Collective Impact - Spring 2018

G R E AT E R

GREEN

B AY

CHAMBER

|

SPRING

2018

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CONTENT

SPRING 2018 | ISSUE 21

PUBLISHED BY THE GREATER GREEN BAY CHAMBER FOR CHAMBER MEMBERS

PRESIDENT Laurie Radke WRITER Niina Baum & Jayme Sellen GRAPHIC DESIGNER Morgan Huguet Collective Impact is published quarterly by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. Collective Impact is supported by advertising revenue from member companies of the Greater Green Bay Chamber. For information about the advertising rates and deadlines, contact sales at 920.593.3418. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Greater Green Bay Chamber, 300 N. Broadway, Ste. 3A, Green Bay, WI 54303. Periodicals postage paid at Green Bay,WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54303. PH: 920.593.3423.

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FROM THE CHAMBER PRESIDENT

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pring is upon us, and the Chamber has unique opportunities for businesses and individuals to truly be a part of the greater Green Bay community. This spring edition of Collective Impact is packed full of exciting new things we at the Greater Green Bay Chamber are working on. Our staff works diligently to provide solutions to your talent development needs, advocate for policies that help your business, provide networking opportunities and grow a prosperous region.

YPWeek and Future 15 Awards Attracting and retaining talent are vital components for any business to be successful.

The Chamber recognizes the importance of recognizing, engaging and developing young professionals so they can be the dynamic community and business leaders who we will rely on in the future. This is why, each year, it brings recognition to our young professionals by hosting events all over our communities in conjunction with a statewide initiative known as YPWeek. Held the week of April 21 to 29, YPWeek is a movement across Wisconsin targeted to engage young professionals in activities that inspire, motivate and challenge conventional thoughts in a fun and engaging way. The highlight of this week will be Current’s signature event, Future 15 and Young Professional Awards.

At this event we celebrate 15 area young professionals who have amazing accomplishments both personally and professionally. We will also celebrate several young entrepreneurs and businesses that go above and beyond in attracting, developing and retaining talent.

25th Annual Golden Apple Awards The Golden Apple signature event will be celebrating its 25th anniversary this year. Each

year, this award program brings awareness to the quality of education in greater Green Bay by recognizing the high standards of professionalism, leadership and innovation provided by our teachers. Thank our educators and show your appreciation for their dedication to developing our future workforce by attending this event.

Economic Development Strategic Plan Update Last May, the Chamber introduced the economic development strategic plan for greater Green Bay. Since then we’ve had a full year of launching the task forces, prioritizing strategies and have realized measureable success. We are also in the process of hiring a director of business attraction and investment. Please join us to get an in-depth update on how, as a community, we are moving forward. This event, the Economic Development Plan Strategic Update, is on Wednesday, May 9, from 7 to 9 a.m. at the Radisson Conference Center in Green Bay. Registration is still open; space is limited.

individuals and businesses play in the culture and prosperity of the greater Green Bay area, the Chamber is honored to host the 30th Annual Business Recognition Luncheon. This luncheon, on June 5, gives us an opportunity to award credit where credit is due. Not only is it a great event to attend, but also it is an excellent chance to nominate and recognize an individual or company in our community for the work they do that goes above and beyond.

We have programs and events to meet your company’s needs, including networking, workforce development, government affairs or economic development. I encourage you to find a piece of the community you are passionate about and dive in to make a difference. Seek out a chance to convene, converse, connect, and collaborate with the people and community around you. The Greater Green Bay Chamber has an opportunity for you.

— Laurie Radke

President, Greater Green Bay Chamber

Business Recognition Luncheon The degree to which member businesses are engaged with the growth and success of the Chamber are reflective of how said businesses are involved and concerned about their community. To recognize the important role

Spring 2018 | Collective IMPACT 3

BRAND NEW website design!

COMING SOON! New Small Business Resources Page

The one-stop shop of

BUSINESS RESOURCES FOR SMALL BUSINESSES

R

ecently the Greater Green Bay Chamber’s website went through a redesign and as a part of the redesign, we are adding a business resources page. This page is designed to be a convener of area resources and information, which our member businesses can use to grow and promote themselves.The resources on the page are geared toward small businesses. This isn’t only a place for businesses to find useful resources this is a place for businesses to showcase their resources; for other businesses to use.

Examples of member business provided resources that will be on the page so far: Workplace Wellness Grant Program from Wisconsin Department of Health Services The Workplace Wellness Grant Program appropriates $3 million per year for funds to reimburse workplaces that have employee wellness programs. Although the title of the program is listed as grants, the funds are actually used to

4 Collective IMPACT | Spring 2018

reimburse workplaces that have already incurred expenses for their workplace wellness programs. Therefore, the program requires that workplaces complete an application showing categorical expenses from a previous 12-month period. Only small businesses (50 or fewer employees) are eligible for the grant. No grants may be awarded after December 31, 2018.

