MAY/JUNE Promotions
BEERS,
LAGERS & CIDERS
Deal 2 Save £5 on Peroni 0.0% p6
Buy two cases of Peroni 0.0% and get £5 off. One per customer.
Deal 3 Twisted Thistle Install Deal p10 Free keg, plus POS on install.
Deal 4 Belhaven Black Install Deal p13 Free keg on install, plus scratchcard kit.
Deal 5 Greene King Packaged 3-for-1 Deal p19
Buy three cases of Greene King bottles or cans and get one case free.
Deal 6 Thatchers 4+1 Deal p24
Buy four cases from the Thatchers bottled cider range and get one case of Blood Orange free. 10 per customer.
Deal 7 Thatchers Juicy Apple Install Deal p24
Install Thatchers Juicy Apple and get a 50ltr keg and POS kit free.
Deal 13 Rekorderlig 4+1 Deal p39
Buy four cases from across the Rekorderlig range and get one case free.
Deal 14 Belter Install Deal p42
Free keg, plus POS on install.
Deal 15 1664 Biere Install Deal p44
Install 1664 Biere and get a 50ltr keg and £200 POS package free. One per customer.
Deal 16 Carlsberg Install Deal p44
Install Carlsberg Danish Pilsner and get a 50ltr keg and £200 POS package free. One per customer.
Deal 17 Henry Westons Install Deal p45
Install any Westons Cider keg product and get a 50ltr keg and POS kit free. One per customer.
Deal 27 Estrella Galicia 2+1 Deal p56
Buy any two cases of Estrella Galicia 4.7% and/or Gluten Free 5.5%, and get a case of Estrella Galicia 0.0% free. Plus a POS kit (5x ice buckets & 5x bottle openers). Five per customer.
Deal 33 Save £1 on Budweiser p64
Save £1 on each case of Budweiser bottles.
WINES
Deal 31 Jack Rabbit 11+1 Deal p61
Buy 11 x 75cl bottles from the Jack Rabbit range and get one bottle free.
Deal 32 Jack Rabbit 7+1 Deal p61
Buy seven cases from the single serve Jack Rabbit range and get one case free.
SPIRITS
Deal 1 Bombay & Fever-Tree 3+1 Deal p6
Buy 3 x 70cl Bombay Sapphire or Bombay Citron Presse and get one case of Fever-Tree Mediterranean Tonic & POS kit free. Three per customer.
Deal 8 Archers POS Deal p25
Buy 3 x 70cl Archers and receive six glasses and 30 Menu Tent Cards free. Two per customer.
Deal 9 Monkey Shoulder POS Deal p25
Buy 3 x 70cl Monkey Shoulder and receive 12 Monkey Shoulder Disco Ball Vessels and four Bar Runners free. Two per customer.
Deal 10 Save £5 on Disaronno Velvet + POS p30
Save £5 on each bottle of 70cl Disaronno Velvet. Buy 2 bottles of 70cl Disaronno Velvet and receive free POS.
Deal 11 Smirnoff POS Deal p35
Buy 6 x 70cl bottles from across the Smirnoff range and receive a case of Smirnoff glassware free.
Deal 12 Disaronno & Limoncello POS Deal p38
Buy 1 x 70cl Disaronno & 1 x 70cl Isolabella Limoncello and get six Disaronno Spritz glasses free.
Deal 18 Save £1 on Courvoisier VS p48
Save £1 on each 70cl bottle of Courvoisier VS. Three per customer.
Deal 19 Save £2.50 on VK p48
Save £2.50 on each case of VK cans.
Deal 20 Tia Maria and Three Sixty POS Deal p49
Buy 1 x 70cl Tia Maria & 1 x 70cl Three Sixty Vodka and get six Espresso Martini Coupes free.
Deal 21 Save £3 on SERVED p52
Save £3 on each case of SERVED Cocktail cans.
Deal 22 Jack Daniels 2+1 Deal p52
Buy 2 x 70cl Jack Daniel's Tennessee Blackberry and get one case of Schweppes Tropical Soda free. Three per customer.
Deal 23 Save £1.50 on El Jimador p52
Save £1.50 on each 70cl bottle of El Jimador Blanco Tequila. One per customer.
Deal 24
Save £1.50 on Cointreau p52
Save £1.50 on each 70cl bottle of Cointreau. One per customer.
Deal 25 Tanqueray POS Deal p53
Buy 4 x 70cl bottles from the Tanqueray range and receive a case of glassware free.
Deal 28 Absolut 6+1 Deal p57
Buy 6 x 70cl bottles of Absolut Original and get 1 x 70cl bottle of NEW Absolut Tabasco free.
SOFT DRINKS
Deal 26 Irn Bru 2+1 Deal p56
Buy two cases from the Irn Bru range and get one case free. Belhaven only. One per customer.
Deal 29 Frobishers 2+1 Deal p60
Buy two cases from the Frobishers Fusion range and get one case free. One per customer.
