Government Affairs

DepartmentUpdate Government Affairs ADVOCACY.

ACCOUNTABILITY. By Matthew Marks, Government Affairs Director, Greater Lehigh Valley REALTORS® ACTION.

Local

Lower Macungie Township Passes Building Sewer Inspection Ordinance

The Lower Macungie Township Board of Commissioners on June 18, 2020, adopted an ordinance that requires a building sewer inspection. CLICK HERE for more information on the ordinance.

State

Lose Income Due to COVID-19? Homeowners and Renters May be Eligible for Assistance in Pennsylvania

Both renters and homeowners who lost income due to the coronavirus pandemic will be able to retrieve applications for rent and mortgage relief beginning Monday, June 29, via the Pennsylvania Housing Finance Agency. The agency will begin accepting completed applications for rent and mortgage assistance on July 6, when individuals will be able to submit their applications and supporting paperwork to a county organization chosen by PHFA for review. To be eligible to apply, renters and homeowners must show documentation of at least a 30 percent reduction in annual income since March 1 due to COVID-19. The Federal Coronavirus Aid, Relief and Economic Security Act provided $3.9 billion for Pennsylvania and is intended to help people hurt economically during the pandemic. In late May, the General Assembly directed $175 million of these CARES dollars to PHFA to provide assistance for struggling renters and homeowners. The portion for rent assistance is at least $150 million, and $25 million was set aside for mortgage assistance. There is a red banner located at the top of PHFA’s homepage that will lead applicants to the necessary documents when available. The agency’s call center is available weekdays from 8 a.m. to 5 p.m. to assist the public and help with questions about the programs via 1-855-U-Are-Home (827-3466). Callers should listen for the prompt mentioning CARES assistance for renters and homeowners.

Federal

Continued Funding/Extension of Small Business Loan Programs and Pandemic Unemployment Assistance

Programs authorized under the CARES Act, like the Economic Injury Disaster Loan (EIDL), the Paycheck Protection Program (PPP) and Pandemic Unemployment Assistance (PUA), have been helpful to small businesses struggling to stay open and employees who have been temporarily furloughed as a result of the pandemic. The National Association of REALTORS® (NAR) worked with Congress to improve PPP through the “PPP Flexibility Act,” which will make the program more helpful to small business and independent contractors who utilize it. However, funding continues to be an issue for these programs, as demand surpasses what was initially envisioned. NAR sent a letter to Congressional leadership urging additional funding for the PPP and EIDL programs in future COVID-19 response legislation in April and urges continued funding for both to ensure that they can meet the needs of small businesses during this time. NAR has also joined other Associations urging that 501(c) 6 organizations be provided access to these programs.

FAIR HOUSING

In an effort to educate our members about the Fair Housing Act, we ask that you review the situation below. For additional Fair Housing resources available on the Greater Lehigh Valley REALTORS® website, for both the REALTOR® and the consumer, CLICK HERE.

United States Resolves Allegations of Disability Discrimination at Bethlehem Senior Housing Complex

Apartment Complex Allegedly Violated the U.S. Fair Housing Act

United States Attorney William M. McSwain announced on June 26, 2020, that the United States has reached a settlement agreement to resolve allegations of disability discrimination filed in a civil lawsuit against Heritage Senior Living LLC, its owner, and former owner. The complaint alleges that Traditions of Hanover, an apartment complex for seniors located in Bethlehem, Pennsylvania, discriminated against residents and prospective residents based on disability in violation of the federal Fair Housing Act, which prohibits discrimination in housing based on race, color, religion, national origin, sex, disability and familial status.

According to the complaint, since at least 2013, Traditions of Hanover required residents to be able to “live independently” as a condition of their lease. In doing so, the apartment complex allegedly decided who could live independently, rather than allowing residents and their families to decide for themselves. Traditions of Hanover allegedly reserved its right to assess residents’ physical health, and to terminate leases based on health condition. The apartment complex also allegedly screened prospective residents to determine if they were appropriate to live in the building based on their health condition.

In addition, Traditions of Hanover allegedly charged residents a fee to use motorized wheelchairs, prohibited residents from using wheelchairs in the common dining area, and, before 2013, offered transportation services that were not accessible to wheelchair users.

The United States and defendants have reached a settlement to resolve the case through a consent order. Under the order, defendants must establish a tiered settlement fund of up to $325,000 to compensate persons harmed by the policies and practices, as well as pay a penalty of $55,000. The United States and defendants adjusted the deadlines in the consent order to accommodate concerns about the COVID-19 pandemic.

