Issuu

SEP/OCT 2026

Issue Number. 24

GREENE KING FREE TRADE MAGA ZINE

GENUINELY

Deals Inside!

F IG HTING VAT Campaigning for a fairer VAT rate

WO R LD C LA SS! 22

Discover our partnership with The Royal Albert Hall.

CAS K AL E WE E K It’s what makes British Brewing so special

MA K I N G LI FE E A S I E R Explore Our Online Platform

W W W. VA L U E F O RV E N U E S . C O . U K PB

SEPT/OCT PROMOTIONS

BEERS, LAGERS & CIDERS Deal 3

REENE KING PREMIUM G CRAFT INSTALL DEAL P12 Two free kegs, plus POS on install.

Deal 4

REENE KING CRAFT G HALLOWEEN KITS P16 Buy three kegs of Greene King premium craft beers and receive a Halloween scratchcard kit.

Deal 5

ILFER INSTALL DEAL P17 P Free keg, plus POS on install.

Deal 7

REENE KING IPA CRISP DEAL P21 G Buy 2x 9Gs of IPA and receive a crisp promotional kit.

Deal 8

ELHAVEN BLACK INSTALL DEAL P25 B Free keg, plus POS on install.

Deal 9

EKORDERLIG 4+1 DEAL P34 R Buy four cases from the Rekorderlig packaged range and get one case free. 1 per customer.

Deal 15

Deal 19

TOWFORD PRESS INSTALL DEAL P46 S Install Stowford Press or Stowford Dark Berry and receive a 50L keg and a case of Stowford Press Low Alcohol 8 x500ml free.

Deal 28

AVE £15 ON PERONI AND ASAHI S BOTTLES P57 Buy three cases from the Peroni and Asahi packaged range and save £15. 2 per customer.

SPIRITS

HATCHERS 4+1 DEAL P41 T Buy four cases from the Thatchers packaged range and get one case and a POS kit free.

Deal 16

ARLSBERG INSTALL DEAL P42 C Install Carlsberg and receive a 50L keg and POS bundle worth £200 free.

Deal 17

IRRA MORETTI INSTALL DEAL P43 B Install Birra Moretti and receive 2 x 50L kegs and a premium installation kit free. ISSUE NO.24

Deal 1

ISARONNO 1+1 DEAL P6 D Buy 1 x 70cl Disaronno and 1 x 70cl Three Sixty Vodka and get one case of Schweppes Cherry Pepper Soda free. 5 per customer.

Deal 2

NGINE GIN POS DEAL P7 E Buy 2 x 70cl Engine Gin and receive a POS kit free. 3 per customer.

Deal 10

TIA MARIA 2+1 & POS DEAL P35 Buy 2 X 70cl Tia Maria and receive 1 X 70cl Three Sixty Vodka and POS free. 5 per customer.

Deal 11

ROWN-FORMAN 4+1 DEAL P38 B Buy 4 x 70cl from the Brown Forman Spirits range and get 1 x 70cl Woodford Reserve free. 2 per customer.

Deal 12

HE FAMOUS GROUSE POS DEAL P40 T Buy 2 x 70cl The Famous Grouse and receive 12 Tokyo style highball glasses free. 1 per customer.

SEP- OCT 2026

DEAL KEY: POS Deal

Install Deal Free Stock Deal

Discount Deal Cashback Club

Deal 13

AVE £2 ON CAMPARI P40 S Save £2 when you buy 2 x 70cl Campari.

SOFT DRINKS

Deal 14

ONKEY SHOULDER POS DEAL P41 M Buy 2 x 70cl Monkey Shoulder and receive a POS kit free. 1 per customer.

Deal 6

OCA-COLA CASHBACK CLUB P18 C £10 free credit incentive for new sign ups.

Deal 18

UMBU 2+1 DEAL P43 B Buy 2 x 70cl Bumbu Original and get 1 x case of Schweppes Cherry Pepper Soda free. 2 per customer.

Deal 20

EPSI DISPENSE DEAL P47 P Install Pepsi Dispense and receive a free stock bundle worth £1,100.

Deal 25

ACARDI 3+1 & POS DEAL P54 B Buy 3 x 70cl from the Bacardi range and get 1 x 70cl Bacardi Spiced and a POS kit free. 2 per customer.

Deal 21

AVE £2.50 ON SCHWEPPES SODAS P50 S Save £2.50 on each case of Schweppes Pink Grapefruit, Tropical, Cherry Pepper & Pink Soda.

Deal 27

I SOLABELLA LIMONCELLO POS DEAL P56 Buy 1 x 70cl Isolabella Limoncello & 1 x 75cl Mionetto Prosecco and receive six Spritz Glasses free. 5 per customer.

Deal 22

AVE £3 ON COCA-COLA ZERO P50 S Save £3 on each case of 330ml Coca-Cola Zero Sugar.

Deal 23

AVE £2.00 ON FANTA & SPRITE P50 S Save £2.00 on each case of 330ml Fanta & Sprite.

Deal 24

ONSTER POS DEAL P51 M Buy one case of Mango Loco and receive a case of Pipeline Punch and a POS kit free.

Deal 26

OCA-COLA & MONIN 1+1 & POS DEAL P54 C Buy 1 x 330ml case of Coca-Cola Zero Sugar and get 1 x 70cl Monin Morello Cherry syrup and POS kit free. 5 per customer.

For all orders please contact

0345 600 1799

greenekingorders.co.uk 2

FULL KEG RANGE The best of English and Scottish classics plus modern craft beer FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS House support available

Reasons to stock up

DOUBLE

DIGIT GROWTH EVERY YEAR SINCE LAUNCH

BIGGER

GOLD

BRONZE

NATIONAL FAVOURITE

THAN CLOSEST COMPETITOR BY ALMOST 2000 BB1

WORLD BEER AWARDS WINNER 2024

WORLD BEER AWARDS WINNER 2023

Session IPA

Fruity IPA

All Day IPA

Dry Hopped Lager

India Pale Ale

A perfectly balanced, easy-drinking session IPA. Unfiltered to preserve flavours and aromas.

An easy-drinking smooth, unlawfully fruity hazy pale ale with orange, citrus and tropical notes.

This sessionable IPA is a divinely fruity, low strength beer. Eternally light and easy-drinking.

A refreshing modern lager brewed with four tasty world hops. Slightly malty, low bitterness and a clean crisp finish.

A refreshing, hoppy taste. Brewed as an easy-drinking moreish pint, loved by locals.

30 LTR

50 LTR

4.0% ABV

LTR

4.3% ABV

LTR

3.4% ABV

LTR

4.5% ABV

AVAILABLE IN KEG

LTR

3.4% ABV

Blonde

Hazy, pale golden

Light gold

Blonde, pale straw

Tawny, amber

Hoppy, citrus

Soft tropical fruit

Citrus fruit

Delicate tropical, peach

Fresh, clean, hoppy

Tropical fruit, grapefruit

Citrus, hints of lemon, orange & coconut

Mellow tropical notes

Peach, subtle pine, earthy, hoppy

Hoppy, dry, refreshing

ISSUE NO.24

SEP- OCT 2026

New

Snatched with

PEACH

PEACH LAGER • 4% ABV

A crisp, refreshing peach lager inspired by the stolen fruits of the Bury St Edmunds monastery orchards.

30 LTR

Scan here for a flavour of our marketing support

CAMRA’S BEER OF

BRITAIN WINNER 2023

50 LTR

NO.1

ALE IN SCOTLAND 2

30 LTR

50 LTR

NO.3 NEW LAGER KNOWN AS FROM BELHAVEN “THE BURGUNDY GB STOUT OF SCOTLAND” 3

AVAILABLE AS A HOUSE LAGER

LTR

Premium Ale

Session Ale

Smooth Stout

Light Gold Lager

Traditional Ale

Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full flavoured, smooth and mature beer.

A wonderfully balanced, refreshing and easy-drinking smooth session ale.

A smooth, deep and distinctive stout that delivers rich, roast flavours with a hint of chocolate.

Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish.

A rich, smooth Scottish ale with a classic red appearance, notes of toffee and soft fruit flavours.

5.0% ABV

3.2% ABV

4.2% ABV

4.0% ABV

3.9% ABV

Rich amber

Amber, copper

Black, dark ebony

Golden

Auburn, copper

Ripe fruit, rich malt

Sweet, malty

Roasted malt, chocolate

Light citrus, fresh hop

Malty, soft fruits

Malty, mature, bitter/sweet

Dry hops, tropical fruit

Roasted malt, coffee, dark chocolate

Clean, sweet & refreshing

Malty, toffee, soft fruits

Sources. (1) CGA OPMS MAT data to 21/03/2026. (2) CGA Volume MAT to P12 2025. (3) CGA OPM Data to 24/1/26.

FREE CASE OF SCHWEPPES CHERRY PEPPER SODA WHEN YOU BUY 1 X 70CL DISARONNO & 1 X 70CL THREE SIXTY VODKA

W E N

Deal 1

INTRODUCING

THE CHERRY BAKE WELL SPRITZ 25ml Disaronno Originale 25ml Three Sixty Vodka Schweppes Cherry Pepper Soda

T&Cs. Apply. Whilst stock lasts. Max 1 redemption per customer. Max 5 redemptions per customer. Case of Cherry Pepper Schweppes is 24 x 330ml. Source: CGA Mixed drinks report Q4 2025 © 2026 Schweppes is a registered trade mark of European Refreshments UC. Please drink responsibly.

SERVE THE NATIONS FAVOURITE: SPRITZES ARE #1 IN GB* ISSUE NO.24

SEP- OCT 2026

GET AN ENGINE POS KIT

WHEN YOU BUY 2 X 70CL ENGINE

ITALIAN ORGANIC GIN NEW

Deal 2

*T&CS APPLY. WHILST STOCK LASTS. POS KIT INCLUDES 6 ENGINE METAL TINS, 1 ENGINE POURER AND 50 BRANDED COASTERS.

CONTENTS

Issue no.24

TOP PICK! For guests who want the sparkle without the alcohol.

PAGE 58

10 VAT’S THE PROBLEM Join Tom Kerridge’s campaign for 10% VAT.

26 MAKING NEW HISTORY Meet Jack, our Master Brewer.

14 CALENDAR Plan your coming months schedule as we enter Autumn.

30 CUSTOMER PROFILE Meet our customer and hear how the Greene King partnership works for their business.

22 CASK ALE WEEK A proper point of difference.

36 ONLINE PLATFORM Putting the tools, info & opportunities right at your fingertips. 44 POUR MORE THIS AUTUMN Top seasonal picks in beer and cider.

ISSUE NO.24

SEP- OCT 2026

48 RAISE THE BAR Spirits - rich flavours and premium serves. 52 MORE THAN JUST A SOFT OP TION Quality alcohol-free choices.

SEPT/OCT 2026

30 36

WELCOME

to the latest edition of our newly refreshed Value For Venues Greene King and Belhaven Free Trade Services magazine.

s we move into September and October, the focus shifts from peak Summer trading to making the most of early Autumn occasions, changing customer habits and the return of more regular routines. With schools back, evenings drawing in and customers looking for cosy, welcoming places to eat, drink and spend time together, this is a key period to keep momentum going.

TOP PICK! Crisp & refreshing PAGE 44

For me, this is also a brilliant time to celebrate one of the true cornerstones of the Great British pub: cask ale. From Cask Ale Week to Autumn food occasions, Halloween, half-term and the build-up to the festive season, there are plenty of opportunities for our Free Trade customers to showcase quality cask, drive footfall and give guests a reason to discover something new on the bar. In this issue, we’re shining a spotlight on cask ale, exploring why it remains such an important point of difference for pubs and how the right range, quality serve and seasonal line-up can help you make the most of the months ahead. Alongside this, you’ll find drinks deals and promotions to help refresh your offer, add value and support a successful Autumn trading period. Everyone at Greene King and Belhaven looks forward to working with you and supporting a busy, successful September and October ahead.

JACK PALMER GREENE KING HE AD BREWER

Your support needed to champion

VAT CUT for Hospitality

MOMENTUM HAS ACCELERATED THIS YEAR BEHIND CALLS FOR THE GOVERNMENT TO REDUCE THE RATE OF VAT PAID BY HOSPITALITY IN THE UK.

ith pubs, bars, restaurants, cafes, hotels, and more all seeing costs increase significantly in recent years, there is increasing awareness of how a cut in VAT would give all hospitality businesses the boost they need to continue serving their communities for years to come. Led by renowned chef, publican and TV presenter Tom Kerridge, the VAT’s the Problem campaign is calling for a VAT cut from 20% to 10% for the whole of the hospitality sector. Its aim is to reach a million signatures to demonstrate to the Government the strength of support behind this. Greene King is backing the campaign and is pleased to share a letter with our readers from Tom Kerridge on why your support is so important.

SCAN HERE

to sign the petition & head to the website shop to download & order campaign material.

ISSUE NO.24

SEP- OCT 2026

DEAR ‘VALUE FOR VENUES’ READER,

ur sector is under huge pressure. We know it. We live and breathe it every day. We know that the key to unleashing hospitality’s potential to grow and thrive into the future comes through a VAT cut. We’re making sure Government knows that too, and we need your help. That’s why we’ve launched #VATsTheProblem. It’s a nationwide campaign for all hospitality businesses to unite behind a call to cut VAT for hospitality to 10%. In Europe, VAT rates run anywhere between 8% and 12%, whereas we sit as one of the highest with 20%. That needs to change and we need your help to push this message to Government, your guests, your customers and the public at large. We’ve launched a petition, and we’re aiming to get a million signatures supporting a VAT cut to 10% for hospitality. Now is the time for hospitality to galvanise behind this campaign. Three hospitality businesses per day are closing. We need them to stay open, we need growth, we need to bring youth unemployment down and we need to secure the future of the most exciting sector that we have. Our ask is simple. Firstly, visit www.vatstheproblem.co.uk and add your name to the petition, or scan the QR code next to this letter. Secondly, help spread the message in your venue. Displaying #VATsTheProblem posters, beer mats and other campaign materials is a simple way to raise awareness with customers and encourage more people to get involved. All the campaign assets are on the website and you can either download materials to print yourself, or order them to be delivered directly to your venue. Be part of a movement that aims to get hospitality recognised and taxed in a much fairer way. I know that the Government is listening, but we do need to push hard. Ask every single member of your team to sign the petition, and ask them to rally their friends and family, too. Let’s all get behind the campaign, make our voices heard and bang the drum for hospitality! Big love,

“NOW IS THE TIME FOR HOSPITALITY TO GALVANISE BEHIND THIS CAMPAIGN.” TOM KERRIDGE

NEW STOCKISTS INSTALL A GREENE KING CRAFT KEG BEER AND GET

TWO FREE KEGS

Deal 3

AND A

PREMIUM POS KIT

INCLUDES: GLASSWARE, BAR RUNNERS, BEER MATS, STAFF T-SHIRTS, LANYARDS AND BEER INFO CARDS.

SPEAK TO YOUR SALES DEVELOPMENT MANAGER TO DISCUSS ELIGIBILITY FOR YOUR VENUE. *Promotion available for new installs of Level Head, Flint Eye, Hazy Day or Prior Life from 1st September to 31st October 2026. New stockists only. One deal per customer per brand. First free 30L keg and POS will be issued upon confirmed install. Second free 30L keg will be awarded after 8 weeks continuous stocking. Eligibility of venues will be confirmed by a Greene King Sales Development Manager. Point IofS sale are. 2subject toSavailability and2may S U Eitems NO 4 EP- OCT 0 2 be 6 substituted or delayed. 100 deals available.

