Greene King Magazine Issue 22 - May-June 2026 by Greene King & Belhaven Free Trade

MAY/JUNE Promotions

BEERS,

LAGERS & CIDERS

Deal 2 Save £5 on Peroni 0.0% p6

Buy two cases of Peroni 0.0% and get £5 off. One per customer.

Deal 3 Greene King Craft Install Deal p10 Two free kegs, plus POS on install.

Deal 4 Belhaven Black Install Deal p13 Free keg on install, plus collector card kit.

Deal 5 Greene King Packaged 3-for-1 Deal p19

Buy three cases of Greene King bottles or cans and get one case free.

Deal 6 Thatchers 4+1 Deal p24

Buy four cases from the Thatchers bottled cider range and get one case of Blood Orange free. 10 per customer.

Deal 7 Thatchers Juicy Apple Install Deal p24

Install Thatchers Juicy Apple and get a 50ltr keg and POS kit free.

Deal 13 Rekorderlig 4+1 Deal p39

Buy four cases from across the Rekorderlig range and get one case free.

Deal 14 Belter Install Deal p42 Free keg, plus POS on install.

Deal 15 1664 Biere Install Deal p44

Install 1664 Biere and get a 50ltr keg and £200 POS package free. One per customer.

Deal 16 Carlsberg Install Deal p44

Install Carlsberg Danish Pilsner and get a 50ltr keg and £200 POS package free. One per customer.

Deal 17 Henry Westons Install Deal p45

Install any Westons Cider keg product and get a 50ltr keg and POS kit free. One per customer.

Deal 27 Estrella Galicia 2+1 Deal p56

Buy any two cases of Estrella Galicia 4.7% and/or Gluten Free 5.5%, and get a case of Estrella Galicia 0.0% free. Plus a POS kit (5x ice buckets & 5x bottle openers). Five per customer.

Deal 33 Save £1 on Budweiser p64

Save £1 on each case of Budweiser bottles.

WINES

Deal 31 Jack Rabbit 11+1 Deal p61

Buy 11 x 75cl bottles from the Jack Rabbit range and get one bottle free.

Deal 32 Jack Rabbit 7+1 Deal p61

Buy seven cases from the single serve Jack Rabbit range and get one case free.

SPIRITS

Deal 1 Bombay & Fever-Tree 3+1 Deal p6

Buy 3 x 70cl Bombay Sapphire or Bombay Citron Presse and get one case of Fever-Tree Mediterranean Tonic & POS kit free. Three per customer.

Deal 8 Archers POS Deal p25

Buy 3 x 70cl Archers and receive six glasses and 30 Menu Tent Cards free. Two per customer.

Deal 9 Monkey Shoulder POS Deal p25

Buy 3 x 70cl Monkey Shoulder and receive 12 Monkey Shoulder Disco Ball Vessels and four Bar Runners free. Two per customer.

Deal 10

Save £5 on Disaronno Velvet + POS p30

Save £5 on each bottle of 70cl Disaronno Velvet. Buy 2 bottles of 70cl Disaronno Velvet and receive free POS.

Deal 11 Smirnoff POS Deal p35

Buy 6 x 70cl bottles from across the Smirnoff range and receive a case of Smirnoff glassware free.

Deal 12 Disaronno & Limoncello POS Deal p38

Buy 1 x 70cl Disaronno & 1 x 70cl Isolabella Limoncello and get six Disaronno Spritz glasses free.

Deal 18 Save £1 on Courvoisier VS p48

Save £1 on each 70cl bottle of Courvoisier VS. Three per customer.

Deal 19

Save £2.50 on VK p48

Save £2.50 on each case of VK cans.

Deal 20 Tia Maria and Three Sixty POS Deal p49

Buy 1 x 70cl Tia Maria & 1 x 70cl Three Sixty Vodka and get six Espresso Martini Coupes free.

Deal 22 Jack Daniels 2+1 Deal p52

Buy 2 x 70cl Jack Daniel's Tennessee Blackberry and get one case of Schweppes Tropical Soda free. Three per customer.

Deal 23 Save £1.50 on El Jimador p52

Save £1.50 on each 70cl bottle of El Jimador Blanco Tequila. One per customer.

Deal 24

Save £1.50 on Cointreau p52

Save £1.50 on each 70cl bottle of Cointreau. One per customer.

Deal 25 Tanqueray POS Deal p53

Buy 4 x 70cl bottles from the Tanqueray range and receive a case of glassware free.

Deal 28 Absolut 6+1 Deal p57

Buy 6 x 70cl bottles of Absolut Original and get 1 x 70cl bottle of NEW Absolut Tabasco free. Two per customer.