Stock Photos and Videos of the Greater Green Bay Area from A Greater Green Bay All photos on the business resources page will be free for any business to use. Photos vary from people doing yoga on city deck, Fridays on the Fox and farmers markets to sunsets over the Fox River, significant buildings, popular locations in Green Bay and local businesses. Several videos are available that promote our community through the lens of visitors, business, education and employment. A Greater Green Bay will also be providing brochure templates that can be co-branded with your organization.

In addition to resources provided by our members for our members, we will feature useful facts about the area; connect viewers to other outside small business resources such as Advance, SCORE, NWTC’s Business Resources, the Small Business Administration and the Small Business Development Center; and provide links to information on the area’s communities, their government, livability and business climate/ opportunities.

As we move forward in developing this business resources page for our members we are looking for our members to reach out to us about the different small business resources they have to offer. We want to feature these small business resources on this page. Through collaboration, we can better gain access to area resources to ensure a vibrant business climate for the Chamber’s members.

Contact Renae Schlies, director of membership & retention, at rschlies@greatergbc.org to learn more about sharing your resources for use on this site as, together, we continue to grow through collaboration.

GOOD HEALTH IS GOOD BUSINESS

CONTACT MICHELLE to find out how to get started with the Y.

michelle.murton@greenbayymca.org 920 436 9626

YMCA Workplace Wellness Program

Workplace Wellness does more than provide membership cards. We create a partnership in well-being and provide a plan that offers a healthier workplace environment.

The Y offers a wellness program tailored to your company’s specific needs that can increase employee productivity, reduce absenteeism, and help lower insurance claims by designing on-site programming that can include:  Membership Match Incentive Wellness Coaching

 Employee Education  Personal Training

 Fitness Assessments  On-Site Wellness Activities

 On-Site Group Fitness Classes

GREEN BAY YMCA  www.greenbayymca.org  920 436 9622

Spring 2018 | Collective IMPACT 5

MEMBER SPOTLIGHT

Candeo Creative

CONTINUALLY INNOVATIVE

Marketing and advertising is a continually changing landscape as new technologies arrive. It wasn’t long ago when social media was emerging as a new trend. It took radio 38 years to reach 50 million users,TV 13 years, Internet four years and Facebook less than a year to reach 50 million users. Social media might have started out as a fad, but it is now the staple of any business’s marketing strategy.

In 2012 when Zack Pawlosky founded his marketing and advertising firm, Candeo Creative, it all started with social media. While attending the University of Wisconsin Oshkosh, Zack was studying social media basics for businesses. For fun he decided to present to local groups on how to use social media. Soon he had businesses approaching him after presentations asking if he could manage their social media strategy.

As a result, Zack took the big leap to found Candeo Creative. He graduated in 2014 with a degree in marketing and two years of running a business under his belt.

6 Collective IMPACT | Spring 2018

Candeo Creative is now a successful and innovative marketing and advertising firm in the Fox Valley. When one thinks of a marketing and advertising firm one thinks of social media, search engine optimization (SEO), email campaigns, print promotions and blogging. Candeo Creative, however, is different from your typical firm. This one is built on being innovative and using the newest trends and technology to promote a business, service or product. In addition to its traditional marketing services, it offers services designed around virtual reality, artificial intelligence and projection mapping.

Candeo Creative is currently working on a virtual reality project with Miravida Living, an Oshkosh-based nursing home. Candeo Creative is creating various virtual reality experiences for Miravida’s residences, such as being on the beach or at a popular location in Europe. For a resident who has never been or can no longer go to the beach, he or she can now experience it virtually. Miravida and Candeo Creative are

changing the elderly living experience through virtual reality.

Recently Candeo Creative partnered with Miron Construction to use projection mapping to create an interactive public art display. Candeo Creative took the public’s art submissions to Miron’s Dream Project wall, designed short videos to accompany each item and projection mapped them onto downtown buildings in Appleton for thousands of people to see.

Artificial intelligence is another technology Candeo Creative is using to enhance the customer experience for a large e-commerce client.“We are saving the client money and time, and we are saving the customer time through this technology,” Zack said. “We have designed this artificial intelligence software to sound like a human when customers call to inquire about a discount, return, billing information or any general customer service question. The technology learns the habits of conversation to

better mimic human conversation so customers feel they are talking to a real person.”

Candeo Creative stays innovative and ahead of the curve by requiring all employees to spend one-third of their working time finding and researching new technologies to see how they can be applied to the field of marketing.“In the traditional agency model all time is billed. We cut off our revenue to allow our team to bill only up to a certain amount of time. We also pay for our staff to go back to school. We are doing our best to respect that people have lives outside of here,” Zack said. Chad Fulwiler, account services director for Candeo Creative, agreed. “I had a vision of what it would be like when I came on board, and it was exactly like the vision I had,” Chad said. “Zack is walking the talk. It is an uplifting, positive, collaborative environment. You have to allow yourself time to play. Innovation comes when work and fun collide, and that is exactly what is happening at Candeo Creative.”