NEW KEG

FORMAT

NOW AVAILABLE IN 30L KEG EAST ANGLIA'S NUMBER 1 CASK ALE*

Warming, Malty and Fruity Brewed longer to a unique recipe using pale, amber and crystal malts, making it a fullflavoured, smooth and mature beer. alc. 5% vol. SKU CODE: 505633

30L

*Source: CGA OPMS MAT Volume to 16/05/26

CALENDAR

2026

SEPTEMBER 17th–27th CASK ALE WEEK

A key opportunity to put cask in the spotlight. See page 22 for How to make the most out of Cask in your venue.

19th OKTOBERFEST

Bring a seasonal beer focus to your venue with beer-led promotions, themed food pairings, stein-style serves, sharing platters or live music to create atmosphere and drive footfall.

25th

Football WITH DOMESTIC FOOTBALL BACK IN FULL SWING, SEPTEMBER IS IDEAL FOR PROMOTING REGULAR MATCH DAY TRADE.

ISSUE NO.24

SEP- OCT 2026

MACMILLAN COFFEE MORNING Why not bring your community together by hosting an event at your venue? It’s a fantastic way to support people living with cancer while welcoming new and familiar faces through your doors.

OCTOBER

4th & 11th

NFL LONDON GAMES A growing UK sporting occasion. Promote big-screen coverage, sharing food, pitchers, wings-style specials or themed drinks to create an event atmosphere.

Half Term A KEY TRADING WINDOW FOR FAMILIES. PROMOTE KIDS’ MEALS, VALUE OFFERS, EARLY DINING, SOFT DRINKS AND CASUAL LUNCH OCCASIONS TO INCREASE

DAYTIME FOOTFALL.

31st SELL MORE BEER THIS HALLOWEEN Find your spooky pump clip included within this edition of the magazine to give standout to our seasonal ale. Our crowner provides visibility and premium positioning, helping to drive seasonal sales.

HALLOWEEN

Whether you’re planning a family-friendly afternoon or a spooky evening celebration, Halloween is the perfect excuse to fill your venue with costumes, laughter, and customers making memories.

Deal 4

Buy 3 kegs AND GET A FREE Halloween SCRATCHCARD KIT ROS-DRIVING PROMOTION

YOUR DRINKERS COULD WIN A T-SHIRT, SWEATSHIRT OR A FREE PINT

Each Kit Contains

100 X SCRATCHCARDS 18 X T-SHIRT PRIZES 2 X SWEATSHIRT PRIZES 200 X DRIP MATS 4 X FONT HANGERS 1 X BRANDED STRING LIGHTS FOR DECORATION

ISSUE NO.24 SEP- OCT 2026 PROMOTION ELIGIBLE TO CUSTOMERS WHO PURCHASE AT LEAST 3 X 30L KEGS (OR 3 X 50L KEGS) OF EITHER LEVEL HEAD, HAZY DAY, FLINT EYE OR PRIOR LIFE BETWEEN 1ST SEPTEMBER AND 10TH OCTOBER 2026. 100 KITS AVAILABLE, WHILST STOCKS LAST. KITS ARE DESPATCHED SEPARATELY TO BEER ORDERS AND WILL BE DELIVERED BY 23RD OCTOBER 2026. POS IMAGES MAY VARY FROM THOSE SHOWN AND ITEMS MAY BE SUBSTITUTED.

FREE KEG & POS KIT UPON INSTALL

Deal 5

Snatched with PEACH Fruit lager is no longer a niche trend, it’s now one of the fastest-growing and most premium segments in beer. Led by the explosive rise of peach lager, consumers are increasingly asking for refreshing, fruit-based options at the bar, creating a major opportunity for operators to trade drinkers up and attract a younger, more engaged audience. Introducing Pilfer – Lager Snatched with Peach. A crisp, refreshing peach lager inspired by the stolen fruits of the Bury St Edmunds monastery orchards. Built for premium bars, pubs and social occasions, Pilfer combines proven category cues with standout branding, strong margins and full launch support. Contact your Sales Manager for listing details.

Install kit includes: • Pint glasses (x12) • Staﬀ T-shirts (x10) • Sample glasses (x12) • Sample chalkboard (x1) • Beer mats (x200) • Bar runners (x2)

S P E A K TO YO U R SA L E S D E V E L O P M E N T M A N AG E R F O R M O R E I N F O R M AT I O N O R TO A R R A N G E A N I N STA L L Terms and Conditions: Promotion available for new keg installs during September and October, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items.

THE

CASH CA ASH BACK B CLUB 15 POINTS for any packaged case

5O POINTS for every bag in box

Deal 6

BONUS POINTS for purchasing featured products

REDEMPTIONS REWARDED QUARTERLY COLLECT 1000 POINTS

£10

FREE CREDIT

Scan Here

to stock up and start saving money

© 2026 The Coca-Cola Company. All rights reserved. T&C’s apply. GK Free Trade pubs only. Opt in required at https://www.greenekingorders.co.uk/ contentpage/Coca-Cola-Cash-Back from 01/04/2026. Automatically earn points when you buy qualifying CCEP products. Packaged case = 15 Points, Bag in Box = 50 points. 1000 points = £10 credit added to your trade account each quarter. £10 free credit will added to your account when you sign up within the ﬁrst 3 months. We reserve the rights to change the number of points allocated per purchase at any stage of the scheme. Wholesalers are excluded from this scheme. Points can be rolled over. Subject to English law and the exclusive jurisdiction of the English courts. Greene King and Coca-Cola Europaciﬁc Partners Great Britain Limited are joint promoters and reserve the right to amend or terminate the scheme at any time with reasonable notice. Full Ts & Cs at https://www.greenekingorders.co.uk/ ISSUE NO.24

SEP- OCT 2026

Greene King & Belhaven

Free Trade Events Following the success of our Anglia Free Trade event earlier this year, we’re pleased to confirm that we’ll be running more customer events in the future.

YOU’LL BE ABLE TO SEE WHAT’S COMING UP AND REGISTER YOUR INTEREST FOR FUTURE EVENTS, INCLUDING LONDON.

ur Free Trade events are designed to bring customers, suppliers and the Greene King & Belhaven teams together. They’re a chance to sample products, discover what’s new, access event-only deals, hear from industry experts and explore the wider support available to help your business. We’re also planning a future event in London, giving more customers the opportunity to join us, meet the team and see what’s available across our full drinks and services proposition.

Sample. Discover. Connect.

SCAN THE QR CODE Visit our events page to keep up to date with upcoming trade shows and customer events.

We've been crafting fine ales from our two historic breweries for over 200 years. Everything from traditional to seasonal cask ales. Young appeal – 33% more 25-34 year old drinkers than the cask average1

CAMRA’s Beer of Britain Winner 2023 Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full-flavoured, smooth and mature beer.

Our IPA is true to the original recipe – delivering a deliciously easy-drinking and moreish pint.

India Pale Ale Amber Firkin code 461999

The perfect ale to accompany British pub food

Premium Ale

3.4% ABV

Rich Amber

Pin code 461964

Bespoke house ale badge available Wonderful blend of hops that give spicy and citrus fruit flavours that lead to a dried fruit and biscuit malt finish

A rich toffee-flavoured beer bursting with fruity characters, perfectly balanced with a clean bitter finish.

Classic Ale 4.1% ABV

Pin code 002038

A Premium Ale Inspired by England's Oldest Inn

A beer worthy of celebrating our great capital city. Notes of toffee accompany herbal and resin hop flavours.

Rich Amber

Firkin code 002011

5.0% ABV

Premium Ale Dark Copper

4.3% ABV

Bitter Tawny Amber

3.9% ABV

Firkin code 408001

Firkin code 179081

Firkin code 180934

Bespoke house golden ale badge available

40+ awards including CAMRA Supreme Champion

“The burgundy of Scotland®”

Strongly aromatic, with hints of fresh citrus. Distinctive light malt, floral flavours with zesty citrus hop for a mouth-watering finish.

Full of hops and with lasting fruity flavour, this beer is inspired by bold American pale ales.

Pale Ale Light Gold

A rich, smooth Scottish ale with a classic red appearance, notes of toffee and soft fruit flavours.