Deal 30
Save £2.50 on Schweppes Sodas p60
Save £2.50 on each case of Schweppes Cherry Pepper, Tropical, Pink Grapefruit & Pink Soda. 10 per customer.
Deal 34 Save £2 on Fever-Tree Sparkling range p65
Save £2 on each case across Fever-Tree Sparkling range.
THIS 4% PALE ALE, COMES WITH THREE CLIPS TO MAXIMISE ON SPORTING OCCASIONS OR SIMPLY OFFER A REFRESHING SUMMER BEER
BOOST YOUR PROFIT WITH A SINGLE G&T PROMOTE A SINGLE, TRIPLE YOUR SALES *NATIONAL RESTAURANT GROUP
SERVE
Premium 25ml G&T, promoted as your House or Signature G&T
PRICE
Competitively within 50p of your premium lager
VISIBILITY
Promote price clearly on the menu and back bar
83% 64%
WELCOME
As we head into May and June, it’s a great time to start thinking about how to make the most of the summer trading window. With lighter evenings, Bank Holidays and major sporting occasions on the horizon, there are plenty of opportunities to drive footfall and make the most of every trading moment in your venue.
The early May and Spring Bank Holidays offer ready-made reasons for customers to visit – whether that’s themed menus, group bookings or compelling drinks offers. June brings even more opportunity, with major sporting events giving guests every excuse to stay longer and come back more often. A little forward planning around these key dates can go a long way in boosting sales.
Our Customer Sales team, based in Dunbar, is here to support you every step of the way. From helping you place orders smoothly, to keeping you updated on the promotions featured in this magazine and sharing news of new products across all drinks categories, we’re just a phone call away.
Providing knowledge and advice across beer, cider, wines, spirits and soft drinks, our team can also talk you through our own-brewed beer activity and support, helping you maximise value from our portfolio.
A quick conversation can help ensure you’re fully stocked, aligned with promotional plans and ready to capitalise on peak trading periods. My team and I look forward to working with you and supporting a busy, successful summer ahead.
ELAINE SMEDLEY CUSTOMER SERVICE MANAGER, BELHAVEN FREE TRADE
• 4% ABV
• BLONDE
• TROPICAL FRUIT FLAVOURS
• BOLD, BRIGHT AND JUICY
• FROM SCOTLAND’S OLDEST WORKING BREWERY
Iconic Edinburgh PUB RE OPENS!
WITH BELHAVEN BEERS AT THE CENTRE
The Beehive, an historic pub in the heart of the Scottish capital, officially reopened its doors to the public in February 2026 following a significant programme of refurbishment.
Set at the foot of Edinburgh Castle in the Grassmarket, the flagship Belhaven pub has received a major £1million investment to reinvigorate the pub’s interior and exterior whilst taking care to preserve its unique character.
Following its official relaunch, The Beehive will provide an expanded range of Belhaven beers on draught including the Scottish stout Belhaven Black and Twisted Thistle IPA (4% ABV), which Belhaven Brewery recently relaunched with a striking new look and a refreshed recipe.
On the ground floor, visitors can enjoy a casual drink in fully renovated surroundings, with stylish new furniture, enhanced lighting and updated décor to create a warm and inviting atmosphere. Improvements continue as you head outside, with refreshed seating on the front terrace with views of the Grassmarket. Plans are also underway to install a stretch tent in the back garden, creating an adaptable space for year-round gatherings and corporate events. The Beehive’s first floor has undergone a complete transformation unveiling a bright open-plan dining space, designed to
elevate dining experiences for all occasions. A standout feature is the new dedicated whisky bar, home to over 100 whisky varieties, enhanced with tailored whisky flights and bookable tasting classes on the menu.
The Beehive’s general manager, David Race admits he is excited to be welcoming guests back through The Beehive’s doors.
“It’s even better than before and perfect for creating incredible experiences for all our customers, with highlights including our new whisky bar and top‑floor events space. It’s an exciting new chapter
for the centuries old pub and we can’t wait for people to see it!”
Whilst David McBride, Business Unit Director for Belhaven pubs, talked of his pride at the unveiling of the venues transformation:
“Pubs like The Beehive have been at the heart of Edinburgh’s rich culture for centuries, and they play a crucial role in supporting local jobs and creating safe and welcoming spaces where communities can come together and thrive. Despite the rising cost challenges facing the sector, this investment reaffirms our commitment to ensuring these landmarks continue to attract customers, but we urge the Government to also play its part to reduce the significant cost pressures faced by pubs, which is needed alongside investment to keep these much loved venues alive.”
The Beehive’s refurbishment builds on Belhaven’s strong programme of investment activity in 2025, with the brand committing more than £5 million into more than 20 pubs.