SOFT DRINKS

Deal 26 Irn Bru 2+1 Deal p56

Buy two cases from the Irn Bru range and get one case free. Belhaven only. One per customer.

Deal 29 Frobishers 2+1 Deal p60

Buy two cases from the Frobishers Fusion range and get one case free. One per customer.

Deal 30 Save £2.50 on Schweppes Sodas p60

Save £2.50 on each case of Schweppes Cherry Pepper, Tropical, Pink Grapefruit & Pink Soda. 10 per customer.

Deal 34 Save £2 on Fever-Tree Sparkling range p65

Save £2 on each case across Fever-Tree Sparkling range.

For all orders please contact 0345 600 1799

Deal 21

Save £3 on SERVED p52

Save £3 on each case of SERVED Cocktail cans.

THIS 4% PALE ALE, COMES WITH THREE CLIPS TO MAXIMISE ON SPORTING OCCASIONS OR SIMPLY OFFER A REFRESHING SUMMER BEER

BOOST YOUR PROFIT WITH A SINGLE G&T PROMOTE A SINGLE, TRIPLE YOUR SALES *NATIONAL RESTAURANT GROUP

SERVE

Premium 25ml G&T, promoted as your House or Signature G&T

PRICE

Competitively within 50p of your premium lager

VISIBILITY

Promote price clearly on the menu and back bar

83% 64%

WELCOME

As we head into May and June, it’s a great time to start thinking about how to make the most of the summer trading window. With lighter evenings, Bank Holidays and major sporting occasions on the horizon, there are plenty of opportunities to drive footfall and make the most of every trading moment in your venue.

The early May and Spring Bank Holidays offer ready-made reasons for customers to visit – whether that’s themed menus, group bookings or compelling drinks offers. June brings even more opportunity, with major sporting events giving guests every excuse to stay longer and come back more often. A little forward planning around these key dates can go a long way in boosting sales.

Our Customer Sales team, based in Bury St Edmunds, is here to support you every step of the way. From helping you place orders smoothly, to keeping you updated on the promotions featured in this magazine and sharing news of new products across all drinks categories, we’re just a phone call away.

Providing knowledge and advice across beer, cider, wines, spirits and soft drinks, our team can also talk you through our own-brewed beer activity and support, helping you maximise value from our portfolio.

A quick conversation can help ensure you’re fully stocked, aligned with promotional plans and ready to capitalise on peak trading periods. We look forward to working with you and supporting a busy, successful summer ahead.

CLAIRE TRETT & RUTH BANKS CUSTOMER SALES TEAM LEADERS, GREENE KING FREE TRADE

A NEW BREWERY For a New Era!

Work continues at pace on our brand-new £40 million brewery at Suffolk Park - a major investment in the future of brewing and another proud moment in our long history in Bury St Edmunds.

We broke ground last summer and now the steel frame is up and the building is beginning to take shape, with construction on track for completion in 2027.

The new brewery will enable us to evolve our brewing operation to adapt to customers’ changing tastes, futureproofing its ability to brew the highest quality beer for future generations and create future-facing brewing roles. It will also improve the sustainability of the company’s brewing operations.

A key milestone this year is our partnership with BrauKon, the world‑leading German brewery equipment manufacturer. Their craftsmanship and passion for great beer will help us build a state-of-the-art brewhouse designed for consistency, quality and future growth.

We have respected our role in the community we have brewed in for over 200 years throughout the process too. We have undertaken a transparent community consultation process to shape the future of our historic Westgate Brewery site in Bury St Edmunds.

A £40 MILLION INVESTMENT IN THE FUTURE OF

BRITISH BEER

As part of this initiative, we've engaged with local community groups, neighbouring residents, team members and the wider community through public events, workshops, and surveys. Two rounds of engagement were held in 2025, attracting hundreds of participants and generating valuable feedback on themes such as heritage, community use, green space and housing.

This is a major moment for brewing in Bury. A blend of heritage and progress. Tradition and innovation. And a commitment to supporting our customers with the quality, consistency and innovation they expect from us.

PREMIUM STOUT YOU CAN AFFORD TO

LOVE

STILL NO.1 SCOTTISH STOUT IN GB

BELHAVEN BLACK STOUT IS THE PERFECT CHOICE FOR PUBS LOOKING TO OFFER A SMOOTH, DEEP AND DISTINCTIVE STOUT THAT CUSTOMERS WILL RETURN FOR AGAIN AND AGAIN.

Dark and versatile, perfect with hearty food, dessert or simply enjoying in the pub. Whether poured as Belhaven Black or house stout, it has an iconic taste and stunning presentation.

