Issuu

SEP/OCT 2026

Issue Number. 24

BELHAVEN FREE TRADE MAGA ZINE

25 Deals Inside!

WO R T H T HE E FF O RT p.

F IG HTING VAT Campaigning for a fairer VAT rate

There’s fresh energy at The Last Shift

CAS K AL E WE E K It’s what makes British Brewing so special

MA K I N G LI FE E A S I E R Explore Our Online Platform

W W W. VA L U E F O RV E N U E S . C O . U K PB

SEPT/OCT PROMOTIONS

BEERS, LAGERS & CIDERS

SPIRITS

Deal 3

WISTED THISTLE HALLOWEEN KITS P14 T Buy one keg of Twisted Thistle and receive a Halloween scratchcard kit.

Deal 1

Deal 4

WISTED PEACH INSTALL DEAL P15 T Free keg, plus glassware on install.

ISARONNO 1+1 DEAL P6 D Buy 1 x 70cl Disaronno and 1 x 70cl Three Sixty Vodka and get one case of Schweppes Cherry Pepper Soda free. 5 per customer.

Deal 2

Deal 6

WISTED THISTLE INSTALL DEAL P19 T Free keg, plus POS on install.

NGINE GIN POS DEAL P7 E Buy 2 x 70cl Engine Gin and receive a POS kit free. 3 per customer.

Deal 7

ELTER INSTALL DEAL P22 B Free keg, plus POS on install.

Deal 10

IA MARIA 2+1 & POS DEAL P31 T Buy 2 X 70cl Tia Maria and receive 1 X 70cl Three Sixty Vodka and POS free. 5 per customer.

Deal 8

ELHAVEN BLACK INSTALL DEAL P23 B Free keg, plus POS on install.

Deal 11

HE FAMOUS GROUSE POS DEAL P36 T Buy 2 x 70cl The Famous Grouse and receive 12 Tokyo style highball glasses free. 1 per customer.

Deal 9

EKORDERLIG 4+1 DEAL P30 R Buy four cases from the Rekorderlig packaged range and get one case free. 1 per customer

Deal 12

AVE £2 ON CAMPARI P36 S Save £2 when you buy 2 x 70cl Campari.

Deal 14

HATCHERS 4+1 DEAL P37 T Buy four cases from the Thatchers packaged range and get one case and a POS kit free.

Deal 13

ONKEY SHOULDER POS DEAL P37 M Buy 2 x 70cl Monkey Shoulder and receive a POS kit free. 1 per customer.

Deal 15

TOWFORD PRESS INSTALL DEAL P40 S Install Stowford Press or Stowford Dark Berry and receive a 50L keg and a case of Stowford Press Low Alcohol 8 x 500ml free.

Deal 17

ROWN-FORMAN 4+1 DEAL P41 B Buy 4 x 70cl from the Brown Forman Spirits range and get 1 x 70cl Woodford Reserve free. 2 per customer.

Deal 16

AVE £15 ON PERONI AND ASAHI S BOTTLES P41 Buy three cases from the Peroni and Asahi packaged range and save £15. 2 per customer

Deal 21

I SOLABELLA LIMONCELLO POS DEAL P45 Buy 1 x 70cl Isolabella Limoncello & 1 x 75cl Mionetto Prosecco and receive six Spritz Glasses free. 5 per customer.

ISSUE NO.24

SEP- OCT 2026

DEAL KEY: POS Deal

Install Deal Free Stock Deal

THE FOCUS SHIFTS FROM PEAK SUMMER TRADING TO MAKING THE MOST OF EARLY AUTUMN OCCASIONS.

SOFT DRINKS

G R E E N E K I N G & B E L H AV E N VA LU E H U B

Deal 23

Deal 25

Discount Deal Cashback Club

ACARDI 3+1 & POS DEAL P48 B Buy 3 x 70cl from the Bacardi range and get 1 x 70cl Bacardi Spiced and a POS kit free. 2 per customer.

Deal 5

OCA-COLA CASHBACK CLUB P16 C £10 free credit incentive for new sign ups.

Deal 18

AVE £2.50 ON SCHWEPPES SODAS P44 S Save £2.50 on each case of Schweppes Pink Grapefruit, Tropical, Cherry Pepper & Pink Soda.

Deal 19

AVE £3 ON COCA-COLA ZERO P44 S Save £3 on each case of 330ml Coca-Cola Zero Sugar.

Deal 20

AVE £2.00 ON FANTA & SPRITE P44 S Save £2.00 on Fanta & Sprite 330ml.

Deal 22

ONSTER POS DEAL P46 M Buy one case of Mango Loco and receive a case of Pipeline Punch and a POS kit free.

Deal 24

OCA-COLA & MONIN 1+1 & POS DEAL P48 C Buy 1 x 330ml case of Coca-Cola Zero Sugar and get 1 x 70cl Monin Morello Cherry syrup and POS kit free. 5 per customer.

For all orders please contact

0345 607 5325

UMBU 2+1 DEAL P50 B Buy 2 x 70cl Bumbu Original and get 1 x case of Schweppes Cherry Pepper Soda free. 2 per customer.

greenekingorders.co.uk 2

FULL KEG RANGE The best of English and Scottish classics plus modern craft beer FULL INSTALLATION PACKAGES AVAILABLE FOR ALL BRANDS

Reasons to stock up

DOUBLE

DIGIT GROWTH EVERY YEAR SINCE LAUNCH

BIGGER

GOLD

BRONZE

NATIONAL FAVOURITE

THAN CLOSEST COMPETITOR BY ALMOST 2000 BB1

WORLD BEER AWARDS WINNER 2024

WORLD BEER AWARDS WINNER 2023

Session IPA

Fruity IPA

All Day IPA

Dry Hopped Lager

India Pale Ale

A perfectly balanced, easy-drinking session IPA. Unfiltered to preserve flavours and aromas.

An easy-drinking smooth, unlawfully fruity hazy pale ale with orange, citrus and tropical notes.

This sessionable IPA is a divinely fruity, low strength beer. Eternally light and easy-drinking.

A refreshing modern lager brewed with four tasty world hops. Slightly malty, low bitterness and a clean crisp finish.

A refreshing, hoppy taste. Brewed as an easy-drinking moreish pint, loved by locals.

30 LTR

50 LTR

4.0% ABV

LTR

4.3% ABV

LTR

3.4% ABV

LTR

4.5% ABV

AVAILABLE IN KEG

LTR

3.4% ABV

Blonde

Hazy, pale golden

Light gold

Blonde, pale straw

Tawny, amber

Hoppy, citrus

Soft tropical fruit

Citrus fruit

Delicate tropical, peach

Fresh, clean, hoppy

Tropical fruit, grapefruit

Citrus, hints of lemon, orange & coconut

Mellow tropical notes

Peach, subtle pine, earthy, hoppy

Hoppy, dry, refreshing

ISSUE NO.24

SEP- OCT 2026

Session IPA

Peach Lager

LTR

4.0% ABV

4% ABV

This vibrant, refreshing IPA bursts with tropical pineapple and bright grapefruit notes, balanced by a subtle resinous hop character. The result? A crisp, bold, and flavour-packed pint that keeps you coming back for more.