India Pale Ale 4.0% ABV

Firkin code 327677

Gold

3.8% ABV

Firkin code 458866

Scottish Ale Red

Pin code 461476

3.9% ABV Firkin code 457258

STOCK CASK RISK FREE Our Cask Iron Guarantee is a Sale or Return Policy Be confident in stocking a full range of Greene King cask ale for your drinkers to enjoy. If any Greene King cask ales – broached or un-broached – go out of date, you can claim a full refund for un-broached and credit for remaining volume on broached casks*. For more information speak to your Sales Development Manager. *Excludes 4.5G pins. Cask Iron Guarantee terms and conditions at www.greenekingbrewery.co.uk/CaskIronGuarantee ISSUE NO.24

SEP- OCT 2026

Scan here for a flavour of our marketing support

Deal 7

A P I G N I EENE K

R G F O S E 2 x 9G

S A H C R U P

A E V I E C E R D

s P S I R C E T! FRE AN

I K N O I T O OM

wners lip Cro (45g) C p m risps 2 X Pu ludes : t & Vinegar C c n i t i K Sal cCoy's 36 X M QUEST

E DM TO R OUT MORE S R U O Y T D CONTAC TION OR TO FIN CKS R ANGE MO SNA THIS PROUR CRISPS AND ABOUT O

Terms and conditions: *100 kits available for orders placed for delivery from 1st September 2026 to 31st October 2026, whilst stocks last and subject to availability. 2x9gs of Greene King IPA must be purchased in a single delivery. One kit per customer. Point of Sale kits will be despatched separately from beer orders. All point of sale shown is for illustrative purposes; items and quantities included may vary.

CASK F ALE

or pubs, bars and hospitality venues, that makes cask a powerful point of difference. Whether you are serving loyal regulars, encouraging midweek visits or giving curious drinkers something new to try, a well-kept cask range can help create conversation, drive footfall and add theatre to the bar.

A PROPER POINT OF DIFFERENCE

In an ever-changing drinks landscape, cask ale remains one of the defining features of the Great British pub. It is distinctive, characterful and, most importantly, something customers cannot recreate in the same way at home.

ISSUE NO.24

SEP- OCT 2026

This September and October, cask has an even bigger moment to shine, with Cask Ale Week running from Thursday 17 to Sunday 27 September. It is the perfect opportunity to celebrate the category, refresh your range and give customers a reason to explore what is on the hand-pull.

Why cask still matters Cask ale is more than just a drink; it is part of the pub experience. It offers provenance, craft and tradition in every pint, while giving venues a genuine reason for customers to choose the pub over the sofa. For regular cask drinkers, it is a trusted favourite. For others, it is an opportunity to discover something different. The key is making it easy, approachable and well-presented. A clear range, confident team recommendations, quality glassware and simple tasting notes can all help customers feel comfortable trying something new. Cask also works hard for venues. It can support quieter trading periods, encourage repeat visits and give regulars a reason to check what is new on the bar. When served well, it becomes a marker of quality and care across the whole venue.

SPEAK TO YOUR SALES DEVELOPMENT MANAGER ABOUT BUILDING THE RIGHT CASK RANGE FOR YOUR VENUE AND MAKING THE MOST OF CASK ALE WEEK

A seasonal ale line-up gives venues a simple way to keep the bar fresh and link the range to key trading moments through the year.

Make Cask Ale Week work harder

Quality starts in the cellar

Cask Ale Week is a ready-made reason to put cask in the spotlight. It gives venues the chance to celebrate the category, encourage trial and create activity that feels social, relevant and easy to join in with.

A great pint of cask begins long before it reaches the glass. Cellar standards, temperature control, line cleaning, stillaging and stock rotation all play a vital role in delivering the flavour the brewer intended. For customers, quality is everything. A well-kept pint builds trust and encourages repeat purchase. Greene King supports venues with practical cellar guidance and support materials to help teams maintain standards day to day.

Simple ideas include tasting flights, a “beer of the day”, chalkboard tasting notes, team recommendations, quiz nights, live music or social media posts showing what is currently pouring. The aim is to make cask visible, accessible and worth talking about. Even small touches at the bar can help customers feel more confident trying something new.

Trial, rotate and reduce risk A successful cask range should balance consistency with discovery. Core brands give regulars confidence, while seasonal and rotating ales give customers something new to try. For venues that want to expand their range without overcommitting, smaller formats such as 4.5G pins can help support trial and maintain freshness. They are particularly useful for quieter trading days, seasonal specials or venues introducing cask to new drinkers. Tasting flights can also help remove the fear of choosing a full pint. Offering smaller serves encourages exploration, supports upsell and gives teams a natural way to start conversations about flavour, style and recommendations.

Stock with confidence Greene King’s Cask Iron Guarantee gives venues added confidence when stocking Greene King cask ales. If any Greene King cask ales go out of date, whether broached or unbroached, venues can claim a full refund for unbroached casks and credit for the remaining volume on broached casks.*

The final pour Cask ale remains one of the pub trade’s most distinctive assets. It brings heritage, flavour, theatre and a genuine reason for customers to visit. With the right range, strong cellar standards and simple promotional activity, cask can work hard throughout September, October and beyond. From trusted favourites such as Greene King IPA and Belhaven 80 Shilling, to modern choices like Yardbird and seasonal ales, make cask a standout part of your offer.

*Excludes 4.5G pins. Cask Iron Guarantee terms and conditions apply.

BUILD THE RIGHT RANGE

Greene King & Belhaven’s cask range gives you the flexibility to build around trusted favourites, regional appeal and seasonal variety.

Collector Card Kits

HELPING YOU DRIVE

CASK SALES Greene King and Belhaven customers can enjoy a range of POS and interactive promotional support during Cask Ale Week and beyond. Our packs are designed to help you increase visibility and drive sales in the category that we feel makes British venues so unique.

Ready-to-go promotional assets Sell more beer and drive footfall by offering value-added deals to your customers. There are a range of kits available to support all types of occasions. They are perfect for: l l l

Early evening customers Live sporting events Sports club social occasions

After work drinks

Sunday lunchtimes

l l

Happy Hours Plus, much more

SCAN THE QR CODE TO ACCESS DIGITAL ASSETS AND SEE THE RANGE OF SUPPORT AVAILABLE, OR SPEAK TO YOUR SALES DEVELOPMENT MANAGER ABOUT ACCESSING KITS.

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BRIEF

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ALE DRIN uld buy an ale samplere pint for the experie

averag t. ers wo rage pin than the Ale drink pay more of the ave 96.4% of pared to the price 364 respondents uld be pre e 84p more than 2022 – 84% wo – Sep survey On averag pulse : one

Source

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Y FROM AN CHOOSE DRAUGHT BEER KING GREENE

To be used across your entire Greene King portfolio, our Collector Card Kits are an easy-to-use loyalty scheme designed to drive and reward repeat business. Once your customer collects six stamps, they will earn themselves a free pint. So, expect to see them on a regular basis!

Cask Flight Kits With 96.4%* of ale drinkers likely to buy a sampler flight if available, our Cask Flight Kits are a must have promotional item. Including our range of fresh seasonal releases, it’s the perfect way to introduce customers to the special tastes of the cask category. And with 84%* of customers prepared to pay more than the average pint for the ‘Flight’ experience you simply can’t afford to miss out on this activity. *Source: onepulse survey – Sep 2022 – 364 respondents

PREMIUM STOUT YO U C A N A F F O R D T O

LOVE

Deal 8

STILL NO.1 SCOTTISH STOUT IN GB * BELHAVEN BLACK STOUT IS THE PERFECT CHOICE FOR PUBS LOOKING TO OFFER A SMOOTH, DEEP AND DISTINCTIVE STOUT THAT CUSTOMERS WILL RETURN FOR AGAIN AND AGAIN. Dark and versatile, per fect with hear ty food, desser t or simply enjoying in the pub. Whether poured as Belhaven Black or house stout, it has an iconic taste and stunning presentation.