Data to 24/01/2026

IT IS THE NUMBER 3 STOUT IN GB *

CALENDAR

16th

4TH

JUNE

16th

ROYAL ASCOT

21st

FATHER’S DAY

Treat Dad to a pint and drive bookings with cask beers, set menus or a special Father’s Day drinks offer.

Turn to page 40 to find out how to drive premium pints with our exclusive crowners.

FIFA World Cup begins

11TH JUNE

A huge summer trading opportunity. Drive footfall with match screenings, drinks bundles and themed food offers. Turn to page 40 to see how our own brewed beers can drive matchday footfall and sales.

EVENING KICK-OFF TIMES EXPECTED TO INCREASE DWELL TIME.

29th

WIMBLEDON BEGINS

Another summer sporting favourite kicks-off in SW1, it must be Pimms o’clock!

QUIZ NIGHTS

& LIVE MUSIC

ith the higher cost of living and customers struggling with lower levels of disposable income, we know that it is harder to get customers to keep coming to the pub for food and drink. We have to give customers more reasons to visit the pub, and entertainment and events are key ways to do this.

WHAT MAKES THE PERFECT PUB QUIZ?

54% of our respondents said they’d been to a pub quiz and 64% said they plan to go to a pub quiz in the future.

KEY FEATURES OF A PUB QUIZ

THAT ATTRACT CUSTOMERS ARE

A prize to win - gives a sense of accomplishment and recognition. You might want to consider first, second or third places or a runner up prize too. Plus, maybe even some spot prizes.

Healthy competition - the questions shouldn’t be too easy or too difficult. You know your customer base and their interests – make sure the topics are relevant to your customers, that might be local knowledge, sport or celebrity trivia. Variety - mix it up! You might want to include picture or music rounds to keep it interesting.

HOW TO MAKE THE MOST OF LIVE MUSIC

42% say they have been to see live music in a pub and 64% plan to go to live music in a pub in the future.

TOP TIPS TO MAXIMISE THE CUSTOMER EXPERIENCE

Stick to mainstream music - genres like rock, pop, tribute bands or local artists. You know your audience, and what their interests are. Ask around to get the right acts to appeal to your guests.

Comfortable capacity - if the event is ticketed, make sure there is space for everyone, using the right area of the venue to accommodate the act and audience so everyone can watch comfortably.

Events should complement, not compromise, the usual pub atmosphere and overall feel - lower-energy music events

are generally the most popular. Background music to enhance the mood (34%) or a central performance as the main event, which still allows socialising (45%), are the most desired atmosphere types that pubgoers are looking for.

CONSIDERATIONS FOR QUIZ & MUSIC EVENTS

Most customers say they are willing to pay for their team to enter a quiz or for live music – up to £5 being the sweet spot. Make sure your event is well promoted –35% find out about a pub quiz through pub social media. Word of mouth and in venue advertising are top ways of finding out about quizzes or music events

A regular slot means customers know what to expect and can help to drive frequency, particularly if a food and drink wrap-around offer is included.

RECENTLY, WE’VE SPOKEN TO 2000 CUSTOMERS ABOUT PUB EVENTS AND ENTERTAINMENT. OUR RESEARCH FOUND THAT:

91%

OF PUBGOERS HAVE ATTENDED PUB EVENTS

85% 68% EVENTS REACH A WIDE AUDIENCE THEY DRIVE REPEAT VISITS

76%

ATTEND THE PUB SPECIFICALLY TO GO TO THE EVENT – IT’S THE MAIN REASON THEY GO OUT

THEY DRIVE INCREMENTAL VISITS

THEY BOOST POSITIVE SENTIMENT AND EMOTIONS

ARE LIKELY TO RETURN TO PUBS WHERE THEY’VE ATTENDED EVENTS

ARE MORE POSITIVE ABOUT PUBS THAT HOST EVENTS

THE PLACE TO BE MAKING YOUR VENUE

hen it comes to driving footfall and increasing spend, the most successful venues give customers reasons to visit. Whether it is a major sporting fixture, a bank holiday weekend, a seasonal celebration or a weekly quiz night, today’s guests are increasingly choosing pubs with purpose.

By planning around key dates, building your own event calendar and aligning your drinks and food offer to each occasion, you can turn ordinary nights into standout trading opportunities.

85% OF PUB CUSTOMERS

ARE LIKELY TO RETURN TO

PUBS WHERE THEY

HAVE ATTENDED EVENTS*.