A bold and brilliantly refreshing lager with juicy peach flavour and aroma, balanced by a crisp, clean and seriously refreshing finish.

Scan here for a flavour of our marketing support

CAMRA’S BEER OF

WINNER OF TWO

BRITAIN WINNER 2023

PRESTIGIOUS AWARDS

Premium Ale

Pale Ale

LTR

5.0% ABV

LTR

4.5% ABV

Brewed longer to a unique recipe An easy-drinking unfiltered pale ale with the delicious aroma of using pale, amber and crystal malts, making it a full flavoured, citrus and tropical fruits. Unfiltered to retain all the hop character. smooth and mature beer.

NO.1

NO.3 NEW LAGER KNOWN AS FROM BELHAVEN “THE BURGUNDY GB STOUT OF SCOTLAND”

ALE IN SCOTLAND 2

30 LTR

AVAILABLE AS A HOUSE LAGER

LTR

Session Ale

50 LTR

Smooth Stout Light Gold Lager Traditional Ale

3.2% ABV

A wonderfully balanced, refreshing and easy-drinking smooth session ale.

4.2% ABV

4.0% ABV

3.9% ABV

A smooth, deep and distinctive stout that delivers rich, roast flavours with a hint of chocolate.

Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish.

A rich, smooth Scottish ale with a classic red appearance, notes of toffee and soft fruit flavours.

Rich amber

Light gold

Amber, copper

Black, dark ebony

Golden

Auburn, copper

Ripe fruit, rich malt

Fruity hop aroma

Sweet, malty

Roasted malt, chocolate

Light citrus, fresh hop

Malty, soft fruits

Malty, mature, bitter/sweet

Refreshing and full of flavour

Dry hops, tropical fruit

Roasted malt, coffee, dark chocolate

Clean, sweet & refreshing

Malty, toffee, soft fruits

Sources. (1) CGA OPMS MAT data to 21/03/2026. (2) CGA Volume MAT to P12 2025. (3) CGA OPM Data to 24/1/26.

FREE CASE OF SCHWEPPES CHERRY PEPPER SODA WHEN YOU BUY 1 X 70CL DISARONNO & 1 X 70CL THREE SIXTY VODKA

W E N

Deal 1

INTRODUCING

THE CHERRY BAKE WELL SPRITZ 25ml Disaronno Originale 25ml Three Sixty Vodka Schweppes Cherry Pepper Soda

T&Cs. Apply. Whilst stock lasts. Max 1 redemption per customer. Max 5 redemptions per customer. Case of Cherry Pepper Schweppes is 24 x 330ml. Source: CGA Mixed drinks report Q4 2025 © 2026 Schweppes is a registered trade mark of European Refreshments UC. Please drink responsibly.

SERVE THE NATIONS FAVOURITE: SPRITZES ARE #1 IN GB* ISSUE NO.24

SEP- OCT 2026

GET AN ENGINE POS KIT

WHEN YOU BUY 2 X 70CL ENGINE

ITALIAN ORGANIC GIN NEW

Deal 2

*T&CS APPLY. WHILST STOCK LASTS. POS KIT INCLUDES 6 ENGINE METAL TINS, 1 ENGINE POURER AND 50 BRANDED COASTERS.

CONTENTS

Issue no.24

TOP PICK! For guests who want the sparkle without the alcohol.

PAGE 51

10 VAT’S THE PROBLEM Join Tom Kerridge’s campaign for 10% VAT.

24 MAKING NEW HISTORY Meet Jack, our Master Brewer.

12 CALENDAR Plan your coming months schedule as we enter Autumn.

26 CUSTOMER PROFILE Meet our customer and hear how the Belhaven partnership works for their business.

20 CASK ALE WEEK A proper point of difference.

32 ONLINE PLATFORM Putting the tools, info & opportunities right at your fingertips. 38 POUR MORE THIS AUTUMN Top seasonal picks in beer and cider.

ISSUE NO.24

SEP- OCT 2026

42 RAISE THE BAR Spirits - rich flavours and premium serves. 47 MORE THAN JUST A SOFT OP TION Quality alcohol-free choices.

SEPT/OCT 2026

WELCOME

to the latest edition of our newly refreshed Value For Venues Greene King and Belhaven Free Trade Services magazine.

s we move into September and October, the focus shifts from peak Summer trading to making the most of early Autumn occasions, changing customer habits and the return of more regular routines. With schools back, evenings drawing in and customers looking for cosy, welcoming places to eat, drink and spend time together, this is a key period to keep momentum going.

TOP PICK! Crisp & refreshing PAGE 38

For me, this is also a brilliant time to celebrate one of the true cornerstones of the Great British pub: cask ale. From Cask Ale Week to Autumn food occasions, Halloween, half-term and the build-up to the festive season, there are plenty of opportunities for our Free Trade customers to showcase quality cask, drive footfall and give guests a reason to discover something new on the bar. In this issue, we’re shining a spotlight on cask ale, exploring why it remains such an important point of difference for pubs and how the right range, quality serve and seasonal line-up can help you make the most of the months ahead. Alongside this, you’ll find drinks deals and promotions to help refresh your offer, add value and support a successful Autumn trading period. Everyone at Greene King and Belhaven looks forward to working with you and supporting a busy, successful September and October ahead.

JACK PALMER GREENE KING HE AD BREWER

Your support needed to champion

VAT CUT for Hospitality

MOMENTUM HAS ACCELERATED THIS YEAR BEHIND CALLS FOR THE GOVERNMENT TO REDUCE THE RATE OF VAT PAID BY HOSPITALITY IN THE UK.

ith pubs, bars, restaurants, cafes, hotels, and more all seeing costs increase significantly in recent years, there is increasing awareness of how a cut in VAT would give all hospitality businesses the boost they need to continue serving their communities for years to come. Led by renowned chef, publican and TV presenter Tom Kerridge, the VAT’s the Problem campaign is calling for a VAT cut from 20% to 10% for the whole of the hospitality sector. Its aim is to reach a million signatures to demonstrate to the Government the strength of support behind this. Belhaven is backing the campaign and is pleased to share a letter with our readers from Tom Kerridge on why your support is so important.

SCAN HERE

to sign the petition & head to the website shop to download & order campaign material.

