Letter to Members & Investors
Dear Members and Investors,
As we look back on the past year, it’s impossible not to feel a sense of pride in what we’ve accomplished. We owe much credit to the culture of collaboration that fuels new ideas and ambitious projects across our region.
This year, Caterpillar broke ground on a $725 million expansion at its Lafayette plant, creating 100 new jobs. At the same time, SK Hynix, a Korean-based leader in the semiconductor industry, announced a historic $4 billion investment in a 430,000-square-foot advanced microchip packaging and R&D facility at Purdue Research Park in West Lafayette. This project will bring over 1,000 new jobs to the region, solidifying our status as a hub for advanced manufacturing and semiconductor supply for the growing AI industry.
Additionally, Sustainea and Primient announced in October a co-location partnership to construct a $400 million facility in Lafayette. The new facility will produce a renewable, plant-based monoethylene glycol, also known as Bio-MEG—feedstock for the plastics industry—to replace fossil fuel-based monoethylene glycol.
With our help, Greater Lafayette also secured $35 million through the State of Indiana’s second iteration of the Regional Economic Acceleration and Development Initiative (READI). These funds will address critical infrastructure needs, including housing and childcare, across our seven-county region—further positioning us for sustainable growth. As the convener, organizer and fiduciary agent for the grant, Greater Lafayette Commerce is working hard to ensure the Greater Lafayette Region’s long-term success.
What’s more, this year saw the return of commercial air service to Purdue University Airport (LAF) after two decades, now provided by Southern Airways Express. With a new terminal funded by READI, this reconnects Greater Lafayette to the global aviation network. Our focus on talent and workforce development remains stronger than ever. In 2024, our Career+ Ecosystem impacted over 12,000 students, preparing the next generation for opportunities in our thriving industries. This, coupled with initiatives to attract new
people to Greater Lafayette, continues to deepen our region’s talent pool.
Equally important is our work to make Greater Lafayette a more inclusive place to do business, particularly through our outreach to Latino entrepreneurs. By offering a range of free resources and programs in both English and Spanish, we’re ensuring that all business owners have the support they need to succeed in our community.
Our members recognize and reward our efforts. Our member retention rate is 91 percent. Membership among Latino-owned businesses increased by 24 members to total 44 this year. Over the past five years, our region has seen job growth of nearly 8,000, pushing the total to 107,125 jobs today. Our 7.8 percent growth rate over the last decade far outpaces Indiana’s 4.7 percent. The median household income has climbed to $60,762, while Greater Lafayette’s population has ticked upwards of 200,000.
This growth is not by chance, but the product of deliberate effort and shared vision, driven by our region’s commitment to collaboration. We are a destination for investment, talent and innovation.
We’re not slowing down, either. As we look ahead, we’re eager to build on this momentum and remain deeply grateful for your continued partnership.
Very sincerely yours,
Board of Directors
Rachel Hazaray Chair of the Board of Directors, Greater Lafayette Commerce
Scott Walker President and CEO, Greater Lafayette Commerce
What We’re All About
Greater Lafayette Commerce is the region’s primary chamber of commerce and economic development organization, principally serving the cities of Lafayette, West Lafayette and Tippecanoe County.
We were founded in 1927 to promote and encourage the civic, economic and social welfare of the people of Greater Lafayette and to create opportunities. While the needs of the region grow more complex every day, our commitment to Greater Lafayette remains the same.
Even after nearly a century of driving economic success in the region, we are just getting started. And of course, our people, members and investors will keep us moving forward.
Our Mission
To advance economic and community prosperity for a superior quality of life.
Our Vision
Greater Lafayette is a vibrant community where people, industry and businesses come to thrive and be greater.
Our Goal
Greater Lafayette is a vibrant hub of progress that sustains the legacy of collaboration, growth and success for the region.
We’re Your Advocates
Member-driven priorities guide our advocacy efforts, ensuring that the best interests of Greater Lafayette’s business community are always at the forefront.
Legislative Update
Our Legislative Update programming connects industry and community leaders with our state senators and representatives during the Indiana legislative session. This platform gives our members direct access to state legislators, while also offering an opportunity to engage in discussions about key developments that affect their organizations.
STRATEGic Plan
Talent Attraction
attracted new people to Greater Lafayette through strategic recruitment tools, partnerships with industry and the Greater Lafayette Marketing Coalition.