Plan around key moments

Every calendar is filled with commercial opportunity. National occasions such as Bank Holidays, Father's Day and major sporting tournaments naturally drive demand. But regional race days, town festivals, university return dates and local team fixtures can be just as powerful. Customers actively look for venues that are marking the moment. Promote upcoming dates early, use social media to build anticipation and ensure your venue feels ready for the occasion with the right atmosphere, point of sale and team engagement. Forward planning also allows you to build stock levels and staffing around expected demand, helping you maximise both footfall and profitability.

CREATE YOUR OWN REPUTATION NIGHTS

BECOMING “THE PLACE TO BE” IS NOT ONLY ABOUT NATIONAL EVENTS. IT IS ABOUT CONSISTENCY.

Weekly quiz nights, live music Fridays, themed food evenings or seasonal beer showcases create habit. When customers know what happens in your venue each week, you become part of their routine rather than a last-minute decision.

91% * OF PUBGOERS HAVE ATTENDED PUB EVENTS

Simple mechanics can make a big difference. A well run quiz encourages longer dwell time. A live music night creates atmosphere that supports premium drinks sales. A themed cocktail evening gives customers something new to try.

54% * HAVE BEEN TO A PUB QUIZ

*Out of 2000 customers spoken to by Greene King

MATCH YOUR DRINKS RANGE TO THE OCCASION

Offer breadth across drinks categories to give every customer a reason to visit, stay longer and spend more.

• Beer and cider are central to big sporting occasions and busy weekends, with premium world lager and craft options supporting trade-up.

• Stock the brands your customers want within each category. Greene King IPA, for example, appeals strongly to younger adult drinkers, with twice as many 25–34 year olds drinking it compared with the cask category average.

• Wine plays an important role in social gatherings and food-led events, so highlight options that align with seasonal key dates.

• Spirits and cocktails are key for celebratory nights, with simple serves, bundles or pre-batched options helping speed up service.

• Make premium soft drinks clearly visible so every guest feels catered for.

• Train staff to recommend food pairings and upsell during events to increase spend per head.

EVENT READINESS CHECKLIST

Use this checklist to help your venue stand out:

• Identify key national and regional dates

• Promote your own weekly or monthly events

• Align drinks range to each occasion

• Ensure low and no-alcohol options are visible

• Plan simple, sharable food offers

• Position crisps and snacks for impulse sales

• Brief staff on upselling opportunities

• Ensure POS and branded assets are in place

• Review staffing and stock for peak nights

COMPLETE THE EXPERIENCE WITH FOOD

DRINKS MAY DRIVE THE VISIT, BUT FOOD INCREASES DWELL TIME AND TOTAL SALES.

Event-led menus do not need to be complicated. Sharing platters, wings, loaded fries and grazing options work well for social occasions and group bookings. Limited-time specials can also create theatre and encourage repeat visits.

Do not overlook the value of traditional bar snacks. Crisps, nuts and other impulse options remain highly effective, particularly when positioned clearly on the bar and linked to drink bundles.

TURN TO PAGE 33 FOR OUR RECOMMENDED SNACKS

GREENE KING IPA HAS A STRONG ASSOCIATION WITH SPORT THROUGH ITS ACTIVATIONS, SPONSORSHIP AND GRASSROOTS SPORT PARTNERSHIPS

Final thoughts

Customers are looking for venues that offer more than just a drink. By planning around the calendar, creating your own event identity and aligning your drinks and food offer to every occasion, you can increase footfall, extend dwell time and grow spend per visit. Turn to page 40 for more detail on the support available from Greene King and Belhaven.

SPEAK TO YOUR SDM TO EXPLORE HOW WE CAN SUPPORT YOUR PLANS AND HELP MAKE YOUR VENUE THE PLACE TO BE THIS SEASON.

VENUE

BUY 3 X 70CL A RCHERS AND RECEIVE 6 X GLASSES AND 30 X MENU TENT CARDS FREE.*

BUY 3 X 70CL MONKEY SHOULDER AND RECEIVE 12 X MONKEY SHOULDER DISCO BALL VESSELS AND 4 X BAR RUNNERS FREE.*

Little Wellington

BIG FOOTPRINT

Peter Garner’s relationship with the Little Wellington pub in Stowmarket, Suffolk goes back 30 years as he revealed:

“I had a business nearby and this was my lunchtime and after work retreat. It was a great local, a place that I had great affection for, so when Greene King put it up for sale, I decided in a moment of madness to invest in it and that was 15 years ago.”

So, what exactly was it that inspired Peter’s ‘moment of madness’.

“It was just after the 2008 recession and pensions were doing very little, I could only invest in commercial property, so I decided to invest my pension fund in the pub.”

“I thought I could inject fresh life back into it and it could continue to be a great venue, and I feel that in the current climate we’re punching well above our weight.”