Candeo Creative is unique because of how its employees think. “The way we approach and communicate is unique,” Zack said. “We partner with clients who are looking for innovation and creativity in their brand. We come

in when a client wants to push the box and do something new. When we see an organization that challenges how it thinks about marketing, that’s how we know it will be a good relationship. We are always going to be pushing for innovation. Not every client is a good fit for us because we are always going to want to tug a client into something innovative, and the client might not be looking for that, so we turn them down.

We continually explore new technology and how it can help our clients communicate and market themselves. We want quality relationships. We want to be the agency where we are leaving a lasting impact on the client and community we serve.”

Zack explained how Candeo Creative fundamentally differs from other agencies. “Our vision isn’t about being the biggest or dominating the Fox Valley,” he said. “It is very nonfinancial-based; it is about quality and innovation. As we grow and work with clients there is a tremendous focus that goes into being the absolute best for the clients whom we serve. The innovation really drives us.

Spring 2018 | Collective IMPACT 7

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8 Collective IMPACT | Spring 2018

Business Recognition Luncheon MOVING FORWARD

T

his marks the 30th year the Greater Green Bay Chamber will celebrate the success of area individuals and businesses at the Business Recognition Luncheon. Awards are presented in five different categories: Business Person of the Year, Cornerstone, Entrepreneurial, Growth and Special Accomplishment.

As the business climate changes and thus the needs of our members change, the Chamber and its events evolve to continue serving its membership. This year we are not hosting the Business Showcase.“Although many members found great value in the networking opportunities with business peers at the event, they no longer found value in it from a traditional sales perspective,” Laurie Radke, president of the Greater Green Bay Chamber, said. Instead, this year we are encouraging businesses to exhibit at the Business Recognition Awards Luncheon where there will be a great audience for them. With more than 450 attendees each year, this event is a singular opportunity for member businesses to receive valuable

exposure and make connections. We also added in a new sponsorship level focused toward smaller businesses. The Bronze Sponsorship level is priced to be affordable for small businesses so they can also get exposure at the event without breaking the bank. The level includes exposure on all marketing pieces including the event brochure, program, website, any newspaper promotions and two seats at the event. For more information on exhibiting and sponsorships go to greatergbc. org/businessrecognition.

In addition to encouraging members to exhibit their businesses, we also rebranded the event. Previously we had a different theme each year. We decided that having a consistent brand or theme over the upcoming years will better identify what the event is and its purpose. Now when people see the gold and blue colors of the Business Recognition Luncheon they will know exactly what the event represents. It recognizes the success, growth, involvement and impact businesses and individuals have made, while encouraging others to achieve the same.

Presented by:

Celebrate at the KI Convention Center on Tues day, June 5, 2018, from 11 a.m. to 2 p.m. Event presented by Johnson Bank.

Go to greatergbc.org/businessrecognition to regi ster.

Business Person of the Year: Recognizes a business will have demonstrated a creative busilocal business leader who has demonstrated ness approach and current success. It will have achievement in ownership or managehad an impact on the local business community. ment of a small business, or who has made significant contribuGrowth Award: Recognizes a business tions to the small business that is locally owned and operated, environment in the greatin business at least three years, Go to greatergbc.org/ er Green Bay area. and under current ownership has businessrecognition to demonstrated significant or connominate a business or indiCornerstone Award: tinuous growth in sales, service vidual before April 19, 2018.

Recognizes a local and number of employees. company that has demonstrated growth in sales, Special Accomplishment Award: employees and/or service Occasionally there are special circumsince its inception. Additionally, stances that deserve recognition. This the recipient will be an active participant award recognizes a person, small business or orgain the business community and will have made nization for its extraordinary achievement other an impact on the local community with its in- than excellence in entrepreneurialism, business volvement in associations and volunteer groups. growth or cornerstone contributions.

Entrepreneurial Award: Recognizes a locally owned or operated company doing business at least two but not more than five years. The

Business Awards are for businesses with fewer than 300 employees.

Spring 2018 | Collective IMPACT 9

There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.

With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. Here are seven ways to grow your business using LinkedIn:

1. Create a LinkedIn Company Page

2. Promote Your Company Page

LinkedIn members are 50 percent more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. According to Forbes, only 57 percent of companies have pages. The remaining 43 percent are missing out on a free opportunity to generate leads, talent and, ultimately, revenue.

Once you have a Company Page, announce it to your clients, employees and personal network.This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.

If you don’t already have one, create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees.

This will help you select the right photos and messages to use on your page.

Link to your Company Page in the footer of your marketing emails or newsletters.

Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page.

3. Share Content Regularly

Promoting your page on other platforms or via email is also a great way to grow your audience.

Here are some simple ways to get the word out: Announce the launch of the Company Page on your personal LinkedIn profile.

Encourage employees to follow the Company Page by making it a part of your onboarding process — Social Media Today reports that content shared by employees receives eight times the engagement as brand shared content.