Besides the monetary payments, the consent order requires defendants to modify their policies, appoint a compliance officer, train employees about the Fair Housing Act, and provide periodic compliance reports to the United States. These requirements apply to 16 different facilities managed by Heritage Senior Living, including one in Bucks County (The Birches at Newtown); four in Berks County (Keystone Villa at Douglassville, The Manor at Market Square in Reading, Chestnut Knoll in Boyertown, and Keystone Villa at Fleetwood); and one in Montgomery County (The Birches at Harleysville). The consent order prohibits defendants from raising rent or fees to pay for any of these obligations, or to pay for the settlement fund.

“Seniors should not have to worry about losing their lease simply because they become disabled,” said U.S. Attorney McSwain. “The Fair Housing Act protects them, and everyone, from discrimination in housing, and my Office will continue to ensure that apartment buildings follow the law.”

“Discriminating against people with disabilities is wrong and illegal, and the Justice Department will vigorously enforce the Fair Housing Act to combat this unlawful conduct and obtain relief for its victims,” said Assistant Attorney General Eric Dreiband of the Civil Rights Division. “This consent order will ensure that all prospective and current residents at Traditions and other senior living facilities are treated equally and that victims of past discrimination receive compensation for the harms they have suffered.”

Individuals who are entitled to share in the settlement fund will be identified through a process established in the consent order. Persons who believe they were subjected to unlawful discrimination at Traditions of Hanover should contact the Justice Department toll-free at 1-800-896-7743 mailbox #92 or e-mail the Justice Department at fairhousing@usdoj.gov.