“Like a few other pubs in the town, I think it was put up for sale as a building plot more than as a going concern. But I thought I could put some

life back into it and return it to its former glory and I feel that in the current climate we’re punching well above our weight.”

With their investment in Sky and TNT allowing them to show football matches, the pub’s longserving manager, Maxine also explained how despite being 13 and a half miles from Ipswich Town’s Portman Road stadium they have become a convenient watering hole for fans attending live matches too.

“Supporters will come in here before a home match, and because we’re right next to the station they can hop on the 2.30pm train and be in the ground in time for a 3pm kick-off. Then they get back on the train and head back here to either celebrate or drown their sorrows. That makes a big difference for us.”

After buying the pub from Greene King, Peter initially distanced himself from the brewer. However,

he has been happy to reconnect with the brand in recent years.

“It made sense, as they provided me with a good business offer across their range. Also, we’re only 15 miles from their headquarters in Bury St Edmunds, so we have excellent access.”

“I’m still quite analogue and I prefer us to order over the phone and Maxine enjoys a great relationship with Christine in the telesales team there – they are terrific in pointing out all the offers that are available to us.”

“We’ve been working with Kate our SDM for around three years now, she keeps us on our toes, and we’ve developed a really good rapport. In fact, the relationship we enjoy with all of the Greene King staff is just as important as price to me. Customer service is their strength, and we love all the POS that they provide us with too.”

Greene King now offers a wider range than ever before and their relationships with the other big players makes it much easier for us to stay with a single supplier

STOWMARKET,

GREENE

KATE

“We’re very much a local pub and last year we raised over £15,000 for various local charities and that’s down to the tremendous generosity of our customers.”

The last 15 years has been quite a journey for the Little Wellington and Peter looks back with a great deal of satisfaction at what he and his team has managed to achieve.

“I’m very proud that the pub is still in existence and is now thriving. We have tremendous fun in here on a Sunday afternoon. We play a silly game called ‘loot in the boot’, which reflects our name the Little Wellington. We sell raffle tickets to collect a kitty and then we divide the cash up into eight little Wellington boots, we then draw three tickets and if your number comes up you get to select a wellie – some of them will contain a big prize and others will have smaller prizes. If the big prize isn’t won, then it rolls over up to a maximum of £500 when we draw until we have a winner.

“We’re very much a local pub and last year we raised over

£15,000 for various local charities and that’s down to the tremendous generosity of our customers. Greene King also gave us the match ball from the Ipswich v Norwich match which we raffled off and that raised over £1,100 on its own for the local foodbank.”

Peter appreciates the wideranging support he receives from Greene King and views the relationship as a two-way street.

“Kate has been a great support. Last summer we held our ‘Wellie Weekender’ and she arranged for us to borrow a mobile bar to use outside. We’re always discussing ideas as to how we can make the best of what we’ve got.

“Greene King now offers a wider range than ever before and their relationships with the other big players makes it much easier for us to stay with a single supplier.

“It’s a hard job running a pub and the things that Kate and the team at Greene King do to make our lives easier really means a lot to all of us here.”

With 27 years at Greene King under her belt, Sales Development Manager Kate uses all her experience, to in her own words: “Make things happen and make them happen quickly.”

“Being in the company for as long as I have, it’s sometimes not what you know, but who you know, and I pride myself on knowing who to go to so that I can get the best service for my customers.”

“I started out in the telesales team and I was persuaded to go out onto the road and the role has enabled me to enjoy building many long-term relationships, just like I have here with Peter and Maxine.”

CASK ALE RANGE

Customer favourites and classic beers available all year round

ﬁne ales

Are a SMART OPPORTUNITY for Pubs

SNACKS ARE PROVEN TO DRIVE OCCASION SPEND. WITH

of consumers confirming that bar snacks enhance their pub visit [3], it suggests that they actively contribute to enjoyment and time spent in a venue.

THERE IS ALSO A CLEAR OPPORTUNITY TO ENCOURAGE CUSTOMERS TO TRADE UP

While great food, quality drinks and service define a strong pub experience, snacks also play an important supporting role alongside sports screenings, live music and quiz nights [1].

Crisps & Snacks are now available to order through Greene King

We’ve teamed up with KP Snacks to bring you a tasty new selection of bar snacks that can be added to your regular drinks orders - making it even easier to stock up on trusted customer favourites.

of consumers are more likely to pay extra for a premium snack brand [2], making these products an easy way to increase average spend without adding operational complexity.

RANGE AND VISIBILITY ARE CRITICAL WITH,

To maximise sales, focus on...

Credibility: bestselling favourites and new products.