ISSUE NO.24

SEP- OCT 2026

DEAR ‘VALUE FOR VENUES’ READER,

ur sector is under huge pressure. We know it. We live and breathe it every day. We know that the key to unleashing hospitality’s potential to grow and thrive into the future comes through a VAT cut. We’re making sure Government knows that too, and we need your help. That’s why we’ve launched #VATsTheProblem. It’s a nationwide campaign for all hospitality businesses to unite behind a call to cut VAT for hospitality to 10%. In Europe, VAT rates run anywhere between 8% and 12%, whereas we sit as one of the highest with 20%. That needs to change and we need your help to push this message to Government, your guests, your customers and the public at large. We’ve launched a petition, and we’re aiming to get a million signatures supporting a VAT cut to 10% for hospitality. Now is the time for hospitality to galvanise behind this campaign. Three hospitality businesses per day are closing. We need them to stay open, we need growth, we need to bring youth unemployment down and we need to secure the future of the most exciting sector that we have. Our ask is simple. Firstly, visit www.vatstheproblem.co.uk and add your name to the petition, or scan the QR code next to this letter. Secondly, help spread the message in your venue. Displaying #VATsTheProblem posters, beer mats and other campaign materials is a simple way to raise awareness with customers and encourage more people to get involved. All the campaign assets are on the website and you can either download materials to print yourself, or order them to be delivered directly to your venue. Be part of a movement that aims to get hospitality recognised and taxed in a much fairer way. I know that the Government is listening, but we do need to push hard. Ask every single member of your team to sign the petition, and ask them to rally their friends and family, too. Let’s all get behind the campaign, make our voices heard and bang the drum for hospitality! Big love,

“NOW IS THE TIME FOR HOSPITALITY TO GALVANISE BEHIND THIS CAMPAIGN.” TOM KERRIDGE

GREAT VALUE SE A SONAL BEERS

BRIGHT SIDE PALE ALE

S T EDMUNDS GOLDEN BEER

H AUNTED HIGHL ANDER RUBY RYE ALE

4.0% A BV

4.2% A BV

3.4% A BV

AVAIL ABLE

UNTIL SEPTEMBER

SEPT & OCT

OCTOBER

9G FIRKIN PRICE

£89.98

£79.98

4.5G PIN PRICE

£49.99

£44.99

ALTERNATIVE CLIP AVAILABLE

ST EDMUNDS & HARVEST GLOW

Two designs, one great beer ISSUE NO.24

SEP- OCT 2026

POS KIT AVAIL ABLE K ING OF THE CA S TLE PALE ALE 4.3% A BV

AVAIL ABLE

SEPT & OCT 9G FIRKIN PRICE

£89.98 4.5G PIN PRICE

£49.99

b e t we e n n io t a r o b a ll A co ell Brewer y. t s u A t S d n a Greene King ard pale ale is brewed This hop forw of the finest Anglian using a blend alts, resulting in a m and Cornish ced, easy-drinking n perfectly bala ale ale. p

Speak to your Sales Development Manager for more information Pricing shown above is fixed for the full availability of these seasonal cask ales in 2026, and supersedes any higher pricing already agreed with your Sales Development Manager.

CALENDAR

2026

SEPTEMBER 17th–27th CASK ALE WEEK

A key opportunity to put cask in the spotlight. See page 20 for How to make the most out of Cask in your venue.

19th OKTOBERFEST

Bring a seasonal beer focus to your venue with beer-led promotions, themed food pairings, stein-style serves, sharing platters or live music to create atmosphere and drive footfall.

25th

Football WITH DOMESTIC FOOTBALL BACK IN FULL SWING, SEPTEMBER IS IDEAL FOR PROMOTING REGULAR MATCH DAY TRADE.

ISSUE NO.24

SEP- OCT 2026

MACMILLAN COFFEE MORNING Why not bring your community together by hosting an event at your venue? It’s a fantastic way to support people living with cancer while welcoming new and familiar faces through your doors.

OCTOBER

4th & 11th

NFL LONDON GAMES A growing UK sporting occasion. Promote big-screen coverage, sharing food, pitchers, wings-style specials or themed drinks to create an event atmosphere.

Half Term A KEY TRADING WINDOW FOR FAMILIES. PROMOTE KIDS’ MEALS, VALUE OFFERS, EARLY DINING, SOFT DRINKS AND CASUAL LUNCH OCCASIONS TO INCREASE

DAYTIME FOOTFALL.

31st HALLOWEEN

Whether you’re planning a family-friendly afternoon or a spooky evening celebration, Halloween is the perfect excuse to fill your venue with costumes, laughter, and customers making memories.

E L T S I H T D E T S I W T BUY A KEG OF

N E E W O L L A H E E R AND GET A F T SCRATCHCARD KI

Deal 3

ROS-DRIVING PROMOTION YOUR DRINKERS COULD WIN A BOBBLE HAT OR T-SHIRT EACH KIT CONTAINS: 55 X SCRATCHCARDS 15 X T-SHIRT PRIZES 10 X BOBBLE HATS 200 X DRIP MATS 4 X FONT HANGERS

HAUNTINGLY TWISTED Promotion eligible to customers who purchase at least 1 x 30L Keg of Twisted Thistle between 1st September and the 10th October 2026. 75 Kits available, while stocks last. Kits at dispatched separately to beer orders and will be delivered by 23rd October 2026. POS images may vary from those shown and items may be substituted.

ISSUE NO.24

SEP- OCT 2026

FREE KEG & GLASSES UPON INSTALL

• 4% ABV PEACH LAGER • A BOLD AND BRILLIANTLY REFRESHING LAGER WITH JUICY PEACH FLAVOUR, SUBTLE SWEETNESS AND A CRISP CLEAN FINISH. Deal 4

12x FREE Glasses on install

SPEAK TO YOUR SALES DEVELOPMENT MANAGER FOR MORE INFORMATION OR TO ARRANGE AN INSTALL Terms and Conditions: Promotion available for new keg installs during September and October, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items.

THE

CASH CA ASH BACK B CLUB 15 POINTS for any packaged case

5O POINTS for every bag in box

Deal 5

BONUS POINTS for purchasing featured products

REDEMPTIONS REWARDED QUARTERLY COLLECT 1000 POINTS

£10

FREE CREDIT

Scan Here

to stock up and start saving money

© 2026 The Coca-Cola Company. All rights reserved. T&C’s apply. GK Free Trade pubs only. Opt in required at https://www.greenekingorders.co.uk/ contentpage/Coca-Cola-Cash-Back from 01/04/2026. Automatically earn points when you buy qualifying CCEP products. Packaged case = 15 Points, Bag in Box = 50 points. 1000 points = £10 credit added to your trade account each quarter. £10 free credit will added to your account when you sign up within the ﬁrst 3 months. We reserve the rights to change the number of points allocated per purchase at any stage of the scheme. Wholesalers are excluded from this scheme. Points can be rolled over. Subject to English law and the exclusive jurisdiction of the English courts. Greene King and Coca-Cola Europaciﬁc Partners Great Britain Limited are joint promoters and reserve the right to amend or terminate the scheme at any time with reasonable notice. Full Ts & Cs at https://www.greenekingorders.co.uk/ ISSUE NO.24

SEP- OCT 2026

Greene King & Belhaven

Free Trade Events Following the success of our Anglia Free Trade event earlier this year, we’re pleased to confirm that we’ll be running more customer events in the future.

YOU’LL BE ABLE TO SEE WHAT’S COMING UP AND REGISTER YOUR INTEREST FOR FUTURE EVENTS, INCLUDING LONDON.

ur Free Trade events are designed to bring customers, suppliers and the Greene King & Belhaven teams together. They’re a chance to sample products, discover what’s new, access event-only deals, hear from industry experts and explore the wider support available to help your business. We’re also planning a future event in London, giving more customers the opportunity to join us, meet the team and see what’s available across our full drinks and services proposition.

Sample. Discover. Connect.

SCAN THE QR CODE Visit our events page to keep up to date with upcoming trade shows and customer events.