Workforce Development
collaborated with the Workforce 2030 Council to demonstrate viable careers in key industries, such as manufacturing, construction and healthcare.
Quality of Life
demonstrated the vitality of the Greater Lafayette area through farmers markets, the annual Greater Lafayette Christmas parade, the diversity roundtable and other community events and efforts.
Business success
provided professional development opportunities for business owners and their teams.
kept the business community engaged with state and federal legislators.
created local connections through distinctly designed programs and events that inform, engage and enthuse attendees.
Economic development
Greater Lafayette Commerce’s support and programs provide crucial resources and opportunities for local entrepreneurs. From facilitating connections and offering guidance to hosting events and giving businesses more exposure, their efforts have significantly strengthened the small business landscape in Lafayette. GLC’s commitment to local businesses is evident—and deeply appreciated.
worked with regional partners to attract new employers to the Greater Lafayette region. assisted existing employers with expansion plans and employee retention, as well as state and local relationships.
12,644 new ECONOMIC-BASED JOBS WERE CREATED SINCE 2017
GL
Mayor Tony Roswarski, City of Lafayette
Site Selection
Greater Lafayette Commerce’s economic development team provides confidential support for projects, including real estate research and the facilitation of all aspects of the site selection process. The aim is to attract and retain top-tier companies from around the globe.
Tax Abatements
By offering tax abatements, Tippecanoe County and the cities of Lafayette and West Lafayette incentivize businesses to invest and expand in our region. Greater Lafayette Commerce plays a key role in this process by acting as the bridge between local governments and businesses. We facilitate the negotiation and implementation of tax abatements, ensuring that compliance requirements are effectively managed throughout the life of the abatement.
Business Expansion
We collaborate closely with regional employers on major expansion projects. In 2024, some of the largest companies in our area continued to reinvest in the community, committing over $828 million toward new facilities and equipment. These efforts will not only strengthen local operations but also create nearly 250 new jobs, underscoring the ongoing growth and vitality of our region.
Business Attraction
This year, several companies committed to nearly $4.5 billion worth of investment in Greater Lafayette. With capital investments from companies like SK Hynix and Sustainea, Greater Lafayette is on the rise as a leader in innovation and sustainability.
Greater Lafayette Commerce plays a key role in our efforts to attract and retain businesses in West Lafayette. Their work with site selectors and support with tax abatements have contributed to the growth and investment we’ve seen in our area, including significant projects like SK Hynix. We appreciate the collaboration and look forward to continuing our partnership to foster even more opportunities for our community.
Mayor Erin Easter, City of West Lafayette
Job Growth in Tippecanoe County
With local expansions and a growing population, the number of jobs available for residents continues to rise. As new corporate attraction projects approach, the potential for even more employment remains bright.
Ota City Student Exchange
This summer, a group of students from Greater Lafayette immersed themselves in Ota City, Japan — Greater Lafayette’s sister city. During their nine-day visit, 11 students participated in a traditional tea ceremony, toured Subaru’s main manufacturing facility, attended Ota’s summer festival, and more. Established in 1998, the Ota Student Exchange Program is facilitated by Greater Lafayette Commerce and is open to local high school students.
Job Growth for Tippecanoe County 2018 - 2024
Career+ Ecosystem
Greater Lafayette Commerce has partnered with local schools, Skyepack, Ivy Tech Community College and regional employers to create an ecosystem that helps students bridge the gap between education and career. Through the grant-funded initiative, we align education standards with high-demand skills, preparing students for high-wage, in-demand careers in the region.
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1,498
1,063
From High School Classrooms to Careers, Locally Created Pathway
This year, GLC and Lafayette School Corp. launched the Career+ Locally Created Pathway offering students a direct route from high school to in-demand jobs, apprenticeships or internships in the region’s fastest-growing industries.
Developed in collaboration with regional employers and Ivy Tech, this initiative is set to play a key role in retaining the talent we educate by creating promising career pathways that funnel high school graduates into local jobs.
HireMe!
Nearly 350 high school juniors and seniors participated in the second annual Career+ HireMe! event, where they connected with hiring managers from companies like Subaru, Wabash, Kirby Risk, IU Health and Caterpillar. Students explored career paths, secured internships and even landed full-time positions, with a focus on manufacturing and healthcare. The event continues to connect education and employment in our community.