The more you post, the more people you can potentially reach and convert.

To get started, try posting at least once per week.

Posting consistently shows Company Page visitors that your company is active on LinkedIn. Use LinkedIn’s Company Page analytics to see your top performing updates, your best times to post and which members of your audience are the most engaged to make data-driven decisions to optimize your Company Page content.

LinkedIn members are 50 percent more likely to buy once they’ve engaged with your business on LinkedIn.

10 Collective IMPACT | Spring 2018

In addition to posting often, here are a few more stats to help you boost engagement: Posts with links receive up to 45 percent more engagement.

Images see an incredible 98 percent increase in engagement.

Posts that have relevant “best-of” lists get almost 40 percent more amplification.

LinkedIn a top recruiting network. Research shows that 66 percent of candidates want to see company culture over everything else. To take advantage of this preference, consider enhancing your Company Page with a LinkedIn Career Page.

Career Pages allow you to target audiences with a personalized look into your company, culture and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals.

4. Showcase Thought Leadership Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about.

Try to provide a unique perspective on your industry, product or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.

5.Target Sales Prospects LinkedIn has over 500 million users to date.

That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience.

Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience and even connections.

Once you’ve found prospects using the search feature, visit their profiles.Their endorsements or recent profile views might surface additional qualified prospects, too.

6. Build an All-Star Team

In addition to creating Career Pages, encourage employees to share job postings and “day in the life” content as well.This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity.

V I B RA NT C O M M U N I T I E S B E G I N W I T H

VISION

7. Hire Freelancers LinkedIn ProFinder enables you to post your projects, receive free proposals and hire trustworthy professionals all in one place.

LinkedIn vets all the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used, so you’re never in the dark about who you’re hiring.

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LinkedIn has helped 75 percent of job switchers make informed career decisions, making Spring 2018 | Collective IMPACT 11

What is trending in

TALENT ATTRACTION

O

ne of the top burning questions of our aspirational employers is, “How do I attract and keep talent?” There is a shortage of candidates to fill your open positions, thus recruitment and retention of employees is critical. Employers know that finding the qualified employee to fit the position takes precious time and resources. Not only is it arduous to find the right fit, but also it is equally important to ensure that the employee isn’t lost to the next career opportunity. How, then, does an employer ensure that their hard-found talent stays committed? Drawing on recent trends of successful businesses’ talent retention and recruitment, here are some practices gathered from our Current Young Professionals 2017 Next Generation Best Place to Work Award finalists that your company may want to explore.

Aristotle stated that “Man is by nature a social animal.” Providing opportunities through you, their employer, for your employees to give back and get involved with their community is one tool to maintain employee dedication and morale while providing your employee a sense of being part of something bigger than themselves. Numerous companies in the greater Green Bay area understand the importance of engaging and being part

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of improving the community. Social responsibility sits at the heart of a service-oriented workforce.

Supporting the community directly results in a better place to live and work for both customers and employees. For Schneider, “Social responsibility is deeply ingrained in our culture; we have made a commitment to set aside a portion of company revenues to be used as grants given to charitable organizations for causes that align with our guiding principles,” Ashley Carroll, corporate recruiter for Schneider, shared. Schneider, for example, uses some of those funds for its “Dollars for Doers” program, in which employees are recognized for their volunteer services.

At 50 volunteer hours, employees are provided $250 to give to a charity of their choice, in their name. Similarly, Bay Tek Games has its “Random Act of Kindness Program.” This monthly program chooses four employees, at random, to be given $500 to give to the recipient of their choice.

“Reading the thank you letters each month at our monthly employee meeting is very inspiring that we [are] part of something bigger than ourselves, something bigger than just making a profit for the company. We get to make a difference,” Holly Hampton, director of marketing and innovation at Bay Tek Games, shared.

So what if your business is a nonprofit or a small company of few employees, can you still do a similar program to Bay Tek Games and Schneider? Absolutely. The Einstein Project is a small nonprofit business that takes two days a year to volunteer and give back to other area nonprofits.

“We are a little company with limited resources, but we promote 100 percent participation in giveback events by paying our employees during the volunteer activities,” April Pringel, marketing and events manager at The Einstein Project, shared.

Creating an employee value proposition is beyond insurance benefits. An employee value proposition encompasses your company culture and uniqueness. It is the central reason your employees are proud and motivated to work for you. It helps to retain top performers and attract the best external talent. Employees who do not feel valued, feel stuck in their position or see no room for advancement will have little motivation to do their job well. Stephen Covey put it perfectly when he said,“Always treat your employees exactly as you want them to treat your best customers.” Though this may sound like a reformed version of what is known as the golden rule, the importance of employee satisfaction, growth and well-being cannot be understated. Embracing a

Green Bay has a very low unemployment rate of 2.6 percent!

& RETENTION culture that makes employees feel as if they are a part of a greater family, and also demonstrating that the business cares about their family, is part of retaining your hard-found, hard-working talent.

