashing and drying equipment Outdoor furniture Waste-management services Reusable drinks cups Solar and renewable-energy solutions

Howden

Business and building insurance

Atosa

Catering equipment, refrigeration and combi ovens

Nationwide Energy Consultants

Energy contracts and cost management NEW!

Dellonda

Outdoor furniture & drinks fridges NEW!

GigRealm

Live entertainment

Love Your Pub Group

Social media and local online visibility

Sky

Sports television packages

TNT Sports

Sports television packages

Regal Gaming

Gaming and amusement machines

THIS YEAR, VALUE HUB HAS SAVED OUR CUSTOMERS MORE THAN

£300,000

*Based on internal calculations of total savings achieved by Greene King Free Trade customers between 01.01.26 and 01.09.26. Savings were generated through the Value Hub platform and third-party partner offers.

ISSUE NO.25

NOV- DEC 2026

S £1,7ave 22 *

Worldpay 360

Keep Christmas moving Faster service. Smarter operations. More time for your customers. Payment

Connect order

Kitchen Settlement

Serve faster Pay at table, split bills more easily and connect orders with kitchen communication to help reduce waiting times.

Run more efficiently Bring payments, point of sale and business management into one connected platform, supported by real-time insights.

Save on costs Greene King customers are reported to save on average £1,722 by moving to Worldpay, helping you maximise your cashflow throughout the year not just at Christmas.

Keep cash flowing With next working day settlement on all your transactions, you have peace of mind, allowing you to concentrate on what you do best.

Discover what your business could save this Christmas. Scan the QR code to learn more about Worldpay 360. In partnership with Greene King Free Trade. SUE N . 2 5 KingNcustomers OV- DEC 2 0 2 Individual 6 *Average annual saving of £1,722 based on savings information reported for IaSsample ofO Greene in 2026. savings will vary and are not guaranteed. Next-business-day settlement is subject to eligibility, applicable terms and agreed settlement arrangements. Additional fees may apply. Full pricing and terms will be provided with the quote. All prices exclude VAT.

LIFESTYLE & LEISURE

INNOVATIVE HOME TECHNOLOGY

ENHANCE

w w w. d e l l o n d a . c o . u k

YOUR SPACE WITH DELLONDA

Create an outdoor space your customers will love, whatever the season. From stylish garden furniture to powerful patio and parasol heaters, Dellonda offers everything you need to create a comfortable and inviting setting.

SAVE 15%

EXCLUSIVE GREENE KING OFFER

Step 1: Simply call 01284 757575 or email support@dellonda.co.uk to register for the discount and obtain the discount code. Step 2: Place your order on www.dellonda.co.uk and enter your discount code at the checkout.

Keep drinks perfectly chilled and your bar running smoothly with the Baridi range of back bar fridges. Ideal for busy hospitality environments, they combine reliable cooling with practical storage and sleek, professional styling. 44

Deal 24

ISSUE NO.25

NOV- DEC 2026

WHEN YOU INSTALL SAN MIGUEL ONE ON INSTALL AND ANOTHER IN 6 MONTHS Deal 25

©2026 AB InBev UK Limited, all rights reserved. Promotion available until 31-12-26 for new installs of San Miguel. New stockists only. One deal per customer, per brand. Keg of San Miguel will be awarded on confirmation of install and one after 6 months, based on a 12 month stocking agreement. POS & Glassware will be provided on Install. Speak to your local sales rep to arrange.

DEEP FLAVOURS, PREMIUM POURS Deal 26

Buy 4 bottles from our range and get x 1 Woodford Reserve 70cl FREE PLEASE DRINK RESPONSIBLY. BROWN-FORMAN BEVERAGES, LOUISVILLE KY. ©2026 BROWN-FORMAN BEVERAGES. ALL RIGHTS RESERVED. Source: CGA by NIQ; Volume and Value Sales; MAT 29.11.25

Deal 27

ISSUE NO.25

NOV- DEC 2026

4 4 0 1

BREWED IN THE UK

BUY 4 CASES

£21.59

AND GET 1

CASE FREE PRICE PROMISE

A clean refreshing 4% lager that’s as crisp as the mountain air. Born in the Rocky Mountains of Colorado, nobody knows cold better than us. While stocks last. *Promotion valid from 1st May - 28th June 2024. *Promotion valid 29th October - 29th December 2026 Case size: 24 x 330ml NRB.

