JULY/AUG Promotions
BEERS, LAGERS & CIDERS
Deal 3 Rekorderlig 4+1 Deal p12
Buy four cases of Rekorderlig and get one free.
Deal 5 Greene King Packaged 3-for-1 Deal p14
Buy three cases of Greene King bottles or cans and get one case free.
Deal 6 Greene King Craft Install Deal p18
Two free kegs, plus POS on install.
Deal 7 Buy 3 save £15 on Peroni and Asahi bottled beer p22
Buy three cases of Asahi Super Dry, Peroni 330ml, Peroni GF and Peroni 0.0 330ml and get £15 off.
Deal 12 Pilfer Install Deal p26
Buy one, get one free keg, plus install kit.
Deal 13 Belter Install Deal p36
Free keg, plus POS on install.
Deal 14 Old Session Hen Scratchcard Kit p37
Free T-Shirt Scratchcard Kit when you buy 1 x Firkin of Old Session Hen.
Deal 18 Thatchers 4+1 Deal p44
Buy four cases of Thatchers packaged ciders and get a case of Blood Orange free.
Deal 22 Save £5 on Westons 20L BIB + POS Deal p45
Save £5 per Westons 20L Bag in Box and receive free POS kit.
Deal 23 Save £3 on Westons 10L BIB + POS Deal p45
Save £3 per Westons 10L Bag in Box and receive free POS kit.
Deal 24 1664 Biere Install Deal p48
Install 1664 Biere and get a 50ltr keg and £200 POS kit free.
Deal 25 Poretti Install Deal p49
Install Poretti and get a 50ltr keg and POS kit free.
Deal 26 Estrella Galicia Install Deal p53
Install Estrella Galicia and get a 50ltr keg and POS kit free.
Deal 44 Heineken 5+1 Deal p71
Buy any five cases of Heineken packaged beers and get a case of Heineken 5% free.
WINES
Deal 37 I Heart 11+1 Deal p64
Buy 11x75cl bottles from the I HEART range and get one free.
Deal 38 Follador 11+1 Deal p64
Buy 11x75cl bottles of Follador Prosecco and get one free.
Deal 39 Castillo 5+1 Deal p65
Buy 5x75cl Castillo bottles and get one free.
SPIRITS
Deal 1 Casamigos POS deal p6
Buy 2x Casamigos and get a POS kit free.
Deal 2 Diageo POS Deal p7
Buy any three spirits across the Diageo range (Baileys, Smirnoff Miami Peach, Smirnoff Red, Gordon’s London Dry, Gordon’s Pink, Captain Morgan OSG) and receive a POS kit free.
Deal 4 Ian Macleod Competition Deal p13
Ian Macleod Competition Deal - one entry per bottle of Edinburgh Gin and liqueurs bought.
Deal 9 Whitley Neill 4+1 Deal p23
Buy 4x Whitley Neill Gin or Dead Man’s Fingers and get a bottle of Distillers Cut free.
Deal 11 Hendricks POS Deal p24
Buy 2 x Hendrick’s (one must be Another Hendrick’s) and get a POS kit free.
Deal 15 Disaronno 2+1 Deal p40
Buy 1x70cl Disaronno & 1x70cl Three Sixty Vodka and get 1x case Cherry Pepper Schweppes free.
Deal 16 Save £3 on SERVED cocktails p41
Save £3 on SERVED 250ml cocktails.
Deal 19 Save £3 on Hooch p44
Save £3 per case of Hooch 440ml cans.
Deal 20 Jack Daniel’s Tennessee Blackberry POS Deal p45
Buy 1x70cl Jack Daniel’s Tennessee Blackberry and get a POS kit free.
Deal 21 Jack Daniel’s POS Deal p45
Buy 2x70cl Jack Daniel’s and get a POS kit free.
Deal 27 Tia Maria 2+1 Deal p54
Buy 2x70cl Tia Maria and get 1x70cl Tia Maria free.
Deal 28 Limoncello 2+1 Deal p55
Buy 2x Isolabella Limoncello and get 1x75cl Mionetto Prosecco free.
Deal 29 Bacardi and Fever-Tree 2+1 Deal p58
Buy two bottles of Bacardi Carta Blanca and get a bottle of Fever-Tree Mojito Mixer free.
Deal 30 Altos and Fever-Tree 2+1 Deal p59
Buy two bottles of Altos Tequila and get a bottle of Fever-Tree Margarita Mixer free.
Deal 31 Absolut and Fever-Tree 2+1 Deal p59
Buy two bottles of Absolut and get a bottle of Fever-Tree Passionfruit Martini mixer free.
Deal 40 Sarti POS Deal p65
Buy 3x70cl Sarti and get POS kit free.
SOFT DRINKS
Deal 8 Red Bull 2+1 and POS Deal p23
Buy two cases of Red Bull Original and get one case of White Peach and POS free.
Deal 10 Save £1 on all Coke and Schweppes Mixers p24
Save £1 per case on all Coke and Schweppes 200ml or 150ml mixers.
Deal 17 Save £2.50 on Schweppes Soda p41
Save £2.50 on Schweppes Cherry Pepper, Pink Grapefruit, Tropical Soda & Pink Soda 200ml NRGB.