Bay Tek Games leverages its family-oriented culture when recruiting, interviewing and onboarding new family members. “As an employee you are truly cared about and loved,” Holly Hampton stated.

Schneider associates take the extra step of voluntarily donating to an internal relief fund, named “Giving Orange.” The funds are used to rally around fellow associates facing unexpected financial hardships from potentially unforeseen bills due to a medical emergency or a natural disaster. The program fosters Schneider associates’ dedication to one another – and it builds and strengthens the family culture that runs throughout the enterprise.

Being a small company, The Einstein Project, is a tightly knit team. April Pringel explained the open, family atmophere saying,“Every single person, no matter the age — has an impact on one or more of these goals. We know from our experience that the best solution to a problem might come from

a 10-year-old, a 91-year-old or someone in between.The only way to find the right answer is to hear from everyone.”

Always treat your employees exactly as you want them to treat your best customers.

Striking a truly healthy work-life balance for their employees is quintessential to business success for Bay Tek Games, Schneider and The Einstein Project. All of these companies offer flexible scheduling, relaxed dress codes, wellness opportunities like fitness challenges and collect employee feedback to improve company culture and encourage professional development.

Showing employees that their well-being matters, empowering them and hearing their voices is critical to employee engagement and retention.

Young Professional Lunch n’ Learns or Chamber Food for Thoughts; volunteer to read Golden Apple applications, help eighth-graders navigate our Find Your Inspiration Event or serve as a committee member or as an ambassador; recognize your employees by nominating them for one of the Chamber’s awards like Future 15, Leo Frigo Leadership Award or Business Person of the Year Award.

Just getting started with building your employee value proposition? Include Chamber events and opportunities into your components. As a partner in community and business, the Chamber seeks to engage members in networking, professional development, volunteer options and recognition opportunities. As an outlet for employee engagement, we encourage you to take advantage of every possibility our programs offer. Here are just a few: attend socials through Current’s After 5 or Discover events; participate in professional development through Leadership Green Bay, Current

At the end of the day, it is the culture that encompasses the business that will determine whether a talented workforce can be recruited, maintained and nurtured to its true potential. College recruiting programs, job fairs, internship programs and any number of online job postings can attract a host of potential candidates. Ultimately, it is how they contribute to your culture, and in turn, how your culture fosters the development of their private and professional talents that will determine how successfully the pool of talent is filled and maintained.

Spring 2018 | Collective IMPACT 13

DRIVE CULTURE.

DRAW CUSTOMERS.

DELIVER AN OUTSTANDING CUSTOMER EXPERIENCE.

Business is complex. Full of moving parts. And if any of those are out of sync, the experience you deliver to your customers can suffer. At Imaginasium, we partner with organizations to define and align the entire ecosystem that makes up your customer experience—and the marketing that communicates it to the world.

That’s how you’ll create a culture that gets it, an experience that stands out, and customers that love you for it. Learn more at imaginasium.com/services.

IMAGINASIUM.COM

14 Collective IMPACT | Spring 2018 Imaginasium_Chamber_Ad_8x10_vF.indd 1

2/20/18 1:27 PM

Calendar of

GREATER GREEN BAY CHAMBER EVENTS

WEDNESDAY, APRIL 18, 2018 Golden Apples 2018 Awards Program THURSDAY, APRIL 26, 2018 Current Presentation of Future 15 & Young Professional Awards

WEDNESDAY, MAY 16, 2018 Best Practice to Control Work Comp.

Cost - Food For Thought TUESDAY, JUNE 5, 2018 Buisness Recognition Awards Luncheon MONDAY, JUNE 18, 2018 37th Annual Chamber Golf Classic

TUESDAY, MAY 8, 2018 Leadership Green Bay Class of 2018 Graduation WEDNESDAY, MAY 9, 2018 2018 Strategic Plan Update Event

®

“Those Who Plan - PROFIT!”

R FOR REGISTE AT EVENTS c.org greatergb

Improve your Business, your Leadership Skills, and your Life!

SM Advisors, Inc. is offering the following Leadership Development Training Programs in 2018!

Emotional Intelligence Training When: 5/22/18 8 a.m. - 12 p.m.

Enhance understanding and regulation of your emotions and the emotions of others to increase collaboration and productivity. Increase your IQ on EQ to build healthier relationships.

Behavioral Science Certification When: 10/16 & 10/17/18 8 a.m. - 4 p.m.

Make your “Talent” a competitive advantage. We will train/certify you in 3 behavioral sciences and the talent management processes to make the right hire the first time and Build the Team to Achieve Your Dream®. Become the Shepherd of the Talent at work and at home.

Leadership Development Training When: 11/6, 11/27 & 12/18/18 2 hours each session

You must first lead self before you can lead others. Create a customized 2019 leadership development plan for you using 4 behavioral sciences to become a better leader in all areas of your life.