REALTORS ® REALTORS ® POLITICAL POLITICAL ACTION ACTION COMMITTEE COMMITTEE 2017 INVESTORS 2020 INVESTORS

John Acevedo Peter Adams Peter Adams Sharyn Adams Wajeeha Ahmed Sharyn Adams Theresa Alfano Carolyn Aguilo Phillip Allen Caitlin Allen Michael Ameer-Beg Jennifer-Lyn Amantea Sebastian Amico Michael Ameer-Beg Kori Andralis-Erceg Anna Ames Debra Andrews Paula Antario Wade Ames Belinda Asmar Kimberly Anderson Albert Attieh Kori Andralis-Erceg Laura Aurigemma Debra Andrews Debra Bagarozzo Ileana Antigua Paveet Bali Suchismita Banerjee Elizabeth Antry Donna BartholomewJizell Arias Sacco Andrea Arner Lori Bartkus Justino Arroyo LeeAnn Baumer Sarina Ashford Susan Beattie Raymond Behan Belinda Asmar David Beil Abraham Atiyeh Randall Beitler Lena Azar Janice Benner Jennifer Bailey Christopher Bennick Roxanne Bailey Diann Benscoter Merrill Beyer Shawn Bailey Nancy Bischoff Lisa Bartholomew Cynthia Bishop Donna Bartholomew-Sacco Richard Bogdanski Lori Bartkus Mary Beth Bohri Ashly Bastidas Zoltan Boldizsar Mary Lynn Bonsall Christian Batista Tarrant Booker Mylissa Battoni Alan Bosch LeeAnn Baumer Barbara Bottitta Sharon Becks Lou Bottitta Raymond Behan Faith Brenneisen Catherine Breslin Randall Beitler Darcel Bridges Alisia Bell Bobbi Jo Bromley Janice Benner Michael Brown Christopher Bennick Marissa Burkholder Christine Bertie Robert Bury Merrill Beyer Frank Calabrese Theresa Calantoni Lori Biechy Lori Campbell Carl Billera Suzete Campos John Blair Jon Capobianco Susan Blair Dean Carnes Jennifer Blair-Greenberg Gerard Carpinello Carmelo Carrasco Tanya Blanchet Melissa Carreras Frank Boccuzzi James Carroll Angela Bock Gabriel Casas Eugene Bodogh Sonia Castro Richard Bogdanski Deborah CesanekNothstein Shelley Bogush Janice Chrinko Diana Bohorquez Christopher Christian Paola Bohorquez R Torres James Christman Mary Lynn Bonsall Tiffani Christman Sandra Bordner Stefan Cihylik Jessica Cincilla Alan Bosch Barbara Bottitta Anthony Bourizk Thomas Cramer Mary Lou Fiske Jason Gutierrez Leah Jones Carlos Lopez Robert Clarke Ronald Bowser Fritchman Roger Cressman Patricia Karedis Erin Fleckenstein Robert Hackman Paula Meilinger Trevor Jones Roger Reis Kanda Losch Elissa Clausnitzer Jo Ann Clyde Brian Coffman Sharon Bradley Krystie Brandau Mitchell Fry Sherri Fucito Beverley Galtman Lisa Cupito Alick Cutrona Joy Flood Denise Floyd Susan Karper Therese Kelley Victoria Kemmerer Patrick Haftl Robert Haines Sylvia Merkel Diane Mertz Christopher Mesch Fred Kaissi Nicholas Kalogeras Frank Renaldi Frank Renaldi Samantha Rendine Boabdil Louison Kimberly Lucas-Mantz Carol Colangelo Jennifer Brehm Adam Gamble Amanda Daja Jie Floyd Jennifer Kennedy Jon Hallingstad Dezzarae Meyers Joseph Kaminski Emma Reynolds Kelly Lutseo Ronald Coleman Edward Brennan Melissa Garcsar Linda Danese Tara Flyte Jayme Kerr Garett Michaels Vanesha Hamilton Michael Kaminski Carlos Ribau Mark Lutz Robin Colon Silvia Brennan Meredith Gardner Dale Kessler Rebecca Miklas Diane Davidson Connie Foland Sarah Hammerstone Mary Kane Rachel Riccobono Bettie Mack Meryl Cooper Faith Brenneisen Denise Garrity Lori Davidson Shane Keyser Joyce Folsom Kohl Harkins Elizabeth Miksits Priya Kapoor-Atiyeh Denise Rich James Madl Alesia Coulter Evonne Courduff Catherine Breslin Karen Gehringer Todd George Lisa Kishbaugh Betty Klein Christie Davies Christopher Forister Donna Harmony David Miller Debra Miller Jerry Kardos Julie Rich Carol Richard Kathy Magditch Catherine Cowen Lauren Brisendine Lisa Gerstenblith Susan Knoble Lisa Davis Amanda Forsthoefel Scott Harrington Kimberly MitchellSusan Karper Dulce Ridder Tanya Maldonado MaryEllen Cox Bobbi Jo Bromley Cynthia Gilbert Omar Dayoub Jill Koch Rebecca Francis Megan Hart Goerlich Nicholas Kavounas Teresa Riggs-Fejes James Malicoat-Clark Thomas Cramer Michael Brown Michael Gillis Barry Dean Jason Kocsis Chad Fritzinger Sheila Hart Alfred Moll Regina Kelechava Kathleen Rittenhouse Rami Mamari Roger Cressman Alick Cutrona Karen Daley Shantel Buchanan Wendy Buchanan Lorraine Glaessgen Michel Glower John Gober Douglas Koffel Joseph Kolarik Shannon Kolling Trisha DeBeer Kathy DeBellis Luis Fuentes Kelley Gabany Richard Hartzell Virginia Harwood Gloria Monks Juan Morales Rose Mott Jennifer Kennedy Stephen Kerecman Robert Ritter Kyle Roberts Myra Rodriguez Katey Mamuzich Mark Marina Susan Dalius Sarah Buck Jane Gonzalez William Deibert David Kopes Marine Gabunia Joanne Hasnik Josh Mrozinski Jayme Kerr Victoria Roelke Jon Markley Mark Damiano Wade Budinetz Mary Gonzalez Deborah DeLong Joseph Kospiah Mark Gallagher Robert Hay Sean Mulrine Dale Kessler Stuart Rogers Linda Marlow Linda Danese Lori Bufanio Barbara Gorman Phyllis Koze Baljit Deogun Anette Gallego Dontae Hayes Dwight Musselman Lisa Kishbaugh Jesse Roldan Joy Marsh Kathy DeBellis Bozhidar Buglov Lisa Graul-Oswald Heather Kramer Barbara Detres Brianna Garcia Danny Hazim Robert Natkie Clarence Kistler John Rosario Aubrey Martenis Andrea Decker William Deibert Deborah DeLong Jeffrey Burnatowski Szymon Bzdek Alyssa Graves Kathleen Gregory Michael Gregory Gay Krauss Karen Kucharik William Kuklinski William Nesbitt Danny Nimeh Kristen Obert Antonio DiCianni Sarajoy Dickey Meredith Gardner Hunter Gares Randyl Helfrich Dineen Henderson Betty Klein Jill Koch Sarah Rosner Robert Ross Thomas Roth John Martin Elizabeth Martinez Christine DelVecchio John Gross Daniel Cahill Robert Dieter Douglas Kuntz Denise Garrity Kathy Hendricks Marie Obert Jason Kocsis Christopher Rowe Atika Masood Marilyn DemendozaKenneth Gross Angelica Calabria James Dietrich Stephanie LaBella Timothy Gaugler Alicia Hernandez Ronald Ondishin Douglas Koffel Michelle Rowe Frank Mastroianni Conte Theresa Calantoni Beth Guadagnino Joanna LaFaver Mary Beth Dolinich James Gedney Doreen Hershey Terry Oplinger Joseph Kolarik Hershel