IT IS THE NUMBER 3 STOUT IN GB*

FREE KEG AND POS KIT ON INSTALL

STYLE: SMOOTH STOUT ABV: 4.2% COLOUR: BLACK/DARK EBONY TASTE: ROASTED MALT, CHOCOLATE Brewed using a blend of roasted barley, black and chocolate malt. A deliciously smooth velvet stout, with a hint of sweet chocolate and a rich dark finish, without bitterness. *CGA OPM Data to 24/01/2026. Terms and Conditions: Promotion available for new keg installs during September and October, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items. 24

Making New

HISTORY

JACK PALMER, WHO HAS BEEN IN HIS ROLE AT GREENE KING SINCE 2022, HOLDS MASTER BREWER STATUS AND HIS PREVIOUS JOBS INCLUDE WORKING AT GUINNESS IN DUBLIN. WITH CASK ALE WEEK ON THE HORIZON, HE WAS QUICK TO UNDERLINE WHY HE FEELS THIS NATIONWIDE CELEBRATION IS SO IMPORTANT. “Cask ale is what makes British brewing special, I think when you get cask at its best you can’t beat it, it’s brilliant. I do think it should be celebrated more, I’m actually waiting for the trend to go full circle, because cask is the purest form of beer. It’s coming straight out of the tank into the cask whilst it is still fermenting and then you’re drinking it. It’s what makes British pubs unique.” With such a loyal customer base the responsibility of maintaining the quality of old favourites such as IPA and Abbot Ale is huge. But it is one that Jack thrives on. “There is a recipe book – and when you first join it does take you a little bit of time to understand how each beer is made. IPA is pretty much unchanged from 100 years ago. Abbot Ale is 75 years old now and that will have changed very little too. It reached the final of Great British Beers last year, which was great recognition for the work that we’re doing.”

expect, our calendar focuses on the time of year in which the beer will be consumed. The seasonals give us a chance to try different things as well. We’ve experimented with stouts and fruit flavoured beers and that’s key for the cask offering moving forwards.” It is a job Jack is clearly passionate about - with Greene King’s portfolio providing him with the perfect balance of old and new. “I love being in the brewery with all the nice smells and the smart kit that we have. The lovely thing about Greene King is that we combine the heritage of our traditional cask ales with our new product development work too and the development of new premium beers like Level Head and Pilfer has been really exciting.” “I never forget that it’s our heritage that makes us unique, but we’re aiming to make history with our new beers too now.”

In addition to the curation of those classic beers, the firm’s Head of Brewing is overseeing an exciting range of new cask flavours too.

Another important aspect for the brewing team is ensuring that when the beer leaves the brewery it arrives at the venue in the best possible state.

“Our seasonal cask offering has really developed and as you might

“From the grains coming in the door to leaving to go the venue, we test the

ISSUE NO.24

SEP- OCT 2026

beer up to 200 times. And we taste every cask batch before it leaves us to ensure the end customer is getting exactly what we expect.” Jack is also in regular contact with the marketing team to discuss the industry’s latest trends, including the growth in Gluten Free and low and no options. “Our Gluten Free bottled products are proving very popular and this is something we are certainly looking to expand upon. In terms of alcohol free, the market is going from strength-to-strength and there have been huge improvements in taste in these over the last few years. The technology is advancing all the time and we’re constantly looking at it.” With exciting developments in place Jack has every reason to be optimistic about Greene King’s brewing future. “Whenever I go into a venue with our beers on, and I see people in there drinking them, it makes me incredibly proud. And with our new brewery opening in 2028 we are set for another exciting chapter, one that secures the future of brewing in Bury St Edmunds.”

Greene King Brewery HEAD BREWER J AC K PA L M E R

L O C AT I O N BURY ST EDMUNDS

From the grains coming in the door to it leaving to go the venue, we test the beer up to 200 times 26

GREAT VALUE SE A SONAL BEERS

BRIGHT SIDE PALE ALE

S T EDMUNDS GOLDEN BEER

H AUNTED HIGHL ANDER RUBY RYE ALE

4.0% A BV

4.2% A BV

3.4% A BV

AVAIL ABLE

UNTIL SEPTEMBER

SEPT & OCT

OCTOBER

9G FIRKIN PRICE

£89.98

£79.98

4.5G PIN PRICE

£49.99

£44.99

ALTERNATIVE CLIP AVAILABLE

ST EDMUNDS & HARVEST GLOW

Two designs, one great beer ISSUE NO.24

SEP- OCT 2026

POS KIT AVAIL ABLE K ING OF THE CA S TLE PALE ALE 4.3% A BV

AVAIL ABLE

SEPT & OCT 9G FIRKIN PRICE

£89.98 4.5G PIN PRICE

£49.99

n b e t we e n A collaboratio ustell Brewer y. and St A g in K e n e e brewed r G is le a le a p d r a This hop forw of the finest Anglian using a blend alts, resulting in a m and Cornish ced, easy-drinking n perfectly bala ale ale. p

Speak to your Sales Development Manager for more information Pricing shown above is fixed for the full availability of these seasonal cask ales in 2026, and supersedes any higher pricing already agreed with your Sales Development Manager.

VENUE An iconic

with a warm welcome For the last nine years Davina Sasha has been in her role at the Royal Albert Hall, a world-renowned venue with 5,500 seats available for each of the 400 plus shows that it hosts. However, the considerable challenge of over two million customers passing through their doors each and every year is one that the Hall’s Head of Partnership and Hospitality clearly thrives on: “The focus for our department is our customer’s experience from the moment they arrive at the building before they go into the main auditorium. We have done a huge amount of work over the last five years to make our bars and restaurants more of a destination and to give them specific identities in their own right.” And part of that exercise has seen Greene King work in partnership with the iconic venue to rebrand two of its busiest bars. “We’ve been working with Greene King since 2010, which is a really long time and our deal was renewed at the beginning of this year for another three years. The great thing about the relationship is

With insights revealing that most people who attend a show at this historic venue purchase at least one beverage - from a soft drink to a glass of champagne – this provision is a vital aspect for Davina and her “Through our relationship with team to get right. Greene King we have also been “Our customers appreciate the provenance of products like introduced to Estrella Galicia, these as opposed to something a great family-run brand with more generic. It is our aim that a real interest in the arts and their first drink should be culture. Plus, they have an a positive experience at the excellent gluten free option, beginning of what we hope and their 0,0 product is one of will be a really fantastic night.” the best around. We’re seeing huge growth in these “The Hall is a really joyous place. categories. It’s very important We are a celebration venue with to us that we have something on people often spending their offer for everybody regardless birthdays or anniversaries with of their dietary requirements us, and it is exceptionally special because our ethos here is that they trust us to spend that always one of inclusion.” moment in time with us.” that it is always evolving we’re always looking how we can expand on the storytelling behind their brands – and the new Level Head bar is a great example of that.”