PREMIUM STOUT YOU CAN AFFORD
LOVE
TO
STILL NO.1 SCOTTISH STOUT IN GB
BELHAVEN BLACK STOUT IS THE PERFECT CHOICE FOR PUBS LOOKING TO OFFER A SMOOTH, DEEP AND DISTINCTIVE STOUT THAT CUSTOMERS WILL RETURN FOR AGAIN AND AGAIN.
Dark and versatile, perfect with hearty food, dessert, or simply enjoying in the pub. Belhaven Black has an iconic taste and stunning presentation.
IT IS THE NUMBER 3 STOUT IN GB *
MARKETING SUPPORT
FREE KEG ON INSTALLPLUS SCRATCH CARD KITS
A fun and engaging way to reward your customers while driving additional sales. Every pint poured is a chance for your consumers to win a T-Shirt.
WIN A T-SHIRT
Deal 4
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SPEAK TO YOUR SDM FOR YOUR BELHAVEN BLACK INSTALL, FREE KEG, POS AND SCRATCH CARD KIT
Brewed using a blend of roasted barley, black and chocolate malt. A deliciously smooth velvet stout, with a hint of sweet chocolate and a rich dark finish, without bitterness.
CALENDAR
16th FA CUP FINAL Big match occasion perfect for screenings, drinks bundles and group bookings.
4TH & 25TH MAY A
JUNE
16th
ROYAL ASCOT
21st
FATHER’S
DAY
Treat Dad to a pint and drive bookings with cask beers, set menus or a special Father’s Day drinks offer.
FIFA World Cup begins
11TH JUNE
A huge summer trading opportunity. Drive bookings with match screenings, drinks bundles and themed food offers. Turn to page 40 to see how our own brewed beers can drive matchday footfall and sales.
EVENING KICK-OFF TIMES EXPECTED TO INCREASE DWELL TIME.
29th
WIMBLEDON BEGINS
Another summer sporting favourite kicks-off in SW1, it must be Pimms o’clock!
QUIZ NIGHTS
& LIVE MUSIC
ith the higher cost of living and customers struggling with lower levels of disposable income, we know that it is harder to get customers to keep coming to the pub for food and drink. We have to give customers more reasons to visit the pub, and entertainment and events are key ways to do this.
WHAT MAKES THE PERFECT PUB QUIZ?
54% of our respondents said they’d been to a pub quiz and 64% said they plan to go to a pub quiz in the future.
KEY FEATURES OF A PUB QUIZ
THAT ATTRACT CUSTOMERS ARE
A prize to win - gives a sense of accomplishment and recognition. You might want to consider first, second or third places or a runner up prize too. Plus, maybe even some spot prizes.
Healthy competition - the questions shouldn’t be too easy or too difficult. You know your customer base and their interests – make sure the topics are relevant to your customers, that might be local knowledge, sport or celebrity trivia. Variety - mix it up! You might want to include picture or music rounds to keep it interesting.
HOW TO MAKE THE MOST OF LIVE MUSIC
42% say they have been to see live music in a pub and 64% plan to go to live music in a pub in the future.
TOP TIPS TO MAXIMISE THE CUSTOMER EXPERIENCE
Stick to mainstream music - genres like rock, pop, tribute bands or local artists. You know your audience, and what their interests are. Ask around to get the right acts to appeal to your guests.
Comfortable capacity - if the event is ticketed, make sure there is space for everyone, using the right area of the venue to accommodate the act and audience so everyone can watch comfortably.
Events should complement, not compromise, the usual pub atmosphere and overall feel - lower-energy music events
are generally the most popular. Background music to enhance the mood (34%) or a central performance as the main event, which still allows socialising (45%), are the most desired atmosphere types that pubgoers are looking for.
CONSIDERATIONS FOR QUIZ & MUSIC EVENTS
Most customers say they are willing to pay for their team to enter a quiz or for live music – up to £5 being the sweet spot. Make sure your event is well promoted –35% find out about a pub quiz through pub social media. Word of mouth and in venue advertising are top ways of finding out about quizzes or music events
A regular slot means customers know what to expect and can help to drive frequency, particularly if a food and drink wrap-around offer is included.
RECENTLY, WE’VE SPOKEN TO 2000 CUSTOMERS ABOUT PUB EVENTS AND ENTERTAINMENT. OUR RESEARCH FOUND THAT:
91%
OF PUBGOERS HAVE ATTENDED PUB EVENTS
85% 68% EVENTS REACH A WIDE AUDIENCE THEY DRIVE REPEAT VISITS
76%
ATTEND THE PUB SPECIFICALLY TO GO TO THE EVENT – IT’S THE MAIN REASON THEY GO OUT
THEY DRIVE INCREMENTAL VISITS
THEY BOOST POSITIVE SENTIMENT AND EMOTIONS
ARE LIKELY TO RETURN TO PUBS WHERE THEY’VE ATTENDED EVENTS
ARE MORE POSITIVE ABOUT PUBS THAT HOST EVENTS
‘WIN A T-SHIRT’ POS KIT
THE PLACE TO BE MAKING YOUR VENUE
hen it comes to driving footfall and increasing spend, the most successful venues give customers reasons to visit. Whether it is a major sporting fixture, a bank holiday weekend, a seasonal celebration or a weekly quiz night, today’s guests are increasingly choosing pubs with purpose.