Ruhmel Courtney Matthews Orlando Diaz Michael Dickinson Robert Dieter Amy Callum Bruce Campbell Joseph Guglielmo Norman Gundrum Andrew Gusick Tzuying Lai Carol Landis-Pierce Margaret Larter Carol Dorey Michael Dorney Karen Gehringer Colleen Geiger Cheryl Hess Cheryl Hewko Kathryn Orlando Richard Orloski William Ortiz Stephanie Kotrosits Elizabeth Kotyuk Robin Ruhmel Peter Ryan Nadya Salicetti Kelly Matthews Jesse Maurer Brooke Dietrick Lori Campbell Jason Gutierrez Heidi Dorshimer Rosa Genao Sean LaSalle Alexandria Ho Carla Ortiz-Belliard Caroline Kovacs Katarine Sanchez Ladonna Mayo Mary Beth Dolinich Robert Hackman Vibeke Lavan Meredith Campbell Christopher Dougherty Lindsay George Bonnie Hoffman Mohamed Ouf Marc Kovacs Osvaldo Sanchez Michele Mazur Carol Dorey Suzete Campos George Hahalis Cindy Doyle Todd George Tome Lazaro Juan Pagan Christopher Hoffman Francis Kovalchick Karen Sands Joseph Mazurek Stephen Dreisbach Jennifer Duarte Anne Stuart Dubbs Chuck Haley William Hall Tiffany Hallett Mary Ann Cancel Kim Capers Michele Dragani Stephen Dreisbach Nancy Leary Maryann Lebus Joseph Lepeta Lisa Gerstenblith Oscar Ghasab Thomas Hohl Brian Holder Theresa Panik Charalambos Papageorgiou Gerald Kresge Joel Krieger Andres Santana Patricia Saunders Eric Schatz Muchugia Mbugua Christopher McCall Eva Dugan Matthew Carl Donna Harmony Ari Lester Anne Stuart Dubbs Gregory Gibbs Larry Holmes Ellen Passman Melissa Kruger Nicholas Schiavone Susan McCann Helene Easterday Gerard Carpinello Scott Harrington Barry Lewis Eva Dugan Michael Gillis Carol Hoover Shabana Pathan Karen Kucharik Matthew Schmoyer Richard McCauley William Eckert Melissa Carreras Richard Hartzell Cliff Lewis Hugh Dugan Lorraine Glaessgen Gail Hoover Andrea Patterson Malisa Kuehn Agnes Schoenberger Chad McConnaha Kelsey Elliott Jared Erhart Dina Evangelou Craig Evanko Gabriel Casas Sonia Castro Peter Cerruti Kathy Hendricks Monna Lou Henninger Alicia Hernandez James Craig Liles Maryann Liles Salvatore Lisinichia Sureya Lococo Claudia Paulino Cheryl Penuel Carrie Petrovich John Philapavage Margaret Dugan Donna Dunker Jocelyn Duvivier Kelly Golden Kristina Gomez Shantal Gomez Miranda Russell Horn Laurie Horton Aubrecia Houston William Kuklinski Douglas Kuntz Michelle LaBreche Susan Schrader Iona Schwartz Kent Seagreaves Michael Seitz Kristine McCreary Michele McDonald-Heinze Linda McDonald-White Louis Falco Nathan Chaney Jessica Hilbert Philip Edmiston Andrea Lohman Jane Gonzalez Michael Howard Janice Pigga Anis Lahoud Purvi Shah James McGinley Horace Farber Catherine Chies Bonnie Hoffman Christopher Long Mirtha Eduardo Mary Gonzalez Dana Huber Pat Pignitor Robert Laky Cheryl Sharayko Brigita McKelvie Michele Fedorov Kenneth Felix Barbara Filaseta A. Louise Finney Jacob Christman James Christman Tiffani Christman Christopher Hoffman Thomas Hohl Michael Howard Richard Hrazanek Boabdil Louison Michael Madden Gail Magnant Stanley Majewski Lucy Pilovsky Amanda Pitts Selena Polidura Richard Pongracz Omar Elinbabi Jared Erhart Bret Erney Toshya Gonzalez William Gonzalez Jacqui Gordon Tara Huber Bonnie Lynn Hufton Randal Hughes Brenda Landis Carol Landis-Pierce Shirley Lang Ellen Shaughnessy Barbara Shelly Michael Shelton Laurie Shenkman Matthew Medina Paula Meilinger Ryan Meldrum Louis Fisher Stefan Cihylik Dana Huber Sherry Ann Erney Mark Marina Barbara Gorman Tammy Huk Tamra Poust Ana Claudia Lastres Dandie Shiffert Alisha Melvin Mary Lou Fiske Jessica Cincilla Bonnie Lynn Hufton Rafet Eroglu Tejas Gosai Jon Markley Patricia Husted Gale Pring Vibeke Lavan Laura Shimer Sylvia Merkel Erin Fleckenstein Elissa Clausnitzer Tammy Huk Anny Espinal Matthew Marks Pamela Gothard Anna Huynh John Pryslak Shawn Leadbetter Thomas Shive Diane Mertz Jie Floyd Joyce Folsom Christopher Forister Patricia Husted Anna Huynh John Iannitelli Ayon Codner Lisa Cohan Marina Estevez Dina Evangelou Elizabeth Martinez Michael Martinez Frank Mastroianni Victoria Grantham Lisa Graul-Oswald Basel Ido Erika Ingato Carolyn Qammaz Kristen Quijano Leticia Quinones Nancy Leary Joseph Lepeta Marc Sholder Susan Shortell Judith Shuman Jeremy Merwarth Christopher Mesch Kathleen Fosbenner Lynda Ivarsson Claudia Coleman Julius Ewungkem Ladonna Mayo Christopher Raad Alyssa Graves Robert Inselmann Ann Lerch Kimberly Sidlar Justine Micklus Philip Fowler Jeffrey Colfer Joel Ivory Joseph Faas Joseph Mazurek Larry Greenberg Lynda Ivarsson George Raad Barry Lewis David Simoes Jennifer Miers Jamie Frailey Mary Collins Jeffrey Jacobs Louis Falco Arthur Mazzei Stuart Greene Cynthia Ives Christine Rader Cliff Lewis Timothy SKutnik Rebecca Miklas Kim Frailey Rebecca Francis Brandy Franco James Francois Peter Collins Frank Comunale Meryl Cooper Tina Jago Heidi Jaquith Bashar Jarrah Daniel Joseph Jeffrey Fehr Carmen Fiallo Felix Figueroa Muchugia Mbugua Richard McCauley Chad McConnaha Kristine McCreary Anthony Ramos Peter Ramos Lauren Ranzino Janet Rasely Kathleen Gregory Andrew Groff John Gross Mary Ellen Jackson Jeffrey Jacobs Tina Jago David Lichtenwalner Ryan Lingold Salvatore Lisinichia Aisha Smith Cheryl Smith Erin Smith Gregory Smith Elizabeth Miksits David Miller Debra Miller John Fretz Florence Corcoran Nicholas Kalogeras John McDermott Barbara Filaseta Kenneth Gross Bashar Jarrah James Raub Sureya Lococo Robert Smith Donna Miller Kurt Fretz Robert Cornelius Joseph Kaminski Michele McDonaldLeila Finelli Beth Guadagnino Rosa Javier Daniel Rawleigh Matthew Loebsack Steven Smith Shannon Mininger Richard Freyling Christopher Emily Cortese MaryEllen Cox Michael Kaminski Mary Kane Heinze Lori Measler Lisa Razze Deborah Reinhard Sheila Finn A. Louise Finney Norman Gundrum Andrew Gusick Khadeejah Johnson April Jones Andrea Lohman Bradford Long Gloria Lee Snover Carol Snyder-Hare Kimberly Mitchell-Goerlich Alfred Moll