We've been crafting fine ales from our two historic breweries for over 200 years. Everything from traditional to seasonal cask ales. Young appeal – 33% more 25-34 year old drinkers than the cask average1

CAMRA’s Beer of Britain Winner 2023 Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full-flavoured, smooth and mature beer.

Our IPA is true to the original recipe – delivering a deliciously easy-drinking and moreish pint.

India Pale Ale Amber Firkin code 461999

The perfect ale to accompany British pub food

Premium Ale

3.4% ABV

Rich Amber

Pin code 461964

Bespoke house ale badge available Wonderful blend of hops that give spicy and citrus fruit flavours that lead to a dried fruit and biscuit malt finish

A rich toffee-flavoured beer bursting with fruity characters, perfectly balanced with a clean bitter finish.

Classic Ale 4.1% ABV

Pin code 002038

A Premium Ale Inspired by England's Oldest Inn

A beer worthy of celebrating our great capital city. Notes of toffee accompany herbal and resin hop flavours.

Rich Amber

Firkin code 002011

5.0% ABV

Premium Ale Dark Copper

4.3% ABV

Bitter Tawny Amber

3.9% ABV

Firkin code 408001

Firkin code 179081

Firkin code 180934

Bespoke house golden ale badge available

40+ awards including CAMRA Supreme Champion

“The burgundy of Scotland®”

Strongly aromatic, with hints of fresh citrus. Distinctive light malt, floral flavours with zesty citrus hop for a mouth-watering finish.

Full of hops and with lasting fruity flavour, this beer is inspired by bold American pale ales.

Pale Ale Light Gold

A rich, smooth Scottish ale with a classic red appearance, notes of toffee and soft fruit flavours.

India Pale Ale 4.0% ABV

Firkin code 327677

Gold

3.8% ABV

Firkin code 458866

Scottish Ale Red

Pin code 461476

3.9% ABV Firkin code 457258

STOCK CASK RISK FREE Our Cask Iron Guarantee is a Sale or Return Policy Be confident in stocking a full range of Greene King cask ale for your drinkers to enjoy. If any Greene King cask ales – broached or un-broached – go out of date, you can claim a full refund for un-broached and credit for remaining volume on broached casks*. For more information speak to your Sales Development Manager. *Excludes 4.5G pins. Cask Iron Guarantee terms and conditions at www.greenekingbrewery.co.uk/CaskIronGuarantee ISSUE NO.24

SEP- OCT 2026

Scan here for a flavour of our marketing support

THE ICON RETURNS NEW. REFINED. REFRESHINGLY TWISTED. • 4 % A BV • BLONDE • T R O P I CA L F R U I T F L AVO U R S • B O L D, B R I G H T A N D J U I CY • F R O M S C O T L A N D’ S O L D E ST W O R K I N G B R E W E RY Deal 6

FREE KEG & POS KIT U P O N I N STA L L

S P E A K TO YO U R SA L E S D E V E L O P M E N T M A N AG E R F O R M O R E I N F O R M AT I O N O R TO A R R A N G E A N I N STA L L Terms and Conditions: Promotion available for new keg installs during September and October, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items. 20

CASK F ALE

or pubs, bars and hospitality venues, that makes cask a powerful point of difference. Whether you are serving loyal regulars, encouraging midweek visits or giving curious drinkers something new to try, a well-kept cask range can help create conversation, drive footfall and add theatre to the bar.

A PROPER POINT OF DIFFERENCE

In an ever-changing drinks landscape, cask ale remains one of the defining features of the Great British pub. It is distinctive, characterful and, most importantly, something customers cannot recreate in the same way at home.

ISSUE NO.24

SEP- OCT 2026

This September and October, cask has an even bigger moment to shine, with Cask Ale Week running from Thursday 17 to Sunday 27 September. It is the perfect opportunity to celebrate the category, refresh your range and give customers a reason to explore what is on the hand-pull.

Why cask still matters Cask ale is more than just a drink; it is part of the pub experience. It offers provenance, craft and tradition in every pint, while giving venues a genuine reason for customers to choose the pub over the sofa. For regular cask drinkers, it is a trusted favourite. For others, it is an opportunity to discover something different. The key is making it easy, approachable and well-presented. A clear range, confident team recommendations, quality glassware and simple tasting notes can all help customers feel comfortable trying something new. Cask also works hard for venues. It can support quieter trading periods, encourage repeat visits and give regulars a reason to check what is new on the bar. When served well, it becomes a marker of quality and care across the whole venue.

SPEAK TO YOUR SALES DEVELOPMENT MANAGER ABOUT BUILDING THE RIGHT CASK RANGE FOR YOUR VENUE AND MAKING THE MOST OF CASK ALE WEEK

A seasonal ale line-up gives venues a simple way to keep the bar fresh and link the range to key trading moments through the year.

Make Cask Ale Week work harder

Quality starts in the cellar

Cask Ale Week is a ready-made reason to put cask in the spotlight. It gives venues the chance to celebrate the category, encourage trial and create activity that feels social, relevant and easy to join in with.

A great pint of cask begins long before it reaches the glass. Cellar standards, temperature control, line cleaning, stillaging and stock rotation all play a vital role in delivering the flavour the brewer intended. For customers, quality is everything. A well-kept pint builds trust and encourages repeat purchase. Greene King supports venues with practical cellar guidance and support materials to help teams maintain standards day to day.

Simple ideas include tasting flights, a “beer of the day”, chalkboard tasting notes, team recommendations, quiz nights, live music or social media posts showing what is currently pouring. The aim is to make cask visible, accessible and worth talking about. Even small touches at the bar can help customers feel more confident trying something new.

Trial, rotate and reduce risk A successful cask range should balance consistency with discovery. Core brands give regulars confidence, while seasonal and rotating ales give customers something new to try. For venues that want to expand their range without overcommitting, smaller formats such as 4.5G pins can help support trial and maintain freshness. They are particularly useful for quieter trading days, seasonal specials or venues introducing cask to new drinkers. Tasting flights can also help remove the fear of choosing a full pint. Offering smaller serves encourages exploration, supports upsell and gives teams a natural way to start conversations about flavour, style and recommendations.

Stock with confidence Greene King’s Cask Iron Guarantee gives venues added confidence when stocking Greene King cask ales. If any Greene King cask ales go out of date, whether broached or unbroached, venues can claim a full refund for unbroached casks and credit for the remaining volume on broached casks.*

The final pour Cask ale remains one of the pub trade’s most distinctive assets. It brings heritage, flavour, theatre and a genuine reason for customers to visit. With the right range, strong cellar standards and simple promotional activity, cask can work hard throughout September, October and beyond. From trusted favourites such as Greene King IPA and Belhaven 80 Shilling, to modern choices like Yardbird and seasonal ales, make cask a standout part of your offer.

*Excludes 4.5G pins. Cask Iron Guarantee terms and conditions apply.

BUILD THE RIGHT RANGE

Greene King & Belhaven’s cask range gives you the flexibility to build around trusted favourites, regional appeal and seasonal variety.

"BELTER" NOUN (informal )

USED TO DESCRIBE SOMETHING THAT IS ADMIRABLE, OUTSTANDING, OR THRILLING.