BORN IN THE ROCKIES, COLORADO 48

E L E VAT I O N : H I G H E S T

ACTIVATED BOTTLE

1 4 , 4 4 0

f t

Deal 28

ESTRELLA GALICIA 0,0

Estrella Galicia 0,0 is a golden, bright beer with subtle floral and hoppy aromas, a light, refreshing palate and a gently bitter finish.

WHY STOCK IT?

It gives customers seeking something beyond the most familiar alcohol-free brands a distinctive Spanish alternative – adding premium variety and discovery to your low/no selection. Turn to page 7 to find your exclusive deal.

POURING ‘tis the season to be

he best festive ranges are all about choice. Balance trusted favourites with premium draught, flavour-led cider and credible alcohol-free alternatives, and you’ll be ready to raise a glass with every kind of customer this Christmas.

PERONI NASTRO AZZURRO DRAUGHT

Serve up a little Italian style, with Peroni Nastro Azzurro on draught.

WHY STOCK IT? Christmas is a time when customers are ready to treat themselves. A premium draught lager gives them an easy way to upgrade their usual order – while helping venues maximise their beer offer.

ISSUE NO.25

NOV- DEC 2026

COORS BOTTLES

Coors offers familiar, easy-drinking refreshment in a convenient bottled format.

WHY STOCK IT?

Bottles help deliver quick, consistent service when the bar is at its busiest, while the familiarity of Coors gives customers an easy choice during high-tempo festive parties, events and celebrations. Ready to save? Turn to page 49.

SAN MIGUEL DRAUGHT

Crisp, refreshing and instantly recognisable.

HEINEKEN 0.0

Big-name refreshment. Zero alcohol.

WHY STOCK IT?

A strong choice for busy festive sessions, San Miguel offers familiarity with a premium edge – making it an easy option for everything from the first after-work pint to Christmas party rounds. See page 47 for an offer not to be missed.

WHY STOCK IT?

Heineken 0.0 brings the reassurance of a globally recognised beer brand to your alcohol-free offer – ideal for designated drivers, guests moderating their alcohol intake and anyone who still wants to feel part of the round. Unlock your stand-out offer on page 53.

A CIDER FOR EVERY TASTE

Bring more choice to the fridge with a Thatchers range that combines trusted cider-making credentials with flavours designed to appeal to different drinking occasions.

WHY STOCK IT?

A recognisable cider name, a choice of classic and fruit flavours, plus low/no options mean you can cater for more customers from one versatile brand. Explore our great-value deal on page 6.

Christmas tastes better from the farm.

Deal 29

Stock our farm-grown gins. Real fruit, real botanicals, real tasty.

Buy 1 bottle of Warner’s and and get a free case of glassware.

Deal 30

BUY ANY 4 CASES OF ASAHI SUPER DRY OR PERONI NASTRO AZZURRO AND GET £15 OFF

T&Cs: Must buy 4 x 24x330ml cases, from the Asahi UK portfolio, at the same time/in one order to receive £15 off – max four deals per customer. Available 29th October – 29th December 2026.

ISSUE NO.25

NOV- DEC 2026

Deal 31

Install Stella Artois RECIEVE 2 FREE KEGS 1 ON INSTALL, ANOTHER IN 6 MONTHS

Deal 32

The Perfect Serve ©2026 AB InBev UK Limited. All rights reserved. Promotion available until 31-12-26 for new installs of Stella Artois. New stockists only. One deal per customer, per brand. Keg of Stella Artois 4.6% will be awarded on confirmation of install and one after 6 months, based on a 12 month stocking agreement. POS & Glassware will be provided on Install. ISSUE NO.25 NOV- DEC 2026 Speak to your local sales rep to arrange.

FREE 70CL ARCHERS* WHEN YOU BUY ANY 5 X 70CL FROM THE RANGE

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*WHILST STOCKS LAST

Add a little

Christmas Spirit

with £1.50 off any bottle from the range*.

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Scan for festive recipes *T&Cs: £1.50 off per 70cl on any DIUK product including: Three-Sixty I S S U EEngine N O . 2Gin 5 70cl, NO V - D E C 2Vodka 0 2 6 70cl, Disaronno Velvet Cream Liqueur 70cl, Isolabella Limoncello 70cl, Disaronno Originale 70cl, Tia Maria Coffee Liqueur 70cl.

valueforvenues.co.uk

SUPPLY SUPPORT SUCCESS 56 57

COCKTAILS The busiest season of the year brings more opportunities to go beyond the usual. From premium whisky and indulgent liqueurs to party shots and cocktail favourites, the right spirits line-up can help turn Christmas drinks into memorable and more valuable occasions.