Jillian Moninghoff Janice Sobieski Reis Brittany Montesano Xiaoxi Song Matthew Morrow Matthew Sorrentino Caroline spears George Mosellie Earl Stafford Rose Mott Joanne Stahl Kasey Moyer Matthew Starr Stephen Moyzan Robert Stephens Sean Mulrine Douglas Sternberger Michael Strickland Nicole Muraro Luanne Sutch Dwight Musselman Joseph Szivos Michele Najera Pamela Szivos Joshua Nales Peter Tabarani Maria Nathans Justin Taglioli Barbara Taylor Jason Navilliat Christa Taylor Eric Neith Sandra Tognoli Tiffany Nelson Scott Tomlinson Anna Nemeth Christina Trabosci William Nesbitt Julie Turylo-Wargo Nancy Unangst Kristine Nettis Kristine Vanderpool Tammy Nicotera Theodore VanWert Rebecca Nieves Zhanna Ved Danny Nimeh Ethel Velopolcek David Norwillo Marcia Villamil Ashli Novak Daniela Villarejo Joseph Vlossak Devon Nuno Ann Vlot Cathleen O’Connor William Vogt Kristen Obert Jessica Vooz Alexander Obleschuk Katrina Wachob Ronald Ondishin Amy Wakefield James Wakefield Luis Ortega Jennifer Wales Carla Ortiz Dale Wallace Klever Ortiz-Onate Theodore Wallace Maria Ortiz-Vinueza Shih-Chiung Wang Michael Ostrelich Carrie Ward Robert Weber Mohamed Ouf Colette Weir Charalambos Papageorgiou Erika Wells Shabana Pathan Betsey Wenger Andrea Patterson Steven Werley Nicholas Paul Charlene White Concezio Pavone Denise Whitney David Wignovich Christine Peiffer Sally Wildman Subbanagulu Perugu Thomas Williams Richard Peters Filomonia WilliamsThomas Peterson Freeman Audrey Winton Carrie Petrovich Monika Wojtynski John Philapavage Thomas Woodring Erin Piar Yvonne Worman Janice Pigga Kimberly Yandrisovitz Lucy Pilovsky Paul Yoder Daniel Young Andrew Pingyar Judi Youssef Leonidas Pitaoulis D Martin Zawarski Lauren Porobenski Weston Zelenz Alexander Posso Jennifer Ziegler Tamra Poust Theresa Ziegler Martha Prieto