JUST LIKE THIS LAGER • 4 % A BV • GOLDEN • C L E A N , SW E E T & R E F R E S H I N G • A H I T W I T H L AG E R D R I N K E R S ! • F R O M S C O T L A N D’ S O L D E ST W O R K I N G B R E W E RY

Deal 7

FREE KEG & POS KIT U P O N I N STA L L

S P E A K TO YO U R SA L E S D E V E L O P M E N T M A N AG E R F O R M O R E I N F O R M AT I O N O R TO A R R A N G E A N I N STA L L Terms and Conditions: Promotion available for new keg installs during September and October, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items. ISSUE NO.24

SEP- OCT 2026

PREMIUM STOUT YO U C A N A F F O R D T O

LOVE

STILL NO.1 SCOTTISH STOUT IN GB * BELHAVEN BLACK STOUT IS THE PERFECT CHOICE FOR PUBS LOOKING TO OFFER A SMOOTH, DEEP AND DISTINCTIVE STOUT THAT CUSTOMERS WILL RETURN FOR AGAIN AND AGAIN. Da r k a n d ve r sa ti l e , p e r f e ct wi th h e a r ty f ood , d e sse r t or si m p l y e n joy i n g i n th e p u b . Wh e th e r p ou re d a s B e l h ave n B l a ck or h ou se stou t, i t h a s a n i con i c ta ste a n d stu n n i n g p re se n ta ti on .

IT IS THE NUMBER 3 STOUT IN GB*

Deal 8

FREE KEG AND POS KIT ON INSTALL

STYLE: SMOOTH STOUT ABV: 4.2% COLOUR: BLACK/DARK EBONY TASTE: ROASTED MALT, CHOCOLATE Brewed using a blend of roasted barley, black and chocolate malt. A deliciously smooth velvet stout, with a hint of sweet chocolate and a rich dark finish, without bitterness. *CGA OPM Data to 24/01/2026. Terms and Conditions: Promotion available for new keg installs during September and October, 2026. One deal per customer. POS items are subject to availability and may be delayed or substituted with greater value items.

Making New

HISTORY

JACK PALMER, WHO HAS BEEN IN HIS ROLE AT GREENE KING SINCE 2022, HOLDS MASTER BREWER STATUS AND HIS PREVIOUS JOBS INCLUDE WORKING AT GUINNESS IN DUBLIN. WITH CASK ALE WEEK ON THE HORIZON, HE WAS QUICK TO UNDERLINE WHY HE FEELS THIS NATIONWIDE CELEBRATION IS SO IMPORTANT. “Cask ale is what makes British brewing special, I think when you get cask at its best you can’t beat it, it’s brilliant. I do think it should be celebrated more, I’m actually waiting for the trend to go full circle, because cask is the purest form of beer. It’s coming straight out of the tank into the cask whilst it is still fermenting and then you’re drinking it. It’s what makes British pubs unique.” With such a loyal customer base the responsibility of maintaining the quality of old favourites such as IPA and Abbot Ale is huge. But it is one that Jack thrives on. “There is a recipe book – and when you first join it does take you a little bit of time to understand how each beer is made. IPA is pretty much unchanged from 100 years ago. Abbot Ale is 75 years old now and that will have changed very little too. It reached the final of Great British Beers last year, which was great recognition for the work that we’re doing.”

expect, our calendar focuses on the time of year in which the beer will be consumed. The seasonals give us a chance to try different things as well. We’ve experimented with stouts and fruit flavoured beers and that’s key for the cask offering moving forwards.” It is a job Jack is clearly passionate about - with Greene King’s portfolio providing him with the perfect balance of old and new. “I love being in the brewery with all the nice smells and the smart kit that we have. The lovely thing about Greene King is that we combine the heritage of our traditional cask ales with our new product development work too and the development of new premium beers like Level Head and Pilfer has been really exciting.” “I never forget that it’s our heritage that makes us unique, but we’re aiming to make history with our new beers too now.”

In addition to the curation of those classic beers, the firm’s Head of Brewing is overseeing an exciting range of new cask flavours too.

Another important aspect for the brewing team is ensuring that when the beer leaves the brewery it arrives at the venue in the best possible state.

“Our seasonal cask offering has really developed and as you might

“From the grains coming in the door to leaving to go the venue, we test the

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beer up to 200 times. And we taste every cask batch before it leaves us to ensure the end customer is getting exactly what we expect.” Jack is also in regular contact with the marketing team to discuss the industry’s latest trends, including the growth in Gluten Free and low and no options. “Our Gluten Free bottled products are proving very popular and this is something we are certainly looking to expand upon. In terms of alcohol free, the market is going from strength-to-strength and there have been huge improvements in taste in these over the last few years. The technology is advancing all the time and we’re constantly looking at it.” With exciting developments in place Jack has every reason to be optimistic about Greene King’s brewing future. “Whenever I go into a venue with our beers on, and I see people in there drinking them, it makes me incredibly proud. And with our new brewery opening in 2028 we are set for another exciting chapter, one that secures the future of brewing in Bury St Edmunds.”

Greene King Brewery HEAD BREWER J AC K PA L M E R

L O C AT I O N BURY ST EDMUNDS

From the grains coming in the door to it leaving to go the venue, we test the beer up to 200 times 26

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ENERGY Fresh

at The Last Shift

Last year it looked as though it had quite literally been the ‘Last Shift’ for the Braehead-based pub of that unusual name. However, Eileen and her daughter Danielle had other ideas, and they have been working all hours to breathe new life into this historic pub. “I finished working at The Last Shift about 11 years ago and I always thought, ‘If it becomes available, I’d like to have a go at running it myself.’ So, when it became a possibility last year, me and my daughter sat and spoke about it and said, ‘If we’re going to do this, we’re doing it together.’ Life’s too short you cannae stop and think ‘what if.’ You’ve got to go for it, and so far, it’s been ok.” Reopening as recently as late March this year, it has taken a huge amount of effort to get the pub back up and running and serving its community again. “I was always brought up to know that anything that’s worth having is worth working for. Everything we have done to the pub; we have done ourselves. At times I’ve even been sitting at a sewing machine at 4am

reupholstering the chairs.” “We spent three months of long days and nights getting her all cleaned up, and now she’s open and running with good quality home-cooked food. We’re putting on events too so that the bar is getting busy as well.” As a result, the locals are delighted to see it open and looking so cared for again. “It’s a wee pub in the middle of nowhere that’s run by locals for the locals. There are a few Airbnb’s in the village, one of which is only two doors down from the pub, so they can phone a meal in and one of the waitresses will take it over there for them.” “Most of our customers are from the farming community though, and they like to fall out of their tractors and grab a pint and something to eat at the bar,

rather than going in the restaurant so that’s why we’re doing a range of bar snacks as well now.” “At the moment we can’t justify being open seven days a week, hopefully we will get to that as it builds because folk will always need to eat and they will always need to have a gathering place and that’s what we are.” That strong commitment to their local community is leading a co-operative approach to the pub’s food procurement process too. “The long-term goal is to source everything locally from our farming community. I want to cut out the middlemen and give the local farmers all of the profit, so they get good market value for their animals.” So, where did the pub’s interesting name originate from?