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The Royal Albert Hall H E A D O F PA RT N E R S H I P & H O S P I TA L I T Y DAV I N A

L O C AT I O N SOUTH KEN SINGTON , LONDON

G R E E N E K I N G N AT I O N A L ACCOUNT MANAGER FOR S TA D I A & V E N U E S PAU L

ISSUE NO.24

SEP- OCT 2026

“The focus for our department is our customer’s experience, right from the moment they arrive at the building.” By her own admission the Royal Albert Hall is a unique operation that requires careful consideration. “Our Account Manager Paul is our main point of contact, and we have him on speed dial! Paul has taken the time to understand how we work operationally, and we have spent time over at Bury St Edmunds too. The highlight of our relationship is that we have both invested time in understanding each other’s businesses.” “We’re a very ambitious organisation and we are always mindful about who we partner with. As time has gone on, we have really examined why we want to partner with different companies. It’s about a lot more than a transactional relationship for us, and in the case of Greene King it is clear that we share common societal goals.” The ability to adapt has also been one of the main selling

points for Davina and her team and she provides a perfect example when Greene King’s flexible attitude helped to improve the customer experience. “Last year we brought Sumo back to the UK for the first time in 35 years. It wasn’t just about the sport though, we wanted to provide people with an experience of Japanese culture, and we wanted to reflect that in our food and drink offer too. We don’t usually stock Asahi, but Greene King understood why for that week alone that we wanted to, and in supplying it they contributed towards a much more immersive experience.” The Hall which first opened its doors over 150 years ago is undoubtedly one of the world’s most iconic concert halls providing a diverse array of performances. It’s a fact which makes Davina and her team all the more determined to protect this jewel in the nation’s crown for future generations. “The most rewarding thing about my job is seeing people’s

excitement and anticipation before they go into the main auditorium to witness something special. It’s clear that all the artists love it too, because there is a big arena feel in an intimate space, so they get that connection with the audience. “As a Grade 1 listed building every tour has to be modified ever so slightly in order for it to work here, so it becomes a bit more personal to our space. I feel I can honestly say that what happens here doesn’t get repeated anywhere else.” Paul has worked with the Royal Albert Hall team for over a decade now and he is proud to work alongside this prestigious customer: “Working with a venue that holds over 400 shows a year means you’ve got to be able to adapt and always be on the front foot. There is a real trust and understanding in the partnership which allows both brands to complement each other. It’s a long-term relationship that continues to go from strength-to-strength.”

Deal 9

BUY ANY 4 CASES FROM THE RANGE AND RECEIVE 1 CASE FREE

Range includes: Strawberry-Lime, Wild Berries, Peach-Raspberry, Mango-Raspberry and Passionfruit. Contact your local representative for more details. Promotion valid 27th August to 28th October 2026.

165000-1 REK GKPP Aug_Oct Brochure Ad 210x297mm (P).indd 1

26/06/2026 11:42

ISSUE NO.24

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G ET 1 X 7 0CL TH R E E SI X T Y V OD K A A ND 6 TIA M ARI A C OU P E S F OR F R EE * W HE N YO U BUY 2 X 7 0C L T I A MARIA C OL D BR EW C O FFEE LIQ UEUR

Deal 10

PERFECT ESPRESSO MARTINI 25 M L T H R E E S I X T Y VO DKA 25 M L T I A M A R I A 5 0M L E S P E S S O DA S H O F S U G A R S YR UP

T & C S A P P LY. W H I L S T S TO C K L A S T S . M A X R E D E M P T I O N S 5 P E R C U S TO M E R . 34

EVERYTHING YOU NEED

all in one place!

Our Online Platform puts the tools, information and opportunities you need right at your fingertips.

unning a successful venue takes time, focus and a constant eye on the details. From managing stock and controlling costs to keeping customers happy and staying on top of administration, there’s always something demanding your attention. That’s why Greene King & Belhaven Free Trade Online Platform has been designed to make life easier. Bringing together ordering, savings, support and business tools in one convenient platform, it gives you everything you need to keep your operation running smoothly, whenever and wherever it suits you.

FLE XIBILITY THAT FITS AROUND YOU In hospitality, plans can change quickly. A busy weekend, an unexpected event or a sudden increase in demand can all mean you need a little extra flexibility. That’s why selected Tuesday deliveries benefit from later ordering cut-off times, giving you more time to finalise your requirements and respond to changing circumstances. For more information around later cut off times, please reach out to your Sales Development Manager

ISSUE NO.24

SEP- OCT 2026

ORDER WITH CONFIDENCE With access to a huge range of drinks, essentials and trusted brands, finding what you need has never been easier. Browse products at a time that works for you, build orders quickly and discover new opportunities across your range without having to pick up the phone.

ONLINE PLATFORM; SUPPORT WHEN YOU NEED IT Running a venue comes with enough challenges, so getting support should be simple. The Support Hub provides quick access to helpful training, tools and assets whenever you need assistance. Whether you’re looking for answers to common questions or practical help with your account, support is always within easy reach.

Even better, you can see your prices instantly as you shop, helping you make informed purchasing decisions every time. No surprises, no uncertainty, just clear visibility that helps you stay in control of costs and margins.

Need to keep track of your paperwork? Online Platform also gives you instant access to invoices and statements, making it easier to stay organised and manage administration efficiently.

COMING SOON: PUBTUBE Introducing PubTube, a hub of video content featuring practical guidance and industry insights to help operators get even more from their business.

MORE WAYS TO SAVE Our Online Platform isn’t just about convenience, it’s packed with opportunities to help you unlock extra value. The Value Hub Savings area brings together a range of offers and promotions designed to help you reduce costs and make your budget go further. Whether you’re looking for everyday savings or seasonal opportunities, it’s a great place to discover additional value. You’ll also find exclusive online-only promotions available through the platform, giving you access to deals that aren’t available elsewhere. Combined with

all the fantastic offers featured in Value for Venues magazine, there are more opportunities than ever to make every order work harder. Looking for even bigger bargains? The Clearance section is packed with fantastic savings on selected products while stocks last. It’s the ideal place to uncover great-value deals and maximise your purchasing power.

Online Platform goes beyond products and promotions. The platform also connects you with a range of additional services designed to help support and grow your business.

And don’t forget the Coca-Cola Cashback Club, where eligible purchases can earn account credit, helping you unlock additional rewards and generate extra value from products you’re already buying.

VISIT NOW

greenekingorders.co.uk 36

DEEP FLAVOURS, PREMIUM POURS Deal 11

Buy 4 bottles from our range and get x 1 Woodford Reserve 70cl FREE PLEASE DRINK RESPONSIBLY. BROWN-FORMAN BEVERAGES, LOUISVILLE KY. ©2026 BROWN-FORMAN BEVERAGES. ALL RIGHTS RESERVED. Source: CGA by NIQ; Volume and Value Sales; MAT 29.11.25

valueforvenues.co.uk

SUPPLY SUPPORT SUCCESS I S S U E N O . 2 4

SEP- OCT 2026

INNOVATIVE HOME TECHNOLOGY

LIFESTYLE & LEISURE

w w w. d e l l o n d a . c o . u k

Exclusive Greene King offer

SAVE 15%

Step 1: Simply call 01284 757575 or email support@dellonda.co.uk to register for the discount and obtain the discount code. Step 2: Place your order on www.dellonda.co.uk and enter your discount code at the checkout.

Enhance your space with Dellonda

Upgrade your venue with durable, stylish products designed for hospitality. From high performance patio heaters and versatile parasols, to comfortable garden furniture, reliable back bar fridges and stylish kitchen appliances. Dellonda helps you create inviting spaces where your customers can relax, dine, and linger longer.

Designed for British weather and daily commercial use, our products combine durable construction and an appealing aesthetic to help maximise covers, boost revenue, and keep customers coming back all-year-round.

Deal 12

Buy 2 x 70cl bottles of THE FAMOUS GROUSE and receive 12 x Tokyo style highball glasses free*

*Whilst stocks last Savour The Famous Grouse Responsibly.

CLASSIC NEGRONI RECIPE

NO NEGRONI WITHOUT CAMPARI

Deal 13

INGREDIENTS 25ml CAMPARI 25ml GIN 25ml SWEET VERMOUTH ORANGE SLICE ICE CUBES METHOD Fill a rocks glass with ice, pour in the ingredients, stir gently. Add more ice & garnish with a slice of orange.

ENJOY RESPONSIBLY

*18+ ONLY, WHILE STOCKS LAST, MAX OF 2 DEALS PER CUSTOMER PER WEEK

ISSUE NO.24

SEP- OCT 2026

Deal 14

BUY 2 X 70CL BOTTLES OF MONKEY SHOULDER AND RECEIVE A BAR KIT FREE* KIT CONTENTS

2X 1X

30X

KIT CONTAINS: 6 X GLASSES 2 X BAR RUNNERS 1 X ORANGE PEELER 30 X MENU CLIPS

THE APPROACHABILITY OF BOURBON WITH THE QUALITY OF A SPEYSIDE SINGLE MALT. *WHILST STOCKS LAST. PLEASE DRINK RESPONSIBLY.

