There is an urgent need to reduce the environmental impact of economic activity, as the environmental impacts of resource use, such as climate change, biodiversity loss and air pollution increase. We need to achieve more in economic terms, with less environmental impact – in other words, improving the ‘resource productivity’ of the economy. But what does a resource-efficient economy look like? The key is to ‘decouple’ economic growth from environmental impact. This report examines one potential approach to improving the resource productivity of the UK, a new strategic business model, where companies shift from selling products to selling services.