“We’re only a small venue, but Belhaven has given us as much care and attention as they would to a big 40 keg a week order.” “It’s an old building with a lot of history. It was an undertakers at one time. There also used to be a lot of mining around here and once they had finished their work, the miners would all come to the pub, so it was their ‘last shift’. I think it must be a combination of those two things.” While certainly not complacent, Eileen takes great satisfaction from all that her family has achieved so far. “The thing that I’m most proud of is that my daughter has stepped up and done this with me and my granddaughter helps out too, and together as a family we have got the building looking like it is loved again.” That sense of family is a constant reference point throughout our conversation, and it extends to the Belhaven team too. “Whether she likes it or not, Karen, our SDM is one of us now! I think there was only three weeks from the time we first spoke to Karen to us

making our first order with her.” “Belhaven feels like my wee local brewery. Sometimes with nationwide companies you get different faces all the time. But it’s the continuity that makes the difference with them. If there is ever an issue you don’t feel like you have to explain every detail, Karen just gets it.” With space in their compact bar at a premium, the selection of drinks is another critical factor where Belhaven has been able to offer advice. “Whatever we have behind the bar needs to sell. We’ve got our regulars here who know what they like. But Karen suggested we try Twisted Thistle and it has proved really popular.” Eileen may refer to her establishment as a ‘wee pub’, however, that’s definitely not how she has been made to feel by her drinks supplier. She concluded: “We realise we’re only a small venue, but Belhaven has given

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us as much care and attention as they would to a big 40 keg a week order. Our business feels like it really does mean something to them.” Belhaven’s Sales Development Manager Karen has found her move from the telesales team into a field-based sales role a rewarding experience, as she explains: “It’s given me the opportunity to build deeper, face-to-face relationships with customers and to really understand their businesses first-hand. I’ve loved seeing the impact we can make on the ground.” “Working with the owners of The Last Shift has been a highlight they’re a fantastic mother-anddaughter team who are new to the trade but bring so much passion and enthusiasm. Supporting them as they navigate running a pub for the first time has been so rewarding. We’ve built a strong, collaborative relationship and it genuinely feels like we’re working together to make the business a success.”

The long-term goal is to source everything locally from our farming community.”

The Last Shift OWNER EILEEN

L O C AT I O N B RAEHE AD, SCOTL AND

B E L H AV E N S A L E S DEVELOPMENT MANAGER KAREN

Deal 9

BUY ANY 4 CASES FROM THE RANGE AND RECEIVE 1 CASE FREE

Range includes: Strawberry-Lime, Wild Berries, Peach-Raspberry, Mango-Raspberry and Passionfruit. Contact your local representative for more details. Promotion valid 27th August to 28th October 2026.

165000-1 REK GKPP Aug_Oct Brochure Ad 210x297mm (P).indd 1

26/06/2026 11:42

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G ET 1 X 7 0CL TH R E E SI X T Y V OD K A A ND 6 TIA M ARI A C OU P E S F OR F R EE * W HE N YO U BUY 2 X 7 0C L T I A MARIA C OL D BR EW C O FFEE LIQ UEUR

Deal 10

PERFECT ESPRESSO MARTINI 25 M L T H R E E S I X T Y VO DKA 25 M L T I A M A R I A 5 0M L E S P E S S O DA S H O F S U G A R S YR UP

T & C S A P P LY. W H I L S T S TO C K L A S T S . M A X R E D E M P T I O N S 5 P E R C U S TO M E R . 32

EVERYTHING YOU NEED

all in one place!

Our Online Platform puts the tools, information and opportunities you need right at your fingertips.

unning a successful venue takes time, focus and a constant eye on the details. From managing stock and controlling costs to keeping customers happy and staying on top of administration, there’s always something demanding your attention. That’s why Greene King & Belhaven Free Trade Online Platform has been designed to make life easier. Bringing together ordering, savings, support and business tools in one convenient platform, it gives you everything you need to keep your operation running smoothly, whenever and wherever it suits you.

FLE XIBILITY THAT FITS AROUND YOU In hospitality, plans can change quickly. A busy weekend, an unexpected event or a sudden increase in demand can all mean you need a little extra flexibility. That’s why selected Tuesday deliveries benefit from later ordering cut-off times, giving you more time to finalise your requirements and respond to changing circumstances. For more information around later cut off times, please reach out to your Sales Development Manager

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ORDER WITH CONFIDENCE With access to a huge range of drinks, essentials and trusted brands, finding what you need has never been easier. Browse products at a time that works for you, build orders quickly and discover new opportunities across your range without having to pick up the phone.

ONLINE PLATFORM; SUPPORT WHEN YOU NEED IT Running a venue comes with enough challenges, so getting support should be simple. The Support Hub provides quick access to helpful training, tools and assets whenever you need assistance. Whether you’re looking for answers to common questions or practical help with your account, support is always within easy reach.

Even better, you can see your prices instantly as you shop, helping you make informed purchasing decisions every time. No surprises, no uncertainty, just clear visibility that helps you stay in control of costs and margins.

Need to keep track of your paperwork? Online Platform also gives you instant access to invoices and statements, making it easier to stay organised and manage administration efficiently.

COMING SOON: PUBTUBE Introducing PubTube, a hub of video content featuring practical guidance and industry insights to help operators get even more from their business.

MORE WAYS TO SAVE Our Online Platform isn’t just about convenience, it’s packed with opportunities to help you unlock extra value. The Value Hub Savings area brings together a range of offers and promotions designed to help you reduce costs and make your budget go further. Whether you’re looking for everyday savings or seasonal opportunities, it’s a great place to discover additional value. You’ll also find exclusive online-only promotions available through the platform, giving you access to deals that aren’t available elsewhere. Combined with

all the fantastic offers featured in Value for Venues magazine, there are more opportunities than ever to make every order work harder. Looking for even bigger bargains? The Clearance section is packed with fantastic savings on selected products while stocks last. It’s the ideal place to uncover great-value deals and maximise your purchasing power.

Online Platform goes beyond products and promotions. The platform also connects you with a range of additional services designed to help support and grow your business.

And don’t forget the Coca-Cola Cashback Club, where eligible purchases can earn account credit, helping you unlock additional rewards and generate extra value from products you’re already buying.

VISIT NOW

greenekingorders.co.uk 3344

3355

valueforvenues.co.uk

SUPPLY SUPPORT SUCCESS ISSUE NO.24 SEP- OCT 2026

INNOVATIVE HOME TECHNOLOGY

LIFESTYLE & LEISURE

w w w. d e l l o n d a . c o . u k

Exclusive Greene King offer

SAVE 15%

Step 1: Simply call 01284 757575 or email support@dellonda.co.uk to register for the discount and obtain the discount code. Step 2: Place your order on www.dellonda.co.uk and enter your discount code at the checkout.

Enhance your space with Dellonda

Upgrade your venue with durable, stylish products designed for hospitality. From high performance patio heaters and versatile parasols, to comfortable garden furniture, reliable back bar fridges and stylish kitchen appliances. Dellonda helps you create inviting spaces where your customers can relax, dine, and linger longer.