Hiring Partners
SCHOOLS MAKING CAREER+ LOCALLY CREATED PATHWAY ACCESSIBLE
Robotics in Manufacturing Camp
Held over summer break, Robotics in Manufacturing Camps provides K-8 students with a unique opportunity to gain critical coding, programming, electronics and robotics experience.
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CAMP PARTICIPANTS IN 2024
4 weeks OF CAMPS ACROSS THE REGION ROBOTICS IN MANUFACTURING GROWTH
66 STUDENTS IN 2019 230 STUDENTS IN 2024 »
Manufacturing Week
Taking place the first week in October, Manufacturing Week highlights the importance of our region’s manufacturing sector by offering K-12 students a hands-on look at high-tech careers in advanced manufacturing and logistics. This free program is open to all students in the nine-county area, helping to build interest in these critical fields and supporting the growth of our regional economy.
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HIGH SCHOOL STUDENTS TOURED MANUFACTURING FACILITIES
Workforce 2030 Council
Greater Lafayette Commerce’s Workforce 2030 Council is a collaboration with industry, higher education and K-12 school partners to tackle current and future workforce shortages. The council focuses on developing regional programs that create a pipeline of skilled workers, serving students across the nine-county region. By addressing workforce challenges together, the council ensures that Greater Lafayette is well-prepared for the evolving demands of the job market.
8 MEETINGS
1,301
MIDDLE SCHOOL STUDENTS EXPLORED MANUFACTURING CAREERS
858
ELEMENTARY SCHOOL STUDENTS ENGAGED WITH REGIONAL MANUFACTURERS
2,581
TOTAL STUDENTS IMPACTED
28 AVERAGE ATTENDEES
CoderDojo
In our commitment to building a skilled next-generation workforce, Greater Lafayette Commerce proudly supports CoderDojo. The free computer and science club provides K-12 students with hands-on experience in coding, circuitry, robotics and programming. Spanning Tippecanoe, Carroll, Cass, Warren and White counties, the program is led by engineers, programmers and educators.
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STUDENTS PARTICIPATED IN 2023-2024 SCHOOL YEAR
BENTON
WARREN
TIPPECANOE
CARROLL WHITE
READI Grant
READI 1.0 PROJECTS
Service Area 11B
Wabash
BENTON
Milestone Celebrations
Milestone Events
Greater Lafayette Commerce marks our members’ milestones with ribbon cuttings for grand openings and anniversaries, as well as groundbreaking ceremonies for new projects. These events highlight our community’s growth and foster local support.
Grand Openings
@properties - The Russell Company
First Farmers Bank & Trust West Lafayette Indiana Nutrition
Wanderlust Coffee Roasters
RightWay Automotive Sales
Ladybug Laundry
Enchanted Earth Company
The Real Estate Agency
SeaJay's Boutique Bealls
Madren Financial
Rubia Flower Market
Center for Pain Management
Center for Pelvic Health,
A Unity Healthcare Partner
American Red Cross
Each month, we honor a standout business with an award ceremony attended by elected officials, community members and peers, culminating in the selection of an annual award winner. Beyond that, our winners’ achievements are showcased through a feature article, social media recognition and a Facebook livestream of the event, strengthening the community’s connection to the small
At Greater Lafayette Commerce,
we understand that Latino businesses have distinct needs as they work to establish and grow their brands in Greater Lafayette. That’s why we offer a range of free resources and programs tailored for these entrepreneurs. And the best part? We provide support in both English and Spanish.
SUPPORTING LATINO ENTREPRENEURS WITH THE CAMPEONES FUND
We’re making Greater Lafayette Commerce more accessible and inclusive with The Campeones Fund. Launched this year, the scholarship program helps Latino-owned businesses in the early stages of their journey become GLC members. It’s all about opening doors and making sure everyone gets a seat at the table and the tools they need to succeed.
What the Scholarships Provide
Discounted Membership
New Latino businesses can join GLC for half the price in their first year of membership.
Event Support
It also helps cover costs of milestone events and booth fees at the Latino Business Expo.
Latino Pioneros, Leading the Charge
Latino Pioneros are among our most established Latino members. These trailblazers aren’t just supporting their own growth; they’re making it easier for others to follow their lead.