Availability: consistently in stock Visibility: clearly at the bar to trigger impulse purchases.

of consumers more likely to buy crisps if they’re on display [4]. Bagged snacks are a proven impulse purchase, which means that simple merchandising at the bar can deliver incremental sales.

With pubs under continued cost pressure, snacks offer a simple and effective way to increase spend per head, drive impulse sales and enhance the overall customer experience.

CASH A THE SH BACK

HOSPITALITY INSURANCE

built around your business

Great service sits at the heart of every successful venue – and that’s the same principle that drives Howden.

With a deep understanding of the hospitality sector, Howden recognises that every business is built around people: guests, staff, and the experiences delivered day in, day out. Whether operating a pub, restaurant, hotel or multi-use venue, Greene King & Belhaven customers

can benefit from tailored hospitality insurance designed to protect what matters most: your people, your income, and your reputation.

By taking care of the risks, Howden enables operators to stay focused on running great venues and creating memorable customer experiences.

COMPLIMENTARY INSURANCE REVIEW FOR GREENE KING & BELHAVEN CUSTOMERS

All Greene King & Belhaven customers are eligible for a no obligation insurance review, designed to ensure your cover works as hard as you do.

Howden works closely with operators across a wide range of venues to:

• Make sure your insurance truly reflects how your business operates

• Identify gaps, weaknesses, and hidden risks

• Recommend smarter cover for stronger protection

• Highlight potential savings without cutting corners

• Flag restrictive terms that could impact future claims

• Access additional risk management support and solutions

PLUS... As an added benefit, Greene King & Belhaven customers can also take advantage of waived broker administration fees and enhanced finance options for their business.

DID YOU KNOW?

Howden proudly supports nearly 2,000 hospitality businesses nationwide, working in partnership with sector-leading organisations, including HOSPA, the British Institute of Innkeeping, the Manchester Hoteliers’ Association, and BUELL Hospitality.

THREE GREAT REASONS TO WORK WITH HOWDEN

Right cover, right price

Howden help clients ensure they have the right insurance cover in place, and at a competitive price, so you’re protected in the event of a claim.

Global strength, local expertise

As an award-winning broker, and part of one of the largest insurance groups in the world, Howden have wide access to the insurance market, plus the leverage to deliver for clients.

3 Support when you need it

With an experienced and passionate team, Howden offers clear guidance throughout the insurance process and dependable support whenever it’s needed.

CASE STUDY:

The King’s Head

A chance conversation with his Greene King Sales Development Manager led to Martin, the owner of the Kings Head in North Lopham enjoying a massive saving on his insurance costs, as he explains:

“Our insurance was a significant hit each month. I’d already shopped around and gone to a lot of brokers in the market who said they specialised in pub insurance, but nobody could help me. They all kept saying that nobody in the market wanted to insure me because the pub is Grade II listed and thatched.

“When I asked our Greene King sales rep who they use for insurance on their pubs. He was quick to suggest a company who might be able to help. Only a couple of days later, Maria from Howden contacted me and said

Greene King had put her in touch with me.”

And it would be fair to say that Martin was impressed by Maria’s response.

“I sent her through all my details and the figures I was paying at the time, and she said, “Leave it with me.” When she came back, she had some great news. She’d managed to reduce my insurance premium by £6,000 a year. I honestly couldn’t believe it.”

However, as you might expect, some conditions were attached.

“We’ve got to install a fire suppression system in the kitchenbut that’s fair enough, because it’s a safety feature we should really have anyway. What was also brilliant was that Howden, through the underwriters, offered to pay for half the cost of that system as well. I never even asked them to, but they came back and said they would be happy to contribute.

“So from start to finish, we’ve received brilliant service. To get £6,000 off our premium was just amazing. It equates to a saving of £500 a month, which is absolutely superb.

Following his own positive experience, Martin has urged other pub owners to contact Howden for a quote.

“With costs spiralling at the moment with oil, petrol and everything else, a £6,000 saving was huge for us. Greene King’s referral was a wonderful help to me and if anybody else can also benefit from it, then that’s great too.”

Maria.McNulty@howdeninsurance.co.uk or call 07597506250

GET 6 DISARONNO SPRITZ GLASSES

WHEN YOU BUY 1 X 70CL DISARONNO ORIGINALE AND 1 X 70CL ISOLABELLA LIMONCELLO

DI S A R ONN O 50M L LEMON JUICE 25M L DI S A R ONN O S P R I T Z

SODA W AT E R

ISOLABELLA LIMONCELLO 50M L PROSECCO 100M L 25M L LIMONCELLO S P R I T Z

SODA W AT E R

*WHILE STOCKS LAST.