For more information or to register: • All training sessions include behavioral science assessments for the participant • All training sessions are held in Green Bay, Wisconsin • Ask about Continuing Education Credits • To register contact Cindy LaLuzerne: 920-884-8442 Ext. 3

Email: cindyL@smadvisors.com

www.smadvisors.com and www.stopsellingvanillaicecream.com Spring 2018 | Collective IMPACT 15

event summaries Saturday, April 21

YPWeek Kickoff – Party in Green Bay hosted

by Newaukee.

Monday, April 23

Think-Make-Happen Project at the Makerspace at Einstein Project – Participants will get creative in building a project.

Tuesday, April 24

Greater Green Bay S.O.U.P – Participants pay $5 for a bowl of soup, a ballot and learn about five worthy local community projects. In true democracy, the project that receives the most votes takes home all of the money raised at the event.

Wednesday, April 25

Fireside Chat: Bystander Intervention – How can I help when injustices are happening to others?

A panel discussion with area experts answering the question – What are the situations you have seen that harm the community and how can a bystander intervene?

2018 YPWeek

F

rom experience, we know that individuals who are engaged in their community, have a network of valued friends and belong to a professional development organization are more likely to be happy and successful at work. We also know that happy employees stay longer and are more productive for an employer.

Engagement can come in many forms such as volunteering, attending local government meetings and being a member of Current Young Professionals. Don’t miss your opportunity to engage your employees by encouraging them to join other young professionals for our fourth YPWeek, April 21-29, 2018.

YPWeek is a weeklong platform for discovery, adventure and meaningful interactions among young professionals throughout the state. This year’s YPWeek will bring together key leaders in the community at locations that integrate our area’s unique assets with meaningful learning and social interaction.

Current, along with 27 other young professional organizations, will spend the week 16 Collective IMPACT | Spring 2018

Thursday, April 26

engaging, attracting, retaining and developing young professionals with different events.

A mixture of new and familiar events will be held to inspire, educate and motivate all who attend.

Greater Green Bay S.O.U.P. (Support Of Urban Projects) will be back on April 24, 2018 to provide a fifth community project with a micro-grant. To date, this crowdfunding program has raised about $5,000 for four local projects selected by the democratic process.

The Future 15 & Young Professional Awards will be celebrated on April 26, 2018 at the KI Convention Center. At this event we celebrate the accomplishments of 15 area young professionals, with one being named Young Professional of the Year. We will applaud the achievements of several young entrepreneurs with the Young Entrepreneur of the Year award, and area organizations who go above and beyond to be an employer of choice with the Next Generation Best Place to Work award.

Notes

Future 15 & Young Professionals Awards – Celebrate the accomplishments of area young professionals, young entrepreneurs and area organizations with a Fire and Ice Gala. From 5 to 9 p.m. at the KI Convention Center.

Friday, April 27

Murder Mystery at Deadwood Saloon – Drink a sarsaparilla while figuring out this who-done-it in a western theme. Participate in this role-playing event involving a country western storyline while polishing your networking skills.

Saturday, April 28

Surivor – Survive the wild with the professionals at Barkhausen Waterfowl Preserve. This event will showcase an area park and teach you everything from building your survival kit and detecting hypothermia to fire making, orienteering and making shelter.

Sunday, April 29

Hungrey Hike – Hike around downtown Green Bay for brunch and fun! Participants will explore three to four restaurants, sampling their favorite brunch items while engaging in fun activities.

For more information on Current Young Professionals and YPWeek events, visit greatergbc.org/current. * New events may be added to this line up. Please check ypweek.com for updates.

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Spring 2018 | Collective IMPACT 17

F

or the last few years two quotes have frequently popped into my head. The first is “Climb though the rocks be rugged,” a quote that, at this time, I can only attribute to my grandma’s high school class motto.With that one powerful quote, my grandma gave me the timeless advice of persistence and inspired me to reach new heights by inadvertently telling me to take on the challenge of climbing a mountain.

The second quote was a statement from Ralph Waldo Emerson discussing perception. He astutely said, “People only see what they are prepared to see.” This quote made me wonder, are people prepared to see Wisconsin or the greater Green Bay area in ways other than what they see during nationally televised sporting events? What are we doing as a region and a state to prepare workers from outside Wisconsin to see us for all we have to offer? Have we prepared the young professionals born and raised here?

While I can’t answer all of those questions, the good news is that our state government has already started. This past legislative session our elected leaders worked on preparing people to see our state for all of our great characteristics and amenities.

18 Collective IMPACT | Spring 2018

- Ralph Waldo Emerson One of the first steps was to incentivize Foxconn to build its $10 billion facility here.

Foxconn is a world leader in producing highdefinition LCD screens for iPhones and other technological gadgets. This development and the addition of Amazon, and Microsoft’s partnership with the Green Bay Packers for TitletownTech, have sparked the interest of young professionals.

We need to capitalize on this interest with a collaborative statewide effort.