Deal 32 Belvoir 2+1 Deal p62
Buy two cases from the Belvoir 12x275ml range and get one case free.
Deal 33 J20 4+1 Deal p62
Buy any four cases of J2O and receive J2O Orange and Passionfruit free.
Deal 34 Save £3 on Oasis p63
Save £3 per case of Oasis 330ml Sleek Cans.
Deal 35 Save £2 on Innocent Juicy Water p63
Save £2 per case of Innocent Juicy Water.
Deal 36 Save £2 on Fever-Tree p63
Save £2 per case of Fever-Tree Sparkling Soft Drinks.
Deal 41 Coca-Cola Cashback Club p69
Double points incentive for new sign ups.
Deal 42 Frobisher + Fusions 4+1 Deal p70
Buy any four Frobisher or Fusions and get one case free.
Deal 43 Save £1 on Orangina p70
Save £1 per case of Orangina 12x250ml.
Deal 45 Save £1 on Lucozade Sport p71
Save £1 per case of Lucozade Sport 12x500ml (Orange/ Raspberry/Blue Force/Ice Kick).
For all orders please contact 0345 600
FULL KEG RANGE
THE BEST OF ENGLISH AND SCOTTISH CLASSICS PLUS MODERN CRAFT BEER
FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS
STOCK UP ON THE SPIRIT OF SUMMER
BUY 2 X CASAMIGOS 70CL, AND RECEIVE A POS KIT *
Scan for instant access to digital CASAMIGOS Marketing & Cocktail support
*CONTAINING 1 × CASAMIGOS CENTRAL SUMMER
POS MENU CLIPS (PK10) 1 × CASAMIGOS CENTRAL SUMMER POS MENU INSERTS (PK20) 3 × CASAMIGOS
CENTRAL SUMMER POS BAR RUNNERS. PRODUCT’S INCLUDED IN DEAL: CASAMIGOS 70CL.
Scan here to sign up with DIAGEO One
PLEASE DRINK RESPONSIBLY
Spirit Sales STIR UP
JULY/AUG 2026
WELCOME
50 to the latest edition of our Value For Venues Greene King and Belhaven Free Trade Services magazine.
As we move into July and August, the summer trading season is well underway, bringing plenty of opportunities to make the most of longer days, warmer weather and customers looking to enjoy time out with friends and family.
TOP PICK!
Capture your spritz moment PAGE 56
With the World Cup now in full swing and the final taking place in mid-July, there is a great opportunity to drive footfall, encourage group bookings and keep customers in venue for longer. Alongside summer events, staycations, beer gardens and the August Bank Holiday, we have a number of drinks deals and promotions available to help you add value, liven up your summer menus and give customers every reason to visit again.
Our Credit Management team is also here to support you with flexible financial solutions built around your business plans and projected sales. From quick cash injections to larger investment support, we can help customers explore funding options for refurbishments, upgrades, expansions or acquisitions, with tailored packages designed around the needs of the trade. Take a look at page 34 for more information on how we can support your business. Everyone at Greene King and Belhaven looks forward to working with you and supporting a busy, successful July and August ahead.
REUBEN MCCOY
CREDIT MANAGEMENT LEAD, GREENE KING FREE TRADE
Greene King Free Trade Event
Thank you for joining us
The first ever Greene King Free Trade Event took place on 29th April 2026 at Carrow Road, Norwich, bringing together more than 250 customers and 30 exhibitors for a day of sampling, discovery and connection.
The event was designed to give Free Trade customers the chance to explore a wide range of products and services, with exhibitors spanning all drinks categories as well as our Value Hub partners. Customers were able to sample products, discover new and upcoming launches, and take advantage of exclusive show-only deals created to support their businesses.
Here’s what some of our attendees had to say:
“Seeing some of the newer branding for products we stock will help update our bar. We were also able to meet up and chat with other venue operators in the refreshment area which was pleasant, it is always nice to meet other people in the trade and share ideas.”
“Very worthwhile, great use for us, small free trade venue, I got a lot of info in one place on one day.”
These conversations and connections were at the heart of the day, helping customers explore new ideas, discover opportunities and see first-hand how Greene King Free Trade can continue to support their venues.
A huge thank you to everyone who attended and helped make our first Free Trade Event such a success.
It was fantastic to see so many customers and exhibitors come together under one roof, and we hope those who joined us left with fresh ideas, new connections and inspiration for the months ahead.
I ATTENDED THE INSIGHT SESSION, IT WAS INTERESTING TO HEAR NEW TECHNIQUES ON REVITALISING OUR MIXERS AND INCREASING SPIRIT SALES THROUGH INNOVATIVE MERCHANDISING
BUY ANY 4 CASES FROM THE RANGE AND RECEIVE 1 CASE FREE
GREAT EVERY
PINT
GREENE KING BREWERY IS USING TECHNOLOGY TO PROTECT QUALITY
Serving a great pint starts long before beer reaches the bar. From brewing and conditioning to packaging and dispense, quality checks take place at every stage to make sure customers get the beer exactly as it should be.