By planning around key dates, building your own event calendar and aligning your drinks and food offer to each occasion, you can turn ordinary nights into standout trading opportunities.
85% OF PUB CUSTOMERS
ARE LIKELY TO RETURN TO PUBS WHERE THEY HAVE ATTENDED EVENTS*.
Plan around key moments
Every calendar is filled with commercial opportunity. National occasions such as Bank Holidays, Father's Day and major sporting tournaments naturally drive demand. But regional race days, town festivals, university return dates and local team fixtures can be just as powerful. Customers actively look for venues that are marking the moment. Promote upcoming dates early, use social media to build anticipation and ensure your venue feels ready for the occasion with the right atmosphere, point of sale and
Forward planning also allows you to build stock levels and staffing around expected demand, helping you maximise both
CREATE YOUR OWN
REPUTATION NIGHTS
BECOMING “THE PLACE TO BE” IS NOT ONLY ABOUT NATIONAL EVENTS. IT IS ABOUT CONSISTENCY.
Weekly quiz nights, live music Fridays, themed food evenings or seasonal beer showcases create habit. When customers know what happens in your venue each week, you become part of their routine rather than a last-minute decision.
91% * OF PUBGOERS HAVE ATTENDED PUB EVENTS
Simple mechanics can make a big difference. A well-run quiz encourages longer dwell time. A live music night creates atmosphere that supports premium drinks sales. A themed cocktail evening gives customers something new to try.
54% * HAVE BEEN TO A PUB QUIZ
*Out of 2000 customers spoken to by Greene King
MATCH YOUR DRINKS RANGE TO THE OCCASION
Offer breadth across drinks categories to give every customer a reason to visit, stay longer and spend more.
• Beer and cider are central to big sporting occasions and busy weekends, with premium world lager and craft options supporting trade-up.
• Stock the brands your customers want within each category. Greene King IPA, for example, appeals strongly to younger adult drinkers, with twice as many 25–34-year-olds drinking it compared with the cask category average.
• Wine plays an important role in social gatherings and food-led events, so highlight options that align with seasonal key dates.
• Spirits and cocktails are key for celebratory nights, with simple serves, bundles or pre-batched options helping speed up service.
• Make premium soft drinks clearly visible so every guest feels catered for.
• Train staff to recommend food pairings and upsell during events to increase spend per head.
EVENT READINESS CHECKLIST
Use this checklist to help your venue stand out:
• Identify key national and regional dates
• Promote your own weekly or monthly events
• Align drinks range to each occasion
• Ensure low and no-alcohol options are visible
• Plan simple, sharable food offers
• Position crisps and snacks for impulse sales
• Brief staff on upselling opportunities
• Ensure POS and branded assets are in place
• Review staffing and stock for peak nights
COMPLETE THE EXPERIENCE WITH FOOD
DRINKS MAY DRIVE THE VISIT, BUT FOOD INCREASES DWELL TIME AND TOTAL SALES.
Event-led menus do not need to be complicated. Sharing platters, wings, loaded fries and grazing options work well for social occasions and group bookings. Limited-time specials can also create theatre and encourage repeat visits.
Do not overlook the value of traditional bar snacks. Crisps, nuts and other impulse options remain highly effective, particularly when positioned clearly on the bar and linked to drink bundles.
TURN TO PAGE 33 FOR OUR RECOMMENDED SNACKS
GREENE KING IPA HAS A STRONG ASSOCIATION WITH SPORT THROUGH ITS ACTIVATIONS, SPONSORSHIP AND GRASSROOTS SPORT PARTNERSHIPS
Final thoughts
Customers are looking for venues that offer more than just a drink. By planning around the calendar, creating your own event identity and aligning your drinks and food offer to every occasion, you can increase footfall, extend dwell time and grow spend per visit. Turn to page 40 for more detail on the support available from Greene King and Belhaven.
SPEAK TO YOUR SDM TO EXPLORE HOW WE CAN SUPPORT YOUR PLANS AND HELP MAKE YOUR VENUE THE PLACE TO BE THIS SEASON.
BUY 3 X 70CL A RCHERS AND RECEIVE 6 X GLASSES AND 30 X MENU TENT CARDS FREE.*
BUY 3 X 70CL MONKEY SHOULDER AND RECEIVE 12 X MONKEY SHOULDER DISCO BALL VESSELS AND 4 X BAR RUNNERS FREE.*
Living the
DREAM
After running other people’s pubs for many years, Andy is now living his dream of running his own establishment and two years on from receiving the keys to The Phoenix in Dundee, he’s loving every minute of it.