ISSUE NO.25

NOV- DEC 2026

MAKE IT AN ESPRESSO MARTINI MOMENT

A DRAM WORTH SAVOURING Bring one of the world’s best-known single malt Scotch whisky names to your back bar with Glenfiddich.

Rich coffee flavour and a hint of sweetness have made Kahlúa a back-bar favourite and an essential ingredient in one of the UK’s most recognisable cocktails: the Espresso Martini.

WHY STOCK IT? Whisky comes into its own during the colder months, whether it’s served neat, over ice or as part of a considered serve. Limited-time deal now available - page 55!

WHY STOCK IT?

Festive parties and late-night celebrations create plenty of opportunities for cocktails and afterdinner drinks. See page 72 for a special offer.

THINK PINK THIS PARTY SEASON Strawberry cream meets tequila in this distinctive pink liqueur, Tequila Rose brings a playful alternative to more traditional festive liqueurs.

WHY STOCK IT? Serve it chilled as a shot to add some fun to Christmas parties and group celebrations. Don’t miss the deal on page 75.

DID YOU KNOW... Try adding

Disaronno Velvet to coffee or hot chocolate for a luxurious, indulgent serve.

DID YOU KNOW...

A SMOOTH FINISH TO THE FESTIVITIES

Add a splash of Tequila Rose to your favourite bakes for a festive twist of creamy strawberry flavour.

Creamy, smooth and unmistakably indulgent, Disaronno Velvet combines the distinctive character of Disaronno with a velvety texture.

WHY STOCK IT?

Served chilled over ice, Disaronno Velvet is an easy way to bring a little indulgence to the end of a festive meal, giving you an accessible after-dinner option that looks and feels special. Turn to page 56 for an exclusive offer.

SPICE UP THE SEASON Bold, smooth and packed with character, Sailor Jerry Spiced Rum brings warming vanilla and spice notes that feel particularly at home at this time of year.

WHY STOCK IT? Spiced rum offers an approachable, flavour-led alternative for customers looking beyond lager, wine or their usual spirit. Head to page 55 for a festive offer.

DID YOU KNOW... Pair it with ginger beer, cola or apple juice to create an easy seasonal serve.

GIVE FESTIVE SERVES A BERRY-BRIGHT TWIST Put something new behind the bar this season with Grey Goose Berry Rouge.

ADD A LITTLE FRENCH FLAIR

WHY STOCK IT? New products give customers a reason to explore beyond their usual order, while the Grey Goose name brings premium recognition. Just landed - a new deal on page 31.

Made with fresh elderflowers, St-Germain brings fragrant floral character and a touch of sweetness to cocktails and spritz-style serves.

WHY STOCK IT?

St-Germain can transform simple combinations into premiumfeeling serves, making it a versatile addition for venues. See the right-hand page for your promotional offer.

ISSUE NO.25

NOV- DEC 2026

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UKMLT137_AV48_Greene_King_StGermain_Mionetto_Ad_180x119mm_AW_HR.indd 1

16/09/2026 16:37

MEANING THE LUCKY 7

£3 OFF A CASE FRESH & LIVELY, WITH DELICATE CITRUS, GREEN APPLE & PEAR NOTES ALONGSIDE A CRISP, REFRESHING FINISH.

Deal 36 Please drink responsibly.

Deal 38

Oasis 330ml

SAVE 3 per case

Save £3 per case

per 200ml case

Deal 37

Oasis Still Fruit Juice Drink

Appletiser 24 x 275ml glass bottle

Save £1 per case Schweppes Mixers, Juices, and Coca-Cola and Diet Coke 200ml bottles. Schweppes Mixers 150ml cans.

Contact your account manager for more information

© 2026 The Coca-Cola Company. All rights reserved. COCA-COLA ZERO SUGAR and DIET COKE is a registered trademark of The Coca-Cola Company. © 2026 European Refreshments UC. SCHWEPPES is a registered trademark of European Refreshments UC. While stocks last.

ISSUE NO.25

NOV- DEC 2026

Deal 39 Deal 40

Introducing the new Schweppes EVO bottle

Deal 42

Deal 41 24 x 330ml Coca-Cola Zero Sugar NRGB

24 x 330ml cases of Fanta Orange NRGB or Sprite Zero Sugar NRGB

Save £3.00

My CCEP m y. c c e p . c o m

SCAN ME

m y. c c e p . c o m

SCAN ME

My CCEP

Save £2.00

TRY NEW

Deal 43

ICEKICK

BY JUDE BELLINGHAM

All Cases

Stock Up Now For Christmas!!!