At Greene King Brewery, we are always looking at ways to improve consistency, spot potential issues earlier and support the trade with beer that performs well in venue. One recent example is our work with Figura, a technology business using particle analysis to give brewers faster insight into beer quality.
The partnership began after Greene King Brewery met Figura at Brewers Congress 2023. One of the first areas explored was microcontamination detection. For brewers, this is a vital part of quality control, but traditional testing methods can take several days to return a result. Working together, Figura and Greene King Brewery compared
traditional microbiology with Figura’s 24-hour Micro Method. The study showed that potential contamination could be identified much faster, while still maintaining a high level of sensitivity. This gives the Brewery earlier visibility of potential issues and more time to take action before beer reaches customers.
The technology works by creating a “particle fingerprint” for each beer. Every product has its own profile, shaped by its ingredients and structure. If something changes, the system can detect the shift, often before any issue becomes visible in the beer itself.
For Free Trade customers, this work is all about confidence. It means Greene King Brewery can continue to invest in smarter quality control, respond faster to potential issues and protect the consistency of the beer served across the bar. Because when your customers order a pint, they expect it to look, taste and pour exactly as it should. Our job is to help make sure it does.
CALENDAR 2026
JULY
11th & 12th
WIMBLEDON
FINALS WEEKEND
A premium summer occasion ideal for garden trading, sharing boards, spritz serves and Pimm’sstyle drinks.
19th
FIFA WORLD CUP FINAL
Keep momentum going with match screenings, drinks
Throughout July
SCHOOL SUMMER HOLIDAYS BEGIN
A key driver for daytime and family trade
PROMOTE VALUE MEALS, KIDS’ OFFERS AND CASUAL DINING TO INCREASE DWELL TIME.
AUGUST
31st
SUMMER BANK HOLIDAY
One of the biggest social weekends of the summer - and if you have outdoor space, it’s the prime time to drive footfall, boost dwell time and increase spend.
MAKE SURE YOUR OUTDOOR AREA IS READY FOR TRADING - SPEAK TO YOUR SDM FOR FURTHER DETAILS ON SUPPORT AVAILABLE.
7th
INTERNATIONAL BEER DAY
Celebrate great beer with cask showcases, tasting flights or own-brewed beer promotions.
GET SET FOR SUMMER
Sell more premium craft pints this summer
Pitcher kits
Upsell your customers to a 4-pint pitcher for sharing. Pitchers come with POS that can be tailored with your pricing.
POS to create atmosphere and awareness of your premium range Staff T-shirts
SPEAK TO YOUR SALES DEVELOPMENT MANAGER ABOUT AVAILABLE SUPPORT
At Greene King, we are constantly monitoring food and drink trends, through consumer research, social listening and our supplier relationships. Here are some current trends to help you think about refreshing your food offering for 2026 and beyond…
WEIGHT LOSS DRUGS & HEALTHY OPTIONS
THE TREND
The accessibility of GLP-1 drugs (injectable drugs that support with weight loss, such as Ozempic and Mounjaro) has had a substantial impact on how people eat and drink. According to our research with 6,051 UK consumers, in September 2025 11% claimed to be using a GLP-1. A further 26% said that they weren’t but may consider doing so in the future. From these stats, it’s easy to see the potential for growth and the impact this could have on eating and drinking out of home. It’s not just the user of the drugs, but the people they go out with that they may influence in to visiting a venue that offers lighter options.
THE IMPLICATION FOR PUBS
Consumers are now looking for lighter options, smaller portions and are looking to more nutritional options such as high protein or fibre boosting. Consider whether it’s relevant for your customer base to amend your menu to offer some lighter options and further nutritional information.
FUTURE
FOOD AND DRINK AS ESCAPISM
THE TREND
Faced with the stress and anxiety of high cost of living and global instability, people are turning to food and drink for quick, easy respite. We’re all very well connected with smart phones and social media, but this means we’re plugged into the news all day, every day and this can be really worrying. Food can be a great way to destress and switch off.
FLAVOURS
TRENDS SHAPING FOOD & DRINK IN 2026/2027
SNACKING
THE IMPLICATION FOR PUBS
This could be looking to health focussed products to give customers a way to eat something a bit lighter or nutrient dense or food that puts a smile on your face e.g. dessert for breakfast or nostalgic dishes. Think comfort food!
THE TREND
Yes, many people do still eat three meals a day, but snacking and eating what, how or when you like is growing. With the rise of brunch and afternoon tea, many consumers are choosing to have something a bit different from the traditional pattern of meals, perhaps choosing some small plates or snacks with drinks.
ALL DAY DESSERT
THE TREND
Pastries, puddings and desserts are the go-to comfort food. Sweet snacks are more budget friendly than full meals. More and more customers are going out just for dessert or a sweet treat, evidenced in the recent growth of bakeries and expansion of chains such as Gail’s.
THE IMPLICATION FOR PUBS
Customers are looking for retro favourites such as banana pudding, cinnamon rolls and pavlova. Pastries and bakery treats are growing in popularity and pair brilliantly with a coffee or other hot drinks. Think about if this might be something you could offer your customers as a way to drive more visits or spend, or even a way to get new customers into your venue.