Gale Pring

Upendra Puri Carolyn Qammaz Alexander Quaglieri Nadine Quinn George Raad Gregory Raad Bernadette Rabel Anthony Ramos Jackeline Ramos James Raub Daniel Rawleigh Lisa Razze Patricia Reed Jill Reiner Deborah Reinhard Roger Reis Carlos Ribau Pauline Ribau Gretchen Rice David Rickert Dulce Ridder Cynthia Riebel Kathleen Rittenhouse Robert Ritter Christina Rivera Elba Rivera Santiago Rivera Suzanne Robertson Kalief Robinson Christian Rodriguez Victoria Roelke Stuart Rogers Daniel Rohrbach Jesse Roldan Renae Roldan Elizabeth Roma Esther Rosado-Vazquez Sarah Rosner Jean Rossi Thomas Roth Eric Rothenberger Christian Ruano Hershel Ruhmel Robin Ruhmel Peter Ryan Parisha Sabol William Safranek Kaitlin Saia Melissa Salvaggi Sharay Samuels Alexa Sanchez Marielis Sanchez Osvaldo Sanchez Theresa Sanchez Juan Sanchez-Ordonez Karen Sands Andres Santana Jennifer Santiago Viandra Santiago Patricia Saunders Erika Schaeffer Howard Schaeffer Margaret Schaffer Eric Schatz Jane Schiff Jennifer Schimmel Matthew Schmoyer Lauren Schuyler Iona Schwartz Sarah Sears Noelle Seaton Angelina Sebastionelli Michael Seislove Michael Seitz Erika Sessanta Tiffany Sevey Purvi Shah Diane Sharpless Ellen Shaughnessy Robert Shaw Jo Ann Sheesley Michael Sheftel Bonnie Shive-Francavilla Marc Sholder Susan Shortell Jeffrey Sibel Zachary Sikler Rosa Silk Antonio Silverio Lodshraun Simmons Teresa Simmons David Simoes Nicholas Simone Lynn Sinkovits Tom Skeans John Smigo Amanda Smith Andrew Smith Paulette Smith Rachel Smith Steven Smith Gloria Lee Snover Melissa Snyder Carol Snyder-Hare Janice Sobieski Reis Matthew Sorrentino Irene Southard Caroline spears David Specht Kristofer Spevak Kyle Spina Matthew Sprung Yihong Stack Earl Stafford Joanne Stahl Shannon Stahley Matthew Starr Natalia Stezenko Kirstin Stires Laura Stivala Anthony Stratz Ashli Stuppino Mark Sverchek Laura Sverha Louise Sylvester Richard Szulborski Peter Tabarani Janice Talmadge Barbara Taylor Carole Tellini Christine Thierry Jihad Thorne Donald Todd Abby Tomasic John Tondera Anthony Toribio Antonio Traca Francesco Tramonte Kristina Travis Gergana Trayanov David Tretter Debra Trimmer Frank Trovato Christopher Troxell Danette Troxell Stephanie Trussell Tonya Turtzo Julie Turylo-Wargo Elizabeth Ubri Montero Merry Uff Giovanni Vasquez Michael Vasquez Chelsea Vassa Gregory Vassilatos Heidy Vega Lawrence Ventrudo Rajni Verma Oliver Vinovskis Jeffrey Vivian Joseph Vlossak William Vogt Jessica Vooz Katrina Wachob Kyle Wagner Maria Wahler Danielle Wakely Jennifer Wales Brian Walker Dale Wallace Theodore Wallace Bernard Wallerich Shih-Chiung Wang Carrie Ward Candice Weaver Robert Weber Sonia Wehbey Melissa Welsh Betsey Wenger Kimberly Wenner Thomas Werkheiser Steven Werley Kelsey Werner Elliott Scott Whitehurst Bruce Whitesell Denise Whitney Carol Wieder Nagayo Wiggins Sally Wildman Carmela Wilson Audrey Winton Thomas Woodring Yvonne Worman Jie Yang John Yocum Paul Yoder Daniel Young Jay Young Jennifer Young Judi Youssef Thomas Yuracka James Zane D Martin Zawarski Ashley Zechman David Zeidenberg Weston Zelenz Tracy Ziemba Deanna Zuercher Eric Zwick