OR CHAMPIONS, IS
Café y Conexiones (Coffee & Connections)
These free gatherings, conducted primarily in Spanish, offer a space for Latino entrepreneurs to build relationships with their peers while helping them engage more deeply with Greater Lafayette Commerce. Each event features experts who share practical advice on various business topics, helping participants as they navigate their entrepreneurial journeys.
2024 Café y Conexiones Events & Topics
July Understanding Beneficial Ownership & Leveraging Indiana Small Business Development Center Resources
September Navigating Business Lending and Protecting Your Business Against Fraud
December Achieving Minority Certifications
Golf Night Latino
Nocha Latina de Golf (Latino Golf Night) offers a unique spin on networking, bringing Latino-owned businesses together with the broader Greater Lafayette business community at the driving range.
LATINO Business Expo
Our first Latino Business Expo featured 56 exhibitors from a wide range of industries. Held at the Tippecanoe County Fairgrounds, the business-toconsumer expo allowed local companies to connect with potential clients and partners, while highlighting the strength and innovation of Latino entrepreneurs in Greater Lafayette.
Annual Golf Outing
Our annual Golf Outing was a "par-tee" to remember! Held at Coyote Crossing Golf Course, over 300 golfers from more than 60 businesses came together for a day of networking, camaraderie and friendly competition. With a double shotgun start, prizes and a fun "Mario Par-Tee" theme, the event was a hit, offering a perfect blend of business connections and a great day on the course.
Through four unique luncheons, our Quarterly Development Series champions business growth, identifies problems that restrict economic development and convenes community leaders to move Greater Lafayette forward.
GLC Connectors is a member group focused on helping businesses raise their visibility, build referral networks and grow. These speed networking sessions offer members a chance to connect with fellow GLC members, uncover opportunities to broaden their customer base and expand their professional network.
Strategic Insights is a unique platform for business owners to present their success strategies. Featuring local entrepreneurs who have pioneered innovative business methods, this program empowers GLC members with creative solutions and practical insights.
Our PC+ Luncheons foster open dialogue among the community’s most influential leaders. This quarterly event, exclusive to our President’s Circle and Developer members, features informative sessions on topics such as economic development and political updates, followed by open discussions.
The Region’s Largest B2B Expo
Presented by Old National Bank, our annual Business Expo features over 100 exhibitors showcasing their latest products and services. As the region’s largest business-to-business expo, it gives attendees a chance to connect with potential clients and partners who can help them take their businesses to the next level.
Cheers to the year!
The biggest membership event of the year, our Annual Celebration brings together hundreds of attendees for an evening of great food, drinks and conversation. This year’s keynote speaker was Chief Justice Loretta Rush, the first female chief justice of the Indiana Supreme Court. The night
A Nod to Our Movers & Shakers
Athena Award
Presented annually by Greater Lafayette Commerce, The ATHENA Leadership Award recognizes individuals who demonstrate excellence in their profession, contribute to their community and actively mentor and support the leadership development of women.
Workforce Development Lifetime Achievement Award
The Workforce Development Lifetime Achievement Award was presented to an individual whose extraordinary leadership and commitment have made a lasting impact on our community and state.
G. Kurt Wahl Historic Preservation Award
Named after a long-time member of Lafayette’s Historic Preservation Commission, this award recognizes historic rehabilitation or new construction projects that are compatible with the existing character of the center city.
Center City Development Award
The Center City Development Award honors improvements or new construction in the center city area that speaks to its growth and transformation.
2024 Recipient Betty Nelson
2024 Recipient Deb Waymire
2024 Recipient The Luna Flats
2024 Recipient The City of Lafayette’s Public Safety Center & Public Parking Garage
In its third year, Greater Lafayette Restaurant Week continued to showcase Greater Lafayette’s diverse local dining scene and attract new customers to local eateries. Spanning 12 days, the event featured 49 restaurants offering specially crafted multicourse menus at discounted prices.
Lafayette Farmer’s Market
The historic Lafayette Farmer’s Market in downtown Lafayette offers farm-fresh produce, meats, baked goods, crafts and more. It takes place every Saturday from May through October.
Purdue Farmer’s Market
The Purdue Farmer’s Market, located in the heart of Purdue’s campus, is a place where students, faculty and locals come together to enjoy artisan products, delicious lunches and local goodies.