THE IMPLICATION FOR PUBS
Snack menus and bar food is being elevated with a range of dishes from picky bits, loaded toasts, levelled up pastries or crisps and dips. You’ll see charcuterie boards all over Instagram – with cured meats, cheeses, olives, pickles, nuts and dried fruit. They look impressive and are an easy to put together way to satisfy customers for the snack occasion!
Schweppes
Schweppes
New lager launch
PILFER this summer!
The launch comes as fruit lager continues to gain momentum in the on-trade, with peach emerging as one of the standout flavours in the category. As the third largest craft brewer for draught products, Greene King is using its brewing expertise and scale to bring a new flavour-led option to pubs and bars.
Pilfer is inspired by local legend from Bury St Edmunds, where the Rose Garden was once part of the monastery’s orchard. According to the story, townspeople would scale the walls after dark to take the monks’ finest fruits, with peaches among the most prized.
WE DIDN’T LIKE PILFER, WE LOVED IT
GARY, CALDECOTT HALL
The product was recently sampled by customers at Greene King’s Free Trade event in Anglia, where early feedback was positive.
Greene King’s Senior Brand Manager for Craft Challenger Brands, Annabel South said:
“Pilferbringstogetherafast-growingflavour trend,adistinctivebrandstoryandGreene King’sbrewingexpertise.Peachlageris openingupnewopportunitiesintheon-trade, particularlywithyoungeradultdrinkerslooking forsomethingrefreshing,premiumand different.WithPilfer,we’regivingoperators abrand-newdraughtoptionthatcanhelp energisetheirlagerrangeandsupport summertrading.”
Greene King is set to launch Pilfer - Lager Snatched with Peach this summer, adding a brand-new premium fruit lager to its beer portfolio
OUT OF THE 10 OF US
THERE, 9 THOUGHT PILFER WAS BETTER THAN JUBEL
BEN, MOSS AND CO
BRANDNEW fromGreeneKing
ALC. 4% VOL.
Snatched with PEACH
Fruit lager is no longer a niche trend, it’s now one of the fastest-growing and most premium segments in beer. Led by the explosive rise of peach lager, consumers are increasingly asking for refreshing, fruit-based options at the bar, creating a major opportunity for operators to trade drinkers up and attract a younger, more engaged audience.
Introducing Pilfer – Lager Snatched with Peach. A crisp, refreshing peach lager inspired by the stolen fruits of the Bury St Edmunds monastery orchards. Built for premium bars, pubs and social occasions, Pilfer combines proven category cues with standout branding, strong margins and full launch support. Contact your Sales Manager for listing details.
INSTALL KIT Available
• Pint glasses (x12)
• Staff T-shirts (x10)
• Sample glasses (x12)
• Sample chalkboard (x1)
• Beer mats (x200)
• Bar runners (x2)
Against the
ODDS
After six years running Irish pubs in Australia, Aidan arrived in Norwich in 2001. It is a city he has grown to love and despite many challenges, his most recent venture, Pogue Mahon’s, is proving to be his latest success story. As he explained:
“We were hoping to open in March 2020, but we found asbestos in the basement on Christmas Eve 2019, and it broke my heart as we were bang on schedule. After we’d had it removed, we received the green light to start, and then Covid kicked in. We nearly lost the building during that period, but in a funny way I think luck was on our side as had we opened with a brand-new pub full of stock, it would’ve probably finished us before we’d even got started.”
As restrictions were starting to lift, the venue eventually opened its doors in December 2021. And Greene King played an integral part in making it all happen.
“During Covid our development costs went up exponentially. So, we reached out to Greene King to ask them for financial help so that we could complete the basement bar, and they agreed to loan us the money without
batting an eyelid. That was so reassuring to know that they believed in us.”
“They recognise our passion and that we’re here for the long-run and their willingness to invest has been fantastic. Without their help, I admit that it would have been a real struggle.”
However, the pandemic wasn’t the only obstacle for Aidan to overcome. And he admits that the hospitality industry is a tough place, an environment that requires smart thinking in order to prosper.
“Since Covid there has been two minimum wage increases, uplifts in duty and the price of beer has gone up dramatically too. It all means that you need to have different strings to your bow. I’m well aware that when you do inner city pubs the trade can be fickle. So, I always look for buildings that have two or three different floors.”
“The layout of the building has enabled us to operate a restaurant on a Friday, Saturday and Sunday. Plus, a nightclub/cabaret club in the basement along with the main bar downstairs. The shape of the building allows me to operate with minimal staff for four days a week and then I can open it fully at the weekends which keeps things under control. We’ve had to box clever.”
The Irishman has worked with Greene King for a quarter of a century now and places great value on the relationship.
“I work with them because of the flexibility they offer and because they are willing to help independent pubs. They are a major company, but they provide a very, very personal service. It’s one-on-one. From Adam, our SDM, who helps to drive the business forward. To Nicola in the finance team who I can call and talk to. Their support has been crucial.”
They recognise our passion and that we’re here for the long-run and their willingness to invest has been fantastic. Without their help, I admit that it would have been a real struggle.