Story What Do Your Photos Tell? By Nate Boykin, The Right Angle Media Co.

Imagine it’s around 7 a.m. on a warm and sunny morning. does Tina think about the agent who posted these photos? It’s Tina’s been up for about 15 minutes. She’s excited about obvious the seller doesn’t care that much, but what about the searching for a new home that her growing family desperately listing agent? How will the transaction go if they didn’t care needs, so she grabs a cup of coffee and her tablet and sits at the enough to put some effort and energy into taking photos or kitchen table. She’s ready to search. Tina taps on her favorite having great photos taken? When Tina is ready to buy, will real estate app and enters her must-have search criteria: colonial she call the listing agent directly or find another agent? When style home, four bedrooms, two full baths, 2,500+ square feet, Tina is ready to sell, will she call the agent with the professional and a nice yard for Tina’s children to enjoy. Tina has a great job photos or the agent who didn’t seem to care? and a healthy budget to work with. She wants this move to be the last one before her kids leave the house. Your listing photos tell two stories:

Can you picture the home in your mind? Can you see the beautiful red front door, mature landscaping, stunning hardwood floors, white shaker cabinets with granite countertops, stainless steel appliances, and open floor plan? Can you see it? That’s the vision Tina has in her mind. But, to Tina’s surprise, she stumbles across your listing and sees:

STORY 1 is a story about the property. It conveys a message about what it’s like to live in the house. What it’s like to wake up every morning and go to bed every night. It tells a story about what it will be like to raise a family in the house or have friends and family over for the holidays or for parties. It communicates a lifestyle.

STORY 2 is a story about you, the agent. REALTORS® are trusted advisors that clients look to for advice and service. Are you conveying your worth to your current clients and, more importantly, to your future clients? The photos and marketing you do for your client’s home shows the level of care and effort you are willing to put in. If you are a level 10 in your effort and execution, your reputation will spread quickly.

Now, your listing matches all of Tina’s criteria, but the photos are telling a different story. The story Tina hears/sees is a story of confusion, stress, work, and a lack of care. Furthermore, what What story are you currently telling?

The Right Angle Media Co. loves to partner with agents and brokers who are looking to communicate a story of professionalism and expertise. We focus on the story so you can focus on your client. Learn more about how we can help you capture the right angle and the right story at www.rightanglemediaco.com.

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