Designed for British weather and daily commercial use, our products combine durable construction and an appealing aesthetic to help maximise covers, boost revenue, and keep customers coming back all-year-round.

Deal 11

Buy 2 x 70cl bottles of THE FAMOUS GROUSE and receive 12 x Tokyo style highball glasses free*

*Whilst stocks last Savour The Famous Grouse Responsibly.

Deal 12

CLASSIC NEGRONI RECIPE

NO NEGRONI WITHOUT CAMPARI

INGREDIENTS 25ml CAMPARI 25ml GIN 25ml SWEET VERMOUTH ORANGE SLICE ICE CUBES METHOD Fill a rocks glass with ice, pour in the ingredients, stir gently. Add more ice & garnish with a slice of orange.

ENJOY RESPONSIBLY

*18+ ONLY, WHILE STOCKS LAST, MAX OF 2 DEALS PER CUSTOMER PER WEEK

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Deal 13

BUY 2 X 70CL BOTTLES OF MONKEY SHOULDER AND RECEIVE A BAR KIT FREE* KIT CONTENTS

2X 1X

30X

KIT CONTAINS: 6 X GLASSES 2 X BAR RUNNERS 1 X ORANGE PEELER 30 X MENU CLIPS

THE APPROACHABILITY OF BOURBON WITH THE QUALITY OF A SPEYSIDE SINGLE MALT. *WHILST STOCKS LAST. PLEASE DRINK RESPONSIBLY.

Deal 14

PICK ANY 4 CASES OF BOTTLES & GET A CASE OF

BLOOD ORANGE PLUS A POS KIT FREE! N O. 1

Zero apple cider in the On Trade

N O. 1

Cloudy apple cider

N O. 1

On Trade NPD launch of the year

BEST

NPD launch in 2024

T&Cs: Buy 4 cases of 6 x 500ml bottles of Thatchers Cider and receive 1 case of 6 x 500ml Thatchers Blood Orange free of charge. Plus receive a free POS kit which includes 12 x pint glasses and 2 bar runners. Thatchers Ciders included in this promotion are 500ml Bottles of Zero, Haze, Blood Orange & Apple & Blackcurrant. CGA OPMS P13 27.12.25 12 week volume data Kam media cider research Apr 25 CGA NIQ OPMS P13 volume 2025

AUTUMN Pour more this

s customers transition from Summer spritzes to cosy catch-ups and live sport, now’s the perfect time to refresh your beer and cider offer. From exciting new launches to trusted best-sellers and low and no options, these standout brands will help keep your venue stocked for every taste.

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PERONI NASTRO AZZURRO Bring authentic Italian style to your bottled beer range with Peroni Nastro Azzurro. Alongside the classic lager, Peroni Gluten Free ensures more customers can enjoy the same crisp, refreshing taste, while Peroni Nastro Azzurro 0.0% offers a premium alcohol-free alternative without compromising on quality. A strong bottled range helps cater for every occasion and every customer. Exclusive deal on page 41!

THATCHERS Whatever your customers are looking for, Thatchers has a cider to suit the occasion. From the naturally cloudy refreshment of Thatchers Haze to the crisp 0.3% Low Alcohol, alongside the vibrant fruit flavours of Blood Orange and Blackcurrant, there’s something to appeal to every taste. Stocking a broad range gives customers more choice while tapping into the continued demand for premium fruit and lower-alcohol ciders. Your standout offer awaits on page 37.

BIRRA MORETTI A firm favourite, Birra Moretti continues to deliver premium appeal with its balanced blend of malted barley, subtle citrus notes and gentle hop bitterness. Served ice cold, it’s the perfect pint for everything from casual lunches to evening dining, making it a versatile addition that pairs effortlessly with a wide range of dishes.

NEW

Twisted Peach Brilliantly refreshing 4% peach lager with juicy peach flavour, subtle sweetness and a crisp, clean finish. Light gold in colour with ripe peach aroma, it’s fresh, fruity and easy-drinking. A pint made for sunny days, beer gardens and anyone looking for something a little different at the bar. Find your install deal on page 15.

Deal 15

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DEEP FLAVOURS, PREMIUM POURS Deal 17

Buy 4 bottles from our range and get x 1 Woodford Reserve 70cl FREE PLEASE DRINK RESPONSIBLY. BROWN-FORMAN BEVERAGES, LOUISVILLE KY. ©2026 BROWN-FORMAN BEVERAGES. ALL RIGHTS RESERVED. Source: CGA by NIQ; Volume and Value Sales; MAT 29.11.25

Deal 16

BUY ANY 3 CASES OF ASAHI SUPER DRY OR PERONI NASTRO AZZURRO AND GET £15 OFF

T&Cs: Must buy 3 x 24x330ml cases, from the Asahi UK portfolio, at the same time/in one order to receive £15 off – max two deals per customer. Available September – October 2026.

BAR Raise the

this Autumn

As the seasons change, customers are looking for richer flavours, premium serves and new experiences at the bar.

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MONKEY SHOULDER

BUMBU RUM

A modern blended malt Scotch whisky that’s as versatile as it is approachable, Monkey Shoulder combines smooth vanilla, honey and spiced oak flavours with a mellow finish. Perfect for enjoying neat, over ice or in contemporary whisky cocktails such as an Old Fashioned or Whisky Sour. Don’t miss your exclusive offer on page 37.

Rich, smooth and full of Caribbean character, Bumbu Original is crafted using premium sugarcane and a blend of natural spices. Notes of vanilla, caramel and toasted oak make it ideal served over ice or in indulgent rum cocktails. Discover a premium offer on page 50.

CAMPARI The unmistakable Italian aperitif continues to be a must-stock for autumn entertaining. With its distinctive bittersweet flavour and vibrant red colour, Campari is the essential ingredient in classics such as the Negroni and Americano, while also serving beautifully with tonic or soda for a lighter aperitif. Turn to page 36 for our special offer.

DID YOU KNOW... The Engine Gin design is inspired by Italian motorsport culture, and the brand even uses recycled-style aluminum packaging to reinforce the industrial aesthetic.

DID YOU KNOW...

New!

ENGINE GIN

For many decades, that vivid red came from carmine, a natural dye made from crushed cochineal insects. In 2006, the company switched to artificial colouring.

Bring something truly distinctive to your back bar with our latest Gin offering Engine Gin. Crafted in Italy and presented in its iconic oil-can-inspired packaging, this organic London Dry Gin delivers bright citrus notes balanced with floral sage and liquorice root. Eye-catching, premium and packed with personality, it’s a great talking point for customers looking to discover something new. Find your unmissable deal on page 7.