£1

Off Per Case

HYDRATE. FUEL. RESTORE. Lucozade Sport provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise. LUCOZADE, LUCOZADE SPORT and the Arc Device are registered trade marks of Lucozade Ribena Suntory Ltd. ©Lucozade Ribena Suntory Ltd. All rights reserved.

BELVOIR FARM SPARKLING

Bring something sophisticated to your soft drinks selection with Belvoir Farm’s sparkling range.

WHY STOCK IT?

With presentation and flavour that feels as at home at the dining table as it does at the bar, this sparkling range can help premiumise your soft drinks offering – particularly during a season filled with lunches, dinners and special occasions. Turn to page 68 to take advantage of our special offer.

FENTIMANS

Fentimans brings distinctive flavours and a heritage-inspired feel to the fridge. Ginger Beer delivers a fiery, full-bodied kick, while Dandelion & Burdock offers an unmistakably British combination of rich, botanical flavours.

J2O BOTTLES

Fruity, refreshing and instantly recognisable, J2O offers customers a soft drink that feels a little more special than the everyday.

WHY STOCK THEM?

Familiar enough to be recognised but distinctive enough to stand out, these characterful soft drinks give customers an alternative to mainstream choices. They’re particularly suited to guests looking for a more grown-up standalone soft drink.

WHY STOCK IT?

J2O has broad appeal and a format that makes serving simple when venues are at their busiest. It’s an accessible option for non-drinkers, designated drivers and younger adult guests looking for something beyond a standard fizzy drink. Find your featured deal on page 69.

ISSUE NO.25

NOV- DEC 2026

Soft Drinks, Big

CELEBRATIONS FESTIVE GET-TOGETHERS AREN’T A ONE-SIZE-FITS-ALL – AND NEITHER SHOULD YOUR DRINKS RANGE BE. FROM SOPHISTICATED SPARKLING SERVES TO FAMILIAR FAVOURITES AND BOLD BOTANICAL FLAVOURS, A WELL-CHOSEN SOFT DRINKS SELECTION MEANS EVERYONE AROUND THE TABLE CAN FIND SOMETHING TO CELEBRATE WITH.

FEVER-TREE MIXERS

Fever-Tree’s range of carefully crafted mixers are not just for mixing. Served over ice with a garnish, premium tonics and flavoured mixers can create an appealing grown-up option for customers choosing not to drink alcohol.

WHY STOCK THEM?

A recognised premium mixer can add value to your spirits offer while opening up more sophisticated alcohol-free serves – providing opportunities to encourage customers to trade up across the festive season. Exclusive offer on page 68.

INNOCENT JUICY WATER

Made with fruit and water, innocent Juicy Water is a refreshing choice designed with younger guests in mind.

WHY STOCK IT?

Adding a drink specifically suited to children helps make your range feel considered for the whole family – and gives little guests a choice of their own. See page 62 for a limited-time deal.

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ISSUE NO.25

NOV- DEC 2026

Add Crisps & Snacks to your next order! HELP CUSTOMER S STAY FOR ANOTHER ROUND THIS FESTIVE SE A SON BY OFFERING A RANGE OF POPUL AR CRISPS AND SNACKS . THE PERFEC T ACCOMPANIMENT TO A DRINK , THE Y C AN INCRE A SE DWELL TIME AND GROW SPEND PER VISIT. CRISPS

greenekingorders.co.uk

Sea Salt Crisps Tyrrells (48 x 40g) Sea Salt & Vinegar Tyrrells (48 x 40g) Mature Cheddar & Chive Tyrrells (48 x 40g) Sweet Chilli & Red Pepper Tyrrells (48 x 40g) McCoys Flame Grill Steak (36 x 45g) McCoys Salt and Vinegar (36 x 45g) McCoys Cheddar and Onion (36 x 45g) McCoys Salted (36 x 45g) McCoys Thai Sweet Chilli Chicken (36 x 45g)

SNACKS

KP Salted Nuts (24 x 50g) KP Dry Roasted Nuts (24 x 50g) Perfectly Salted Pork Crackling (50 x 40g) Low & Slow Pork Crackling (50 x 40g)