BUY ANY 4 CASES FROM THE RANGE AND RECEIVE 1 CASE FREE

Range includes: Strawberry-Lime, Wild Berries, Peach-Raspberry, Mango-Raspberry and Passionfruit. Contact your local representative for more details. Promotion valid 1st May to 30th June 2026.

At Greene King and Belhaven, we are here to help you do exactly that. Our promotional activity and seasonal ales are aligned to the key dates that matter most, helping you convert busy periods into profitable ones. Guiding customers towards your most profitable products, particularly cask ale, can significantly enhance margins. Cask remains a strong value driver, delivering quality, heritage and attractive returns when executed well.

Football World Cup

MAXIMISE VOLUME...

Major sporting tournaments create repeat visits and high-energy trading sessions. The football World Cup is one of the biggest volume drivers of the year, particularly for venues showing live sport.

To help you capitalise on the opportunity, we are running a ROS-driving promotion on Greene King IPA with a chance to win a football shirt, designed to build excitement, keep customers in the venue and encourage repeat purchase throughout the tournament.

In addition to this, we have our seasonal ale 4 4 Brew, created to tap into football fever and give customers something new to try during matchdays. With our premium standout pump clip; this occasion-led beer brings theatre to the bar and will drive incremental sales.

Sell more beer this FATHER'S DAY...

We are supporting our customers with branded pump crowners to give standout to two iconic brands – Greene King IPA and Old Speckled Hen.

Our crowners provide visibility and premium positioning, helping you turn a busy Sunday into a high-margin trading day.

KEEP THE MOMENTUM GOING...

As the Summer sporting calendar continues, our 4 4 Brew pale ale comes packed with an alternative pump clip to support another sporting occasion in the Summer – Wimbledon! On the Bounce pump clip keeps your offer fresh and relevant. Seasonal beers create interest, encourage trial and give your team an upsell conversation.

Key trading occasions matter. With strong execution, they influence behaviour and drive premium opportunities. Greene King and Belhaven are here to help you make the most of them - with trusted brands, profitable cask options, aligned seasonal beers and engaging promotional activity designed to turn big dates into bigger results.

Greene King and Belhaven are not affiliated with, endorsed by, or officially connected to the football World Cup or its organising bodies. Any references are for promotional purposes only.

• 4% ABV

• GOLDEN

• CLEAN, SWEET & REFRESHING

• A HIT WITH LAGER DRINKERS!

• FROM SCOTLAND’S OLDEST WORKING BREWERY

PLEASE CONTACT YOUR SDM FOR GLASSWARE AND POS SUPPORT

Raising a Pint Glass to FATHER’S DAY

Make a difference with Greene King IPA and Old Speckled Hen on Sunday 21st June

For pubs and venues, Father’s Day has become one of the most commercially important occasions of the summer trading calendar. This year Father’s Day falls on Sunday 21st June and hopefully it will be accompanied by some warmer weather for the start of the peak beer garden season.

Father’s Day is a relatively modern concept, beginning in the USA in 1910. In the UK, Father’s Day gained popularity in the late 20th century as the hospitality sector embraced this family-focused celebration.

Father’s Day has the potential to be one of your busiest Sundays of the year. Industry data shows bookings for pubs

and venues rise significantly around the day, and families tend to stay longer and spend more as they enjoy time together.

Let’s use this day to bring families together in your venues and deliver a valuable boost to sales. Beer remains the classic Father’s Day drink, with cask ale offering a fresh, real living beer aligned with modern tastes, when will you have a better time to promote Greene King IPA and Old Speckled Hen?

You’ll have received your crowners in with this copy of your Value For Venues magazine, use these to create a fun, engaging display and ensure your Dads are choosing the right pints they can truly enjoy.

OLD SPECKLED HEN

The UK’s No. 1 Traditional Premium Ale*

Has higher demand power than key competitors in the market**

Style: English Pale Ale ABV: 4.5%

Auburn & copper

Malty, toffee

Malty, full bodied, warming ale, with toffee and caramel with a refreshing fruity balance

GREENE KING IPA

Young appeal – popular with 25-35 year old cask drinkers

Style: Session Ale ABV: 3.4%

Copper

Rich caramel, citrus hoppy edge

Easy drinking session ale with a hoppy taste and aroma making it clean, crisp and moreish

FATHER’S DAY FOCUS

England is not scheduled to play football on Father’s Day weekend! There is a natural break between the Croatia match on 17th June and the Ghana match on 23rd June to enjoy this important family day, which recognises all the great Dads out there.

INCH'S RIVERSIDER

A new addition to the range which offers a crisp, sessionable serve that will keep customers coming back.