“This is me finally taking the leap on my own. It was a big step and I needed it to be the right venue. The Phoenix is an iconic institution in Dundee that ticked all of the boxes. Things couldn’t be going any better at the moment. What we’ve achieved already has totally exceeded my expectations in terms of where I thought we would be after only a couple of years in business.”
Described by CAMRA as: ‘One of Dundee’s oldest pubs with sturdy wooden seats and tables, green leather benches, and a rare Ballingall Brewery mirror, all giving the Phoenix its special traditional character; warm and cosy with great atmosphere and subdued lighting, like pubs of old. Indeed, the atmosphere seems almost timeless.’
It is a proud heritage that the new owner has been keen to build upon:
“The publican before me had the business for 40 years, so I was taking on a successful pub and I feel that you’ve got to protect places like these as they are few and far between. Going back to 1856, it’s arguably the oldest pub in Dundee and I’m very proud to now own the freehold to the building.”
“We’re aiming to combine traditional values with a modern twist. We’ve kept all the things that customers love, but we’ve invested in new facilities, made little additions to the menu and introduced a better selection of beers along with a more regular turnover of cask ale too. All of these things show that we are making an effort.”
“I’ve got an amazing team who work very hard and we respect what is good about pubs. I’ve set up a partnership with a local bakery who bake pies which contain our famous chilli in them. They sell them and so do we, and they’ve proved really popular.”
Andy also readily admits that his long association with Belhaven has been a contributory factor in the success of the Phoenix too.
“Even when I was running pubs for other people, I was always doing deals and my relationship with various people at Belhaven has always been good.”
“When you’re setting up a brand new company, big companies don’t give you the time of day because you haven’t got any trading history. But with Simeon at Belhaven knowing what I had done in the past, he was able to put his trust in me and not feel that he was going out on a limb.”
“I even borrowed money from them when I wanted to make improvements to my kitchen and that was a very straight forward process. I had already borrowed quite
We enjoy a partnership that goes beyond dayto-day transactions, we work as a team and it’s always productive and enjoyable
The Phoenix
OWNER ANDY
LOCATION
DUNDEE
BELHAVEN
DEVELOPMENT MANAGER
SIMEON
“I’m one of the lucky ones who has been able to work in an industry that I love. I would always tell people, ‘one of these days I’ll have my own pub’ and now I’ve realised my dream, it’s the most rewarding thing in the world”
a lot from the bank to buy the pub, so when Simeon made the whole process so straight forward, it really took the pressure off and allowed me to focus on the job at hand.”
The relationship Andy enjoys with the aforementioned Simeon, Belhaven’s Senior Sales Development Manager, is an aspect that he places great value on:
“It’s easy access, Simeon is straight talking and so am I. Belhaven supply 90 percent of my draught, so they are my main supplier. He comes to see me, we sit down with a coffee, and a bacon roll and we understand each other.”
“I like how people seem to stay with Belhaven, that creates consistency. There doesn’t seem to be this
merry go round that you get with other suppliers. I think you always get that little bit more out of people that you have a relationship with.”
“In the nicest possible way, they are constantly trying to offer new things, and their promotions can often be quite handy. They have this unique balance of providing the scale of a big operational set up combined with a personal approach, so you never feel like you’re just a number.”
“It’s not always about the price for me; it’s about being able to talk to each other and getting things done.”
Andy’s passion for his new venture is contagious and he concluded:
“I’m one of the lucky ones who has been able to work in an
industry that I love. I would always tell people, ‘one of these days I’ll have my own pub’ and now I’ve realised my dream, it’s the most rewarding thing in the world.”
Belhaven’s Senior Sales Development Manager Simeon added:
“Andy and I have developed a great partnership built on good communication. We try and build the business together, identifying new opportunities.”
“There is a real sense of shared purpose. I work hard to make sure I understand what Andy needs, so that I can provide solutions that add real value to his business.”
“Overall, we enjoy a partnership that goes beyond day-to-day transactions, we work as a team and it’s always productive and enjoyable.”
CASK ALE RANGE
Customer favourites and classic beers available all year round
fine ales
Are a SMART OPPORTUNITY for Pubs
SNACKS ARE PROVEN TO DRIVE OCCASION SPEND. WITH
of consumers confirming that bar snacks enhance their pub visit [3], it suggests that they actively contribute to enjoyment and time spent in a venue.
THERE IS ALSO A CLEAR OPPORTUNITY TO ENCOURAGE CUSTOMERS TO TRADE UP
While great food, quality drinks and service define a strong pub experience, snacks also play an important supporting role alongside sports screenings, live music and quiz nights [1].
Crisps & Snacks are coming soon to order through Belhaven
We’ve teamed up with KP Snacks to bring you a tasty new selection of bar snacks that can be added to your regular drinks orders - making it even easier to stock up on trusted customer favourites.
of consumers are more likely to pay extra for a premium snack brand [2], making these products an easy way to increase average spend without adding operational complexity.
RANGE AND VISIBILITY ARE CRITICAL WITH,
To maximise sales, focus on...