POGUE MAHON’S
OWNER
AIDAN
LOCATION
NORWICH, NORFOLK
GREENE KING
SALES DEVELOPMENT
MANAGER
ADAM
“When you know that you’ve got people alongside you that you can trust, like I have with Greene King, it means so much. All the little things they do for us makes life so much easier.”
“Greene King have such a vast catalogue of products that it enables me to sell a pint at different price points. And all the support stuff like the glassware and posters they provide and the awareness of future products all helps too.”
“I look at this pub as a living organism, it’s not just a building, things happen constantly in pubs that catch you off guard. It can be a constant battle. So, when you know that you’ve got people alongside you that you can trust, like I have with Greene King, it means so much. All the little things they do for us makes life so much easier.”
The positive impact of social media hasn’t been lost on Aidan either, as he explained.
“We had a very influential food blogger come in recently who gave us a nine out of ten for our food and that’s
catapulted the interest in our food offer. These channels are so important. We have the Golden Harp awarded for the quality of our Guinness too, so we get a lot of people posting about that as well.”
After over 30 years in the trade, Aidan’s passion hasn’t dimmed and he still relishes the opportunity to prove the doubters wrong.
“People said it wouldn’t work, and I remember sitting with the chief of police, trying to get the licence and I told him what I was going to do here and he laughed at me and told me that it was never going to work. That same gentleman had his retirement party here last year and the first thing he said to me was: ‘God, you proved me wrong’.
“I love bringing these old buildings to life and in such a short space of time, we have established a pub that feels like it has been here for 100 years.”
Adam has worked in the hospitality industry throughout his career, including a stint working closely with Jason Atherton and Gordon Ramsay. Now an SDM for the Greene King Free Trade Team he is putting all his previous experience to good use in helping his customers to succeed.
“In my previous role I was purchasing drink from Greene King, so I’ve been in the shoes of my customers, and I can understand exactly how they feel and the challenges they are facing, and that helps me to recognise what they need too.”
“I work hard to build trust with my customers, just like I have with Aidan and I now feel that I am part of his inner circle, we talk three or four times a week and the most important thing I can do for him is provide ongoing support and back-up.”
CASK ALE RANGE
Customer favourites and classic beers available all year round
We've been crafting fine ales
Financial SUPPORT
Designed around your business
Running a successful hospitality venue means constantly balancing investment with cash flow. Whether it’s upgrading your outdoor space, adding more covers, improving your digital presence, or creating new reasons for customers to visit, the right investment at the right time can make all the difference.
TO FIND OUT MORE ABOUT HOW WE CAN SUPPORT YOUR BUSINESS, SPEAK TO YOUR SALES DEVELOPMENT MANAGER OR VISIT OUR WEBSITE TODAY
SUPPORTING YOU WITH FLEXIBLE FUNDING
Securing funding in hospitality is not always straightforward. Traditional lenders can struggle to understand the realities of the trade, particularly when businesses are looking to move quickly or invest in opportunities that will drive long-term returns.
That’s where Greene King and Belhaven Free Trade is different.
We work closely with our customers to provide tailored financial packages ranging from £5,000 to more than £100,000, helping operators refurbish, expand, improve cash flow, and unlock new revenue opportunities.
For businesses looking for a quicker boost, cash injections of up to £30,000 can help fund practical improvements that have a direct impact on customer experience and sales performance.
That could include:
• Creating an outdoor bar area
• Upgrading gardens and outdoor furniture
• Supporting live events and festivals
INVESTMENT THAT SEES POTENTIAL
Hospitality is built on ambition, creativity, and resilience — and Greene King Free Trade believes investment should support that. From refurbishments and upgrades to acquisitions and expansion plans, our experienced team works with operators to understand the full potential of their business. We know that great venues often need a partner who understands the industry and can provide support that’s both practical and commercially focused.
Last year alone, Greene King and Belhaven provided £5 million in financial support to help customers grow, strengthen cash flow, and future-proof their businesses.
A PARTNERSHIP BUILT AROUND YOUR SUCCESS
At Greene King and Belhaven Free Trade, we understand that no two businesses are the same. That’s why we offer flexible financial support tailored around your plans, your projected sales, and your long-term ambitions — helping you invest confidently in your venue and future growth.
• Increasing indoor seating capacity
• Installing additional TV screens
• Improving websites and digital marketing
These are the types of investments that can help venues stay competitive, attract new customers, and maximise trading opportunities throughout the year.
Choosing Greene King and Belhaven means more than simply choosing a supplier. It means working with a partner that is actively invested in helping your business succeed. Whether you’re planning your next refurbishment, looking to enhance your customer offering, or simply want more flexibility to support day-to-day operations, our tailored funding solutions are designed with the realities of hospitality in mind.
See page 28 for more details on how we helped the team at Pogue Mahon’s and the benefits they’ve seen.
• 4% ABV
• GOLDEN
• CLEAN, SWEET & REFRESHING
• A HIT WITH LAGER DRINKERS!
• FROM SCOTLAND’S OLDEST WORKING BREWERY
EASYDRINKING SESSION ALE
A 3.4% easy-drinking golden ale. Refreshing, light and packed full of flavour, wi notes of tropical fruit and a crisp, clean finish.