SUPPLY SUPPORT SUCCESS 66 67

Deal 47

£3 offe

Deal 48

per cas

Natura y Delicious Drinks ISSUE NO.25

NOV- DEC 2026

BUY 4 FROM THE

J20 RANGE TO RECEIVE A

J20 ORANGE & PASSIONFRUIT FREE

T L U D A 1 O N * S ’ UK RINK OOH *

Deal 49

SOFT D

*T&Cs apply: Promotion valid for the duration of the brochure promotional period. Qualifying products include: J2O Orange & Passionfruit, J2O Apple & Mango, J2O Apple & Raspberry 275ml x24 NRB. Free case is J2O Orange & Passionfruit 275ml x24 NRB. While stocks last. Promoter Carlsberg Britvic, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ. **Nielsen IQ, total coverage, adult social drinks Britvic defined, 52we 23/08/25; CGA total out of home (licensed and foodservice) Adult - Britvic defined, 52we 31/07/25. For further information please contact Carlsberg Britvic at pressoffice@carlsbergbritvic.co.uk. Promoter: Carlsberg Britvic. Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ.

Wine, dine & celebrate this Christmas FROM CHRISTMAS CATCH-UPS AND FESTIVE FEASTS TO THE ALL-IMPORTANT NEW YEAR’S TOAST, THIS IS THE SEASON WHEN CUSTOMERS HAVE MORE REASONS TO RAISE A GLASS.

Did you know? A great festive wine list isn’t simply about having more bottles – it’s about having the right choice for every occasion. Balance accessible favourites with interesting discoveries, organic options and celebratory fizz, and you can give customers plenty of reasons to stay for another glass – or better yet, make it a bottle.

ISSUE NO.25

NOV- DEC 2026

THINK PINK THIS FESTIVE SEASON Light, refreshing and easy-drinking, Rosa Alpina Pinot Grigio Rosé is an accessible crowd-pleaser.

A FRESH TAKE FROM SOUTH AFRICA Bright, expressive and wonderfully refreshing, Flagstone Sauvignon Blanc brings a taste of South Africa’s Western Cape to the wine list.

Why stock it? Don’t let rosé disappear when summer ends. It gives guests another easy choice throughout party season and provides an attractive option, perfectly suited for Christmas lunches in particular.

Why stock it? Fresh, approachable and food-friendly, it’s a versatile choice for everything from a pre-dinner glass to festive dining.

Bring on the bubbles! Make sure you’re ready for every occasion with these sparkling options that give customers the chance to treat themselves – whatever the occasion. Left: Lanson Le Rosé Champagne, Alberti Nani Organic Prosecco Why stock it? The festive season creates more opportunities for customers to trade up. From Christmas parties and festive brunches to spontaneous rounds of fizz, Prosecco works across a wealth of occasions. Rosé Champagne adds a premium, visually distinctive option for Christmas celebrations, special meals and New Year’s Eve.

RICH, WARMING AND MADE FOR WINTER From Puglia in southern Italy, Versante Primitivo Salento is packed with ripe plum, cherry and blackberry flavours, touches of warm spice and supple tannins, leading to a rounded, savoury finish.

A RED WITH FEELGOOD APPEAL Bring something different to your reds with La Ronde Organic Merlot. Why stock it? Organic credentials provide a simple point of difference that’s easy for customers to understand, while Merlot remains an accessible choice for red wine drinkers. A natural fit for winter menus and relaxed festive dining.

Why stock it? This red offers customers a richer choice for hearty dishes and leisurely festive meals.

Deal 50

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ISSUE NO.25

NOV- DEC 2026

£3 OFF A CASE Deal 52

WORLD’S

Nº 1*

Deal 53

RIOJA

£3 OFF A CASE *Source IWSR Sales value & volume, calendar year 2024.

Deal 54 Deal 55 Deal 56

BUY 7 CASES OF OF 187ML, GE T 1 CASE !* PINOT GRIGIO FREE 75CL BUY 11 BOT TLES OF ‡ ! STILLS GE T 1 FREE L BUY A CASE OF 75C † 5 OFF PROSECCO & GE T £

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Deal 58

More than just a Prosecc�... Buy 6 bottles of Mionetto Prosecco or Prosecco Rose 75CL and save £5.1 *I heart 187ml - buy 7 cases get 1 case of 187ml Pinot Grigio free - capped 500 deals. ‡ I heart 75cl buy 11 bottles get 1 free - capped 1000 deals (still wine only). † I heart Prosecco - buy a case get £5 off - capped at 150 deals. 1. Mionetto - buy a case of Mionetto Prosecco or Rosé ProseccoI get £5E off SSU N aO . 2 5 case capped at 150 deals

NOV- DEC 2026

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Deal 60

77 44

77 55

THE

NOV- DEC 2026