Deal 15

PICK ANY 4 CASES OF BOTTLES & GET A CASE OF

BLOOD ORANGE PLUS A POS KIT FREE! N O. 1

Zero apple cider in the On Trade

N O. 1

Cloudy apple cider

N O. 1

On Trade NPD launch of the year

BEST

NPD launch in 2024

T&Cs: Buy 4 cases of 6 x 500ml bottles of Thatchers Cider and receive 1 case of 6 x 500ml Thatchers Blood Orange free of charge. Plus receive a free POS kit which includes 12 x pint glasses and 2 bar runners. Thatchers Ciders included in this promotion are 500ml Bottles of Zero, Haze, Blood Orange & Apple & Blackcurrant. CGA OPMS P13 27.12.25 12 week volume data Kam media cider research Apr 25 CGA NIQ OPMS P13 volume 2025

I N S TA L L A N D G E T A FREE KEG AND £200 POS SUPPORT

Deal 16

P R O B A B LY T H E B E S T B E E R I N TH E WORLD *Promotion valid for duration of brochure promotional period. One deal per customer. Deal subject to change. Whilst stocks I S S Ulast. E NO.24

SEP- OCT 2026

Install Birra Moretti L’Autentica

Deal 17

2 free kegs and a premium installation kit

UK’s #1 On Trade lager brand* Speak to your account manager to arrange an install Must replace a competitor brand on the bar or be installed on a spare line.

*Source: CGA BY NIQ, OPM GB, Value Sales, MAT P04 16/05/2026. Birra Moretti L’Autentica is brewed in the UK. Birra Moretti L’Autentica contains 4.6% ABV.

Deal 18

AUTUMN Pour more this

s customers transition from Summer spritzes to cosy catch-ups and live sport, now’s the perfect time to refresh your beer and cider offer. From exciting new launches to trusted best-sellers and low and no options, these standout brands will help keep your venue stocked for every taste.

ISSUE NO.24

SEP- OCT 2026

PERONI NASTRO AZZURRO Bring authentic Italian style to your bottled beer range with Peroni Nastro Azzurro. Alongside the classic lager, Peroni Gluten Free ensures more customers can enjoy the same crisp, refreshing taste, while Peroni Nastro Azzurro 0.0% offers a premium alcohol-free alternative without compromising on quality. A strong bottled range helps cater for every occasion and every customer. Exclusive deal on page 57!

THATCHERS Whatever your customers are looking for, Thatchers has a cider to suit the occasion. From the naturally cloudy refreshment of Thatchers Haze to the crisp 0.3% Low Alcohol, alongside the vibrant fruit flavours of Blood Orange and Blackcurrant, there’s something to appeal to every taste. Stocking a broad range gives customers more choice while tapping into the continued demand for premium fruit and lower-alcohol ciders. Your standout offer awaits on page 41.

BIRRA MORETTI A firm favourite, Birra Moretti continues to deliver premium appeal with its balanced blend of malted barley, subtle citrus notes and gentle hop bitterness. Served ice cold, it’s the perfect pint for everything from casual lunches to evening dining, making it a versatile addition that pairs effortlessly with a wide range of dishes. Unlock your offer on page 43.

Pilfer

NEW to the bar, Pilfer peach lager brings a refreshing twist to your draught line-up. Bursting with juicy peach flavour and a crisp, easydrinking finish, it’s an eye-catching choice for customers looking to try something different. Ideal for those seeking a fruit-based lager, it’s a great way to add variety and drive incremental sales. Find your install deal on page 17.

Deal 19

ISSUE NO.24

SEP- OCT 2026

FREE STOCK BUNDLE INCLUDES 4X BAG iN BOX 1X PEPSI GLASSWARE CASE 1X ICE BUCKET 2X BAR RUNNERS 1X T-SHiRT pACK

Deal 20

SPEAK TO YOUR ACCOUNT MANAGER TODAY!

FREE £1,100 STOCK BUNDLE WHEN YOU INSTALL PEPSI DISPENSE

PEPSI MAX IS THE NUMBER 1 SUGAR FREE COLA ON DISPENSE

PLEASE CONTACT YOUR BRITVIC REPRESENTATIVE OR SCAN THE QR CODE TO REGISTER YOUR INTEREST T&Cs: Free stock bundle includes 4 x BIBs, 1 x Case of Glassware, 1 x Ice Bucket, 2 x Bar Runners, 1 x T-Shirt Pack. 1 Based on retail value of 4 free BIBs (92.38 serves x 4 BIB = 369.52 serves at average retail sale price of £2.71. Prices always at the discretion of the customer) plus Welcome Bar bundle (value of over £60). Subject to availability and while stocks last. Max 1 of each stock bundle per outlet. Subject to customer having a PEPSI Max Dispense unit contract and installed. 4x FREE BIBs and POS items will be delivered prior to installation. 2 CGA by NielsenIQ, Licensed database, Value & Volume sales (L), Sugar Free Draught Colas Britvic defined, MAT TY 06.09.25. For further information, please contact Carlsberg Britvic at pressoffice@carlsbergbritvic.co.uk. Please refer to your dispense contract for full Terms and Details. Promoter: Carlsberg Britvic, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ.

BRIT30079 Pepsi Advertorial 185x264mm_DJB_AW4.indd 1

27/01/2026 13:15

BAR Raise the

this Autumn

As the seasons change, customers are looking for richer flavours, premium serves and new experiences at the bar.

ISSUE NO.24

SEP- OCT 2026

MONKEY SHOULDER

BUMBU RUM

A modern blended malt Scotch whisky that’s as versatile as it is approachable, Monkey Shoulder combines smooth vanilla, honey and spiced oak flavours with a mellow finish. Perfect for enjoying neat, over ice or in contemporary whisky cocktails such as an Old Fashioned or Whisky Sour. Don’t miss your exclusive offer on page 41.

Rich, smooth and full of Caribbean character, Bumbu Original is crafted using premium sugarcane and a blend of natural spices. Notes of vanilla, caramel and toasted oak make it ideal served over ice or in indulgent rum cocktails. Discover a premium offer on page 43.

CAMPARI The unmistakable Italian aperitif continues to be a must-stock for autumn entertaining. With its distinctive bittersweet flavour and vibrant red colour, Campari is the essential ingredient in classics such as the Negroni and Americano, while also serving beautifully with tonic or soda for a lighter aperitif. Turn to page 40 for our special offer.

DID YOU KNOW... The Engine Gin design is inspired by Italian motorsport culture, and the brand even uses recycled-style aluminium packaging to reinforce the industrial aesthetic.

DID YOU KNOW...

New!

ENGINE GIN

For many decades, that vivid red came from carmine, a natural dye made from crushed cochineal insects. In 2006, the company switched to artificial colouring.

Bring something truly distinctive to your back bar with our latest Gin offering Engine Gin. Crafted in Italy and presented in its iconic oil-can-inspired packaging, this organic London Dry Gin delivers bright citrus notes balanced with floral sage and liquorice root. Eye-catching, premium and packed with personality, it’s a great talking point for customers looking to discover something new. Find your unmissable deal on page 7.

Deal 21

SAVE

£2.50 SCHWEPPES CHERRY PEPPER, TROPICAL SODA, PINK GRAPEFRUIT SODA & PINK SODA 200ML NRGB

NEW

Deal 22

Deal 23

24 x 330ml Coca-Cola Zero Sugar NRGB

24 x 330ml cases of Fanta Orange NRGB or Sprite Zero Sugar NRGB

Save £3.00

My CCEP m y. c c e p . c o m

ISSUE NO.24

SEP- OCT 2026

SCAN ME

m y. c c e p . c o m

SCAN ME

My CCEP

Save £2.00

Put monster in the mix.