MODELO DRAUGHT

Drive premium lager sales with new to Free Trade Modelo on draught, a globally recognised brand that adds standout appeal at the bar. 2

POUR MORE

PROFIT

May and June are prime time to maximise spend per visit. Stocking a well-balanced range that taps into premiumisation, no/low demand and refreshing fruit flavours is key to staying ahead — and these six standout serves are built to deliver.

ESTRELLA GALICIA

Crisp, clean, and refreshing, this draught continues to deliver authentic Spanish quality that customers are willing to pay more for. Find your deal on page 56

For those looking for something fruit-forward, the new offers a vibrant, summery twist that’s ideal for warmer weather and impulse purchases, while the cider range remains a proven favourite, delivering variety and strong margins across its popular flavours.

Turn to page 39 for your free Rekorderlig stock deal.

KOPPERBERG MANGO

Find your Kopperberg offer on page 65

Cater to the fast-growing moderation trend with Peroni 0.0% bottles, giving customers the taste of a premium lager without the alcohol — perfect for midweek visits, designated drivers and mindful drinkers who still want a quality experience.

BOMBAY SAPPHIRE

Premium G&Ts continue to drive value, and Bombay Sapphire remains a go-to for quality and consistency. Or elevate your offering with Bombay Citron Press to tap into the growing demand for fresh, citrus-led serves.

BIG DEAL!

Turn to page 6 for our exclusive Bombay & Fever Tree promotion.

SERVED

up for Summer

As the season shifts, so do drinking habits — with spritzes, lighter serves and flavour-led drinks taking centre stage, ready to keep service simple and margins strong.

Capture the spritz moment with Limoncello, a must-stock for summer menus. The Limoncello Spritz is a light, refreshing serve that’s easy to upsell and perfect for sunny afternoons, offering a vibrant alternative to the classic Aperol.

GLASSWEAR OFFER!

Take advantage of our limited-time deal on page 38.

GREAT SAVE!

Discover your signature offer on page 25.

SERVED

For speed of service and consistency, SERVED cocktail cans are a smart addition — perfect for busy periods, outdoor trading and events, giving customers bar-quality drinks with minimal wait time.

READY TO SERVE?

Turn to page 52.

EL JIMADOR

Tequila is booming, and El Jimador delivers an accessible, versatile option for everything from Palomas to Margaritas — ideal for venues looking to tap into trending serves without overcomplicating their range.

DISCOUNT DEAL

Find your selected discount on page 52.

R E F R E S H YOUR RANGE

Soft Drinks That Drive Spend

WITH MORE CUSTOMERS MODERATING THEIR ALCOHOL INTAKE AND LOOKING FOR PREMIUM ALTERNATIVES, A WELL-CURATED RANGE CAN UNLOCK INCREMENTAL SALES, HIGHER MARGINS AND OFFER ALL-DAY APPEAL

FEVER-TREE

J20

Offer convenience without compromising on quality with J2O cans — a fridge-friendly format that’s perfect for quick service, outdoor trading and customers looking for a refreshing, alcohol-free option.

Elevate your mixers with Fever-Tree tonics, the go-to premium choice that enhances every G&T and encourages customers to trade up, delivering added value with every serve.

SCHWEPPES

Add a point of difference with the Schweppes soda range, including Tropical Soda, Cherry Pepper, Pink Grapefruit and Pink Soda — bold, contemporary flavours that are perfect style serves or even as standout soft options in their own right.

Turn to page 60 to discover a great value deal.

BELVOIR

For a premium, crafted alternative, the Belvoir Sparkling range brings natural ingredients and sophisticated flavours to the table.

ABSOLUT HEAT.

WHITE

Ideal for outdoor drinking and lighter menus, they offer a bright, zesty option your customers will keep coming back

Top left: Flagstone Viognier

Top middle: Flagstone Sauvignon Blanc

Top right: Chapel Down Bacchus

for outdoor spaces or events.

RED

The latest red selections bring a depth without heaviness—perfect for customers who still want a fuller flavour as the weather warms up.

Top: Flagstone Pinotage

Left: Barossa Ink Shiraz Right: Satellite Pinot Noir

Serve something

NEW

Longer days, warmer weather and a growing appetite for lighter, more versatile drinks make this the perfect moment to explore what’s new to Greene King & Belhaven Free Trade. From crisp whites to crowd-pleasing fizz and convenient canned options, these additions are designed to help your venue maximise

ROSÉ

Rosé season is here, is your venue ready? Light, fruity and beautifully balanced, these new wines deliver that pale pink appeal that customers love, making them a must-stock for long lunches and sunny evenings.