SALES DRIVING TSHIRT
SCRATCHCARD KIT
Summer is peak season for golden ales, and Old Session Hen gives you an easy way to boost rate of sale at the bar.
Our “Win a T-Shirt” scratchcard kit encourages engagement and repeat purchases – customers buy a pint of Old Session Hen for the chance to instantly win a t-shirt. Easy to run and proven to grab attention, it’s a fun promotion that keeps customers coming back for another round.
SCRATCHCARD KIT CONTENTS:
• 100 X SCRATCHCARDS
• 10 X TSHIRTS
• 10 X TENT CARDS
• 2 X POSTERS
• 1 X CROWNER
Providing The Perfect Pour Services CELLAR
THE GREENE KING AND BELHAVEN CELLAR SERVICES TEAM PLAYS A CRUCIAL ROLE IN THE OPERATIONAL SUCCESS AT ALL OF THE VENUES THE FREE TRADE TEAM SUPPLIES.
Our customers enjoy the personal service they receive from our team of skilled technicians who operate across the UK. We caught up with our engineer Harry who looks after the Norfolk area to find out how he took this career path and what his job entails.
“I joined Greene King in 2019 as an office-based install coordinator and, as part of my training, I went out with the cellar service technicians. When I saw what they did it interested me so much that it became my goal to do that job myself.
“I just loved everything about it, the way they worked, the bond they had with their customers and the freedom and the trust they received. Going out with them that day, I realised that it was something that I could do, and it became an obsession for me to achieve my dream.”
However, the opportunity to achieve his ambition didn’t come easily, as Harry explained:
“It’s a very difficult job to get into, so unfortunately, I had to leave and I spent some time cleaning lines for a different brewery, and I trained as an engineer with them as well. But the first opportunity I received to get back here, I accepted and I’ve been in my current job for three years now.”
It is rare to meet somebody with such a passion for their work as Harry, so what makes it such an enjoyable role for him?
“The Greene King brand is all about pouring happiness into people’s lives and that really is what we do. I enjoy being in pubs and around the people who run them. I understand the stress that they go through. So, when I am able to alleviate problems for them, I find that very rewarding.”
Harry is part of a team that provides support with breakdowns and also implements new installations. Unsurprisingly, he enjoys both aspects of the job.
“I love helping our customers by solving problems for them. I also love it when I’m involved in an install project, as I get to build it from scratch. It enables me to ensure that what we’re putting in is perfect from day one. It’s lovely to have that blank canvas.
So, what can customers expect from Harry and his colleagues?
“The first time I meet a customer I give them my number and tell them to call me at any time. I always try to do my job to the best standard I possibly can, and I take real pride in what I do.”
The Greene King brand is all about pouring happiness into people’s lives and that really is what we do. I enjoy being in pubs and around the people who run them.
PREMIUM WORLD LAGERS CONTINUE TO BE A GO-TO CHOICE FOR SUMMER OCCASIONS, OFFERING CRISP REFRESHMENT IN A CONVENIENT BOTTLE FORMAT –THEY ARE PERFECT FOR SPEEDY SERVES
offer on page 71
BEST SERVED CHILLED
Nothing says Summer like an afternoon in the pub garden. And the perfect accompaniment?
n ice-cold pint or a refreshing cider served in the sunshine. From world lagers and classic draught favourites to flavour-packed fruit ciders, these first-class serves are perfect for keeping customers refreshed all season long.
CRUZCAMPO DRAUGHT
Bringing the taste of Seville to your bar. Cruzcampo features a light, fruity aroma and is brewed for easy summer drinking.
INCH’S DRAUGHT
A fresh apple flavour and a light sparkling finish make Inch’s a clear favourite; one that’s made for sunny outdoor occasions.
ASAHI SUPER DRY
Clean and perfectly balanced, Asahi Super Dry delivers a refreshing premium lager experience with its signature dry finish. Turn to page 22 to unlock your exclusive deal.
Don’t miss your Thatchers deal on page 44!
PACKED WITH VIBRANT FRUIT FLAVOURS THATCHERS BOTTLED RANGE OFFERS SOMETHING FOR EVERY CUSTOMER — FROM BOLD CITRUS NOTES TO REFRESHING LOW AND NO OPTIONS, THEY ARE PERFECT SERVED OVER ICE
Summer Cider YOUR
CIDER SHOULD BE
EASY TO CHOOSE, EASY TO RANGE AND EASY FOR GUESTS TO ENJOY, ESPECIALLY DURING THE PEAK SUMMER MONTHS.
That’s why, in this issue, we’re putting cider in the spotlight and introducing some of our key cider suppliers, whose brands can help independent venues build a refreshing, relevant and commercial summer drinks offer.
This expert insight from our partners provides useful cider facts, category trends and range advice to help ensure your offer is on point. From crisp draught favourites and premium packaged ciders to fruit-led serves that appeal to a wide range of customers, this feature is designed to help you shape the right cider range for your venue.
INDEPENDENT AND
WESTONS
TOP CIDER TIP...