For several years, the Greater Green Bay Chamber’s legislative agenda has called for a statewide campaign to attract workers. This session Rep. Mike Rohrkaste of Neenah and Sen. Dan Feyen of Fond du Lac authored legislation (AB 811) to fund statewide talent attraction and retention initiatives. This legislation invested $6.8 million in a statewide campaign overseen by the Wisconsin Economic Development Corporation (WEDC) working in collaboration with the Departments of Tourism (Tourism), Workforce Development (DWD) and Veterans Affairs (DVA).

You’re probably wondering how this money will be used to get the biggest bang for our buck.

The answer is through a strong and comprehensive collaborative effort.

WEDC will continue to build upon its talent attraction campaign it launched in the Chicago market.This campaign highlights the advantages of living in Wisconsin such as short commute times and low cost of living. This effort is to shift the perception of people outside of Wisconsin. Unfortunately, the knowledge of young professionals living in surrounding states about Wisconsin is very limited. AB 811 gives our state the opportunity to prepare people to see Wisconsin and all of the opportunities here.

Tourism already has a very successful ad campaign highlighting the numerous attractions and activities in Wisconsin. AB 811 gave Tourism the resources needed to leverage current assets and communication channels to encourage visitors to consider living and working in our state. Beyond boasting about our quality of life, Tourism will be working with regional partners throughout the state to help it deploy similar marketing strategies.

With the funding provided by AB 811, the DWD will purchase and deploy mobile job centers to serve both out-of-state workers and in-state workers, allowing DWD to participate in any job fair in the nation and reaching individuals who live in hard to access urban

and rural areas. These mobile job centers will visit military bases, college campuses and other employment opportunities to promote job and internship opportunities.

The DVA will focus its efforts on individuals about to leave active duty. Federal law requires all active military personnel leaving service to participate in certain pre-transition activities during their last six months. DVA will set up booths at the largest transition centers to reach out to these veterans to promote the benefits and services our state already provides for veterans.

We’ve always known about our great natural resources and hardworking, fun-loving people, and now we have the plan and the funding to prove it to the rest of the nation. Preparing workers to see Wisconsin for its many benefits is essential to the long-term sustainability of our economy. It’s time to boast about everything we have to offer. But most importantly, we must be persistent in our pursuit of attracting talent because it won’t come easy. As my Grandma has told me, we must “climb though the rocks be rugged.”

Spring 2018 | Collective IMPACT 19

Innovation & Entrepreneurship

CHANGING THE SHAPE OF OUR ECONOMY Green Bay is known for its manufacturing and agriculture,

but recently Green Bay has made some big steps toward being a hub for innovation and entrepreneurship.

20 Collective IMPACT | Spring 2018

“Innovation districts are the manifestation of mega-trends altering the location preferences of people and firms, in the process, re-conceiving the very link between economy shaping, place making and social networking,” as stated in The Metropolitan Revolution: How Cities and Metros are Fixing our Broken Politics and Economy.

On a global and national level, innovation and entrepreneurship are becoming increasingly important for economic growth and prosperity in cities and regions. In fact, they are becoming so important that innovation districts are popping up and being built in various metropolitan locations across the country.

When one thinks of innovation and entrepreneurship, Silicon Valley comes to mind right away. However, innovation districts are opportunities for other areas to thrive in innovation and entrepreneurship.

Innovation districts are “Geographic areas where leading-edge anchor institutions and companies cluster and connect with start-ups, business incubators and accelerators.They are also physically compact, transit-accessible and technical-wired and offer mixed-use housing, office and retail,” as stated in The Rise of

Innovation Districts: A New Geography of Innovation in America.

These innovation districts are intertwined into already existing areas of cities that are conducive to bridging resources, opportunities, technology and ideas to create “open innovation” for new startup businesses to thrive.

This way entrepreneurs are able to start their company in an area that can support them with the needed access to resources.

What does this trend of innovation districts have to do with Green Bay? Green Bay is known for its manufacturing and agriculture, but recently Green Bay has made some big steps toward being a hub for innovation and entrepreneurship. Because Green Bay is so known for its manufacturing and agriculture, it wasn’t until halfway through the development of the Greater Green Bay Economic Development Strategic Plan that it was realized innovation was something Green Bay could do and foster. Peter Zaehringer, vice president of economic development at the Greater Green Bay Chamber, stated,“We want to bring the entrepreneurship and innovation community together, to make sure that when

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we find a new innovator or entrepreneur we can help them and direct them to the correct resources. Getting the current innovators and entrepreneurs to work in a cohesive innovation ecosystem will support innovation and entrepreneurship.”

The partnership between Microsoft and the Green Bay Packers to create TitletownTech was the first step in creating this innovative ecosystem. The two-story, 46,000-square-foot TitletownTech facility will open less than a year from now in the Titletown District. The facility will work with startups, invest money to launch new companies and provide an 18-week program for employees to learn about new digital technology and services.