Credibility: bestselling favourites and new products.
Availability: consistently in stock Visibility: clearly at the bar to trigger impulse purchases.
of consumers more likely to buy crisps if they’re on display [4]. Bagged snacks are a proven impulse purchase, which means that simple merchandising at the bar can deliver incremental sales.
With pubs under continued cost pressure, snacks offer a simple and effective way to increase spend per head, drive impulse sales and enhance the overall customer experience.
CASH A THE SH BACK
HOSPITALITY INSURANCE
built around your business
Great service sits at the heart of every successful venue – and that’s the same principle that drives Howden.
With a deep understanding of the hospitality sector, Howden recognises that every business is built around people: guests, staff, and the experiences delivered day in, day out. Whether operating a pub, restaurant, hotel or multi-use venue, Greene King & Belhaven customers
can benefit from tailored hospitality insurance designed to protect what matters most: your people, your income, and your reputation.
By taking care of the risks, Howden enables operators to stay focused on running great venues and creating memorable customer experiences.
COMPLIMENTARY INSURANCE REVIEW FOR GREENE KING & BELHAVEN CUSTOMERS
All Greene King & Belhaven customers are eligible for a no obligation insurance review, designed to ensure your cover works as hard as you do.
Howden works closely with operators across a wide range of venues to:
• Make sure your insurance truly reflects how your business operates
• Identify gaps, weaknesses, and hidden risks
• Recommend smarter cover for stronger protection
• Highlight potential savings without cutting corners
• Flag restrictive terms that could impact future claims
• Access additional risk management support and solutions
PLUS... As an added benefit, Greene King & Belhaven customers can also take advantage of waived broker administration fees and enhanced finance options for their business.
DID YOU KNOW?
Howden proudly supports nearly 2,000 hospitality businesses nationwide, working in partnership with sector leading organisations, including HOSPA, the British Institute of Innkeeping, the Manchester Hoteliers’ Association, and BUELL Hospitality.
THREE GREAT REASONS TO WORK WITH HOWDEN
1
Right cover, right price
Howden help clients ensure they have the right insurance cover in place, and at a competitive price, so you’re protected in the event of a claim.
2
Global strength, local expertise
As an award-winning broker, and part of one of the largest insurance groups in the world, Howden have wide access to the insurance market, plus the leverage to deliver for clients.
3 Support when you need it
With an experienced and passionate team, Howden offers clear guidance throughout the insurance process and dependable support whenever it’s needed.
CASE STUDY:
The King’s Head
A chance conversation with his Greene King Sales Development Manager led to Martin, the owner of the Kings Head in North Lopham enjoying a massive saving on his insurance costs, as he explains:
“Our insurance was a significant hit each month. I’d already shopped around and gone to a lot of brokers in the market who said they specialised in pub insurance, but nobody could help me. They all kept saying that nobody in the market wanted to insure me because the pub is Grade II listed and thatched.
“When I asked our Greene King sales rep who they use for insurance on their pubs. He was quick to suggest a company who might be able to help. Only a couple of days later, Maria from Howden contacted me and said
Greene King had put her in touch with me.”
And it would be fair to say that Martin was impressed by Maria’s response.
“I sent her through all my details and the figures I was paying at the time, and she said, “Leave it with me.” When she came back, she had some great news. She’d managed to reduce my insurance premium by £6,000 a year. I honestly couldn’t believe it.”
However, as you might expect, some conditions were attached.
“We’ve got to install a fire suppression system in the kitchen but that’s fair enough, because it’s a safety feature we should really have anyway. What was also brilliant was that Howden, through the underwriters, offered to pay for half the cost of that system as well. I never even asked them to, but they came back and said they would be happy to contribute.
“So from start to finish, we’ve received brilliant service. To get £6,000 off our premium was just amazing. It equates to a saving of £500 a month, which is absolutely superb.
Following his own positive experience, Martin has urged other pub owners to contact Howden for a quote.
“With costs spiralling at the moment with oil, petrol and everything else, a £6,000 saving was huge for us. Greene King’s referral was a wonderful help to me and if anybody else can also benefit from it, then that’s great too.”
Maria.McNulty@howdeninsurance.co.uk or call 07597506250
GET 6 DISARONNO SPRITZ GLASSES
WHEN YOU BUY 1 X 70CL DISARONNO ORIGINALE AND 1 X 70CL ISOLABELLA LIMONCELLO
DI S A R ONN O 50M L LEMON JUICE 25M L DI S A R ONN O S P R I T Z
SODA W AT E R
ISOLABELLA LIMONCELLO 50M L PROSECCO 100M L 25M L LIMONCELLO S P R I T Z
SODA W AT E R
*WHILE STOCKS LAST.
BUY ANY 4 CASES FROM THE RANGE AND RECEIVE 1 CASE FREE
Range includes: Strawberry-Lime, Wild Berries, Peach-Raspberry, Mango-Raspberry and Passionfruit. Contact your local representative for more details. Promotion valid 1st May to 30th June 2026.