Apple cider continues to deliver the majority of all on trade cider volume (two thirds) with fruit flavoured cider representing one third. Try to balance your range to cater for a premium or mainstream apple cider offer, complemented with fruit-flavoured in either packaged or draught
IN THE SPOTLIGHT
Their Thatchers Juicy Apple, is the number one cider with 18-34 years-olds. Providing the ultimate blend of sun-drenched apples and 100% renewable electricity. It is mouth-wateringly sweet, crisp, and happily appley in every drop.
DESCRIPTION
WESTONS CIDER ARE A PROUDLY INDEPENDENT, FAMILY-OWNED FIFTH GENERATION CIDER MAKER AND THE UK’S LARGEST PRODUCER OF CIDER MADE FROM FRESH JUICE. THEY HAVE THEIR OWN ORCHARDS AND PARTNER WITH MORE THAN 200 FARMERS WITHIN A 50-MILE RADIUS OF THEIR HEREFORDSHIRE CIDER MILL WHERE
No.1
IN THE SPOTLIGHT
Henry Westons vintage draught cider is crafted from 100% fresh apple juice. They only use local cider apples from a single year’s harvest and slowly mature in oak vats for greater depth of flavour. It pairs well with full-flavoured gourmet burgers, slow cooked dishes and meat feast pizzas.
THE UK’S NO.1 PREMIUM BOTTLED CIDER AND THE FASTEST GROWING PREMIUM CRAFT DRAUGHT APPLE CIDER BRAND, COMMANDING THE HIGHEST RSP IN THE CATEGORY.
78%
OF PEOPLE SAY IT’S IMPORTANT THEIR CIDER IS MADE BY EXPERTS IN CIDER MAKING.
TOP CIDER TIP...
Most consumers seek well-known, premium brands. Having a premium draught option will elevate sales and command a higher RSP.
HEI N E K EN
IN THE SPOTLIGHT
Inch’s Riversider is a premium, lightly sparkling, slightly hazy apple cider, crafted for outlets looking to offer customers a more premium cider choice. With a fresh apple flavour and clean, balanced finish, it is available only on draught and makes a refreshing complement to a hot Summer’s day. The crisp, acidic nature of the cider cuts through rich pub meals and recommended matches include sausages or hearty pies.
DESCRIPTION
HEINEKEN UK ARE THE NATION’S LEADING CIDER MAKER, PROUDLY PRODUCING OVER 100-YEAR-OLD HERITAGE BRANDS USING 100% BRITISH APPLES, WITH A MAJOR HEREFORDSHIRE PRODUCTION HUB, MAKING THEM A CORNERSTONE OF THE BRITISH CIDER INDUSTRY. AROUND 30% OF THE NATION’S APPLES GO INTO THEIR CIDERS.
40%
CIDER CONSUMPTION IS BECOMING INCREASINGLY CONCENTRATED IN PUBS WITH A FOOD OFFER, WITH OVER 40% OF CIDER OCCASIONS TAKING PLACE WHILE EATING.
TOP CIDER TIP...
Worth £2bn a year to the on-trade and is 6.4% of value share of total wet sales. This is equivalent to 96 pints and 25 bottles per pub per week across the UK on-trade –which equals approximately £443.
WHEN YOU BUY 2 X 70CL TIA MARIA
LEARN HOW TO MAKE THE PERFECT ESPRESSO MARTINI
THE CRAFTED PALOMA
A bubbly, refreshing, and slightly tart alternative to the Margarita.
INGREDIENTS
l Altos Plata Tequila (50ml)
Find your exclusive offer on page 59
l Fresh pink grapefruit juice (60ml)
l Lime juice (15ml) l Agave syrup (10-15ml) l Soda water (60ml)
Garnish: Fresh grapefruit slice, or a rosemary sprig
HOW TO MAKE
1 Combine all ingredients in a highball glass filled with ice.
2 Stir gently and top with soda water or pink grapefruit soda.
3 Garnish with a fresh grapefruit slice/wedge or rosemary sprig.
Summer SPRITZ
Time to perfect your seasonal serves.
LIMONCELLO SPRITZ
A bright, refreshing Italian cocktail that takes the classic spritz up a notch. It requires just four ingredients and a simple “3-2-1” pouring method.
INGREDIENTS
l Prosecco (90ml) l Limoncello (chilled – 60ml) Premium offer available on page 55. l Soda water or sparkling water (30ml) l Ice cubes
Garnish: Fresh lemon slices, and a sprig of fresh mint or thyme
HOW TO MAKE
1 Fill a large wine glass or balloon glass generously with ice.
2 Pour in the chilled Prosecco, followed by the Limoncello.
3 Add the soda and stir gently.
4 Garnish with a fresh lemon slice and your choice of herbs.
HOOCH CANS
The iconic alcoholic lemonade continues to stand out with its bold citrus flavour and unmistakable attitude — a chilled summer classic with real retro appeal. Head to page 44 for a standout offer.
WHITLEY NEILL DISTILLERS CUT GIN
This gin always provides smooth, balanced botanicals with a refined finish — ideal for elevated summer drinking. Turn to page 23 for our summer offer.