Deal 24

unleash your pub & bar sales with the Uk’s fastest growing energy brand.1

54%

say they like to drink energy drinks in pubs and bars.2

46% mango loco no1 flavoured energy sku in gb

pipeline punch no2 flavoured energy sku in gb

of pub and bar customers enjoy their energy drink as a soft drink, 41% love it as a mixer in a cocktail or a mocktail.3

68%

of those drinkers want

SPICED TOTALLY LOCO

PORNSTAR PUNCH

Spirit : 50ml Spiced Rum Mixer : 125ml Monster Mango Loco Garnish : Lime Wedge Ice : Cubed

Spirit : 50ml Gin Mixer : 125ml Monster Pipeline Punch Garnish : Lemon Wedge Ice : Cubed

Monster available in their local pubs and bars.4

Buy a case of Mango Loco & get a free case of Pipeline Punch & a free Halloween Mango Loco POS kit. ©2026 Monster Energy Company. All rights reserved. MONSTER ENERGY®, ®, MONSTER ENERGY ULTRA® are all registered trademarks of Monster Energy Company. Sources: 1. Nielsen IQ, Total GB Market, Energy £ Value Sales % chg. YoY, MAT 16.05.26. 2. One Pulse Survey, Q: Do you drink Energy Drinks in Pubs and Bars? 501 GB respondents June 2026. 3. One Pulse Survey, Q: If you were going to have an Energy Drink at a Oub/Bar, how would you drink it? 270 GB respondents June 2026. 4. One Pulse Survey, Q: Would you like to see more Monster Energy drinks available in Pubs & Bars? 270 GB respondents June 2026. 50

FENTIMANS Crafted using traditional botanical brewing methods, Fentimans brings premium quality and distinctive flavour to every serve. From the zesty Victorian Lemonade and fiery Ginger Beer to the delicate Rose Lemonade, refreshing Sparkling Elderflower and fruity Raspberry Lemonade, the range is perfect served on its own or as a premium mixer, helping to elevate your soft drinks offering.

MONSTER ENERGY Keep customers fuelled with two of Monster’s most popular flavours. Mango Loco combines tropical mango with exotic fruit flavours for a vibrant, refreshing energy boost, while Pipeline Punch blends passion fruit, orange and guava for a smooth, fruity finish. Ideal for younger adult customers looking for bold flavours and a trusted energy brand. See page 51 for your limited-time only deal.

ISSUE NO.24

SEP- OCT 2026

More than just a

SOFT OPTION

SOFT DRINKS CONTINUE TO PLAY A BIGGER ROLE BEHIND THE BAR, WITH CUSTOMERS INCREASINGLY LOOKING FOR PREMIUM FLAVOURS, SOPHISTICATED SERVES AND QUALITY ALCOHOLFREE CHOICES, BUT WITHOUT COMPROMISING ON TASTE.

SCHWEPPES SODAS Add a splash of creativity to your drinks menu with the latest Schweppes Soda range. Featuring Pink Grapefruit Soda, Tropical Soda, Pink Soda and Cherry Pepper Soda, these vibrant flavours are ideal as sophisticated soft drinks or as premium mixers for cocktails and spritz-style serves. Discover our great value offer on page 50!

Deal 25

SPIRITS

BLOOD MOON 50ML BACARDÍ CARTA BLANCA RUM 15ML BLOOD ORANGE SYRUP OR 50ML BLOOD ORANGE JUICE 15ML LIME JUICE TOP WITH GINGER BEER

BUYÍ &AGNETYSP3ICED

SHAKE & STRAIN OVER ICE IN A HIGHBALL GLASS.

* BACARD ** PLUS A POS KIT

GARNISH WITH A SLICE OF BLOOD ORANGE & A CHERRY.

FREE

*Bacardi Carta Blanca 70cl & 1.5L, Bacardi Spiced, Bacardi Carta Negra, Bacardi Coconut & Bacardi Caribbean Spiced 70cl. **Kit includes 15 Tent Cards, 5 Posters, 4 Bar Runners and 50 Coasters. Whilst Stock lasts.

Deal 26

Get in the mix. Buy 1 case of 330ml Coca-Cola Zero Sugar glass bottles, get 1 bottle of 700ml MONIN Morello Cherry syrup FREE + POS Kit

ISSUE NO.24

SEP- OCT 2026

NEW 1.5L FOR OPTICS

STOCK UP ON THREE SIXTY VODKA

DIAMOND FILTRATED VODKA

GERMANY’S #1 PREMIUM VODKA AND ONE OF EUROPE’S FASTEST GROWING BRANDS*

*Source: Nielsen Vodka Report KW 52 vs. PY (LEH + DM + C&C) 54

SERVE ION'S THE NAT CKTAIL. C E IT O FAVOUR RE OFFICIALLY A S E Z * SPRIT

#1 IN G

GET 6 FREE ISOLABELLA LIMONCELLO SPRITZ GLASSES

WHEN YOU BUY 1 X 70CL ISOLABELLA LIMONCELLO AND 1 X 75CL MIONETTO PROSECCO

Deal 27

MASTER THE LIMONCELLO SPRITZ

SCAN HERE

*CGA mixed drinks report Q4 2025 T&Cs apply. Whilst stock lasts. Max redemptions 5 per customer.

ISSUE NO.24

SEP- OCT 2026

DRINKS PORTFOLIO

NE W EDITION

out now...

BUY ANY 3 CASES OF ASAHI SUPER DRY OR PERONI NASTRO AZZURRO AND GET £15 OFF

T&Cs: Must buy 3 x 24x330ml cases, from the Asahi UK portfolio, at the same time/in one order to receive £15 off – max two deals per customer. Available September – October 2026.

Deal 28

BOTTEGA SPARKLING 0% SINGLE SERVE Give customers a sophisticated alcoholfree alternative with Bottega Sparkling 0% Single Serve. Light, crisp and elegantly presented, it’s perfect for designated drivers and mindful drinkers, offering all the theatre of sparkling wine in a convenient single-serve format.

Did you know? Most wine grapes in the Northern Hemisphere are harvested in autumn, typically between August and October. This period, known as the vintage, is one of the busiest and most important times in winemaking because the timing of the harvest has a major impact on the wine’s flavour, acidity, and sugar levels.

ISSUE NO.24

SEP- OCT 2026

LA HUIDA ALBARIÑO

SATELLITE PINOT NOIR

Fresh, vibrant and aromatic, La Huida Albariño offers bright citrus, peach and tropical fruit flavours balanced by refreshing acidity. A fantastic pairing for seafood, fish and lighter autumn dishes, it’s an ideal option for customers looking to explore premium Spanish wines.

Elegant and approachable, Satellite Pinot Noir is packed with juicy red berry flavours, subtle spice and soft tannins. Its smooth, balanced style makes it a versatile choice, pairing beautifully with roasted meats, charcuterie and seasonal dishes, while offering customers an accessible premium red.

Discover your next best seller AS AUTUMN ARRIVES, CUSTOMERS ARE LOOKING TO SAVOUR QUALITY WINES THAT COMPLEMENT SEASONAL MENUS, CELEBRATIONS AND RELAXED EVENINGS OUT. EXPLORE OUR RANGE - FROM ELEGANT SPARKLING WINES TO VIBRANT WHITES, REFRESHING ROSÉS AND SMOOTH REDS.

BIJOU TERRE DE PROVIDENCE ROSÉ

CHAPEL DOWN BRUT Celebrate every occasion with England’s leading sparkling wine producer. Chapel Down Brut combines crisp apple and citrus notes with fine bubbles and a refreshing finish, making it a superb choice for special occasions or as a high-quality aperitif.

Proving that rosé isn’t just for summer, Bijou Terre de Providence Rosé delivers delicate strawberry and raspberry notes with a crisp, refreshing finish.

Our ﬂagship beer. An easy drinking, fresh, sessionable IPA. A satisfying toffee / caramel note with a clean, dry ﬁnish.

Contact your Greene King Sales Development Manager for more information Or contact Customer Sales on 0345 600 1799 Remember you can order online at www.greenekingorders.co.uk ISSUE NO.24

SEP- OCT 2026