At Greene King and Belhaven, we are here to help you do exactly that. Our promotional activity and seasonal ales are aligned to the key dates that matter most, helping you convert busy periods into profitable ones. Guiding customers towards your most profitable products, particularly cask ale, can significantly enhance margins. Cask remains a strong value driver, delivering quality, heritage and attractive returns when executed well.
Football World Cup
MAXIMISE VOLUME...
Major sporting tournaments create repeat visits and high energy trading sessions. The football World Cup is one of the biggest volume drivers of the year, particularly for venues showing
To help you capitalise on the opportunity, we are running a ROS-driving promotion on Belter with a chance to win a football shirt, designed to build excitement, keep customers in the venue and encourage repeat purchase throughout the tournament.
In addition to this, we have our seasonal ale 4-4-Brew, created to tap into football fever and give customers something new to try during matchdays. With our premium standout pump clip; this occasion-led beer brings theatre to the bar and will drive
KEEP THE MOMENTUM GOING...
As the Summer sporting calendar continues, our 4-4-Brew pale ale comes packed with an alternative pump clip to support another sporting occasion in the Summer – Wimbledon! On the Bounce pump clip keeps your offer fresh and relevant. Seasonal beers create interest, encourage trial and give your team an upsell conversation.
Key trading occasions matter. With strong execution, they influence behaviour and
drive premium opportunities. Greene King and Belhaven are here to help you make the most of them - with trusted brands, profitable cask options, aligned seasonal beers and engaging promotional activity designed to turn big dates into bigger results.
Greene King and Belhaven are not affiliated with, endorsed by, or officially connected to the football World Cup or its organising bodies. Any references are for promotional purposes only.
• 4% ABV
• GOLDEN
• CLEAN, SWEET & REFRESHING
• A HIT WITH LAGER DRINKERS!
• FROM SCOTLAND’S OLDEST WORKING BREWERY
PLEASE CONTACT YOUR SDM FOR GLASSWARE AND POS SUPPORT
Raising a Pint Glass to FATHER’S DAY
Make a difference with Greene King IPA and Old Speckled Hen on Sunday 21st June
For pubs and venues, Father’s Day has become one of the most commercially important occasions of the summer trading calendar. This year Father’s Day falls on Sunday 21st June and hopefully it will be accompanied by some warmer weather for the start of the peak beer garden season.
Father’s Day is a relatively modern concept, beginning in the USA in 1910. In the UK, Father’s Day gained popularity in the late 20th century as the hospitality sector embraced this family-focused celebration.
Father’s Day has the potential to be one of your busiest Sundays of the year. Industry data shows bookings for pubs and venues rise significantly around the day, and families tend to stay longer and spend more as they enjoy time together. Let’s use this day to bring families together in your venues and deliver a valuable boost to sales. Beer remains the classic Father’s Day drink, with cask ale offering a fresh, real living beer aligned with modern tastes, when will you have a better time to promote Greene King IPA and Old Speckled Hen?
OLD SPECKLED HEN
The UK’s No. 1 Traditional Premium Ale*
Has higher demand power than key competitors in the market**
Style: English Pale Ale ABV: 4.5%
Auburn & copper
Malty, toffee
Malty, full bodied, warming ale, with toffee and caramel with a refreshing fruity balance
GREENE KING IPA
Young appeal – popular with 25-35 year old cask drinkers
Style: Session Ale ABV: 3.4%
Copper
Rich caramel, citrus hoppy edge
Easy drinking session ale with a hoppy taste and aroma making it clean, crisp and moreish
FATHER’S DAY FOCUS
England is not scheduled to play football on Father’s Day weekend! There is a natural break between the Croatia match on 17th June and the Ghana match on 23rd June to enjoy this important family day, which recognises all the great Dads out there.
INCH'S RIVERSIDER
A new addition to the range which offers a crisp, sessionable serve that will keep customers coming back.
2
MODELO DRAUGHT
Drive premium lager sales with new to Free Trade Modelo on draught, a globally recognised brand that adds standout appeal at the bar.
POUR MORE
PROFIT
May and June are prime time to maximise spend per visit. Stocking a well-balanced range that taps into premiumisation, no/low demand and refreshing fruit flavours is key to staying ahead — and these six standout serves are built to deliver.
ESTRELLA GALICIA
Crisp, clean, and refreshing, this draught continues to deliver authentic Spanish quality that customers are willing to pay more for. Find your deal on page 56
For those looking for something fruit-forward, the new offers a vibrant, summery twist that’s ideal for warmer weather and impulse purchases, while the cider range remains a proven favourite, delivering variety and strong margins across its popular flavours.
Turn to page 39 for your free Rekorderlig stock deal.