Moments COCKTAIL
NEW! BUZZBALLZ
Bold, colourful and full of cocktail flavour, BuzzBallz are the ready-to-drink sensation bringing fun and convenience to every summer occasion
SERVED COCKTAIL CANS
SERVED delivers bar-quality favourites in a convenient ready-to-drink format. Ready to save? Visit page 41.
BLANCA
CLASSIC MOJITO
75ml FEVER-TREE MOJITO 50ml BACARDÍ CARTA BLANCA
Add ice, shake and pour. Top with soda and garnish with mint and lime. Each mixer creates 10 x serves.
PERFECT MARGARITAS IN 3 SIMPLE STEPS:
SUMMER SALES TOP PICKS
From premium cocktail mixers and bold flavour combinations to sports hydration and fruity refreshment, these standout brands are ready to keep customers coming back for more throughout July and August.
FEVER-TREE COCKTAIL MIXERS
Ideal for spritzes, summer cocktails and elevated drinking experiences, Fever-Tree’s premium cocktail mixers are crafted to effortlessly complement spirits and deliver exceptional serves every time.
Find our exclusive Fever-Tree mixer deals on page 58/59.
Take advantage of our offer on page 71.
NEW! SCHWEPPES CHERRY PEPPER SODA
A bold twist on a classic name, Schweppes Cherry Pepper Soda blends sweet cherry flavour with a subtle warming kick for a uniquely refreshing serve that’s sure to spark curiosity at the bar. Exceptional serves every time.
Head to page 41 for a standout offer!
J2O CANS
NEW! LUCOZADE SPORT – ICE KICK
Inspired by the energy, focus and confidence of Jude Bellingham on football’s biggest stage, it’s the perfect drink to keep you cool. From match day build-up to final whistle drama, Ice Kick delivers bold flavour
Big flavour in a convenient format — J2O cans are well-suited for chilled summer sipping, offering fruity refreshment that’s ideal for alfresco occasions and low & no choices alike. See page 62 to unlock your deal.
S U M M E R
Whether it’s alfresco dining, casual drinks or Spritz season, these carefully selected ranges are designed to help you make the most of summer trading.
White
LEASINGHAM BIN 7 RIESLING
Providing lively citrus and floral notes balanced by refreshing acidity. Crisp, aromatic and packed with freshness, this white is perfect for summer drinking.
MOUNT ROZIER CHENIN BLANC
Offers juicy stone fruit character with a smooth, approachable finish, pairing beautifully with lighter dishes and seasonal menus.
SIPS
SINGLE SERVE
NICE CAN RANGE With refreshing styles designed for easy enjoyment, the Nice can range taps into growing demand for convenience without compromising on quality or flavour.
ROSE
ROSA ALPINA
This rosé offers fresh, fruitforward appeal with a light and refreshing style perfect for relaxed summer occasions.
CASTILLO DE IBIZA
Capturing the laid-back spirit of the Balearics with bright flavours and effortless drinkability. Ideal for sipping on the terrace, sharing occasions and warm-weather menus. See our exclusive deal on page 65
Sparkling
ALBERTI NANI PROSECCO
Expect delicate bubbles, crisp apple notes and refreshing acidity, making it ideal for aperitifs and spritz serves.
FOLLADOR ROSÉ
Perfect for celebrations, brunches and outdoor gatherings Follador Rosé brings vibrant berry flavours and fine mousse for a premium sparkling experience. Turn to page 64 for our limited-time promotion.
RED
INZUZO CINSAULT GRENACHE
For customers looking for a juicy, approachable red during the warmer months, the Inzuzo Cinsault Grenache offers bold flavour without feeling heavy. It combines soft berry fruit with gentle spice for an easy-drinking style.
EL PICANTE MALBEC
Delivers rich dark fruit character with a smooth finish and a hint of spice. Perfect for pub BBQs, casual dining and evening occasions.
FREE TR A DE TEAM
INTRODUCING OUR NEW
WINE GUIDE
Wine should be easy to choose, easy to sell and easy for guests to enjoy. That’s why we’re excited to introduce the new Greene King & Belhaven Free Trade Wine Guide 2026 - created by our wine experts to help independent venues build a more confident, commercial and distinctive wine offer.
SNEAK PEEK
Inside, you’ll find a carefully selected range covering white, rosé, red, sparkling and single-serve wines, with clear Good, Better, Best ratings to help you shape the right list for your venue. It also highlights new wines, limited editions and exclusive bottles available through Greene King & Belhaven, helping you give guests something they may not find anywhere else.
The guide also shares practical advice on the trends shaping wine now, from the rise of white and rosé to the growing demand for premium, lower-alcohol and lighter serves. With seasonal recommendations, food-pairing ideas and simple ways to encourage trial - such as hero wines by the glass, wine of the week and mini flights - it is designed to help your team sell wine with confidence.
The Wine Guide is available digitally, making it simple to browse whenever you need it. Scan the QR code in the magazine to view the guide online or visit greenekingorders. co.uk/products/wines.
Speak to your Sales Development Manager, Customer Sales contact or visit our online ordering platform to discover how the new Wine Guide can help refresh your range and grow your wine sales in 2026.