Deal 18

SAVE

£2.50 SCHWEPPES CHERRY PEPPER, TROPICAL SODA, PINK GRAPEFRUIT SODA & PINK SODA 200ML NRGB

NEW

Deal 19

Deal 20

24 x 330ml Coca-Cola Zero Sugar NRGB

24 x 330ml cases of Fanta Orange NRGB or Sprite Zero Sugar NRGB

Save £3.00

My CCEP m y. c c e p . c o m

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SEP- OCT 2026

SCAN ME

m y. c c e p . c o m

SCAN ME

My CCEP

Save £2.00

SERVE ION'S THE NAT CKTAIL. C E IT O FAVOUR RE OFFICIALLY A S E Z * SPRIT

#1 IN G

GET 6 FREE ISOLABELLA LIMONCELLO SPRITZ GLASSES

WHEN YOU BUY 1 X 70CL ISOLABELLA LIMONCELLO AND 1 X 75CL MIONETTO PROSECCO

Deal 21

MASTER THE LIMONCELLO SPRITZ

SCAN HERE

*CGA mixed drinks report Q4 2025 T&Cs apply. Whilst stock lasts. Max redemptions 5 per customer.

Put monster in the mix.

Deal 22

unleash your pub & bar sales with the Uk’s fastest growing energy brand.1

54%

say they like to drink energy drinks in pubs and bars.2

46% mango loco no1 flavoured energy sku in gb

pipeline punch no2 flavoured energy sku in gb

of pub and bar customers enjoy their energy drink as a soft drink, 41% love it as a mixer in a cocktail or a mocktail.3

68% SPICED TOTALLY LOCO

PORNSTAR PUNCH

Spirit : 50ml Spiced Rum Mixer : 125ml Monster Mango Loco Garnish : Lime Wedge Ice : Cubed

Spirit : 50ml Gin Mixer : 125ml Monster Pipeline Punch Garnish : Lemon Wedge Ice : Cubed

of those drinkers want Monster available in their local pubs and bars.4

Buy a case of Mango Loco & get a free case of Pipeline Punch & a free Halloween Mango Loco POS kit. ©2026 Monster Energy Company. All rights reserved. MONSTER ENERGY®, ®, MONSTER ENERGY ULTRA® are all registered trademarks of Monster Energy Company. Sources: 1. Nielsen IQ, Total GB Market, Energy £ Value Sales % chg. YoY, MAT 16.05.26. 2. One Pulse Survey, Q: Do you drink Energy Drinks in Pubs and Bars? 501 GB respondents June 2026. 3. One Pulse Survey, Q: If you were going to have an Energy Drink at a Oub/Bar, how would you drink it? 270 GB respondents June 2026. 4. One Pulse Survey, Q: Would you like to see more Monster Energy drinks available in Pubs & Bars? 270 GB respondents June 2026.

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FENTIMANS From the zesty Victorian Lemonade and fiery Ginger Beer to the delicate Rose Lemonade, refreshing Sparkling Elderflower and fruity Raspberry Lemonade, Fentimans is perfect served on its own or as a premium mixer, helping to elevate your soft drinks offering.

More than just a

SOFT OPTION SOFT DRINKS CONTINUE TO PLAY A BIGGER ROLE BEHIND THE BAR, WITH CUSTOMERS INCREASINGLY LOOKING FOR QUALITY ALCOHOL-FREE CHOICES, BUT WITHOUT COMPROMISING ON TASTE.

SCHWEPPES SODAS Add a splash of creativity to your drinks menu with the latest Schweppes Soda range. These vibrant flavours are ideal as sophisticated soft drinks or as premium mixers for cocktails and spritz-style serves. Discover our great value offer on page 44!

MONSTER ENERGY Keep customers fuelled with two of Monster’s most popular flavours. Mango Loco combines tropical mango with exotic fruit flavours for a vibrant, refreshing energy boost, while Pipeline Punch blends passion fruit, orange and guava for a smooth, fruity finish. See left page for your limited-time only deal.

Deal 23

SPIRITS

BLOOD MOON 50ML BACARDÍ CARTA BLANCA RUM 15ML BLOOD ORANGE SYRUP OR 50ML BLOOD ORANGE JUICE 15ML LIME JUICE TOP WITH GINGER BEER

BUYÍ &AGNETYSP3ICED

SHAKE & STRAIN OVER ICE IN A HIGHBALL GLASS.

* BACARD ** PLUS A POS KIT

GARNISH WITH A SLICE OF BLOOD ORANGE & A CHERRY.

FREE

*Bacardi Carta Blanca 70cl & 1.5L, Bacardi Spiced, Bacardi Carta Negra, Bacardi Coconut & Bacardi Caribbean Spiced 70cl. **Kit includes 15 Tent Cards, 5 Posters, 4 Bar Runners and 50 Coasters. Whilst Stock lasts.

Deal 24

Get in the mix. Buy 1 case of 330ml Coca-Cola Zero Sugar glass bottles, get 1 bottle of 700ml MONIN Morello Cherry syrup FREE + POS Kit

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NEW 1.5L FOR OPTICS

STOCK UP ON THREE SIXTY VODKA

DIAMOND FILTRATED VODKA

GERMANY’S #1 PREMIUM VODKA AND ONE OF EUROPE’S FASTEST GROWING BRANDS*

*Source: Nielsen Vodka Report KW 52 vs. PY (LEH + DM + C&C) 50

Deal 25

DRINKS PORTFOLIO

NE W EDITION

out now...

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LA HUIDA ALBARIÑO A fantastic pairing for seafood, fish and lighter autumn dishes, it’s an ideal option for customers looking to explore premium Spanish wines.

Discover your next best seller EXPLORE OUR RANGE - FROM ELEGANT SPARKLING WINES TO VIBRANT WHITES, REFRESHING ROSÉS AND SMOOTH REDS.

SATELLITE PINOT NOIR

CHAPEL DOWN BRUT

Elegant and approachable, Satellite Pinot Noir is packed with juicy red berry flavours, subtle spice and soft tannins. Its smooth, balanced style makes it a versatile choice.

Celebrate every occasion with England’s leading sparkling wine producer. Chapel Down Brut combines crisp apple and citrus notes with fine bubbles and a refreshing finish.

BIJOU TERRE DE PROVIDENCE ROSÉ Proving that rosé isn’t just for summer, Bijou Terre de Providence Rosé delivers delicate strawberry and raspberry notes.

BOTTEGA SPARKLING 0% SINGLE SERVE Give customers a sophisticated alcohol-free alternative with Bottega Sparkling 0% Single Serve. Light, crisp and elegantly presented, it’s perfect for designated drivers and mindful drinkers.

THE ICON RETURNS NEW. REFINED. REFRESHINGLY TWISTED. Following extensive customer demand, Twisted Thistle IPA is back, reimagined and re-brewed for modern tastes. This IPA is now refreshed, refined and ready to take its place alongside Belhaven’s iconic beers! At 4.0% ABV, this vibrant, refreshing IPA bursts with tropical pineapple and bright grapefruit notes, balanced by a subtle resinous hop character. The result? A crisp, bold, and flavour-packed pint that keeps you coming back for more. Brewed in Dunbar, Scotland, Twisted Thistle is crafted by Belhaven Brewery, Scotland’s oldest working brewery, established in 1719. Nestled among the barley fields of the East Coast, Belhaven continues to brew with the finest barley, hops, and fresh spring water, combining centuries of craft with a modern twist.

BOLDLY BREWED. BRILLIANTLY TWISTED. Find us at WWW.BELHAVEN.CO.UK

BELHAVENBREWS • BEST ENJOYED RESPONSIBLY

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