Golden Apple Awards
For 37 years, the Golden Apple Awards have celebrated exceptional educators in Tippecanoe County. Since its inception in 1987, the awards have honored 185 outstanding teachers nominated by students, parents and colleagues. Each year, five of these teachers are recognized with a $1,000 cash prize and surprise presentations in front of their students, families and peers.
2024 Golden Apple Winners
Sarah Emerson, Dayton Elementary School
Megan Keller, Mayflower Mill Elementary School
John Levy, West Lafayette Jr./Sr. High School
Macy Shanklin, Edgelea Elementary School
William “Bill” Huston, Lafayette Jefferson High School
A Very Merry Main Street Christmas Parade
In Greater Lafayette, the holiday season begins with our annual lighted Christmas parade, which boasts nearly 150 entries. Brightly decorated floats, marching bands and the warm glow of twinkling lights draw thousands of spectators each year.
Greater Lafayette Young Professionals (GLYP) is integral to our work of keeping young talent rooted in our community. We believe that when young people can build lasting relationships, develop their skills and connect to the community, they’re not just staying in Greater Lafayette—they’re thriving here. Top 10 Under 40 Awards by Greater Lafayette Young Professionals
The Top 10 Under 40 Awards recognize 10 individuals under the age of 40 whose career accomplishments, passion and community work enrich Greater Lafayette.
2024 Recipients
Greater Lafayette, IND
Greater Lafayette Commerce carries on the legacy initiated by the Greater Lafayette Marketing Coalition. Through its various initiatives and collaborative efforts, Greater Lafayette Commerce is dedicated to expanding the pool of skilled professionals. It achieves this by retaining and attracting a talented workforce and showcasing a high standard of living and robust economy. Greater Lafayette Commerce maintains its role as an impetus for economic growth by drawing in corporate investments. The projects successfully executed contribute to fostering a positive image of Greater Lafayette, not only within the local community but also on a broader scale. For additional details, please visit greaterlafayetteind.com.
Our Social Media Influence Continues to Grow!
Greater Lafayette Magazine
Since its launch in January 2020, Greater Lafayette Magazine has been the region’s premier quality-oflife and business publication, capturing the spirit and vitality of Greater Lafayette. Available quarterly, the magazine is perfect for coffee shops, salons, bookstores, medical offices, and more—offering guests uplifting stories about our community. Explore the latest stories at greaterlafayetteind.com.
To advertise in our magazine, please contact Amy Sundell at amy.sundell@greaterlafayettecommerce.com.
For story ideas and other inquiries, please contact Chelsie Freeman at cfreeman@greaterlafayettecommerce.com
Talent Attraction
This year, Greater Lafayette Commerce initiated targeted talent attraction campaigns to recruit skilled workers from outside Indiana. Leveraging a tailored, multi-channel strategy, these campaigns promote local job opportunities and the region’s quality of life to attract candidates who will strengthen our skilled workforce. As part of this effort, we are producing employer-specific “now hiring” videos featuring local employers and their job openings. The campaigns will continue through 2025 as part of a pilot experiment to attract and expand our talent pool.
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NOTEWORTHY PROJECTS
Southern Airways Express video project
Greater Lafayette Commerce partnered with Southern Airways Express to generate local demand for flights from the new Purdue Airport to Chicago O’Hare, supporting future airline expansion to additional major destinations. At the Annual Celebration, the partnership hosted a surprise giveaway, awarding free airline tickets to lucky attendees. As part of this effort, Greater Lafayette Commerce produced a promotional video highlighting the benefits of flying Southern, emphasizing convenience and connectivity. The video was featured in our bi-monthly member newsletter, shared across social media platforms and showcased on the Greater Lafayette IND website.
Meet the team
Scott Walker President & CEO
Paul Moses Vice President, Economic & Workforce Development
Chelsie Freeman Vice President, Marketing & Communications
Joan Matson Director of Special Programs
Kara Webb Director of Workforce Development
Amy Sundell Director of Member Engagement
Brittany Matthews Director of Chamber Operations
Shelby White Content Marketing Specialist
Andrew Edmonds Graphic Designer
Kirsten Rhine Member Services Engagement Coordinator
Molly Welch
Events & Program Coordinator
Collin Huffines
Economic Development Manager
Julie Barry
Grant Project Manager
Jesus Correa Latino Business Liaison
Doug Ellenberger Wabash Valley Lean Network