The most recent step taken to foster this innovative and entrepreneurial culture in Green Bay was the approval of the mechanical engineering

school at University of Wisconsin-Green Bay on February 9, 2018. Zaehringer stated,“Education and innovation are frequently intertwined.

During studies, a student might come up with a new patent or idea. Said student could then take his or her idea/patent and put it into TitletownTech for development or to the business incubator to turn it into a business, depending on the needs. That is referred to as ‘tech transfer.’ We will likely see that happen now that the engineering school at UW-GB has been approved. Silicon Valley wasn’t successful just because it had a lot of top schools; it had a network to develop innovative ideas.”

Craig Dickman, founder and chairman of Breakthrough Fuels stated,“You can see all the pieces for the emergence of an innovation ecosystem coming together now. If we can bring the pieces together, we have the opportunity to transform our regional economy.”

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Zaehringer stressed that innovation and entrepreneurship are critical to the economic development of an area. He also stated, “Innovation and entrepreneurship are sustainable economic development programs. Of the entrepreneurs in our area, 80-85 percent of them stay to launch, grow and develop their business. The retention rate of entrepreneurs is very impressive.”

Dickman added, “As the market changes and technology advances, we have a choice to make.

We will either become a great exporter of ideas or we will build the ecosystem that enables innovation and entrepreneurship to emerge as a strength in our area.” I think it is becoming clear that we are working to build the ecosystem that enables innovation and entrepreneurship to emerge as a strength in our area.

Spring 2018 | Collective IMPACT 21

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Join us at the Radisson Hotel & Conference Cent er on Wednesday, May 9, 2018, from 7 to 9 a.m. for the Economic Development Strategic Plan Update event.

Go to greatergbc.org/events to register.

What has been going on with the Economic Development Strategic Plan? A LOT! Since the rollout of the Greater Green Bay Economic Development Strategic Plan one year ago, there has been a wave of early success. Catalyst projects have been announced, task forces have met and there is more on the horizon.

“There is something really special happening in the greater Green Bay area; there is an energy I haven’t seen in any other community before.

The catalyst projects in our Economic Development Strategic Plan couldn’t have become a reality without the extraordinary leadership of our many partners, stakeholders and friends.

Ultimately, our strategy captured that energy and turned it into meaningful outcomes through collaboration,” Peter Zaehringer, vice president

22 Collective IMPACT | Spring 2018

of economic development for the Greater Green Bay Chamber, stated.

The strategic plan brought together more than 300 community, business and academic leaders, along with other stakeholders, to create a vision for greater Green Bay that could be implemented in five years. Find out how the plan has exceeded goals, timelines and expectations at the Strategic Plan Update event this May. Learn more about the Packers and Microsoft partnership, the approval of the engineering school at University of Wisconsin-Green Bay, the County Executive’s STEM Center, as well as the sales tax to fund stalled projects and more.

The following speakers will share their assessment of the plan’s progress thus far, including some early triumphs: Craig Aderhold Craig Dickman Mark Murphy Ed Policy Chancellor Gary Miller Todd Cullen County Executive Troy Streckenbach City of Green Bay Mayor Jim Schmitt Robyn Davis Brad Toll Laurie Radke * Speakers are subject to change.

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Union Pacific Big Boy No. 4017 One of the world’s largest steam locomotives

Explore 200 Years of Railroad History Adults and children will discover:

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CHAMBER MEMBER ANNIVERSARIES 45 YEARS

Amerhart Ltd. An-ser Services AT&T Bay Towel Inc. Best Western Green Bay Inn & Conference Center Camera Corner/Connecting Point Feld Properties Reinhold Sign Service Inc. Schreiber Foods Inc. Ultra Plating Corporation WBAY-TV Wells Fargo WFRV-TV/Channel 5 WPS Health Insurance

35 YEARS

Brown County United Way

25 YEARS

Idealair Heating & Cooling Inc. Hotel J B & B Tax Associates Inc. Bay Oral Surgery & Implant Center Godfrey & Kahn S.C. Hawkins Ash CPAs Riverside Ballroom Inc. Uphill & Uphill S.C.

15 YEARS

Broadway Enterprises Incorporated Hilgenberg Realty LLC Marco Pinnacle Consulting Group LLC Somerville Winona Foods Inc.

10 YEARS

AK Pizza Crust Alliance Management LLC Arrow Pavement Maintenance LLC Energis High Voltage Resources Inc. First Business Bank VSI LLC (Vehicle Security Innovators) ITConnexx Inc.

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Festival Foods Support Center Green Bay Packers Hall of Fame Inc. Hospice Compassus Jack’s Maintenance Service Inc. McCormick Memorial Home Olde World Pastries Plus LLC The Boldt Company The Plant People Inc. The Salvation Army Ray and Joan Kroc Corps Community Center

20 YEARS

Greater Green Bay Community Foundation The Eyecare Place

Spring 2018 | Collective IMPACT 25

Greater Green Bay Chamber 300 N. Broadway, Ste. 3A Green Bay, WI 54303