Cater to the fast-growing moderation trend with Peroni 0.0% bottles, giving customers the taste of a premium lager without the alcohol — perfect for midweek visits, designated drivers and mindful drinkers who still want a quality experience. 6
Find your Kopperberg offer on page 65
BOMBAY SAPPHIRE
Premium G&Ts continue to drive value, and Bombay Sapphire remains a go-to for quality and consistency. Or elevate your offering with Bombay Citron Press to tap into the growing demand for fresh, citrus-led serves.
BIG DEAL!
Turn to page 6 for our exclusive Bombay & Fever Tree promotion.
SERVED
up for Summer
As the season shifts, so do drinking habits — with spritzes, lighter serves and flavour-led drinks taking centre stage, ready to keep service simple and margins strong.
Capture the spritz moment with Limoncello, a must-stock for summer menus. The Limoncello Spritz is a light, refreshing serve that’s easy to upsell and perfect for sunny afternoons, offering a vibrant alternative to the classic Aperol.
GLASSWEAR OFFER!
Take advantage of our limited-time deal on page 38.
Discover your signature offer on page 25.
EL JIMADOR
Tequila is booming, and El Jimador delivers an accessible, versatile option for everything from Palomas to Margaritas — ideal for venues looking to tap into trending serves without overcomplicating their range.
SERVED
For speed of service and consistency, SERVED cocktail cans are a smart addition — perfect for busy periods, outdoor trading and events, giving customers bar-quality drinks with minimal wait time.
READY TO SERVE?
Turn to page 52.
Find your selected discount on page 52
EDINBURGH GIN LIQUEURS
Why not add a premium, flavour-led twist with Edinburgh Gin Liqueurs? They offer eye-catching colour and variety that’s perfect for spritzes, prosecco serves or over ice.
Soft Drinks That Drive Spend YOUR RANGE
WITH MORE CUSTOMERS MODERATING THEIR ALCOHOL INTAKE AND LOOKING FOR PREMIUM ALTERNATIVES, A WELL-CURATED RANGE CAN UNLOCK INCREMENTAL SALES, HIGHER MARGINS AND OFFER ALL-DAY APPEAL
FEVER-TREE
J20
Offer convenience without compromising on quality with J2O cans — a fridge-friendly format that’s perfect for quick service, outdoor trading and customers looking for a refreshing, alcohol-free option.
Elevate your mixers with Fever-Tree tonics, the go-to premium choice that enhances every G&T and encourages customers to trade up, delivering added value with every serve.
SCHWEPPES
Add a point of difference with the Schweppes soda range, including Tropical Soda, Cherry Pepper, Pink Grapefruit and Pink Soda — bold, contemporary flavours that are perfect for spritz-style serves or even as standout soft options in their own right.
Turn to page 60 to discover a great value deal.
IRN-BRU
Bring bold, recognisable flavour to your fridge with Irn-Bru, a true icon that continues to deliver strong demand and loyal repeat purchase across a wide customer base.
Find your exclusive offer on page 56
BELVOIR
For a premium, crafted alternative, the Belvoir Sparkling range brings natural ingredients and sophisticated flavours to the table.
ABSOLUT HEAT.
of 2 free bottles per customer.
WHITE
Ideal for outdoor drinking and lighter menus, they offer a bright, zesty option your customers will keep coming back
Top left: Flagstone Viognier
Top middle: Flagstone Sauvignon Blanc
Top right: Chapel Down Bacchus
for outdoor spaces or events.
RED
The latest red selections bring a depth without heaviness—perfect for customers who still want a fuller flavour as the weather warms up.
Top: Flagstone Pinotage
Left: Barossa Ink Shiraz Right: Satellite Pinot Noir
Serve something
NEW
Longer days, warmer weather and a growing appetite for lighter, more versatile drinks make this the perfect moment to explore what’s new to Greene King & Belhaven Free Trade. From crisp whites to crowd-pleasing fizz and convenient canned options, these additions are designed to help your venue maximise
ROSÉ
Rosé season is here, is your venue ready? Light, fruity and beautifully balanced, these new wines deliver that pale pink appeal that customers love, making them a must-stock for long lunches and sunny evenings.
Right: Rosa Inzuzo Pinot Grigio Rosé
Top left: Castillo de Ibiza Rosé
Top right: Creation Provence Rosé
Add a touch of occasion to any visit with our latest sparkling wines.
Top: Alberti Nani Org Prosecco
Bottom: Chapel Down Brut NV
FANTASTICAL OFFER
FULL KEG RANGE
THE BEST OF ENGLISH AND SCOTTISH CLASSICS PLUS MODERN CRAFT BEER
AVAILABLE
IN KEG
This vibrant, refreshing IPA bursts with tropical pineapple and bright grapefruit notes, balanced by a subtle resinous hop character. The result? A crisp, bold, and flavour-packed pint that keeps you coming back for more.
WINNER OF TWO PRESTIGIOUS AWARDS
AS “THE BURGUNDY OF SCOTLAND”
4 . 2% ABV